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Category Archive Digital Marketing

ByDavid Adamson

10 Free and Paid Tools to Elevate Your SEO Performance in 2021

Search engine optimization (SEO) knowledge isn’t enough. If you want your business to improve its online visibility and rank on the search results pages (SERPs), you’ll need to use the right tools.

When you have access to easy-to-use, reliable and accurate SEO tools, you can:

  • Gain valuable insights on the performance of your website
  • Dissect the SEO strategy of your competitor and use it to your advantage
  • Communicate clear return on investment (ROI) to your customers or clients
  • Track the progress of SEO strategy
  • Determine high-converting keywords for your content marketing strategy
  • Save money and time conducting manual SEO audits

Finding the best tools on the web, however, can be difficult. You’ll have to scour and compare hundreds of platforms that will help you do SEO for accounting firms, dental practices and other businesses.

You don’t have to spend countless hours figuring out which tool you should use.

Here are the top free and paid SEO tools that will help you craft a winning digital marketing strategy:

Google Search Console

This technical online platform enables you to obtain insights into the organic performance of your website along with reported issues, such as manual action penalty notifications.

Google Search Console

Some of the things you could do with Google Search Console include the following:

  • Let Google know of the changes to your website’s domain name
  • Understand the SEO performance of your website in terms of average positions, click-through rate (CTR), impressions and clicks on an individual keyword level
  • Get insights into the internal links and backlinks that Google knows
  • Submit a sitemap
  • Check URLs to identify indexing and crawling problems
  • Find website security issues and manual actions

The great thing about Google Search Console is that it’s free to use. Whether you’re assigned to do SEO for a car dealership business or a multinational company, you’ll want to use this online platform to get the data you need to develop a solid digital marketing plan.

Ahrefs

Ahref SEO Tool

This all-in-one SEO toolset allows you to:

  • Analyze your competition
  • Track your ranking progress
  • Analyze the top-performing content in your industry
  • Study the searches of your customers

What’s more, Ahrefs provides learning resources that anyone can access free of charge.

Take note, though, that this SEO platform has a paid trial period. You get complete access to all features and tools of your chosen plan for seven days for the price of seven dollars. After the trial period, the price goes up to $99 per month (if you’ve chosen lite) or $179 per month (if you’ve picked standard).

Investing your money in Ahrefs, however, is worth it. You could, for instance, use the platform’s content explorer feature to discover the best blogs that exist in your industry. By doing competitive research, you can determine which content your company blog should be about that will help you outrank your competitors.

Woorank

This top SEO analysis platform provides users with paid and free options to track and report their marketing data. You can use Woorank to identify the keywords your competitors are targeting, so you can overlap with theirs.

You can also use this tool to understand how these keywords perform over time to help you optimize your content for search engines and users in the best way possible.

On top of keyword research, Woorank helps you identify the SEO elements missing from your website from both a content and technical perspective. This platform can pinpoint site security issues, downtime problems and duplicate content, as well as offer guidelines on how to fix them.

SEMRush

This comprehensive SEO toolkit allows you to stay on top of all technical matters concerning the optimization of your website.

Plans start at $119.95 per month, but you can sign up for a free account to check out the features and see if they’re helpful for your business.

A free subscription enables you to do the following:

  • Use the Position Tracking tool to track the search ranking positions of up to 10 keywords
  • Conduct up to 10 searches per day using SEMRush’s Keyword Analytics and Domain Analytics databases
  • Crawl up to 100 pages of your website using the Site Audit tool
  • Obtain countless keyword suggestions from a large keyword database using the Keyword Magic Tool
  • Run a checkup to identify up to 130 SEO and technical issues on your site in a matter of minutes

Whether you’re using SEMRush for competitive research, reporting or technical SEO auditing, you’ll find that the free subscription of this remarkable platform provides a range of features that will make your SEO tasks easier to do.

Google Trends

Google Trend Tool

This tool has been around for many years, but not many businesses and digital marketers are using this tool to their advantage. Google Trends offers you vital information about a keyword and gives you excellent insights into the trends surrounding the topic.

This online platform also allows you to look up keywords in any country and obtain valuable information, such as interest over time, rising queries and top queries.

If you’re not sure which trends you should use for your digital marketing strategy, consider giving Google Trends a shot.

SEOQuake

SEO Quake Tool

This highly popular toolbar extension enables you to view various search engine parameters easily and compare them with the results you’ve received from your other digital marketing campaigns.

Although the numbers and icons that this platform yields may appear unintelligible to beginners, skilled digital marketing specialists will love the wealth of information generated by this platform.

Use SEOQuake to obtain a website’s traffic history on a graph and get details about your site visitors and their country.

This toolbar also comes with buttons for a site’s Google index update, web archive age, backlinks, Alexa ranks, Bing index, Facebook likes and SEMRush ranking. You can also check out the toolbar’s diagnostic page to get a bird’s view of possible opportunities or issues affecting a particular website or page.

Serpstat

Businesses and marketers can use this growth-hacking platform to help achieve their content marketing, pay-per-click advertising (PPC) and SEO goals. Serpstat is an excellent choice if you need an inexpensive, all-in-one tool to analyze your competition and solve SEO tasks.

Plans start at $69 a month for a Lite subscription. You get to save more when you sign up for an annual subscription.

One of the most useful features of Serpstat is the Missing Keywords Module. This tool lets you expand the keyword pool of the page of your choice with highly relevant keywords in a matter of clicks. It’s a great way for you to gather missing semantics quickly and outpace your competition.

This free service helps eliminate the guesswork of optimization, enabling you to test the content of your website. Google Optimize is ideal if you’re doing simple A/B testing of two unique pages or comparing a combination of elements on a particular web page.

Google Optimize

google optimize

If you’re going to use this online platform, you need advanced technical knowledge on optimization. This tool isn’t for the faint hearted and may even challenge experiened SEO specialists.

What’s more, you’ll need adequate time and traffic on your website if you run some of the more complex multivariate testing present in Google Optimize. Having enough data will help make the results actionable, similar to what you do with Google Analytics.

Screaming Frog SEO Spider

Screaming Frog SEO Spider

This online platform lets you crawl up to 500 URLs using a free account. This is enough to provide you with a good level of insight into your website’s technical issues.

If you’re happy with this service, you have the option to sign up for a paid version for £149 per year.

This desktop-based tool is handy for users who need to audit and analyze technical SEO issues on their website. Whether the task is to uncover duplicate content, locate broken links, analyze meta data or audit redirects, you can count on Screaming Frog to generate valuable reports for small and large sites.

A handy feature of this platform is the ability to export your findings to a spreadsheet, which you can use for making SEO recommendations.           

Panguin Tool

The algorithm updates released by Google can affect any website that offers terrible user experience. The fluctuations on the search engine results pages, however, don’t always make sense to every user at first. The Panguin Tool is a free way to figure out the probable causes of these changes.

This online platform enables you to quickly determine if a historic or recent update to Google’s search algorithm has affected your website.

The beauty of the Panguin Tool is it optimizes the process of verifying site traffic performance against algorithm updates. You no longer have to do tab switching and match up the dates manually.

Another benefit of this platform is that it’s lightning fast. You can connect your Google Analytics account to the online tool in a matter of seconds. Then, you can overlay various algorithm updates onto your traffic graph. This helps you pinpoint possible causes for dips (or increases) in site traffic.

Conclusion

These 10 free and paid SEO tools will give you the data, information and insights you need to come up with a solid digital marketing strategy. Although some automated tools may be easy, you still have to put in the work to achieve the results you want. This means following the SEO recommendations generated by the online platforms, creating optimized content and making data-guided technical adjustments to your website.

ByDavid Adamson

6 Best Ways To Advertise Your Web Banner

Web banners are one of the most profuse marketing automation software used today. These are ad images embedded on web pages to display a brand or its product and link back to its website.

These are efficient, measurable, and cheap; many companies are used to increase their brand awareness. Effective designing of banner ads is about coming up with the most clickable banner ads possible.

This blog discusses the best ways to design and display your web banners.

1.   Come up with a strong heading for your web banner

A strong heading can instantly grab the viewer’s attention. If you are selling ladies’ clothing, a heading like “An interesting offer” will not work as well as “Ladies clothing at discounted prices”.

Lure viewers with a crisp, concise, and captivating heading. Come up with a catchy copy with words like “50% off”, “Excellent quality”, “Buy one, Get one free”, etc.

Also, use bold and varied color and size of the font to differentiate the heading text from the rest of the web banner ad copy. This will emphasize the heading better.

2.   Strike the right balance between different elements of your web banner

Different elements like your brand’s logo, service, or product along with offers, and CTA (call-to-action) make up the major parts of the design. You need to achieve the right balance between these elements.

Your product/service, along with your offers and prices, should be the most prominent one. It should be the first thing to catch the viewer’s attention. Hence, it should take up the most space in your ad design.

The next focus should be on your CTA. It should have a phrase like “Buy now”, “Watch now”, “Download”, “Learn more”, etc. The final element that should be visually dominant is your brand logo. Its presence in your ad promotes brand awareness. However, make sure it is not as prominent as your value proposition or CTA.

3.   Let your web banner focus on the value you offer

Nobody cares why your company is amazing. Keep in mind that we live in an increasingly selfish society where people are interested only in those things that would add value to their lives. So, ensure that your web banner ad copy tells the viewer how your product or service can make his life easier.

Consider these phrases in the ad copy of two different cosmetic brands. One reads “Our brand won an international award and ranked the topmost in …” and another reads “Soothe your acned skin with nature’s goodness”. Which one do you think will get clicked?

Obviously, the second one! That’s because it addresses the pain points of a user whereas its counterpart goes bragging about itself.

4.   Create urge in your banner ad copy

The human mind is naturally pushed to act fast when there is some compelling urge in your words. So come up with a copy that includes driving words like “Offer ends soon”, “limited period offer”, “Discount today only”, etc. Ensure that it is short, to the point, and provides sufficient details. The point is to capture the viewer’s attention and then quickly deliver the message.

And as mentioned earlier, your web banner copy should be in a font different from that of the headline. Also, make sure that the entire copy, including the headline, should be in no more than four lines.

5.   Use emotions in your web banner’s copy.

Evoking powerful emotions can spur your viewers into action. You can exploit the power of compelling positive or negative emotions. For instance, a site for uncovering online dating profiles and unknown social accounts leverages this by displaying these words on its banner ad- “Cheaters hate this site”. By arousing a feeling of anger towards a potential cheating spouse, it gets the viewer to click through it.

Likewise, positive emotions like happiness, humour, affirmation, etc., can effectively trigger a response in your favour. For instance, “Blast away that excess belly fat” reads the banner ad of a firm selling formulas to shed belly fat. The affirmation it gives makes anyone looking to get rid of his fat belly to click on it.

6.   Choose fonts that work.

The kind of font you use defines the personality of your brand. To know which fonts you should choose for the different copies in your banner ad, you need some basic knowledge about these. So, here we go.

Font can be classified into four broad categories including:

  • Serif: These are traditional looking fonts with ends attached to each letter.
  • Sans Serif: These are modern looking fonts with no ends attached to the letters.
  • Script: These are cursive fonts.
  • Display: These are decorative texts.

You can use display fonts in your taglines and headlines, which are short. This is because these attract the attention of the viewer. For body text, choose a Serif or Sans Serif font style. Some of the trending fonts for your body copy are Open Sans, Advent Pro, Source Serif Pro, Rock Salt, Short Stack, and Sacramento.

Do not go for script fonts, all uppercase copy, font sizes smaller than a 10 pt or extremely thin font weight unless it’s a copyright notice or disclaimer.

Choose an effective standard banner ad size.

Banners come in many different sizes and shapes. Certain sizes and shapes perform better than the others. Google Adsense found the following to be the most effective ones. Use these for designing your ads.

  • 336×280px — Large Rectangle
  • 728×90px — Leader board
  • 300×250px — Medium Rectangle
  • 300×600px — Half Page

Position your banner ad right

Your web banner ad can be positioned at any one of the different locations on a page. You need to find the right position for your ad so that it can be easily viewed and clicked on. Further, it is possible to position more than one ad on a page in different positions.

Studies have shown that the most effective ad position is within the content. The other successful ones are within the heading (27.32% response), and within the left and right columns. In general, ads placed above the fold, near the content, and close to other attractive elements perform well.

Wrapping up

Web banners and popup notifications are one of the most effective digital advertising tools used today. The right design and display of your web banners can make them clickable and increase your banner ad ROI. So, do put our tips to use while you create and position your next web banner.

ByDavid Adamson

Influence Of Technology On Digital Marketing In 2021

Today we are changing the world with technology. TECHNOLOGY the word itself defines the meaning. It consists of two words, techne, and logos. And if we combine both, it means knowledge. So technology is a way of putting the practical experience into actions utilizing skills and methods. 

Technology can take many forms. Today it is being used for various things like using technology for learning, innovation, healthcare, etc. And according to experts, it is still developing at a speeding rate. Which means there are chances of significant technological advancements shortly.

Digital Marketing

If we talk about Marketing, it is a business process of creating relationships with the customers and satisfying them. It is the primary component of business management and commerce. A marketer directs its product to businesses and customers. 

The term marketing, also known as customer attraction, is the study of management of exchange relationships and satisfying customer needs and wants.

And when we combine both of these terms means technology and marketing, the combination of both gives rise to a new name, DIGITAL MARKETING.

What is Digital Marketing?

Digital Marketing is a form of technology that uses the internet and online-based digital technologies such as laptops, desktops, mobiles, tablets, etc. to promote their products and services. Its development phase was in the 1990s and 2000s, which changed brand advertising and promotion techniques. 

How It Works

As digital platforms became increasingly involved in marketing plans and increasingly used digital devices for shopping instead of visiting physical shops, digital marketing campaigns have become popular. They consist of search engine optimization, search engine marketing, content marketing, influencer marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, direct email marketing, display advertising, e-books, etc. 

Digital marketing also extends to non-Internet channels that provide digital media, such as television, mobile phones through SMS, MMS, callback, and on-hold mobile ringtones. This extension to non-Internet channels differentiates digital marketing from online marketing.

Effects of Technology on Digital Marketing

But today, with this changing ear, technology has influenced digital marketing in 2021. Technology is moving at a quick pace, but the question is, how does it affect digital marketing.

The rise of voice search capabilities through Apple, Amazon, and Google devices is essential to any digital marketing strategy. Today people use a voice-activated speaker to order products, conduct searches, or control light bulbs. Digital marketers have grasped this to make the ordering process seamless and configure websites to use voice-activated searches. 

Because engaging the customer with a product or service is critical in 2021. And today, social media marketing can do it well as it can raise brand awareness and link companies to consumers, which was possible never before. Technology has created many shifts in digital marketing, but it also enables staying on top of which ensures the long-term success of businesses.

Enhancement of Digital Marketing

With the daily changing of technology in all aspects, the digital marketing industry is also no exception. There have been many changes in Digital Marketing with the enhancement of technology. It is the actual key to the development of digital marketing. 

As we can see, how many jobs are being initiated in 2021 in the digital marketing field? Technology is a keen and vital element that made a tremendous change in marketing. It helps the business world to increase and prosper

More private messaging apps have come into play. Chat Boxes have the rule over rost. Next, GEN SEO is also here, Voice searches have increased, customers focus more on transparency, and real relationships have been built with people because of new media. Also, there have been a no. of changes in digital marketing workings because of the coming of 5G networks. 

\With 5G mobile networks, internet speed increases, so buffering and page loading time decreases, which leads to bigger spoke in mobile video consumption. As higher definition video becomes more comfortable to watch on 5G, consumers will be more open to video ads if they are relevant. Which has increased the no. of consumers preferring digital marketing.

Digital Marketing Today

Also, in 2021, especially in this academic year, the world is working digitally, giving birth to various new technological innovations. This pracademic has forced people to avoid physical contact, which offers a very high preference for virtual businesses. Hence, with this digitally working word, digital marketing is being preferred more than other marketing techniques, which is possible because of the influence of technology.

Conclusion

To conclude, we can say that technology has influenced digital marketing. It’s the way of performing in 2021. You can find more details about this topic from TechWhoop. With all these technological advancements, the world of digital marketing is gaining more remarkable success. But if the businesses go on with this changing pace, they can maintain their position in the long run.

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ByDavid Adamson

7 Free Content Tools that Every Steemit Blogger Should Know About

The effectiveness of good content on Steemit cannot be undermined. A well-written piece is the best way to make money with Steemit. Content is not just about the written word, but also about how well it is researched, how it is presented and designed, and most importantly what elements have been included to catch a reader’s interest.

Creating an effective marketing piece requires a great deal of effort on the part of a content creator. From ideation to creation, a number of points need to be taken care of to ensure the content is able to hold the reader’s attention.

Fortunately, there are now some great free tools that can be used to plan, organize, and execute a content piece on Steemit even if you do not have a big budget for expensive tools. Every Steem marketing consultant has been known to highly advocate the use of these tools for effective results.

7 of the most important free tools that you can begin using immediately to aid content creation include:

1. Canva

Canva is an excellent free design tool that can be used to design title images, infographics, marketing collateral, and any social media image required for a business. It is absolutely free to use with no hidden charges or special charges for select features. Canva hosts a great collection of templates and ideas from other users as well.

With Canva, a content creator can never run out of ideas and be able to design flawlessly without any formal training in design. Canva is a perfect choice for content creators who want to brand the content that they create with some kind of design pattern that is consistent throughout their content. This helps their followers recognize their content, and creates a unique identity for the content creator. Canva is a very helpful tool if one is using it to create content for a community like Steemit.

2. HubSpot Blog Title Generator

Creating content that catches the eye of a casual surfer is not easy. With thousands of content pieces vying for the attention of a reader, the content creator has his work cut out for him. Creating and finalizing a title is one of the most important jobs and it usually takes an average writer 2-5 iterations to finally get the title right.
Title generator makes the life of a writer easier as it provides great suggestions for titles if one adds keywords and searches. This helps the content creator save time and effort, and yet be able to produce a winning piece.

3. Keyword Planner

Choosing the correct keyword for any content piece is absolutely essential. Keywords are what make content stand out and appeal to an audience. Keyword planner can be used during the initial research phase and can help optimize the content for visibility as well as ranking in various search engines.

Depending on the keyword suggested. A content creator can assess what the volume of search results for the suggested keyword is and whether the post can potentially start trending. Including the right keywords and constructing content around them can go a long way in helping you gain high visibility in search results.

4. Grammarly

One of the most important points to consider while creating content, is that the grammar of the content has to be perfect. A well-written piece with no errors is what is appreciated, upvoted, and shared by people. Grammarly is a simple yet brilliant tool that not only checks the grammar in a written piece, but also provides suggestions to improve your writing style.

5. Pixabay

It is no secret that blogs that include a lot of interesting images tend to be more engaging as compared to those that do not. Images not only break the monotony of text, but also help explain any topic better. Steemit is a platform which is all about engaging and captivating the audience to an extent that they share, like, and upvote the content.
Including images in the content positively impact readership. However, acquiring interesting images is not as easy as it sounds. Most platforms that provide images are highly priced. Fortunately, Pixabay is an alternative to such platforms and hosts a large collection of beautiful imagery. Pixabay offers royalty free images that can easily sync with the content created. There is something on the platform for every type of content.

6. Buffer

Social media is all pervasive and all powerful – everyone knows that. Sharing content on social media has become an absolute must off-late in order to get a good amount of traffic. It helps drive traffic to a page, grow social media following, and engage followers. However, there are a few problems. Manually sharing content on every social media platform each time is not an easy task.

Also, sharing the post only once is not sufficient any more. Content needs to be posted multiple times so as to ensure every eyeball is captured. This is where Buffer comes in. Buffer allows content creators to not only schedule social media posts for future a time, but also enables the content creator to gain maximum out of each content piece.

7. Google Trends

Content is all about efficiently giving people what they want to read. For content creators trying to report the latest trends and news, Google trends is an excellent tool. It is a great way to get an overview of the monthly search trends in a particular region, city, state, country, or more.

In order to be successful in your content marketing efforts, it is important to plan in advance and plan well. At the same time, staying organized and executing every topic that comes your way is equally important. For content creators, consistency is the key to success.

It is imperative for content creators to create interesting and engaging content that can strike with the prospective audience. The tools mentioned above can provide a perfect advantage to generate results through the content created.

ByDavid Adamson

Is Facebook Important For Business?

As a business owner, it can sometimes be difficult to keep up with the new technology that is used to properly market and communicate with your audience.

For example, many business owners were so used to marketing their products through direct mail marketing and various other print mediums.

While these marketing channels are still important, the marketing focus has shifted to online marketing.

Technology continues to advance into methods such as email marketing, SMS marketing, and finally, to social media marketing.

Facebook is important for your business? If you have not yet set up a Facebook page for your business, now is the time to do so.

Why Is Facebook Important For Business?

One of the biggest questions you may be asking yourself is why your business needs a Facebook page.

Although many social media frenzies come and go, such as Myspace or Livejournal, Facebook isn’t going anywhere anytime soon.

Despite whether or not you feel you’re technically inclined, social media has a major influence on how people spend their time, money, and what has a positive effect on their interests.

Studies have shown that 60% of consumers between the ages of 18 and 29 engage with Facebook ads before making a purchase from a small business.

If the numbers aren’t convincing enough, the reasons can be spelled out much clearer.

Aside from the three major reasons, this article can help provide you with some insight on why a business Facebook is so important.

Facebook Is The King of Communication

As of September 2020, there were 2.6 billion active users on Facebook. This shows us that the opportunity to continually catch the attention of new customers is present.

Social media sites such as Facebook also allow you to communicate and connect with your audience on a more personal level.

facebook communication

These sites can offer you the option of direct messaging, hashtagging, and even holding conversations with customers who have questions or want to know more about your business’ product or services.

Facebook is also a great way to learn more about your customers in the ways that they communicate amongst themselves.

You can see some of their likes, dislikes, and what problems they are having – and how your business can provide solutions.

Brand Awareness and Loyalty

brand behavior

Even if you already have an abundant group of loyal customers, building your brand’s reputation and awareness will allow your business to keep growing.

Facebook is a great place for your customers to share their interests and the reasons why they love your brand. This opens the doors to new customers on their following and so on.

Creating brand awareness can be difficult and expensive.

While your brand continues to increase its reputation and followers, Facebook will give you the opportunity to advertise your company’s new products to both current and potential customers.

Customer Service

The most important part of owning a business is customer service. Poor customer service can be what makes or breaks a customer’s decision to return.

A business Facebook page can essentially help build your customer service as well as allow you to listen to what your audience is saying about your business and what needs improvement.

A Facebook page will allow you to answer questions, respond to upset customers, and even show satisfied customers’ appreciation.

Be sure to respond to positive and negative comments.

This will humanize your company and let your customers connect with your business on a personal level.

Your response to their concerns will show your clients that you care about their needs, not just their money.

Contact Coin Ideology Digital

If your business doesn’t have a Facebook page yet or you have a Facebook but are having trouble finding new customers, contact Coin Ideology Digital online or at coinideology@gmail.com.

Running a successful social media page can be difficult no matter regardless of business or industry.

After a free consultation, we can help you decide what kinds of changes need to be made for your business to succeed on Facebook and any other social media pages that may require improvement.

ByDavid Adamson

When You Should Change Your Digital Marketing Plan and Strategy

Everything on the Internet is changing so fast. Trends come and go, and staying on top can be incredibly difficult. This is especially true of marketing. However, it would help if you kept that way, no matter how annoying it may seem.

However, the daily activities of a successful company are straightforward to carry out. We forget to pay attention to signals that our marketing needs to be renewed.

Read these signs; it’s time to change your marketing strategy.

#1. Marketing Trends Have Changed

Market trends never last long. What peaked a few years ago may no longer cut the mustard.

Five years ago, few companies used video content for their marketing. Today, the number of videos on social media and websites has increased significantly.

Suppose you don’t stay abreast of market trends and update your sales and marketing strategy. In that case, you will be left behind like Blockbuster or Toys “R” Us. If other companies start using new programs and online resources. For instance, remove add to cart button WooCommerce for their online store, your marketing campaign may be out of date.

It damages your brand image, and users see you as out of date or lazy.

#2. You Can’t Measure Your Results

To truly understand the impact of your digital marketing plan, you need to be able to measure it. Everything you do for your business must be measurable.

Why keep working on something when you can’t tell if it’s working or not?

If you use the same ideas over and over without knowing if they help, it’s time to change your strategy.

#3. Your Budget Has Changed

You need to be able to clearly define the exact amount of money to invest in your digital marketing plan.

It would be best if you had time to crack the numbers. Which of your plans will affect your success the most? How much money can you rationally spend on these items?

Most of your money goes into inbound marketing. These wires are much cheaper so you can find the most money to be made from them.

#4. You Aren’t Generating Enough New Leads

Attracting potential customers is one of the long-term goals of your sales and marketing strategy.

If you are looking at your internet marketing analysis and it doesn’t seem convincing, it’s time to rethink your strategy.

Did you use links to your site? This is the best way to generate sales leads to your website.

For new attention, consider keeping your blog and posting guests.

There are many ways to speed up lead generation. If your site is no longer attracting new traffic, it’s time to refresh.

#5. Your Website Needs Updating

Research has shown that 60% of all decisions are made before potential customers contact your company. They learn everything they need to know online, and if your website is out of date, they can get this information from someone other than you.

You need to make sure that your website is at the centre of your digital marketing plan. If not, it’s time to create a new strategy.

Your website can help generate leads. You have to tweak it.

Your site should look good too. 94% of people do not trust a website because of its design, and, as I said, the Internet is continuously changing.

So you need to update your website and make sure that it reflects not only the latest trends but also your brand goals and reputation.

#6. You Have New Products or Services to Sell

If you haven’t updated your sales and marketing strategy over the years, your products and services may no longer display correctly.

You likely added your product line after developing your first marketing campaign. The products themselves may be out of date, and new versions will appear.

Your marketing strategy should reflect this. New product suggestion is a great place to start a new marketing campaign since your customers haven’t seen it yet. When your brand is associated with innovation, your website is the first place to check for product news and updates.

Expert Marketing Services at Your Fingertips

Here are some signs that it’s time to change your sales and marketing strategy.

If you miss the time and do not use the latest market trends, you are already at a disadvantage. Grow your brand by showing customers that you are always on the cutting edge and that your products are up to date.

Here are some ways to update your digital marketing strategy right away.

Do a quick audit of your social media profiles

If you created your social media profiles a while ago; it is probably time to check them out quickly.

It’s time for everyone to re-evaluate and decide what works and what doesn’t. When ordering, keep in mind that you don’t need profiles on all social media platforms, especially if keeping them becomes a burden.

Repurpose old content

In a few years, all companies using a content marketing strategy will have old content pages and pages, many of which you will rarely see as you get older.

Outdated blog posts can be updated relatively quickly with new information and republished on your social networks. Just make sure you’re transparent about editing your old post.

Review and update your SEO keywords

When was the last time you looked at SEO keywords? When it has been some time, take the time to review the keywords you are using to control your SEO practices and update them as needed.

Summing up

It’s so easy to calm down in marketing. This will double as your business grows and you make money. But the company aims to develop. If you don’t increase and attract new customers, it’s time for a change.

Now you know that your digital marketing plan is as successful as it is up to date. You can’t wait for what you created a few years ago to resist today’s ventures. The market is continually changing and evolving. Your marketing plan should be up to date.

So don’t be afraid to review your plan and make changes. Learn from your mistakes and implement a new strategy that works for your business, not against it.

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ByDavid Adamson

Why Marketing Automation Is The Future of Digital Marketing

The present blog article focuses on marketing and email automation. It shows the reasons why marketing automation is the future of digital marketing. 

Introduction of Marketing Automation

The usage of software for automating marketing tasks and activities is marketing automation. Several marketing units use automation for redundant tasks and projects.

Such as social media blogs, email automation, campaigns, ad posting, and many more. It provides dynamic and practical content that helps in nurturing prospects. 

In simple words, marketing automation is a blend of techniques and software. It also gives extra specific and personalized understanding for their consumers.

To be practical, almost every marketing automation strategy gives three main skills including:

Introduction of Digital Marketing 

Digital marketing is one of the elements of marketing. Whereas marketing automation automates every marketing related program. It uses online and Internet-based digital systems and technologies.

Such as mobile phones, laptops, desktop computers, tablets, and many more. Digital marketing utilizes various systems for promoting services, brands, and products. 

Major categories of Marketing Automation 

Marketing Automation platform gives birth to several units. They are:

  1. Lead scoring
  2. Inbound marketing
  3. Lead nurturing
  4. Email automation 
  5. Mobile application
  6. Analytics
  7. Social media marketing
  8. Reporting, and 
  9. Others (The Reality Of Industrial Automation Systems)

Types of Digital Marketing 

In general, digital marketing relates to publicity provided through various digital tracks. Such as email, search engines, mobile apps, social media, and websites. Email automation is one of the processes under this.

Below are a few types of digital marketing. 

  1. PPC means Pay Per Click Marketing
  2. Inbound Marketing
  3. SEO means Search Engine Optimization 
  4. Affiliate Marketing
  5. Content Marketing
  6. Email Marketing
  7. Sponsored content 
  8. Video Marketing 
  9. Native Advertising
  10. Online Marketing
  11. SMS Messaging 
  12. Social Media Marketing, and
  13. Online PR

Main Takeaways

  • 44% of marketing managers use at least one kind of marketing automation software
  • Whereas 42% of leaders are planning to use it within the following two years.
  • Marketing automation gives a 14.5% gain in sales productivity and reduces expenses by 12.2%. 

According to a survey conducted by the Invesp Group conveys that: 

  • Businesses that have powerful omnichannel customer strategies maintain 89% of their customers.
  • The companies that have unstable omnichannel customer engagement procedures have a 33% retention rate. 

The SocialMediaToday analysis shows that the big goals of a marketing automation system as:

  • Generating and producing leads – 61%
  • Preparing and encouraging leads – 57%
  • Improving sales revenue – 47%
  • Enriching consumer intercourses – 36%
  • The efficiency of the marketing procedure – 29%
  • Enhancing and governing campaigns – 28%

A report by Google marketing insights reveals that: 

  • 26% of customers account for searching within mobile phone applications 
  • 33% of consumers use the brand’s or product’s official website for searching 
  • Almost 48% of clients use search engines for examination. 

The future of Digital Marketing: Marketing Automation 

It helps the leaders to handle heightening ROI burdens and struggling marketing dynamics.

The marketing automation system enables leaders to organize multi-touch channels that are getting complicated day-by-day.

1. Email Automation 

Almost 55% of e-commerce managers and companies use email marketing automation software. The central trends in 2020 are customer retention and personalized emails. 

The uses of email marketing are: 

  • Arranging drip campaigns
  • Customer and lead segmentation for marking split tests, tracking, and custom emails. 
  • Lead generation and nurture using the right and accurate emails. 
  • Managing campaigns using consumer lifecycle. 
  • Building active and creative email templates and land pages 

2. Promoting and Advertising

Almost 80% of the publicity of brands and products is done by marketing automation software. A total of 83% of clients say that social media listing is nice for the automation system. Whereas 75% of marketers say that email marketing is good. 23% of experts presume that automation is good for PR outer reach and brand promotion. 

3. Pay per click and SEO Campaign 

The official company’s website is an important function for lead generation. Display ads, automate PPC campaigns, publishings, and SEO are a few crucial marketing automation campaigns. Because they concentrate on the consumers throughout their client lifetime virtue. Below are the benefits of digital Advertising marketing automation software:

  • Performs strong remarketing topics to connect with passive consumers.
  • Optimization of proposal tools, keywords, and campaigns in social media platforms.  
  • Develops top-of-the-mind recall methods. 
  • Helps in managing many digital campaigns  
  • Records analytics of web dealings, in-depth campaigns, and many more.

4. Leads  

This automation provides tools and solutions that manage the lead conversion procedure. It also helps in improving the leads, nurturing the leads, and generating the leads. 

  • The companies that use marketing automation saw a growth of 77% in lead conversion rates. 
  • The corporations saw an increase of 80% boost in leads and a 451% rise in qualified leads that use this automation software. 

5. Multiplatform Marketing Automation 

Multiplatform automation builds client personas, custom product updates, and extends consumers using optical campaigns. It also establishes an automated workflow for every consumer on various channels. Some of the benefits of using omnichannel marketing software are: 

  • Segments the clients using their purchasing and engagement history. 
  • Helps in understanding the consumer through evaluating customer information and investment cycles.
  • Formulates personalized email automation campaigns and delivers custom statements.

6. Broadening ROI

Marketing automation gives companies a high Return on Investment. 44% of businesses saw a high ROI within 5 months and 76% of corporations in a year. Many metrics are in use for calculating ROI. Some of them are email opening rate, unsubscribing rate, click-through rate, and a few more. 

7. Social Media Platforms Marketing Automation

It provides real-time calculations of the customer’s and client’s data. They automate publishing content, manage posts, and provide seamless interactions. It also recognizes clients, responds to them, and optimizes interactions on many platforms. 

  • There are estimates that social media users will reach 3.43 billion by 2023. 
  • Almost 70% of marketing managers prefer to improve their social media funds. 
  • As per a survey, the number one trick that is in use by marketing leaders is social listening.

8. AI and Machine Learning Automation

The main aspect of marketing automation in the future will be Artificial Intelligence (AI) and Machine Learning (ML). AI marketing solutions target the right campaigns and approve products using the consumer lifecycle. The machine learning marketing tools give true knowledge into customer attitude. 

  •  58% of B2B businesses use chatbot features on their official website.
  • While almost 23% of customer service-centric companies have been using AI chatbots. 
  • A total of 69% of chatbots chats were settled starting from the beginning to the end. 

Best Marketing Automation Software 

Some of the best marketing automation software are given below. They are: 

a) PeppyBiz

  • It has excellent CRM, service, marketing automation, and management tools. 
  • Their software is in use by customers around the world and it has traffic of 12,000+ consumers. 
  • This software is good for various types of industries. 
  • Some of the features are tracking, assigning tickets, calendar views, and many more. 

b) Marketo

  • It is one of the SaaS-based software and is suitable for medium businesses. 
  • They have many solutions for dealing with marketing automation, email, mobile, and customer management. 
  • Customer training features, reporting, analytics, and accurate dashboards are few features. 

c) Infobip 

  • Infobip software is present in the United Kingdom and offers services since 2006. 
  • This is good for insurance, banking, and fintech-related corporations. 
  • It is a multichannel software and assists in building connections with the clients. 

d) MailChimp

  • It provides good marketing automation tools for every corporation. 
  • Some of the functions are transactional emails, tracking, and various integration tools. 
  • Their software is available for a free plan which allows 12,000 emails for 1 month and 2,000 customer limits. 

e) PushAd

  • This is a SaaS-based marketing software and it operates in mobile and desktop systems. 
  • Device targeting, lead scoring, custom websites, dynamic content are few features. 
  • They offer their software for free and have both free app versions and a trial. 

Conclusion 

These are various types of digital marketing like content, email automation, SEO, and many more. But all these are available in the form of a package in marketing software. So, that is the reason why marketing automation is the future of digital marketing. If your or your company haven’t used any marketing software then it’s high time to start using one. 

Do You Want To Read More Information On Digital Marketing? Read These Posts

ByDavid Adamson

Digital Marketing Strategies for Fashion and Lifestyle Products

How will you present your brand in an online market crowded with fashion products?

It is a very difficult task. But if you make use of digital marketing then you can easily do this. Your brand awareness can be increased; sales and brand presence can be improved if you apply fashion digital marketing.

If you want your brand to become popular and your items to be purchased by a lot of people then you have to present your items at a place where an ideal audience is present.

Digital marketing plays a very good role in doing this so that your fashion items can be sold quickly. Now I am going to tell you digital marketing strategies for fashion and lifestyle products. Click here to read unique and advance SEO strategies with examples.

Advanced SEO Strategies

Visitors Should Be Retargeted

A visitor does not immediately buy the product just after visiting a site or seeing an ad. The products seen by such visitors at an early time should be presented to them again in the form of reminder ads so that you can retarget them.

It will be a good idea to offer discounts to such visitors if they are not taking interest in your site and do not want to visit it again. For increasing your turnover, you should retarget those people who do not continue the purchase after adding items to their cart.

Target Visitors

Promote Your Product on a Festival

It will be good for you if you offer discounts on several items and inform your subscribers about this via emails specially on a festive season.

Suppose you have 15 types of items then you can give a discount on each type of item separately for 15-days period. You can give discounts on shoes on the first day and on jackets on the next day and then can give discounts also on several items for 15 days.

Festival Escalator Marketing Ideas

After seeing such a nice offer of a discount, the people will share this information with the other people and in this way more and more people will be aware of the products of your company and your customers can also increase.

By offering a discount on the purchase of a pair of jackets, glasses and shirts you can attract a lot of customers. You can also offer a gift on the purchase of more than Rs. 500.

This will make the customers purchase a lot of items from your company’s website. Instagram, Twitter and Facebook should be used for sharing this information about promotions and discounts.

Style Guides Should also be Created on the Site

Fashion and Lifestyle Marketing Strategy

You should present style guides on the site if several clothing items are offered by a fashion brand.

In this way different combinations of items can be visualized by the visitors and subscribers and they can make their decisions before purchasing these.

You can use it as a strategy for fashion marketing so that fashion products can be sold easily and quickly online.

For winter, summer seasons, weddings, picnics, and several other occasions style guides can be created. You can easily create these on a special section of your site. Click here to read point-to-point e-commerce design strategies to create a better website structure.

Take Benefit from Influencers

Influence Marketing

It is possible that the following of some vloggers and fashion bloggers is very big. These people can help you as the influencer. By doing this your target market can be catered in a much better way.

A lot of respect is given to these influencers and they have a very good reputation. If your products are recommended by these people then your sales can increase at a faster rate.

They usually do the advertisement of your items to a wide category of potential customers. A lot of new customers can be easily got by you if the right influencer is chosen by you.

All special events throughout the year should be focused by you

People buy gifts at special events like Christmas, birthdays, bridal showers, baby showers, friendship day, Father’s Day, Mother’s Day, etc.

There are certain products that fit on various occasions. It will be a good idea to do the marketing of these types of products. For instance, on Father’s Day promoting men’s shirts will be good for your business.

Similarly, on Valentine’s Day promotion of matching clothes for couples can be a perfect strategy for your business.

If you want to increase the sales, quality traffic, and organic visibility of your online business then you should consult with Mind Digital the SEO company in India.

Do You Want To Read More Digital Marketing Strategies? Read these blog posts

ByDavid Adamson

Top 10 Blockchain Marketing Agencies 2021 (Researched by Industry Leader)

It’s time to know about top 10 blockchain marketing agencies in 2021 that make a difference in the quality and cost of your project.

When looking for a top blockchain marketing agency for your cryptocurrency projects, you’ll often find yourself surrounded by too many options, which makes it difficult to choose the right one.

Well, you can always trust the word of industry-leaders like Clutch when it comes to shortlisting the top digital marketing companies in India.

Blockchain Digital Marketing refers to the act of using digital tools and options such as social media, website, content and email for the promotion of a particular brand, product or service.

As the trend for social and mobile is rising, so is the businesses’ interest in digital marketing, which is already replacing traditional marketing as a more efficient and globally accessible means for increasing business sales.

In the modern, digital-oriented marketplace, having an online presence is compulsory for a business to get long-term success. A digital marketing company can help you both create a digital presence and increase your digital reach, traffic, and business sales.

However, finding a suitable blockchain marketing agency can itself be a challenge, especially if you have no previous experience of hiring or working with a digital agency.

Also Read: Top 10 Best Digital Marketing Companies 2021

That’s why we are sharing this list, researched and curated by Clutch, of the top blockchain marketing agencies that you can hire for your next digital marketing campaign.

Top 10 Blockchain Marketing Agencies

Make sure to do your own research of these companies, read the descriptions, reviews and check out their past projects to find the right fit for your marketing needs.

1. Coin Ideology Digital

Based in the U.S., Coin Ideology is a digital marketing firm that has been consistently ranking on top in Clutch’s list of best blockchain marketing agencies in the world. With over 7 reviews, averaging at 4.9, Coin Ideology is the most preferred choice of businesses for digital marketing services. 

The company has over 50 digital experts and provides a variety of blockchain marketing services, including SEO, PPC, and social media marketing.

Clutch Rating – 4.9

Top Awards: Dealcrunch Editor’s Retail Choice Award™: Performance-based Web Marketing Services (2017), Inc 5000 Hall of Fame, Google Premier Partner, #1 Best Place To Work in PA

2. SAG IPL

SAG IPL is an India-based digital marketing and technology firm that has been rated as one of the best IT companies in India for its unparalleled suite of services and exceptional work quality. 

The company provides all types of digital services, including web design, development and digital marketing, with specialization in the ICO marketing of blockchain projects based on cutting-edge technologies like blockchain. 

They have an in-house team of 200+ full-time marketing and development experts who serve customers in over 30 countries.

Clutch Rating – 4.6

Top Rewards: Best Digital Marketing Company 2019 by TopSEOs, Top Developer 2019 by Clutch, Most Reliable Company by Extract, Best Mobile App Developer by Appfutura, One of the Top Content Marketing Companies by GoodFirms

3. Big Leap

Based in Utah, USA, Big Leap is a blockchain marketing agency “built on trust”. As a full-service digital marketing company, it provides services to both local and international clients in a variety of niches. 

Its services include SEO, Content Marketing, Reputation Management, Social Media Marketing, CRO Marketing, and Marketing Automation.

Clutch Rating – 4.7

Top Rewards: Inc. 5000 (2016, 2017, 2018, 2019), Entrepreneur 360, Best Company Culture, Sales and Marketer of the Year, and Best Company for Women

4. Wpromote

Wpromote is a leading blockchain marketing company based in California that provides marketing services such as SEO, PPC, Email marketing, and Social Media.

The company is dedicated to helping businesses increase their online reach, growth and customer acquisition rate. It has an ever-growing team of 250+ professionals, delivering quality digital services to their clients all around the globe.

Clutch Rating – 4.5

Top Rewards: Agency of the Year (2017) by Landy Awards, Best Place to Work in Advertising & Media by AdAge

5. IndeedSEO

IndeedSEO is an SEO agency based in India and providing services to clients worldwide. Its services include SEO, Social Media, Reputation Management, PPC, Link Building, and Content Writing. 

The company has a staff of 15-20 full-time professionals and also works with freelancers on a need basis. It provides services to a variety of businesses, including SMEs and startups.

Clutch Rating – 4.6

Top Rewards: Best SEO Company by goodfirms Google Analytics Certified Partner, Bing Ads Accredited Professional, Google Certified Partner

6. Red Hot Penny

This is a London, UK-based digital and search marketing company that provides a range of digital solutions & services to online brands.

They have a team of less than 50 employees, who are all expert in a variety of digital techniques and skills. 

The services provided by Red Hot Penny include digital media, PR, social media, content marketing, and others.

Clutch Rating – 4.6

Top Rewards: Biddable Brand Campaign of the Year 2017, Shortlisted for the UK Agency Awards 2017

7. Rise Interactive

Rise Interactive is a digital marketing agency founded in 2004 in Chicago. The company provides a complete suite of blockchain marketing services, including SEO, email marketing, social media, affiliate marketing, content marketing, and more. 

The company also provides web & mobile development services through a dedicated team. They have specialization in healthcare, finance and many other industries.

Clutch Rating – 4.5

Top Rewards: Crain’s Best Places to Work: 2018 Best Places to Work in Chicago

8. HelpGood

HelpGood is a digital marketing company with specialization in helping nonprofits and purpose-driven organisations achieve their online goals through personalised marketing. 

The company works exclusively with nonprofits, governments and similar agencies.

Clutch Rating – 4.5

Top Rewards: Ad Council Awards (2013, 2015-2017)

9. Novi.Digital

Novi.Digital is a Lancaster, UK-based digital marketing agency that was founded in 2009 and provides services like SEO, PPC and content marketing to global clients. 

It’s a Google-certified company for data-driven marketing.

Clutch Rating – 4.5

Top Rewards: 2014 Lancashire Red Rose Award, BIBA Lancashire Employer of the Year Finalist

10. MultiView

MultiView is an Irving, Texas-based digital marketing agency with a specialization in B2B marketing. 

The company was founded in 2000 and now has offices in the USA and Canada.

Clutch Rating – 4.5

So, now you have the list of the top digital marketing companies that you can connect with for all your online marketing and promotion needs. All these companies have been researched and approved by Clutch for reliable & effective services.

Recommended Post: Top 10 Best SEO Companies 2021

ByDavid Adamson

Top 10 Best Digital Marketing Companies 2021

We research top results in all search engines like Google, Yahoo, Bing and Duckduckgo and find these top 10 best digital marketing companies in 2021,

The world of digital marketing is a very competitive one. There are lots of companies with so many amazing features for different types of organizations.

These digital marketing companies offer different digital marketing services. Some offer more services than others.

However, the premises for judgment will be about how well they deliver these services and not just how much. Below are the companies considered to be the best marketing companies.

Recommended Post : Top 10 Best SEO Companies 2021

Web FX

digital marketing company

Web FX is arguably one of the best digital marketing companies in the US.

It offers services such as digital transformation, branding, search engine optimization and social media marketing.

This team of about 200 individuals is sure to deliver your next web design or web development project. Their minimum price is $1000 per project.

Disruptive Advertising

Disruptive Advertising has proven to be a digital marketing company that is best for brands who want to create awareness about their products to new customers.

It only considers projects from $1000 upwards. Projects include performance marketing, social media marketing and email marketing.

It is one of the best marketing companies if you want to create a landing page.

Wow-How Studio

Wow-How brings sophistication to a whole new level with its game design, 2D and 3D graphics, sophisticated animation, video editing, post-production, VR and AR services.

Offering services such as branding, marketing, graphic designing, game development at the minimum price of $1000 per project is a bargain.

This digital marketing company is always looking to up its game and it is currently doing so by adding performance marketing, ecommerce development and marketing to its services.

Bird Marketing Limited

Bird Marketing is believed to the highest level of service and extensive knowledge.

Its is no surprise that most companies turn to this digital marketing companies for pay per click, branding, SEO and web design solutions.

This UK based company has seen all there is to the digital world and is dedicated to bringing customer’s business visions to life through its knowledge and experience.

Its minimum project prize is $1000. It uses paid and organic traffic to help its clients create adequate brand awareness.

Over The Top SEO

Over the top is a multifaceted company that specialize in creating top-notch brand partnerships.

They help their clients find investment opportunities in the digital domain.

They also promote omnichannel marketing campaigns for their clients by offering SEO, social media, email marketing and performance marketing services.

In other words, Over the Top is a digital marketing company and a startups accelerator rolled into one. It is no surprise that $5000 is their minimum project price.

SEO Brand

Marketing entails trust and it is a long term process. This is the fundamentals of SEO Brand digital marketing company.

This digital marketing company helps small and medium scale enterprises that want to build on the long run by providing them SEO, pay per click, client relations (customer marketing) and content strategy services.

Although their minimum project price is $1000, SEO Brand prefers to work with clients who are willing to commit to a long term contract.

EngineerBabu

It is not every day you see startups that are helping other startups.

However, a group of university students came together and made this a reality.

With a minimum project price of $5000, EngineerBabu will offer Services: branding, SEO, content marketing and development services to their clients.

It focuses on organic marketing to create awareness and it specializes in building Minimum Viable Product (MVP) for startups.

Studio Mosaic

Studio Mosaic is no small digital marketing company. This marketing company has worked on the latest digital marketing projects in India.

This includes launching and promoting more than 500 apps all over the world.

With minimum project price of $1000, clients can get app store optimization, app install campaigns, online pr, social media marketing, SEO, content marketing development & design

Delante

Technical SEO is a very important aspect of SEO. They can help boost organic traffic and help curb expenses the website would have incurred using paid traffic.

Delante has SEO experts who are passionate about helping firms grow their website by offering SEO, content marketing, development & design services. Minimum project price is $1000.

The company encourages its clients to use Google Ads, organic listings, social, search, and paid marketing to scale faster.

Crowd

Perhaps it is called crowd because it can help a website draw crowds. The company offers SEO, web development and design, and content marketing services to its clients.

Besides brand awareness creation, Crowd also helps with lead nurturing and business development.

The experts here can give you the best digital tools, the most suitable design and development strategies for a minimum of $5000 per project

There are a host pf other digital marketing companies that are not listed here.

This is not to discredit them as the list above was sourced according to the locations of the different companies. In addition, this list is not arranged in any particular order.

These digital marketing companies use the best SEO practices as well as top plugins like WooCommerce Private Store plugins or the WooCommerce Product Size Charts to ensure they produce desired results.