Those working in the world of search engine optimisation will know that it is a bit of a balancing act. There are over 200 ranking factors set out by Google, and covering all of these is necessary to usurp the competition and achieve your SEO goals. Yet with so many ranking factors, it is all too easy for certain aspects to be overlooked or even forgotten.
That said, many businesses overlook the impact that their CMS has on their websites’ performance.
When someone chooses a content management system, the main objective will be finding a platform that supplies the right tools and solutions to facilitate their web design vision. Unfortunately, SEO is rarely at the top of the list of priorities when picking a CMS. This oversight can end up costing you in the long run.
Understanding the ways in which a CMS can affect SEO is crucial for businesses hoping to rank well on Google. To better comprehend this relationship, we spoke to Paul Morris, managing director of Bristol SEO agency Superb Digital. Paul explained how a CMS can have a positive, or negative, impact on search ranking and what to do if you feel you’ve made the wrong decision.
What is a CMS?
First things first, and to avoid any confusion, it is important to know what a CMS is and how it functions.
A content management system makes it possible for users to create and manage a website with relative ease – no coding required. Rather than toiling with confusing code that takes ample time to study and understand, a CMS presents you with a user-friendly interface. This interface allows a user to produce, modify, manage, and publish content on their website.
This also extends to deciding on the overall design of the website. With a CMS, it is possible to use templates and extensions – whether these are included or downloaded/purchased from an external developer – to craft a site that perfectly matches up with your vision.
While a CMS is built to essentially hide the confusing code from users, it is still possible with certain platforms to directly view and edit a site’s HTML and CSS. As a result, you are able to make small alterations and fine-tune certain elements of a site. This means you’re not restricted in your site building endeavours.
There are many CMS software options available on the market today. Popular choices include:
Aside from the fact they require no prior knowledge of coding or script, there are numerous benefits gained from using a CMS. It is easy for multiple users to access and collaborate through a CMS – all at the same time. They incorporate built-in security features, updates are easy to make, and most major CMS providers offer dedicated customer support.
Another positive with CMS platforms, and most pertinent for this very guide, is the integration of SEO features and extensions.
How can a CMS affect SEO?
What many CMS users fail to consider is the impact that a system can have on their wider SEO strategy. As for which camp your CMS falls in, this is dependent on numerous factors. These include:
Built-in SEO features and plug-ins
In terms of the SEO friendliness of a CMS, this starts with what built-in features – if any – they include.
Certain platforms offer built-in optimisation features from the get-go. Joomla, for example, provides users with a chance to add meta descriptions and keywords to each web page before publishing. However, this alone isn’t enough to truly optimise your content. Fortunately, Joomla offers SEO extensions like EFSEO and Google Structured Data, giving you additional power and specialised features to push your search optimisation to the next level.
Unfortunately, not all CMSs are created equal. Even those with built-in SEO features have their limitations and often require plug-ins to bridge the gaps. If additional plug-ins are not an option, this will seriously limit what you can achieve with your on-site SEO efforts.
For your content to be considered by Google for its search rankings, it needs to be crawlable by Google’s search bots. After all, if Google cannot find your content, it doesn’t exist as far as they are concerned.
While a CMS typically won’t get in the way of your website being crawlable, there are situations where it can affect this area of your SEO. That’s right – your CMS can cause various elements of your website to become uncrawlable.
One of the main culprits for this is when duplicate pages are generated by your CMS. This can occur if a visitor’s ID is added to every URL on your site. Google doesn’t like dynamic URL strings like this. It confuses their bots, which, in turn, results in your site not being ranked correctly.
With the right CMS in place, you don’t have to worry about your content being avoided by Google’s crawler bots.
Out of the 200+ ranking factors, there are certain ones which take priority over others. Website performance is one of those factors. If your site is sluggish and unresponsive, wave goodbye to any thoughts of landing on Google’s first page of search results.
When it comes to website performance, this can be impacted in different ways. The website host you select plays a big role in load speeds, for instance. With that said, another key aspect is the CMS you have chosen.
The best CMS platforms are built with site speed at the forefront. They include elements – whether this is themes or plug-ins – that intend to do the opposite of slowing down your pages being loaded. They cover all of the technical aspects in the background, ensuring your site is firing on all cylinders externally.
On the other hand, there are CMS platforms which can have a negative effect on your site’s performance. They can utilise themes that are overloaded with components which take a relative age to load. Considering even a one second delay can have repercussions for your SEO efforts these days, that’s bad news.
What you need to do if you have a bad CMS
Identifying a sub-optimal CMS is the first step on the road to better ranking. While a bad CMS isn’t great for your SEO efforts at present, there’s good news: there is light at the end of the tunnel. First, however, there are certain steps to be taken.
Assess the situation
Before you move from your perceived ‘bad’ CMS, ensure there’s nothing that can be done to improve the SEO situation on this platform. For instance, it may not supply you with SEO tools right out of the box, but there could be an all-in-one SEO plug-in available that solves all of the issues with your current system.
Okay, that’s unlikely. Yet it is important you fully assess your current situation before deciding to proceed.
Understand the effort required to move
So, you have come to a decision: you will be moving your website to an entirely different CMS. That decision was likely an easy one to make. What’s less easy, however, is actually completing this move successfully.
Make no mistake, switching to a different CMS – particularly if you want to keep your website in its current form – is a difficult, time-consuming, and costly procedure. Make sure you account for all of this before you venture forward with this massive undertaking.
Select your new CMS
If you’re moving to a new CMS, it’s well worth doing your research. That said, with so many options available, it can be tricky to select a CMS with full confidence. Different systems have different pros and cons, so trying to weigh up all of these is not straightforward.
When we spoke to Paul, he recommended two main CMS platforms: WordPress and Shopify. These are among the most popular systems on the market today, and for good reason. They pack in a lot of features, including the necessary tools required to improve your website’s SEO.
Ask An Expert
A good CMS exists as a foundation for an SEO campaign to be built upon. For this reason, it’s important to choose a system that benefits your strategy. If the technicalities of web development and hosting aren’t your cup of tea trying to tackle a CMS transfer on your own is likely too much. This is where receiving assistance from a professional outlet is highly recommended.
When you pass on this task to a professional agency, this instantly takes a lot of stress off your shoulders. Just make sure you opt for an agency which knows exactly what it’s doing when it comes to switching CMS platforms. The last thing you want is for this transfer to go wrong, which will only cost you further time and money – and it could further impact your SEO strategy.
Businesses can considerably benefit from local SEO optimisation to enhance their internet visibility and draw more local customers. By using location-specific keywords and creating landing pages tailored to their audience’s needs, businesses can increase their chances of showing up on the top results of local search queries.
This, in turn, can help drive more traffic to their website, increase brand recognition, and ultimately result in more revenue. By optimizing for local SEO, businesses can attract a more targeted audience that is more likely to convert into paying customers.
Create Location Landing Pages
Creating location-specific landing pages can be highly beneficial to improve your business’s local SEO. This makes your business more visible to nearby potential clients by enabling search engines to crawl through your website and list it in local search results. Include all pertinent details about the place, including the address, phone number, and operating hours, while building these pages.
Additionally, local keyword and phrase optimisation might improve search engines’ understanding of the location of your company.
However, creating visually appealing and easy-to-navigate landing pages is also crucial. Ensure that your website’s design is consistent across all pages and that your call-to-action is clear and prominent, so potential customers can quickly find what they’re looking for.
A good user experience on your website can increase customer satisfaction, leading to increased engagement and potentially more revenue for your business.
Schema markup can be a game-changer if you want to boost your local SEO game.In basic terms, it’s a piece of code that aids search engines in comprehending the content of your website. Including information like your company’s address, phone number, hours of operation, and even reviews in your local business, organisation, product, and service schema provides search engines with useful information about your firm.
This makes it more likely for your website to show up higher in local search results and attract more qualified traffic. Plus, using schema markup can make your search engine results stand out by displaying images, ratings, and other useful information. So give schema markup a try if you want to bring in more local customers!
Claim and Verify GMB Profile
Claim your Google My Business (GMB) page if you’re looking to enhance your local SEO game. We know it can be frustrating when dealing with GMB, but it’s worth the effort. Not only will this help your business appear in the Google Local Pack and SERP results, but it will also provide potential customers with valuable information about your business.
Even if your business category isn’t listed, don’t worry, you can still find the closest fit for your business. As you fill out your content, don’t forget to use both primary and LSI keywords as this can make a significant difference in getting your business in the Local Pack. So go ahead, claim your GMB page, and watch your local SEO soar!
List Business On Local Directories
Listing your business on local directories is a simple but powerful way to boost your local SEO efforts. These directories, like Yelp, Yellow Pages, and TripAdvisor, can help spread the word about your business by sharing important details, such as your business name, address, phone number, and website link. Plus, they often have a lot of influence in search engine rankings due to their high domain authority.
So, by making sure your business is listed on these sites and keeping your information up to date, you can increase your chances of being found by potential customers. This can ultimately lead to more traffic, more customers, and a stronger online presence for your business.
Use Local Keywords On Title Tags
When it comes to local SEO, optimizing your title tags with local keywords is an important aspect to consider. Title tags are a crucial component of on-page SEO and provide search engines with a brief description of what a particular web page is about. By including relevant local keywords in your title tags, you are signaling to search engines that your website is relevant to local search queries.
This can improve your website’s visibility in local search results and increase the likelihood of attracting more qualified traffic to your website. Be sure to use natural language when including local keywords in your title tags, and avoid overstuffing them with too many keywords. A well-crafted title tag can not only improve your local SEO but also entice potential customers to click through to your website.
Original title tag: Best Thai Food in Town
Optimized title tag: Best Thai Food in San Diego, CA | Asian Food Main Street
Here, the original title tag is generic and doesn’t provide any information about the location of the bakery. By adding local keywords, such as “San Diego” and “Main Street,” the title tag becomes more specific and relevant to local search queries. This can help improve the restaurant’s local SEO and attract more qualified traffic to its website.
Perform Local PR
Performing local PR is a powerful way to boost your local SEO efforts. By generating buzz about your business in the local community, you can improve your online visibility and attract more customers. To perform local PR, you can start by reaching out to local newspapers, magazines, and other media outlets to pitch stories about your business. You can also sponsor local events and get involved with community organizations to get your brand name out there.
Additionally, you can leverage social media platforms to engage with your local audience and share news and updates about your business. By building a strong local presence and reputation, you can increase your chances of appearing in local search results and attract more customers to your business.
Improve Your Website Internal Link Structure
An often overlooked aspect of local SEO is the internal linking structure of your website. By connecting relevant pages and content within your site, you’re making it easier for search engines to navigate your website and understand its structure. This can lead to a higher search engine ranking and more visibility for your business in local search results.
When optimizing your internal linking structure for local SEO, focus on linking to your location-specific landing pages and using local keywords in your anchor text. By doing so, you’re sending a clear message to search engines that your website is relevant to local search queries. So don’t neglect your internal linking structure when it comes to your local SEO efforts. It could make all the difference in driving more traffic and customers to your business.
Create Local Content
When it comes to local SEO, creating local content is an important aspect to consider. By crafting content that is specifically relevant to your local audience, you can attract more customers to your business and improve your website’s search engine ranking. Local content can take various forms such as blog posts, articles, or even social media posts that highlight your business’s unique offerings and services in your community.
Not only does local content help engage your audience, but it also shows search engines that your website is relevant to local search queries. By providing helpful and informative content, you can establish your business as a trustworthy and authoritative voice in your community, which can go a long way in attracting more customers. So, if you haven’t already, consider opting for Local SEO optimization services for creating local content as part of your local SEO strategy to improve your online presence and drive more traffic to your website.
Earn More But Only Genuine Reviews
Earning genuine customer reviews is essential for improving your local SEO efforts and building a positive online reputation for your business. Reviews provide valuable social proof to potential customers and can influence their decision-making process.
Encourage your customers to leave reviews on platforms like Google My Business, Yelp, and Facebook, as this can help improve your visibility in local search results. Responding to both positive and negative reviews is also important, as it shows that you value customer feedback and are committed to providing excellent service.
However, never buy fake reviews, as this is considered unethical and can harm your business’s reputation. By focusing on earning genuine customer reviews, you can improve your local SEO efforts and attract more qualified leads to your business.
Improve Your Website Speed For Mobile
When it comes to local SEO, website speed is crucial, especially for mobile users. In fact, more and more people are using their mobile devices to search for businesses online, so it’s important to make sure that your website is optimized for mobile.
One way to do this is to improve your website speed for mobile users. You can achieve this by reducing the file size of your images and using responsive design to ensure that your website looks great on any device.
Additionally, you can consider using a content delivery network (CDN) to help deliver your content more quickly to users in different locations. By improving your website speed for mobile users, you’re not only providing a better user experience, but you’re also signaling to search engines that your website is mobile-friendly, which can improve your website’s search engine ranking.
Link building is something that many businesses, especially small and new ones, only have a little money to spend on. If you want a thing done well, you should expect to pay a high price.
In many cases, the more money you invest, the higher the quality you will receive. People frequently believe they will obtain greater results if they spend more money on digital marketing, particularly link development.
Of course, having a large budget allows you to do more and have access to skilled link builders. However, spending a lot of money is only sometimes possible. Many firms, particularly small and new enterprises, need more resources to invest in link building, even though it might greatly benefit them.
Fortunately, there are some ways you can build links on a tight budget that will still deliver high-quality SEO results. Keep reading to learn about some of these strategies and how they can help your business.
Social media is an excellent tool for engaging with your audience and developing relationships that can lead to link-building.
If you know who to approach and how to pitch, this can be a very effective way to get links for your website. It’s important to remember that links don’t come naturally; they must be earned. It is why it’s best to focus on building relationships rather than automating interactions.
If you choose to outsource your link-building, ensure you find a team of professionals dedicated to their craft and trained in the latest techniques offering cheap link building services. It will ensure that you get the best results from your link-building efforts. It’s also worth investing in software that makes managing your social media easier. Services can save you time by sourcing content and scheduling it to go out at the right times.
Link building is an important SEO tactic that may help you improve your website’s rating in search engines. It works by boosting the number and quality of links pointing to your website. However, the cost of link building can be prohibitive for many small businesses.
Therefore, finding ways to make link-building work on a tight budget is crucial. One way to do this is by targeting local charities and events that offer sponsorship opportunities. Not only will this help you get a relevant link to your site, but it can also improve your community’s- perception of your brand.
Moreover, these types of partnerships are evergreen local link-building tactics you can pursue as often as you want. They can also improve your reputation as a company that cares about their community. It makes these sponsorships well worth the time and money you put into them.
Forums can also be a great way to build your link profile and generate high-quality backlinks. They can also help you build relationships with customers and generate leads. However, it’s important to choose the right forums for your business. First, forums are tight-knit communities that only sometimes welcome newcomers.
They may even ban you for violating their rules. The best way to approach forums is to add value and make your contributions relevant to the discussion. It will improve your reputation within the community and increase your chances of acceptance.
Guest blogging is one of the most efficient techniques to increase your website’s SEO. It may also be an excellent approach to raise brand recognition and establish ties with other firms in your industry.
To get the most out of your guest blogging strategy, you should do your research and find high-quality websites in your niche. Ideally, these should have stringent guidelines and only accept high-quality, original content relevant to their site.
While guest posting gets a bad rap due to spam emails many webmasters receive, it’s still one of the most effective link-building methods. In addition, it’s a great way to improve your writing skills.
It is more essential than ever to make absolutely sure your site is designed for mobile devices given the explosive rise of mobile online activity.
Mobile SEO is the practice of making your website more user- and search engine-friendly for mobile devices (Search Engine Optimization).
This post will cover everything you need to know about mobile SEO, including its importance, how to optimize your website, and significant pitfalls to avoid.
The way individuals access the internet has evolved due to the advent of mobile gadgets such as tablets and smartphones.
Making sure your website is mobile-friendly is more important than ever given that mobile internet usage has exceeded desktop usage.
The process of ranking your site for mobile users and mobile search engines is referred to as mobile SEO.
We will just go over all the knowledge you need concerning mobile SEO in this article.
Why Mobile SEO is Important
Mobile SEO is essential for a variety of explanations. First, the major way to access the internet nowadays is through mobile devices.
Mobile devices made up over fifty percent of all online activity worldwide as of 2022, according to Statista.
Second, mobile-friendly websites are given preferential treatment in search results by search engines such as Google. Your website won’t function well in search results on mobile devices if it is not mobile-friendly.
Ultimately, as opposed to desktop users, mobile customers have distinct needs and standards. With their mobile app, they are more likely to take actions like making a purchase or making a reservation since they usually seek out rapid responses.
Mobile Site Design and User Experience
For mobile SEO to really be effective, a website should be built with mobile platforms in view. The following are some essential considerations to think concerning:
The technique of developing a website that adjusts to multiple sizes of screens is known as responsive design. This ensures that the website looks great on any device, along with a tablet or a smartphone. Your site’s loading speed can be improved by a responsive design, which is excellent for mobile SEO.
Mobile Site Speed
For a website to thrive in mobile SEO, speed is essential. Quick page loading is a feature that mobile users expect, and Google considers site speed into account when ranking websites in mobile search results. Consider image compress, code minify, and a reduction in HTTP requests to speed up your site.
Your website should be simple to use on mobile platforms. Look about using a straightforward menu that is simple to use and accessible on a small screen. Avoid utilizing pop-ups or other features that might make mobile device navigation problematic.
Optimized Content for Mobile
Mobile SEO for your site could be boosted by content that is mobile-friendly. Make your material simple to read on a small screen by using concise paragraphs, bullet points, and headings. Avoid using complex tables or big blocks of text that really are problematic to view on a mobile device.
Mobile Keyword Research
Any SEO strategy, including mobile SEO, must also include keyword research. Take into account the context of a lead to things by mobile users when conducting keyword research targeting mobile. Consider incorporating location-based keywords in your research because local searches on mobile devices are frequent. Long-tail keywords and voice searches should also be taken into account due to their being more prevalent on mobile devices.
Local SEO for Mobile
Local SEO is essential for businesses with a physical location. Mobile users are often searching for companies and services in their local area. To improve your local SEO, consider optimizing your Google My Business listing, including your business name, address, and phone number (NAP), and using local keywords in your content. You should also ensure that your website is optimized for local search by including your NAP on every page and using schema markup to provide search engines with information about your business.
App Store Optimization
The process of enhancing your mobile app for downloads and exposure in the app stores is referred to as app store optimization (ASO). Because it has the ability to raise your app’s rank in app store search results, ASO is essential for mobile SEO. Use high-quality videos and pictures, encourage user reviews and ratings, and also include relevant keywords in your app’s title and description to prepare it for ASO.
Mobile App Design Agency
A mobile app design agency concentrates on creating accessible, attractive, and mobile device-optimized mobile app designs. Look to work with such a mobile app design agency to create outstanding apps that meet the requirements of your company if you’re looking to develop a mobile app.
Common Mobile SEO Mistakes to Avoid
Here are some common mistakes to avoid when optimizing your site for mobile SEO:
Not using responsive design
Slow loading speed
Small text or buttons that are difficult to click
Not optimizing for local search
Not optimizing for an app store search
Tracking and Measuring Mobile SEO Success
Tracking and measuring your mobile SEO success is important to determine if your efforts are paying off. Here are some metrics to consider tracking:
Mobile bounce rate
Mobile conversion rate
Site speed on mobile devices
Any website that wants to succeed in the mobile-first digital age must concentrate on mobile SEO. You can make absolutely sure that your site is optimized for mobile users and mobile search engines by following the guiding principles described in this article.
Don’t overlook the importance of paying attention to responsive design, mobile site speed, mobile-friendly navigation, mobile-optimized content, local SEO, and app store optimization. You may enhance your site’s mobile SEO and grow your audience by avoiding traditional mobile SEO blunders and tracking your achievements.
Describe what mobile SEO is.
Mobile SEO is the process of improving a website’s visibility in search engine results pages by making it responsive to mobile devices, such as smartphones and tablets.
What makes mobile SEO so essential?
Mobile-optimized websites are given preference in search engine results from Google and other search engines because mobile devices are becoming the major method of accessing the internet.
What are some common mobile SEO mistakes to avoid?
Some common mobile SEO mistakes to avoid include not using responsive design, slow loading speed, poor navigation, and not optimizing for local search or app store search.
What metrics should I track to measure my mobile SEO success?
You should consider tracking metrics such as mobile traffic, mobile bounce rate, mobile conversion rate, and site speed on mobile devices.
How can I optimize my app for ASO?
To optimize your app for ASO, consider including relevant keywords in your app’s title and description, using high-quality images and videos, and encouraging user reviews and ratings.
Starting a business isn’t a one-and-done job—it’s a commitment. Once you’ve set your business up for success, you don’t wait for the dust to settle. You focus on how to grow your business right away.
Sales volume is an excellent metric for business growth, but it’s the product of successful marketing efforts. If you want your product to be seen more, there are a couple of effective marketing strategies you can do: start a blog and advertise.
Why Start A Blog?
Starting a blog is one of the best ideas for business growth. With a blog, you can talk to consumers directly and give them ideas on how to solve their problems with your products or why your business is essential to their lives. Having 21-45 blog posts on your site is said to increase your traffic by 30%.
A well-made blog allows you to build a following of loyal consumers, showcase your credibility with your industry knowledge, and even get excellent customer feedback. If you run your blog well, there are virtually no downsides. But what makes a blog effective?
Here are some tips on building a healthy blog.
Tips To Maintain A Growing Blog: User Experience
While blogs are undoubtedly one of the best marketing tools for a business, it’s no secret that it caters to a user’s satisfaction. This brings us to what makes it a successful growing blog: user experience.
Maintaining a blog is simple. If you want to keep your blog up and running and, more importantly, converting, you have to make your readers happy. Here are some fixes to your blog that can keep your clickers satisfied.
Fill The Page
Minimalism is trending. Lots of white space is aesthetic, after all. But too much white space on a screen keeps readers from having an enjoyable reading experience. It takes your reader’s attention away from the star of the show: your content. So if you want faithful readers, you shouldn’t risk their glances drifting elsewhere on the page.
Direct their eyes with a smart, efficient layout and keep the white space minimal. Don’t cram all your content on a page because that’s a pain to look at. Instead, leave some space between and around the edges of your paragraphs to give readers room to digest your content.
Think of it like a breadcrumb trail—keep their view focused on learning more.
If there’s one thing any blog reader hates, it’s slow page load speeds. According to webfx.com, the average internet user expects a page to load in just three seconds. Any less than that, and they go somewhere else.
Ensure your load speeds are optimal because customers have all the time in the world to look at your competitors. Your job is keeping your readers on the page, which is much easier once your page loads fast enough.
Keep It Quick (Use Bullet Points W/ Concise Content)
We’ve already talked about how quickly potential customers on the internet can lose their attention. So if they can’t wait for your pages to load beyond three seconds, they may shy away from long, blocky paragraphs and sentences that are hard to read.
If that’s not enough, here’s a wild fact: the average human attention span lasts only 8.25 seconds. Quick content is great—short, simple, and easy to read. Fill your blogs with useful information so your readers learn from every sentence and have time to read more!
Words can be tiring to look at, so a breath of fresh air in well-shot photos is a welcome addition to any blog post. But not all photos bring a user-friendly experience to your site. You have to optimize images, too, so they don’t drag your site down.
Check if your images are of moderate file size and the right file type. Try keeping your file sizes below 150kb while keeping your images clear. Hitting the sweet spot between quality and file size keeps your page loading at optimal speed, which in turn keeps your visitors happy.
Choose photos that are appropriate to your content. The visual aspects of blogging channel users’ creativity and entice them into imagining using your products in their daily lives. Think of it as rent-free ad space.
Keep Mobile Devices In Mind
According to Statista, mobile phone users make up more than half of the internet, so make sure you optimize for mobile, too. Prioritize building blogs for mobile devices since writing for desktop browsers is easier to transition into.
Getting your blog ready for mobile makes it easier for any user to read your content since they can read it virtually anywhere.
Having a healthy blog up and running opens up an avenue of opportunities. For one, you could even make an extra income through monetization. One of the most common forms of monetization is through affiliate marketing, and a great way to do this is through Amazon’s affiliate program, Amazon Associates.
Amazon Associates provides affiliates with three convenient ways to monetize content online.
Pay-per-sale (you earn commissions from sales that come from your affiliate link)
Pay-per-click (you earn from each click generated from your affiliate link)
Pay-per-lead (you earn from every lead generated from your affiliate link)
Monetizing your blog is a great way to make a steady side income. As long as your blog is well-optimized and user-friendly, you can expect great returns, similar to Google ads.
Take It Up A Notch With Amazon Paid Ads Management
While a great blog is key to a successful presence in the ecommerce industry, Amazon paid ads management can get your products selling faster. Currently, you can utilize three types of Amazon PPC ads for an effective campaign.
Amazon sponsored products
Amazon sponsored brands
Amazon sponsored display ads
Sponsored ads show your product listings in related searches, while sponsored brands place your product in prime SERP real estate—usually at the top or side of the search results—along with a strip showcasing your products as a sample.
Sponsored display ads have the most extensive reach among all three. Through Amazon sponsored display, you can send ads for your brand and products to sites beyond Amazon, like Twitch and other Amazon-affiliated websites.
How Effective Is Amazon Advertising?
It’s easy to say Amazon advertising is effective when you have the results to show for it. Amazon has made it clear it works with a whopping $37 billion made from their advertising alone.
But while the numbers clearly state that Amazon advertising seems to be the best route for more sales, it doesn’t tell the whole story.
The overall effect Amazon PPC campaigns can have on a business depends entirely on the seller and their knowledge of SEO and Amazon PPC ads. Anyone can start a campaign, but it takes an experienced PPC specialist to make it profitable.
Keep Up With Ecommerce News
Digital commerce is a wide, multi-faceted industry, so to succeed at it requires every seller to be ready for breakthroughs. Keep up with ecommerce news by following Coin Ideology.
Coinideology writes about the ecommerce industry and digital marketing strategies. Following this site will be a huge breakthrough for both you and your business, so book a call today.
A token sale, or token offering, is a fundraising mechanism in which a company or organization creates and sells digital tokens or coins in exchange for cryptocurrency or fiat cash to investors and the general public. Token sales involve creating a new coin or token using a smart contract on a blockchain platform like Ethereum.
With over 22,000 cryptocurrencies in the market today, how are so many projects funded? There are several methods to fund a cryptocurrency project. Initial Coin Offerings (ICO), Initial Exchange Offerings (IEO), Initial Game Offerings (IGO), Initial DEX Offerings (IDO), and Initial Farm Offerings are all popular fundraising techniques (IFOs).
Funds from these models are used for R&D, marketing, and launching new goods and services.
Of all these fundraising methods, IDOs have quickly gained popularity as the preferred fundraising method. 83% of all token sales take place in the form of IDOs. While IEOs account for 13% and ICOs for 4%. 2022 has seen approximately $228 million raised on IDO platforms from 362 IDOs. The DeFi sector has raised the most funds on IDO platforms, followed by GameFi.
What is an IDO in crypto?
An IDO, or Initial DEX Offering, collects cash for cryptocurrency projects by selling freshly created digital tokens on decentralized exchange (DEX) platforms.
In contrast to Initial Coin Offerings (ICO), which normally require raising funds through a centralized platform, IDOs enable cryptocurrency projects to raise funding through decentralized platforms, giving investors more accessibility, transparency, and security.
ICO Vs IEO Vs IDO
Let’s understand how an IDO differs from an ICO and an IEO:
Initial Coin Offering (ICO)
Initial DEX Offering (IDO)
Initial Exchange Offering (IEO)
A method of fundraising that allows startups to raise funds by issuing new cryptocurrencies to investors
A fundraising method that allows cryptocurrency projects to raise funds by selling their newly created digital tokens on decentralized exchange platforms
A fundraising method that allows cryptocurrency projects to raise funds by selling their newly created digital tokens on centralized exchange platforms
Tokens are listed on cryptocurrency exchanges after the ICO
Tokens are listed on decentralized exchange platforms after the IDO
Tokens are listed on centralized exchange platforms after the IEO
Vulnerable to scams and hacks due to lack of regulation and accountability
More secure due to the use of decentralized exchange platforms
More secure due to the use of centralized exchange platforms
No vetting process as they are launched by projects themselves
DEX vets the project
CEX verifies the project
Project need to find an exchange to list on
Liquidity Pools on the DEX list the token
Tokens listed on the Exchange
How do crypto IDOs work?
For token sales, IDOs employ a DEX. The DEX receives tokens from cryptocurrency projects, and customers deposit funds through the platform. DEX is in charge of the ultimate distribution and transfer. Smart contracts handle the procedure automatically.
The DEX normally determines the rules of an IDO. However there are a few important steps:
Following a verification step, a project can launch an IDO on a DEX. They issue a predetermined amount of tokens at a predetermined price, and investors deposit monies in exchange for these tokens. Tokens are later distributed to investors during the token creation event (TGE).
Typically, an investor whitelist is present. To be added to the list, you may be asked to do marketing chores or enter your wallet address.
A portion of the money is utilized to establish a liquidity pool based on the project’s token. The remaining money is distributed to the team. Following the TGE, investors will be able to trade the token. The offered liquidity is frequently locked in for a specified time.
The tokens are transferred to the user at the TGE, and the LP is made accessible for trading.
Benefits of an IDO
Initial Dex Offerings (IDOs) have several benefits that make them attractive to cryptocurrency investors.
One major advantage is that investors do not have to interact directly with the project; they can rely on the smart contract’s verification and authentication process. A reputable IDO platform with a successful sales track record can give investors some confidence in the offering.
IDOs offer immediate liquidity after the sale without the risk of a pump-and-dump scheme. Part of the funds raised are put into liquidity pools, creating a liquid market for the token. This reduces slippage and volatility.
Participating in an IDO is easy, as investors only need a wallet and funds to participate in the transaction, and no personal information is required. This makes it accessible to a wide range of people. However, the lack of Know Your Customer (KYC) or Anti-Money Laundering (AML) requirements may be a disadvantage.
IDOs are a cost-effective and readily available option for small, unknown projects to issue tokens. Doing so through a DEX is often easier and less expensive than a large, centralized exchange.
In addition, many IDOs have anti-whale measures in place, ensuring that no single investor can purchase excessive tokens.
Downsides of an IDO
Despite the benefits, there are also drawbacks to Initial Dex Offerings (IDOs) that investors should consider:
Higher Risk: IDOs are considered to be riskier than traditional initial coin offerings (ICOs) or initial public offerings (IPOs). This is because IDOs are often launched by relatively new projects with limited track records, and there may be a lack of transparency regarding the team, their goals, and the use of funds.
Limited token Availability: Unlike traditional offerings, the number of tokens available for purchase during an IDO is often limited. This can create a sense of urgency among investors, leading to a frenzy of buying that can drive up the token’s price.
Limited Platform Choices: Most IDOs are conducted on a limited number of decentralized exchanges (DEXs), which can limit the options available to investors.
How to identify IDOs with potential?
When looking for the best IDO crypto to invest in, there are some key considerations to remember:
Utility: A strong IDO project should solve a problem or add genuine value to the market. While some meme coins may be exceptions, most successful IDOs have a clear utility.
Partners and investors Look into the project’s private funding rounds to see if any prominent individuals or organizations have invested. Significant investors can indicate a project’s potential for success.
Platform safety: It’s important to only select safe and trusted platforms for participating in IDOs. Some well-known and reputable launchpads for cryptocurrency IDOs include AdLunam, Binance, Bounce, BSCPad, CoinxPad, and DAOMaker.
How to invest in an IDO?
To participate in an IDO, investors typically need to be whitelisted on the launchpad. Whitelisting helps to cap the number of participants and the total number of tokens they can purchase, as IDOs are typically smaller than IEOs and ICOs.
To be included in a whitelist, investors usually need to own a certain number of launchpad tokens, and those with more tokens are more likely to be accepted. Non-token holders may also stake their tokens to boost liquidity or participate in a whitelist lottery offered by some launchpads.
KYC (Know Your Customer) checks are typically part of the whitelisting process for IDOs. Investors will need a web3 wallet like MetaMask to integrate with the launchpad and complete the KYC checks.
These checks are designed to verify an investor’s identity and ensure compliance with regulatory requirements.
By integrating a web3 wallet with KYC checks, launchpads can help to promote greater security and transparency in the IDO process.
AdLunam stands out as a creative alternative when it comes to IDO launchpads.
The platform includes a seed pad, an Engage to Earn “Proof of Attention” model, and the standard IDO launchpad service. AdLunam distributes tokens to investors according to their Attention Rank. The launchpad also enables new enterprises to raise funds for seed and private rounds. As a result, AdLunam is worth considering if you’re searching for an IDO launchpad with some extra perks.
Having said that, you should always Do Your Own Research (DYOR) and consider your risk tolerance before investing in an IDO.
AI is revolutionizing the field of SEO by offering powerful tools to help businesses increase search traffic, improve rankings, and generate high-quality content. By using AI in SEO, businesses can unlock new opportunities for growth and success, both in local and global markets.
AI SEO, or Artificial Intelligence Search Engine Optimization, refers to the use of artificial intelligence (AI) technologies to optimize websites and improve their ranking on search engines. AI SEO services can analyze a large amount of data and make informed decisions about how to optimize a website for search engines.
According to a study by BrightEdge, 84% of leading brands are already using some form of artificial intelligence in their SEO efforts.
The Power of AI-Powered SEO Techniques
AI SEO can help businesses find keyword opportunities, increase rankings, generate content that ranks well, optimize for voice search, manage search listings, and automate common SEO activities. With its ability to scale and automate many SEO activities, AI is an indispensable tool for businesses looking to stay ahead of the curve and succeed in the ever-changing digital landscape. Based on years of research and study, AI is now widely recognized as a game-changer for SEO and an essential tool for businesses looking to grow their online presence and reach. Some examples of AI SEO techniques include:
Keyword analysis is one of the most important components of AI SEO. AI algorithms can identify the most relevant and high-traffic keywords for a website, and suggest the optimal placement of these keywords within the content and meta tags. This helps to ensure that the website is optimized for search engines and attracts more organic traffic.
AI algorithms can analyze a website’s existing content and suggest ways to improve it for search engines. This can include suggestions for adding or removing certain keywords, improving the readability of the content, and ensuring that the content is properly formatted. The AI can also analyze the competition and suggest ways to make the website’s content stand out.
AI algorithms can identify high-quality and relevant links to add to a website, improving its ranking on search engines. The AI can analyze a website’s existing links and suggest new links to add based on their relevance, authority, and trustworthiness. By adding these links, the website’s search engine ranking is improved, which attracts more organic traffic.
Site Structure Optimization
The structure of a website is important for search engines to understand and properly crawl the site. AI algorithms can analyze a website’s structure and suggest ways to improve it for search engines. This can include suggestions for improving the navigation, optimizing the URL structure, and improving the internal linking of the website. By optimizing the structure of a website, search engines can easily find and index its content, which can result in higher search engine rankings.
Image Optimization: AI algorithms can analyze a website’s images and suggest ways to optimize them for search engines. This can include suggestions for improving the file names, adding alt text, compressing images to reduce file size, and using appropriate image formats. By optimizing images for search engines, a website can improve its search engine ranking and attract more organic traffic.
Local SEO Optimization
AI algorithms can analyze a website’s local SEO and suggest ways to improve it. This can include suggestions for optimizing the website for local keywords, claiming and verifying local business listings, and improving the website’s citations and NAP (Name, Address, Phone) information. By optimizing a website’s local SEO, it can attract more local traffic and improve its search engine ranking for local search results.
Voice Search Optimization
With the growing popularity of voice search, it is important to optimize a website for voice search. AI algorithms can analyze a website’s content and suggest ways to optimize it for voice search. This can include suggestions for optimizing the website for long-tail keywords, using conversational language, and improving the website’s site speed. By optimizing a website for voice search, it can attract more organic traffic and improve its search engine ranking.
AI algorithms can analyze a website’s videos and suggest ways to optimize them for search engines. This can include suggestions for improving the file names, adding video transcriptions, and optimizing the video for YouTube and other video platforms. By optimizing videos for search engines, a website can improve its search engine ranking and attract more organic traffic.
AI algorithms can assist in generating new content for a website. This can include writing new blog posts, creating product descriptions, or generating new page content. AI algorithms can analyze existing content and suggest topics and keywords that are relevant and important to a website’s target audience. With AI-generated content, businesses can save time and resources while ensuring that their website is consistently updated with fresh, relevant, and optimized content.
Landing Page Optimization
AI algorithms can analyze a website’s landing pages and suggest ways to improve their conversion rate. This can include suggestions for improving the page design, adding relevant calls-to-action, and optimizing the page for specific keywords. By optimizing landing pages for search engines and users, businesses can improve the user experience and increase their conversion rate.
Social Media Optimization
AI algorithms can analyze a website’s social media presence and suggest ways to improve it. This can include suggestions for creating social media profiles, optimizing social media posts, and engaging with followers. By optimizing a website’s social media presence, businesses can increase their online visibility, build their brand, and attract more organic traffic.
AI algorithms can analyze a website’s mobile experience and suggest ways to improve it. This can include suggestions for improving the website’s responsive design, improving page load speed, and optimizing the website for mobile devices. With the increasing number of people using mobile devices to access the internet, it is important to ensure that a website is optimized for mobile devices. By optimizing a website for mobile devices, businesses can improve the user experience and attract more organic traffic.
AI algorithms can assist in researching and identifying the most relevant and high-traffic keywords for a website. This can include suggestions for targeting long-tail keywords, analyzing keyword trends, and identifying new keywords that may be relevant to a website’s target audience. By researching the right keywords, businesses can optimize their content and improve their search engine ranking.
AI algorithms can analyze a website’s backlinks and suggest ways to improve its link building strategy. This can include suggestions for acquiring new backlinks, optimizing anchor text, and removing low-quality backlinks. By building high-quality backlinks, businesses can improve their search engine ranking and attract more organic traffic.
Site Structure Optimization
AI algorithms can analyze a website’s site structure and suggest ways to improve it. This can include suggestions for organizing the website’s pages and content, improving the website’s internal linking, and optimizing the website’s URL structure. By optimizing a website’s site structure, businesses can improve the user experience and attract more organic traffic.
User Experience Optimization
AI algorithms can analyze a website’s user experience and suggest ways to improve it. This can include suggestions for improving the website’s design, enhancing the website’s navigation, and optimizing the website’s page load speed. By optimizing the website’s user experience, businesses can improve their search engine ranking, attract more organic traffic, and increase their conversion rate.
AI algorithms can analyze a website’s audience and suggest ways to personalize the website’s content for each user. This can include suggestions for personalizing the website’s homepage, product recommendations, and email campaigns. By personalizing the website’s content, businesses can improve the user experience, increase engagement, and attract more organic traffic.
Voice Search Optimization
With the increasing popularity of voice-activated devices like smart speakers and virtual assistants, optimizing a website for voice search is becoming increasingly important. AI algorithms can analyze a website’s content and suggest ways to optimize it for voice search. This can include suggestions for using natural language, answering common questions, and using long-tail keywords. By optimizing a website for voice search, businesses can ensure that their website is found by users who are using voice-activated devices to search for information.
Local SEO Optimization
For businesses with a physical location, local SEO optimization is crucial for attracting nearby customers. AI algorithms can analyze a website’s local presence and suggest ways to improve it. This can include suggestions for claiming and verifying business listings, optimizing the website’s Google My Business profile, and acquiring local backlinks. By optimizing a website’s local presence, businesses can attract more local customers and improve their search engine ranking.
AI algorithms can analyze a website’s images and suggest ways to optimize them for search engines. This can include suggestions for compressing images, using descriptive file names, and using relevant alt text. By optimizing a website’s images, businesses can improve the website’s page load speed, enhance the user experience, and improve their search engine ranking.
AI algorithms can analyze a website’s videos and suggest ways to optimize them for search engines. This can include suggestions for transcribing videos, adding closed captions, and using relevant video metadata. By optimizing a website’s videos, businesses can attract more organic traffic, improve the user experience, and improve their search engine ranking.
AI algorithms can analyze a website’s competitors and suggest ways to improve its SEO strategy. This can include suggestions for targeting similar keywords, acquiring similar backlinks, and improving the website’s overall user experience. By analyzing competitors, businesses can gain insights into their strengths and weaknesses, and use this information to improve their own SEO strategy.
These are just a few of the many AI SEO techniques that can be used to optimize a website and improve its search engine ranking. By leveraging the power of AI, businesses can stay ahead of the curve and ensure that their website is optimized for search engines and users. By adopting AI SEO techniques, businesses can improve their online visibility, attract more organic traffic, and grow their business.
A report by Accenture estimates that the use of AI in SEO can increase productivity by up to 30%.
Benefit of AI in SEO : Unleashing the Power of Artificial Intelligence
Search engines have revolutionized the way we find information, and their reliance on AI and machine learning has made this process even more seamless. AI models from tech giants like Google play a critical role in determining the ranking of your content and who sees it.
For years, SEO professionals have been working hard to understand what signals search engines value and how to optimize their content and websites accordingly. But, with the advent of AI, the game has changed. AI can analyze patterns in data faster, at scale, and in real-time, allowing companies to do SEO better and faster.
Today, AI-powered SEO tools are being used by search pros to optimize existing content, identify new topics to target, and automate SEO tasks, giving them a competitive edge. According to McKinsey, AI has the potential to create value worth trillions in marketing and sales.
If you want to unlock the full potential of SEO, harness the power of AI. With its ability to analyze data, identify opportunities, and automate tasks, AI can give you SEO superpowers that are unmatched by manual work alone.
The integration of AI in the world of search engine optimization (SEO) has brought about a revolution in the way companies approach their online marketing strategies. AI tools have the power to enhance and improve SEO, offering a multitude of benefits to businesses looking to boost their online presence.
Increased Search Traffic: AI algorithms can analyze vast amounts of data in real-time to identify keyword opportunities and suggest new topics to target. This can help drive more traffic to your website, increasing visibility and conversions.
Improved Rankings: By optimizing existing content and suggesting new topics, AI can help improve your site’s rankings on search engines, increasing the chances of your content being seen by potential customers.
Automated SEO Tasks: AI can automate many of the tedious and time-consuming tasks involved in SEO, such as keyword research and content creation, freeing up time for other tasks.
Enhanced Content: AI can generate content that is optimized for search engines, ensuring that your content is both relevant and engaging to your target audience.
Voice Search Optimization: With the rise of voice-activated devices, AI can help optimize your content for voice search, ensuring that your site is easily discoverable through voice-activated assistants like Siri and Alexa.
Improved Local and Global Listings: AI can help manage local and global search listings, making it easier to reach customers in different regions and languages.
By leveraging the power of AI, businesses can achieve a competitive edge and drive success through their SEO efforts. Whether you’re a seasoned SEO professional or just starting out, AI tools can help you achieve your goals faster and more effectively.
AI algorithms are designed to analyze massive amounts of data in real-time, making them highly accurate in their predictions and recommendations.
Top AI SEO Software 2023
Artificial intelligence has revolutionized the way SEO works and how SEO professionals approach their tasks. AI-based SEO software can make SEO faster, more efficient and more accurate. With so many AI SEO software tools available, it can be difficult to choose the right one for your business. Here is a list of some of the top AI SEO software to help you with your search engine optimization efforts.
Bright Edge is an AI-powered SEO platform that helps businesses understand how to improve their online presence and drive more organic traffic. The platform uses AI algorithms to analyze websites and make recommendations on how to improve visibility and rankings. With Bright Edge, businesses can also access a wealth of data and insights on their target audience and competitors, making it a valuable tool for any company looking to improve its SEO.
MarketBrew is an AI-driven SEO platform that helps businesses identify keyword opportunities and optimize their content to improve their search engine rankings. MarketBrew uses AI algorithms to analyze a website’s content and suggest changes to improve its ranking and visibility. The platform also provides real-time analytics and tracking, so businesses can see the impact of their optimization efforts and make data-driven decisions.
Can I Rank?
Can I Rank is an AI-powered keyword research tool that helps businesses identify opportunities to rank for specific keywords. The platform uses AI algorithms to analyze a website’s content and determine how likely it is to rank for specific keywords. Can I Rank also provides data and insights on competitors, including their ranking and visibility for specific keywords. This information can help businesses make informed decisions on which keywords to target and how to improve their SEO efforts.
Pave AI is an AI-driven SEO platform that provides businesses with the tools and insights they need to improve their search engine rankings. The platform uses AI algorithms to analyze websites and suggest changes to improve visibility and rankings. Pave AI also provides data and insights on target audience and competitors, making it a valuable tool for businesses looking to improve their SEO.
Diib is an AI-driven SEO platform that helps businesses track and improve their search engine rankings. The platform uses AI algorithms to analyze websites and provide real-time recommendations on how to improve visibility and rankings. With Diib, businesses can access data and insights on their target audience and competitors, making it a valuable tool for companies looking to improve their SEO.
Keyword Insights AI
Keyword Insights AI is an AI-powered keyword research tool that helps businesses find keyword opportunities and optimize their content for improved search engine rankings. The platform uses AI algorithms to analyze websites and suggest changes to improve visibility and rankings. Keyword Insights AI also provides data and insights on target audience and competitors, making it a valuable tool for companies looking to improve their SEO.
Morphio is an AI-driven SEO platform that provides businesses with the tools and insights they need to improve their search engine rankings. The platform uses AI algorithms to analyze websites and suggest changes to improve visibility and rankings. Morphio also provides data and insights on target audience and competitors, making it a valuable tool for companies looking to improve their SEO.
Alli AI is an AI-driven SEO platform that helps businesses optimize their content and improve their search engine rankings. The platform uses AI algorithms to analyze websites and suggest changes to improve visibility and rankings. Alli AI also provides data and insights on target audience and competitors, making it a valuable tool for companies looking to improve their SEO.
SurferSEO is an AI-based SEO software that provides insights into the content and search engine optimization of a website. It helps users to understand how to create content that is optimized for search engines. With SurferSEO, users can identify opportunities for improvement, analyze competitors’ websites, and create content that is optimized for keywords.
Squirrly SEO is an AI-powered software designed to help users optimize their website content for search engines. This tool uses AI to provide recommendations on how to improve content, helping users to rank higher in search results. Squirrly SEO also offers a range of other features, including real-time keyword analysis, content optimization, and link building.
Acrolinx is an AI-based writing and content optimization tool designed specifically for SEO. This software uses natural language processing and machine learning to help users create content that is optimized for search engines. It provides suggestions for improving the readability, tone, and keyword usage of content, making it easier for users to create high-quality, optimized content.
MarketMuse is an AI-powered content marketing platform that helps users to create high-quality content that is optimized for search engines. This software uses machine learning algorithms to analyze content and provide recommendations for improvement. MarketMuse also helps users to identify gaps in their content and suggests topics that they can write about to improve their search engine rankings.
Clearscope is an AI-based content optimization software designed to help users create high-quality, optimized content. This tool uses natural language processing to analyze website content and provide suggestions for improvement. Clearscope also helps users to identify the most important keywords to include in their content and provides suggestions for improving readability and engagement.
Copy.AI is an AI-powered content writing software that helps users to create high-quality content that is optimized for search engines. This tool uses machine learning algorithms to analyze content and provide suggestions for improvement. It also helps users to generate new content ideas and provides suggestions for improving the tone and style of their writing.
AI Image Enlarger
AI Image Enlarger is an AI-powered tool designed to help users enlarge images without sacrificing quality. This software uses machine learning algorithms to analyze images and increase their size, making it easier for users to create high-quality graphics for their websites. AI Image Enlarger is an easy-to-use tool that helps users to quickly and easily create high-quality, optimized images for their websites.
Writesonic is an AI-powered writing software that helps users to create high-quality content that is optimized for search engines. This tool uses natural language processing algorithms to analyze content and provide suggestions for improvement. Writesonic also helps users to generate new content ideas and provides suggestions for improving the tone and style of their writing. This software is designed to help users create high-quality, optimized content that is optimized for search engines and engages their audience.
Here is the table of the AI-based SEO tools, mentioned with software name, cost and main feature:
Contact for pricing
Advanced keyword research, analysis of organic search visibility, and measurement of content marketing effectiveness
Contact for pricing
Predictive content creation and optimization, website analysis, and competitor insights
Can I Rank?
Free and paid plans starting from $29/month
Keyword research, website audit, on-page optimization, and competitor analysis
Contact for pricing
Advanced keyword research, optimization recommendations, content suggestions, and real-time reporting
Free and paid plans starting from $9/month
Website audit, keyword research, competitor analysis, and performance tracking
Keyword Insights AI
Contact for pricing
Advanced keyword research, competitive analysis, and tracking of keyword performance
Contact for pricing
Website monitoring, reporting, and optimization, as well as competitor analysis and keyword tracking
Contact for pricing
Predictive keyword research, optimization suggestions, and competitor analysis
Free and paid plans starting from $39/month
Website audit, keyword research, competitor analysis, and tracking of search engine rankings
Paid plans starting from $49/month
On-page optimization, keyword research, and analysis of SERP
Paid plans starting from $24.5/month
On-page optimization, keyword research, and SEO analytics
Contact for pricing
Content optimization and analysis, and measurement of content effectiveness and ROI
Contact for pricing
Advanced content optimization, keyword research, and analysis of topic clusters
Contact for pricing
Content optimization, keyword research, and analysis of topic clusters
Contact for pricing
Automated content creation and optimization, keyword research, and analysis of content performance
AI Image Enlarger
Free and paid plans starting from $3.99/month
Automated image resizing and optimization for website use
Contact for pricing
Predictive content creation and optimization, keyword research, and analysis of content performance
Leverage the Power of Artificial Intelligence for Skyrocketing Your Website’s Search Engine Rankings
Artificial Intelligence (AI) has revolutionized many industries and has now entered the field of search engine optimization (SEO). AI has the power to analyze massive amounts of data, understand customer behavior and make predictions that can help websites rank higher on search engines. In this blog, we will explore how you can use AI SEO to improve your website and take your digital marketing efforts to the next level.
Optimize your website for voice search
Voice search is becoming increasingly popular and is projected to dominate the search landscape in the near future. By optimizing your website for voice search, you can ensure that your content is easily discoverable by users who prefer to use voice-activated devices like Amazon Echo and Google Home. To optimize your website for voice search, you need to focus on long-tail keywords and make sure that your website is mobile-friendly. AI tools like Bright Edge can help you identify the right keywords and optimize your website for voice search.
Enhance keyword research
Keyword research is an essential part of any SEO strategy. AI tools like MarketMuse, Clearscope, and Keyword Insights AI can help you identify the best keywords to target based on data-driven insights. These tools can also help you analyze your competitors’ strategies and find opportunities to rank higher for popular keywords. By using AI-powered keyword research tools, you can streamline your SEO efforts and increase your chances of ranking higher on search engines.
Improve content quality
One of the most significant benefits of AI is its ability to analyze content quality and identify areas for improvement. Tools like Copy.ai and Writesonic can help you generate high-quality content by suggesting keywords, topics, and titles. Additionally, AI tools like Acrolinx can help you check the readability and quality of your content, making sure it meets the standards set by search engines. With AI-powered content optimization tools, you can improve the quality of your website and attract more organic traffic.
Optimize your website’s speed
Website speed is a critical factor when it comes to ranking on search engines. AI tools like SE Ranking and Diib can help you analyze your website’s speed and identify areas for improvement. These tools can also provide suggestions for optimizing your website, such as compressing images, using a faster hosting provider, and reducing the size of your website. By using AI to optimize your website’s speed, you can provide a better user experience and increase your chances of ranking higher on search engines.
Automate your SEO tasks
SEO is a time-consuming process, and manual tasks can quickly add up. AI tools like Alli AI and Squirrly SEO can help you automate many of your SEO tasks, such as keyword research, content optimization, and link building. By using AI to automate your SEO tasks, you can save time and focus on other important aspects of your digital marketing strategy.
In conclusion, AI has the power to take your SEO efforts to the next level. By optimizing your website for voice search, enhancing keyword research, improving content quality, optimizing your website’s speed, and automating your SEO tasks, you can use AI to improve your website and attract more organic traffic. Whether you’re a beginner or an experienced SEO professional, AI has the potential to revolutionize the way you approach SEO.
AI SEO FAQs
What is AI SEO? AI SEO (Artificial Intelligence SEO) is the application of AI algorithms to help websites improve their ranking and visibility on search engines like Google. The use of AI in SEO includes tasks like optimizing existing content, generating new keyword ideas, and automating repetitive SEO tasks.
How does AI SEO work?
AI SEO works by analyzing large amounts of data to identify patterns and trends in search engine rankings. The algorithms then use this information to make predictions about which changes to your website can help improve its ranking. This can include things like optimizing keyword usage, improving website structure, or enhancing user experience.
What are the benefits of using AI SEO?
There are many benefits of using AI SEO, including increased efficiency, improved accuracy, and the ability to analyze data at scale. By automating tedious and repetitive tasks, AI SEO tools can help you focus on more strategic tasks and make data-driven decisions to improve your website’s ranking.
Are there any limitations to AI SEO?
Although AI SEO has many advantages, it is not a replacement for human expertise. While AI algorithms can identify patterns and trends in data, they can’t account for subjective factors like creativity and user experience. Additionally, AI algorithms can be vulnerable to bias and are only as good as the data they are fed.
What kind of AI SEO tools are available?
There are many AI SEO tools available, each with its own set of features and capabilities. Some popular AI SEO tools include Bright Edge, MarketBrew, Can I Rank?, Pave AI, Diib, Keyword Insights AI, Morphio, Alli AI, SE Ranking, SurferSEO, Squirrly SEO, Acrolinx, MarketMuse, Clearscope, Copy.AI, AI Image Enlarger, and Writesonic.
How much does AI SEO cost?
The cost of AI SEO varies depending on the specific tool and the features you require. Some AI SEO tools are free, while others can cost hundreds of dollars per month. To determine which AI SEO tool is right for your business, you should consider your budget, the size of your website, and your specific SEO needs.
The Bottom Line
AI SEO has become an integral part of digital marketing in recent years. The advancements in artificial intelligence and machine learning technologies have enabled companies to leverage AI SEO techniques to improve their website’s search engine optimization. The use of AI SEO tools has made the SEO process much more efficient, accurate and cost-effective.
With AI SEO, businesses can take advantage of real-time analytics, data-driven insights, and powerful optimization strategies to enhance their online presence. The benefits of AI SEO are immense and include increased visibility, better ranking, improved user experience, and increased conversion rates. As AI continues to evolve, it’s likely that the SEO industry will see even more advancements in AI SEO techniques and tools in the coming years. Overall, AI SEO is an important investment for businesses looking to stay ahead in the digital landscape.
ChatGPT is a language generation model developed by OpenAI. It is based on the GPT-3 (Generative Pre-trained Transformer 3) architecture and is designed to generate human-like text responses to prompts given to it. ChatGPT is trained on a large corpus of text data from the internet and is capable of generating responses in a variety of styles and genres, including conversation, news articles, poetry, and more. It is commonly used for applications such as chatbots, content generation, and question answering.
Enhance your AI generated content with a personal touch through professional editing.
What Can We Do with ChatGPT?
ChatGPT is a flexible and versatile language generation model that can be used for a wide range of applications. Here are some of the things you can do with ChatGPT:
Chatbots: ChatGPT can be used to develop chatbots that can respond to user queries and carry out conversations in a natural and human-like manner.
Content generation: ChatGPT can be used to generate text content, such as articles, summaries, and poetry, based on prompts provided to it.
Question answering: ChatGPT can be used to answer questions by generating responses based on its training data.
Translation: ChatGPT can be used to translate text from one language to another.
Text completion: ChatGPT can be used to complete text based on a given prompt, allowing users to quickly generate coherent text without having to start from scratch.
Text summarization: ChatGPT can be used to generate summarized versions of long text documents, making it easier for users to quickly understand the content.
These are just a few examples of what you can do with ChatGPT, and the technology is continually being developed and improved, making it an exciting tool with many potential uses.
The Limitations of ChatGPT AI
ChatGPT, like all AI models, has limitations. Some of the limitations of ChatGPT are:
Bias: As with all AI models, ChatGPT has been trained on text data from the internet, which can contain biases and inaccuracies. This can result in the generation of biased or incorrect content.
Lack of common sense: ChatGPT does not have a deep understanding of the world and may not always generate responses that are logically consistent or based on common sense.
Context sensitivity: ChatGPT’s responses may not always be appropriate for the context in which they are generated, as it lacks the ability to understand the broader context of a conversation or situation.
Limited control: While ChatGPT can generate a wide variety of content styles and genres, it can be difficult to control the specific content generated, as it is generated based on the model’s learned patterns and not under direct human control.
Safety and ethical concerns: As with all AI models, there are concerns about the potential negative consequences of the technology, including the spread of misinformation and the generation of harmful content.
Despite these limitations, ChatGPT has proven to be a powerful tool for a variety of applications and continues to be developed and improved by OpenAI.
AI Content Editing Services
AI content editing services are services that use artificial intelligence technology to assist in the process of editing and improving text content. These services can automate certain tasks such as grammar and spelling correction, suggest alternative phrasing or word choices, and provide other types of suggestions and feedback to help improve the overall quality of the text.
Some examples of AI content editing services include Grammarly, Hemingway, and ProWritingAid. These services can be useful for individuals and organizations looking to improve the quality of their writing and ensure that their text is error-free, clear, and effective.
It’s important to note that while AI content editing services can be helpful in improving the quality of text, they are not a substitute for human editors and proofreaders. For best results, it’s recommended to use these tools in conjunction with manual editing and review by a human expert.
How Google will Deal with AI Generated Content in Terms of SEO?
Google has not disclosed specific details on how it deals with AI generated content in terms of search engine optimization (SEO). However, based on Google’s guidelines and general principles, it is likely that the search engine will treat AI generated content in a similar way to any other content, with a focus on quality, relevance, and user experience.
Here are some key factors that may impact the ranking of AI generated content in Google’s search results:
Relevance and Quality: Google values content that is relevant to the user’s search query and of high quality, regardless of whether it is generated by a human or AI. Content that is well-written, informative, and provides value to the user is likely to rank higher.
Originality: Google values original and unique content, and may penalize content that is duplicate or heavily plagiarized.
User experience: Google takes into account factors such as page loading speed, mobile optimization, and user engagement when ranking content. A positive user experience is likely to lead to higher rankings.
Backlinks: The number and quality of backlinks pointing to a page can impact its ranking. However, it’s important to note that backlinks generated through artificial means, such as link farming or paid link schemes, are against Google’s guidelines and can result in penalties.
It’s also worth noting that AI generated content may be subject to more scrutiny and may be held to higher standards by Google, given its automated nature. As such, it’s important to carefully consider the quality and relevance of AI generated content before publishing it.
How to Fix ChatGPT Generated Content?
If you are not satisfied with the content generated by ChatGPT, here are some steps you can take to improve it:
Refine your prompt: Make sure to provide a clear and concise prompt, providing ChatGPT with enough context and information to generate relevant content.
Be specific: Provide specific details and information, such as dates, names, and numbers, to ensure that the content generated is accurate and relevant.
Provide constraints: If there are specific constraints or requirements for the content, be sure to include them in your prompt.
Re-prompt: If the content generated is not what you expected, try rephrasing your prompt and resubmitting it.
Manually edit: You can also manually edit the generated content to better suit your needs.
If you continue to have trouble, it may be helpful to reach out to the OpenAI community or consult with experts in the field for further assistance.
ChatGPT Content Fixing Service by Coin Ideology Digital
There are a variety of services that offer content fixing for ChatGPT generated text. These services may include manual editing and proofreading, as well as more advanced techniques such as bias correction and language processing to improve the quality and accuracy of the generated text.
Coin Ideology Digital offers dedicated content fixing services for ChatGPT, also offer more general text editing and proofreading services that can be applied to ChatGPT generated content.
If you’re looking for a content fixing service for ChatGPT generated text, it’s best to do some research and compare the offerings of different companies to find the one that best fits your needs. You can also reach out to Coin Ideology Digital or consult with experts in the field for further assistance.
The cost of SEO services depends on the experience, work quality, and projects completed by a particular freelancer or agency. In this blog, we will discuss in detail the SEO project cost charged by qualified SEO professionals and agencies.
What is SEO Project Cost?
SEO is the key to every successful online business.
Every business needs SEO professionals to manage their search engine optimization projects, so the demand for SEO analysis is continuously increasing.
If demand increases, supply will also increase.
As a result, there are many SEO professionals available in the market to manage your projects at different cost levels.
Hence, the cost at which an SEO professional offers their services is called the SEO project cost.
The cost of an SEO project can vary greatly depending on several factors, including the size and complexity of the website, the competition in the target market, and the desired level of optimization. Here are a few factors that can impact the cost of an SEO project:
Website size and complexity: The larger and more complex the website, the more time and resources will be required to optimize it.
Target market competition: The more competitive the target market, the more time and resources will be required to achieve high search engine rankings.
Desired level of optimization: The more comprehensive the optimization, the higher the cost will be. This can include keyword research, on-page optimization, content creation, link building, and local SEO.
Service provider: The cost of SEO services can vary greatly depending on the service provider and the location. Some SEO agencies and consultants charge anywhere from $500 to $10,000 per month for ongoing SEO services, while others may offer a one-time optimization for a lower fee.
Overall, the cost of an SEO project can range from a few hundred dollars for a small, basic optimization to tens of thousands of dollars for a comprehensive, large-scale project. The best way to determine the cost of an SEO project is to get a detailed proposal and quote from a reputable SEO service provider.
How To Decide SEO Project Cost?
If you want to hire an SEO professional for your website or business, it’s important to know about the different costs they might offer. There are four main types: First, there’s keyword wise SEO project cost. This means the cost will depend on how many keywords you want to target with your SEO efforts. The cost can range from $50 to $500 per keyword.
Second, there’s monthly SEO project cost. With this type of cost, you’ll pay a set amount every month for ongoing SEO work. The cost can range from $99 to $999 per month. Third, there’s hourly SEO project cost. Some SEO professionals charge by the hour for their work. The hourly rate can vary depending on factors like location and experience, but it’s usually around $75 to $200 per hour.
Lastly, some SEO professionals offer a fixed cost for an entire SEO project. This can range from $100 to $50,000, depending on the scope of the project.
When you’re looking for an SEO professional, make sure to ask about these different types of costs and choose the one that makes the most sense for your needs and budget.
There are four types of SEO project costs offered by SEO professionals in the current scenario:
Keyword Wise SEO Project Cost
Each keyword has different competition and ranking values as per the project products and services with which it is ranking.
Before deciding the cost SEO professionals analyze the competition and the monthly searches of the keyword.
Cost also decides according to the number of keywords and ranking position as Top 3, Top 5, and Top 10.
The keyword wise SEO project cost starts from 50$ per keyword to 500$ per keyword.
Cost per Keyword
Low-competition local keywords
$50 – $100
Low-competition national keywords
$100 – $200
Moderate-competition local keywords
$200 – $300
Moderate-competition national keywords
$300 – $400
High-competition local keywords
$400 – $500
High-competition national keywords
$500 and above
Please note that the cost per keyword may vary depending on various factors such as the complexity of the project, the scope of work, the experience of the SEO provider, and the specific needs of the client. The above table is just a general guideline and actual costs may differ.
Monthly SEO Project Cost
Monthly SEO project cost decides according to the SEO plan where the number of backlinks and the number of pages for on-page SEO are pre-decided to be completed during the fixed period.
Numbers and types of backlinks like guest posting, sponsored posts, influencer posts, paid backlinks, quality of content, images, video, and infographics can impact monthly SEO project cost.
The monthly SEO project cost starts from 99$ to 999$ in the market.
SEO Service Cost
Percentage of SEO Providers
Note: The percentages and cost ranges listed in this table are based on data from ahrefs and may vary depending on the source and region.
Hourly SEO Project Cost
SEO project hourly cost decides according to the SEO professional’s experience, expertise, market value, number of projects he had completed.
The hourly SEO project costs are 30$ to 200$ per hour in the market.
Average SEO Hourly Rate (USD)
$150 – $250
€100 – €200 (EUR)
$50 – $100
$120 – $200
$50 – $100
$30 – $80
Note: According to Ahref search 92.9% of India-based SEOs reported an hourly rate of $25 or less. The remaining 7.1% were in the $26–50 range.
Fixed SEO Project Cost
The cost of a fixed SEO project can vary according to the technology of the website. For example, if the website built in WordPress them the cost will be less compare to eCommerce platforms like Magento.
Normally companies charges $100 to $50000 for fixed SEO project depends on the contract between both parties.
Fixed SEO Project Cost
Average Cost Range
$500 – $5,000
$5,000 – $20,000
$20,000 – $50,000
Note: The above table is just an approximation and actual prices may vary depending on various factors.
Industrywise SEO Project Marketing Average Cost
The average cost of an SEO project can vary greatly depending on the industry and the competition in the market. However, here are some rough estimates based on industry type:
Small Business: $500 to $5000 per month
Medium-sized Business: $5000 to $15,000 per month
Enterprise-level Business: $15,000 to $50,000 or more per month
It is important to note that these estimates can vary greatly and it is best to reach out to local marketing agencies or consult with industry experts for a more accurate estimate.
Average Monthly Cost
$2000 – $5000
$1000 – $3000
$3000 – $8000
$1500 – $4000
$1500 – $4000
$3000 – $8000
Travel and tourism
$2000 – $5000
$500 – $2000
$500 – $1500
Note: The costs mentioned above are estimates and may vary based on various factors like the scope of the project, competition, and the level of expertise required.
Factors That Impact SEO Project Cost
Here are the most important factors that impact SEO project cost and the project’s finalization:
One of the most crucial factors that affect SEO project cost in the market is the SEO guy’s experience, completed projects, and successful results.
SEO Company Profile
The cost of the SEO project also depends on the company’s profile on platforms such as Upwork, Freelancer, and others. The company’s experience, number of employees, infrastructure, and market value all affect the cost of the SEO project.
The quality of work that the SEO company delivers to the business also affects the SEO project’s cost. Some companies only deliver numbers, not results, which can make customers fooled for a long time. It directly or indirectly affects the cost of the SEO project.
Results and Portfolio
A client always checks the results and portfolio section of the company where he wants to handover his project for SEO. If a company shows the best results, the client will happily agree to the most desirable cost.
Other Client Reviews
A smart client checks the company’s old client reviews in the testimonial section. Sometimes, the client may even connect with the old client to ask for the result. If the old client gives a good review of the company’s services, the client will agree to give the asking cost for the services.
The Number Of Team Members Who Will Work On Your Project
In SEO, sometimes a big team is needed to manage a big project, such as a link builder, on-page SEO expert, content writer, graphic designer, web designer, and developer to create an SEO-friendly website. However, a big team can also increase the project’s cost.
Before choosing an SEO company, clients always ask for an audit report to check the SEO knowledge and reporting of the company. Therefore, spending a good amount of time creating the reporting can impress the client and result in getting the most suitable project cost.
SEO Cost Related Facts and Statistics for 2023
Here are some of the latest SEO cost related facts and statistics:
The average hourly rate for SEO services is around $150 per hour in the United States.
1# A study by Ahrefs found that 45% of SEOs charge between $501 and $2,000 per month for their services, while 24.23% charge more than $2,000 per month.
2# According to the same study, 83.33% of India-based SEOs reported an hourly rate of $25 or less, while the remaining 16.67% charged between $41 and $50 per hour.
3# The cost of SEO services varies by industry. According to Ahrefs, the average monthly cost for SEO services in the e-commerce industry is around $2,500, while the cost for the finance industry is around $2,000 per month.
4# The average cost per keyword for SEO services ranges from $50 to $500 per keyword.
5# The fixed project cost for SEO services can range from $100 to $50,000, depending on the scope of the project.
It’s important to keep in mind that these figures are averages, and the actual cost of SEO services will depend on various factors such as the scope of the project, the location of the SEO professional, their level of experience, and more. It’s always a good idea to get quotes from multiple providers and compare their services and prices before making a decision.
SEO Service Cost By Coin Ideology
At CoinIdeology, we respect our client time and money so we give our 100% to them at an affordable cost. Checkout our keyword wise, monthly, hourly, and fixed SEO project cost:
Keyword Wise SEO Cost
50$ To 500$ / Keywords
Monthly SEO Cost
Hourly SEO Cost
Fixed Project SEO Cost
Request for a free audit report by filling the contact form and we will give you a detailed audit report that will help your SEO team to improve website SEO score.
If you are interested to promote your ICO with us then please leave a message at [email protected] or add us on skype : live:coinideology or Telegram: @coinideology
I shared my experience about the SEO project cost, hope you like it. Let’s quickly learn what we read in the above-detailed blog.
What does an SEO project cost?
How To Decide on the SEO project cost?
Keyword Wise SEO project cost.
Monthly SEO project cost.
Hourly SEO project cost.
Fixed SEO project cost.
Industrywide SEO project cost.
Factors that affect the SEO cost.
SEO cost facts and statistics.
We are listing from childhood that sharing makes our life happy. The more we share the more we have. Sharing makes our life joyful. Sharing is a way of caring, so don’t forget to share this blog with others.
The efforts you invest to grow your business may not always yield the expected results. There are many reasons for this – the prominent one being the marketing trend changes.
As an informed marketer, it is essential to stay on top of these trends and craft relevant marketing strategies to drive measurable outcomes. Currently, the most happening marketing trend in 2023 is influencer marketing.
It involves yielding the creative prowess and social presence of influencers to drive conversions for your business.
When you think of some of the most beneficial marketing tactics, influencer marketing belongs in the top tier.
Reports show that almost 87% of businesses today utilize some kind of influencer marketing in their business campaigns. Here are the perks of collaborating with an influencer for your brand growth:
The newer generation of audiences expects value from their brands. Making your messages sound like vague marketing pitches can prove disastrous. Influencers can help you provide value for your customers by creating content that addresses their pain points. As a result, they get a solution for their problems.
Penetrating the market among the dense competition may seem a bit tricky. Influencers serve as an effective tool to reach your niche audience through the right channels. The best influencers use their expertise to research the ideal demographic and create content that resonates with them. They will also have a loyal fan following with the potential to be converted into customers.
The use of web ad blockers has grown a staggering 32% last month. People are largely fed up with ads. They are finding new ways to block them from their mobiles or desktops.
Content creators focus on developing attractive topics that effortlessly convey the message to the audience. These messages have the power to get around conventional ad blockers. They also prefer tuning into attractive content regularly.
Appeal To Young Audiences
The newer generation of internet users like Gen Z and Millennials use social media as a buying platform. The content they consume on these platforms influences their purchasing decision. Studies also show that they have the most buying power of all audience groups – about $150 billion.
As cited before, you can cover a variety of content topics by partnering with different sets of influencers to gain a massive following for your brand.
Accessibility For All
It will be surprising to know that influencer marketing is cost-effective for all. Hence, it is suited for brands of all types and sizes.
You can always leverage influencer marketing regardless of your industry since there are tons of niche influencers. However, it is essential to invest some time in finding the most suited influencer for your campaign.
How To Choose an Influencer For your Brand
There are numerous influencers available to promote your brand message. Not all of them can drive the relevant results from the campaign. It is essential to pick the right influencer to host the campaign by analyzing their best qualities.
Here are several considerations to keep in mind when you are looking for a social influencer from all options:
Create an Outline
Detailing your marketing campaign can help you pick the most relevant influencer for your requirements and budget.
Each campaign is different from another – they all carry different sets of achievable targets and measurable metrics. Depending on these unique characteristics, you should look for an influencer that is most suited.
This can be done by evaluating their past campaigns along with the engagement ratio. This will let you find an influencer who aligns with your requirements.
Prepare a List
Researching online using the above factor, you can find 10 or more influencers for your requirements.
To make the list even more relevant, analyze their reach and niche with consideration to your audience demographic. The demographic pattern should consist of location, age, purchase preference, and preferred channel.
The influencers with followers fitting this demographic can create relevant strategies to specifically target your audience.
Engagement metrics such as likes, comments, shares, and mentions are indicators of how valuable the content has proved to be to the audience. When sourcing influencer profiles, you must check the average engagement rate on each post to decide if their profile is worthy or not.
The best ones will have a decent to great engagement range in each of their posts. There will also be some excellent posts that have performed better than others. However, you should also pay attention to posts with usual engagement rates – these could be brought or driven by useless bot accounts.
When you find such creators, it is better to avoid them and look elsewhere to find an influencer for your brand.
Lastly, the most important factor in choosing an influencer is authenticity. The creators you associate with advocate your brand. They also have the potential to become your brand’s front face in the long run.
Thus, it is essential to choose the most credible influencer from your niche and avoid any fast promoters.
Good collaborations can be a great asset to your brand’s overall growth by aligning your campaigns with brand values. Hence, you earn the trust of most of the audience which can be converted to sales.
Finding the right influencer for your brand is as important as any other business decision. The right ones have the ability to catapult the business to new heights.
There are dozens of influencers on every platform like EON8 ready to accept the offer. But, they may be the ideal fit for your campaigns. The collaboration will let you boost your revenue without spending any significant amount.
You can also stay on the good side of the audience by remaining honest in your approach to branding. Hence, businesses can use the above tips to find the most suited influencer to grow their brand exponentially.