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Category Archive Digital Marketing

ByDavid Adamson

Unique and Advanced SEO Strategies with Examples 2020

To achieve the desired result you need proven SEO strategies and planning based on real SEO project practices.

Today I am going to show you how I double my client profit using the advanced SEO strategies with example.

My Real Keyword Research

Keyword research is the first task that I do when any new project comes to me. Some keywords are given by the clients but it is very improtant to know what people are searching to reach a business like my client in Google.

How To Know What People Are Searching in Google

I research many low searches, low competitive, and real problem-based keywords for onsite blog posts and secondary keywords for pages.

Here are my favorite keyword research tools that give me the real keywords idea:

  1. Keyword Shitter – http://keywordshitter.com/
  2. Answer The Public – https://answerthepublic.com/
  3. Keyword Every Where – https://keywordseverywhere.com/
  4. Google related searches
  5. Reddit Keyword Research Tool – https://www.highervisibility.com/free-seo-tools/keyworddit/
  6. Google Keyword Planner https://ads.google.com/aw/keywordplanner/home
  7. Surfer SEO – https://surferseo.com/keyword-surfer-extension/
keyword research strategies

Keyword Research Strategies

After finding a large number of keywords, I remove all the duplicate keyword using the online sheet duplicate removal option. 

Now, I have a unique keywords list that needs to be filtered according to use in the page, category, onsite, and offsite blog posts.

So I distribute all those keywords in different types like:

Business Keywords – In this category, I collect all those keywords that will provide direct inquiries. It may be brand keywords, product keywords, or service keywords.

Example:

  • SEO Services
  • Website Designing Company
  • Coin Ideology Digital

HW or Question Keywords – In this category I collect all the keywords that will directly help to choose or buy the product and services.

Example:

  • Which is the best SEO service provider? 
  • How To choose a web design company?
  • Comparison Keywords – In this category, I will compare my two services with each other.

Example:

  • SEO vs SMO – Which is Better For Your Business
  • Web Development vs App Development – Which Performing Well in 2020

Price Related Keywords – In this category I collect cost-related keywords.

Example:

  • SEO Service Cost
  • Web Designing Price

Besides those, I also collect lots of other relevant keywords that help to generate more traffic.

Results Satisfaction Competitor Analysis

Nobody can ignore the importance of competitor analysis. First of all, we need to know who is our competitor? 

In SEO a competitor is the website that is doing well in your industry. We can leverage the research done by our competitors but we required some tools to do a competitor analysis and my favorite tools are:

  1. Ahref – https://www.ahref.com
  2. Ubersuggest – NeilPatel.com
  3. Similarweb – https://www.similarweb.com/
  4. Manual Analysis

Competitor Analysis Strategies

Competitor Analysis Strategies

Word Count in the Page and Post – I review the content length of each product and service pages and blog posts of competitors’ websites and compare them with my website pages according to content length and increase and decrease the word count accordingly.

Example – If my competitor page has 3000 words and my has only 2000 then I write 1100 words more to make my page more informative and valuable than my competitors.

Website Structure and Layout – I review competitor website structure and layout that catch users’ attention and influence them to spend more time and take an action. 

Example: 

  • Website navigation
  • Theme color combination
  • Content quality
  • Call to action
  • Graphic quality and placements
  • Trust signals
  • Contact information
  • Live Chatbox
Competitor Analysis Strategies

Top Pages Analysis – Using the Ahref tool I found the top pages of competitors and review what types of pages are doing well for them with what purpose and intention. I also research the topic and create the same with better information.

Example: Home page, Service Pages, Blog Posts, or Category Pages.

Advanced Technical SEO Auditing

Technical SEO includes all the stuff where we need technical knowledge to fix the errors. It is a sensitive task than other SEO practices because during the technical r seo fixing a small change can down your website or ruin your SEO.

Like other technical work, SEO technical auditing also required some tools that I frequently use during the technical SEO auditing:

  • Google Speed Test – https://developers.google.com/speed/pagespeed/insights/
  • GTMetrix – https://gtmetrix.com/
  • Mobile-Friendly Test – https://search.google.com/test/mobile-friendly
  • Copyscape Plagiarism Checker – https://www.copyscape.com/
  • Inspect URL Tool : https://search.google.com/search-console

Technical SEO Strategies

Website Speed Improvement – According to research, 46% of people don’t like to wait for page loading. 79% of people never come again on the website that takes a long time than usual.

To improve the web page loading speed, I fix the following things on the website:

  1. I optimize each image which has more than 100 KB in size.
  2. I compress javascript, CSS, and HTML code using the plugins or online tools. (Note: Don’t try this if you don’t have enough knowledge)
  3. I enable browser caching by adding expire time for each type of file like image, CSS, javascript, etc in .htaccess file. I help to return visitors to fast web page loading.
  4. Instead of using multiple tracking codes manually in the header file or using multiple plugins, I prefer to use Google Tag manager single script to add all the tracking code there. 
  5. For WordPress, I recommend using W3 Total Cache for CSS, Javascript, HTML minifying, and Smush for image compression, optimization, and lazy loading.

Thin and Duplicate Content – I consider each web page that has less than 500 unique words as thin content.

Copyscape Tool To Find Duplicate Content

To fix the issue, I add more content on each thin content pages or remove and redirect them on other relevant pages.

More than 30% duplicate content can be harmful, as you know Google Panda is the part of the core algorithm update that check duplicate content in real-time and can be a reason for web page penalty in SERP. 

To check the duplicate content issue, I run a report on duplicate content checker tool like CopyScape and others to remove and replace duplicate content. 

Broken Link and 404 Not Found Error – A link that doesn’t redirect on the desired page and shows not found error call broken link. 

Broken Linking Fixing

To check the broken link issues, I used deadlinkchecker.com and brokenlinkcheck.com tool and fix them according to their recommendation.

Silo Architecture and Internal Linking 

Silo Architecture and Internal Linking

A website page structure should be managed like an organization. Just like in an organization a CEO manage a team of managers, managers manage a team of team leaders and a team lead manages executive team members. Exactly a website structure should be like this. 

Example:

  • Homepage > All Services > Service Page > Sub Service Page
  • Homepage > Category > Products
  • Blog > Blog Category > Blog Posts

A proper website structure help to manage internal linking with each page

Internal Linking Strategies

  1. I don’t use more than two internal links on a page.
  2. I never link a post or a page on the image.
  3. I give one link back to the service page and another one to a blog post that is already giving a link back to the same service page.
  4. I index each page and post after internal linking so Google can find the changes done by me instantly.
Silo Architecture and Internal Linking

Advance and Automated Link Building

Backlinks are a powerful ranking factor for competitive keywords. 

An organized link building strategy always wins the game.

Backlinks improve your domain authority, so it is very important to gain backlinks from high authority and relevant websites.

Let’s think about it if we get high authority and relevant backlinks automatically which spending any penny. 

Mouth-watering?

Don’t worry it is not rocket science, I share my strategies on how I do it easily.

My Link Building Strategies:

  1. I write a research-based long form of content for my client using some unique, statistics, research, and fact-based graphics designed by professional designers that people love to use on their blog and social media account and I gain powerful backlinks for my client website.
  2. I automate tired 2 links using the IFTTT tool.
  3. New and media distribution is another powerful tool that dramatically improves traffic and authority for my client website. But it can harm your website ranking if you don’t do it strategically. 
  4. PNBs are still powerful but it can be a reason for penalty if you don’t find the right expired domain which has a good number of quality backlinks. Before using any old website for backlink purposes I filter its backlinks by the disavow tool and create some quality backlinks to increase authority and relevancy. 
  5. Email outreach and broken link building are another free and strong link building technique to create backlinks.
  6. To know more about link building strategies that I apply for each client, you should read my favorite guru Brain Dean’s blog.

Conclusion

I hope you can understand that it is not so easy to cover my 12 years of earned SEO strategies in a single post and I spending a good time to lean search strategies on daily basis to serve you in a better way. 

ByGurneet Kaur

Will SEO Services Ever Rule the World in 2021?

Whether you are a startup or an established business, you probably know that quality SEO services are vital if you want a large customer base and maximize your profits.

SEO services are ever-changing, what was a great SEO strategy five years ago, might not be relevant SEO strategy 2021

Search Engine Optimization Services take a business to new heights.

SEO is complex, and SEO campaign changes as per your business requirements and the type of audience you want to target. 

SEO expert shares the SEO trends 2021 that are here to stay:

Voice Search

A Voice search was released in 2012. Today with technology and schema.org, we know it has an enormous scope.

Statista 2019

We can’t completely ignore it. Every month, a new form of markup is released, and now there is a markup for films that shows how far-reaching structured data has come.

In the US alone, there are 120 million smart speakers; webmasters should find out where schema can be placed on their sites to take advantage of the voice search demands.

Optimize your Content for PO

It is crucial to optimize your content for position zero (PO). People want quick answers to their queries online.

PO optimization allows to answer searcher’s questions in search results; they need not click. PO results are also called featured snippets; they are displayed above organic results in SERPs.

In 2021, Position zero is even more important as it helps you to connect with voice searchers.

PO content includes:

  1. Bullet and numbered lists
  2. Short paragraphs
  3. Videos
  4. Images
  5. Charts
  6. Tables

Create Content That Matches Search Intent

Search engines such as Google ranks content that provides answers to questions of searchers.

In 2021, it is crucial to create SEO content that matches search intent. An SEO company should keep it in mind to not only stuff keywords but also provide quality content that is helpful for searchers.

Source: Ahref

Search Intent has three categories:

  1. Informational: Queries about a specific topic or question. For example, “Which is the best face cleanser?”
  2. Navigational: In navigational search, searchers ask for a specific website. For example, “Body Shop’s face cleanser.”
  3. Transactional: Transactional searchers are done to make a purchase. For example, “Buy Body Shop’s strawberry face cleanser.”

In 2020, to rank at the top of the search results, you have to create content that matches the search intent.

Google’s BERT update focuses on matching search intent. In 2021, it’s more important than ever for a search engine optimization firm to make search intent matching a focus of SEO strategy 2021.

Visual Search

In 2020, visual search is taking off. It should be part of your SEO strategy 2021.

Source: Medium

More number of visual searches are seen than ever before. Sites with video content are more likely to rank on the first page of Google search results.

In addition to that, videos encourage visitors to spend more time on your site, which tells search engines that you provide valuable content.

Just like your content, you need to optimize your videos. You need to add a video’s title, description, and tags.

Video captions also support UX for users, and they provide a clue about the content.

Like you include subheadings in your content, videos can also have subtopics, this will allow Google to take snippets from your video and show them in relevant searches.

Online Reviews

Positive reviews have the potential to take businesses to great heights. Each positive review builds business credibility.

For example, two companies offer the same service, but one company has better reviews than the other; the company with better reviews gets more customers.

Customers will view the company better in E-A-T: Expert, Authoritative, and Trustworthy.

Through reviews, customers find your services valuable, and business gets to know how well they are doing in satisfying their customers.

Reviews account for 7% of the total Google ranking factors. Positive reviews help you get higher rankings and more traffic.

In 2020, reviews are extremely important, and given the importance of reviews, a business should be ready to generate enough reviews for the next year.

Secure Your Site

It is extremely important to secure your site. HTTPS in a domain depicts that information like account information and passwords for login is protected, and the information is safer than unencrypted HTTP domains.

How To Install Free SSL Certificate on WordPress Hosting

It shows that you are trustworthy. Users leave an unencrypted site rather quickly, which affects your rank.

Firms that provide SEO services know that security is one of the crucial ranking factors. You need to apply for an SSL certificate to make your site secure.

ByDavid Adamson

PPC Marketing – A Definitive Guide For Pay Per Click

Let’s be honest; almost all entrepreneurs measure their success through the revenues generated by their respective companies. 

And there are thousands of ways to gain amazing benefits out of your business and generate sky-rocket revenues. 

One such popularly used method of generating incredible leads and revenues is by availing the services of a PPC management company

PPC (Pay Per Click) is one of the most preferred ways of reaching the goals a company has set for itself in a very short timespan. 

Around 45% of all small businesses, including some of the most reputable ones like Hestabit, prefer running paid campaigns to boost their business growth and generate great leads. 

But the one question I would like to ask all Marketers is, “Do you actually understand the fundamentals of paid advertising?” 

This is where most would fumble. 

The world of PPC looks captivating, but how well do we know it? Are we familiar with each term related to the paid campaign we are about to run? 

If you consider yourself to be a PPC pro, test your knowledge skills with this write-up. And if you want to boost up your PPC knowledge, then you are in the right place. 

Let’s magnify your capabilities. 

What is PPC?

If done in the right manner, PPC can generate quality leads for your business. The Pay-per-click model of advertising falls under the category of Search Engine Marketing (SEM). PPC allows an advertiser only to pay when users interact with the advertisement they have published through clicks or impressions.

What is Pay Per Click

This type of advertising is the most common one you’ll see in search result pages (SERPs) like Bing and Google but is also used on many social media channels. 

What are the benefits of PPC?

Would you pay for advertisements to reach your audience organically through good quality content and planned placement of keywords? 

There is a straightforward answer to this, keyword placement is incredibly capable, but there’s a hell lot of competition when it comes to that. 

That doesn’t mean you would have to disregard SEO completely; it remains one of the most effective activities to boost your website’s ranking. 

But if you can rise your way to the top with a little investment in less time, what’s the point of waiting for so long? 

A simple, well-placed PPC advertising can provide you a variety of benefits like: 

  1. Promote your upcoming marketing initiative
  2. Improve brand awareness
  3. Rank for complicated keyword terms

In simpler words, it is the shortcut to success. 

Recommended Post: SEO vs PPC – Which One to Prefer For Better ROI?

What are the terms you should be familiar with?

There are some terms you should be familiar with if you wish to take forward your business with a PPC campaign. 

  • Search Engine Marketing (SEM):

The main aim to perform digital marketing is to get your company’s name ranked somewhere on the top, which can be done in a variety of ways. Any digital marketing run on the search engine is called SEM. 

SEM is the umbrella term that includes both paid and unpaid advertising for search engine optimization. 

Every PPC activity occurs on the search engine.

  • CPC:

CPC refers to cost-per-click. It is the amount an advertiser pays for every click that your advertisement generates. You can understand CPC as an auction bid through which you can determine where you need to place your ad. 

So, a higher bid will land you up in a better placement. 

  • Ad Rank:

The Ad Rank value will determine your ads’ position on the search engine’s result page. The mathematical formula to generate your ad rank is Quality Score x the maximum bid. 

  • Quality Score:

Quality score refers to the ratings provided to you by the search engine based on your Clickthrough rates (CTR).

This score is measured against the total average of all equally positioned ad’s CTR.

This depends on the placement of relevant keywords, quality of landing page, and the past performance of your SERP. 

  • Maximum Bid:

The maximum bid refers to the maximum amount you can pay per click on your advertisement. 

To determine the maximum bid for your ad, you can set the CPC to manual. This will allow the search engine to manage and adjust your bids to align with your business goals.

How can you get started with PPC? 

How can you get started with PPC?

The easiest way to get started with your PPC campaign is to avail PPC management services from a reputed company. There are a variety of companies you can search for when looking for PPC, the best to our knowledge is Hestabit.  If you have any other option in your mind that you think is trustworthy, you can go for it. 

If you wish to know the intricacies of it, we would love to present them to you. 

The steps involved in the process:

The steps involved in the process:
  • Set up the Parameters:

This is the first and foremost step that you need to take to grow with PPC. If you fail to establish the parameters, you expose your ad to inefficiency. The metrics you set must align with the ultimate business goal you have in mind. 

Consider how you can make your paid campaigns meet those business goals? 

Think of what needs to be accomplished- sales, user visits, brand awareness, or anything else? 

And how much can you afford to pay for your PPC campaign? 

Make sure your ad addresses all these points: 

  1. Who’s going to be your target audience?
  2. What would be your campaign’s theme?
  3. How are you going to measure your success?
  4. Which type of campaign should you run?
  • Create Your Goals:

The goals you set for your PPC model will help you measure how much you could achieve with the campaign you have run.

Remember, their goals are not to be confused with the parameters you have set. That is totally what “should” be achieved; this is what you “desire” to accomplish. 

The following factors will help you determine your goals and the way forward: 

  • Brand Awareness: Refers to the familiarity of the audience with your brand. This can be measured via direct traffic, surveys, and social engagement. 
  • Lead Generation: It is the direct result of building an engaging and relevant landing page to support your ad. Lead conversion for each landing page that you make can be tracked by Analytic Tools such as Google Analytics. 
  • Offer Promotion: This is a great way to quickly scale up your product’s demand by giving limited time offers, run contests, or provide product discounts.
  • Sales: How much your product is sold depends mainly on the paid campaigns you run.
  • Site Traffic: If you need to achieve excellent site traffic, you need to put high-quality content on your website while you run your PPC campaign.

Choose Your Campaign Type

If you know how you’re going to advertise, you’re still not done. You must also understand how you are going to take this forward. There are several types of PPC campaigns, the one you select will determine where you place your ad, which will determine how your audience will reach you. 

Choose Your Campaign Type

You can gain proper insight into this particular aspect by consulting a PPC management company and taking its expertise. 

If you wish to make it happen on your own, here’s some things that can help: 

  • Search Ads: These are the text ads that pop up on a search engine.
  • Display Ads: These ads are mostly image-based and placed on external websites like social media platforms. 
  • Social: These are the ads you see on any social media platform like Twitter, Facebook, Instagram, etc.
  • Remarketing: Are the ads you run through cookies or a contact list. They are based on data of those users who have interacted with your business in the past.
  • Google Shopping: The most effective way to advertise for an e-commerce site. The ad you display would be shown as a carousel on the search page that best suits your target audience. 
  • Perform Keyword Research:

Every ad you run needs to have a stable keyword it targets; this is how you will make your search engine recognize the time and platform your advertisement is published. 

This will drastically alter your quality score.

Therefore you need to choose the keywords that align with your theme and brand and get you where you see yourself once the campaign is over. 

  • Set Up Google Analytics And Tracking: 

Google Analytics is a free of cost tool that can track your user journey. Therefore, you have no reason to refrain yourself from installing it. 

The tool will grant you insights about your website’s performance, user interaction, and the content your users find attractive. 

The information you obtain out of Google Analytics can be used beyond PPC as well. 

Conclusion:

PPC is hands-down the fastest way up. We see no reason as to why you should not run a PPC campaign. If anything, PPC can make you reach heights you only imagined. 

If you avail PPC management services of any reputable company such as Hestabit, there is no doubt that you can record a great deal of traffic, and lead generation. You’ll ultimately get a good and loyal user base along with significant revenues. 

The only thing you need to ensure happens while you run your PPC campaign is to run it right. 

But that’s no brainer! Any good company can make it happen for you. 

So up you go! 

BySharad Khatri

5 Marketing Strategies Post CoVid-19 (Coronavirus)

We already know very well that change is the rule of nature, everything changes with time. And those who adapt these changes with the same pace tend to be more successful than the rest of others.

There is a saying by Stephen Hawking“Intelligence is the ability to adapt to change”.

It is similar to the marketing trends, it keeps on changing. Something which is trending in the market right now might not be the same in the upcoming month.

The marketing strategies which were working very well a week ago might not provide the same result one week later. Especially in the current situation, when the entire world is hit by the CoVid-19 pandemic.

The marketing trends have been completely changed. Marketers can not use the same strategies which they were using previous to the pandemic.

The market across the globe have been affected adversely due to this pandemic, resulting in most of the business being digital, which leads to the rise in the number of Digital Marketing Jobs available currently in the market.

And marketing experts are now changing their marketing strategy completely to match the current marketing trends post CoVid-19. Let us discuss the marketing trends which will be most suitable post-CoVid-19 in detail.

Marketing Trends Post CoVid-19

If you want your business to stay at the top in your industry, you must understand your customers’ needs and understand the current marketing trends and plan your marketing strategies accordingly to meet your customers’ needs and provide value to them.

Here are some marketing strategies which will be effective post Covid-19.

1. Personalised Content

In the present era, it is very important for you to personalize the content according to your customers so that it provides value to them, not just showing them irrelevant marketing ads that are of no use, it will instead irritate the customers.

A survey of 1,000 people shows that 90% of them found personalization much more appealing and 80% accepted they’d be willing to give their business to a company that offered them a personalized experience.

2. Interactiveness

We all have heard this marking quote, “content is king”. It is still valid and will be valid even in the upcoming future. The more engaging and interactive contents like video contents, infographics, etc acquire more attention and allow users to spend more time on it.

Interactiveness of Visual Content
Interactiveness of Visual Content

This helps in creating a brand image of your business as if the people like your content they will be more engaged and will share it with their friends too. It is a win-win situation. As word of mouth is said to be more effective and free promotion of your business.

3. Shoppable Posts on Social Media

Since the CoVid-19 pandemic hit the world, people have been staying inside their home and spending more quality time with their family members and also working remotely from their home. As a result people started to spend most of their time using social media and browsing the internet.

Shoppable Posts on Social Media

In a survey report it was found that approx 72% of the user purchases a product right from their instagram app, and in another survey of more than 4,000 Pinterest users, it was found that 70% use Pinterest to find new and interesting products.

4. Google Ads

Google Ads has completely changed the typical ad strategies by providing the smart bidding and automation of the ads, it makes use of machine learning in order to optimize your bids, helping you in targeting more relevant audiences.

Google Ads Automation
Google Ads Automation

This provides you different options to maximise your conversion such as the ability to choose conversion action at the campaign level, to set your bids to change automatically when sales start or stop, to optimize bids over multiple campaigns with a chosen set of conversion actions, and many more.

5. Position Zero in SERP

The number one position of the Search Engine Result Page (SERP) is no more in the strategies, the recent top position of the SERP is the position zero of the SERP for which all the marketing experts are trying to rank their website, it can also be stated as the future of Digital Marketing.

the future of Digital Marketing 2020

It is a snippet of text appearing above the search results. This provides the most relevant information about the query which was searched by the user in the search engine, it is mostly preferred by the users as it provides the most relevant and quality of information.

There are several other marketing strategies which could be used after the CoVid-19 pandemic, if we start to include them all there will be no end to it. But these are some of the top marketing trends which you will find very effective post CoVid-19.

Every business industry is changing their strategies accordingly to provide more valuable and relevant products and services to their customers and trying to remain at the top of the industry, these top marketing trends will help you to achieve what you are aiming for.

ByDavid Adamson

Wikipedia Article Approval Strategies 2020 (It 100% Works)

Wikipedia is the number one, most trusted, and informational online source to get accurate and original information about a topic.

Here I am going to share with you strategies to get new article approval in Wikipedia.

Before start, I would like to inform you that Wikipedia is a free encyclopedia for informative content not for the promotion.

If you are thinking to promote your website, business, product, and services by creating Wikipedia article then you are just wasting your time and money.

These Wikipedia article approval strategies are only for the topic, business, person, place, product, service, and things that are already popular but not available on Wikipedia.

Lets get started.

Create an account using a non branded and uncommon username. Example: orangemike

Update some already approved articles using the authorized references of the latest news, announcement, and award/certificates.

Make a good reputation Wikipedia account by helping the Wikipedia team by fixing the incorrect information.

Review some related articles on Wikipedia.

Prepare your article matter before applying for a new article.

Don’t use we, you, I, they in the content.

Collect all the related Wikipedia articles that you will mention in your Wikipedia article.

Try to involve your article topic in all related live Wikipedia articles.

How To Request An Article on Wikipedia

Click here to request an article on Wikipedia.

Defend Wikipedia’s Independence

Defend Wikipedia's Independence By Donation

Conclusion

Hope you like the quick strategies. I can write the strategy in lengthy content but my goal behind this topic is to provide you quality information in minimum words.

ByDavid Adamson

Know the Importance of SEO Link Building

In this blog, we are discussing the importance of SEO link building. Most search engines index websites on the idea of back links.

Link Building for top Website Ranking

Link Building help websites to urge rankings on prominent search engines like Google and Bing.

Even within the coming future backlinks and link building will remain the prominent factor to offer eligible rankings to websites and blogs. This may continue till search engines give significance to SEO or search engine optimization.

Thanks to of these reasons it’s very essential for you to try to link building or create back links on the content of your personal or commercial website.

Keep on moving with Google algorithms

Today most firms giving services of search engines optimization know that when website owners create back links on their sites then they get website traffic.

Deem example when any owner creates a back link on his website then search engines spiders get activated. They serve content to the relevant visitor consistent with the relevant keyword that was typed by him on the search engines.

Do you want the best SEO packages for your website? Google is creating also as updating its algorithm per annum consistent with the stress of website owners who needs sufficient website traffic.

Once you create back links of your own sites or sites of other websites that have an equivalent quite relevant content then more visitors land on your website. These visitors also attend those links of other sites that they see on your site.

Take benefits of SEO link building

If you’re keen to urge the advantages of link building within the field of search engines optimization then blogging can assist you well. Once you write and post blogs you’ll create back links to your website in order that audience can land thereon.

When traffic involves your website then you’ll convert into conversions and results in sell your products and services to them.

We are suggesting you to try to to blogging because it’ll make Google to index your content high in search listings. Google likes to crawl and index latest written content.

Just keep it up blogging with back links to your website and see the miracles how your website receives more traffic and conversions. Meet them where they’re already spending time: over the web.

Advertising and Marketing has always been about connecting together with your audience at the proper place and within the right moment. In order that you would like to, today the reality is that people spend as long online as they won’t to 1-2 years past.

And while we are saying it tons, the way during which that folks shop and buy genuinely has changed, which suggests offline marketing isn’t as effective because it won’t to be.

Digital Promotion is an umbrella word for many of your on-line advertising efforts. Companies leverage electronic stations like Google search, social networking, electronic message, and also their sites to contact their prospective and current clients.

Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki and explores new technologies to share his knowledge through writing.

ByDavid Adamson

How Can You Personalize Your Ads Based on Offline Data?

The shift towards eCommerce & mCommerce has not stopped consumers from shopping in the physical world.

Even though there is a rising percentage of eCommerce sales, still most of the buying happens in offline stores.

Hence, the offline brands have the treasure trove of offline data.

To leverage this offline data and resolve the identity of your customers across the online environment, you need superior advertising and marketing technologies.

What Are Offline Brands Doing With This Data?

Digital Marketing Strategies

Unlike online brands, some offline brands are only creating offline marketing campaigns.

They are not really venturing into online advertising or online targeting.

So, most of their data is siloed and is not generating additional revenue streams for the business.

Due to this, targeting audiences with personalized ads is not possible.

So, What Should You Do?

You should leverage your data to target your offline customers in the online environment as well. Wondering, how it’s possible?

Register with AudiencePrime Data Onboarding platform and access a wide range of features from Identity Resolution to Programmatic Advertising.

Does Data Onboarding Help in Creating Personalized Ads?

Yes, of course! Data onboarding is the process of connecting offline data with online ids for marketing efforts. In fact, it allows you to leverage your offline data and reach your audiences online.

How Does Data Onboarding Work?

Data onboarding happens in the below mentioned steps:

How Does Data Onboarding Work?
  • Step 1: Anonymize your offline data
  • Step 2: You have to onboard your offline data into the platform
  • Step 3: Enable user matching/ resolution (Identity resolution)
  • Step 4: Offline data matches with online ids to form a common id
  • Step 5: Perform audience segmentation
  • Step 6: Create ad campaigns
  • Step 7: Activate it in various online channels

So, through the above mentioned steps, it’s evident that data onboarding/CRM onboarding matches and maps your offline customers in the online ecosystem.

After you identify your users online, you can segment your target audiences as per different criterias.

Therefore, it brings us back to the question ‘How can you personalize your ads based on Offline data”?

Now, your offline data is combined with online data to form one common identifier. This identifier is nothing but persistent ids.

These persistent ids help you reach your audiences across multiple devices as well channels/platforms.

So, now you can build personalized ads and target the right audience at the right time with a right message.

Ofcourse, identity resolution forms an integral part of the process. It further drives you towards people-based marketing.

What are the benefits of Data Onboarding?

Data onboarding helps you in:

  1. Gathering your siloed data into a common platform
  2. Resolving the identity of your users
  3. Targeting and retargeting your customers
  4. Reaching customers online with very less effort
  5. Maximizing your customer base
  6. Creating a brand awareness online
  7. Generating multiple revenue streams for your business by leveraging data
  8. Following customers through multiple digital touchpoints
  9. Engaging your offline customers with personalized ads in the online ecosystem
  10.  Improving your ROI

Conclusion

Any offline brand without or very less online presence can leverage their offline data and perform digital marketing with the help of data onboarding.

The adtech and martech industry is dynamic and there are a lot of technologies that are supporting the brands to optimize their businesses through targeted marketing.

ByDavid Adamson

How To Know What People Are Searching in 2020 on Google

SEO becomes very tough nowadays. Find a unique keyword to write fresh content is so competitive.

But people don’t stop searching for new terms, so keyword research never ends. 

But the question is what people are searching for nowadays?

Today, I am going to share with you all the methods that will help you to find what people are searching for this year.

Google Trends

Google Trends shows and compares data according to countries, categories, custom time range, and web searches.

See in which location your term was most popular during the specified time frame and which terms and topics are searched by users. 

Google Trends To Know What People Are Searching This Year

Google Keyword Planner

In Google keyword planner you can search for words, topics, or phrases associated with services or products.

This will help you find the keywords that are most relevant for your business with monthly searches, competition, and bidding costs.

Searches Related To

This is the most used and valuable option to know what people are searching for this year. I personally get the most keywords idea from this section.

People Also Ask

This is a great option to know what people are searching on google in 2020.

Google automatically picks the content from the website where they are providing really useful information using cut to cut information and example.

When you click on the first question to read answer google shows you two more questions in the People Also Ask question list.

Google Search Console Performance

Here you can find a couple of great search terms related to your products and services.

Google Search Console Performance

Google Alert

This is a useful tool to get notification about the topics, keywords and brand name. By this tool you can set a notification for what your competitor doing online.

Twitter HashTags Trending

In the twitter trending section, you can see the top 30 topics people talking about for the day on Twitter. It will give you a clear idea about the new topic that will search by people definitely in Google too.

Twitter HashTags Trending

Reddit

It is the world’s biggest community where people discuss the latest news, trends, and topics related to different categories via different SubReddit. 

Each sub-Reddit managed by different admin and moderators who keep deep focus in each posts summit red in their sub-Reddit.

Quora

Quora is the number one question and answer platform on the internet. You can easily find long-tail WH words related queries in the form of the question here.

It provides you user-generated Q&A queries that people used to discuss and ask one another all time.

AnswerThePublic

This is an amazing tool that provides you all the evergreen long-tail queries correlated to any single and two phrases keywords. This tool’s system generates all the common long-tail keywords. Some have good Monthly searches while Some have 0 searches depends on the popularity of the keyword.

I am 100% sure you will enjoy the tool because of its unique Visual banner And interesting long tail keywords patterns.

Facebook Trending

Similar to twitter trending, Facebook trending also shows what is in trend in a particular day.

It will give you a clear idea of what people talking about to that day on social media.

Instagram

The number of Instagram users are increasing day by day with the popularity of this social media platform.

It is unique due to its filter that display your images with new experience. 

People love to share their interest, knowledge, regular activities here that give us an idea what is people doing and looking for on internet.

LinkedIn Trending

LinkedIn is the best professional portal to show their skills with the people that help them to find job. If you are looking for what people talking about related to their professional life, what is going on in an industry and who need jobs with a good skill then this is the best platform for you.

Pinterest

You can find the best visual content here that increases the readability to each content. Pinterest is good to find fashion and lifestyle content and topic that is in trend.

ByDavid Adamson

How To Use Videos To Help Sell Products on Your E-Commerce Store

The internet is not like some mid-20th century small-town library with a few rows of books, a handful of dated periodicals with color photographs, and a register full of late-fee nickels and dimes. 

As quaint and charming as that may be, it is not how you want to present your business online.  But that is exactly what you are doing if you have an e-commerce store that doesn’t have video content. 

The internet is a bustling multi-media megalopolis of non-stop entertainment, information and commerce. 

If you’re an e-commerce store owner looking to keep up with the ever-growing competition, creating product videos could be the best thing you can do for your business if you aren’t already using them.  

looking to keep up with the ever-growing competition

Why is it so important to use product videos?  

One simple answer is something traditional store owners have focused on for decades if not longer: product placement. 

For customers to buy your products they need to be able to find them, and product videos help increase your store’s prominence. 

Websites with video content get a bump in Google search results over sites without video. 

The search engine behemoth also has a separate search results category specifically for videos as well. 

Ways To Earn Money Online Through YouTube

Raising your profile on Google is a no-brainer, of course, but videos can also give your business a presence on YouTube which is a juggernaut search engine in its own right. 

If for no other reason, increasing your rankings should be reason enough to start rolling cameras on your products, but videos have additional benefits for your e-commerce store once potential customers arrive.

When customers are focused enough on your products to find your online store, product videos can be the difference between a sale converted and a sale lost. 

A comparison video between similar versions of a product or a tutorial video demonstrating a product’s use or installation or operation will engage serious customers.

With Video Marketing For Your E commerce Business

We heavily use these on our own Ecommerce site with an entire library of videos you can find on our site that includes reviews of different bidet products, in addition to product comparison videos of the different products. 

Whether they are looking for details about how the accessories of a juicer are used or how to install a home rock-climbing wall or whatever specific product it is, video demonstration will build a potential customer’s trust and confidence in a way text and photos alone cannot achieve. 

Plus, video content will make your e-commerce store feel more complete and better qualified. 

At this point, not having videos can make an online retailer seem less professional for many consumers. 

What Kind of Product Videos?

What Kind of Product Videos?

By now it should be pretty obvious that product videos are a good idea.  But what kind of product video should you create? 

As noted above, tutorial videos that educate people on products are a great idea. 

So, video content that demonstrates a product being installed or used is a great category to focus on.  

Another valuable type of video for your site is the comparison video.

Customers who are at the point of comparing specific models/brands/styles of a product are ones who are looking for information to help them make a purchasing decision. 

And these are visitors you want to attract to your store.  Here’s an example of a “comparison” and “best of” video that we use on our own site and YouTube channel. 

And a general note about videos – don’t worry about making a quick 30-second “commercial” video. 

The short video clip may have a home on social media, but for businesses, longer videos can be better. 

In fact, YouTube now has more emphasis on “time watched” as opposed to number of views. 

With a handful of informative comparisons and “how-to” videos, you can raise your store’s visibility and set yourself up for greater sales volume.  

People are online more than ever right now, and video is the universal language of the internet. 

Many customers expect product videos in some capacity, whether it’s a simple video review of the product, a side-by-side comparison of similar products, or a step-by-step guide on the product’s use and care. 

For the serious e-commerce store owner, product videos are a must-have to see your business grow and succeed in the online marketplace. 

ByDavid Adamson

SEO Project Cost – Types and Factors That Affecting SEO Price in the Market (2020)

What is SEO Project Cost?

SEO is the key to every successful business online.

Every business needs SEO professionals to manage their search engine optimization project, so the demand for SEO analysis is continuously increasing.

If demand increases, supply will also be increasing.

So there are lots of SEO professionals available in the market to manage your projects at the different cost slabs. 

Hence, a cost, in which an SEO profession offers its services called SEO project cost.

How To Decide SEO Project Cost?

There are four types of SEO project costs offered by SEO professionals in the current scenario:

  1. Keyword wise SEO project Cost.
  2. Monthly SEO project Cost.
  3. Hourly SEO project Cost.
  4. Fix Project Cost.

Here we will explain each slab of SEO project costs:

Keyword Wise SEO Project Cost: 

Keyword Wise SEO Project Cost - SEO Ranking Analysis

Each keyword has different competition and ranking values as per the project products and services with which it is ranking. 

Before deciding the cost SEO professionals analyze the competition and the monthly searches of the keyword.  

Cost also decides according to the number of keywords and ranking position as Top 3, Top 5, and Top 10.

The keyword wise SEO project cost starts from 50$ per keyword to 500$ per keyword.

Monthly SEO Project Cost:

Monthly SEO Project Cost with All SEO Work

Monthly SEO project cost decides according to the SEO plan where the number of backlinks and the number of pages for on-page SEO are pre-decided to be completed during the fixed period.  

Numbers and types of backlinks like guest posting, sponsored posts, influencer posts, paid backlinks, quality of content, images, video, and infographics can impact monthly SEO project cost.

The monthly SEO project cost starts from 99$ to 999$ in the market.

Monthly SEO Project Cost

Hourly SEO Project Cost

SEO project hourly cost decides according to the SEO professional’s experience, expertise, market value, number of projects he had completed.

The hourly SEO project costs are 3$ to 50$ per hour in the market.

Note: According to Ahref search 83.33% of India-based SEOs reported an hourly rate of $25 or less. The remaining 16.67% were in the $41–50 range.

Fixed SEO Project Cost

The cost of a fixed SEO project can vary according to the technology of the website. For example, if the website built in WordPress them the cost will be less compare to eCommerce platforms like Magento.

Normally companies charges $100 to $50000 for fixed SEO project depends on the contract between both parties.

Fixed SEO Project Cost

Factors That Impact on SEO Projects Cost

Here are the most important factors that impact on the SEO project cost and impact on the project finalization:

SEO Expertise: How much experience the SEO guy has who will work on your project? How many projects has he completed successfully? Result of the previously done project he worked on? This is one of the most important factors that impact SEO project cost in the market. 

SEO Company Profile: SEO project cost also depends on the company profile on Upwork, Freelancer, and other similar platforms where the company is listed. How much experience does the company have? How many employees are working in the company? The infrastructure and market value of the company all are an effect on the cost of the SEO project.

Work Quality: What types of work quality the SEO guy or company is delivering to the business also impacts on the SEO project cost. Some companies are just delivering the numbers not the results. So this type of company can make fools of the customers for a long time. It directly or indirectly affects the cost of the SEO project.

Results and Portfolio: A client always checks the results and portfolio section of the company where he wants to handover his project for SEO. If you show the best results, the client will happily give you the most desirable cost.

Other Client Reviews: A smart client checks your old client reviews in the testimonial section. Sometimes he can connect with your old client to ask for the result. If your old client gives him a good review of your services he will be agreeing to give your asking cost for the services.

The Number Of Team Members Who Will Work On Your Project: A big team can increase the cost of a project. In SEO, sometimes you need a big team to manage a big project like link builder, on-page SEO expert, content writer, graphic designer, web designer, and developer to make an SEO friendly website.

Reporting: Before choosing any SEO company clients always ask for an audit report to check the SEO knowledge and reporting of a company. So spend a good time creating the reporting to impress the client and get the fittest project cost.

SEO Service Cost By Coin Ideology

At CoinIdeology, we respect our client time and money so we give our 100% to them at an affordable cost. Checkout our keyword wise, monthly, hourly, and fixed SEO project cost:

Keyword Wise SEO Cost50$ To 500$ / Keywords
Monthly SEO Cost499$
Hourly SEO Cost6$
Fixed Project SEO Cost999$

Request for a free audit report by filling the contact form and we will give you a detailed audit report that will help your SEO team to improve website SEO score.

Conclusion

I shared my experience about the SEO project cost, hope you like it. Let’s quickly learn what we read in the above-detailed blog.

  • What does an SEO project cost?
  • How To Decide on the SEO project cost?
  • Keyword Wise SEO project cost.
  • Monthly SEO project cost.
  • Hourly SEO project cost.
  • Fixed SEO project cost.
  • Factors that affect the SEO cost.

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