Before getting to the benefits of UI/UX importance let us discuss what exactly they are.
UI – User Interface
A user interface as you may call it is that part of your website or a software that a user interacts with. It’s a part that you can call act as the presentation with which the user interacts firstly. Mainly UI is designed by the companies for the customer engagement with the products, it’s a way through which the user connects with the product. UI is the graphical representation so that user can interact with the user and help them navigate through the products. UI is provided by the companies with the sole purpose of how the design components are used by the users for their conveniences.
UX – User Experience
A user experience is the study of the factors that come into play during a user’s interaction with a product. These factors include emotions, preferences, feelings, interaction with previous apps etc. UX helps in designing the products in such a way that they fulfill these requirements of the users.
Without the Ux, UI is nearly impossible as without proper research of the targeted audience you’ll be designing a product without meaning and irrelevant audience being targeted.
Let’s get back to the importance of the UI/UX as the concept is clear now. Below are the TOP 10 reasons how UI/UX helps in increasing the brand name:
UI/UX can be considered a backbone for any organisation and with the passage of time, the growth in this field in remarkable and have a potential for a whole lot of growth in the years coming and the users are selective in choosing their services. In order to compete with all the big companies out there, your UI/UX needs to be upgraded with time and it’s design should be able to attract and interact at the same time with audiences and fulfill their services.
Surely the trends in the next year 2020 will be changed, new trends will come or old might stay the same one can’t say that for sure but surely there’s a great area of opportunities for everyone to progress in this particular field.
Er. Ankit Dhadwal is the Founder & CEO of Mount Woods Studio Pvt. Ltd. a company based in Solan, Himachal Pradesh, India, which provides digital solutions globally where we specialise in Web Development and App Development, UI/UX Design, Graphic Designing, 2D & 3D Animation, Product Photography, Video Production and Digital Marketing.
It is obvious that the Internet is the greatest thing since sliced bread and if you are not on board, then you are missing out a lot. The Internet has made us ubiquitous. Not a day goes by without using it whether you want to do online shopping or just to get information about something or just to talk to new people. It has affected our lives in a positive way as everything revolves around it so how can business sphere lag behind?
Enterprises have redefined their ways of doing business and have taken the online path. You might have observed that people, these days, make money just by working from home or that the kiosk in the corner has increased its revenue and is not only delivering items to you but to people from other towns. How’s that possible? Right. That’s what you are thinking right now. All these things are possible due to Websites (Web Development). Almost every organization every enterprise have websites just to reach a maximum number of people and to attain maximum profit. There is a mutation in the business methodologies and it has significantly changed over the years.
Everyone are fast switching to this new trend of having a strong online presence and all your competitors are already there. Whether you are a blogger or have an established business or a budding entrepreneur, the best way to kick start your career is having your presence felt that too, with the website. If your business doesn’t generate enough revenue, then it is a dud. Earning maximum ROI (Return On Investment) is what people have their focus on and look for ways to achieve that. For that, they modify their marketing strategies so that it is aligned with the scenario.
They have taken notice of it and have started investing in Web Development Services. Just this step is capable of taking their business to new heights and achieving huge traffic consequently. To increase more revenue, for expanding your services to new people, to break through the geographical barriers everything is possible through web development and if you are not using this path, then probably you will lose out and will be vanished in the crowd. Web development has emerged as the next big thing and it is in your hand how you use that.
Author Bio.:- Priya is a Technical SEO atHopinfirst, a leading mobile app development company which provide best ios app development and Android app development Services.