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Category Archive Law Firm Marketing

ByDavid Adamson

Mistakes Made By New Startup Businesses and Law Firms Marketing

Beginning a business or a law office is serious; there’s a great deal to consider, a ton question, and a ton of missteps you can’t stand to make. However, all “what uncertainties” aside, there are a ton of energizing opportunities that can emerge out of going into business or law office.

In order to maximize your chances for success, it’s important to identify the areas of risk, and recognize the common startup mistakes. In fact, most small businesses fail within the first five years of operation. Believe it or not, marketing is one of the most common areas for error for startup businesses and solo law firms.

Read on to learn how Coin Ideology Digital marketing plan can help you not only avoid these marketing mistakes by startup business and law firms, but help you get your business started on the right foot.

1. Speed Spending

Most small businesses and solo law firms hit the ground running and have a pool of money or resources set aside for marketing. However, it’s also really easy to spend that money very quickly without seeing any return or determining which marketing channel or medium works best for your target audience

With a carefully crafted affordable legal marketing program, not only do you have a good strategy mapped out and personalized just for your law firm, you are also investing in a legal marketing program that is not only affordable, but that will yield positive, measurable results.

2. Change the Channel

Another common mistake that startup businesses and solo firms make when first starting out is by putting their marketing resources to the wrong channels.

It’s safe to stay that most startups recognize that digital marketing is important today, but might be unaware of how to effectively go about this.

For example, many startups and firms will set up a Facebook page, throw some money towards paid ads, and call it day. This is a recipe for disaster…and failure.

It’s not to say that social media or paid ads are ineffective, but first it’s important to determine which marketing medium or channel is the best for your particular target audience.

Consider another example. If the majority of your audience uses social media to find a law firm or an online directory, then it would be more worth your while to put your marketing resources towards those channels. When crafting an affordable legal marketing program, part of your strategy will involve this step.

3. Bring on the Brand

Branding your startup business or law firm is important—no doubt about it. But like anything, there is such a thing as spending too much on “perfecting” your brand.

For example, a common error that many startup businesses and law firms make is redesigning their website and/or logo over and over and over and over… By doing this you aren’t giving your audience much of a chance to make the connection between your business or firm name and your brand.

Remember, digital marketing and brand recognition don’t happen over night; these steps can take time.

However, if six months to a year have gone by, and you don’t think your brand is really working for you, then it might be time to revisit your strategy.

With an affordable legal marketing program, you have the opportunity to define your brand and a customized marketing strategy that drives results.

4. Measure Up

Finally, one of the biggest mistakes—and challenges—of startup businesses and solo law firms is properly measuring the results of their marketing efforts.

As we mentioned above, it’s easy to throw money into marketing—especially in the beginning. But it’s also smart to see which marketing channels, mediums, and strategies are yielding the most results and driving in the most case intake.

It’s important to determine what is working and what isn’t so you can fine-tune and adjust your strategy accordingly.

With an affordable legal marketing program, you will have access to reports that will show you the results of your marketing efforts, and how these results measure up to your goals.
Go for the Goal with an Affordable Legal Marketing Program

Finally, many startup businesses and solo firms that start on their own think big and have big goals. While this is a great attitude and great mindset, starting a successful business also takes careful strategic planning.

By committing to an affordable legal marketing program, you have the opportunity to build a customized marketing program just for your law firm—from the ground up.

From designing a professional and attractive website that converts to defining and boosting your brand over social media and other online directories, you maximize your chances for success almost immediately.

To learn more about how an affordable legal marketing program can work for your startup firm, visit here to contact the marketing professionals at Coin Ideology Digital today.

ByDavid Adamson

Affordable Law Firm Marketing (Why You Will Fall In Love With It)

If you have been trying to market your firm or solo practice for some time, then you are probably frustrated with marketing. You’ve tried billboards on the highway, TV commercials, newspaper ads, and maybe you have a website that is just a glorified version of your AVVO profile but doesn’t convert. You should read about why online citations are important for law firm marketing.

At the end of the day, you’re frustrated.

Finding “The One”

You might think of working with a marketing agency is like online dating. You are probably groaning just reading about it.

Who has time to deal with that nonsense?

But then you meet a real marketing agency; “the one” who you can’t live without, and who will truly change your life.

You want to find that marketing program that is your one true love.

“The One” that you’re truly passionate about, and “the one” that just really works for you.

Well, we are going to play a little matchmaker and show you a few reasons why you will probably fall in love with affordable law firm marketing.

Convert

A good and affordable law firm marketing program shouldn’t be overly expensive, it shouldn’t play “hard to get”, and it should show real results that work for you.

A good legal marketing program helps convert visitors to your website into real, loyal clients.

Commitment

A legal marketing program also takes commitment.

No, you won’t see results overnight, but by committing to make a change to better your law firm, and committing to embracing content and SEO best practices, you are bound to begin converting clients in ways you never thought possible.

Commit to success and excellence with a legal marketing program built just for you.

It will change your life

A good legal marketing program will change your life. It will help you to grow your firm and reach its goals—all at an affordable and competitive price.

A good legal marketing program should be affordable and within reach. After all, any relationship is a two-way street.

Show some love back

Now that we’ve talked about ways that a solid legal marketing program can work for your firm, let’s talk about the ways it can work for your clients.

By showing your clients some love via a compelling and attractive legal website design, by boosting your firm’s brand and image over social media, and even “delighting” your clients, you are showing your clients love, and we are willing to bet they are going to show your firm some love in return.

They say sometimes you have to kiss a few frogs before you find “the one”. Well, the same can be said for marketing.

You have likely tried a few different marketing approaches or even partnered with a few different agencies, all to end up frustrated and without a great legal marketing partner.

With a solid and affordable legal marketing program, the opportunities for success are endless.

Growing your firm, establishing an online reputation and credibility, and boosting your brand have never been easier.

With a “partner” in marketing, you no longer have to go at it alone…


Affordable Legal Marketing: Love at First Click

To learn more about how we can help you with a legal marketing program that works and is affordable for your firm, contact the marketing team at Coin Ideology Digital today, and we will show you why you are bound to fall in love with us at first click.

Read All The Information About The Law Firm Marketing

ByDavid Adamson

Why Online Citations Are Important For Your Law Firm Marketing

When we hear the term “citation”, we often think of a violation or a speeding ticket.

However, in the world of digital marketing and search engine optimization (SEO), the term “citation” isn’t always a negative reflection of a website.

Rather, it refers to any mention of your firm’s name on other websites—even ones that you may not be affiliated with…

What are Citations?

A citation is a “shout out” to your practice.

This can involve links to your website and even the information about your practice, such as your practice’s name, address, and phone number.

The more info out there, the better for your search results.

Where are Citations Found?

Citations to local businesses can be found in online directories, charities your company sponsors, and even other types of local business associations.

Why Are They Important?

Businesses, especially local businesses, benefit from their presence on the Internet.

As we all know, one of the first places people look when searching for a local business—such as a podiatrist, plumber, lawyer, and so on—is Google.

But the quality of a business’ online presence and reputation impacts that level of success.

Whether a business succeeds or fails depends in part on the prominence of its search engine results.

While word of mouth and location are also important factors, online searches are just as, if not more, important to the success of a local business or firm.

Therefore, businesses with more citations out there will rank higher in search results than those with a smaller number of citations.

Are Certain Citations More Valuable than Others?

In short, yes. Certain citations are much more valuable than others.

For example, the listing of your firm’s name, phone number, and address on an “important” site such as the local chamber of commerce, Better Business Bureau, or government website is certainly worth more than on a website with no reputation.

Citations and links listed on reputable types of websites can drastically improve your rankings in local searches.

Do Local and Niche Businesses Need Citations?

Citations are particularly important to businesses operating in a limited geographic area and to smaller, niche businesses.

With these types of companies, which may or may not have websites (i.e., local plumbers, electricians, and even “solo” law firms), search engines rely on available online information.

For example, if there are multiple citations for a particular business, then Google and other search engines consider the business to be legitimate and active.

Therefore, the more citations these businesses have, the better!

Local Business vs. Bigger Brands?

If a local company effectively uses SEO practices and citations, then this can actually rank better on search engines than bigger names and brands.

This is because such a business can actually be much more relevant to local search results rather than a large superstore focusing on a much bigger market.

How Do I Get Citations?

Getting other companies to mention your firm on their websites is not terribly difficult, but it does take some work, and will not happen overnight.

This requires taking the time to develop relationships with other businesses, which can involve email marketing, cold calling, and even making connections and contributing to conversations over social media.

Despite the negative connotation that we associate with the word “citation”, an online citation is actually a good thing for your firm in terms of establishing an online presence and reputation.

However, taking the time to make sure your information is correct, current, accurate, and relevant are all key components to boosting your rankings, which can help get your local business or law firm found!

ByMelisa Marzett

SEO For Legal, Lawyers and Law firms – How To Promote A Website

If you are the owner of legal business and have wondered how to promote a site by SEO or digital marketing and make it the main channel for attracting clients, then this article is for you.

Legal traffic is a huge layer that can steadily expand its client base and generate constant income for law firms. But how to attract it to your site? How to retain visitors and make them customers? You will receive answers to these questions in this article.

Law Firm Marketing Strategies

A mobile-friendly and fast website is the key for each business, so it will also apply to the law firm.

Create a landing page and run PPC ads on getting some clients on the initial level to run your law firm and ofcourse marketing campaign.

Publish high-quality and informative content on each page of the law firm website.

Don’t share everything on social media, be selective before sharing anything on Twitter, Facebook, and LinkedIn.

Create practice related calls-to-action for each page and blog posts of the website.

Get a review from the old client by creating a review link of Google my business, Facebook, Yelp, and other law firm profiles site.

Create high-quality backlinks using industry-specific directories like Avvo, Martindale-Hubbell, Justia, Lawyers.com, FindLaw, HG.org, etc.

Interview with local news sites and share your experience with your local audience.

Create a dedicated web page to collect email addresses and ask users to subscribe by giving away something free.

Legal site search engine promotion

Every day, thousands of people try to solve their legal problems using the Internet. Most users want to get expert help on the site, to be able to consult here and now on-line. Today, there is still a small amount of high-quality legal Internet resources that can be deployed to respond to the user in the form of content and the convenience of feedback on the site.

As a rule, the site of a law firm consists of a standard set of pages, which are Home, About us, Contacts and Services. The development of such a site ends exactly when the developers put it on the hosting and forget everything about it, only sometimes, someone from the staff changes the price of services. But clients from minority websites that develop more than just a business card website that answers topical questions, provide on-line advice and delve into the problems of visitors, get customers.


Physical persons are people who have a problem, but they still do not understand how to qualify it. This traffic will generate many non-topic questions. But in general, forming the base of individuals, it is possible to consistently receive income from servicing customer data.

Juridical persons are a more interesting segment of clients, as they have specific goals and objectives. Legal entities can be attracted to subscription services, which, in turn, is financial, in the long term, interesting for any business.

Your site can cope with both tasks in attracting individuals and legal entities, but for this, it is necessary to clearly understand at the stage of designing and creating the site which promotion tools will be used and why so that as a result there will be a constant increase in site traffic and client base.

SMM is one of the key areas for promoting an online business.

PR – publications on visited resources have always been and will be relevant. One`s expertise must be carried to the masses. By working on PR publications, you are gaining brand awareness.

SERM – when promoting your resource, do not forget about your reputation. If you invest in website promotion while turning a blind eye to negative reviews about your company on the network, in this case, you will not achieve great results.

SMM – social networks as a powerful tool

A page or group on social networks play a huge role. A modern audience is accustomed to an active social life on the network and the presence of another point of contact with you will be a big advantage.

During the development of the SMM channel, a loyal audience is formed that will constantly hear about you. Some may seek legal assistance out of habit, and if the clients cooperate successfully, it is necessary to request a review on their page. Thus, all the friends of this person will know about you.

Also, social networks today are a powerful advertising tool. Super thin settings in the selection of the audience will help advertise with high probability to those users who may find your services useful. Not a single billboard or advertisement in magazines or other periodicals gives such an opportunity.

Each page generates interesting professional content. Also on these pages, there are company contacts and you can contact them at any time.

SMM is a very important channel, every law firm should understand this. Developing your page on social networks is as necessary as creating a site.

PR – publications that will attract customers

Content is the foundation of the entire Internet. If you publish useful thematic content in the media, the result will be forthcoming. This view is quite expensive and aimed at a large coverage of users.

It is not worth setting a goal to attract customers directly from this channel, but you can count on focusing on a smooth increase in brand recognition. PR publications must be done regularly so that the expertise of your company is always in the public eye.

PR publications are an important development direction for the company. This type of promotion must be used when there is already a customer base and there is something to finance this campaign with. PR will always come to the rescue in solving the problem of increasing brand awareness, increasing the level of expertise of a law firm.

SERM – Online Reputation Management

Actively promoting a legal website on the Internet and eventually getting the first reviews from clients, do not forget to monitor the resources where such reviews may appear. One negative review can seriously damage the company’s online reputation.

To independently monitor your reputation on the network, you need to collect as many sources as possible, where they can appear or have already appeared. Try to work out negative reviews. Dissatisfied customers can be phoned again to offer a better service or defend their point of view regarding a negative situation. It is very important not to miss this moment in the integrated development of the company.

Conclusions

Developing a law firm website is vital. With a competent approach to the issue of integrated Internet marketing, a site can become a serious source, and with a thorough study of all areas, it can become the main channel for attracting customers.

Whitehat SEO promotion of a legal site begins with a deep analysis of a niche. You need to study the strengths and weaknesses of competitors, meticulously research their link profile, develop a link strategy and add innovations that will be unique to your site.

In addition to SEO, there are alternative sources for developing an online business, such as SMM and PR. Continuous work in these areas will bring excellent results shortly in the influx of new customers and brand recognition in the network.