To solve the issue, follow these steps:
1) Perform Pre-rendering or Server-side rendering
Performing one of the above rendering techniques helps you to create individual HTML files for each route on the router file. If you have less than 15 routes on the router file then you should prefer pre-rendering technique. Make sure that the website does not have dynamic URLs or content on the website. The best part is that the pre-rendering technique does not require a back-end framework like node.js or express.js.
2) Use Sitemap.xml node.js package
3) Meta package to add meta tags
As discussed above, there is just one HTML file and every time this HTML file gets loaded. In this situation, it is not possible to load unique meta tags for each route. To resolve this issue, you need to install an additional package called meta-tags. With the help of this package, you can add meta titles, descriptions, keywords, and canonical tags on each route in the router.js file.
4) Use lazy-loading
Along with lazy load, you can use the hexadecimal numbers to load the data in the least amount of time. All you need to do is convert hexadecimal to decimal numbers and save it to the database. The hexadecimal conversion helps you to show all the incoming data from the database faster and hexadecimal to decimal helps it occupy the least amount of memory in the device.
Website speed could mean the difference between closing a sale and losing a customer. If customers find themselves waiting for more than a few seconds for content to appear, they will leave, and you’re going to end up losing sales.
Consumers shop online now more than ever before. Online purchases were made by over two billion people in 2020 alone. This surge led eCommerce stores to surpass 4.2 trillion dollars in sales worldwide.
People are now confined in their homes for safety reasons, making the internet a convenient way to purchase goods. However, something as basic as page speed can cost you a conversion.
Here are multiple ways a slow website can cause your sales to drop.
1. Decline in online traffic
When it comes to acquiring more online customers, more traffic to the site is crucial. However, users prefer quicker and more responsive websites and tend to do away with slow-loading ones as a slow site can be quite frustrating. Research has shown that slow site speed can cause about 80% of your website visitors to never return to any of your pages.
A slow website is a traffic killer. Loss of site visitors will mean lost opportunities to engage and convert consumers, which will ultimately lead to loss of sales..
2. Higher bounce rate
Bounce rate refers to the percentage of users who viewed just one page and then clicked out of your website without visiting other pages or doing anything else.
A high bounce rate is never a good indicator; Google deems a high bounce rate as a signal that your website doesn’t contain anything that can help users. As a result, your site may not rank on the first page of search results.
An ideal bounce rate ranges from 25% to 40%. Meanwhile, 41% to 55% is tagged as average; a bounce rate beyond those calls for a deep evaluation of your website.
Slow websites contribute to higher bounce rates since consumers tend to exit quickly once they see that they have to wait. The majority of consumers won’t be sitting around to wait for your content to load. They have more options available to them now, so If they can’t get what they need from one site, they can easily leave and go to another.
Google has stated that the probability of a visitor exiting your website increases by 32% as the load time goes from 1 second to 3 seconds.
3. Drop in search rankings
Search engine rankings are crucial for visibility and pumping traffic to your website. This is why businesses need effective search engine optimization (SEO). There are nearly 4 billion Google users worldwide, and the majority of them are looking for information about products or services they intend to purchase.
The importance of high search rankings lies in the fact that the majority of users focus their attention on the first page.
How often do you find yourself clicking to go view results on the second or third page? According to research the first page of Google captures 71% to 90% of clicks. Following this, 80% of search engine users tend to focus on organic results.
Page load speed is a critical metric, following Google’s Core Web Vitals (CWV) update. The CWV is a factor included in Google’s Page Experience Ranking Score, which evaluates a user’s experience when browsing a page.
Three additional ranking factors became legitimate ranking signals, one of which is the Largest Contentful Paint or LCP, which measures how fast the content loads. Meanwhile, the other two are the First Input Delay, which measures how interactive a page is, and Cumulative Layout Shift, which tackles page stability. In this article, we’ll focus on the first metric.
The Largest Contentful Paint determines your website’s score in terms of loading performance. A passing score is anything lower than 2.5 seconds. Achieving this score means that your visitors are provided with a good experience in terms of load speed.
Google begins measuring LCP the moment a user clicks on your link, up to the time when they see the content on the screen.
4. Lower conversion rate
Studies show that the conversion rate drops significantly for every second that the user has to wait. To be more specific, it drops by an average of 4.42% by each running second a page takes to load.
Loading times are important because a drop can cause you to lose potential clients. From signing up to purchasing a product, no action can be taken when a page takes several seconds to load. As more visitors fail to use your website, expect your conversion rate to drop.
5. Higher number of abandoned carts
Cart abandonment is one of the main reasons e-commerce stores lose their sales. Slow site speed and errors make it easy for shoppers to drop out of the shopping process. When a website is slow, it builds a sense of insecurity on the site causing the customer to lose their trust.
If users find that the site performance does not reach their standards, they would abandon the cart and find another store that can offer better service.
6. Lose business to competitors
More than 12 million to 24 million online retailers worldwide are operating, and more are setting up their websites each day. Consumers have a lot of options.
If a website is slow, it could be the factor that drives them to your competitors. There’s nothing stopping them from abandoning a slow site for one that can deliver services flawlessly.
Meet your customers’ expectations to prevent them from going over to your competitors.
7. Drop in online visibility
E-commerce websites rely on online visibility to succeed online. Converting unique visitors to new customers is one of the main goals, one that can’t be achieved without healthy online visibility.
Search engines like Google will rate the pages on your website and will use those ratings to rank them. Since page speed is now an important ranking factor, obtaining a low score will mean lower rankings and therefore lower visibility.
Although visibility doesn’t directly impact your sales, it’s the first thing users encounter before they end up buying from your site.
Quality content is still a crucial ranking factor, but speed boosts your ranking score, thus, giving you an edge over competitors.
8. Bad customer experience
An average website user’s attention span is now around 8 seconds. Users are now easily distracted and impatient.
You not only have to ensure you’re offering something that answers a need or is interesting enough to hold their attention. But you now also have to be certain your website delivers an outstanding customer experience, which starts the moment they click on a link.
Your website speed is closely tied to a customer’s first impression of your site, so delivering on that area will help boost the overall site experience.
9. Loss of customer loyalty
Customer loyalty develops when the business consistently meets expectations. A customer who patronizes the same brand isn’t easily swayed by prices or gimmicks; repeat customers are willing to pay the higher price because they want to continue getting quality products or services.
It’s hard to have loyal customers when their expectations are not met.
When a website continues to perform poorly, customers tend to lose patience. If poor user experience occurs frequently, it may not matter if they like what you offer; they may look to other businesses for their needs. If enough repeat customers have a negative experience, the business may see a downward trend in sales and revenue.
10. Decline in online reputation
A positive online reputation is a major asset for any business. It will mean higher trust, increased revenue, better morale for employees, hiring of better talent, and improved marketing results.
One wrong move can result in a loss of trust in your brand and revenue.
Users tend to remember a website based on how it made them feel. Similar to how customers won’t forget a brand that made them feel happy or satisfied, they also won’t forget a brand that frustrated them. In most cases, the user will even write a post about that experience, sharing it to their network.
Research has concluded that a negative review can drive 94% of users to avoid a business. Reviews are powerful and have a huge impact on brand reputation and sales.
Make it a point to nurture a positive opinion about your brand. Start by providing them with a fast website that will leave them with a good first impression.
How to Optimize Your Website Speed
Test Your Website Speed. Regular tests will help you detect performance issues and close in on areas that can be improved. Use online tools to measure site performance.
Google’s PageSpeed Insights reveal how fast your page loads. It will also give you a list of recommendations on areas that you can improve.
Google Search Console (GSC) is also useful in this area, giving you an overview of how well your website is performing. What makes it different from PageSpeed Insights is that GSC shows you data for your entire website.
Reduce Redirects. Redirects tend to slow down your server since it will take time to find and load the right page. Remove any unhelpful redirect as much as possible.
Eliminate third-party elements or scripts. Remove extra page elements or third-party plugins that you’re no longer using as they tend to slow down your site. Audit your plugins or themes and retain only the ones you need.
Compress Images. Large images or having a number of images on a page tend to take up time to load. Ensure that your images are optimized, resized, and compressed.
Use PNG or JPEG format because all browsers support them and they’re easy to compress.
As a rule of thumb, high-quality images should be compressed by 60% to 70%. This will allow you to still retain quality while having a faster loading page.
Lazy load content. Lazy loading or delaying initialization or loading of a page section that a user is not viewing will improve your site’s performance as the user is viewing it. Having images load as the user scrolls to the area will allow bandwidth to be properly allocated.
Utilize a Content Delivery Network (CDN). A CDN, you have a network of servers supporting your site locally so that it speeds up load time. For example, a user in Canada accessing a website hosted in New York won’t have to access the server of origin but could connect to the one closer to their location.
Website Performance Affects Your Bottom Line
A high-performing website means good user experience, better traffic and conversions, higher ranking in search results, and overall — better returns on your investment. A crucial element to this performance is speed.
Don’t let slow loading pages affect your bottom line.
Marketing has always been a successful career to have. It has been around us for a very long time. Lately, with the rise of the internet, a new and very powerful industry is here to stay, and that is digital marketing.
But, what exactly is digital marketing?
Digital marketing is online marketing, which connects with different brands, promoting, selling products, and services by using online marketing tactics such as social media marketing, search marketing, and email marketing. Using these online media devices, digital marketing is any form of marketing products online that involves electronic devices like computers, laptops, phones.
The most important thing about digital marketing is the fact that it began its rise with the internet and social media, especially social media, considering that students and young generations are introduced to the internet since they are born, which makes it very easy for them to adapt in their lives.
Why is digital marketing a good career to choose?
Because it’s the new future
As we stated before, with the rise of the internet, digital marketing is here to stay for the long run, at least as long as the internet is here. Digital marketing is basically the new future. With the revolution of the internet, social media, and technology, we can say that digital marketing is the next great thing and it can for sure take your company to the next level.
Why is that? Because by using social media to promote your business, you gain a lot of followers and interest. Digital marketing tools are in the must-do list for business. You can monitor your work and see how your website or business is doing. Presently, the younger generations are very familiar with social media, and they won’t have a problem adapting this career into their lives.
Reasons why you should pursue a career in digital marketing:
It isn’t going anywhere
As long as we continue to use the internet and social media, digital marketing will always be present. With the COVID-19 being around, digital marketing has grown more than ever, because almost every business has transformed into the digital world, this tells us how much we need digital marketers.
It’s not very hard
For the young generations that are growing up with the technology, it is very easy to learn digital marketing for the fact that they are aware of how technology works and how social media works. When these two get around each other, digital marketing is not very hard to learn. Digital marketing is not difficult, however, you have to always keep yourself updated on the latest technologies.
To pursue a career in digital marketing, here are a couple of tips that would be helpful for you as a beginner:
Learn more about SEO
Digital marketing is a new field, and such is SEO (Search Engine Optimization). With the help of SEO, pages get ranked in search engines (Google, Bing). By ranking higher on these search engines, the organic traffic grows and so does the profit. Search Engine Optimization (SEO) is a must-tool lately for the right growth of your website. By using On-Page SEO and Off-Page SEO and growing organically, you can take your website to the next level. On-Page SEO has to do more with the content on the website as meta descriptions, tags, image tags, links, etc. Everything you see on a website could be fixed with On-Page SEO.
Meanwhile, Off-Page SEO has to do more with the link-building process. Link building is done with different strategies, some of the most known are:
Social Media Marketing
Social media plays a huge impact on today’s lives. Starting out as a way to connect with family and friends across the world, now social media platforms are very big in almost every industry. Digital marketing got more popular with the huge help of social media. They are so tight with each other.
Nowadays, most of the social media platforms, such as Facebook being one of the most powerful of them all, offer e-commerce services, maki ng it easier for people to shop and use it.
The platforms, Facebook, Instagram, Linkedin, Twitter, etc. are great for social media marketing! And the best thing? You can do it for free, as long as these networks are for free, and you can reach an unlimited area.
However, if you want to boost and promote your products online, there is a paid version of this as well.
Use Content Writing
You probably heard the old saying that ‘Content is the king’. Well, the rumours are true! When you work as a digital marketer, content writing is a very important skill to have. Being creative with your content and the way you write is another level of attracting clients and making people love your website, which will make it easier for you to get links since they will link your website without even trying.
Stay updated with the latest trends
Trends don’t always involve what’s in fashion or TikTok videos. Most of the time it is very important to be updated with the latest news on digital trends and Google rules. Google often updates on how to use digital marketing to work for you, not against you, however, there are a lot of different websites that provide good information about digital marketing, such as:
To be successful in organic search, you must optimize for a range of metrics that search engines recognize, including technical, on-page, and off-page SEO. Though most people believe that off-page SEO is the most significant component in ranking, this is not the case. If you don’t pay heed to the fundamentals — on-page SEO, then off-page SEO won’t help you much. Moreover. as the search landscape is constantly changing, there are no alternatives to keep updated on On-page SEO knowledge.
In this article, we will go over what on-page SEO is, why it is essential, and how you can implement it on your web pages. Without further ado, let’s start.
What is On-page SEO?
On-page SEO (also known as “on-site SEO”) is the technique of optimizing websites in order to increase a website’s search engine rankings and generate organic traffic and an SEO company knows it well. On-page SEO comprises optimizing your headlines, HTML elements (title, meta, and header), and graphics, in addition to producing relevant, high-quality content.
Why do On-page SEO?
On-page SEO is the most crucial factor to generate quality traffic as well as rank on search engines, especially in Google. It assists search engines in analyzing your website and web pages in order to determine whether a searcher’s query is relevant to your site.
Google’s algorithm is continuously being updated to better comprehend a searcher’s intent and offer search results that match that user’s expectations. Your website and its content must be optimized for search engines such as Google. This helps search engines understand your site and determine where to rank it.
Do you know that the top results on Google receive more than 32% traffic, while the first page of search results receives up to 91.5% of traffic? Imagine how powerful on-page SEO is. Furthermore, you cannot just disregard on-page SEO, because you have greater control when optimizing for on-site features – as opposed to off-page SEO, which is comprised of external factors (i.e., backlinks).
List of On-page SEO checklist
You have already gained an understanding of what On-page SEO is and why it is crucial to rank your website on Google. Now, in this section, I’ll show you the on-page SEO checklist that you must follow if you want to boost your traffic.
#1 – Content Optimization
The first step to doing on-page SEO is to optimize your content. You have your content that meets searcher intent, you now need to do some technical parts such as keyword placing, meta tag management, etc. we have provided some factors that you may consider to optimize your content.
#2 – Keyword Placement
This is an old-school on-page SEO technique that still works. Simply utilize your primary keyword once in the first 100-150 words of your content. Google gives greater weight to phrases that are towards the top of your page.
#3 – H1 Tag
Use the H1 tag for your blog title. The H1 tag is automatically added to your blog post title by most cms (such as WordPress). You’re good to go if this is the case. However, this isn’t always the case. In your website’s code, make sure the title is wrapped in an H1 tag.
H1 Html Code – <h1>Heading</h1>
#4 – H2 Tag
Your primary keyword should appear in at least one subheading. The subheadings should wrap with the H2 tag.
H2 Html Code – <h2>Sub-Heading</h2>
#5 – Keyword Frequency
Place the main keyword and different forms of the main keyword throughout the article. This isn’t an instance of keyword stuffing in the traditional sense. It’s as easy as repeating your target keyword a few times to convince Google that your website is genuinely focused on that topic. You can use 3-4 times of your keyword in a 1500-word post.
#6 – External Links
External links to related pages help Google figure out what your page is about. It also demonstrates to Google that your page is a reliable source of information.
#7 – Image Optimization
Images may help you rank in Google image searches, bringing you more visitors. According to Google, filenames include information about the image’s topic. Here’s how you should rename your images-
Keep it short.
Don’t overuse keywords.
Between words, use dashes.
Compress the image
Alt Tag Html Code – <img src=”example.com/img_girl.jpg” alt=”Girl”>
#8 – Meta & Description Tags
According to Google, title tags seem to “come in handy” with rankings. As a consequence, it’s beneficial to optimize them. Your description also gives the same story. Even though Google does not use your description to understand the content on your page, searchers do. Here’s how you can optimize the title and description:
Include your keyword in the title as soon as possible.
In the title tag, use modifiers such as “best”, “guide”, “checklist”, “fast” and “review” etc.
Write a meta description that is distinctive and keyword-rich.
Meta Tag Html Code – <title>On-Page SEO Tips – A Complete Guide In 2021 </title>
Description Tag Html Code – <meta name=”description” content=”On Page SEO – Do you want to know about on page SEO? If you answer is yes then this is the best place to know everything about it.”/>
#9 – URL Mapping
URL mapping is the process of determining which pages of a website should have particular keywords in order to enhance the entire website or web page’s optimization as a whole. Often, only the main page is targeted by a large number of keywords. However, this is not an SEO-friendly technique because targeting several keywords on the site is impossible. As a result, each page should be targeted with a specific term, which is referred to as URL Mapping.
Example – https://example.com/abc-xyz
#9 – Keyword Research
Conducting extensive keyword research is important. There are many keywords research tools available including Ahrefs, Google keyword planner, etc. Before you can use SEO to help organizations grow, you must first understand who they are, who their customers are, and what their goals are.
On-page SEO vs. off-page SEO: What’s the difference?
On-page SEO factors
Off-page SEO factors
Content Keywords Title tag Meta description Alt text URL mapping Internal and External linking
Backlinks Domain authority Social signals Pay per click
We’ve discussed about On-page SEO. There is no way to neglect on-page SEO in 2021. If you want to get more traffic, you need to write excellent content as well as place the keyword throughout the content, title, and meta description. Also, you need to optimize images to rank your web pages.
This checklist aims to provide you with a comprehensive collection of tips, tricks and best practices that help you to optimize and streamline your SEO efforts. The guide covers a wide range of important SEO aspects from A to Z that we recommend you to consider – for an efficient and targeted SEO strategy.
So what are you waiting for? Let’s dive right in!
Install Google Tag Manager on your WordPress Website
Install Google Tag Manager to a Shopify Store
Check & Set Up Google Analytics using a WordPress Plug In
Check & Set Up Google Analytics to your Shopify Store
Check & Set Up Google Analytics with Google Tag Manager
Setting up Google Search Console (GSC)
Setting up Bing Webmaster Tools
How to Connect and add Google Search Console data to Google Analytics
Install Yoast SEO plug-in on your WordPress website
Setting up Uptime Monitoring (and minimize downtime)
Improve TrustRank with Public WHOIS and Domain Registration Length
How to configure HTTPS and get a Free SSL for your AWS website using Cloudflare
How to configure HTTPS and get a Free SSL for your GCP website using Cloudflare
Set Up Keyword Rank Tracking
Set Up Backlinks Monitoring
Configure Permalinks / SEO Friendly URLs
Check if your Website is Mobile Friendly
Check your website loading time
Keep URLs Short
Check and Optimize Your 404 Page
Make it easy to share your content
Claim your Brand on Multiple Social Networks
Record User Sessions & Heatmaps to understand your users experience
Use a Top-Performing Web Host
Check The Server is Located Close to Your Service Area
Use a CDN
Check for Gzip Compression
Check for HTTP/2
Use a Caching Solution
Minify JS/CSS Files
Resize Large Images at Upload
Compress and Optimize images
Lazy Load Images & Iframes (YouTube embeds, etc)
Always an up to date Technology (WordPress Plugin/Theme/Software)
Check for HTTPS
Check for one single WWW version
Fix mixed content
Create an XML Sitemap Manually & Add it to Google Search Console (GSC)
Create an XML Sitemap with WordPress / Yoast & Add it to Google Search Console (GSC)
Create a robots.txt File
Consolidate duplicate URLs with Canonical tag
Check and Fix Broken Links
Check and Fix Redirect Chains
Fix Missing and Duplicate Meta Titles and Descriptions
Use Redirects Properly
Check for Index Coverage Issues
Check for Manual Penalties
Keep Pages at Maximum 3 Clicks from Reach
Use “noindex” and “nofollow” Tags Properly
Disable Irrelevant Pages from Being Indexed (noindex)
Have a Solid SEO Content Strategy
Do Keyword Research
Create Long-Form Content
Create 10x Content
Identify & Fix Content Cannibalization
Identify and Fix Duplicate Content
Create Content Hubs
“Feed” the Hubs with Supporting Content
Update Content on a Regular Basis
Add Content to Your Categories
Build Up E-A-T
How to outsource & scale content writing
Write for People, not for Search Engines
Check the Target Keyword Matches User Intent
Have the target keyword in URL, Title and Heading
Use Focus Keyword in 1st Paragraph
Use a Single H1 on Each Page
Set an Enticing, yet SEO-Oriented Meta Title
Write a Compelling Meta Description
Use Subheadings for Content Hierarchy
Format and Style the Content Properly
Link to Relevant Inner Pages
Link out to relevant, authoritative websites
Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
Name Your Images Properly
Set Images Alt Text
Check for Social Markup
Check Dwell Time and Optimize It
Strike for the Featured Snippet
Have a Solid Link Building Strategy
Implement the “Competitive Analysis” framework to find SEO Opportunities
Build Foundational Links
Interlink Social Networks
Start a Guest-Blogging Campaign for Link Building on Niche-Related Blogs
Start a Resources Page Link-Building Campaign
Ask Partners you’ve Worked with for a Link
Turn Brand Mentions into Links
Use Social Signals to Boost your Page Rankings
Schedule Social Posting
Blog Commenting Link Building
Claim your Google My Business Listing
Claim Your Yelp Listing
Claim your Bing Places for Business Listing
Get on General Relevant Directories
Get on Niche-specific Directories
Reach Out for Reviews
Reply to Reviews
Publish Google Posts
Check for Site-wide NAP Details
Have Consistent NAP Details Across the Site
Have Consistent NAP Details on Listings & Social Networks
Have a Content Strategy Targeting Local Topics
Claim Brand Mentions from Local Sites
Add Local Business Markup to your Homepage
Geotag your pictures
Install a WordPress Blog on Amazon Web Service (AWS) with 12 Free Months
Install a WordPress Blog on Google Cloud Platform (GCP) with $300 Free Credits
How to Pick and Install a Theme for your WordPress Website
Buy your own domain on GoDaddy
How to assign your domain to your AWS using Cloudflare
How to assign your domain to your Google Cloud Platform using Cloudflare
How to assign your domain to your AWS using GoDaddy
How to assign your domain to your Google Cloud Platform using GoDaddy
Get G-Suite (Gmail, Docs, Drive, Calendar, Meet and more) for your domain
Create your first G-Suite user & alias and check your email using Gmail
Setup a Catch-All Email for your domain
Backup and restore a WordPress website
We hope that this checklist expanded your SEO knowledge and that you found our tips helpful! We are aware many of these chapters have only scratched the surface while the underlying topic could fill many pages itself. However, this would go beyond the scope of our guide – see it as a starting point to dig deeper wherever you feel the need to!
In which many wish to share their experience and have a cult following.
Gary Vaynerchuk : Gary Vaynerchuk is one of the most renowned digital marketing experts and is known as the ‘Father of Influence Marketing’. Gary Vaynerchuk was the first marketing influencer to become more popular and popular on YouTube with his show.
Gary Vaynerchuk is the owner of VaynerMedia Digital Marketing agency. He is one of the best-selling marketing writers and has been at the top of the list of top digital marketing influencers for some time.
Gary Vaynerchuk is a renowned digital marketer as well as an angel investor and a public speaker. If you want inspiration from the best, then Gary Vaynerchuk is him.
Neil Patel: Neil Patel is known as a true teacher of digital marketing, he has expertise in search engine and content marketing. Neil Patel is a leader in SEO education and is one of the top 10 digital influencers according to Forbes.
Neil Patel is the founder of Crazy Eggs, HelloBar, KISSmetrics and many other platforms. If you are a digital marketer then you must have known about Neil Patel’s website, it is a must for any digital marketer, where we get amazing information from great SEO tools and in-depth articles.
Ryan Deiss: Ryan Dees is the creator of the Customer Value Optimization strategy which is a major income model of online companies. She is the founder of a digital marketing company that provides quality training and service in SEO and brand building. Ryan Dees has worked as a digital marketing influencer with big companies like Uber, Spotify, and InfusionSoft. He has established an amazing reputation in the digital marketing industry.
Rand Fishkin: Rand Fishkin started his career as a blogger in 2003. After that, he started a software company and developed tools for SEO and got a huge success. Rand Fishkin is the founder of MOZ and is counted among the top influencers in Search Engine Optimization and Marketing. Follow Rand to improve your SEO techniques and stay updated with the latest SEO trends in search engines.
Larry Kim : Larry Kim is a Digital Marketing Influencer, a Coach, as well as the CEO and Founder of MobileMonkey and WordStream. He is a top contributor to Medium as well as one of the most famous writers on Medium. Larry Kim specializes in Facebook Ads, Google Ads, and SEO.
Pam Moore : Pam Moore is one of the top social media influencers. She specializes in social media optimization and conversion strategies and shares with followers the best strategies and techniques for promoting branding, selling on social media, brand development, social media optimization, and much more. He started as a social media marketing specialist and over time Pam Moore has earned his place as one of the best digital marketing experts.
Tim Ferriss : Tim Ferriss is known as the ‘Bad Boy’ of Digital Marketing. Tim Ferriss is the author of the 4-Hour Work Week which is on the Wall Street Journal and New York Times best-sellers lists. They have placed their bets on Facebook, Duolingo, Shopify, and others as investors. He is also known for his podcasts and audio shows. He helps brands grow and teaches Digital Marketing, Business Management, Leadership, and Business Development.
Kim Garst : Kim Garst is one of the top social media influencers and is one of the most retweeted digital marketers of all time. He was also included in the Forbes list of 10 Best Digital Marketing Influencers. He also serves as an advisor to companies such as MasterCard and Microsoft and is a popular keynote speaker. It can help you tailor your social media to your main traffic and sales channels.
Jennifer Polk : Jennifer Polki has worked as a consultant to chief marketing officers and marketing specialists all over the world. If you want to know about the multichannel marketing approach, then she is the best influencer for you. Jennifer Polki helps companies grow e-commerce companies, increase customer engagement and build brand awareness. If you want to hone the art of multi-channel marketing, Jennifer Polk can teach you how to do it the right way.
Derric Haynie : Derrick Heaney is known as one of the world’s top e-commerce tech and digital marketing influencers. He is also well known as a high-stakes poker player and also wrote the book “Quantum Poker”. Derrick is a serial entrepreneur who has multiple digital marketing agencies. Currently, they have E-commerce Tech, a free resource for e-commerce teams to find the right software and apps for development. Follow Derrick for e-commerce growth tips that will help increase your e-commerce conversions.
Isaac Rudansky : Isaac Rudansky is a top digital marketing expert and CEO and founder of AdVenture Media Group. He shares useful insights and tips on his “Isaac Rudansky Show” and makes marketing learning fun and refreshing. You should check out and follow his Udemy courses on retargeting, landing page design, Google Ads, and more.
Jay Baer : Jay Bear is known for Viral Marketing and Lead Generation. He is a genius at customer retention and is also known for his podcasts. He is the founder of five multi-million dollar companies. She is the CEO and owner of Convince and Converts Digital Marketing Agency which works with clients such as Cisco. If you want to understand your customers, promote your brand, and your viral marketing to them then you must follow Jay Baer.
Jeff Sheehan: Jeff Sheehan is known for his Viral Marketing. He is considered a viral marketing teacher. Bey Sheehan is the founder of Marketing Strategies, a company that develops marketing techniques for clients such as IBM and Apple. He has expertise in LinkedIn and Twitter marketing.
Bhavik Sarkhedi : Bhavik Sarkhedi is India’s fastest growing content agency, RightWrite, and author of 3 bestsellers – The Week Pont Dealer, Sea to T Content Writing. He is globally recognized as one of the fastest-growing entrepreneurs in the digital marketing industry. He was listed by Forbes India as one of the best content writers in the country.
Leonard Kim : Leonard Kim is a top branding expert and one of the top digital marketing influencers. He is known to be one of the most followed TED speakers. Leonard Kim teaches impressively the business mindset, personal branding, influencer marketing, startup approach, LinkedIn marketing, and more.
If you are interested in learning about and learning about the latest digital marketing news, trends, and best practices, then you should follow Leonard Kim. Their effective methods will help you move forward.
Scott Stratten : Scott Stratton is known to be one of the top Video Marketing Influencers in the world. He has mastered the field of video marketing. Scotts was previously in the marketing of the music industry but over time he has evolved into a successful digital marketer. He is also the author and keynote speaker of several best-selling business and marketing books related to marketing.
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About the author:
Moazzam is a digital enthusiast writer having 10+ experiences in digital industry. His publications are live on Hackernoon, E27.co, Yourstory and more. Currently heading digital marketing at TechIngenious a Mobile app development company in Jaipur, website development, software development and digital marketing services backed with skilled app developers and marketers.
There are two things in the life of a small business owner or solo firm: The things we should do, and the things we need to do. Typically we group things into these two categories, until our “to-do” lists are out of control.
If you operate a small law firm or you are just starting your own practice, then this probably sounds very familiar to you.
If you were to think about all the things you need to do, and should do on a daily basis to keep your law firm running as smooth as possible, then you are likely to discover that you could easily work 24/7 just to keep up.
It shouldn’t be this difficult.
But having a good digital marketing plan can change all that. In fact, crafting an affordable legal marketing program not only makes growing your firm easier, it also makes your business life easier…
Read on to learn how…
Dive into Directories – Did you know that 30% of traffic comes from online directories? If you aren’t familiar with the online marketing space, then you are in for a ride. There tons and tons of business directories online—and your law firm’s information needs to be visible on them.
But listing your law firm’s information and professional profile on the top legal and business directories is only half the battle. Your firm’s profile and information also needs to be correct.
By having an affordable legal marketing program in place, your firm’s profile will not only be correct, it will be complete on all the top business and legal directories so your firm gets found.
Synchronize Social Media – Another area that continues to stump business owners, solo-preneurs, and law firms is social media. Many will use social media as a sales tool rather than an engagement tool, which can result in lost calls, lost customers, and simply lost business…
An affordable legal marketing program for your small firm is the solution. Giving your law firm a social boost can build your local network, delight your customers, and even spread the word about your brand and image—all while you are focusing on the areas of your firm that need you.
Define a Design – Finally, one of the most important parts of any legal marketing program is having a good website. And not just any website, but one that drives new and real case intake, and that really boosts your firm’s brand.
Having a good website is one of those things that every firm knows they need, but doesn’t always approach it in the best manner or even know how to approach it. By investing in an affordable legal marketing program, you are also investing in the growth of your firm.
Solve for SEO – Just the thought of SEO can make many business owners and solo law firms scratch their heads, or even make their heads spin. But SEO doesn’t have to be a complicated mathematical formula; it just takes some digital marketing know-how.
By implementing the best SEO practices, your firm and your brand will gain visibility, establish a solid online presence, and even develop a good online reputation, which are all crucial for getting your firm found.
If you are lost in the world of SEO, and you can’t find your way out, don’t panic. By creating an affordable legal marketing program, you don’t have to worry about “all that SEO stuff”.
Find Your Coin Ideology Digital with an Affordable Legal Marketing Program
To learn more information on how an affordable legal marketing program can help you to reach your firm’s goals and boost your brand’s image—all while making your life easier, contact the professional team at Coin Ideology Digital today.
Backlinks are very essential for SEO and SERP ratings. Search engines understand that it takes significant effort to influence the content of another website. This is why search engines include backlinks as a criteria for ranking search results. Ranking high in search engine results increase the chances getting more traffic.
Online stores or eCommerce websites need traffic. The more the traffic, the higher the chances of making sales. Therefore, eCommerce stores need quality backlinks to increase chances of making sales. Here are 11 ways to get quality links for your eCommerce website.
Join Online Forums and Show Your Expertise
Online forums offer a good opportunity to showcase your expertise. Register at online forums and show your expertise. You can enlighten members of the forum are discussing about eCommerce plugin, you can contribute by emphasizing the importance of the Multistep Checkout with Phone Number Login plugins for website.
Forums offer baclinking opportunities if they allow members to drop links as part of their comments. If they do, you can drop links to related webpages after contributing to discussions. In cases where forums do not allow members include links in comments, you can include the link to your website as part of your profile.
Link The Website To Official Social Media Pages
Social media is the website with the second highest amount of traffic. It provides a great avenue for getting quality backlinks to your website. To do this, create a business social media handle or page. After creating the social media handle, link your website directly to that handle. The linking should be done such that you can share the contents of your website to your social media pages in one click. With that done, proceed to share contents from your website to social media on a regular basis.
Develop Quality Content
No matter how good your backlinking efforts are, they will fail if your contents are not of good quality. The first step to getting quality links is by developing quality web content. With quality web contents, all other backlinking efforts will work seamlessly. Your contents should delight your target audience.
Do not write too many words unless where necessary. Avoid clogging up content and allow for whitespaces. Use related images and. to emphasize the idea you are selling. Images should not distract your target audience from your message.
Pitch Your Content to Other Websites
Pitch your content to other websites that are related to your niche. After developing quality content, reach out to other websites and inform them that you would like to post your content on their website. When pitching content, emphasize what the website you are pitching your content to stands to gain. Make them understand that they stand to benefit from the relationship as well.
There are also numerous platforms that allow for guest posting and guest blogging. Research to find out such platforms that are related to your eCommerce website. You can guest blog on those platforms and insert links to your websites in the posts you share.
Undertake Novel Research
Discovering new facts is a good way to boost your eCommerce website. Undertake research on sectors related to your niche. Gather, analyze and interpret information. After concluding your research, put out your novel findings for all to see. To get more links, create infographics showing the details of your findings.
In the infographic, add a watermark that references your eCommerce website. Also add links to the infographics you create. Images tend to travel further than written content. Your next backlink may just come from an image instead of a phrase of text.
Use Internal Backlinks
Instead of waiting till when you get external backlinks, you can create internal backlinks to your website. An eCommerce store sells products. Some of these products are sold in bundles. You can insert the links to individual products when listing out the products in a bundle. Instead of having to search for a single product from a bundle, web users can simply click on the anchor text.
Create a Content Based Platform
Content based platforms are great avenues for getting backlinks. The platforms where you pitch or share contents are content based platforms. You can either use external content-based platforms like medium or you can create your own blog or news section. If you are creating an external platform, ensure to link it to your website.
After creating a content based platform, post quality and relevant contents on a regular basis. If you want to promote the WooCommerce Whatsapp Order plugin, you can develop content on “The best plugins for eCommerce website”. In the content, insert links to the plugin using the name as the anchor text.
Employ User Generated Content
People trust what other people say about a brand than what the brand says about itself. You can use it to get backlinks to your eCommerce website. You can partner with third party review websites. Encourage your customers to give their opinion about your products or services after each purchase.
Instead of just sharing the content on your website, you can partner with third party review websites to showcase the opinion of users. Of course, it will include links to your website. This approach improves your NPS and also gives your eCommerce website credibility.
Repair Broken Links
Broken links may just be the reason why you are not getting enough backlinks to your website. If you had to do a overhaul of your website, it is essential to crosscheck the status of your backlinks. Some of these links may be broken as a result of website changes. Change the URL where necessary and fix all broken links.
Register At Online Directories
Search engines offer local search results. They provide web users results of related website located closest to them. Besides the SEO benefit, local search also offer an opportunity to get quality backlinks for your eCommerce website.
Register at online directories and give the details of what you are selling on your eCommerce website. Also include the link to your website as well. If you are an SEO company, search engines will place your business as a result in its online directories. Besides search engine online directories, there are also many other online directories. Registering at these directories and including your website is another means of getting quality links.
Start An Interactive Forum
Interactive forums are a good means of getting backlinks. However, third party interactive forums can be limited in what they allow members to do. You can create your own interactive forum where customers and potential customers can contribute. You can either use social media or allow for comments on your blog.
To get backlinks from the forum you created, add links to your website as part of your profile or description. You should also respond to comments on the forum. After responding to comments, do not hesitate to include the necessary related links that will assist the people whose comments you are trying to resolve.
Getting links is one thing, but getting quality links is a totally different thing. It is even more difficult for an eCommerce website that is mostly about selling products or services.
Since the inception of eCommerce, there has been more focuses on getting organic web traffic on your website. Search engines are the major sources of organic traffic as most people often consult them for answers. However, search engines often rank websites appearing as search results using certain criteria. The extent to which your webpage meets these criteria will determine its ranking among the results. The process of aligning your webpages to meet the criteria set by search engines is known as Search Engine Optimization or SEO.
Certain individuals have mastered the details of search engine optimization. They have gone on to establish their own companies. These companies have proven themselves over the years to provide top notch SEO services to various companies all over the world. In no particular order, here are the top ten global SEO service provider companies.
Web FX is one of the best SEO service platform. This company is a digital marketing agency with more than five years of work experience under its belt. It specializes in generating sales through improved web traffic. The company has helped various companies generate millions in sales using the best SEO strategies. Despite over 600 review, Web FX maintains a five-star rating. Despite their service being pricey, there have been little or no complaint from its client. The money spent is often worth it considering the results.
Boostability is a digital marketing firm that offers website, social media and SEO services. It is popular for helping small businesses establish a strong online presence. This company offers SEO services at a more affordable rate compared to the competition. It uses both paid and organic SEO techniques to help boost the online presence of its clients. The reviews about this company has been very positive with clients ascertaining that Boostability is knowledgeable, transparent and easy to work with.
Neil Patel has carved out a niche for itself in the digital marketing industry. It has been able to create a reputation for itself in content marketing. This SEO service company employs a no ads and organic traffic content approach to marketing. The company’s blog has been able to get about 3.5 million to its blog without using ads or any other form of paid marketing. This company is a proof that content marketing still works.
If you are looking for a SEO company to oversee the technical SEO of your website, then look no further than Big Leap SEO Company. Sometimes, the solution to your SEO problems lies in your technical SEO. The regular SEO techniques may no longer suffice and it will take the efforts of a SEO professional. Big Leap has created a reputation as technical SEO and content strategy experts.
SEOValley Solutions is a digital marketing company that specializes in all forms of digital marketing. It services ranges from social media marketing to content marketing and search engine optimization. It specializes in helping small businesses scale growth. This company understand the competition small and medium scale businesses face when growing and are committed to helping them grow.
While the internet may be a global market, it will be wrong to ignore your locality. If you cannot serve your locality, you will not be able to serve customers in other countries. No matter how well you use the Woocommerce name your price to combine products, it will be useless if nobody gets to see them. Local search increases your chances of conversion as the customers are close to you and there are almost no barriers that can stop you from selling. If you are looking for means to conquer local search, then Reach Local is your go-to company.
Like many other SEO companies, Delante offers the complete digital marketing services. However, it has proven to be a good company to provide you with exceptional SEO services. It major SEO techniques are long-tailed keywords and paid advertising. Long-tailed keywords help your website to target very specific audiences that are most likely to convert. There is no better way to increase sales and conversion than through combining paid advertising and long-tailed keywords.
Talking of the criteria used in ranking webpages that appear on search results, backlinks are considered to be very important. The reason is that it takes considerable effort to influence what appears on the webpage of another website. FatJoe takes pride in helping to increase the amount of backlinks your website has. Opting for this company means that the content of your website is more likely to appear on other website and can be linked back to your website.
SEO Inc is a website that has proven its commitment to helping business grow their online presence for more than 20 years of its existence. This company specializes in all form of digital marketing services. It uses both paid and free marketing services to boost the online visibility of its client. SEO Inc is also a website design company and can help you build your website from scratch to ensure that it is an SEO oriented website.
One type of website that requires traffic are eCommerce websites. These websites require traffic because it increases the chances of conversion. Without traffic, using Woocommerces smart coupons will be useless as there will be no customers to patronize your business. Outerbox takes pride in developing working SEO strategies for eCommerce websites regardless of the platform used in developing their web stores.
All the companies in this article are the best in SEO in their own rights. The different SEO companies have their various areas of strength. It is best to consider your SEO needs, your budget and other related factors before deciding on which company to opt for.
Optimizing the customer experience is a great way to gain new customers. This is also one of the best ways to retain customers. Nevertheless, both merchants and other organizational leaders ignore the buyer before and after the sale. The biggest obstacle to getting started is usually the customer’s misunderstanding.
A thorough understanding of your customers is the key to achieving your core business goals. Whatever you want to create (or tweak) for customer service, create more engaging content or other sales. It is essential to know your customers better than you do.
This resource has ten customer habits to consider when creating an online store.
Let’s get started.
1. Engaging Web Design
It doesn’t matter if your niche has a better product and better customer service. If the online design of your business is awkward, your online business presence is doomed to fail.
Customers expect a professional, reliable, and trustworthy website to load and launch quickly. The average user doesn’t want to wait more than 2 seconds!
We live in an age of instant gratification, where immediate results are expected, and everything else is very disappointing. 79% of online shoppers say they will no longer visit an online store if they are not satisfied with the way it works.
Ensure your online store is fast with our checklist and the following guidelines: avoid page redirects, enable compression, improve service response times, and use browser maintenance.
3. Create Interesting & Useful Content
Creating great content for people who want to buy your product is a great way to drive traffic to your website and provide helpful information that puts your brand as an authoritative voice in your industry.
4. Develop a Loyalty Program
Reward customers for their loyalty. Building a member of in-store commitment is another way to increase conversions for current customers by rewarding them for repeat purchases.
Creating a loyalty program can be as easy as rewarding customers for their second purchase from your store or for a set amount of dollars. In your annual reports, you can easily see the dollar amount and the total number of orders which are your primary customers. You can also check which variable of your product is most demanding through WooCommerce variable pricing plugin record.
5. Apply Intelligent Customer Engagement
An optimized customer experience pays off in terms of sales and customer loyalty. Understanding well can be a source of customer insight.
Contacting customers in real-time is easy with new tools. Messenger is becoming an increasingly popular customer service channel, and tools like Drift allow you to communicate with your customers as they browse your site.
These channels serve as a means of understanding customers. Your customer loyalty data, regardless of the platform, will help you know them better. Work with your customer service teams to find patterns and act on generated statistics.
6. Offer Excellent Online Support
Your consumers need to know that they will receive after-sales support when required. Post-purchase problem solving and pre-purchase consultation can turn potential buyers into loyal and repeat customers. With the integration of the WooCommerce pre-order plugin, you can engage your customers before any offer or service.
The most complete and helpful support service is 24/7 live chat. This tool can increase overall website conversions by 10% or more. However, if you don’t have the resources to provide 24/7 support, you need to provide a service to help the staff during business hours.
7. Offer Deals & Discounts more Often
With significant discounts and rebates, you can be ahead of the competition. As 64% of consumers want personalized retail offers, be sure to gather consumer information every step of the way to get the right offer at the right time.
If the purpose of your store’s website is to generate sales, advertising is essential! 50% of buyers buy if an offer or advertising is included. Another win-win option is to offer a subscription option to collect customer information!
8. Create More Robust Buyer Personas
Many retailers make the mistake of using general demographic information like age, occupation, and location to attract shoppers. These data points don’t provide enough information to create a message that sounds emotional to your audience.
One way to take a closer look at your customers’ preferences is to use the Purchases tab in Google Analytics to see which social networks, industry blogs, and professional forums drive traffic to your site. Then apply this information to your characters to understand where and when you can embrace them more effectively.
9. Put Customer’s Feedback & Reviews
Most online shoppers spend time reading and interacting with reviews and reviews before purchasing, while 93% of consumers believe thoughts influence their online shopping decisions. If he doesn’t tell you how important customer feedback is, that’s fine!
Waiting for feedback is responsible for impeccable customer service, quick response time, and transparency of business practices. By working with previous customers to strengthen their dynamics, you expand your customer base and attract more loyal customers.
10. Build Your Social Networks
According to social media posts, consumers are 71% more likely to make a purchase. So be sociable! New word of mouth allows your consumers to share and rate your products and products.
Most online shoppers use at least one social media channel. Therefore, opportunities for social sharing benefit everyone. This allows the buyer to either share the products/services they are considering or buy by creating free advertising for your store!
Proper placement of the Share button will ensure that the purchase doesn’t distract you. Still, it is convenient for the user to display the purchase.