Hiring a social media marketing company for your business can help you a lot if you have not much knowledge of technology. It can help you to focus on your core business work.
However, you know the benefits of social media marketing nowadays.
Because of your mass audience, is belongs to social media instead of television. So you need to spread your brand awareness on every social media platform.
For that particular purpose, you need to hire an experienced social media marketing company that can expand your brand reach to every platform. And if you can not able to figure out why you should hire a social media marketing agency so I am going to share some benefits of hiring an agency:
Social media agency can bring you, engaged and ideal customer, those are really interested in your products. Because social media agency will generate your business accounts at every social media platform and handle them smartly. Their experience team would create social media content regarding your business and make your brand popular social media sites. They will help you to build your internet presence.
Have you try to promote your business but did not get success. In this modern world, your business needs an internet presence. A social media company is able to fix your attention on the internet with the proper consistency. consistent brand promotion on social media can help you to generate more revenue with fewer efforts. Because traditional methods are not good enough now.
So a social media marketing company can reduce your workload and give you better results.
You built a business and now you need your business’ social media attention it means you were doing other works before the social media boom. But if you want to learn now that how social media marketing works that will be completely a waste of time. You can focus on other works.
Still, you want to learn then that would be your choice. Hiring a company can help you to save your time. Because it takes lots of time energy and effort to make a proper strategy and execute that in a proper way.
Social media agencies are fully skilled and able to handle the pressure and competition. Because of Daily changes on digital media, you cannot manage yourself according to technology. But an agency understands all changes in digital media so that they can help your business to stay updated. And also they can handle the market competition with their highly skilled team.
Because of their complete marketing research and the skilled team, they are able to achieve your given goals in less time. Social media is super fast people make transactions so fast they just watch an ad on their social media platforms and if they feel that is appropriate for them they would not take much time to buy that.
It is a simple and easy process. And if sometimes people will not interested in your products your consistence targeting helps you to make them your ideal customer.
So these are some points that why you should hire a social media marketing agency for your business. But still, I would recommend that learning yourself can help you a lot for your business. But the presence of social media in every business is must needed.
By the way, our digital marketing company also provides this type of service at an affordable price. Our company has 7 years of experience in this particular field.
And we have been worked for many companies with having different business models.
In this blog, you would get to know about the digital marketing trend in 2020.
Besides, some expected digital marketing trends are mentioned in this blog that guides you to take your business to the next level.
These trends you can’t ignore if want to rock your business in the year 2020. Read it & set a clear goal to work on expected trends and thrive your online business in 2020.
Gone those days when people used to visit brick-stone stores because of the outstanding online marketing trends.
The future of digital marketing seems very bright in 2020. Digital marketers are making themselves prepare to jump into the race of online marketing while using the user’s experience at this time., And competing with each other to provide better and satisfying customer experience.
There is no doubt that the future of digital marketing is brighter because of high online trends. Ample of opportunities in digital marketing in 2020 is going to open for the customers as well as for digital marketers. Digital marketing company would also play an effective role in it.
Although the constant changes in technology are really challenging for digital marketers. Matching those changes requires your constant hard work and dedication.
There are so many expected 2020 trends in digital marketing. That means lots of technological and other changes would happen. So, be prepare yourself for those changes and ready to work on that.
Let’s include all those factors or trends to your websites that would provide a good user experience. Now let’s have look at those expected trends which are expecting to enhance digital marketing to the next level.
There are some expected digital marketing trends are mentioned that you can’t ignore if want to succeed in your online business in 2020.
Conversational marketing is surely going to be one of the highlighted trends in 2020.
It is a real-time conversational. People love to discuss directly the products/services they are going to avail of. In conversational marketing, people can directly chat or ask the query to the digital marketer via messages.
It is a fast and effective way of communication and feels like you are talking face-to-face. In 2020, it is surely going to evolve because no one likes to fill the form, wait for the response and other procedures. They directly contact through conversational marketing.
And, people trust high-rank websites the most. Privacy regulation such as GDPR and others are giving much attention to improving the data privacy.
They are increasing fines that means focus would be more on consumer privacy in 2020. It is another trend of digital marketing in 2020 that would be highlighted.
Social media is the heart of digital marketers. This is the place where they get a number of potential customers for their businesses.
Today it is high on “digital marketing trend” but this journey is not going to stop. It would be enhanced in 2020. It is expected that social media marketing would have the utmost importance in the upcoming year.
So, you can relook at your social media marketing strategies and make some effective changes for the upcoming year to grow your business. So, make effective strategies for every social media platform such as Facebook, Twitter, Instagram, and others.
If you want a better result, then plan your strategies according to the type of audience on every platform.
Content is the king and it is the factor that is very crucial for the online websites today and forever. High quality, fresh, well-written, up-to-date and relevant content is always gotten preference from the search engines.
And, help a website to be ranked on the top position in the search engine result page.
In addition to this, what is going to change in regards to the content in the year 2020 is only your content should be interactive. Your content should be informative and interactive so that the user finds it engaging.
If you are planning to rock your business in 2020, then update your content. And make it that great that it enlivens customer interest in your products/services.
Virtual and Augmented reality are advanced technologies in the field of digital marketing. These technologies are ideal for enlivening the customers’ experience.
Although, virtual reality technology is high in trend in recent years. But it is expected that in the year 2020, augmented technology is going to surpass it. Big companies have shown that augmented reality is going to be in trend for digital marketing purposes.
From fun to work to communicate with various purposes, people do all in their smartphones. Every year, mobile searches doubling. So, it is a very important factor for the year 2020 as well. So, develop your website and make the necessary changes on your website to make it mobile-friendly.
The progressive web app is an advanced and effective format that is ideal to create websites. The functionality of these websites created by this format meets the requirements of mobile apps.
This technique enables to work user in offline mode. It is good from the point of view of developers as well because they don’t need to waste their time to create mobile versions of websites.
It is a high chance this technique would be used more in the year 2020. So, shift your focus on this format and rock your website on high rank in SERP and grow your business.
Digital marketing is a rapidly growing industry that needs to continue hard work to maintain a constant high-end online presence. Above-suggested are expected trends in 2020 of digital marketing.
Hope you would like this read and work on all these trends to take your business to the heights in 2020. In addition, there are several other trends on which you have to work hard for growing your business in 2020.
Amar Prem is an experienced digital marketing executive who tries to stay up to date with the current algorithm change to get higher visibility. Currently, he is working with FirstRankSeoServices.com to provide all categories of SEO Services USA. For completing all types of data, you can feel free to contact her all the time.
Halloween is a great reason to keep oneself in line and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible provided by top digital marketing company. For example, the union of SMS and email newsletters work great for any budget.
SMS will allow you to briefly and quickly inform Central Asia of a favorable offer. And in emails, you can add more details, colorful illustrations, and play on the emotions of a potential client.
In this article, we have collected for you the most exciting ideas and examples of how to make money on Halloween using email and SMS newsletters.
Halloween is a favorite holiday for many people. Many attend parties dedicated to this day. And for them, you need to create an appropriate image. Halloween preparation time is a gold mine for cosmetics, clothing, and accessories stores. Also, candy shops can benefit from the holiday, because it is impossible to organize a festive table without them.
If you have taken care of creating a unique collection for Halloween in advance, now it is essential to quickly and efficiently notify customers about the availability of thematic products. The email newsletter will help you with this, and you can show the recipient their photos right away. The newsletter can be built according to the formula – more product demonstration and less unnecessary information.
H&M Halloween Collection. The newsletter is illustrated with examples of specific products. The prices are indicated, thanks to which the client will be able to understand how much the Halloween look will cost immediately.
A collection, which can help you with a full-fledged image from the Yoox store. The goods in the letter are grouped, which will make it easier for customers to choose from.
A specially created for Halloween collection of sweets from the famous British producer Hotel Chocolat UK. Chocolates in the form of skulls, pumpkins, bats, and ghosts are in high demand on the eve of the “scary” holiday. The mailing list is designed in thematic black-and-orange colors, and a maximum of product photos is presented.
Far from everyone has the opportunity to create a separate collection for this holiday. But this holiday can still be profitable if you find the right approach.
Create a thematic selection of what is already in the assortment, and give it all to the user in a beautiful wrapper of the Halloween email newsletter.
The CONSUL Swiss watch store decided to increase profits during Halloween and sent the target audience a selection of watches in colors corresponding to the atmosphere of this holiday (black, orange, red). Please note how succinctly the letter is made. At the very beginning – an enticing picture with a pumpkin. Next, there are photos of watches, grouped by color, and prices. Nothing extra.
Estee Lauder decided to send customers a selection of cosmetics in dark and unusual colors since it is in demand for parties. An additional promotional code when buying for a certain amount motivates customers to complete a more substantial order.
Lancome decided to sell more ordinary red lipsticks during the exploitation of the holiday. A vast number of users will acquire it, as it is suitable not only for celebrating Halloween, but also will be useful in everyday life, saying the following: “Happy Halloween! Celebrate the worst day of the year with our iconic Matte Shaker liquid lipstick. ”
Many companies go in an even more straightforward way. They do not think about the conformity of goods to the holiday theme but make discounts on the entire assortment. Nevertheless, it works.
A 13% discount on everything from a skateboard, snowboard, and clothing store for these sports. The only thing that can connect this promotion with Halloween is the number 13. However, the discounts have never been ineffective, so the company will make a profit by using the festive mood of customers for its benefit.
Entertainment establishments can make good money at parties and other themed events. And some companies organize free events to increase customer loyalty.
To attract more people, combine two communication channels: send an SMS in advance with an invitation to the institution, and after it – an email reminder in a festive design with details. In the email, place as many details as possible about the event or the contact phone number so that the person can call.
Do not forget about atmospheric design.
This holiday is another reason to make your brand more accessible and loved among the target audience. Halloween is a great excuse to increase company recognizability. But at least, you need to think through an exciting newsletter, contest, or giveaway.
Contests, pranks, giveaways, interactive email campaigns
They are great helpers in business promotion. Halloween is another reason to hold a contest, joke, or giveaway. Notify users of it using a colorful email with a detailed description of the action and a resounding appeal to action.
Interactions always work well, as they act on the “inner child” that is in each of us.
To convey the festive mood you need:
Black and orange color scheme
Be concise and carefully combine these shades. The central part of the background on which the text will be located is better to make black so that white letters are well-read on it. Choose orange so that it does not hurt your eyes. You can use several of its shades, but no more than 3.
Halloween symbols in the design
Add bats, spiders, pumpkins, ghosts to your letter design – anything that will be associated with the “creepy” atmosphere of this fall holiday.
“Scary” and at the same time, cute design: a charming cat with vampire’s teeth, bats, and funny ghosts – what else is needed to convey the “eerie” and at the same time, joyful Halloween atmosphere.
Words that convey the atmosphere of a “scary” holiday
Use in the headline and body of the letter all the epithets associated with Halloween: “scary,” “terrible,” “awful,” “devilish,” “hellish.” You can come up with something of your own, as these words are already quite hackneyed.
To convey the atmosphere, use symbolic names. Usually, spooky associations cause sixes, and 13. For example, 66% for Halloween, especially.
Bright Halloween headlines
In America and Western Europe, where the holiday comes from, children go home in costumes this evening and ask for sweets with the question “Trick or treat?” Variations of this question can be used in the mailing list. This will help to convey a festive Halloween atmosphere and “beg sweets” from the target audience.
M.A.C. conveys the Halloween mood with the heading “Beauty or Life,” and also offers a selection of products for holiday makeup. All this on a “creepy” black background with orange accents.
Combining email with SMS is very profitable since you can combine the advantages of these two channels in one campaign.
Email allows you to transfer more information to the user and immediately force him to perform the target action (for example, go from the letter to the website of the online store and quickly place an order). Still, the person checks the mail only several times a day. SMS, most likely, will be read in the first 3 minutes from the moment of receipt.
Therefore, in the end, we decided to give you some tips on the proper combination of SMS and email newsletters to rationally use the advertising budget and get the maximum benefit from the campaign:
First, send an email, then SMS. For example, notify the target audience of the Halloween event in advance (for example, two weeks before the holiday). In this letter, give all possible details. And send SMS on the eve to remind the person of the time and place.
If you want to save on mailing, send SMS only to those from whom the response to the email was not received.
You can add a newsletter to this Viber chain. This will help reduce the cost of the campaign. You can save by replacing ppc ads with messages in Viber. First, warm the audience with a message in the messenger that you will soon launch a holiday sale for Halloween. Then, send a bright message to an e-mail with all the details. To users who have not made a purchase, send SMS with a notification that there are still discounts, but the promotion is ending soon.
Combine short and concise SMS with detailed, colorful emails to make Halloween not only fun but also beneficial for your business!
About the author
Melisa Marzett is the yoga practitioner and the author of articles at resumeperk.com who continually works to improve her knowledge and skills in all areas and aspects of life. Also, she is a fan of classic authors finding inspiration in world masterpieces. Besides spiritual development, she is into physical growth doing morning exercises, meditation, and yoga since recently.
Cryptocurrency: What is the idea behind these digital money systems?
In 2008, a person or group of people published the Bitcoin whitepaper under the pseudonym Satoshi Nakamoto and thus paved the way for cryptocurrency. To this day, no one knows who is behind this pseudonym and therefore behind the idea of this revolutionary digital payment method.
For many people, cryptocurrencies remains an equally obscure concept even though, almost a decade after the emergence of Bitcoin, there are more than 2,000 suppliers offering these digital payment systems, as shown by the impressive list on the CoinMarketCap online portal.
A cryptocurrency (also called crypto device or crypto-active) is a digital payment method generally based on blockchain technology and cryptographic procedures such as hash functions and digital signatures. Unlike traditional currencies, cryptomones do not have coins or notes, all payment units being exclusively digital.
These usually asymmetrically encrypted currency units are generated collectively by the entire system and in most cases, a fixed unit ceiling is defined upon launch of the cryptocurrency. The term “mining” has emerged to describe the process of issuing these units, which explains why we sometimes hear about “cryptomone mining”.
Whatever your activity related to cryptocurrency: broker, trading site, sales site or portfolio this blockchain digital marketing company will help you get more organic traffic. Since the ban on paid advertising for cryptoc, qualified SEO traffic (from referencing) is now the main driver of growth, sales and customer acquisition for any site related to cryptocurrency.
This is how advertising agencies in dubai or digital marketing agency dubai takes the initiative to find how to do SEO referencing of cryptocurrency project.
The cryptocurrency industry has made significant changes in the business world. Many traditional business strategies, marketing campaigns, and financial structures have been made obsolete or obsolete by new cryptographic technologies.
Overall, the cryptocurrency market is growing exponentially. This represents a huge capitalization opportunity and a new way of doing business around the world.
SEO Crypto is the combination of both worlds: the cryptocurrency sector (broker, exchanges, vendors or portfolios or any activity related to digital currency) and the SEO digital marketing strategy (Search Engine Optimization).
SEO for cryptocurrency companies or websites will bring more sustainable results in the medium and long term by focusing on organic traffic – the most qualified and converted traffic for your business and the behavior of your customers online.
As you may already know, the biggest players in the digital industry have banned all advertising related to crypto-currencies and ICOs. It is extremely difficult for companies to make themselves known in a conventional way or with more traditional digital marketing techniques.
Since January 2018, Facebook has banned all advertising for cryptocurrency and ICOs because, according to them, they are “frequently associated with deceptive or intentional male practices”.
Then, in March, Google also announced a ban on paid advertising for crypto moneys that came into effect in June on all its platforms (YouTube, etc.). In addition, Snapchat, Twitter and MailChimp also followed the same approach. Finally, Reddit had banned crypto-currency ads since 2016.
This means that, currently, if you are interested in advertising a crypto-currency start (ICO) or a new website related to crypto, your options are reduced…
That’s why we have developed a service dedicated to the crypto industry! Crypto SEO will allow you to make your website appear higher on search results pages and thus gain more online visibility and therefore more traffic and customers! Crypto SEO is the best solution to counter the negative effects of the ban on paid advertising on the main digital platforms.
We follow a well-defined process to help you increase your organic traffic, sales and return on investment (ROI) objectives for your cryptocurrency-related website:
The necessary first step in any successful Crypto SEO strategy is to understand the keywords used by your target audience when they search for your online services.
This is the way the pages of your cryptocurrency site are organized and structured. This is an important SEO factor because the crypto-currency site tends to have much more technical information than a “normal” website which can be scary for crypto beginners.
We analyze and adapt your content to attract customers and search engines. The content of your crypto site must represent relevant keywords related to what you are selling.
This is the most effective way to get authority and positions for your cryptocurrency site. We will create your link profile within your industry to increase the popularity of your site and get better positions to get more traffic and sales.
About The Author
Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development. Some of his current ventures include Progos Tech (an Woocommerce mix and match), Elabelz.com , Titan Tech and Smart Marketing .
Marketing tactics can broadly deviate into two categories by the top-notched digital marketing company. B2B and B2C, these two categories can easily help the marketers to know the concept, where B2C is abbreviated as business to customer.
It focuses directly on customers like Amazon, Flipkart, etc. And B2B is abbreviated as business to business. It focuses the client on the Client.
These two streams have their way to approach in means of social media. The concept behind the B2B is very simple, just know to handle the client based on their profile but it requires a strategy to acquire the goal to generate lead by the client. Thus social media is one of the approaches to get projects from the client to work.
The concept behind the b2C is to act upon the customer’s behavior. There are many tools to know the customer’s behavior to engage them with the product or services. You can use tools like Google analytics. It helps to analyze customer behavior and can easily track the strategy to be accomplishing the business by enhancing.
Considering social media, it is important to know the mechanism of each platform because each platform has its dependency to reach the customers. Thus below I have given some tips to work on social media for the B2C marketers.
Executing a system without planning will lead the system to fail. Thus every profession must design a plan for executing its goal to achieve. Social media is big to cover the action. Creating content with an attaching image can reach many customers but only if it matches the customer’s requirement. You must know the time to work on features such as posting ads on social media. Try to use the sources of search engines and social media platforms completely. Such as Twitter, Facebook, Youtube, and Instagram.
Knowing the customer’s need is important for every profession. To fulfill their needs is the work for every business professional. Thus marketers must analyze the buyer persona of their customers. It is based following on factors such as gender, age, location, and industry. Each factor is important to calculate the business size and scope. Through Facebook insights, it’s easy to target the audience by selecting the above factors. Track the movement of your customers by creating the event. The event can track by using Google Analytics. This tool is much useful for understanding the strategy of our goal to know whether it is working or not.
Analyzing the strategy of your competitors helps to gain more experience with the customer. It gives a route to work more for reaching the goal than the competitors. There are many tools are there to track the competitor’s marketing strategy. As social media just noted down their followers, customers, interaction with the customer, their post and content. These points will help the marketers to know the tactics that have been used by the competitors. Tools such as Netbase, Keyhole, Phlanx, Quantcast, etc will be more useful for the analysis of competitors.
A Call to action is a process to handle the customers to bring out the goals that created for the business. There are many factors can be considered in terms of the call to action. In the means of social media, it is important to create some unique features on your profile to alert the awareness for the customers. It may depend upon the visual effects, timer and many. Factors must be designed based on the complete analysis.
Content plays a major role in every marketing field. Thus in means of a call to action, content must act as a live communicator. Even a button of the post is important to create an action. You can easily draw the CTA through social media such as through Facebook, Instagram, where facebook has a feature of promoting the ads and too many properties to handle the advertisement and products.
Reaching the destination without gaining energy is impossible, thus the same principle is used in social media. To reach your potential customer you need to pay for it. Each ad has its price based on the social media app. For example, to promote the ads on Facebook it cost a minimum of $1. Thus every platform has its value to push the limit to reach your goal. An organic way to reach customers takes time and difficult to reach. Thus paying for the post based on click per cost can benefit us in profits.
Knowing the trending content around the world can help to update our knowledge and also useful for marketers. Twitter is an app to post or twit the opinion we need to post for someone or any industries, Thus you may know that we can post he advertise or awareness on twitter by creating hashtags. Joining communities helps to build a relation between the customers and can easily obtain the customer’s mind. Thus each step of conversation must important for generating the lead. You can easily share your products and services using the groups of social media. It creates a huge impact on your business. This method can help to reach more customers.
After utilizing your strategy on the business to promote via social media, it is necessary to audit your journey of the business using a term called audit. There are many tools available in the market such as Google Analytics, Facebook pixel, etc make use of this tool to enhance your business.
Social media is an important key to maintain your business in a profit margin. Thus you must keep updated with the features of social media platforms. To handle with ease, make use of tools like Buffer, Hootsuite, etc to schedule the post. Business is a tactic to handle with more care. Each step must be taken with more conscious to not cross the breakpoint. Hence the above points might be helpful for B2C marketers for using via social media.
Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.
Pay per click (PPC) advertising has been a major digital marketing aspect. It has gained a great significance in the industry in past few years. Businesses are creating and implementing several campaigns to get quick ROI and higher conversions. Even small businesses from local cities are collaborating with PPC Management Company in Delhi, Pune, Bangalore, etc.
Among all other digital marketing solutions, PPC offers quicker results to a business with long-term benefits. In order to utilize this asset, you need to plan a strategy for it. You need to establish some goals and create a campaign that include everything.
So, here are the top tips to create a campaign, setup your strategies and convert your small business into a recognizable brand:
Any digital marketing strategy is incomplete if it doesn’t have any plan for targeting the right keywords. You will be creating online ads to run your PPC campaign. So you need to focus on phrases that can help your ads to show up, when users enter them on Google or any other search engine.
Choosing the right keyword will require to analyze your competitors and modifying the keywords already present on your website. Moreover, you can also check the total number of search on every keyword through Adwords.
In addition, targeting long-tail keywords will definitely help you to bring better results. They are basically long phrases that can help your ad to show up when users enter keywords. They might be less competitive but very effective for your PPC campaigns.
Now that you are settled with keyword planning and optimization, you need to set the targets, basically objectives. For instance, if you are managing a small business, you might be having following goals to achieve through PPC:
Likewise, you also need to clear your vision towards what exactly you are expecting from your PPC campaigns. On that basis, further steps will be taken and your ads will be created. Stick to your business goals and make sure to follow the right path.
Developing ad copies require several aspects, and each one should be focused on your objectives. Basically, these ads perform on the basis of content. You will write the text on the ads along with an engaging image, and then add some description to it.
The format of ads is usually different for every format. If you are posting on Google, you will get a different layout to add your ad copies, while it is something else for social media ads.
In this step, you need to focus on conversion-oriented ads. That means creating ads that can drive leads. To do this, you can address the subjective of your ad in the title. For example, Hurry up! Few Hours Left, 50% Sale, Just for today, etc.
In this case, users show their interest more frequently as they will find opportunities to buy their favourite brand in an offer. Now, you need to concentrate on certain details like:
Using these aspects, you can create highly relevant ad copies for your campaign.
Starting from creation of the ads to their implementation, you won’t require tools to measure your ad performance. But once you post them, you need to measure everything, from clicks to conversions.
Monitoring you ad campaigns will help to discover more opportunities of improvisation. Most probably, you will know which keywords are performing well, and which ones need to be customized. Adwords provide a great interface to monitor your campaigns effectively. Utilize it and keep your head steady.
PPC advertising is undoubtedly a powerful business asset when it comes to driving leads and better conversion. If you monitor your competitors, you can analyze that they are performing well using these tips with the help of PPC service provider. However, this essential guide is definitely help you to boost your small business and transform it into a tough competitor in the industry.
The world at present is booming with digitalisation. The rate at which digital advancements are taking place is higher than ever before. Every individual is involving more and more into digital technologies like VR headsets, smart watches, smart speakers and never to forget smartphones. The life of an average individual is crowded with master works of this digital era. Since the focus of humans is shifting more towards digital technology it becomes necessary than ever for all business owners to give a prime importance to this shift of indulgence and the necessity is multi fold for SMBs.
Are you looking for digital marketing services provider company?
Since it’s a new practice it’s tough for business owners to ascertain the behaviour of people in digital environment. However, many service providers are building or have already built systems to track the user behaviour. This behaviour data when combined with machine learning can help provide a seamless experience to customers. Machine learning systems accrue high costs but SMBs can substitute it by a diligent data scientist who can help overcome bottlenecks in conversion rates.
Smartphones are certainly protagonist of digitalization hence should never be overlooked. SMBs should give special inclination towards the mobile experience for their customers. Websites should be mobile friendly helping users seamlessly navigate through it. More than 70% of total internet today comes from mobile devices hence SMBs would never want to lose the business coming from mobile devices. Mobile apps are a clever way of growing business as they not only help in providing a more personalised experience to customers but also help in digital marketing side of things especially SEO as apps get indexed easily and rank better.
As a decision maker it’s tough for SMB owners to decide what KPI to use to measure the profitability of investment. Vanity metrics like traffic, post shares, post likes, page views, etc don’t essentially reflect the growth of business. Hence decision makers should move beyond these metrics and focus on what return on investment is being achieved on your spent money. Another bottleneck is deciding the focus between online and offline marketing. Digitalization is growing but this doesn’t mean one should completely disregard the offline aspects of marketing. Instead measure should be taken to maintain a healthy balance between offline and online marketing thus giving users a smooth omni-channel experience.
As a traditional business owner it’s tough staying informed of all digital inventions but following few trusted digital trends can certainly help in growing your business. Read the below infographic from Maiden Stride to know more about the digital trends-
80% of consumers search the web for products and services first, before looking elsewhere. It is important therefore to have an effective website marketing strategy to tap into this huge market. Website marketing basically involves making your website visible to attract large numbers of visitors, who can then be converted into sales, social media shares and referrals. This, in turn, increases business volumes, translates into profits and eventually leads to growth. It is important therefore to dedicate resources and give website marketing the seriousness it deserves as it can make the difference between success or failure of an enterprise.
After launching a website, it is vital to check if it gives potential customers a pleasant experience by ensuring the site is user-friendly, responsive and has good speeds. When this is confirmed, you can now use the following tried, tested and proven strategies to draw traffic and make your brand a household name.
When conducting searches for services and products, online users have been observed to rarely go beyond the first page of the organic results their searches produce. This means that a highly ranked website on Google increases its chances of being visible to searches. That is where good SEO practices come in handy.
To achieve high SEO rankings, a website needs to make the most effective use of related phrases and keywords that are searched often by online users. There are different strategies that can be adapted to attain the SEO objective and these are;
-Ensure that you have a vibrant website, that regularly updates the existing content while also coming up with new, creative and interesting material that is at par with the current market trends.
-Find and get rid of any restrictions that may inhibit indexing activities on search engines so that your website’s visibility prospects may bear fruit.
-To enhance your website’s ranking and popularity, increase the number of backlinks and inbound links and share widely on social media pages.
The SEO strategy’s planning and implementation can be a daunting and time-consuming task, but well worth it in the end. If you find it overwhelming, you can hire the services of an SEO expert, who will study, analyse, strategize and implement the necessary changes to your website.
When starting a website, the website owner usually knows the class of online users that he/she intends to target. When your website starts attracting traffic, it is imperative to note the various advertisements that users click on By doing this, you learn what interests visitors to your website, and then you can resend related advertisements individually to the online users, once they leave your website. This is in an attempt to woo repeat visitors and convert them into tangible business.
It is important to note, however, that this should be done sparingly to avoid being annoying and put them off in the process,
For more frequent and lengthy engagements with online visitors to your site, it is important to encourage them to subscribe to your site, via email. This method will enable you to negotiate and close business deals easily. Email marketing also provides a private and personalized platform to deal with prospects, at their convenience, while giving them individual attention.
For those online visitors who are unable to visit your website regularly, email provides a channel to update them on what has been going on through newsletters, videos, new products, blogs, services, discounts and about future endeavours.
These efforts will, in the long run, cultivate brand loyalty and translate into actual sales.
Blogging is an assured way of getting online users to visit your site as long as the content you generate is original, interesting and stands in a class of its own. Creative blogging content also gets shared a lot on the internet which is another way to get your website the attention it deserves.
Another strategy is to be a guest blogger on other websites.
This provides an opportunity to leave behind links to your website to new markets and territories. You should also encourage other bloggers to make guest appearances on your website and also leave their website links behind, for mutual benefit.
With one billion users every day, Facebook is the undisputed best social media platform to advertise on to increase website traffic. Join the 2 million advertisers who use Facebook every day and witness a major change in the online visitors to your website.
The good news is, placing an advert on Facebook is not an expensive undertaking and you can target the right people with your advert. For example, if you want your website to be advertised to Facebook users of a certain age bracket, a specific geographical area, or people with specific preferences, then it is possible. This enables your message to be narrowed down to your target market.
If you place eye-catching and interesting commercials, there is a high chance of reaching a larger audience as users can share, comment and react, giving your website more attention and visibility.
It is a proven fact that videos attract attention, and having a YouTube channel can greatly increase your business prospects. The best strategy is to create interesting video content, and then share the YouTube links on social media sites like Facebook, Instagram, Twitter and guest blogs.
Also, you can place short advertisements on popular YouTube videos that attract the most views. This will automatically create an interest in YouTube viewers who will then visit your website and in turn, boost your SEO ranking. It is also very easy for an interesting video to go viral and propel your website to higher heights.
If you want your website to get attention in record time, come up with occasional competitions, promotions that save online users money, and free giveaways. Your website will be the talk of the town. People love the opportunity to get free or discounted prices, and anytime a competition, promotion or giveaway is in the offing, there will always be a considerable amount of traffic increase to your website.
It is worth noting, that the above website marketing strategies require time, energy and some resources. Marketing a website is a continuous process and good planning, consistency and patience are of the utmost importance.
If you have no idea how to go about implementing the strategies, hire an SE0 expert who can run the website on your behalf until you get to learn the ropes.
An SEO expert, coach or consultant can be available on a part-time or full-time basis depending on your preference and will add immense value to your website, goals and objectives.
This content is written by Sandeep Mehta who is Freelance SEO Expert. He has shared his SEO knowledge and experience with many bloggers and communities. He also provides free SEO consultation which is very useful for clients.
Know more: https://www.sandeepmehta.co.in/