Free Tool by CoinIdeology.com
Want to know why your website isn't ranking? Enter any URL below and our free SEO audit tool scans it in seconds — covering on-page SEO, E-E-A-T and trust signals, structured data, AI search readiness, and real Core Web Vitals data pulled live from Google. No signup required.
Want the full picture?
This free scan covers the basics. Our SEO experts can run a complete, in-depth audit — covering backlinks, competitor gaps, keyword rankings and a fix-it roadmap.
Request a Free Full Audit
What Our Website SEO Audit Tool Checks
Most free SEO checkers only look at title tags and meta descriptions. Search engines don't stop there anymore, so neither do we. Our Free Website Audit Tool checks nine full categories of ranking and trust signals in a single scan:
- On-Page SEO: Title tag, meta description, H1 usage, and overall heading structure.
- Images: How many images on the page are missing alt attributes.
- Mobile & Technical: Responsive viewport tag, HTTPS security, and mixed-content warnings.
- Crawlability: Canonical tags, noindex directives, and whether a robots.txt file is guiding search engines correctly.
- E-E-A-T & Trust Signals: Author bylines, publish/update dates, Organization or Person schema, and links to About/Contact/Privacy pages.
- Structured Data (Schema Markup): Whether JSON-LD is present, and whether it uses rich-result types like Article, FAQPage or BreadcrumbList.
- AI Search & LLM Readiness: Semantic HTML5 structure, FAQ/HowTo schema, and whether the site publishes an llms.txt file.
- Social & Content: Open Graph tags for social sharing, and whether the page has enough content depth.
- Core Web Vitals & Page Experience: Real, live performance data pulled from Google's own PageSpeed Insights API — not a simulated estimate.
E-E-A-T: Why Authorship and Trust Now Matter as Much as Keywords
Google's Search Quality Rater Guidelines now evaluate content on Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) — especially for topics that affect a reader's money, health, or safety. A page can be perfectly optimized on paper and still underperform if there's no visible sign of who wrote it or why they can be trusted. Our tool checks for the same signals Google's raters look for:
- Author bylines that credit a real person, not just "Admin" or no author at all.
- Published and last-updated dates, since stale, undated content signals lower freshness and trust.
- Organization or Person schema, which ties your content to a verifiable, real-world entity.
- Trust pages like About, Contact, and Privacy Policy linked clearly, so visitors and search engines alike know a real business stands behind the site.
Structured Data: Helping Search Engines Understand, Not Just Read
Schema markup (JSON-LD) is how you explicitly tell Google what your content is — a product, an article, a review, a set of FAQs — rather than leaving it to guess from plain text. Pages with the right schema are eligible for rich results in Google Search, including star ratings, FAQ dropdowns, and breadcrumb trails, all of which improve click-through rate without changing your ranking position. Our scan detects whether structured data exists at all, and if so, which rich-result types (Article, Product, Review, FAQPage, BreadcrumbList, and more) are actually implemented.
AI Search & LLM Readiness: Optimizing for Google AI Overviews, ChatGPT & Perplexity
Search behavior is shifting beyond the traditional ten blue links. Increasingly, answers are surfaced directly inside Google AI Overviews, or generated by tools like ChatGPT and Perplexity that cite web sources in their responses. Getting cited in these AI-generated answers depends on different signals than classic SEO alone:
- Semantic HTML5 structure (using tags like
- FAQ and HowTo schema present clear, structured question-and-answer content — one of the most commonly cited formats inside AI Overviews.
- An llms.txt file is an emerging standard that gives AI models a clean, direct summary of your site, similar to how robots.txt guides traditional crawlers. If your site doesn't have one yet, our free LLMs.txt Generator tool can create one for you.
Core Web Vitals: Real Data, Not a Guess
Core Web Vitals are a confirmed part of Google's Page Experience ranking signals, measuring how fast a page loads (Largest Contentful Paint), how quickly it responds to interaction (Interaction to Next Paint), and how visually stable it is while loading (Cumulative Layout Shift). Rather than estimating these from page weight, our tool calls Google's own PageSpeed Insights API live, in real time, and reports back actual field data from real Chrome users where available, or lab-simulated results otherwise. This is the same underlying data Google itself uses to evaluate page experience.
Who Should Use This SEO Audit Tool?
- Small Business Owners: Get a quick, jargon-free health check on your website without hiring an agency first.
- SEO Professionals & Freelancers: Use it as a fast first-pass audit — including E-E-A-T and schema checks — before a deeper technical review.
- Web Designers & Developers: Confirm that a newly built site meets on-page SEO, structured data, and Core Web Vitals benchmarks before launch.
- Bloggers & Content Creators: Check that individual posts have proper authorship, dates, and structure before hitting publish.
- Marketing Teams Preparing for AI Search: Assess whether your content is structured to be understood and cited by AI Overviews and chat-based answer engines.
Final Thoughts
Ranking well today means satisfying search engines and AI systems that increasingly value trust, structure, and real-world credibility — not just keywords. This free tool gives you an instant, honest look at where your site stands across all of it. If the scan uncovers issues that go beyond quick fixes, reach out to our team for a full technical, E-E-A-T, and competitive SEO audit, prepared by one of our experienced digital marketers.