Category Archive Digital Marketing

ByDavid Adamson

Learn 9 Differences between Marketing and Branding

A minor difference is between branding and marketing. Both look the same; however, for perfect results and analysis, know about branding vs. marketing.

Basic Difference

  • In branding, a logo, a slogan, a text, an image, or a face shows to people many times like hammering to memorize it.
  • In marketing, “benefits with feeling” show to people to take future buying action.

Focus

  • In branding, the focus is to display name, image, face, slogan, etc.
  • In marketing, the focus is to collect customers’ information like emails, phone numbers, addresses, etc. for Remarketing.

Location

  • In branding, a place is taken for the long term, and branding is done through online and offline media. You may have seen when any brand launches himself; they stick posters in the whole city. The more they hammer your mind, the more progress they get. It does not have any new benefits.
  • In marketing, a location is taken with a process. The manager makes a strategic plan and analyzes results.

Results

  • In branding, results are considered for a long time. In branding, you cannot measure results in a short period. Branding results are evaluated by brand value.
  • In marketing, results are considered according to the marketing plan, but it is also long term but shorter than the sales plan. The balance sheet evaluates marketing results.

Easy Way to Make a Difference – Think of Politics

  • Showing the big face and identity is branding.
  • Processing the strategy to win the election is marketing.

Branding has Less Mortality Rate

  • Branding works as immortal if it is done perfectly for many years. We never forget a few brands, a few historical people’s names. Branding starts with one individual or team, and after a few years, everyone starts branding without knowing that they are branding. You may see a few brands like Google, Facebook, Whatsapp, Amazon. Almost everyone knows the name and shares it with others who don’t know these names.
  • Marketing is changeable according to the current scenario, the needs of people, and location. People don’t want to do marketing for others until they get paid something. Marketing is mortal. If you stop marketing, it will stop giving results after some time.

Mind Game

  • In branding, a name/logo/slogan tried to store in your subconscious mind by showing the same thing many times. Once the name stores in your account, the game becomes easy. The items stored in your memory becomes your asset, and your asset becomes your idea, and you can fight for your idea. It is just like transferring ideas one mind to another mind without permission. If someone goes against your idea, you start fighting, start convincing others, start marketing, and start selling. You become the ultimate seller without getting paid. Strange but true…
  • In marketing, things stored in your cache memory like cash in the wallet. You see something until you need them. In marketing, you see the benefits. Benefits are worked until you have a need. When the need is over, no reason to see the benefits of a thing. Suppose you have a deficiency of iron in your body. You intake salads, medicines, spinach, go to the doctor, etc. when you see the report that now you don’t have any deficiency of Iron, you even forget the name of medicine which you used to take regularly. Marketing works until you need it. It is focused on your needs. Marketing is your bank balance; branding is your heritage, where you get a royalty.

Simplicity

  • Branding is simple; without many strategies, one can start branding. For this, one needs a name, a logo, a face to increase the value.
  • Marketing needs experience, expertise, strategies, processes, and analysis. It is not an easy task. It needs patience and a mind who can measure the result.

One to Ten Years Goal

  • If you are looking for short term success, branding is not your cup of tea. You need years. For one to five years’ goal, branding is not suitable for you.
  • Marketing gives success even in a short period. If your goal is for up to 10 years, you should choose marketing as a good tool. You can analyze results and act accordingly. You can earn huge amounts of money with this.

Success Rate

  • The branding success rate is very less. If you do not have a good budget, you do not have much time; then it will fail. People will forget you simply.
  • The marketing success rate is high.

What to choose – Branding or Marketing?

According to your goal’s period, you should choose branding and marketing. You can start both at one shot because, in marketing, it is automatically doing your branding. However, it should be clear in your mind what you are doing? You should not judge results through values if you are marketing, and you should not measure results in the balance sheet if you are branding. I hope the concept of branding marketing would be cleared.

Wan To Learn Digital Marketing Course In Delhi Learn From TGC INDIA

ByMelisa Marzett

SEO For Legal, Lawyers and Law firms – How To Promote A Website

If you are the owner of legal business and have wondered how to promote a site by SEO or digital marketing and make it the main channel for attracting clients, then this article is for you.

Legal traffic is a huge layer that can steadily expand its client base and generate constant income for law firms. But how to attract it to your site? How to retain visitors and make them customers? You will receive answers to these questions in this article.

Legal site search engine promotion

Every day, thousands of people try to solve their legal problems using the Internet. Most users want to get expert help on the site, to be able to consult here and now on-line. Today, there is still a small amount of high-quality legal Internet resources that can be deployed to respond to the user in the form of content and the convenience of feedback on the site.

As a rule, the site of a law firm consists of a standard set of pages, which are Home, About us, Contacts and Services. The development of such a site ends exactly when the developers put it on the hosting and forget everything about it, only sometimes, someone from the staff changes the price of services. But clients from minority websites that develop more than just a business card website that answers topical questions, provide on-line advice and delve into the problems of visitors, get customers.


Physical persons are people who have a problem, but they still do not understand how to qualify it. This traffic will generate many non-topic questions. But in general, forming the base of individuals, it is possible to consistently receive income from servicing customer data.

Juridical persons are a more interesting segment of clients, as they have specific goals and objectives. Legal entities can be attracted to subscription services, which, in turn, is financial, in the long term, interesting for any business.

Your site can cope with both tasks in attracting individuals and legal entities, but for this, it is necessary to clearly understand at the stage of designing and creating the site which promotion tools will be used and why so that as a result there will be a constant increase in site traffic and client base.

SMM is one of the key areas for promoting an online business.

PR – publications on visited resources have always been and will be relevant. One`s expertise must be carried to the masses. By working on PR publications, you are gaining brand awareness.

SERM – when promoting your resource, do not forget about your reputation. If you invest in website promotion while turning a blind eye to negative reviews about your company on the network, in this case, you will not achieve great results.

SMM – social networks as a powerful tool

A page or group on social networks play a huge role. A modern audience is accustomed to an active social life on the network and the presence of another point of contact with you will be a big advantage.

During the development of the SMM channel, a loyal audience is formed that will constantly hear about you. Some may seek legal assistance out of habit, and if the clients cooperate successfully, it is necessary to request a review on their page. Thus, all the friends of this person will know about you.

Also, social networks today are a powerful advertising tool. Super thin settings in the selection of the audience will help advertise with high probability to those users who may find your services useful. Not a single billboard or advertisement in magazines or other periodicals gives such an opportunity.

Each page generates interesting professional content. Also on these pages, there are company contacts and you can contact them at any time.

SMM is a very important channel, every law firm should understand this. Developing your page on social networks is as necessary as creating a site.

PR – publications that will attract customers

Content is the foundation of the entire Internet. If you publish useful thematic content in the media, the result will be forthcoming. This view is quite expensive and aimed at a large coverage of users.

It is not worth setting a goal to attract customers directly from this channel, but you can count on focusing on a smooth increase in brand recognition. PR publications must be done regularly so that the expertise of your company is always in the public eye.

PR publications are an important development direction for the company. This type of promotion must be used when there is already a customer base and there is something to finance this campaign with. PR will always come to the rescue in solving the problem of increasing brand awareness, increasing the level of expertise of a law firm.

SERM – Online Reputation Management

Actively promoting a legal website on the Internet and eventually getting the first reviews from clients, do not forget to monitor the resources where such reviews may appear. One negative review can seriously damage the company’s online reputation.

To independently monitor your reputation on the network, you need to collect as many sources as possible, where they can appear or have already appeared. Try to work out negative reviews. Dissatisfied customers can be phoned again to offer a better service or defend their point of view regarding a negative situation. It is very important not to miss this moment in the integrated development of the company.

Conclusions

Developing a law firm website is vital. With a competent approach to the issue of integrated Internet marketing, a site can become a serious source, and with a thorough study of all areas, it can become the main channel for attracting customers.

SEO promotion of a legal site begins with a deep analysis of a niche. You need to study the strengths and weaknesses of competitors, meticulously research their link profile, develop a link strategy and add innovations that will be unique to your site.

In addition to SEO, there are alternative sources for developing an online business, such as SMM and PR. Continuous work in these areas will bring excellent results shortly in the influx of new customers and brand recognition in the network.

ByDavid Adamson

Healthcare SEO Tips to expand the business of Doctors & Physicians

A health care organization needs to have a successful website to win patients. For this, your website must have an online presence and your patients can easily find it.

Health practitioners need to rank their websites to get potential patients for scheduling the appointment. Whether you are a big organization, a small brand or wish to set up a health care business, you have to market it to attract customers 

Description: Healthcare SEO Tips to expand the business of Doctors.jpg

If you want your medical website to be on top of SERPs, you need to follow some basic SEO tips to increase your website search rankings. 

1. Design Your Medical Website:

Your efforts to start your business start with designing a solid website. Designing and updating your medical website regularly is of utmost importance. Ensure that you have a Contact Us; about us page and your website must contain all the information like your name, address and phone number along with the best reviews you have received for your outstanding services.

 Your website showcases the vision of your practice. Make it well structured and optimized to fetch more revenue and patents. You can hire a professional designer to help you in improving the performance of your site, user-friendly patient experience and boost your income.

 Website security, speed, and mobile-friendliness are important ranking factors to take care of. Make it clear, simple and navigation friendly. Showcase only the relevant information. More than 70% of users look for information from their mobile devices. Make it mobile-friendly for users.

2. Get Positive Reviews:

For ranking on Google, reviews/testimonials are important things to have on your website. Show the direct reviews given by people and the reviews given b third-party vendors like Facebook, LinkedIn, Pinterest, etc. They are a string parameter to rank your site.

 You can generate reviews by listing on your sites on various platforms. Use a review generation application to carry out the process through email or messages.

 According to a survey, a large number of patients look for online reviews before booking their appointments for new physicians. The honest reviews create a first impression on your new patients. Observe your reviews and improve effective evaluation from your patients.

3. Create Social Media Profiles:

Create social media profiles on several platforms if you wish to stay in a competitive edge. Because the social media pages help you build authority and increase your website organic traffic. It is a better chance to rank your websites. Keep publishing the best content and regularly share it on different social media platforms. It will allow you to take your business to relevant and prospective customers.

It is one of the fastest ways to reach your audience. Share it with the right public. When your business goes viral, it will get more engagement and awareness from the market.

4. Submit Your Website To Google My Business:

Get your clinic website listed on Google My Business. For this, you need to create, claim, verify and update. To strengthen your health care campaigns, it is the best strategy to rank your website. It is a free tool available for carrying out your business on Google.

 To boost your SEO and ensure you are a genuine organization:

 1. Include the most searched keywords according to your business.

2. Eliminate any duplicate information.

3. Add your name, contact number, address and other contact information on your website.

4. Showcase your services and hours of operation

5. List your services under different categories

6. Add videos, images of your clinic.

7. Add reviews and testimonials of your website.

5. Improve Content Quality:

If you are getting ranked through on-page SEO or off-page SEO, the content plays the main role in both the strategies. After your website attractive design, your content plays a vital role to attract the crawlers on the search engine results page. Google keeps the most updated and fresh sites on search rankings who constantly keep updating their website content. If you don’t update regularly, your website is considered outdated according to the ever-changing market standards. To create the right content, look for your prospective audience, type of information they need, and the most keywords.

Make the content simple and easy to read.

6. On-Page SEO Techniques:

On-page SEO refers to the techniques that are taken directly from your site for its ranking on the search engine. It refers to the code, images, headlines, and videos that make your website ready for search engines. Mobile responsiveness and page loading speed on your site depend on these factors.

  1. Title Tags: It specifies the title of the web page which is crucial for SEO and sharing and is clickable. The title should be a unique, attention seeker, of specifying the length, with targeted keywords, and should briefly describe the page’s main content.
  2. Description Tags: It contains the short description and is below the title tag. This should not be more than 150 characters. It is used to influence people to visit your site.
  3. Site speed: It is a significant algorithm for Google, to know the loading speed of your site. Your site speed shows how quickly users can interact with your website and access the information.
  4. Mobile responsiveness: In today’s market trends, it is significant to make your website mobile-friendly because this device is readily available to users and accessing information through it is easy for them.
  5. Keyword Meta Tags: Use the most searched keywords for better rankings. Though they are not visible to visitors, they can be seen only by search engines. The keywords and using them in the right density determines your ranking factors.
  6. Header Tags: The header tags are used to inform engines what your website is about. Use keywords in headers. Make them consistent and eye-catching.
  7. Anchor links: They are clickable text. Your anchor link should be in context to the page you are linking.
  8. Alt tags: It is an attribute for image tags, which is an alternative text for Search engines.
  9. Sitemaps: An XML sitemap allows a search engine to crawl the listed URLs. It is significant for good SEO practices.
  10. Footer: Optimize the footer menu including copyright information of your site.

 7. Off-Page SEO Techniques:

 The optimization strategies that take off your website is called off-page optimization.

 Backlinks: Linking your website to any other health care website is the factor for off-page SEO techniques. They are called external links. These backlinks should be relevant to your business. They will give credibility and authority to our site. They help in the indexing of the website page. To get the backlinks, improve your website structure and make the content valuable. 

 You can get backlinks through:

  1. Writing Blogs and Articles: Writing blogs and articles are healthy strategies to promote your website. They will also clear about your website and you can use your website link for promotion.
  2. Reputation Management: A user considers your website trustworthy after reading the reviews. Respond to all the reviews and ask for their inconvenience if faced with any. Keep your patient’s identity uncovered. 
  3. Press releases: It is a great source to know the healthcare publications and reputed authors about the launch or your new product or services.
  4. Search Engine Submission: Submit the website to popular search engines like Google, Bing, and Yahoo.

 8. Technical SEO:

 It is the process of optimizing your website for indexing and crawling. Your website page speed and load speed are the most crucial ranking factors. You can hire a web developer for website optimization and keeping track of your website’s speed. For the technical set, your site should be mobile-friendly.

To quickly load your website, use the hosting and preferred domain, use Secure Sockets Layer, and avoid duplicate content as it will confuse the readers. Get your website registered with Webmaster Tools and Google Search Console.

They are a free tool to submit your website for indexing. With these tools, you can view backlink of your site, trace spam links and test mobile-friendliness of your site

 9. Install Google Analytics:

 Installing Google Analytics will allow you to view the number of visitors on your site, your source of visitors, the most popular pages on search rankings, stats and the pages where users leave the site.

It helps you to deeply analyze your site. The use of Google Analytics will help you to structure your business. You can access reports of your website and save your efforts and time. It understands the events like external links click, downloads, and internal linking.

You can track the total number of pages viewed, unique page views, average time on a page or website, bounce rate and visitors who exit the page. Google Analytics answers your queries like how to improve the website’s speed, which piece of content is most liked by the visitors, which websites send the most traffic to your site. This tool is free to use, can be easily set up, customizable documents, allow easy integration of Webmaster tools and allow dynamic integration with AdWords.

Author Bio: The tips above are written by Alankrita Singh, a content writer, she is a well-experienced writer who has written content on various niches such as, SEO content, SMO content, business tips, lifestyle content, and also provides Assignment Help to students.

ByDavid Adamson

Benefits of Hiring Social Media Marketing Company

Hiring a social media marketing company for your business can help you a lot if you have not much knowledge of technology. It can help you to focus on your core business work. 

However, you know the benefits of social media marketing nowadays. 

Because of your mass audience, is belongs to social media instead of television. So you need to spread your brand awareness on every social media platform.

For that particular purpose, you need to hire an experienced social media marketing company that can expand your brand reach to every platform. And if you can not able to figure out why you should hire a social media marketing agency so I am going to share some benefits of hiring an agency:

Get engaged customers to your brand: 

Social media agency can bring you, engaged and ideal customer, those are really interested in your products. Because social media agency will generate your business accounts at every social media platform and handle them smartly. Their experience team would create social media content regarding your business and make your brand popular social media sites. They will help you to build your internet presence.

Promote your business on the internet: 

Have you try to promote your business but did not get success. In this modern world, your business needs an internet presence. A social media company is able to fix your attention on the internet with the proper consistency. consistent brand promotion on social media can help you to generate more revenue with fewer efforts. Because traditional methods are not good enough now. 

So a social media marketing company can reduce your workload and give you better results.

Use your time for other activities: 

You built a business and now you need your business’ social media attention it means you were doing other works before the social media boom. But if you want to learn now that how social media marketing works that will be completely a waste of time. You can focus on other works.

Still, you want to learn then that would be your choice. Hiring a company can help you to save your time. Because it takes lots of time energy and effort to make a proper strategy and execute that in a proper way. 

Handle the competition: 

Social media agencies are fully skilled and able to handle the pressure and competition. Because of Daily changes on digital media, you cannot manage yourself according to technology. But an agency understands all changes in digital media so that they can help your business to stay updated. And also they can handle the market competition with their highly skilled team. 

Able to achieve goals: 

Because of their complete marketing research and the skilled team, they are able to achieve your given goals in less time. Social media is super fast people make transactions so fast they just watch an ad on their social media platforms and if they feel that is appropriate for them they would not take much time to buy that.

 It is a simple and easy process. And if sometimes people will not interested in your products your consistence targeting helps you to make them your ideal customer.

Final words:

So these are some points that why you should hire a social media marketing agency for your business. But still, I would recommend that learning yourself can help you a lot for your business. But the presence of social media in every business is must needed.

Our promotion:

By the way, our digital marketing company also provides this type of service at an affordable price. Our company has 7 years of experience in this particular field.

And we have been worked for many companies with having different business models.

ByDavid Adamson

Digital Marketing in 2020 – Everything You Need To Know

In this blog, you would get to know about the digital marketing trend in 2020.

Besides, some expected digital marketing trends are mentioned in this blog that guides you to take your business to the next level.

These trends you can’t ignore if want to rock your business in the year 2020. Read it & set a clear goal to work on expected trends and thrive your online business in 2020.

Gone those days when people used to visit brick-stone stores because of the outstanding online marketing trends.

The future of digital marketing seems very bright in 2020. Digital marketers are making themselves prepare to jump into the race of online marketing while using the user’s experience at this time., And competing with each other to provide better and satisfying customer experience.

There is no doubt that the future of digital marketing is brighter because of high online trends. Ample of opportunities in digital marketing in 2020 is going to open for the customers as well as for digital marketers. Digital marketing company would also play an effective role in it.

Although the constant changes in technology are really challenging for digital marketers. Matching those changes requires your constant hard work and dedication.

There are so many expected 2020 trends in digital marketing. That means lots of technological and other changes would happen. So, be prepare yourself for those changes and ready to work on that.

Let’s include all those factors or trends to your websites that would provide a good user experience. Now let’s have look at those expected trends which are expecting to enhance digital marketing to the next level.

There are some expected digital marketing trends are mentioned that you can’t ignore if want to succeed in your online business in 2020.

Expected Digital Marketing Trends in 2020

Conversational Marketing

Conversational marketing is surely going to be one of the highlighted trends in 2020.

It is a real-time conversational. People love to discuss directly the products/services they are going to avail of. In conversational marketing, people can directly chat or ask the query to the digital marketer via messages.

It is a fast and effective way of communication and feels like you are talking face-to-face. In 2020, it is surely going to evolve because no one likes to fill the form, wait for the response and other procedures. They directly contact through conversational marketing.

Consumer Privacy

The consumer privacy policy is evolving because users are smart and they online visit the websites which are secure. So, those websites which would be secure, get the high ranking in SERP.

And, people trust high-rank websites the most. Privacy regulation such as GDPR and others are giving much attention to improving the data privacy.

They are increasing fines that means focus would be more on consumer privacy in 2020. It is another trend of digital marketing in 2020 that would be highlighted.

Social Media Marketing

Social media is the heart of digital marketers. This is the place where they get a number of potential customers for their businesses.

Today it is high on “digital marketing trend” but this journey is not going to stop. It would be enhanced in 2020. It is expected that social media marketing would have the utmost importance in the upcoming year.

So, you can relook at your social media marketing strategies and make some effective changes for the upcoming year to grow your business. So, make effective strategies for every social media platform such as Facebook, Twitter, Instagram, and others.

If you want a better result, then plan your strategies according to the type of audience on every platform.

Interactive & Informative Content

Content is the king and it is the factor that is very crucial for the online websites today and forever. High quality, fresh, well-written, up-to-date and relevant content is always gotten preference from the search engines.

And, help a website to be ranked on the top position in the search engine result page.

In addition to this, what is going to change in regards to the content in the year 2020 is only your content should be interactive. Your content should be informative and interactive so that the user finds it engaging.

If you are planning to rock your business in 2020, then update your content. And make it that great that it enlivens customer interest in your products/services.

Virtual and Augmented Reality

Virtual and Augmented reality are advanced technologies in the field of digital marketing. These technologies are ideal for enlivening the customers’ experience.

Although, virtual reality technology is high in trend in recent years. But it is expected that in the year 2020, augmented technology is going to surpass it. Big companies have shown that augmented reality is going to be in trend for digital marketing purposes.

Progressive Web Apps

From fun to work to communicate with various purposes, people do all in their smartphones. Every year, mobile searches doubling. So, it is a very important factor for the year 2020 as well. So, develop your website and make the necessary changes on your website to make it mobile-friendly.

The progressive web app is an advanced and effective format that is ideal to create websites. The functionality of these websites created by this format meets the requirements of mobile apps.

This technique enables to work user in offline mode. It is good from the point of view of developers as well because they don’t need to waste their time to create mobile versions of websites.

It is a high chance this technique would be used more in the year 2020. So, shift your focus on this format and rock your website on high rank in SERP and grow your business.

Artificial Intelligence

Artificial intelligence or AL will undoubtedly be the heart and soul of every business and industry this year. Giant brands like Uber and Microsoft is already using this technology effectively.

Al accurately analyzes online surfers, consumers’ data, demographics, behavior and search patterns to help businesses give insights and understand how their customers find their goods and services.

This year AI will be implemented in ecommerce transactions, email marketing, and personalization, content creation, communication, and product recommendations. It will not only help businesses to cut staff costs but will also help them to grow by manifold.

Customer Experience

Undoubtedly, this year will be the year of customers, consumers, and buyers.

No brands will no longer focus on convincing their target audience to purchase their products or avail their services in their marketing campaigns but to provide their consumers awesome customer experience that will effectively propel them to come back to buy more products from them and thus become their loyal customers. CX is already the most uttered buzz word in the business world.

Visualization

Visuals will rule the digital marketing world for a long period of time. In this date and era, people prefer visuals more when compared to the plain old text. The famous examples are Instagram & Pinterest.

Now, big giant companies are also heavily investing in Visuals such as Google, Yahoo, and Bing. Also, research shows that visuals are easier to remember when compared to written content.

Thus, this year will witness many businesses adding images, infographics, videos and data to their text in order to make it more attractive, interactive and hence easy to absorb by the audiences.

Chatbots

Chatbots will continue to be an essential part of digital marketing. This AI-based technology is already a huge hit with online surfers as now businesses can interact, chat with their consumers 24/7 thus answering their queries and solving their issues.

Also, a recent study showed that many consumers prefer interacting with responsive chatbots that are available 24/7. As they not only answer you promptly but recall your purchasing history accurately and never lose their patience.

This year, many organizations will incorporate this technology into their sites to offer top-notch customer service.

Personalization

Businesses need to personalize their services, products, and emails if they want to stand out from their competitors.

Some of the big examples of personalization are giant brands like Amazon and Netflix.

By personalizing your goods, you will not only increase your sales but will also create a loyal customer base for your company.

Video Marketing

This trend is not going to slow down or go anywhere at least for the next 10 to 15 years. Now online surfers and consumers respond more to videos than text or picture.

Also, recent studies have shown video marketing has improved their conversion rates as consumers feel more confident to purchase products and services online when they have seen a video demonstration of the same.

Also, the shareability rate of videos is high and people by seeing the video make up their mind whether to purchase that product online or not. If you want to increase your sales this year, then it is highly suggested to indulge in video marketing.

The digital marketing companies that you hire for SEO services also provide video production services in their package.

Influencer Marketing

Last year, through influencer marketing, many brands were successful in creating their buzz, enhance their visibility and churn a huge amount of money.

Big brands hire YouTube & Instagram celebrities to market their products on the said channels so that their followers purchase their products as followers trust the opinion of their favorite personalities more than brands. 

There are many examples and case studies that show how brands had skyrocket sales just by bringing famous bloggers, personalities and social media celebrities on board.

Conclusion: –

Digital marketing is a rapidly growing industry that needs to continue hard work to maintain a constant high-end online presence. Above-suggested are expected trends in 2020 of digital marketing.

Hope you would like this read and work on all these trends to take your business to the heights in 2020. In addition, there are several other trends on which you have to work hard for growing your business in 2020.

Author Bio:-

Amar Prem is an experienced digital marketing executive who tries to stay up to date with the current algorithm change to get higher visibility. Currently, he is working with FirstRankSeoServices.com to provide all categories of SEO Services USA. For completing all types of data, you can feel free to contact her all the time.

ByDavid Adamson

Combo of Email and SMS for Halloween. Making Money on Emotions

Halloween is a great reason to keep oneself in line and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible provided by top digital marketing company. For example, the union of SMS and email newsletters work great for any budget.

SMS will allow you to briefly and quickly inform Central Asia of a favorable offer. And in emails, you can add more details, colorful illustrations, and play on the emotions of a potential client.

In this article, we have collected for you the most exciting ideas and examples of how to make money on Halloween using email and SMS newsletters.

Halloween marketing newsletter to boost sales

Halloween is a favorite holiday for many people. Many attend parties dedicated to this day. And for them, you need to create an appropriate image. Halloween preparation time is a gold mine for cosmetics, clothing, and accessories stores. Also, candy shops can benefit from the holiday, because it is impossible to organize a festive table without them.

Advertise related products in the email newsletter

If you have taken care of creating a unique collection for Halloween in advance, now it is essential to quickly and efficiently notify customers about the availability of thematic products. The email newsletter will help you with this, and you can show the recipient their photos right away. The newsletter can be built according to the formula – more product demonstration and less unnecessary information.

H&M Halloween Collection. The newsletter is illustrated with examples of specific products. The prices are indicated, thanks to which the client will be able to understand how much the Halloween look will cost immediately.

A collection, which can help you with a full-fledged image from the Yoox store. The goods in the letter are grouped, which will make it easier for customers to choose from.

A specially created for Halloween collection of sweets from the famous British producer Hotel Chocolat UK. Chocolates in the form of skulls, pumpkins, bats, and ghosts are in high demand on the eve of the “scary” holiday. The mailing list is designed in thematic black-and-orange colors, and a maximum of product photos is presented.

Customize your Halloween product line

Far from everyone has the opportunity to create a separate collection for this holiday. But this holiday can still be profitable if you find the right approach.

Create a thematic selection of what is already in the assortment, and give it all to the user in a beautiful wrapper of the Halloween email newsletter.

The CONSUL Swiss watch store decided to increase profits during Halloween and sent the target audience a selection of watches in colors corresponding to the atmosphere of this holiday (black, orange, red). Please note how succinctly the letter is made. At the very beginning – an enticing picture with a pumpkin. Next, there are photos of watches, grouped by color, and prices. Nothing extra.

Estee Lauder decided to send customers a selection of cosmetics in dark and unusual colors since it is in demand for parties. An additional promotional code when buying for a certain amount motivates customers to complete a more substantial order.

Lancome decided to sell more ordinary red lipsticks during the exploitation of the holiday. A vast number of users will acquire it, as it is suitable not only for celebrating Halloween, but also will be useful in everyday life, saying the following: “Happy Halloween! Celebrate the worst day of the year with our iconic Matte Shaker liquid lipstick. ”

Discounts on all Halloween products

Many companies go in an even more straightforward way. They do not think about the conformity of goods to the holiday theme but make discounts on the entire assortment. Nevertheless, it works.

A 13% discount on everything from a skateboard, snowboard, and clothing store for these sports. The only thing that can connect this promotion with Halloween is the number 13. However, the discounts have never been ineffective, so the company will make a profit by using the festive mood of customers for its benefit.

Email Halloween Event Invitations

Entertainment establishments can make good money at parties and other themed events. And some companies organize free events to increase customer loyalty.

To attract more people, combine two communication channels: send an SMS in advance with an invitation to the institution, and after it – an email reminder in a festive design with details. In the email, place as many details as possible about the event or the contact phone number so that the person can call.

Do not forget about atmospheric design.

Halloween image emails and SMS

This holiday is another reason to make your brand more accessible and loved among the target audience. Halloween is a great excuse to increase company recognizability. But at least, you need to think through an exciting newsletter, contest, or giveaway.

Contests, pranks, giveaways, interactive email campaigns

They are great helpers in business promotion. Halloween is another reason to hold a contest, joke, or giveaway. Notify users of it using a colorful email with a detailed description of the action and a resounding appeal to action.

Interactions always work well, as they act on the “inner child” that is in each of us.

Halloween atmosphere in the design and text of the email newsletter

To convey the festive mood you need:

  • Design made in thematic shades: black with orange;
  • The presence in the design of the letter of Halloween symbols: pumpkins, bats, etc. .;
  • Words that create a “frightening” atmosphere;
  • “Scary” numbers;
  • Halloween slogans.

Black and orange color scheme

Be concise and carefully combine these shades. The central part of the background on which the text will be located is better to make black so that white letters are well-read on it. Choose orange so that it does not hurt your eyes. You can use several of its shades, but no more than 3.

Halloween symbols in the design

Add bats, spiders, pumpkins, ghosts to your letter design – anything that will be associated with the “creepy” atmosphere of this fall holiday.

“Scary” and at the same time, cute design: a charming cat with vampire’s teeth, bats, and funny ghosts – what else is needed to convey the “eerie” and at the same time, joyful Halloween atmosphere.

Words that convey the atmosphere of a “scary” holiday

Use in the headline and body of the letter all the epithets associated with Halloween: “scary,” “terrible,” “awful,” “devilish,” “hellish.” You can come up with something of your own, as these words are already quite hackneyed.

“Scary” numbers

To convey the atmosphere, use symbolic names. Usually, spooky associations cause sixes, and 13. For example, 66% for Halloween, especially. 

Bright Halloween headlines

In America and Western Europe, where the holiday comes from, children go home in costumes this evening and ask for sweets with the question “Trick or treat?” Variations of this question can be used in the mailing list. This will help to convey a festive Halloween atmosphere and “beg sweets” from the target audience.

M.A.C. conveys the Halloween mood with the heading “Beauty or Life,” and also offers a selection of products for holiday makeup. All this on a “creepy” black background with orange accents.

The rules of multi-channel marketing in email and SMS mailing

Combining email with SMS is very profitable since you can combine the advantages of these two channels in one campaign.

Email allows you to transfer more information to the user and immediately force him to perform the target action (for example, go from the letter to the website of the online store and quickly place an order). Still, the person checks the mail only several times a day. SMS, most likely, will be read in the first 3 minutes from the moment of receipt.

Therefore, in the end, we decided to give you some tips on the proper combination of SMS and email newsletters to rationally use the advertising budget and get the maximum benefit from the campaign:

First, send an email, then SMS. For example, notify the target audience of the Halloween event in advance (for example, two weeks before the holiday). In this letter, give all possible details. And send SMS on the eve to remind the person of the time and place.

If you want to save on mailing, send SMS only to those from whom the response to the email was not received.

You can add a newsletter to this Viber chain. This will help reduce the cost of the campaign. You can save by replacing ppc ads with messages in Viber. First, warm the audience with a message in the messenger that you will soon launch a holiday sale for Halloween. Then, send a bright message to an e-mail with all the details. To users who have not made a purchase, send SMS with a notification that there are still discounts, but the promotion is ending soon.

Combine short and concise SMS with detailed, colorful emails to make Halloween not only fun but also beneficial for your business!

About the author

Melisa Marzett is the yoga practitioner and the author of articles at resumeperk.com who continually works to improve her knowledge and skills in all areas and aspects of life. Also, she is a fan of classic authors finding inspiration in world masterpieces. Besides spiritual development, she is into physical growth doing morning exercises, meditation, and yoga since recently.

ByDavid Adamson

How To Do SEO for Cryptocurrency Project?

Cryptocurrency: What is the idea behind these digital money systems?

In 2008, a person or group of people published the Bitcoin whitepaper under the pseudonym Satoshi Nakamoto and thus paved the way for cryptocurrency. To this day, no one knows who is behind this pseudonym and therefore behind the idea of this revolutionary digital payment method.

For many people, cryptocurrencies remains an equally obscure concept even though, almost a decade after the emergence of Bitcoin, there are more than 2,000 suppliers offering these digital payment systems, as shown by the impressive list on the CoinMarketCap online portal.

What is a cryptocurrency?

A cryptocurrency (also called crypto device or crypto-active) is a digital payment method generally based on blockchain technology and cryptographic procedures such as hash functions and digital signatures. Unlike traditional currencies, cryptomones do not have coins or notes, all payment units being exclusively digital.

These usually asymmetrically encrypted currency units are generated collectively by the entire system and in most cases, a fixed unit ceiling is defined upon launch of the cryptocurrency. The term “mining” has emerged to describe the process of issuing these units, which explains why we sometimes hear about “cryptomone mining”.

SEO for Crypto

Whatever your activity related to cryptocurrency: broker, trading site, sales site or portfolio this blockchain digital marketing company will help you get more organic traffic. Since the ban on paid advertising for cryptoc, qualified SEO traffic (from referencing) is now the main driver of growth, sales and customer acquisition for any site related to cryptocurrency.

This is how advertising agencies in dubai or digital marketing agency dubai takes the initiative to find how to do SEO for cryptocurrency project.

What is Crypto SEO?

The cryptocurrency industry has made significant changes in the business world. Many traditional business strategies, marketing campaigns, and financial structures have been made obsolete or obsolete by new cryptographic technologies.

Overall, the cryptocurrency market is growing exponentially. This represents a huge capitalization opportunity and a new way of doing business around the world.

SEO for Cryptocurrency is the combination of both worlds: the cryptocurrency sector (broker, exchanges, vendors or portfolios or any activity related to digital currency) and the SEO digital marketing strategy (Search Engine Optimization).

SEO for cryptocurrency companies or websites will bring more sustainable results in the medium and long term by focusing on organic traffic – the most qualified and converted traffic for your business and the behavior of your customers online.

Why is Crypto SEO necessary?

As you may already know, the biggest players in the digital industry have banned all advertising related to crypto-currencies and ICOs. It is extremely difficult for companies to make themselves known in a conventional way or with more traditional digital marketing techniques.

Since January 2018, Facebook has banned all advertising for cryptocurrency and ICOs because, according to them, they are “frequently associated with deceptive or intentional male practices”.

Then, in March, Google also announced a ban on paid advertising for crypto moneys that came into effect in June on all its platforms (YouTube, etc.). In addition, Snapchat, Twitter and MailChimp also followed the same approach. Finally, Reddit had banned crypto-currency ads since 2016.

This means that, currently, if you are interested in advertising a crypto-currency start (ICO) or a new website related to crypto, your options are reduced…

That’s why we have developed a service dedicated to the crypto industry! Crypto SEO will allow you to make your website appear higher on search results pages and thus gain more online visibility and therefore more traffic and customers! Crypto SEO is the best solution to counter the negative effects of the ban on paid advertising on the main digital platforms.

How Can We Generate More Sales With Crypto SEO?

SEO for cryptocurrency

We follow a well-defined process to help you increase your organic traffic, sales and return on investment (ROI) objectives for your cryptocurrency-related website:

Crypto Keyword Search

The necessary first step in any successful Crypto SEO strategy is to understand the keywords used by your target audience when they search for your online services.

Structure of a Cryptocurrency-Site

This is the way the pages of your cryptocurrency site are organized and structured. This is an important SEO factor because the crypto-currency site tends to have much more technical information than a “normal” website which can be scary for crypto beginners.

Content Optimization

We analyze and adapt your content to attract customers and search engines. The content of your crypto site must represent relevant keywords related to what you are selling.

Crypto Netlinking

This is the most effective way to get authority and positions for your cryptocurrency site. We will create your link profile within your industry to increase the popularity of your site and get better positions to get more traffic and sales.

About The Author

Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development. Some of his current ventures include Progos Tech (an Woocommerce mix and match), Elabelz.com , Titan Tech and Smart Marketing . 

ByDavid Adamson

How Do You Approach Social Media As B2C Marketers?

Marketing tactics can broadly deviate into two categories by the top-notched digital marketing company. B2B and B2C, these two categories can easily help the marketers to know the concept, where B2C is abbreviated as business to customer.


It focuses directly on customers like Amazon, Flipkart, etc. And B2B is abbreviated as business to business. It focuses the client on the Client.

These two streams have their way to approach in means of social media. The concept behind the B2B is very simple, just know to handle the client based on their profile but it requires a strategy to acquire the goal to generate lead by the client. Thus social media is one of the approaches to get projects from the client to work.

The concept behind the b2C is to act upon the customer’s behavior. There are many tools to know the customer’s behavior to engage them with the product or services. You can use tools like Google analytics. It helps to analyze customer behavior and can easily track the strategy to be accomplishing the business by enhancing.

Considering social media, it is important to know the mechanism of each platform because each platform has its dependency to reach the customers. Thus below I have given some tips to work on social media for the B2C marketers.

1.  Plan Properly

Executing a system without planning will lead the system to fail. Thus every profession must design a plan for executing its goal to achieve. Social media is big to cover the action. Creating content with an attaching image can reach many customers but only if it matches the customer’s requirement. You must know the time to work on features such as posting ads on social media. Try to use the sources of search engines and social media platforms completely. Such as Twitter, Facebook, Youtube, and Instagram.

2. Buyer Persona

Knowing the customer’s need is important for every profession. To fulfill their needs is the work for every business professional. Thus marketers must analyze the buyer persona of their customers. It is based following on factors such as gender, age, location, and industry. Each factor is important to calculate the business size and scope. Through Facebook insights, it’s easy to target the audience by selecting the above factors. Track the movement of your customers by creating the event. The event can track by using Google Analytics. This tool is much useful for understanding the strategy of our goal to know whether it is working or not.

3. Monitor Competitors

Analyzing the strategy of your competitors helps to gain more experience with the customer. It gives a route to work more for reaching the goal than the competitors. There are many tools are there to track the competitor’s marketing strategy. As social media just noted down their followers, customers, interaction with the customer, their post and content. These points will help the marketers to know the tactics that have been used by the competitors. Tools such as Netbase, Keyhole, Phlanx, Quantcast, etc will be more useful for the analysis of competitors.

4. Optimize the CTA

A Call to action is a process to handle the customers to bring out the goals that created for the business. There are many factors can be considered in terms of the call to action. In the means of social media, it is important to create some unique features on your profile to alert the awareness for the customers.  It may depend upon the visual effects, timer and many. Factors must be designed based on the complete analysis.

Content plays a major role in every marketing field. Thus in means of a call to action, content must act as a live communicator. Even a button of the post is important to create an action. You can easily draw the CTA through social media such as through Facebook, Instagram, where facebook has a feature of promoting the ads and too many properties to handle the advertisement and products.

5. Pay for the Post

Reaching the destination without gaining energy is impossible, thus the same principle is used in social media. To reach your potential customer you need to pay for it. Each ad has its price based on the social media app. For example, to promote the ads on Facebook it cost a minimum of $1. Thus every platform has its value to push the limit to reach your goal. An organic way to reach customers takes time and difficult to reach. Thus paying for the post based on click per cost can benefit us in profits.

6. Groups and Communities

Knowing the trending content around the world can help to update our knowledge and also useful for marketers. Twitter is an app to post or twit the opinion we need to post for someone or any industries, Thus you may know that we can post he advertise or awareness on twitter by creating hashtags. Joining communities helps to build a relation between the customers and can easily obtain the customer’s mind. Thus each step of conversation must important for generating the lead. You can easily share your products and services using the groups of social media. It creates a huge impact on your business. This method can help to reach more customers.

7. Audit it

 After utilizing your strategy on the business to promote via social media, it is necessary to audit your journey of the business using a term called audit. There are many tools available in the market such as Google Analytics, Facebook pixel, etc make use of this tool to enhance your business.

Conclusion

Social media is an important key to maintain your business in a profit margin. Thus you must keep updated with the features of social media platforms. To handle with ease, make use of tools like Buffer, Hootsuite, etc to schedule the post. Business is a tactic to handle with more care. Each step must be taken with more conscious to not cross the breakpoint. Hence the above points might be helpful for B2C marketers for using via social media.

Author Bio:

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.

ByDavid Adamson

5 Best PPC Tips For Small Businesses

Pay per click (PPC) advertising has been a major digital marketing aspect. It has gained a great significance in the industry in past few years. Businesses are creating and implementing several campaigns to get quick ROI and higher conversions. Even small businesses from local cities are collaborating with PPC Management Company in Delhi, Pune, Bangalore, etc.

Among all other digital marketing solutions, PPC offers quicker results to a business with long-term benefits. In order to utilize this asset, you need to plan a strategy for it. You need to establish some goals and create a campaign that include everything.

So, here are the top tips to create a campaign, setup your strategies and convert your small business into a recognizable brand:

  • Begin with Keyword Planning

Any digital marketing strategy is incomplete if it doesn’t have any plan for targeting the right keywords. You will be creating online ads to run your PPC campaign. So you need to focus on phrases that can help your ads to show up, when users enter them on Google or any other search engine.

Choosing the right keyword will require to analyze your competitors and modifying the keywords already present on your website. Moreover, you can also check the total number of search on every keyword through Adwords.

In addition, targeting long-tail keywords will definitely help you to bring better results. They are basically long phrases that can help your ad to show up when users enter keywords. They might be less competitive but very effective for your PPC campaigns.

  • Setting Up Objectives

Now that you are settled with keyword planning and optimization, you need to set the targets, basically objectives. For instance, if you are managing a small business, you might be having following goals to achieve through PPC:

  1. Gaining new audiences
  2. Increasing brand engagement
  3. Boosting sales of your products
  4. Generating more leads


Likewise, you also need to clear your vision towards what exactly you are expecting from your PPC campaigns. On that basis, further steps will be taken and your ads will be created. Stick to your business goals and make sure to follow the right path.

  • Create Conversion-oriented Ad Copies

Developing ad copies require several aspects, and each one should be focused on your objectives. Basically, these ads perform on the basis of content. You will write the text on the ads along with an engaging image, and then add some description to it.

The format of ads is usually different for every format. If you are posting on Google, you will get a different layout to add your ad copies, while it is something else for social media ads.

In this step, you need to focus on conversion-oriented ads. That means creating ads that can drive leads. To do this, you can address the subjective of your ad in the title. For example, Hurry up! Few Hours Left, 50% Sale, Just for today, etc.

In this case, users show their interest more frequently as they will find opportunities to buy their favourite brand in an offer. Now, you need to concentrate on certain details like:

  1. Keyword Placement
  2. Image size (if posting on social media)
  3. Character limits in texts
  4. Unique selling propositions (USPs)
  5. Call-to-action (CTA) texts


Using these aspects, you can create highly relevant ad copies for your campaign.

  • Measure Everything

Starting from creation of the ads to their implementation, you won’t require tools to measure your ad performance. But once you post them, you need to measure everything, from clicks to conversions.

Monitoring you ad campaigns will help to discover more opportunities of improvisation. Most probably, you will know which keywords are performing well, and which ones need to be customized. Adwords provide a great interface to monitor your campaigns effectively. Utilize it and keep your head steady.

PPC advertising is undoubtedly a powerful business asset when it comes to driving leads and better conversion. If you monitor your competitors, you can analyze that they are performing well using these tips with the help of PPC service provider. However, this essential guide is definitely help you to boost your small business and transform it into a tough competitor in the industry.

ByDavid Adamson

Digital Trends Small and Medium Size Business Need to Focus on 2020

The world at present is booming with digitalisation. The rate at which digital advancements are taking place is higher than ever before. Every individual is involving more and more into digital technologies like VR headsets, smart watches, smart speakers and never to forget smartphones. The life of an average individual is crowded with master works of this digital era. Since the focus of humans is shifting more towards digital technology it becomes necessary than ever for all business owners to give a prime importance to this shift of indulgence and the necessity is multi fold for SMBs.

Are you looking for digital marketing services provider company?

Since it’s a new practice it’s tough for business owners to ascertain the behaviour of people in digital environment. However, many service providers are building or have already built systems to track the user behaviour. This behaviour data when combined with machine learning can help provide a seamless experience to customers. Machine learning systems accrue high costs but SMBs can substitute it by a diligent data scientist who can help overcome bottlenecks in conversion rates.

Smartphones are certainly protagonist of digitalization hence should never be overlooked. SMBs should give special inclination towards the mobile experience for their customers. Websites should be mobile friendly helping users seamlessly navigate through it. More than 70% of total internet today comes from mobile devices hence SMBs would never want to lose the business coming from mobile devices. Mobile apps are a clever way of growing business as they not only help in providing a more personalised experience to customers but also help in digital marketing side of things especially SEO as apps get indexed easily and rank better.

As a decision maker it’s tough for SMB owners to decide what KPI to use to measure the profitability of investment. Vanity metrics like traffic, post shares, post likes, page views, etc don’t essentially reflect the growth of business. Hence decision makers should move beyond these metrics and focus on what return on investment is being achieved on your spent money. Another bottleneck is deciding the focus between online and offline marketing. Digitalization is growing but this doesn’t mean one should completely disregard the offline aspects of marketing. Instead measure should be taken to maintain a healthy balance between offline and online marketing thus giving users a smooth omni-channel experience.

As a traditional business owner it’s tough staying informed of all digital inventions but following few trusted digital trends can certainly help in growing your business. Read the below infographic from  Maiden Stride to know more about the digital trends-

DIGITAL TRENDS SMBs NEED TO FOCUS ON