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The present blog article focuses on marketing and email automation. It shows the reasons why marketing automation is the future of digital marketing.
The usage of software for automating marketing tasks and activities is marketing automation. Several marketing units use automation for redundant tasks and projects.
Such as social media blogs, email automation, campaigns, ad posting, and many more. It provides dynamic and practical content that helps in nurturing prospects.
In simple words, marketing automation is a blend of techniques and software. It also gives extra specific and personalized understanding for their consumers.
To be practical, almost every marketing automation strategy gives three main skills including:
Digital marketing is one of the elements of marketing. Whereas marketing automation automates every marketing related program. It uses online and Internet-based digital systems and technologies.
Such as mobile phones, laptops, desktop computers, tablets, and many more. Digital marketing utilizes various systems for promoting services, brands, and products.
Marketing Automation platform gives birth to several units. They are:
In general, digital marketing relates to publicity provided through various digital tracks. Such as email, search engines, mobile apps, social media, and websites. Email automation is one of the processes under this.
Below are a few types of digital marketing.
According to a survey conducted by the Invesp Group conveys that:
The SocialMediaToday analysis shows that the big goals of a marketing automation system as:
A report by Google marketing insights reveals that:
It helps the leaders to handle heightening ROI burdens and struggling marketing dynamics.
The marketing automation system enables leaders to organize multi-touch channels that are getting complicated day-by-day.
1. Email Automation
Almost 55% of e-commerce managers and companies use email marketing automation software. The central trends in 2020 are customer retention and personalized emails.
The uses of email marketing are:
2. Promoting and Advertising
Almost 80% of the publicity of brands and products is done by marketing automation software. A total of 83% of clients say that social media listing is nice for the automation system. Whereas 75% of marketers say that email marketing is good. 23% of experts presume that automation is good for PR outer reach and brand promotion.
3. Pay per click and SEO Campaign
The official company’s website is an important function for lead generation. Display ads, automate PPC campaigns, publishings, and SEO are a few crucial marketing automation campaigns. Because they concentrate on the consumers throughout their client lifetime virtue. Below are the benefits of digital Advertising marketing automation software:
This automation provides tools and solutions that manage the lead conversion procedure. It also helps in improving the leads, nurturing the leads, and generating the leads.
5. Multiplatform Marketing Automation
Multiplatform automation builds client personas, custom product updates, and extends consumers using optical campaigns. It also establishes an automated workflow for every consumer on various channels. Some of the benefits of using omnichannel marketing software are:
6. Broadening ROI
Marketing automation gives companies a high Return on Investment. 44% of businesses saw a high ROI within 5 months and 76% of corporations in a year. Many metrics are in use for calculating ROI. Some of them are email opening rate, unsubscribing rate, click-through rate, and a few more.
7. Social Media Platforms Marketing Automation
It provides real-time calculations of the customer’s and client’s data. They automate publishing content, manage posts, and provide seamless interactions. It also recognizes clients, responds to them, and optimizes interactions on many platforms.
8. AI and Machine Learning Automation
The main aspect of marketing automation in the future will be Artificial Intelligence (AI) and Machine Learning (ML). AI marketing solutions target the right campaigns and approve products using the consumer lifecycle. The machine learning marketing tools give true knowledge into customer attitude.
Some of the best marketing automation software are given below. They are:
These are various types of digital marketing like content, email automation, SEO, and many more. But all these are available in the form of a package in marketing software. So, that is the reason why marketing automation is the future of digital marketing. If your or your company haven’t used any marketing software then it’s high time to start using one.
How will you present your brand in an online market crowded with fashion products?
It is a very difficult task. But if you make use of digital marketing then you can easily do this. Your brand awareness can be increased; sales and brand presence can be improved if you apply fashion digital marketing.
If you want your brand to become popular and your items to be purchased by a lot of people then you have to present your items at a place where an ideal audience is present.
Digital marketing plays a very good role in doing this so that your fashion items can be sold quickly. Now I am going to tell you digital marketing strategies for fashion and lifestyle products. Click here to read unique and advance SEO strategies with examples.
A visitor does not immediately buy the product just after visiting a site or seeing an ad. The products seen by such visitors at an early time should be presented to them again in the form of reminder ads so that you can retarget them.
It will be a good idea to offer discounts to such visitors if they are not taking interest in your site and do not want to visit it again. For increasing your turnover, you should retarget those people who do not continue the purchase after adding items to their cart.
It will be good for you if you offer discounts on several items and inform your subscribers about this via emails specially on a festive season.
Suppose you have 15 types of items then you can give a discount on each type of item separately for 15-days period. You can give discounts on shoes on the first day and on jackets on the next day and then can give discounts also on several items for 15 days.
After seeing such a nice offer of a discount, the people will share this information with the other people and in this way more and more people will be aware of the products of your company and your customers can also increase.
By offering a discount on the purchase of a pair of jackets, glasses and shirts you can attract a lot of customers. You can also offer a gift on the purchase of more than Rs. 500.
This will make the customers purchase a lot of items from your company’s website. Instagram, Twitter and Facebook should be used for sharing this information about promotions and discounts.
You should present style guides on the site if several clothing items are offered by a fashion brand.
In this way different combinations of items can be visualized by the visitors and subscribers and they can make their decisions before purchasing these.
You can use it as a strategy for fashion marketing so that fashion products can be sold easily and quickly online.
For winter, summer seasons, weddings, picnics, and several other occasions style guides can be created. You can easily create these on a special section of your site. Click here to read point-to-point e-commerce design strategies to create a better website structure.
It is possible that the following of some vloggers and fashion bloggers is very big. These people can help you as the influencer. By doing this your target market can be catered in a much better way.
A lot of respect is given to these influencers and they have a very good reputation. If your products are recommended by these people then your sales can increase at a faster rate.
They usually do the advertisement of your items to a wide category of potential customers. A lot of new customers can be easily got by you if the right influencer is chosen by you.
People buy gifts at special events like Christmas, birthdays, bridal showers, baby showers, friendship day, Father’s Day, Mother’s Day, etc.
There are certain products that fit on various occasions. It will be a good idea to do the marketing of these types of products. For instance, on Father’s Day promoting men’s shirts will be good for your business.
Similarly, on Valentine’s Day promotion of matching clothes for couples can be a perfect strategy for your business.
If you want to increase the sales, quality traffic, and organic visibility of your online business then you should consult with Mind Digital the SEO company in India.
When looking for a top blockchain marketing agency for your cryptocurrency projects, you’ll often find yourself surrounded by too many options, which makes it difficult to choose the right one.
Well, you can always trust the word of industry-leaders like Clutch when it comes to shortlisting the top digital marketing companies in India.
Blockchain Digital Marketing refers to the act of using digital tools and options such as social media, website, content and email for the promotion of a particular brand, product or service.
As the trend for social and mobile is rising, so is the businesses’ interest in digital marketing, which is already replacing traditional marketing as a more efficient and globally accessible means for increasing business sales.
In the modern, digital-oriented marketplace, having an online presence is compulsory for a business to get long-term success. A digital marketing company can help you both create a digital presence and increase your digital reach, traffic, and business sales.
However, finding a suitable blockchain marketing agency can itself be a challenge, especially if you have no previous experience of hiring or working with a digital agency.
Also Read: Top 10 Best Digital Marketing Companies 2020
That’s why we are sharing this list, researched and curated by Clutch, of the top blockchain marketing agencies that you can hire for your next digital marketing campaign.
Make sure to do your own research of these companies, read the descriptions, reviews and check out their past projects to find the right fit for your marketing needs.
Based in the U.S., Coin Ideology is a digital marketing firm that has been consistently ranking on top in Clutch’s list of best blockchain marketing agencies in the world. With over 7 reviews, averaging at 4.9, Coin Ideology is the most preferred choice of businesses for digital marketing services.
The company has over 50 digital experts and provides a variety of blockchain marketing services, including SEO, PPC, and social media marketing.
Clutch Rating – 4.9
Top Awards: Dealcrunch Editor’s Retail Choice Award™: Performance-based Web Marketing Services (2017), Inc 5000 Hall of Fame, Google Premier Partner, #1 Best Place To Work in PA
SAG IPL is an India-based digital marketing and technology firm that has been rated as one of the best IT companies in India for its unparalleled suite of services and exceptional work quality.
The company provides all types of digital services, including web design, development and digital marketing, with specialization in the ICO marketing of blockchain projects based on cutting-edge technologies like blockchain.
They have an in-house team of 200+ full-time marketing and development experts who serve customers in over 30 countries.
Top Rewards: Best Digital Marketing Company 2019 by TopSEOs, Top Developer 2019 by Clutch, Most Reliable Company by Extract, Best Mobile App Developer by Appfutura, One of the Top Content Marketing Companies by GoodFirms
Based in Utah, USA, Big Leap is a blockchain marketing agency “built on trust”. As a full-service digital marketing company, it provides services to both local and international clients in a variety of niches.
Its services include SEO, Content Marketing, Reputation Management, Social Media Marketing, CRO Marketing, and Marketing Automation.
Top Rewards: Inc. 5000 (2016, 2017, 2018, 2019), Entrepreneur 360, Best Company Culture, Sales and Marketer of the Year, and Best Company for Women
Wpromote is a leading blockchain marketing company based in California that provides marketing services such as SEO, PPC, Email marketing, and Social Media.
The company is dedicated to helping businesses increase their online reach, growth and customer acquisition rate. It has an ever-growing team of 250+ professionals, delivering quality digital services to their clients all around the globe.
Top Rewards: Agency of the Year (2017) by Landy Awards, Best Place to Work in Advertising & Media by AdAge
IndeedSEO is an SEO agency based in India and providing services to clients worldwide. Its services include SEO, Social Media, Reputation Management, PPC, Link Building, and Content Writing.
The company has a staff of 15-20 full-time professionals and also works with freelancers on a need basis. It provides services to a variety of businesses, including SMEs and startups.
Top Rewards: Best SEO Company by goodfirms Google Analytics Certified Partner, Bing Ads Accredited Professional, Google Certified Partner
This is a London, UK-based digital and search marketing company that provides a range of digital solutions & services to online brands.
They have a team of less than 50 employees, who are all expert in a variety of digital techniques and skills.
The services provided by Red Hot Penny include digital media, PR, social media, content marketing, and others.
Top Rewards: Biddable Brand Campaign of the Year 2017, Shortlisted for the UK Agency Awards 2017
Rise Interactive is a digital marketing agency founded in 2004 in Chicago. The company provides a complete suite of blockchain marketing services, including SEO, email marketing, social media, affiliate marketing, content marketing, and more.
The company also provides web & mobile development services through a dedicated team. They have specialization in healthcare, finance and many other industries.
Top Rewards: Crain’s Best Places to Work: 2018 Best Places to Work in Chicago
HelpGood is a digital marketing company with specialization in helping nonprofits and purpose-driven organisations achieve their online goals through personalised marketing.
The company works exclusively with nonprofits, governments and similar agencies.
Top Rewards: Ad Council Awards (2013, 2015-2017)
Novi.Digital is a Lancaster, UK-based digital marketing agency that was founded in 2009 and provides services like SEO, PPC and content marketing to global clients.
It’s a Google-certified company for data-driven marketing.
Top Rewards: 2014 Lancashire Red Rose Award, BIBA Lancashire Employer of the Year Finalist
MultiView is an Irving, Texas-based digital marketing agency with a specialization in B2B marketing.
The company was founded in 2000 and now has offices in the USA and Canada.
So, now you have the list of the top digital marketing companies that you can connect with for all your online marketing and promotion needs. All these companies have been researched and approved by Clutch for reliable & effective services.
Recommended Post: Top 10 Best SEO Companies 2020
The world of digital marketing is a very competitive one. There are lots of companies with so many amazing features.to different types of organizations.
These digital marketing companies offer different digital marketing services. Some offer more services than others.
However, the premises for judgment will be about how well they deliver these services and not just how much. Below are the companies considered to be the best marketing companies.
Recommended Post : Top 10 Best SEO Companies 2020
Web FX is arguably one of the best digital marketing companies in the US.
It offers services such as digital transformation, branding, search engine optimization and social media marketing.
This team of about 200 individuals is sure to deliver your next web design or web development project. Their minimum price is $1000 per project.
Disruptive Advertising has proven to be a digital marketing company that is best for brands who want to create awareness about their products to new customers.
It only considers projects from $1000 upwards. Projects include performance marketing, social media marketing and email marketing.
It is one of the best marketing companies if you want to create a landing page.
Wow-How brings sophistication to a whole new level with its game design, 2D and 3D graphics, sophisticated animation, video editing, post-production, VR and AR services.
Offering services such as branding, marketing, graphic designing, game development at the minimum price of $1000 per project is a bargain.
This digital marketing company is always looking to up its game and it is currently doing so by adding performance marketing, ecommerce development and marketing to its services.
Bird Marketing is believed to the highest level of service and extensive knowledge.
Its is no surprise that most companies turn to this digital marketing companies for pay per click, branding, SEO and web design solutions.
This UK based company has seen all there is to the digital world and is dedicated to bringing customer’s business visions to life through its knowledge and experience.
Its minimum project prize is $1000. It uses paid and organic traffic to help its clients create adequate brand awareness.
Over the top is a multifaceted company that specialize in creating top-notch brand partnerships.
They help their clients find investment opportunities in the digital domain.
They also promote omnichannel marketing campaigns for their clients by offering SEO, social media, email marketing and performance marketing services.
In other words, Over the Top is a digital marketing company and a startups accelerator rolled into one. It is no surprise that $5000 is their minimum project price.
Marketing entails trust and it is a long term process. This is the fundamentals of SEO Brand digital marketing company.
This digital marketing company helps small and medium scale enterprises that want to build on the long run by providing them SEO, pay per click, client relations (customer marketing) and content strategy services.
Although their minimum project price is $1000, SEO Brand prefers to work with clients who are willing to commit to a long term contract.
It is not every day you see startups that are helping other startups.
However, a group of university students came together and made this a reality.
With a minimum project price of $5000, EngineerBabu will offer Services: branding, SEO, content marketing and development services to their clients.
It focuses on organic marketing to create awareness and it specializes in building Minimum Viable Product (MVP) for startups.
Studio Mosaic is no small digital marketing company. This marketing company has worked on the latest digital marketing projects in India.
This includes launching and promoting more than 500 apps all over the world.
With minimum project price of $1000, clients can get app store optimization, app install campaigns, online pr, social media marketing, SEO, content marketing development & design
Technical SEO is a very important aspect of SEO. They can help boost organic traffic and help curb expenses the website would have incurred using paid traffic.
Delante has SEO experts who are passionate about helping firms grow their website by offering SEO, content marketing, development & design services. Minimum project price is $1000.
The company encourages its clients to use Google Ads, organic listings, social, search, and paid marketing to scale faster.
Perhaps it is called crowd because it can help a website draw crowds. The company offers SEO, web development and design, and content marketing services to its clients.
Besides brand awareness creation, Crowd also helps with lead nurturing and business development.
The experts here can give you the best digital tools, the most suitable design and development strategies for a minimum of $5000 per project
There are a host pf other digital marketing companies that are not listed here.
This is not to discredit them as the list above was sourced according to the locations of the different companies. In addition, this list is not arranged in any particular order.
These digital marketing companies use the best SEO practices as well as top plugins like WooCommerce Private Store plugins or the WooCommerce Product Size Charts to ensure they produce desired results.
SEO (Search Engine Optimization) is the reflection of how your business conducts itself online. SEO focuses on how search engines like Google read and rank your website.
To have a good rank – quality content, effective link building, and technical expertise are required to get the best results. SEO is the practice of increasing the quality and quantity of traffic on your website through search engine results.
Whether you seek to improve your ranking in the search engine or want your website to show up in local search results, investing in good SEO is very important for business growth.
To help you in your search for the best SEO partner, we have compiled a list of top SEO companies.
Here are top-performing SEO agencies which can best fit your business goals:
Webomaze is an award-winning digital marketing and website design company with the main focus on SEO.
With an innovative vision, dedication, and hard work, Webomaze became one of Australia’s fastest-growing SEO and digital marketing companies.
They follow vetted processes and advanced technologies, which allow us to match the business needs and assure that you get a high level of services and results for your marketing budgets.
The clients’ website leads have increased by half within a few months, and the clients praise their success. With Webomaze, your business is in good hands.
Whatever SEO service you need, they have experience in it; you can also read about a wide range of happy clients on their website.
Feel completely taken care of when their SEO experts back your business as dedicated to helping you succeed and achieve new heights.
Grow your business with the top marketers in the business niche. Their highly trained digital marketing experts put together thousands of digital marketing campaigns for companies looking to increase their leads, transactions, phone calls, and website traffic.
WebFX has been rated one of the best SEO agencies. As a leader in SEO, PPC, and web designing services, their company prides itself on driving traffic and uses the latest technology measures to deliver ultimate real results to the clients.
Their team lays the creative groundwork for your digital presence with the best web design. They take pride in driving growth for businesses using the latest marketing strategies.
Smart Sites is one of the highly recommended digital marketing companies in San Diego. Smart Sites offers the best in class services for SEO, paid media, email marketing, etc.
Their solution helps attract the right customers, converts leads, and enables you to grow your business.
They have highly skilled SEO experts; among all the internet marketing agencies, they are the only one who generates, validates, and reports online the leads in real-time.
They are one of the highly transparent companies, both in work and communication.
If you want to rank high in the search engine, their high-level search engine optimization practice is for you. They have pioneered SEO techniques and applied data for a winning formula.
They treat every single client business as if it is their own business. It takes a lot of creativity and thinking outside the box to be on top, they have taken SEO very seriously and love what they do.
Whether you are talking about SEO, PPC, or social media marketing, they do it with pride and utilize expert-level engineers. They have thousands of success stories of the clients.
They can get good marketing results, fulfil your unique business needs, and manage contents that aim to drive more conversion and traffic.
At Straight North, you will get a full range of SEO solutions for all types of organizations. When you choose to work with straight north, a highly skilled SEO management team will oversee your website.
Their team is highly transparent and collaborative, with a focus on results. They believe that a great SEO strategy brings content, code, and context together to make you valuable and discoverable to your customers.
They are one of the best online marketing companies which can help you to grow your business and also helps you to generate more traffic and sales leads.
It is a privilege when you trust them, and they will do everything to bring trust and value to your company.
Uplers is one of the SEO firms that offer unparalleled expertise and proprietary strategies to get the business ranking higher and faster.
Their highly specialized SEO services include everything from content optimization to link building.
They generate real results by helping online visibility and organic traffic.
They believe in the power of a connected world and make big ideas a reality. they are a one-stop digital service company and are the most trusted and fastest-growing company serving companies worldwide.
They are open to adopting new technologies; they will keep you informed and help you work together in the creative process.
They are here to develop, implement, and optimize a digital strategy that drives real business results. They have served thousands of customers;
Social SEO is all one marketing solution that combines online marketing tools to increase visibility, loyalty, manage records, and track results.
Whether your business requires little help or full-scale planning, their services are here to meet any needs. They try to make our business innovative and have the latest market technology so that your business can get benefits from the latest and greatest technologies.
They have helped many clients’ businesses to appear on the first page of Google. Their team of experts works tirelessly behind the scene so that your business can run and grow successfully.
SEO Valley is one of the trusted and fastest-growing digital marketing companies that serve small to medium-sized companies worldwide.
Their team of SEO experts develops sustainable strategies to boost sales and increases brand visibility.
They depend on simple keywords to get a high search ranking; their goal is to help your business grow by driving more traffic to your website, giving the users a positive experience, and converting clicks into customers.
With their amazing approach, you will see sustainable results fast. Their SEO services and techniques have brought the client to the first page of the Google result for the relevant keywords.
SEO Plus helps businesses to improve their online visibility on the internet. Their team is specialized in SEO and also has international experience in working with the companies.
They are proud to say that they are one of the best SEO agencies. They have helped businesses across the globe improve their visibility in search.
They take a data-driven approach to everything they do, from making marketing campaigns to building optimized websites. They mainly focus on offering transparent services to businesses.
Their SEO techniques focus on high-quality strategies that pay off in the long run. They offer assured results in an estimated time.
Local SEO Search is a company based in Toronto. They base their SEO strategies on hard and tested data. They serve clients everywhere across the globe.
They combine online traffic sources with driving visitors to optimize landing pages.
Once the traffic is converted into leads, Local SEO Search will assist your business with the sales funnel and other best practices to ensure you get the most out of your campaign.
At Local SEO Search, each client is their top priority, and they make sure everyone who visits us is satisfied, and fulfill their expectation. They assure you of their best services always.
Their goal is to get your rank first, but grow your business by delivering more right leads and converting leads to customers.
So this was a carefully curated list of the best SEO companies that can help you grow your business. Hope this will be useful for you!!
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Digital marketing is growing and customers are looking for new methods of payments. There are various financing methods e-commerce are applying to make their customer satisfy the buying procedure.
There is a payment method called POS which stands for Point of Sale financing. This allows the customers to pay for a certain product for a period of time after buying.
This kind of lending method is growing these days. 3 people are working together on this payment method. The Merchant, The lender, and the customer.
Whenever the customer makes a purchase and finalizes the payment method all the information about the customers will be passed on to the lender by the merchant for proving the loan. Then the lender makes his decision and the customer can select for the point of sale financing while purchasing the product.
Customers can choose financing measures and can buy the product. With this kind of financing method, there is a significate growth in the business. POS finance, sales financing is giving the customers a new way through which they can make a payment for their product.
This method can be used by both small business or large business. This method can be very helpful for both the customers and for the lender if implemented correctly as it is providing a flexible way to pay for your product.
This can make a positive impact on your business will help build trust with the customers and will even grow your sales. This gives customers a chance to buy products even if exceeds their pocket value as they can pay for it in installments later.
But not all the companies are providing Point of Sale financing. It will largely depend on how big your company is and how much you can provide to your customers.
Let’s look into some of the positive sides of Point of Sale (POS) financing for small business
Customers who want to buy a lot of products but are not able to pay for all at the same time. If you are offering them the POS financing methods, you are giving your customers a choice to buy now and pay later. People buy in bully and pays for all the products later.
If you are letting your customers pay later without even charging any interest, you will slightly see an increase in your sales. As more people will buy a product from you.
You are proving your customers with a flexible way to do the payment at a period of time. With POS financing many companies have seen a growth in sales by about 30%.
With Point of Sale financing, customers don’t have to go to the bank for all those processes to apply for a loan. You can do this while purchasing an item this is the easiest and more efficient way for busying any product.
POS financing will provide customers with a user-friendly experience while shopping online or in-store. You don’t have to pay an extra penny if you choose POS financing. This is a hassle-free way for the customer to apply for a loan on the spot.
You don’t have to worry about not having the money to pay for your product now as POS is a simple and efficient way to make your payment over a period of time.
Even if you are a small business starter it is hard to keep track of your products every day. If you are proving your customers with POS financing you can keep track of every detail of the product like time of purchase, location, and buying medium.
This provides a user-friendly way for the customers and your business too. You don’t have to write down all the details on a piece of paper to keep track of the product you sold.
Your customers can directly shop from either online or in-store and can apply for the POS financing so you can keep complete track of the customer purchase.
By providing POS financing you are building trust with your customers. As you are letting the customers pay for the product at an interval of time you are winning their trust.
This will attract more customers to buy products from you. You are providing them a secure way of payment to avoid any kind of fraud for the customers. sometimes there is a risk using a card payment as it may leak all your information stored.
But with POS financing you are letting your customers choose the way of payment option so there is a lower risk of who might get your payment information.
Why do you think your business gets affected? People tend to leave their shopping bags when they found that it will cost more money than they have in their pockets.
Point of Sale financing is providing the customer with a friendly way of payment. You can pay for your products in installments. This will help to generate more conversion as the customers will find it easy to pay for the product later and can buy the product at the same time.
It is a quick way of buying and receiving the product which will make your customers happy. You don’t have to worry anymore about your product now been sold or customers didn’t pay for the product.
POS financing lets your customer choose the payment method for a period of time so this will not only help the customer but will also help your business to grow at the same time.
Most customers these days are young ones who are buying products online and who don’t have a credit card. So chances of losing your business growth will increase if you are not providing your customers with POS financing.
You may lose those customers who always want to buy a product and pay later or in installments. That will help them to save their pocket. If you let your customer pay in installment you are providing them a different mode of payment other than just credit card or cash.
We all know how long it can take to apply for a loan if you go to a bank. The procedure would take you so long that you even might leave while applying for the load.
With Point of Sale financing, you can directly get the loan on the point of buying a product without hassle. You don’t have to wait in a queue for hours to apply loan for your product.
This is as simple as it seems. Just buy the product now and pay for it later. And for the business owner, they even get a discount of about 10% of the loan amount.
You are offering your customers an instant loan and your customers don’t have to pay any additional cost for the product. POS lenders won’t charge an additional fee from their customers and business will also see a significant gain in their profit.
POS financing, sale financing is a new way for both the customers and the business owner to make a deal work. Customers find it very easy to pay for the product as they can pay for their product later without worrying about the cost of the product while purchasing and the businesses are seeing an increase in their sales.
Many companies are providing different ways of payment and the ones who are providing POS financing can see a drastic change in their business upfront.
Customers are looking for a different mode of payments to satisfy their buying and businesses are looking to gain more revenue from their customers. This is not a new method of payment it is just a new business era. This can make a huge impact on your business if done properly because you need an understanding of your customers.
Your customers are the ones who are willing to pay for the product you are giving them but you need to make their buying experience more convenient.
There are many customers who are not qualified for a bank loan because they don’t have the following credentials to apply for a loan. With POS financing the amount of time between the sale and received payment is shortening.
The growing demand for POS financing can be seen. Third-party POS provider costs will highly depend on the size of your business and your annual business revenue.
You need to choose your POS provider wisely some may charge you high fees and some don’t but depending on your business you can provide and choose the necessary ways for you and your customers.
You can’t change interest from your customers as you may start to lose your sale from the customers. no one wants to pay more for their products even after if they are paying for the product in installments. Find a good lender who can provide you with Point of Sale financing.
Don’t try to risk your sale if you just started your business because some lenders may charge you a fee before providing Point of Sale financing.
The education industry has a hard time attracting new students, so they have to be creative in their marketing strategies.
That’s why digital marketing is a must in the new society we live in today, where technology is everywhere.
But digital marketing has also evolved in the last few years with new tech developments.
Here are the future trends for the education industry in digital marketing.
Artificial intelligence is a new technology that has taken the world by storm.
It hasn’t reached the point yet where it can replicate human intelligence, but companies can do powerful things with it.
Technology has been taking over different industries and education is no exception.
Companies in the education industry can use AI in many areas of their operations, but marketing is probably the most common one.
For example, a technology that has become popular recently are chatbots.
Chatbots are AI-powered applications designed to give customer service on a company’s website.
They can answer simple questions and provide their services 24/7.
Their assistance is limited, but in the future, they will fully automated customer service agents that will be able to solve any issue the client may have.
Video is a powerful resource to reach potential clients.
In the case of universities, 60 percent of institutions have Youtube channels.
So, not everyone is taking advantage of the tool.
Video is the perfect way to market the school, environment, culture, and campus.
It is an essential part of growing their online brand, and the education industry is just starting to realize it.
Also, video marketing doesn’t need to involve expensive production.
Some schools even share videos made by their own students from their smartphones.
But they go a long way into showing potential students how life at those institutions is like.
It is a growing trend, and in the future, students will be able to know everything about a university, coding bootcamp, or other schools just by going to their Youtube channel.
Social media platforms have grown incredibly fast since the first few came up in the early 2000s.
There used to be only a couple of them, and now users can have several.
Most young people have at least one social media profile and use the apps daily. The ones that have become more popular are Facebook, Instagram, or Tiktok.
This can change depending on the age group.
But what it has become a trend is to leverage social media to reach clients where they spend most of their time.
Social media platforms already offer the perfect tools to help companies create digital marketing campaigns.
Educational institutions have begun to use these tools to interact with their audience.
They can share content, let students post opinions, and even groups inside the school can post about events.
All of it adds up to create an online community that will help grow the institution’s brand and attract new candidates.
The word “influencer” is a new term that was coined following an increase in social media platforms.
The terms refer to people who share content on any of these platforms and that have more than a few hundred followers, friends, or subscribers.
They have the power of suggesting products, places, or experiences to their audience.
Most people around the ages of 13 to 30 years old follow influencers on different social media platforms.
And they do it because they like something about the influencer and probably trust their opinion.
In the education industry, the institutions can use their students as ambassadors to advertise their campuses and courses.
The truth is that we trust our peers, and we generally build a relationship with the people we follow.
People are more likely to enroll in a course that someone they trust recommends over a school they know nothing about.
Influencer marketing is probably one of the trends with more power in the industry.
Artificial intelligence is already disrupting many industries.
The education industry uses this technology in many areas, including chatbots to improve customer service.
Other trends are video marketing and using social media platforms.
Finally, another trend that has grown fast in the last couple of years is influencer marketing.
Prospecting is one of the key elements of the sales process, yet it is the most challenging stage and a source of misery for most of the sales reps.
Mostly, salespeople see prospecting as a time consuming and hectic task. This is why most of the salespeople do not take interest in prospecting the way they should, and the result is awfully slow progress. Part of the problem is that only a few marketing companies teach their sales reps prospecting techniques.
The truth is that sales prospecting has changed over time. Due to widely available information and a lot of options out there, customers have gained more power than ever. Without customer retention, sales reps can’t build a sales pipeline full of quality leads.
This is why, prospecting is crucial- to build strong business relationships with potential customers. The top 1% of salespeople who are successful from the rest is because they consider their customers a priority. Sales reps who still use traditional ways to generate leads are way behind. They need to adopt new ways of prospecting if they want to be successful.
In this guide, we will discuss the key strategies for prospecting. However, before that, let’s take a look at ‘what is sales prospecting?’
Sales prospecting is the process of using advanced automation tools and techniques to create new business opportunities by searching and connecting with potential clients. The ultimate goal is to find the ideal prospects, nurture them, and move them down the sale funnel until they become a buyer.
An important aspect of effective prospecting is finding the leads that are actually useful for your businesses. This means focusing on the quality of the leads rather than the quantity.
The core of every successful prospecting strategy is to do research.
The root of the failing B2B sales prospecting strategy is the lack of knowledge about your ideal customers.
If you don’t have enough information about your target prospects, their interests, problems, their buying pattern, you would never be able to sell your products to them.
To make it simple: without a clear understanding of your prospects, your marketing and sales efforts are futile.
Statistics have shown that companies and marketing teams that excel in lead generation focus more on buyer’s persona than those who miss on lead generation and ROI generating opportunities.
Targeting cold leads based on persona-based content is, undoubtedly, more effective than hitting a warm lead without persona-based content.
A major mistake that sales reps commit is that they consider prospecting like a numbers game.
Tick. Tock. Tick. Tock- That’s the sound of the countdown and sales reps start racing to hit their daily quota. They start targeting every prospect in their way whether or not this lead is relevant to their business.
Eventually, you’ll end up with a few prospects that are actually a good fit for your business. This is the waste of time, energy, and skills that you have invested in the wrong process.
More than half of the prospects in your sales funnel aren’t worth the time and effort to even build relationships with them.
On the contrary, what successful sales reps do is that they spend maximum time understanding their ideal prospects. They focus on quality rather than quantity.
No doubt that generating quality leads take a lot of time and effort, however, you will see the benefits of choosing quality over quantity, especially when you’ll be able to close more deals.
Weeding out the irrelevant leads will remove complexities, shorten your sales cycle, speed up your productivity as you will focus on the potential leads in your leads funnel. When your focus only on generating the right leads, you are more likely to get a response from them which is far better than generating hundreds of cold leads that may never respond. Therefore, a sales rep must focus on the sales-ready prospects to get productive results.
Prospecting needs to be consistent. Most of the sales reps fail because they don’t put prospecting on their priority list. They treat prospecting as a less important process; putting it off and then starting again when required. Research has shown that salespeople devote most of their time to prospecting in the last quarter of the month when they have to reach the monthly quota. And the success rate of doing prospecting at the eleventh hour was lower than before.
This is definitely not the right approach if you really want to generate leads and grow your business. Top salespersons give prospecting the same time throughout the whole month.
If you want to be successful at sales prospecting, invest time into prospecting just as much as at the start of the month as the last quarter.
Be very consistent; set aside a certain time every day and use it for prospecting. This is the habit of the best performing sales reps to put more effort early in the month because they know customers are more likely to buy at the start of the month.
The truth is that the sales process has changed- quickly. Typical prospecting efforts are no longer useful because customers’ buying patterns have changed. Customers today have a lot of options to buy products and if you don’t put the effort into engaging with them and knowing their needs, you won’t be able to make sales. This is where marketing automation tools come into the picture.
If you are still using cold outreach such as cold calls and cold emails to generate leads, you’d have an idea of how time-consuming and sloe this approach is. You spend a lot of time, energy, and resources in manual data entry, repetitive tasks, cold calling and end up with only a 0.3% conversion rate.
Instead, you can use this time and energy in engaging and building relationships with potential clients.
In the latest marketing landscape, marketing automation tools are the answer to your modern marketing problems. B2B marketers and companies that used the best marketing automation tools were able to generate more leads and improve their conversion rate.
According to GitHub marketing surveys, 70% of the B2B marketers that used a marketing automation tool has seen a significant improvement in their lead generation process.
Marketing automation tools are used to automate your repetitive tasks and help you find, connect, engage, send messages, and build relationships with potential clients. A major benefit of using these tools is that they only find you the right leads, not just hundreds of random leads that are not useful for your business.
They save you a lot of time, energy, and resources which you can use to perform other important business tasks. These tools are helpful as they connect with the right prospects at the right time. B2B marketers and companies that use marketing automation tools have been able to generate more sales and revenue.
This is because leads coming from a nurturing campaign are more likely to turn into a potential buyer. If you are prospecting without marketing automation services, it’s like shooting an arrow in the air without any aim.
Prioritizing the leads can save you from a lot of trouble. Even when you have found quality leads, you need to set your levels of prioritization to focus more on the prospects that are more likely to convert.
Based on the prospects’ data, you can divide them into high, medium, and low. All those leads which perfectly meet your customer persona or which are potential decision-makers should be dealt with first.
By knowing their needs and problems, you can easily move them down the sales funnel. If you address those leads on time, you’d leave a good business opportunity on the table for other customers.
After high-level leads, come the medium level leads. These are the leads that meet some of the requirements of the customer persona. You need to interact with them, pay them more attention to nurture them, and turn them into potential buyers.
Low-level leads don’t match your customer persona. Don’t spend too much time on them while ignoring high-level leads because you are not sure whether they will become your potential client or not.
What separates a successful salesperson from a low-performing salesperson is their ability to use the best sales prospecting practices. A successful salesperson is successful when he has mastered the basics of prospecting.
By understanding fundamentals, implementing the latest prospecting techniques, and the best marketing automation tools, you can improve your lead generation and boost your sales.
Digital marketing is the present and the future of marketing. During the lockdown, you have realized that only one marketing working while all types of offline marketing become completely lockdown.
Digital marketing is a way to promote your product and services digitally using all types of digital sources for example search engine, social media platforms, mobile applications, games, and pay per click, etc.
According to SEMRush, “buy online’’ product searches doubled during the pandemic. It was 27,500+ searches in March while in February it was 14,800 across all categories.
Digital marketing is the best marketing technique to identify, build, and target a group of audience to turn them into customers.
In this blog, we are going to share with you all types of digital marketing techniques that will help you to create your marketing strategy to target your potential audience.
SEO stands for search engine optimization, it is the most powerful and affordable digital marketing technique to achieve your desire results. In this technique, SEO specialist works to achieve top 10 rankings in Google and other search engines.
According to Brain Dean, CEO of Backlinco, Google uses more than 200 factors in its algorithm to provide a ranking.
A. Onsite SEO Tactices
B. Offsite SEO Tactices
C. Technique SEO
Social media optimization is an art to create a network of the target audience by sharing engagement posts and activities to get more reaches, engagements, likes, followers, and comments on Facebook, Twitter, Pinterest, Linkedin, Instagram, etc.
According to Statista, almost 50% of people in the world use social media platforms like Facebook, Instagram, Pinterest, Youtube, Twitter, Linkedin, etc who are more than 3 billion users around the world.
SMO is a technique to promote brand awareness for products and services on social media sites by sharing useful and informative content that attracts people to a particular site.
PPC or search engine marketing is the paid marketing method where you pay based on per click on your ads on search engines and their partners’ websites.
A study says, 52% of users, who click on Pay Per Click ads call to the advertisers. And around 50% of users can’t tell the difference between paid and organic search results.
Content marketing is a digital marketing technique where content writers according to user needs to engage them for a particular product or service. Content can be any form of a blog, video, or graphic.
According to eMarketer 60% of digital marketers publish at least one content every day.
Develop a mobile application to promote and sell your products and services is the best technique to capture more users.
The total population of the world is 7.8 billion and 5.2 billion of them are using smartphones (According to the latest data from GSMA Intelligence.)
By this statistic, you can understand the importance of mobile application for today and tomorrow but it is not easy to create an app and get installed on your target audience smartphones because the competition is continuously increasing. To promote your mobile app you need these app store optimization techniques.
Affiliate marketing is a digital marketing technique where you get a commission on each sale of a product through your website.
Example of Affiliate Marketing:
You write a blog post about a product review with an affiliate link and your post start ranking in Google. A user comes to the blog post through the search engine and after reading the review click on the affiliate link. After review, the genuine sale of the affiliate link site adds a commission amount on your account that you can transfer to your bank account.
According to Mediakix, 81% brand believe on affiliate program to generate sales.
Here is the top affiliate marketing program, you can choose if you are interested in affiliate marketing:
Email marketing is a process to send promotional or informational messages related to business updates, product discounts and services offer to a relevant group of the target audience. You can easily complete the process by following the steps:
According to Experian, an email subject line with an emoji increased open rates by 56%, as compared to normal text subject line.
Plain and simple, in video marketing, the video uses to promote your brand name, products, or services. Video most popular and impactful method in marketing that attracts more users than any other marketing method.
According to Hubspot, 99% of video marketers are continue using video in 2020, and 95% planning to increase their budget.
An explainer video is the most demanded video marketing type by almost all new business.
Sponsored marketing is a form of digital marketing where a brand pays to other websites, social media accounts, youtube channels to sponsor its product or services to get more traffics and reach.
According to Content Science Review, Sponsored content has the potential to supplement social media revenue.
In influence marketing, you contact a famous influencer of your industry and ask him to endorse and promote your brand name, product, or service on his Youtube channel, social media accounts, audio podcast, and article, etc.
Influence marketers have a good reputation in a particular industry by helping others. Here I am going to share with you the best influence marketing technique brand usually apply for marketing:
Product Showcasing – In this technique influencer shares his/her vacation picture with a product, the brand gave him to promote.
Unboxing Product – In this technique brands send their new product to influence marketer to open and show to his audience.
Product Pre-release – In this technique, brands create excitement about the upcoming product before launching through the influence of the marketer.
Sponsored content for product – Influence marketers share text or visual content on their platform for promoting a product. You can also invite influencers to use your product for free and show to their subscribers.
“Brought to you by” – In this technique influencer marketers put normally stuff on their platform and show that this particular video or content brought to you by a brand or app.
Integrated content – Storyline is the perfect example of integrated content marketing by influencers.
Except for these there more influence marketing technique as hashtag sharing, shoutout talking in the story, giveaway against few activities, discount code offers, and brand ambassador.
A page is a page where users come after clicking on an ad or other clickable text. It contains all the information that users like to read or watch before buying.
According to Truelist, 50% of landing pages are mobile-friendly, 66% have a company name in the title and 37% have testimonials.
Here is a few landing page optimization technique:
Before buying any product or service people take reference from the trusted source. Referral marketing always works great than any other.
According to 99Firms, 84% of publishers and 81% of digital marketers take advantage of affiliate marketing.
Referral marketing is the best marketing technique where the referral marketer recommends a product or service to buy to the customers instead of he gets a commission amount of each sale done by his recommendation. It is almost the same as affiliate marketing.
Google my business, yahoo my business, and Bing place for business are the best sources for local business marketing.
According to BrightLocal, 16% of local businesses receive more than 100 calls per month from Google My Business,.
These are the easiest way to get real business inquiries in your areas.
Automation marketing is the future of digital marketing. It is a process that starts with sharing information and end on recurring sales.
A study done by EmailMonday says Marketing Automation tools will grow rapidly and reach $25.1 billion annually by 2023.
PR stands for public relations. In the online PR, a brand creates a communication plan with their customers and spread the information that improves brand reputation among the public and creates a positive image in the market.
According to Digital News Report, In 2020, PR still under scrutiny due to its proximity to “fake news”, as 67 percent of Americans are concerned about misinformation on the internet about politics.
Technique Followed By Online PR Agency To Improve A Brand Reputation
Webinar marketing is another digital marketing technique to connect with the associated big audience to promote a business and its services by an online seminar.
According to research, 73% of B2B marketers consider webinar the best way for high-quality leads generation.
Voice search is the future of searching because voice searches are replacing to typing searches. Almost 70% of search requests are coming from native languages. It is a clear indication that searchers love voice search more than typing.
According to Google, 52% of users keep their voice-activated speakers in their living rooms. 25% keep them in their bedrooms, while 22% keep them in their kitchens.
Understanding consumer behavior online is another digital marketing technique that users with all other techniques/tactics.
Before targeting any audience you should know their behavior and buying persona, here is the checklist to understand your customers:
Lets do a quick recap of all types of digital marketing techniques:
I very happy to share the information with you all. Hope you enjoy and learn lots of digital marketing technique through this blog.
If you want me to share more useful information like this, then please share this blog with others and leave your feedback. It will help me to add more value in my content.