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Why Online Reviews Are an Important Marketing Channel

ByDavid Adamson

Why Online Reviews Are an Important Marketing Channel

We live in a time when online reviews are powerful and important. Perhaps, you’ve written a review or two yourself. However, if you’re like many business owners, you may be overwhelmed or confused by online reviews. Some businesses prefer to take an uneducated guess at what they should do with their online reviews, while others choose to do nothing at all.

However, there’s a better way. Managing your online reviews doesn’t have to be a stumble in the dark or a guessing game. Many proven processes and strategies can be applied to get the most out of your online reviews.

Successful and smart businesses are already doing this right. They’re maximizing their customer acquisition and web presence via reviews. Need more convincing? Read on!

Online Reviews Can Attract Lots of Customers

Why should businesses learn to love online reviews? Well, for one, they can attract lots of new customers. From senior shoppers to digital natives, consumers are always on the lookout for online reviews to help them with their buying decision.

In fact, about 90% of consumers say that positive reviews influence their buying decisions. People are tapping into the Internet-based word-of-mouth to see what others think of a business before they make a purchase themselves.

They’re more likely to turn to popular review sites like Yelp, Google, and TripAdvisor, but they’ll also read reviews on a company’s Facebook page and even Twitter.

And since online reviews are the best source of social proof, they have a clear impact on a business’s bottom line or sales. Take, for instance, the Socks company called Seriously Silly Socks.

The company has been able to drive at least 60% order value on their website compared to other sales channels. And it’s most probably because of the 3000+ five-star reviews that they have on their website for different product pages.

As you can see, online reviews can have a significant impact on attracting new customers and driving sales for businesses. So if you’re not actively collecting them, now’s the time to start.

Online Reviews Make You More Visible

In today’s competitive market, getting maximum visibility online is crucial for businesses. There are many reasons why online visibility is important for businesses. But, perhaps the most obvious reason is that it allows businesses to reach a larger audience.

By having a strong online presence, businesses can connect with more consumers and potential customers. Additionally, online reviews can help businesses create a better reputation. Overall, it is clear that having a strong, positive online presence is essential for businesses today.

And one of the best ways to do that is by getting positive online reviews. When you get more reviews from your customers, it means that you’re a successful brand, which automatically means you’re a visible one.

Online shoppers look on Google or Facebook for product recommendations before they buy, so it’s essential that your business is visible on these platforms. These channels have their unique ways of surfacing and indexing content, but they all value online reviews as a key source of information about your business.

And this is especially true for small businesses. When you don’t have the marketing budget of a large corporation, online reviews can be a game-changer in helping you get more visibility and reach potential customers. If you are looking for a way to get more reviews. Checkout the ultimate guide to viral reviews.

Online Reviews Contribute to Your Search Engine Optimization (SEO) Efforts

Ranking high in the search engine results pages (SERPs) is a top priority for small businesses. After all, appearing on the first page gives you a better chance of being seen by potential customers.

However, building a comprehensive SEO strategy can be daunting and time-consuming – especially for businesses with limited resources. It can take a lot of energy and time to create high-quality content, optimize your website for certain keywords, and track your progress.

But did you know that online reviews can also contribute to your SEO efforts? That’s right – customer feedback can help improve your ranking in the SERPs.

Here’s how it works: When customers highlight positive reviews about your business on popular review sites, those reviews include links back to your website. These links are a signal to Google search engines that your site is relevant and trustworthy, which can boost your search engine rankings as a result.

Customers use keywords and phrases when they write reviews, which can benefit you in two ways:

  1. your business is more likely to appear when Internet users search keywords relevant to or related to your store
  2. potential customers are more likely to see positive reviews

To take advantage of this SEO opportunity, claim your business profiles on popular review sites like Google My Business and Yelp. Then, actively encourage customers to leave feedback about their experience with your business.

We, an SEO marketing Agency, can help you optimize your Google My Business profile and create an online review generation strategy tailored to your business. Our team can also help you with other SEO services to track your progress and manage your online reputation.

With online reviews being such an important part of SEO, it’s time to start leveraging them to your advantage.

Online Reviews Help to Analyze Your Market

The more you know about your target audience, the easier it becomes to identify potential customers and craft content that resonates. Online reviews are a fantastic way to get to know your market. You can learn what they’re looking for, what their pain points are, and how they feel about your competition.

For example, let’s say you sell jeans. You might search for “jeans” on Amazon and find that the top-rated product has dozens of five-star reviews and a few four-star reviews. The four-star reviews might mention that the product is too expensive, while the five-star reviews might rave about the quality and fit.

This tells you that price is a major concern for potential customers, and that they’re willing to pay more for a product that they feel is worth the investment. It also tells you that your competition might be under-pricing their jeans, which could be an opportunity for you to increase your prices and improve your margins.

Customer feedback is invaluable as you work to improve your offerings and grow your business. This data can help you make informed decisions about your marketing, product development, and pricing strategies.

You may want to check out your competitions’ online reviews as well. It can give you an idea of how your competition is faring and what areas they might be struggling in. For example, if you see that their customers are unhappy with the quality of their products, you might be able to improve upon that and gain market share.

Online Reviews Make You Look Trustworthy

Your reputation is everything when it comes to business. If you don’t have a good reputation, customers will take their business elsewhere. A big part of your reputation is how trustworthy you look to potential customers. If they don’t think you can be trusted, they won’t do business with you.

That’s why online reviews are so critical. They show potential customers that other people have had good experiences with your business and that you can be trusted.

Encourage your customers to leave reviews by making it easy for them. Add links to your review profiles on your website and social media accounts. Make sure you respond to both positive and negative reviews so that potential customers can see that you care about your reputation. A negative review isn’t the end of the world, but it is an opportunity to show your potential customers how you handle customer service issues.


Online reviews are an important marketing channel that should not be ignored. They can help you understand what your customers like and don’t like about your product and give you insights into how to improve your product or service.

So if you want to harness the power of online reviews for your business, contact us today. We are an SEO company or a search engine optimization company. And we can help you get started by setting up a review campaign that will increase organic traffic to your website and boost sales.

About the author

David Adamson administrator

David Adamson is the founder and digital strategy manager at Coin Ideology Digital. He develops techniques to boost traffic, sales, and brand awareness for startup agencies. He has specialization in Blockchain and digital marketing industry including SEO, PPC, SMO, influence marketing and consumer behavior analysis.

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