Category Archive Digital Marketing

Those working in the world of search engine optimisation will know that it is a bit of a balancing act. There are over 200 ranking factors set out by Google, and covering all of these is necessary to usurp the competition and achieve your SEO goals. Yet with so many ranking factors, it is all too easy for certain aspects to be overlooked or even forgotten. 

That said, many businesses overlook the impact that their CMS has on their websites’ performance. 

When someone chooses a content management system, the main objective will be finding a platform that supplies the right tools and solutions to facilitate their web design vision. Unfortunately, SEO is rarely at the top of the list of priorities when picking a CMS. This oversight  can end up costing you in the long run. 

Understanding the ways in which a CMS can affect SEO is crucial for businesses hoping to rank well on Google. To better comprehend this relationship, we spoke to Paul Morris, managing director of Bristol SEO agency Superb Digital. Paul explained how a CMS can have a positive, or negative, impact on search ranking and what to do if you feel you’ve made the wrong decision.

What is a CMS?

First things first, and to avoid any confusion, it is important to know what a CMS is and how it functions. 

A content management system makes it possible for users to create and manage a website with relative ease – no coding required. Rather than toiling  with confusing code that takes ample time to study and understand, a CMS presents you with a user-friendly interface. This interface allows a user to produce, modify, manage, and publish content on their website.

This also extends to deciding on the overall design of the website. With a CMS, it is possible to use templates and extensions – whether these are included or downloaded/purchased from an external developer – to craft a site that perfectly matches up with your vision. 

While a CMS is built to essentially hide the confusing code from users, it is still possible with certain platforms to directly view and edit a site’s HTML and CSS. As a result, you are able to make small alterations and fine-tune certain elements of a site. This means you’re not restricted in your site building endeavours. 

There are many CMS software options available on the market today. Popular choices include: 

• WordPress
• Joomla
• Magento
• HubSpot CMS Hub
• Drupal
• Wix
• Shopify

Aside from the fact they require no prior knowledge of coding or script, there are numerous benefits gained from using a CMS. It is easy for multiple users to access and collaborate through a CMS – all at the same time. They incorporate built-in security features, updates are easy to make, and most major CMS providers offer dedicated customer support. 

Another positive with CMS platforms, and most pertinent for this very guide, is the integration of SEO features and extensions. 

How can a CMS affect SEO? 

What many CMS users fail to consider is the impact that a system can have on their wider SEO strategy. As for which camp your CMS falls in, this is dependent on numerous factors. These include: 

Built-in SEO features and plug-ins 

In terms of the SEO friendliness of a CMS, this starts with what built-in features – if any – they include. 

Certain platforms offer built-in optimisation features from the get-go. Joomla, for example, provides users with a chance to add meta descriptions and keywords to each web page before publishing. However, this alone isn’t enough to truly optimise your content. Fortunately, Joomla offers SEO extensions like EFSEO and Google Structured Data, giving you additional power and specialised features to push your search optimisation to the next level. 

Unfortunately, not all CMSs are created equal. Even those with built-in SEO features have their limitations and often require plug-ins to bridge the gaps. If additional plug-ins are not an option, this will seriously limit what you can achieve with your on-site SEO efforts. 

Crawling content 

For your content to be considered by Google for its search rankings, it needs to be crawlable by Google’s search bots. After all, if Google cannot find your content, it doesn’t exist as far as they are concerned. 

While a CMS typically won’t get in the way of your website being crawlable, there are situations where it can affect this area of your SEO. That’s right – your CMS can cause various elements of your website to become uncrawlable. 

One of the main culprits for this is when duplicate pages are generated by your CMS. This can occur if a visitor’s ID is added to every URL on your site. Google doesn’t like dynamic URL strings like this. It confuses their bots, which, in turn, results in your site not being ranked correctly. 

With the right CMS in place, you don’t have to worry about your content being avoided by Google’s crawler bots. 

Website performance

Out of the 200+ ranking factors, there are certain ones which take priority over others. Website performance is one of those factors. If your site is sluggish and unresponsive, wave goodbye to any thoughts of landing on Google’s first page of search results. 

When it comes to website performance, this can be impacted in different ways. The website host you select plays a big role in load speeds, for instance. With that said, another key aspect is the CMS you have chosen. 

The best CMS platforms are built with site speed at the forefront. They include elements – whether this is themes or plug-ins – that intend to do the opposite of slowing down your pages being loaded. They cover all of the technical aspects in the background, ensuring your site is firing on all cylinders externally. 

On the other hand, there are CMS platforms which can have a negative effect on your site’s performance. They can utilise themes that are overloaded with components which take a relative age to load. Considering even a one second delay can have repercussions for your SEO efforts these days, that’s bad news. 

What you need to do if you have a bad CMS

Identifying a sub-optimal CMS is the first step on the road to better ranking. While a bad CMS isn’t great for your SEO efforts at present, there’s good news: there is light at the end of the tunnel. First, however, there are certain steps to be taken.      

Assess the situation

Before you move from your perceived ‘bad’ CMS, ensure there’s nothing that can be done to improve the SEO situation on this platform. For instance, it may not supply you with SEO tools right out of the box, but there could be an all-in-one SEO plug-in available that solves all of the issues with your current system. 

Okay, that’s unlikely. Yet it is important you fully assess your current situation before deciding to proceed. 

Understand the effort required to move

So, you have come to a decision: you will be moving your website to an entirely different CMS. That decision was likely an easy one to make. What’s less easy, however, is actually completing this move successfully. 

Make no mistake, switching to a different CMS – particularly if you want to keep your website in its current form – is a difficult, time-consuming, and costly procedure. Make sure you account for all of this before you venture forward with this massive undertaking. 

Select your new CMS

If you’re moving to a new CMS, it’s well worth doing your research.  That said, with so many options available, it can be tricky to select a CMS with full confidence. Different systems have different pros and cons, so trying to weigh up all of these is not straightforward. 

When we spoke to Paul, he recommended two main CMS platforms: WordPress and Shopify. These are among the most popular systems on the market today, and for good reason. They pack in a lot of features, including the necessary tools required to improve your website’s SEO. 

Ask An Expert      

A good CMS exists as a foundation for an SEO campaign to be built upon. For this reason, it’s important to choose a system that benefits your strategy. If the technicalities of web development and hosting aren’t your cup of tea trying to tackle a CMS transfer on your own is likely too much. This is where receiving assistance from a professional outlet is highly recommended. 

When you pass on this task to a professional agency, this instantly takes a lot of stress off your shoulders. Just make sure you opt for an agency which knows exactly what it’s doing when it comes to switching CMS platforms. The last thing you want is for this transfer to go wrong, which will only cost you further time and money – and it could further impact your SEO strategy. 

Businesses can considerably benefit from local SEO optimisation to enhance their internet visibility and draw more local customers. By using location-specific keywords and creating landing pages tailored to their audience’s needs, businesses can increase their chances of showing up on the top results of local search queries.

This, in turn, can help drive more traffic to their website, increase brand recognition, and ultimately result in more revenue. By optimizing for local SEO, businesses can attract a more targeted audience that is more likely to convert into paying customers.

Create Location Landing Pages

Creating location-specific landing pages can be highly beneficial to improve your business’s local SEO. This makes your business more visible to nearby potential clients by enabling search engines to crawl through your website and list it in local search results. Include all pertinent details about the place, including the address, phone number, and operating hours, while building these pages.

Additionally, local keyword and phrase optimisation might improve search engines’ understanding of the location of your company.

However, creating visually appealing and easy-to-navigate landing pages is also crucial. Ensure that your website’s design is consistent across all pages and that your call-to-action is clear and prominent, so potential customers can quickly find what they’re looking for.

A good user experience on your website can increase customer satisfaction, leading to increased engagement and potentially more revenue for your business.

Use Schema

Schema markup can be a game-changer if you want to boost your local SEO game.In basic terms, it’s a piece of code that aids search engines in comprehending the content of your website. Including information like your company’s address, phone number, hours of operation, and even reviews in your local business, organisation, product, and service schema provides search engines with useful information about your firm.

This makes it more likely for your website to show up higher in local search results and attract more qualified traffic. Plus, using schema markup can make your search engine results stand out by displaying images, ratings, and other useful information. So give schema markup a try if you want to bring in more local customers!

Claim and Verify GMB Profile 

Claim your Google My Business (GMB) page if you’re looking to enhance your local SEO game. We know it can be frustrating when dealing with GMB, but it’s worth the effort. Not only will this help your business appear in the Google Local Pack and SERP results, but it will also provide potential customers with valuable information about your business.

Even if your business category isn’t listed, don’t worry, you can still find the closest fit for your business. As you fill out your content, don’t forget to use both primary and LSI keywords as this can make a significant difference in getting your business in the Local Pack. So go ahead, claim your GMB page, and watch your local SEO soar! 

List Business On Local Directories

Listing your business on local directories is a simple but powerful way to boost your local SEO efforts. These directories, like Yelp, Yellow Pages, and TripAdvisor, can help spread the word about your business by sharing important details, such as your business name, address, phone number, and website link. Plus, they often have a lot of influence in search engine rankings due to their high domain authority.

So, by making sure your business is listed on these sites and keeping your information up to date, you can increase your chances of being found by potential customers. This can ultimately lead to more traffic, more customers, and a stronger online presence for your business. 

Use Local Keywords On Title Tags

When it comes to local SEO, optimizing your title tags with local keywords is an important aspect to consider. Title tags are a crucial component of on-page SEO and provide search engines with a brief description of what a particular web page is about. By including relevant local keywords in your title tags, you are signaling to search engines that your website is relevant to local search queries.

This can improve your website’s visibility in local search results and increase the likelihood of attracting more qualified traffic to your website. Be sure to use natural language when including local keywords in your title tags, and avoid overstuffing them with too many keywords. A well-crafted title tag can not only improve your local SEO but also entice potential customers to click through to your website.

For example,

Original title tag: Best Thai Food in Town

Optimized title tag: Best Thai Food in San Diego, CA | Asian Food Main Street

Here, the original title tag is generic and doesn’t provide any information about the location of the bakery. By adding local keywords, such as “San Diego” and “Main Street,” the title tag becomes more specific and relevant to local search queries. This can help improve the restaurant’s local SEO and attract more qualified traffic to its website.

Perform Local PR

Performing local PR is a powerful way to boost your local SEO efforts. By generating buzz about your business in the local community, you can improve your online visibility and attract more customers. To perform local PR, you can start by reaching out to local newspapers, magazines, and other media outlets to pitch stories about your business. You can also sponsor local events and get involved with community organizations to get your brand name out there.

Additionally, you can leverage social media platforms to engage with your local audience and share news and updates about your business. By building a strong local presence and reputation, you can increase your chances of appearing in local search results and attract more customers to your business.

Improve Your Website Internal Link Structure

An often overlooked aspect of local SEO is the internal linking structure of your website. By connecting relevant pages and content within your site, you’re making it easier for search engines to navigate your website and understand its structure. This can lead to a higher search engine ranking and more visibility for your business in local search results.

When optimizing your internal linking structure for local SEO, focus on linking to your location-specific landing pages and using local keywords in your anchor text. By doing so, you’re sending a clear message to search engines that your website is relevant to local search queries. So don’t neglect your internal linking structure when it comes to your local SEO efforts. It could make all the difference in driving more traffic and customers to your business. 

Create Local Content

When it comes to local SEO, creating local content is an important aspect to consider. By crafting content that is specifically relevant to your local audience, you can attract more customers to your business and improve your website’s search engine ranking. Local content can take various forms such as blog posts, articles, or even social media posts that highlight your business’s unique offerings and services in your community.

Not only does local content help engage your audience, but it also shows search engines that your website is relevant to local search queries. By providing helpful and informative content, you can establish your business as a trustworthy and authoritative voice in your community, which can go a long way in attracting more customers. So, if you haven’t already, consider opting for Local SEO optimization services for creating local content as part of your local SEO strategy to improve your online presence and drive more traffic to your website.

Earn More But Only Genuine Reviews

Earning genuine customer reviews is essential for improving your local SEO efforts and building a positive online reputation for your business. Reviews provide valuable social proof to potential customers and can influence their decision-making process.

Encourage your customers to leave reviews on platforms like Google My Business, Yelp, and Facebook, as this can help improve your visibility in local search results. Responding to both positive and negative reviews is also important, as it shows that you value customer feedback and are committed to providing excellent service.

However, never buy fake reviews, as this is considered unethical and can harm your business’s reputation. By focusing on earning genuine customer reviews, you can improve your local SEO efforts and attract more qualified leads to your business.

Improve Your Website Speed For Mobile

When it comes to local SEO, website speed is crucial, especially for mobile users. In fact, more and more people are using their mobile devices to search for businesses online, so it’s important to make sure that your website is optimized for mobile.

One way to do this is to improve your website speed for mobile users. You can achieve this by reducing the file size of your images and using responsive design to ensure that your website looks great on any device.

Additionally, you can consider using a content delivery network (CDN) to help deliver your content more quickly to users in different locations. By improving your website speed for mobile users, you’re not only providing a better user experience, but you’re also signaling to search engines that your website is mobile-friendly, which can improve your website’s search engine ranking.

Link building is something that many businesses, especially small and new ones, only have a little money to spend on. If you want a thing done well, you should expect to pay a high price. 

In many cases, the more money you invest, the higher the quality you will receive. People frequently believe they will obtain greater results if they spend more money on digital marketing, particularly link development. 

Of course, having a large budget allows you to do more and have access to skilled link builders. However, spending a lot of money is only sometimes possible. Many firms, particularly small and new enterprises, need more resources to invest in link building, even though it might greatly benefit them. 

Fortunately, there are some ways you can build links on a tight budget that will still deliver high-quality SEO results. Keep reading to learn about some of these strategies and how they can help your business.

Social Media

Social media is an excellent tool for engaging with your audience and developing relationships that can lead to link-building. 

If you know who to approach and how to pitch, this can be a very effective way to get links for your website. It’s important to remember that links don’t come naturally; they must be earned. It is why it’s best to focus on building relationships rather than automating interactions.

If you choose to outsource your link-building, ensure you find a team of professionals dedicated to their craft and trained in the latest techniques offering cheap link building services. It will ensure that you get the best results from your link-building efforts. It’s also worth investing in software that makes managing your social media easier. Services can save you time by sourcing content and scheduling it to go out at the right times.

Sponsorships

Link building is an important SEO tactic that may help you improve your website’s rating in search engines. It works by boosting the number and quality of links pointing to your website. However, the cost of link building can be prohibitive for many small businesses. 

Therefore, finding ways to make link-building work on a tight budget is crucial. One way to do this is by targeting local charities and events that offer sponsorship opportunities. Not only will this help you get a relevant link to your site, but it can also improve your community’s- perception of your brand.

Moreover, these types of partnerships are evergreen local link-building tactics you can pursue as often as you want. They can also improve your reputation as a company that cares about their community. It makes these sponsorships well worth the time and money you put into them.

Forums

Forums can also be a great way to build your link profile and generate high-quality backlinks. They can also help you build relationships with customers and generate leads. However, it’s important to choose the right forums for your business. First, forums are tight-knit communities that only sometimes welcome newcomers. 

They may even ban you for violating their rules. The best way to approach forums is to add value and make your contributions relevant to the discussion. It will improve your reputation within the community and increase your chances of acceptance.

Guest Blogging

Guest blogging is one of the most efficient techniques to increase your website’s SEO. It may also be an excellent approach to raise brand recognition and establish ties with other firms in your industry. 

To get the most out of your guest blogging strategy, you should do your research and find high-quality websites in your niche. Ideally, these should have stringent guidelines and only accept high-quality, original content relevant to their site.

While guest posting gets a bad rap due to spam emails many webmasters receive, it’s still one of the most effective link-building methods. In addition, it’s a great way to improve your writing skills.

It is more essential than ever to make absolutely sure your site is designed for mobile devices given the explosive rise of mobile online activity.

Mobile SEO is the practice of making your website more user- and search engine-friendly for mobile devices (Search Engine Optimization).

This post will cover everything you need to know about mobile SEO, including its importance, how to optimize your website, and significant pitfalls to avoid.

Introduction

The way individuals access the internet has evolved due to the advent of mobile gadgets such as tablets and smartphones.

Making sure your website is mobile-friendly is more important than ever given that mobile internet usage has exceeded desktop usage.

The process of ranking your site for mobile users and mobile search engines is referred to as mobile SEO.

We will just go over all the knowledge you need concerning mobile SEO in this article.

Why Mobile SEO is Important

Mobile SEO is essential for a variety of explanations. First, the major way to access the internet nowadays is through mobile devices.

Mobile devices made up over fifty percent of all online activity worldwide as of 2022, according to Statista.

Second, mobile-friendly websites are given preferential treatment in search results by search engines such as Google. Your website won’t function well in search results on mobile devices if it is not mobile-friendly.

Ultimately, as opposed to desktop users, mobile customers have distinct needs and standards. With their mobile app, they are more likely to take actions like making a purchase or making a reservation since they usually seek out rapid responses.

Mobile Site Design and User Experience

For mobile SEO to really be effective, a website should be built with mobile platforms in view. The following are some essential considerations to think concerning:

Responsive Design

The technique of developing a website that adjusts to multiple sizes of screens is known as responsive design. This ensures that the website looks great on any device, along with a tablet or a smartphone. Your site’s loading speed can be improved by a responsive design, which is excellent for mobile SEO.

Mobile Site Speed

For a website to thrive in mobile SEO, speed is essential. Quick page loading is a feature that mobile users expect, and Google considers site speed into account when ranking websites in mobile search results. Consider image compress, code minify, and a reduction in HTTP requests to speed up your site.

Mobile-Friendly Navigation

Your website should be simple to use on mobile platforms. Look about using a straightforward menu that is simple to use and accessible on a small screen. Avoid utilizing pop-ups or other features that might make mobile device navigation problematic.

Optimized Content for Mobile

Mobile SEO for your site could be boosted by content that is mobile-friendly. Make your material simple to read on a small screen by using concise paragraphs, bullet points, and headings. Avoid using complex tables or big blocks of text that really are problematic to view on a mobile device.

Mobile Keyword Research

Any SEO strategy, including mobile SEO, must also include keyword research. Take into account the context of a lead to things by mobile users when conducting keyword research targeting mobile. Consider incorporating location-based keywords in your research because local searches on mobile devices are frequent. Long-tail keywords and voice searches should also be taken into account due to their being more prevalent on mobile devices.

Local SEO for Mobile

Local SEO is essential for businesses with a physical location. Mobile users are often searching for companies and services in their local area. To improve your local SEO, consider optimizing your Google My Business listing, including your business name, address, and phone number (NAP), and using local keywords in your content. You should also ensure that your website is optimized for local search by including your NAP on every page and using schema markup to provide search engines with information about your business.

App Store Optimization

The process of enhancing your mobile app for downloads and exposure in the app stores is referred to as app store optimization (ASO). Because it has the ability to raise your app’s rank in app store search results, ASO is essential for mobile SEO. Use high-quality videos and pictures, encourage user reviews and ratings, and also include relevant keywords in your app’s title and description to prepare it for ASO.

Mobile App Design Agency

A mobile app design agency concentrates on creating accessible, attractive, and mobile device-optimized mobile app designs. Look to work with such a mobile app design agency to create outstanding apps that meet the requirements of your company if you’re looking to develop a mobile app.

Common Mobile SEO Mistakes to Avoid

Here are some common mistakes to avoid when optimizing your site for mobile SEO:

• Not using responsive design
• Slow loading speed
• Poor navigation
• Small text or buttons that are difficult to click
• Not optimizing for local search
• Not optimizing for an app store search

Tracking and Measuring Mobile SEO Success

Tracking and measuring your mobile SEO success is important to determine if your efforts are paying off. Here are some metrics to consider tracking:

• Mobile traffic
• Mobile bounce rate
• Mobile conversion rate
• Site speed on mobile devices

Conclusion

Any website that wants to succeed in the mobile-first digital age must concentrate on mobile SEO. You can make absolutely sure that your site is optimized for mobile users and mobile search engines by following the guiding principles described in this article.

Don’t overlook the importance of paying attention to responsive design, mobile site speed, mobile-friendly navigation, mobile-optimized content, local SEO, and app store optimization. You may enhance your site’s mobile SEO and grow your audience by avoiding traditional mobile SEO blunders and tracking your achievements.

FAQs

Describe what mobile SEO is.

Mobile SEO is the process of improving a website’s visibility in search engine results pages by making it responsive to mobile devices, such as smartphones and tablets.

What makes mobile SEO so essential?

Mobile-optimized websites are given preference in search engine results from Google and other search engines because mobile devices are becoming the major method of accessing the internet.

What are some common mobile SEO mistakes to avoid?

Some common mobile SEO mistakes to avoid include not using responsive design, slow loading speed, poor navigation, and not optimizing for local search or app store search.

What metrics should I track to measure my mobile SEO success?

You should consider tracking metrics such as mobile traffic, mobile bounce rate, mobile conversion rate, and site speed on mobile devices.

How can I optimize my app for ASO?

To optimize your app for ASO, consider including relevant keywords in your app’s title and description, using high-quality images and videos, and encouraging user reviews and ratings.

Starting a business isn’t a one-and-done job—it’s a commitment. Once you’ve set your business up for success, you don’t wait for the dust to settle. You focus on how to grow your business right away.

Sales volume is an excellent metric for business growth, but it’s the product of successful marketing efforts. If you want your product to be seen more, there are a couple of effective marketing strategies you can do: start a blog and advertise.

Why Start A Blog?

Starting a blog is one of the best ideas for business growth. With a blog, you can talk to consumers directly and give them ideas on how to solve their problems with your products or why your business is essential to their lives. Having 21-45 blog posts on your site is said to increase your traffic by 30%.

A well-made blog allows you to build a following of loyal consumers, showcase your credibility with your industry knowledge, and even get excellent customer feedback. If you run your blog well, there are virtually no downsides. But what makes a blog effective?

Here are some tips on building a healthy blog.

Tips To Maintain A Growing Blog: User Experience

While blogs are undoubtedly one of the best marketing tools for a business, it’s no secret that it caters to a user’s satisfaction. This brings us to what makes it a successful growing blog: user experience.

Maintaining a blog is simple. If you want to keep your blog up and running and, more importantly, converting, you have to make your readers happy. Here are some fixes to your blog that can keep your clickers satisfied.

Fill The Page

Minimalism is trending. Lots of white space is aesthetic, after all. But too much white space on a screen keeps readers from having an enjoyable reading experience. It takes your reader’s attention away from the star of the show: your content. So if you want faithful readers, you shouldn’t risk their glances drifting elsewhere on the page.

Direct their eyes with a smart, efficient layout and keep the white space minimal. Don’t cram all your content on a page because that’s a pain to look at. Instead, leave some space between and around the edges of your paragraphs to give readers room to digest your content.

Think of it like a breadcrumb trail—keep their view focused on learning more.

Page Speed

If there’s one thing any blog reader hates, it’s slow page load speeds. According to webfx.com, the average internet user expects a page to load in just three seconds. Any less than that, and they go somewhere else.

Ensure your load speeds are optimal because customers have all the time in the world to look at your competitors. Your job is keeping your readers on the page, which is much easier once your page loads fast enough.

Keep It Quick (Use Bullet Points W/ Concise Content)

We’ve already talked about how quickly potential customers on the internet can lose their attention. So if they can’t wait for your pages to load beyond three seconds, they may shy away from long, blocky paragraphs and sentences that are hard to read.

If that’s not enough, here’s a wild fact: the average human attention span lasts only 8.25 seconds. Quick content is great—short, simple, and easy to read. Fill your blogs with useful information so your readers learn from every sentence and have time to read more!

Optimize Images

Words can be tiring to look at, so a breath of fresh air in well-shot photos is a welcome addition to any blog post. But not all photos bring a user-friendly experience to your site. You have to optimize images, too, so they don’t drag your site down.

Check if your images are of moderate file size and the right file type. Try keeping your file sizes below 150kb while keeping your images clear. Hitting the sweet spot between quality and file size keeps your page loading at optimal speed, which in turn keeps your visitors happy.

Choose photos that are appropriate to your content. The visual aspects of blogging channel users’ creativity and entice them into imagining using your products in their daily lives. Think of it as rent-free ad space.

Keep Mobile Devices In Mind

According to Statista, mobile phone users make up more than half of the internet, so make sure you optimize for mobile, too. Prioritize building blogs for mobile devices since writing for desktop browsers is easier to transition into.

Getting your blog ready for mobile makes it easier for any user to read your content since they can read it virtually anywhere.

Blog Monetization

Having a healthy blog up and running opens up an avenue of opportunities. For one, you could even make an extra income through monetization. One of the most common forms of monetization is through affiliate marketing, and a great way to do this is through Amazon’s affiliate program, Amazon Associates.

Amazon Associates provides affiliates with three convenient ways to monetize content online.

• Pay-per-sale (you earn commissions from sales that come from your affiliate link)
• Pay-per-click (you earn from each click generated from your affiliate link)
• Pay-per-lead (you earn from every lead generated from your affiliate link)

Monetizing your blog is a great way to make a steady side income. As long as your blog is well-optimized and user-friendly, you can expect great returns, similar to Google ads.

Take It Up A Notch With Amazon Paid Ads Management

While a great blog is key to a successful presence in the ecommerce industry, Amazon paid ads management can get your products selling faster. Currently, you can utilize three types of Amazon PPC ads for an effective campaign.

• Amazon sponsored products
• Amazon sponsored brands
• Amazon sponsored display ads

Sponsored ads show your product listings in related searches, while sponsored brands place your product in prime SERP real estate—usually at the top or side of the search results—along with a strip showcasing your products as a sample.

Sponsored display ads have the most extensive reach among all three. Through Amazon sponsored display, you can send ads for your brand and products to sites beyond Amazon, like Twitch and other Amazon-affiliated websites.

How Effective Is Amazon Advertising?

It’s easy to say Amazon advertising is effective when you have the results to show for it. Amazon has made it clear it works with a whopping $37 billion made from their advertising alone.

But while the numbers clearly state that Amazon advertising seems to be the best route for more sales, it doesn’t tell the whole story.

The overall effect Amazon PPC campaigns can have on a business depends entirely on the seller and their knowledge of SEO and Amazon PPC ads. Anyone can start a campaign, but it takes an experienced PPC specialist to make it profitable.

Keep Up With Ecommerce News

Digital commerce is a wide, multi-faceted industry, so to succeed at it requires every seller to be ready for breakthroughs. Keep up with ecommerce news by following Coin Ideology.

Coinideology writes about the ecommerce industry and digital marketing strategies. Following this site will be a huge breakthrough for both you and your business, so book a call today.

A token sale, or token offering, is a fundraising mechanism in which a company or organization creates and sells digital tokens or coins in exchange for cryptocurrency or fiat cash to investors and the general public. Token sales involve creating a new coin or token using a smart contract on a blockchain platform like Ethereum.

With over 22,000 cryptocurrencies in the market today, how are so many projects funded? There are several methods to fund a cryptocurrency project. Initial Coin Offerings (ICO), Initial Exchange Offerings (IEO), Initial Game Offerings (IGO), Initial DEX Offerings (IDO), and Initial Farm Offerings are all popular fundraising techniques (IFOs).

Funds from these models are used for R&D, marketing, and launching new goods and services.

Of all these fundraising methods, IDOs have quickly gained popularity as the preferred fundraising method. 83% of all token sales take place in the form of IDOs. While IEOs account for 13% and ICOs for 4%. 2022 has seen approximately $228 million raised on IDO platforms from 362 IDOs. The DeFi sector has raised the most funds on IDO platforms, followed by GameFi. 

What is an IDO in crypto?

An IDO, or Initial DEX Offering, collects cash for cryptocurrency projects by selling freshly created digital tokens on decentralized exchange (DEX) platforms.

In contrast to Initial Coin Offerings (ICO), which normally require raising funds through a centralized platform, IDOs enable cryptocurrency projects to raise funding through decentralized platforms, giving investors more accessibility, transparency, and security.

ICO Vs IEO Vs IDO

Let’s understand how an IDO differs from an ICO and an IEO:

How do crypto IDOs work?

For token sales, IDOs employ a DEX. The DEX receives tokens from cryptocurrency projects, and customers deposit funds through the platform. DEX is in charge of the ultimate distribution and transfer. Smart contracts handle the procedure automatically.

The DEX normally determines the rules of an IDO. However there are a few important steps:

Following a verification step, a project can launch an IDO on a DEX. They issue a predetermined amount of tokens at a predetermined price, and investors deposit monies in exchange for these tokens. Tokens are later distributed to investors during the token creation event (TGE).

Typically, an investor whitelist is present. To be added to the list, you may be asked to do marketing chores or enter your wallet address.

A portion of the money is utilized to establish a liquidity pool based on the project’s token. The remaining money is distributed to the team. Following the TGE, investors will be able to trade the token. The offered liquidity is frequently locked in for a specified time.

The tokens are transferred to the user at the TGE, and the LP is made accessible for trading.

Benefits of an IDO

Initial Dex Offerings (IDOs) have several benefits that make them attractive to cryptocurrency investors.

• One major advantage is that investors do not have to interact directly with the project; they can rely on the smart contract’s verification and authentication process. A reputable IDO platform with a successful sales track record can give investors some confidence in the offering.
• IDOs offer immediate liquidity after the sale without the risk of a pump-and-dump scheme. Part of the funds raised are put into liquidity pools, creating a liquid market for the token. This reduces slippage and volatility.
• Participating in an IDO is easy, as investors only need a wallet and funds to participate in the transaction, and no personal information is required. This makes it accessible to a wide range of people. However, the lack of Know Your Customer (KYC) or Anti-Money Laundering (AML) requirements may be a disadvantage.
• IDOs are a cost-effective and readily available option for small, unknown projects to issue tokens. Doing so through a DEX is often easier and less expensive than a large, centralized exchange.
• In addition, many IDOs have anti-whale measures in place, ensuring that no single investor can purchase excessive tokens.

Downsides of an IDO

Despite the benefits, there are also drawbacks to Initial Dex Offerings (IDOs) that investors should consider:

• Higher Risk: IDOs are considered to be riskier than traditional initial coin offerings (ICOs) or initial public offerings (IPOs). This is because IDOs are often launched by relatively new projects with limited track records, and there may be a lack of transparency regarding the team, their goals, and the use of funds.
• Limited token Availability: Unlike traditional offerings, the number of tokens available for purchase during an IDO is often limited. This can create a sense of urgency among investors, leading to a frenzy of buying that can drive up the token’s price.
• Limited Platform Choices: Most IDOs are conducted on a limited number of decentralized exchanges (DEXs), which can limit the options available to investors.

How to identify IDOs with potential?

When looking for the best IDO crypto to invest in, there are some key considerations to remember:

Utility: A strong IDO project should solve a problem or add genuine value to the market. While some meme coins may be exceptions, most successful IDOs have a clear utility.

Partners and investors Look into the project’s private funding rounds to see if any prominent individuals or organizations have invested. Significant investors can indicate a project’s potential for success.

Platform safety: It’s important to only select safe and trusted platforms for participating in IDOs. Some well-known and reputable launchpads for cryptocurrency IDOs include AdLunam, Binance, Bounce, BSCPad, CoinxPad, and DAOMaker.

How to invest in an IDO?

To participate in an IDO, investors typically need to be whitelisted on the launchpad. Whitelisting helps to cap the number of participants and the total number of tokens they can purchase, as IDOs are typically smaller than IEOs and ICOs.

To be included in a whitelist, investors usually need to own a certain number of launchpad tokens, and those with more tokens are more likely to be accepted. Non-token holders may also stake their tokens to boost liquidity or participate in a whitelist lottery offered by some launchpads.

KYC (Know Your Customer) checks are typically part of the whitelisting process for IDOs. Investors will need a web3 wallet like MetaMask to integrate with the launchpad and complete the KYC checks.

These checks are designed to verify an investor’s identity and ensure compliance with regulatory requirements.

By integrating a web3 wallet with KYC checks, launchpads can help to promote greater security and transparency in the IDO process.

AdLunam stands out as a creative alternative when it comes to IDO launchpads.

The platform includes a seed pad, an Engage to Earn “Proof of Attention” model, and the standard IDO launchpad service. AdLunam distributes tokens to investors according to their Attention Rank. The launchpad also enables new enterprises to raise funds for seed and private rounds. As a result, AdLunam is worth considering if you’re searching for an IDO launchpad with some extra perks.

Having said that, you should always Do Your Own Research (DYOR) and consider your risk tolerance before investing in an IDO.

ChatGPT is a language generation model developed by OpenAI. It is based on the GPT-3 (Generative Pre-trained Transformer 3) architecture and is designed to generate human-like text responses to prompts given to it. ChatGPT is trained on a large corpus of text data from the internet and is capable of generating responses in a variety of styles and genres, including conversation, news articles, poetry, and more. It is commonly used for applications such as chatbots, content generation, and question answering.

Coin Ideology Digital offers AI Content Editing including ChatGPT Content Fixing Services including proof reading, content manual editing and remove the old and biased content.

Enhance your AI generated content with a personal touch through professional editing.

What Can We Do with ChatGPT?

ChatGPT is a flexible and versatile language generation model that can be used for a wide range of applications. Here are some of the things you can do with ChatGPT:

1. Chatbots: ChatGPT can be used to develop chatbots that can respond to user queries and carry out conversations in a natural and human-like manner.
2. Content generation: ChatGPT can be used to generate text content, such as articles, summaries, and poetry, based on prompts provided to it.
3. Question answering: ChatGPT can be used to answer questions by generating responses based on its training data.
4. Translation: ChatGPT can be used to translate text from one language to another.
5. Text completion: ChatGPT can be used to complete text based on a given prompt, allowing users to quickly generate coherent text without having to start from scratch.
6. Text summarization: ChatGPT can be used to generate summarized versions of long text documents, making it easier for users to quickly understand the content.

These are just a few examples of what you can do with ChatGPT, and the technology is continually being developed and improved, making it an exciting tool with many potential uses.

The Limitations of ChatGPT AI

ChatGPT, like all AI models, has limitations. Some of the limitations of ChatGPT are:

1. Bias: As with all AI models, ChatGPT has been trained on text data from the internet, which can contain biases and inaccuracies. This can result in the generation of biased or incorrect content.
2. Lack of common sense: ChatGPT does not have a deep understanding of the world and may not always generate responses that are logically consistent or based on common sense.
3. Context sensitivity: ChatGPT’s responses may not always be appropriate for the context in which they are generated, as it lacks the ability to understand the broader context of a conversation or situation.
4. Limited control: While ChatGPT can generate a wide variety of content styles and genres, it can be difficult to control the specific content generated, as it is generated based on the model’s learned patterns and not under direct human control.
5. Safety and ethical concerns: As with all AI models, there are concerns about the potential negative consequences of the technology, including the spread of misinformation and the generation of harmful content.

Despite these limitations, ChatGPT has proven to be a powerful tool for a variety of applications and continues to be developed and improved by OpenAI.

AI Content Editing Services

AI content editing services are services that use artificial intelligence technology to assist in the process of editing and improving text content. These services can automate certain tasks such as grammar and spelling correction, suggest alternative phrasing or word choices, and provide other types of suggestions and feedback to help improve the overall quality of the text.

Some examples of AI content editing services include Grammarly, Hemingway, and ProWritingAid. These services can be useful for individuals and organizations looking to improve the quality of their writing and ensure that their text is error-free, clear, and effective.

It’s important to note that while AI content editing services can be helpful in improving the quality of text, they are not a substitute for human editors and proofreaders. For best results, it’s recommended to use these tools in conjunction with manual editing and review by a human expert.

How Google will Deal with AI Generated Content in Terms of SEO?

Google has not disclosed specific details on how it deals with AI generated content in terms of search engine optimization (SEO). However, based on Google’s guidelines and general principles, it is likely that the search engine will treat AI generated content in a similar way to any other content, with a focus on quality, relevance, and user experience.

Here are some key factors that may impact the ranking of AI generated content in Google’s search results:

1. Relevance and Quality: Google values content that is relevant to the user’s search query and of high quality, regardless of whether it is generated by a human or AI. Content that is well-written, informative, and provides value to the user is likely to rank higher.
2. Originality: Google values original and unique content, and may penalize content that is duplicate or heavily plagiarized.
3. User experience: Google takes into account factors such as page loading speed, mobile optimization, and user engagement when ranking content. A positive user experience is likely to lead to higher rankings.
4. Backlinks: The number and quality of backlinks pointing to a page can impact its ranking. However, it’s important to note that backlinks generated through artificial means, such as link farming or paid link schemes, are against Google’s guidelines and can result in penalties.

It’s also worth noting that AI generated content may be subject to more scrutiny and may be held to higher standards by Google, given its automated nature. As such, it’s important to carefully consider the quality and relevance of AI generated content before publishing it.

How to Fix ChatGPT Generated Content?

If you are not satisfied with the content generated by ChatGPT, here are some steps you can take to improve it:

1. Refine your prompt: Make sure to provide a clear and concise prompt, providing ChatGPT with enough context and information to generate relevant content.
2. Be specific: Provide specific details and information, such as dates, names, and numbers, to ensure that the content generated is accurate and relevant.
3. Provide constraints: If there are specific constraints or requirements for the content, be sure to include them in your prompt.
4. Re-prompt: If the content generated is not what you expected, try rephrasing your prompt and resubmitting it.
5. Manually edit: You can also manually edit the generated content to better suit your needs.

If you continue to have trouble, it may be helpful to reach out to the OpenAI community or consult with experts in the field for further assistance.

ChatGPT Content Fixing Service by Coin Ideology Digital

There are a variety of services that offer content fixing for ChatGPT generated text. These services may include manual editing and proofreading, as well as more advanced techniques such as bias correction and language processing to improve the quality and accuracy of the generated text.

Coin Ideology Digital offers dedicated content fixing services for ChatGPT, also offer more general text editing and proofreading services that can be applied to ChatGPT generated content.

If you’re looking for a content fixing service for ChatGPT generated text, it’s best to do some research and compare the offerings of different companies to find the one that best fits your needs. You can also reach out to Coin Ideology Digital or consult with experts in the field for further assistance.

The cost of SEO services depends on the experience, work quality, and projects completed by a particular freelancer or agency. In this blog, we will discuss in detail the SEO project cost charged by qualified SEO professionals and agencies.

What is SEO Project Cost?

SEO is the key to every successful online business.

Every business needs SEO professionals to manage their search engine optimization projects, so the demand for SEO analysis is continuously increasing.

If demand increases, supply will also increase.

As a result, there are many SEO professionals available in the market to manage your projects at different cost levels.

Hence, the cost at which an SEO professional offers their services is called the SEO project cost.

The cost of an SEO project can vary greatly depending on several factors, including the size and complexity of the website, the competition in the target market, and the desired level of optimization. Here are a few factors that can impact the cost of an SEO project:

Website size and complexity: The larger and more complex the website, the more time and resources will be required to optimize it.

Target market competition: The more competitive the target market, the more time and resources will be required to achieve high search engine rankings.

Desired level of optimization: The more comprehensive the optimization, the higher the cost will be. This can include keyword research, on-page optimization, content creation, link building, and local SEO.

Service provider: The cost of SEO services can vary greatly depending on the service provider and the location. Some SEO agencies and consultants charge anywhere from $500 to $10,000 per month for ongoing SEO services, while others may offer a one-time optimization for a lower fee.

Overall, the cost of an SEO project can range from a few hundred dollars for a small, basic optimization to tens of thousands of dollars for a comprehensive, large-scale project. The best way to determine the cost of an SEO project is to get a detailed proposal and quote from a reputable SEO service provider.

How To Decide SEO Project Cost?

If you want to hire an SEO professional for your website or business, it’s important to know about the different costs they might offer. There are four main types: First, there’s keyword wise SEO project cost. This means the cost will depend on how many keywords you want to target with your SEO efforts. The cost can range from $50 to $500 per keyword.

Second, there’s monthly SEO project cost. With this type of cost, you’ll pay a set amount every month for ongoing SEO work. The cost can range from $99 to $999 per month. Third, there’s hourly SEO project cost. Some SEO professionals charge by the hour for their work. The hourly rate can vary depending on factors like location and experience, but it’s usually around $75 to $200 per hour.

Lastly, some SEO professionals offer a fixed cost for an entire SEO project. This can range from $100 to $50,000, depending on the scope of the project.

When you’re looking for an SEO professional, make sure to ask about these different types of costs and choose the one that makes the most sense for your needs and budget.

There are four types of SEO project costs offered by SEO professionals in the current scenario:

Keyword Wise SEO Project Cost

Each keyword has different competition and ranking values as per the project products and services with which it is ranking. 

Before deciding the cost SEO professionals analyze the competition and the monthly searches of the keyword.  

Cost also decides according to the number of keywords and ranking position as Top 3, Top 5, and Top 10.

The keyword wise SEO project cost starts from 50$ per keyword to 500$ per keyword.

Please note that the cost per keyword may vary depending on various factors such as the complexity of the project, the scope of work, the experience of the SEO provider, and the specific needs of the client. The above table is just a general guideline and actual costs may differ.

Monthly SEO Project Cost

Monthly SEO project cost decides according to the SEO plan where the number of backlinks and the number of pages for on-page SEO are pre-decided to be completed during the fixed period.  

Numbers and types of backlinks like guest posting, sponsored posts, influencer posts, paid backlinks, quality of content, images, video, and infographics can impact monthly SEO project cost.

The monthly SEO project cost starts from 99$ to 999$ in the market.

Note: The percentages and cost ranges listed in this table are based on data from ahrefs and may vary depending on the source and region.

Hourly SEO Project Cost

SEO project hourly cost decides according to the SEO professional’s experience, expertise, market value, number of projects he had completed.

The hourly SEO project costs are 30$ to 200$ per hour in the market.

Note: According to Ahref search 92.9% of India-based SEOs reported an hourly rate of $25 or less. The remaining 7.1% were in the $26–50 range.

Fixed SEO Project Cost

The cost of a fixed SEO project can vary according to the technology of the website. For example, if the website built in WordPress them the cost will be less compare to eCommerce platforms like Magento.

Normally companies charges $100 to $50000 for fixed SEO project depends on the contract between both parties.

Note: The above table is just an approximation and actual prices may vary depending on various factors.

Industrywise SEO Project Marketing Average Cost

The average cost of an SEO project can vary greatly depending on the industry and the competition in the market. However, here are some rough estimates based on industry type:

• Small Business: $500 to $5000 per month
• Medium-sized Business: $5000 to $15,000 per month
• Enterprise-level Business: $15,000 to $50,000 or more per month

It is important to note that these estimates can vary greatly and it is best to reach out to local marketing agencies or consult with industry experts for a more accurate estimate.

Note: The costs mentioned above are estimates and may vary based on various factors like the scope of the project, competition, and the level of expertise required.

Factors That Impact SEO Project Cost

Here are the most important factors that impact SEO project cost and the project’s finalization:

SEO Expertise

One of the most crucial factors that affect SEO project cost in the market is the SEO guy’s experience, completed projects, and successful results.

SEO Company Profile

The cost of the SEO project also depends on the company’s profile on platforms such as Upwork, Freelancer, and others. The company’s experience, number of employees, infrastructure, and market value all affect the cost of the SEO project.

Work Quality

The quality of work that the SEO company delivers to the business also affects the SEO project’s cost. Some companies only deliver numbers, not results, which can make customers fooled for a long time. It directly or indirectly affects the cost of the SEO project.

Results and Portfolio

A client always checks the results and portfolio section of the company where he wants to handover his project for SEO. If a company shows the best results, the client will happily agree to the most desirable cost.

Other Client Reviews

A smart client checks the company’s old client reviews in the testimonial section. Sometimes, the client may even connect with the old client to ask for the result. If the old client gives a good review of the company’s services, the client will agree to give the asking cost for the services.

The Number Of Team Members Who Will Work On Your Project

In SEO, sometimes a big team is needed to manage a big project, such as a link builder, on-page SEO expert, content writer, graphic designer, web designer, and developer to create an SEO-friendly website. However, a big team can also increase the project’s cost.

Reporting

Before choosing an SEO company, clients always ask for an audit report to check the SEO knowledge and reporting of the company. Therefore, spending a good amount of time creating the reporting can impress the client and result in getting the most suitable project cost.

SEO Cost Related Facts and Statistics for 2023

Here are some of the latest SEO cost related facts and statistics:

The average hourly rate for SEO services is around $150 per hour in the United States.

1# A study by Ahrefs found that 45% of SEOs charge between $501 and $2,000 per month for their services, while 24.23% charge more than $2,000 per month.

2# According to the same study, 83.33% of India-based SEOs reported an hourly rate of $25 or less, while the remaining 16.67% charged between $41 and $50 per hour.

3# The cost of SEO services varies by industry. According to Ahrefs, the average monthly cost for SEO services in the e-commerce industry is around $2,500, while the cost for the finance industry is around $2,000 per month.

4# The average cost per keyword for SEO services ranges from $50 to $500 per keyword.

5# The fixed project cost for SEO services can range from $100 to $50,000, depending on the scope of the project.

It’s important to keep in mind that these figures are averages, and the actual cost of SEO services will depend on various factors such as the scope of the project, the location of the SEO professional, their level of experience, and more. It’s always a good idea to get quotes from multiple providers and compare their services and prices before making a decision.

SEO Service Cost By Coin Ideology

At CoinIdeology, we respect our client time and money so we give our 100% to them at an affordable cost. Checkout our keyword wise, monthly, hourly, and fixed SEO project cost:

Request for a free audit report by filling the contact form and we will give you a detailed audit report that will help your SEO team to improve website SEO score.

If you are interested to promote your ICO with us then please leave a message at [email protected] or add us on skype : live:coinideology or Telegram: @coinideology

Conclusion

I shared my experience about the SEO project cost, hope you like it. Let’s quickly learn what we read in the above-detailed blog.

• What does an SEO project cost?
• How To Decide on the SEO project cost?
• Keyword Wise SEO project cost.
• Monthly SEO project cost.
• Hourly SEO project cost.
• Fixed SEO project cost.
• Industrywide SEO project cost.
• Factors that affect the SEO cost.
• SEO cost facts and statistics.

We are listing from childhood that sharing makes our life happy. The more we share the more we have. Sharing makes our life joyful. Sharing is a way of caring, so don’t forget to share this blog with others.

The efforts you invest to grow your business may not always yield the expected results. There are many reasons for this – the prominent one being the marketing trend changes. 

As an informed marketer, it is essential to stay on top of these trends and craft relevant marketing strategies to drive measurable outcomes. Currently, the most happening marketing trend in 2023 is influencer marketing. 

It involves yielding the creative prowess and social presence of influencers to drive conversions for your business. 

In this guide, we will look at the steps to get started with influencer marketing agency and some of the effective strategies. 

How Beneficial is Influencer Marketing? 

When you think of some of the most beneficial marketing tactics, influencer marketing belongs in the top tier. 

Reports show that almost 87% of businesses today utilize some kind of influencer marketing in their business campaigns. Here are the perks of collaborating with an influencer for your brand growth: 

Provide Value 

The newer generation of audiences expects value from their brands. Making your messages sound like vague marketing pitches can prove disastrous. Influencers can help you provide value for your customers by creating content that addresses their pain points. As a result, they get a solution for their problems. 

Target Audience 

Penetrating the market among the dense competition may seem a bit tricky. Influencers serve as an effective tool to reach your niche audience through the right channels. The best influencers use their expertise to research the ideal demographic and create content that resonates with them. They will also have a loyal fan following with the potential to be converted into customers. 

Avoid Blockers 

The use of web ad blockers has grown a staggering 32% last month. People are largely fed up with ads. They are finding new ways to block them from their mobiles or desktops. 

Content creators focus on developing attractive topics that effortlessly convey the message to the audience. These messages have the power to get around conventional ad blockers. They also prefer tuning into attractive content regularly. 

Appeal To Young Audiences 

The newer generation of internet users like Gen Z and Millennials use social media as a buying platform. The content they consume on these platforms influences their purchasing decision. Studies also show that they have the most buying power of all audience groups – about $150 billion. 

As cited before, you can cover a variety of content topics by partnering with different sets of influencers to gain a massive following for your brand. 

Accessibility For All 

It will be surprising to know that influencer marketing is cost-effective for all. Hence, it is suited for brands of all types and sizes. 

You can always leverage influencer marketing regardless of your industry since there are tons of niche influencers. However, it is essential to invest some time in finding the most suited influencer for your campaign. 

How To Choose an Influencer For your Brand 

There are numerous influencers available to promote your brand message. Not all of them can drive the relevant results from the campaign. It is essential to pick the right influencer to host the campaign by analyzing their best qualities. 

Here are several considerations to keep in mind when you are looking for a social influencer from all options: 

Create an Outline 

Detailing your marketing campaign can help you pick the most relevant influencer for your requirements and budget. 

Each campaign is different from another – they all carry different sets of achievable targets and measurable metrics. Depending on these unique characteristics, you should look for an influencer that is most suited. 

This can be done by evaluating their past campaigns along with the engagement ratio. This will let you find an influencer who aligns with your requirements. 

Prepare a List 

Researching online using the above factor, you can find 10 or more influencers for your requirements. 

To make the list even more relevant, analyze their reach and niche with consideration to your audience demographic. The demographic pattern should consist of location, age, purchase preference, and preferred channel. 

The influencers with followers fitting this demographic can create relevant strategies to specifically target your audience. 

Calculate Engagement 

Engagement metrics such as likes, comments, shares, and mentions are indicators of how valuable the content has proved to be to the audience. When sourcing influencer profiles, you must check the average engagement rate on each post to decide if their profile is worthy or not. 

The best ones will have a decent to great engagement range in each of their posts. There will also be some excellent posts that have performed better than others. However, you should also pay attention to posts with usual engagement rates – these could be brought or driven by useless bot accounts. 

When you find such creators, it is better to avoid them and look elsewhere to find an influencer for your brand. 

Authenticity 

Lastly, the most important factor in choosing an influencer is authenticity. The creators you associate with advocate your brand. They also have the potential to become your brand’s front face in the long run. 

Thus, it is essential to choose the most credible influencer from your niche and avoid any fast promoters. 

Good collaborations can be a great asset to your brand’s overall growth by aligning your campaigns with brand values. Hence, you earn the trust of most of the audience which can be converted to sales. 

Final Thoughts 

Finding the right influencer for your brand is as important as any other business decision. The right ones have the ability to catapult the business to new heights. 

There are dozens of influencers on every platform like EON8 ready to accept the offer. But, they may be the ideal fit for your campaigns. The collaboration will let you boost your revenue without spending any significant amount. 

You can also stay on the good side of the audience by remaining honest in your approach to branding. Hence, businesses can use the above tips to find the most suited influencer to grow their brand exponentially.