Halloween is a great reason to keep oneself in line and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible provided by top digital marketing company. For example, the union of SMS and email newsletters work great for any budget.
SMS will allow you to briefly and
quickly inform Central Asia of a favorable offer. And in emails, you can add
more details, colorful illustrations, and play on the emotions of a potential
client.
In this article, we have collected for you the most exciting ideas and examples of how to make money on Halloween using email and SMS newsletters in 2021.
Halloween marketing newsletter to boost sales in 2022
Halloween is a favorite holiday for many
people. Many attend parties dedicated to this day. And for them, you need to
create an appropriate image. Halloween preparation time is a gold mine for
cosmetics, clothing, and accessories stores. Also, candy shops can benefit from
the holiday, because it is impossible to organize a festive table without them.
If you have taken care of creating a unique collection for Halloween in advance, now it is essential to quickly and efficiently notify customers about the availability of thematic products. The email newsletter will help you with this, and you can show the recipient their photos right away. The newsletter can be built according to the formula – more product demonstration and less unnecessary information.
H&M Halloween Collection. The
newsletter is illustrated with examples of specific products. The prices are
indicated, thanks to which the client will be able to understand how much the
Halloween look will cost immediately.
A collection, which can help you with a
full-fledged image from the Yoox store. The goods in the letter are grouped,
which will make it easier for customers to choose from.
A
specially created for Halloween collection of sweets from the famous British
producer Hotel Chocolat UK. Chocolates in the form of skulls, pumpkins, bats,
and ghosts are in high demand on the eve of the “scary” holiday. The
mailing list is designed in thematic black-and-orange colors, and a maximum of
product photos is presented.
Customize
your Halloween product line
Far from everyone has the opportunity to
create a separate collection for this holiday. But this holiday can still be
profitable if you find the right approach.
Create a thematic selection of what is already in the assortment, and give it all to the user in a beautiful wrapper of the Halloween email newsletter.
The CONSUL Swiss watch store decided to
increase profits during Halloween and sent the target audience a selection of
watches in colors corresponding to the atmosphere of this holiday (black,
orange, red). Please note how succinctly the letter is made. At the very beginning
– an enticing picture with a pumpkin. Next, there are photos of watches,
grouped by color, and prices. Nothing extra.
Estee Lauder decided to send customers a
selection of cosmetics in dark and unusual colors since it is in demand for
parties. An additional promotional code when buying for a certain amount
motivates customers to complete a more substantial order.
Lancome decided to sell more ordinary
red lipsticks during the exploitation of the holiday. A vast number of users
will acquire it, as it is suitable not only for celebrating Halloween, but also
will be useful in everyday life, saying the following: “Happy Halloween!
Celebrate the worst day of the year with our iconic Matte Shaker liquid
lipstick. ”
Discounts on all Halloween products
Many companies go in an even more
straightforward way. They do not think about the conformity of goods to the
holiday theme but make discounts on the entire assortment. Nevertheless, it
works.
A
13% discount on everything from a skateboard, snowboard, and clothing store for
these sports. The only thing that can connect this promotion with Halloween is
the number 13. However, the discounts have never been ineffective, so the
company will make a profit by using the festive mood of customers for its
benefit.
Email
Halloween Event Invitations
Entertainment establishments can make
good money at parties and other themed events. And some companies organize free
events to increase customer loyalty.
To attract more people, combine two
communication channels: send an SMS in advance with an invitation to the
institution, and after it – an email reminder in a festive design with details.
In the email, place as many details as possible about the event or the contact
phone number so that the person can call.
Do not forget about atmospheric design.
Halloween
image emails and SMS
This holiday is another reason to make
your brand more accessible and loved among the target audience. Halloween is a
great excuse to increase company recognizability. But at least, you need to think
through an exciting newsletter, contest, or giveaway.
Contests,
pranks, giveaways, interactive email campaigns
They are great helpers in business
promotion. Halloween is another reason to hold a contest, joke, or giveaway.
Notify users of it using a colorful email with a detailed description of the
action and a resounding appeal to action.
Interactions always work well, as they
act on the “inner child” that is in each of us.
Halloween
atmosphere in the design and text of the email newsletter
To convey the festive mood you need:
- Design made in thematic shades: black
with orange;
- The presence in the design of the letter
of Halloween symbols: pumpkins, bats, etc. .;
- Words that create a “frightening”
atmosphere;
- “Scary” numbers;
- Halloween slogans.
Black and orange color scheme
Be concise and carefully combine these
shades. The central part of the background on which the text will be located is
better to make black so that white letters are well-read on it. Choose orange
so that it does not hurt your eyes. You can use several of its shades, but no
more than 3.
Halloween symbols in the design
Add bats, spiders, pumpkins, ghosts to
your letter design – anything that will be associated with the “creepy”
atmosphere of this fall holiday.
“Scary”
and at the same time, cute design: a charming cat with vampire’s teeth, bats,
and funny ghosts – what else is needed to convey the “eerie” and at
the same time, joyful Halloween atmosphere.
Words that convey the atmosphere of a “scary” holiday
Use in the headline and body of the
letter all the epithets associated with Halloween: “scary,” “terrible,” “awful,”
“devilish,” “hellish.” You can come up with something of your own, as these
words are already quite hackneyed.
“Scary” numbers
To convey the atmosphere, use symbolic
names. Usually, spooky associations cause sixes, and 13. For example, 66% for
Halloween, especially.
Bright Halloween headlines
In America and Western Europe, where the
holiday comes from, children go home in costumes this evening and ask for
sweets with the question “Trick or treat?” Variations of this question can be
used in the mailing list. This will help to convey a festive Halloween
atmosphere and “beg sweets” from the target audience.
M.A.C. conveys the Halloween mood with
the heading “Beauty or Life,” and also offers a selection of products
for holiday makeup. All this on a “creepy” black background with
orange accents.
The
rules of multi-channel marketing in email and SMS mailing
Combining email with SMS is very profitable
since you can combine the advantages of these two channels in one campaign.
Email allows you to transfer more
information to the user and immediately force him to perform the target action
(for example, go from the letter to the website of the online store and quickly
place an order). Still, the person checks the mail only several times a day.
SMS, most likely, will be read in the first 3 minutes from the moment of
receipt.
Therefore, in the end, we decided to
give you some tips on the proper combination of SMS and email newsletters to
rationally use the advertising budget and get the maximum benefit from the
campaign:
First, send an email, then SMS. For
example, notify the target audience of the Halloween event in advance (for
example, two weeks before the holiday). In this letter, give all possible
details. And send SMS on the eve to remind the person of the time and place.
If you want to save on mailing, send SMS
only to those from whom the response to the email was not received.
You can add a newsletter to this Viber
chain. This will help reduce the cost of the campaign. You can save by
replacing ppc ads with messages in Viber. First, warm the audience with a
message in the messenger that you will soon launch a holiday sale for
Halloween. Then, send a bright message to an e-mail with all the details. To
users who have not made a purchase, send SMS with a notification that there are
still discounts, but the promotion is ending soon.
Combine short and concise SMS with
detailed, colorful emails to make Halloween not only fun but also beneficial
for your business!
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