Regardless of how long you’ve had a website (whether it’s been two days or two years), you’ve probably heard the term SEO.
Most of us know that SEO has to do with a website, a secure online presence, keywords, and links, but what is it, and is it something website admins and operators need to worry about?
“Building A website without SEO is like building a home without family: White Hat SEO”
SEO stands for Search Engine Optimization. SEO involves the technical tasks completed “behind the scenes” of a website or any form of online content that allows search engines, like Google, to pick them up when a web user types in a keyword into a search bar.
But before we get too involved in rattling off technical terms like backlinks, meta tags, and descriptions, and keywords, let’s take each one, one step at a time.
We’ve all heard the term “keyword” here and there, but we might not all be sure of what it actually is. A keyword is any word or phrase that a user types into a search engine.
For example, this could include “hairstylist Boston”, or “chicken pot pie recipe”, “holiday shopping deals”, just to name a few. Some keywords contain a specific locale, like the first example, or could be trending, like the last example.
Regardless of the type of keyword or key phrase, it’s the job of the website operator or business owner to find out what their target audiences are searching for and optimize their sites with the appropriate keywords.
Meta descriptions are basically quick, brief descriptions of a particular product or service that is featured or discussed on a website.
This is typically the business’s opportunity to write a quick blurb—usually not more than 165 characters—of a product, service, address, and even a call-to-action which tells the audience or user to do something, such as the call for an appointment, take a survey or otherwise engage the user into interacting with the website in a manner in which is valuable to the user.
If you’ve spent any time reading or reviewing a favorite blog or competitor’s website, you probably have noticed that there are links embedded throughout the site and even in the text.
These links direct the user to another part of your websites, such as a contact form, event calendar, or informative and engaging blog article, or to another useful source.
While embedding links is still a great way to get Google’s attention, the focus today is all about content.
Regardless of how much Google’s algorithms change or how frequently, SEO is still just as important as ever if you want to get your business website noticed and in the eyes and palms of your target audience.
Google, Yahoo, and Bing are the top 3 search engines where people search their requirements in the form of the search terms or keywords and they show the best results. But the question is how one result shows in the first position and another shows at the last? What does the first result do to get the top position rank in the search engine? SEO is the technique that helps to get the first ranking in Google.
There are many SEO techniques running in the internet marketing fields like black hat SEO, gray hat SEO, and white hat SEO. But if you are running a business for a long time then you should not compromise with any other marketing technique except What hat SEO techniques.
At here we only focus on the White hat SEO technique that provides you results for the long term so you can get leads even then when we will not working for you.
The “White HAT SEO” is the collection of all the techniques that Google recommends us to use for optimizing a website in SERP with business keywords.
Few examples of white hat SEO services we offer to our clients:
THREE MONTHS WHITE HAT SEO PLAN @ 999 USD
|TASK||STATUS OF TASK|
|In-Depth Site Analysis||Right|
|Duplicate Content Check||Right|
|Initial Ranking Check||Right|
|URL Structure Check||Right|
|Broken Links Check||Right|
|Google Penalty Check||Right|
|Initial Rank Report||Right|
|On Page Optimization|
|Header Tags Optimization||Right|
|Internal Link Structuring & Optimization||Right|
|Existing Content Optimization||Right|
|Robots.Txt Creation and Analysis||Right|
|Xml Sitemap Creation and Analysis||Right|
|Google Webmaster Tools Set Up (if not set up)||Right|
|Google Analytics Set Up (if not setup)||Right|
|Page Speed Optimization Analysis||Right|
|Fresh Web Content Suggestions||Right|
|Google Analytics set up with conversion tracking||Right|
|Title & Meta Tags Optimization||Up to 40 Pages|
|Image & Hyperlink Optimization||Right|
|Bing Webmaster Tools Set Up (if not set up)||Right|
|HTML Site Map Creation||Right|
|Website Page Load Optimization||Right|
|Optimization of robots.txt & Google Bot crawls||Right|
|Pagination Tags on Site||Right|
|Proper URL structure analysis||Right|
|Resolve Webmaster Crawl Errors||Right|
|No Follow on External Links||Right|
|Shopping cart funnel analysis and recommendations||Right|
|Website usability analysis||Right|
|Html Code Cleanup & Optimization||Right|
|Check Header Status, Meta Robots, Google Cache of Pages||Right|
|Check Mobility Issues||Right|
|Check AMP Pages Issues||Right|
|URL Parameter Handling||Right|
|Custom 404 Page||Right|
|Schema & Structured Data Mark Up|
|Schema on Contact Address||Right|
|Schema on Breadcrumb||Right|
|Schema on Ratings/ Reviews (E Commerce)||Right|
|Schema on Blog||Right|
|Local Search Optimization|
|Google My Business Setup & Verification||Right|
|Local Business Directory/ Citations||7|
|Customer Reviews/Ratings Submissions||2|
|Contact Address in Footer||Right|
|Google+ Site Verification||Right|
|Google Embedded Map||Right|
|Content Marketing (per month)|
|Press Release Writing||2 in 6 Months|
|Infographic Creation||1 in 6 Months|
|Guest Blog Posting||1|
|Premium PR Distribution||Right|
|Off Page Optimization|
|Company Profile Listing||10|
|Press Release Promotion||5 in respective Month|
|Press Release Submission||5 in respective Month|
|Infographic Promotion||5 in respective Month|
|Infographic Distribution||5 in respective Month|
|Q & A Submissions*||Right|
|Social Media Sharing (per month)|
|Google Plus Business Page Setup (One Time Activity if not existed)||Right|
|Facebook & Twitter Account Setup (One Time Activity)||Right|
|Custom Twitter Background (One Time Activity)||Right|
|Facebook Timeline (One Time Activity)||Right|
|Facebook Wall Updates||Right|
|Pinterest Account Creation||Right|
|Search Engine Rank Report||Right|
|SEO Activity Reports||Right|
|Google Analytics Report||Right|
|Support Email, Ticket & Phone Support|
|Email, Chat, Phone||Right|
These are the very little white hat SEO techniques and services we shared with you. CoinIdeology.com offers 200+ white hat methods to their clients. If you want to know more about the services or want to hire our “White Hat SEO Expert” then please contact us at [email protected] or skype at coinideology or fill the contact form..
Still, lost with understanding and grasping SEO? Contact a firm that knows all the ins and outs of getting your business website noticed and that can really provide results. Call our team now at [email protected] for a free consultation and learn how we can help turn your website around.