Category Archive Digital Marketing

ByDavid Adamson

How To Create A Cryptocurrency Exchange To Generate Revenue?

Be it stocks or international currency, an ‘exchange’ has always been associated with any commercial entity that is susceptible to fluctuations in value. The most expected and latest addition to this bandwagon of exchanges is the cryptocurrency exchange.

The growth of cryptocurrency exchanges is directly proportional to the increased adoption of cryptocurrency, and the number of cryptocurrencies is evolving on a daily basis. Facilitating a systemized barter between different cryptocurrencies is a promising avenue for profits, and cryptocurrency exchange owners are capitalizing on this new platform.

The surprise factor is that these exchanges are making a profit in the order of $1 million even when cryptocurrency and blockchain technology are still growing out of their infancy.

How is it that these cryptocurrency exchanges make money? What is it that fuels the growing craze for cryptocurrency exchange development? Let us read on to find out!

The revenue streams for cryptocurrency exchanges are far from monotonous. There are a lot of methods using which cryptocurrency exchange owners can earn revenue.

Listing Initial Exchange Offerings

Initial coin offerings or ICOs were seen as one of the first major manifestations of confluence between blockchain and investments. However, owing to the dubious reputation and scabby nature of ICOs, they soon disappeared into oblivion. Instead of going through the hassle of marketing the ICO and having them listed on the exchange with an element of uncertainty, a lot of crypto projects and companies have resorted to listing their project tokens on already popular exchange platforms.

This process ensures that no time is wasted in building credibility for the token to assess the credibility of the exchange trickles down to the token itself! This saves quite a lot of time in launching a stable product. However, there is a price to be paid to the exchange for getting the token listed, and this translates into good revenue for the exchange.

An exchange, on average, charges between 5 and 10 bitcoins for listing. Reputed exchanges are known to charge in the range of $1 million to $2 million per listing.

Deposit and Withdrawal Fees

On the surface, it might seem like the concept of deposit and withdrawal fees goes against the basic principle of what cryptocurrency is all about. However, this charge is considerably less compared to the fees charged by fiat exchange platforms like Simplex. Usually, the conversion fees between crypto and fiat, either way, is about 0.01% of the conversion value.

While the small percentage might not contribute a lot to revenue, it does make a considerable impact when it comes to trading volume.

Stacking Schemes

Stacking schemes can be considered an apt counterpart to the concept of fixed deposits when it comes to traditional banking. The funds of traders are locked up in the exchange, and the exchange periodically pays the traders some interest on the amount. The interest usually varies between 1% and 10%.

On the surface, it might seem like exchange owners do not benefit from this. However, when they have access to huge sums of cryptocurrency, they can use it to diversify their investment and create more revenue streams.

For example, this deposit might help cover their running costs, so they can get more companies to list their crypto projects in their exchange.

Consultancy Fees

We have already discussed that the entire realm of crypto and blockchain is in its infancy. There are not many people who can be considered experts in this field, especially when it comes to the knowledge of investing in digital currencies. To enhance the volume of investors, some crypto exchanges have started a parallel service of providing expert consultation to investors, so they can diversify their portfolio of investors and earn a better profit.

Trading Commission

Yes, we understand that most of you might have waited for this topic! Commissions form the biggest chunk of revenue when it comes to cryptocurrency exchanges. Crypto traders take certain transaction fees or commissions to validate their transactions. The transaction fee varies between 1% and 3% of the total trading volume. Coinbase charges 2.99% as a trading fee, and in stark contrast, Binance charges 0.1% as its transaction commission.

What is interesting to note here is that even though the crypto market did not grow well in the previous year, cryptocurrency exchanges were still able to make big profits. BKEX, with a $46.37 billion market value, is the largest cryptocurrency exchange of the previous year!

Launching a Crypto Token

It might not be an exaggeration to say that the profit of the cryptocurrency exchange is proportional to the number of users. Therefore, exchanges launch their own crypto tokens and give a lot of lucrative offers, luring users into their exchange.

Binance launched its own Binance Coin (BNB), and it offered traders an additional commission of 50% on the training fees while trading that coin. This not only led to the coin skyrocketing in its value but also helped a lot of users to make use of this opportunity to get into the business of crypto trading through Binance.

Creating your own cryptocurrency exchange

From the above lines, it is quite evident that currency trading is quite a lucrative business opportunity. However, there are a lot of complications and intricacies involved in creating perfect cryptocurrency exchange solutions.

As a workaround, you can consider using white label cryptocurrency exchange platforms. A lot of companies provide extremely customizable cryptocurrency exchange solutions that have all the basic functionalities of the exchange built within. At the same time, they are flexible enough to accommodate changes in terms of functionalities and UI/UX, so it reflects your brand language and philosophy.

ByAmar Prem

How To Get First-Page Ranking In Google 2020

Well worth the efforts by bringing your website on the first page ranking in Google.

In 2020, it is not going to be that easy to be on the top ranking due to high competition but it is not impossible too.

With the right strategy, planning, and execution, you can bring your website on the first position in the search engine result page in 2020.

For it, you can avail of the SEO services from the experienced agency.

If you are new to the digital marketing world, then you are surely thinking that why it is so important for your business to be on the first-page ranking.

Well, it is an extremely vital point that you should know if want to rock your business for the long term.

Let’s have the tour of the wonderful guide all about the importance of Google ranking, its benefits to the business and approaches required to come on the top search.

Significance of the Google first page ranking

Significance of the Google first page ranking

Google is one of the dominators in the search engine world. It is one of the highly used and well-known search engine.

Its results are trusted by customers across the world. If your business comes on the first page of the Google ranking, then your business would be trusted the most relevant one by the customers.

Users visit the websites the most which come on the top search or ranking in Google.

If you want to uplift your online business, then you need to put the efforts and avail the ideal SEO services to be visible on the first page in Google.

Benefits of being top ranking website in Google

How to get first-page ranking in Google 2020
  • Your website would drive huge traffic.
  • A top-ranked website has incredible user-engagement.
  • Your business becomes famous in less time or gets immediate exposure.
  • Win the trust of the customers and uplift the brand authority.
  • It is the best way to introduce your even small business to the world.
  • Provide long-term benefits to the business by making the first visitor into your permanent visitor.
  • Increase the leads and conversion rates.
  • You can generate high revenue and others.

Ways that Aids to Get the First rank in Google to your website

Ways that Aids to Get the First rank in Google to your website

1. Determine & Include right and relevant keywords in the content

If you want to bring your website on the first rank in Google in 2020, then you need to start with the keywords.

Yes, you have to research in well-manner and determine the right and most relevant keywords for your content. You can see the prime keywords on your main competitors’ websites.

So, include the right keywords in your website content and see how your business uplift. Keywords help to get the first position in the search engine result pages.

 2. Mobile and user-friendly website

Your website must be mobile and user-friendly. In this digital world, what is valued by Google and customers is mobile-friendly and easy to use the website.

This is one of the big factors that contribute a lot in lifting your website rank.

So, just work on these two big factors of the ranking. In addition, you can take help from the right agency for optimizing these factors of your website and come in the first position.

3. Give attention to offer excellent user-experience on site

Another thing on which you have to work if want to touch the height of success by coming on the top position in the search engine result pages i.e. user-experience.

A website that can offer an excellent user-experience would be the best and increase its chance to come to the first position in Google ranking.

A website that offers the best experience is visited by the customers again and again and it is the factor that counts by Google and site makes it place at the top ranking of Google.

4. Emphasize location

Google rewarded a website by giving the top ranking when a website has emphasized location. You have to work on this feature as well.

All the small and big factors contribute to uplift the position of your website in the search engine result pages.

5. Optimize your Google My Business listing

Local searches are one of the big factors that give immense benefits to any business. Your business should necessarily be optimized for local searches.

Google My Business listing should be updated and optimized in a wonderful way that only you can think to come on the top ranking in Google.

This year, it is considered one of the major factors of the ranking. Although it has been always the big factor the industry experts think that the focus of everybody would be more on this factor this year because every businessman understands the value of local search for the business.

Google wants that a website is relevant for the customers if it has optimized Google My Business listing.

6. Google Ads

Another popular yet paid method i.e. Google ads are great for increasing brand awareness and driving the traffic on your website. It is an extremely wonderful way of boosting the ranking of your website.

Let’s understand it with an example that how can Google ads be beneficial in boosting the ranking of your website.

If a customer visits your website the first time via Google ads and likes your products/services very much, then he/she would surely love to visit your site again if he/she would think the same product next time.

Also, he/she would talk about your website to his/her family and friends. That means your brand is promoted and you would give immense traffic on your website. That automatically elevates your website position in the Google ranking.

ByJason Fernandes

How is Coronavirus affecting E-commerce and Digital Marketing Globally?

Coronavirus is affecting all industries including digital marketing and online shopping industry.

The year 2020 started with a Coronavirus outbreak in China and now after two months Markets across the globe crashed, states, cities, towns were locked down, sporting events were cancelled, as the menace of coronavirus continued to spread in various parts of the world.

The coronavirus outbreak is changing consumer behaviour in this digital era.

Here we are going to talk about the potential impact of Coronavirus (COVID-19) on eCommerce and the digital marketing industry.

Fear of doing business with China

If you go to google and search for “CoronaVirus through” then you will observe that from aliexpress, parcels to food items… People asked all their doubts on Google some of the examples are “Coronavirus spread through”, “Coronavirus through parcels”. People are afraid of it and it is normal.

Coronavirus is having a massive impact on the stock market and supply chains. This global health scare is creating widespread economic uncertainty which is seen through a fall in the stock market.

London’s share index and other European markets have fallen dramatically, and similar declines will be seen soon in another part of the world due to operational disruptions and an impact on supply chains.

Given the origins of the virus in China, this means that fewer goods that are made in China will make it to market. Even the largest global players such as Apple and Tesla are struggling and have put their business in China on hold.

Ad spends may drop

When the supply chain will be affected, then the availability of goods may be also reduced, which leads to companies holding back their advertising expenses.

If fewer goods reach the market, business houses will see less profit from advertising, so to avoid heavy loss ad executives will pull back from investing in ads.

There are rumours/ expectations/ or assumptions that the corona virus will be resolved by around June, that’s why companies are postponing the ad spend until the second half of 2020.

Marketing events globally being cancelled/postponed

From Book Fare to the movie release, many important events have already started to be cancelled or postponed, and if the situation gets more critical, there could be further withdrawing from events.

As per the recent update Advertising Week Europe, SXSW and Mobile World Congress have already been cancelled, whereas Adobe Summit (US) is taking place as an online event.

Meanwhile, the F8 developer conference by Facebook is no longer taking place. Companies and institutions avoid large-scale gatherings thus most of the webinars, meetings and other events being hosted online.

It is, however, impacting the working, lead generation and other important processes or business houses.

Panic buying may lead to price hikes

Recently, if you’ve been in a grocery store, you may have noticed a lack of hand wash, hand Sanitiser or toilet roll on the supermarket shelves.

Panic buying is one consequence of any disaster, in it, consumers start to stock up and invest in bulk buying which results in Price Hikes of almost every product.

Research from Liberty Marketing recently revealed that due to the coronavirus outbreak retailers’ own brand hand Sanitiser is being sold for more than 5000% RRP online.

Increase in eCommerce

Panic buying at initial forced people to wander, shop to shop and then due to the unavailability of good people are shifting to online stores to avoid the risk of catching the infection.

At many eCommerce stores, sales of household staples such as rice, sugar, and flour are quadrupling compared to the same time frame in 2019.

Thus, Panic buying is also putting additional pressure on the food delivery network. 

Boost in remote working

In this digital age, we can also observe that there is a dramatic change in the way people work, due to this health-related crisis there is a huge increase in remote working.

For example, many workers at Amazon and Microsoft have started working from home.

Additionally, there is a huge increase reported in Usage of online work management software In China.

Microsoft Teams have seen a 500% increase for Team meetings, calling, and conferencing, and a 200% increase in the use of Teams on mobile.

Similarly, Zoom Video Communications has seen its stock price soar and has gained better fourth-quarter results.

Summary of the story is that It is important to keep in mind that the shift in consumer behaviour is a short-term trend.

But if the situation gets more critical, the changes may have a long-term and lasting impact.

At the present time e-commerce represents a bigger share of overall retail sales, compared to other periods so it is expected that the long-term impact is likely to be greater during this health-crisis compared to other health scares on digital platforms and eCommerce websites.

 We would like to conclude this article on a high note that the situation will be normal soon and at the present time brands have to keep customers on priority and they also have to keep an eye on changing customer behaviour, particularly in response to changing ecommerce trends.

Corona Virus is affecting eCommerce and digital marketing, but the industry is expected to be back on track very soon.

Those who are planning to start new e-commerce businesses can consider health and (virus) safety products as a practical option. The demand for masks, sanitiser, gloves, etc. is higher than ever.

Consider investing in good quality e-commerce website development, and you’re good to go.

ByAlankrita Singh

Marketing Data Scientist – Role in Future Marketing

The digital transformation presents marketing with new challenges and will fundamentally change strategies, processes, and applications in the marketing area. In this article, we will show you where the journey will go in the next few years. Data Science is one of those buzzwords in the marketing of which everyone speaks but whose exact definition sometimes eludes us.

Data Science is a set of tools to extract valuable information from raw data. It is a field that covers multiple disciplines, such as statistics, mathematics or programming, as well as business knowledge in general and the sector to which it applies in particular. Therefore, we see that data science is a kind of “umbrella concept” where different utilities and processes are included. Data science Assignment Help also play an important role in the future of marketing. 

Marketing Tech – what is it?

Marketing Tech can be the most diverse technologies that are used in companies to support and automate all kinds of marketing activities. This can be used to summarize a vast spectrum of different applications: from classic CRM platforms such as digital asset management or email marketing to AdTech solutions to tools for more accurate delivery of online advertising.

The Marketing Tech Monitor

The Marketing Tech Monitor analyzes the current status and future developments in the marketing technology area. As part of the study, 494 marketing managers and directors, as well as digital marketing managers were interviewed. This quantitative survey was supplemented by qualitative interviews with mainly marketing managers and CMOs from large and medium-sized companies. We have summarized the five most important topics of the Marketing Tech Monitor 2019 for you.

1. What can be controlled programmatically will also be in the future

The majority of companies use an average of 25 percent of their marketing budget digitally, and over 80 percent of companies expect this number to increase in the next three years. One reason for this is, from a company perspective, that the programmatic trend, i.e., the automated purchase of advertising space in real-time, will soon reaches all advertising channels – including television. At the moment, the proportion of programmatically targeted advertising is still below 20 percent, but 88 percent of the marketing managers expect further growth in programmatic applications. At the moment, companies mainly use programmatic advertising together with agencies. But here, too, changes are in the offing: the trend is towards “in sourcing,”

2. Marketing automation is picking up speed

While analytics applications such as website analytics are mainly used in marketing tech today, the picture is different for the future: companies plan to focus primarily on dynamic creative optimization (65 percent) and customer data platforms (60 percent) ) and marketing automation (60 percent). The long-term goal of the marketing decision-makers paves the way from the current operational process support through marketing technologies to comprehensive digitization and automation with a focus on automated and individual customer communication in real-time.

3. Individualized MarTech strategy instead of outsourcing

In marketing, the dependency on large providers such as Google (47 percent) is excellent today. But here, too, new trends are in the offing, because over 60 percent of companies want to pursue individualized strategies in the future and reduce their dependence on third-party providers. Marketing decision-makers consider extensive internal know-how, the development of their development plan, and the collection of technical requirements for the evaluation of available providers and platforms to be significant. This means that the points of contact between marketing departments and IT will continue to grow in the future. The aim is to achieve complete data and process transparency and to be able to adapt algorithms yourself in the future.

4. Development and expansion of know-how and cross-functional cooperation

Companies see one of the most significant challenges in marketing tech in the inadequate knowledge in their own company and a lack of genuinely independent consulting and implementation partners. However, new hires can only remedy this in the short term, because to solve a deficit of know-how in the company in the long run, the focus should also be on individual employee training, with the help of which employees receive further training tailored to their roles. In this context, cross-functional cooperation should also be promoted to create mutual understanding between different company areas such as marketing and IT and to shorten long decision-making processes.

5. Changed role profiles in a technological marketing world

With the digitalization of the marketing world, the demands on employees are also changing. Marketing technology experts (74 percent), data scientists (63 percent), and audience managers (54 percent) are particularly challenged to ensure that they can adapt to the changing marketing tech landscape. For example, the role profile of a marketing technology expert in the company develops from a “gatekeeper” function to an instructional coaching and moderation role that mediates between the marketing department and IT.

New technologies are turning the advertising industry upside down at an express pace. Ad Technology has developed into a multi-billion market: Already today, around 16 billion US dollars are being generated worldwide with the appropriate software. Besides, digital tools such as artificial intelligence will change the advertising industry rapidly. Classic business models are already coming under increasing pressure, and traditional actors are threatening to disappear. The critical question of the current Deloitte study “Future of Advertising” is how things will continue for the industry.

“Hardly any other industry is changing faster than the advertising industry,” says Alexander Mogg, partner in the Technology, Media and Telecommunications division at Deloitte. “Digitization has already hit the advertising market with full force. The changes in budgets, processes, and provider landscape are evident and enormous. In addition to the associated uncertainties, there are also opportunities for the actors involved, for example, in the area of ​​target group-oriented advertising.”

What will the advertising world look like in 2030?

In addition to the advertisers, the most critical players in the industry are the media houses, agencies, and large digital platforms such as Google and Facebook, which play an essential role in the placement of advertisements. Their strategic steps depend on how the primary playing field of the advertising market develops – for example when it comes to regulation and consumer attitudes towards handling data.

“Conventional strategy analysis falls short of describing the development of industry in such a volatile environment. We deliberately worked with the scenario design, as this method enables us to go beyond the usual planning horizon of three to five years,” says Florian Klein, head of scenario planning at Deloitte Center for the Long View. “Of course, we cannot predict the future in every detail, but our method allows us to analyze the risks and opportunities of certain strategies. On this basis, we designed four extreme but plausible future scenarios for the advertising industry in 2030.” 

These differ primarily based on different factors:

Scenario 1: The Transactional You

This scenario describes an advertising world in which direct transactions are the focus. Advertising is displayed to the consumer in the appropriate channel, and at the right time, so the advertised product is only a few mouse clicks away. Data is a critical factor in this scenario. They make it possible to target consumers with transactional advertising messages on the right channel at the optimal time.

Scenario 2: The Creative You

In this scenario, human creativity is the source of highly efficient campaigns that are optimally tailored to the individual wishes of consumers and create a strong relationship between consumers and brands. Advertising here is personalized entertainment.

Scenario 3: The Entertained Masses

In scenario number three, advertising is creative, entertaining, and, therefore, attractive to consumers. However, strict data protection regulations largely prevent personalized advertising. Reach is the key, and advertising is often placed in an environment suitable for the masses, for example, during major sporting events or blockbusters. Branding is more important than transactional marketing, which focuses on the number of sales.

Scenario 4: The Fragmented Masses

In the last scene, reach is created by aggregating specific niches. Here too, data protection regulations prevent personalized campaigns. However, data and artificial intelligence are critical functions in the creative process. The strength of brands is a critical factor in buying decisions.

Regardless of which side of the scale of creativity and reach the advertising world 2030 is in, alliances and aggregation are becoming increasingly crucial for the actors involved. Those who are not ready to enter into partnerships run the risk of disappearing from the market or being swallowed up by more significant players. It is also sure that technology, especially in the form of artificial intelligence and data analytics, will play a dominant role in the industry. This means that traditional creative tech skills have to be acquired – and here, co-operations with the primary providers of digital platforms offer promising prospects. At the same time, the large platform providers also need partners, especially in the area of ​​creativity, since they will not be replaced by artificial intelligence in the future.

ByDavid Adamson

Benefits Of Digital Marketing For Business, Customers, and Society

In this era, the supply of product and services are increasing, on the other hand, there is a big difference between the behavior of customer and their need. 

Hence, the importance of digital marketing is increasing continuously.

Digital marketing is a process, not an activity.

In this post, we are dividing the benefit of digital marketing for business, customer, and society that are the following:

The benefits of Digital Marketing for Business

The benefits of Digital Marketing for Business

In the competitive marketing, the benefits of digital marketing helping a business to manage their brand in the business development, growth and success.

Here is the list of the benefits of digital marketing for business:

  1. Digital marketing helps a business to be available in the competitive market.
  2. It is a base of your business planning because a company creates planning using information about the market, competition, fashion, trends, purchasing power, etc.
  3. To increase the selling power of a business.
  4. To improve the production of a business.
  5. Digital marketing help to distribute your product and services at minimum cost.
  6. Digital marketing help to increase the profits of your business.
  7. Digital marketing help to do more sell for the business agents, wholesalers, retailers and all are associated departments. 
  8. Digital marketing improves your brand awareness.

The Benefit of Digital Marketing for Customer

The Benefit of Digital Marketing for Customer

Digital marketing also helps your customers to make a decision for a product and services according to their interest.

Here is the list of benefits of digital marketing for a customer:

  1. Digital marketing provides cost-effective and high-quality products and services for a customer.
  2. Digital marketing fulfills the need of a customer.
  3. Digital marketing increases the knowledge of customers related to a product and services.
  4. Digital marketing gives value for money.
  5. Digital marketing offers post sell services like guarantee, warranty, exchange facilities for a product and service so the customer can choose the best one accordingly.
  6. It provides information related to the market for a customer.
  7. Digital marketing focuses on customer satisfaction.

The Benefit of Digital Marketing for Society

Whole society get benefits from digital marketing, here is the point you will consider:

  1. Product and services are available at the lowest cost, so the whole of society gets benefits from it.
  2. Digital marketing provides jobs in the industry related to sales promotion, packing, market research.
  3. Due to competition a brand market the weak point of another brand so it saves society from bad products and services.
  4. All brands try hard to provide better services to their customers so it provides the value of money to society.

In the final words, digital marketing works according to time, place, rights, shape, knowledge, income, interest and many other factors to create the right strategies for the brand that use the sources of the nation in the right direction to provide better value to the customers for business growth.

ByDavid Adamson

Learn 9 Differences between Marketing and Branding

A minor difference is between branding and marketing. Both look the same; however, for perfect results and analysis, know about branding vs. marketing.

Basic Difference

  • In branding, a logo, a slogan, a text, an image, or a face shows to people many times like hammering to memorize it.
  • In marketing, “benefits with feeling” show to people to take future buying action.

Focus

  • In branding, the focus is to display name, image, face, slogan, etc.
  • In marketing, the focus is to collect customers’ information like emails, phone numbers, addresses, etc. for Remarketing.

Location

  • In branding, a place is taken for the long term, and branding is done through online and offline media. You may have seen when any brand launches himself; they stick posters in the whole city. The more they hammer your mind, the more progress they get. It does not have any new benefits.
  • In marketing, a location is taken with a process. The manager makes a strategic plan and analyzes results.

Results

  • In branding, results are considered for a long time. In branding, you cannot measure results in a short period. Branding results are evaluated by brand value.
  • In marketing, results are considered according to the marketing plan, but it is also long term but shorter than the sales plan. The balance sheet evaluates marketing results.

Easy Way to Make a Difference – Think of Politics

  • Showing the big face and identity is branding.
  • Processing the strategy to win the election is marketing.

Branding has Less Mortality Rate

  • Branding works as immortal if it is done perfectly for many years. We never forget a few brands, a few historical people’s names. Branding starts with one individual or team, and after a few years, everyone starts branding without knowing that they are branding. You may see a few brands like Google, Facebook, Whatsapp, Amazon. Almost everyone knows the name and shares it with others who don’t know these names.
  • Marketing is changeable according to the current scenario, the needs of people, and location. People don’t want to do marketing for others until they get paid something. Marketing is mortal. If you stop marketing, it will stop giving results after some time.

Mind Game

  • In branding, a name/logo/slogan tried to store in your subconscious mind by showing the same thing many times. Once the name stores in your account, the game becomes easy. The items stored in your memory becomes your asset, and your asset becomes your idea, and you can fight for your idea. It is just like transferring ideas one mind to another mind without permission. If someone goes against your idea, you start fighting, start convincing others, start marketing, and start selling. You become the ultimate seller without getting paid. Strange but true…
  • In marketing, things stored in your cache memory like cash in the wallet. You see something until you need them. In marketing, you see the benefits. Benefits are worked until you have a need. When the need is over, no reason to see the benefits of a thing. Suppose you have a deficiency of iron in your body. You intake salads, medicines, spinach, go to the doctor, etc. when you see the report that now you don’t have any deficiency of Iron, you even forget the name of medicine which you used to take regularly. Marketing works until you need it. It is focused on your needs. Marketing is your bank balance; branding is your heritage, where you get a royalty.

Simplicity

  • Branding is simple; without many strategies, one can start branding. For this, one needs a name, a logo, a face to increase the value.
  • Marketing needs experience, expertise, strategies, processes, and analysis. It is not an easy task. It needs patience and a mind who can measure the result.

One to Ten Years Goal

  • If you are looking for short term success, branding is not your cup of tea. You need years. For one to five years’ goal, branding is not suitable for you.
  • Marketing gives success even in a short period. If your goal is for up to 10 years, you should choose marketing as a good tool. You can analyze results and act accordingly. You can earn huge amounts of money with this.

Success Rate

  • The branding success rate is very less. If you do not have a good budget, you do not have much time; then it will fail. People will forget you simply.
  • The marketing success rate is high.

What to choose – Branding or Marketing?

According to your goal’s period, you should choose branding and marketing. You can start both at one shot because, in marketing, it is automatically doing your branding. However, it should be clear in your mind what you are doing? You should not judge results through values if you are marketing, and you should not measure results in the balance sheet if you are branding. I hope the concept of branding marketing would be cleared.

Wan To Learn Digital Marketing Course In Delhi Learn From TGC INDIA

ByMelisa Marzett

SEO For Legal, Lawyers and Law firms – How To Promote A Website

If you are the owner of legal business and have wondered how to promote a site by SEO or digital marketing and make it the main channel for attracting clients, then this article is for you.

Legal traffic is a huge layer that can steadily expand its client base and generate constant income for law firms. But how to attract it to your site? How to retain visitors and make them customers? You will receive answers to these questions in this article.

Legal site search engine promotion

Every day, thousands of people try to solve their legal problems using the Internet. Most users want to get expert help on the site, to be able to consult here and now on-line. Today, there is still a small amount of high-quality legal Internet resources that can be deployed to respond to the user in the form of content and the convenience of feedback on the site.

As a rule, the site of a law firm consists of a standard set of pages, which are Home, About us, Contacts and Services. The development of such a site ends exactly when the developers put it on the hosting and forget everything about it, only sometimes, someone from the staff changes the price of services. But clients from minority websites that develop more than just a business card website that answers topical questions, provide on-line advice and delve into the problems of visitors, get customers.


Physical persons are people who have a problem, but they still do not understand how to qualify it. This traffic will generate many non-topic questions. But in general, forming the base of individuals, it is possible to consistently receive income from servicing customer data.

Juridical persons are a more interesting segment of clients, as they have specific goals and objectives. Legal entities can be attracted to subscription services, which, in turn, is financial, in the long term, interesting for any business.

Your site can cope with both tasks in attracting individuals and legal entities, but for this, it is necessary to clearly understand at the stage of designing and creating the site which promotion tools will be used and why so that as a result there will be a constant increase in site traffic and client base.

SMM is one of the key areas for promoting an online business.

PR – publications on visited resources have always been and will be relevant. One`s expertise must be carried to the masses. By working on PR publications, you are gaining brand awareness.

SERM – when promoting your resource, do not forget about your reputation. If you invest in website promotion while turning a blind eye to negative reviews about your company on the network, in this case, you will not achieve great results.

SMM – social networks as a powerful tool

A page or group on social networks play a huge role. A modern audience is accustomed to an active social life on the network and the presence of another point of contact with you will be a big advantage.

During the development of the SMM channel, a loyal audience is formed that will constantly hear about you. Some may seek legal assistance out of habit, and if the clients cooperate successfully, it is necessary to request a review on their page. Thus, all the friends of this person will know about you.

Also, social networks today are a powerful advertising tool. Super thin settings in the selection of the audience will help advertise with high probability to those users who may find your services useful. Not a single billboard or advertisement in magazines or other periodicals gives such an opportunity.

Each page generates interesting professional content. Also on these pages, there are company contacts and you can contact them at any time.

SMM is a very important channel, every law firm should understand this. Developing your page on social networks is as necessary as creating a site.

PR – publications that will attract customers

Content is the foundation of the entire Internet. If you publish useful thematic content in the media, the result will be forthcoming. This view is quite expensive and aimed at a large coverage of users.

It is not worth setting a goal to attract customers directly from this channel, but you can count on focusing on a smooth increase in brand recognition. PR publications must be done regularly so that the expertise of your company is always in the public eye.

PR publications are an important development direction for the company. This type of promotion must be used when there is already a customer base and there is something to finance this campaign with. PR will always come to the rescue in solving the problem of increasing brand awareness, increasing the level of expertise of a law firm.

SERM – Online Reputation Management

Actively promoting a legal website on the Internet and eventually getting the first reviews from clients, do not forget to monitor the resources where such reviews may appear. One negative review can seriously damage the company’s online reputation.

To independently monitor your reputation on the network, you need to collect as many sources as possible, where they can appear or have already appeared. Try to work out negative reviews. Dissatisfied customers can be phoned again to offer a better service or defend their point of view regarding a negative situation. It is very important not to miss this moment in the integrated development of the company.

Conclusions

Developing a law firm website is vital. With a competent approach to the issue of integrated Internet marketing, a site can become a serious source, and with a thorough study of all areas, it can become the main channel for attracting customers.

SEO promotion of a legal site begins with a deep analysis of a niche. You need to study the strengths and weaknesses of competitors, meticulously research their link profile, develop a link strategy and add innovations that will be unique to your site.

In addition to SEO, there are alternative sources for developing an online business, such as SMM and PR. Continuous work in these areas will bring excellent results shortly in the influx of new customers and brand recognition in the network.

ByDavid Adamson

Healthcare SEO Tips to expand the business of Doctors & Physicians

A health care organization needs to have a successful website to win patients. For this, your website must have an online presence and your patients can easily find it.

Health practitioners need to rank their websites to get potential patients for scheduling the appointment. Whether you are a big organization, a small brand or wish to set up a health care business, you have to market it to attract customers 

Description: Healthcare SEO Tips to expand the business of Doctors.jpg

If you want your medical website to be on top of SERPs, you need to follow some basic SEO tips to increase your website search rankings. 

1. Design Your Medical Website:

Your efforts to start your business start with designing a solid website. Designing and updating your medical website regularly is of utmost importance. Ensure that you have a Contact Us; about us page and your website must contain all the information like your name, address and phone number along with the best reviews you have received for your outstanding services.

 Your website showcases the vision of your practice. Make it well structured and optimized to fetch more revenue and patents. You can hire a professional designer to help you in improving the performance of your site, user-friendly patient experience and boost your income.

 Website security, speed, and mobile-friendliness are important ranking factors to take care of. Make it clear, simple and navigation friendly. Showcase only the relevant information. More than 70% of users look for information from their mobile devices. Make it mobile-friendly for users.

2. Get Positive Reviews:

For ranking on Google, reviews/testimonials are important things to have on your website. Show the direct reviews given by people and the reviews given b third-party vendors like Facebook, LinkedIn, Pinterest, etc. They are a string parameter to rank your site.

 You can generate reviews by listing on your sites on various platforms. Use a review generation application to carry out the process through email or messages.

 According to a survey, a large number of patients look for online reviews before booking their appointments for new physicians. The honest reviews create a first impression on your new patients. Observe your reviews and improve effective evaluation from your patients.

3. Create Social Media Profiles:

Create social media profiles on several platforms if you wish to stay in a competitive edge. Because the social media pages help you build authority and increase your website organic traffic. It is a better chance to rank your websites. Keep publishing the best content and regularly share it on different social media platforms. It will allow you to take your business to relevant and prospective customers.

It is one of the fastest ways to reach your audience. Share it with the right public. When your business goes viral, it will get more engagement and awareness from the market.

4. Submit Your Website To Google My Business:

Get your clinic website listed on Google My Business. For this, you need to create, claim, verify and update. To strengthen your health care campaigns, it is the best strategy to rank your website. It is a free tool available for carrying out your business on Google.

 To boost your SEO and ensure you are a genuine organization:

 1. Include the most searched keywords according to your business.

2. Eliminate any duplicate information.

3. Add your name, contact number, address and other contact information on your website.

4. Showcase your services and hours of operation

5. List your services under different categories

6. Add videos, images of your clinic.

7. Add reviews and testimonials of your website.

5. Improve Content Quality:

If you are getting ranked through on-page SEO or off-page SEO, the content plays the main role in both the strategies. After your website attractive design, your content plays a vital role to attract the crawlers on the search engine results page. Google keeps the most updated and fresh sites on search rankings who constantly keep updating their website content. If you don’t update regularly, your website is considered outdated according to the ever-changing market standards. To create the right content, look for your prospective audience, type of information they need, and the most keywords.

Make the content simple and easy to read.

6. On-Page SEO Techniques:

On-page SEO refers to the techniques that are taken directly from your site for its ranking on the search engine. It refers to the code, images, headlines, and videos that make your website ready for search engines. Mobile responsiveness and page loading speed on your site depend on these factors.

  1. Title Tags: It specifies the title of the web page which is crucial for SEO and sharing and is clickable. The title should be a unique, attention seeker, of specifying the length, with targeted keywords, and should briefly describe the page’s main content.
  2. Description Tags: It contains the short description and is below the title tag. This should not be more than 150 characters. It is used to influence people to visit your site.
  3. Site speed: It is a significant algorithm for Google, to know the loading speed of your site. Your site speed shows how quickly users can interact with your website and access the information.
  4. Mobile responsiveness: In today’s market trends, it is significant to make your website mobile-friendly because this device is readily available to users and accessing information through it is easy for them.
  5. Keyword Meta Tags: Use the most searched keywords for better rankings. Though they are not visible to visitors, they can be seen only by search engines. The keywords and using them in the right density determines your ranking factors.
  6. Header Tags: The header tags are used to inform engines what your website is about. Use keywords in headers. Make them consistent and eye-catching.
  7. Anchor links: They are clickable text. Your anchor link should be in context to the page you are linking.
  8. Alt tags: It is an attribute for image tags, which is an alternative text for Search engines.
  9. Sitemaps: An XML sitemap allows a search engine to crawl the listed URLs. It is significant for good SEO practices.
  10. Footer: Optimize the footer menu including copyright information of your site.

 7. Off-Page SEO Techniques:

 The optimization strategies that take off your website is called off-page optimization.

 Backlinks: Linking your website to any other health care website is the factor for off-page SEO techniques. They are called external links. These backlinks should be relevant to your business. They will give credibility and authority to our site. They help in the indexing of the website page. To get the backlinks, improve your website structure and make the content valuable. 

 You can get backlinks through:

  1. Writing Blogs and Articles: Writing blogs and articles are healthy strategies to promote your website. They will also clear about your website and you can use your website link for promotion.
  2. Reputation Management: A user considers your website trustworthy after reading the reviews. Respond to all the reviews and ask for their inconvenience if faced with any. Keep your patient’s identity uncovered. 
  3. Press releases: It is a great source to know the healthcare publications and reputed authors about the launch or your new product or services.
  4. Search Engine Submission: Submit the website to popular search engines like Google, Bing, and Yahoo.

 8. Technical SEO:

 It is the process of optimizing your website for indexing and crawling. Your website page speed and load speed are the most crucial ranking factors. You can hire a web developer for website optimization and keeping track of your website’s speed. For the technical set, your site should be mobile-friendly.

To quickly load your website, use the hosting and preferred domain, use Secure Sockets Layer, and avoid duplicate content as it will confuse the readers. Get your website registered with Webmaster Tools and Google Search Console.

They are a free tool to submit your website for indexing. With these tools, you can view backlink of your site, trace spam links and test mobile-friendliness of your site

 9. Install Google Analytics:

 Installing Google Analytics will allow you to view the number of visitors on your site, your source of visitors, the most popular pages on search rankings, stats and the pages where users leave the site.

It helps you to deeply analyze your site. The use of Google Analytics will help you to structure your business. You can access reports of your website and save your efforts and time. It understands the events like external links click, downloads, and internal linking.

You can track the total number of pages viewed, unique page views, average time on a page or website, bounce rate and visitors who exit the page. Google Analytics answers your queries like how to improve the website’s speed, which piece of content is most liked by the visitors, which websites send the most traffic to your site. This tool is free to use, can be easily set up, customizable documents, allow easy integration of Webmaster tools and allow dynamic integration with AdWords.

Author Bio: The tips above are written by Alankrita Singh, a content writer, she is a well-experienced writer who has written content on various niches such as, SEO content, SMO content, business tips, lifestyle content, and also provides Assignment Help to students.

ByDavid Adamson

Benefits of Hiring Social Media Marketing Company

Hiring a social media marketing company for your business can help you a lot if you have not much knowledge of technology. It can help you to focus on your core business work. 

However, you know the benefits of social media marketing nowadays. 

Because of your mass audience, is belongs to social media instead of television. So you need to spread your brand awareness on every social media platform.

For that particular purpose, you need to hire an experienced social media marketing company that can expand your brand reach to every platform. And if you can not able to figure out why you should hire a social media marketing agency so I am going to share some benefits of hiring an agency:

Get engaged customers to your brand: 

Social media agency can bring you, engaged and ideal customer, those are really interested in your products. Because social media agency will generate your business accounts at every social media platform and handle them smartly. Their experience team would create social media content regarding your business and make your brand popular social media sites. They will help you to build your internet presence.

Promote your business on the internet: 

Have you try to promote your business but did not get success. In this modern world, your business needs an internet presence. A social media company is able to fix your attention on the internet with the proper consistency. consistent brand promotion on social media can help you to generate more revenue with fewer efforts. Because traditional methods are not good enough now. 

So a social media marketing company can reduce your workload and give you better results.

Use your time for other activities: 

You built a business and now you need your business’ social media attention it means you were doing other works before the social media boom. But if you want to learn now that how social media marketing works that will be completely a waste of time. You can focus on other works.

Still, you want to learn then that would be your choice. Hiring a company can help you to save your time. Because it takes lots of time energy and effort to make a proper strategy and execute that in a proper way. 

Handle the competition: 

Social media agencies are fully skilled and able to handle the pressure and competition. Because of Daily changes on digital media, you cannot manage yourself according to technology. But an agency understands all changes in digital media so that they can help your business to stay updated. And also they can handle the market competition with their highly skilled team. 

Able to achieve goals: 

Because of their complete marketing research and the skilled team, they are able to achieve your given goals in less time. Social media is super fast people make transactions so fast they just watch an ad on their social media platforms and if they feel that is appropriate for them they would not take much time to buy that.

 It is a simple and easy process. And if sometimes people will not interested in your products your consistence targeting helps you to make them your ideal customer.

Final words:

So these are some points that why you should hire a social media marketing agency for your business. But still, I would recommend that learning yourself can help you a lot for your business. But the presence of social media in every business is must needed.

Our promotion:

By the way, our digital marketing company also provides this type of service at an affordable price. Our company has 7 years of experience in this particular field.

And we have been worked for many companies with having different business models.

ByDavid Adamson

Digital Marketing in 2020 – Everything You Need To Know

In this blog, you would get to know about the digital marketing trend in 2020.

Besides, some expected digital marketing trends are mentioned in this blog that guides you to take your business to the next level.

These trends you can’t ignore if want to rock your business in the year 2020. Read it & set a clear goal to work on expected trends and thrive your online business in 2020.

Gone those days when people used to visit brick-stone stores because of the outstanding online marketing trends.

The future of digital marketing seems very bright in 2020. Digital marketers are making themselves prepare to jump into the race of online marketing while using the user’s experience at this time., And competing with each other to provide better and satisfying customer experience.

There is no doubt that the future of digital marketing is brighter because of high online trends. Ample of opportunities in digital marketing in 2020 is going to open for the customers as well as for digital marketers. Digital marketing company would also play an effective role in it.

Although the constant changes in technology are really challenging for digital marketers. Matching those changes requires your constant hard work and dedication.

There are so many expected 2020 trends in digital marketing. That means lots of technological and other changes would happen. So, be prepare yourself for those changes and ready to work on that.

Let’s include all those factors or trends to your websites that would provide a good user experience. Now let’s have look at those expected trends which are expecting to enhance digital marketing to the next level.

There are some expected digital marketing trends are mentioned that you can’t ignore if want to succeed in your online business in 2020.

Expected Digital Marketing Trends in 2020

Conversational Marketing

Conversational marketing is surely going to be one of the highlighted trends in 2020.

It is a real-time conversational. People love to discuss directly the products/services they are going to avail of. In conversational marketing, people can directly chat or ask the query to the digital marketer via messages.

It is a fast and effective way of communication and feels like you are talking face-to-face. In 2020, it is surely going to evolve because no one likes to fill the form, wait for the response and other procedures. They directly contact through conversational marketing.

Consumer Privacy

The consumer privacy policy is evolving because users are smart and they online visit the websites which are secure. So, those websites which would be secure, get the high ranking in SERP.

And, people trust high-rank websites the most. Privacy regulation such as GDPR and others are giving much attention to improving the data privacy.

They are increasing fines that means focus would be more on consumer privacy in 2020. It is another trend of digital marketing in 2020 that would be highlighted.

Social Media Marketing

Social media is the heart of digital marketers. This is the place where they get a number of potential customers for their businesses.

Today it is high on “digital marketing trend” but this journey is not going to stop. It would be enhanced in 2020. It is expected that social media marketing would have the utmost importance in the upcoming year.

So, you can relook at your social media marketing strategies and make some effective changes for the upcoming year to grow your business. So, make effective strategies for every social media platform such as Facebook, Twitter, Instagram, and others.

If you want a better result, then plan your strategies according to the type of audience on every platform.

Interactive & Informative Content

Content is the king and it is the factor that is very crucial for the online websites today and forever. High quality, fresh, well-written, up-to-date and relevant content is always gotten preference from the search engines.

And, help a website to be ranked on the top position in the search engine result page.

In addition to this, what is going to change in regards to the content in the year 2020 is only your content should be interactive. Your content should be informative and interactive so that the user finds it engaging.

If you are planning to rock your business in 2020, then update your content. And make it that great that it enlivens customer interest in your products/services.

Virtual and Augmented Reality

Virtual and Augmented reality are advanced technologies in the field of digital marketing. These technologies are ideal for enlivening the customers’ experience.

Although, virtual reality technology is high in trend in recent years. But it is expected that in the year 2020, augmented technology is going to surpass it. Big companies have shown that augmented reality is going to be in trend for digital marketing purposes.

Progressive Web Apps

From fun to work to communicate with various purposes, people do all in their smartphones. Every year, mobile searches doubling. So, it is a very important factor for the year 2020 as well. So, develop your website and make the necessary changes on your website to make it mobile-friendly.

The progressive web app is an advanced and effective format that is ideal to create websites. The functionality of these websites created by this format meets the requirements of mobile apps.

This technique enables to work user in offline mode. It is good from the point of view of developers as well because they don’t need to waste their time to create mobile versions of websites.

It is a high chance this technique would be used more in the year 2020. So, shift your focus on this format and rock your website on high rank in SERP and grow your business.

Artificial Intelligence

Artificial intelligence or AL will undoubtedly be the heart and soul of every business and industry this year. Giant brands like Uber and Microsoft is already using this technology effectively.

Al accurately analyzes online surfers, consumers’ data, demographics, behavior and search patterns to help businesses give insights and understand how their customers find their goods and services.

This year AI will be implemented in ecommerce transactions, email marketing, and personalization, content creation, communication, and product recommendations. It will not only help businesses to cut staff costs but will also help them to grow by manifold.

Customer Experience

Undoubtedly, this year will be the year of customers, consumers, and buyers.

No brands will no longer focus on convincing their target audience to purchase their products or avail their services in their marketing campaigns but to provide their consumers awesome customer experience that will effectively propel them to come back to buy more products from them and thus become their loyal customers. CX is already the most uttered buzz word in the business world.

Visualization

Visuals will rule the digital marketing world for a long period of time. In this date and era, people prefer visuals more when compared to the plain old text. The famous examples are Instagram & Pinterest.

Now, big giant companies are also heavily investing in Visuals such as Google, Yahoo, and Bing. Also, research shows that visuals are easier to remember when compared to written content.

Thus, this year will witness many businesses adding images, infographics, videos and data to their text in order to make it more attractive, interactive and hence easy to absorb by the audiences.

Chatbots

Chatbots will continue to be an essential part of digital marketing. This AI-based technology is already a huge hit with online surfers as now businesses can interact, chat with their consumers 24/7 thus answering their queries and solving their issues.

Also, a recent study showed that many consumers prefer interacting with responsive chatbots that are available 24/7. As they not only answer you promptly but recall your purchasing history accurately and never lose their patience.

This year, many organizations will incorporate this technology into their sites to offer top-notch customer service.

Personalization

Businesses need to personalize their services, products, and emails if they want to stand out from their competitors.

Some of the big examples of personalization are giant brands like Amazon and Netflix.

By personalizing your goods, you will not only increase your sales but will also create a loyal customer base for your company.

Video Marketing

This trend is not going to slow down or go anywhere at least for the next 10 to 15 years. Now online surfers and consumers respond more to videos than text or picture.

Also, recent studies have shown video marketing has improved their conversion rates as consumers feel more confident to purchase products and services online when they have seen a video demonstration of the same.

Also, the shareability rate of videos is high and people by seeing the video make up their mind whether to purchase that product online or not. If you want to increase your sales this year, then it is highly suggested to indulge in video marketing.

The digital marketing companies that you hire for SEO services also provide video production services in their package.

Influencer Marketing

Last year, through influencer marketing, many brands were successful in creating their buzz, enhance their visibility and churn a huge amount of money.

Big brands hire YouTube & Instagram celebrities to market their products on the said channels so that their followers purchase their products as followers trust the opinion of their favorite personalities more than brands. 

There are many examples and case studies that show how brands had skyrocket sales just by bringing famous bloggers, personalities and social media celebrities on board.

Conclusion: –

Digital marketing is a rapidly growing industry that needs to continue hard work to maintain a constant high-end online presence. Above-suggested are expected trends in 2020 of digital marketing.

Hope you would like this read and work on all these trends to take your business to the heights in 2020. In addition, there are several other trends on which you have to work hard for growing your business in 2020.

Author Bio:-

Amar Prem is an experienced digital marketing executive who tries to stay up to date with the current algorithm change to get higher visibility. Currently, he is working with FirstRankSeoServices.com to provide all categories of SEO Services USA. For completing all types of data, you can feel free to contact her all the time.