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SEO Project Marketing Cost – Types and Factors That Affecting SEO Price in the Market (2023)

ByDavid Adamson

SEO Project Marketing Cost – Types and Factors That Affecting SEO Price in the Market (2023)

The cost of SEO services depends on the experience, work quality, and projects completed by a particular freelancer or agency. In this blog, we will discuss in detail the SEO project cost charged by qualified SEO professionals and agencies.

What is SEO Project Cost?

SEO is the key to every successful online business.

Every business needs SEO professionals to manage their search engine optimization projects, so the demand for SEO analysis is continuously increasing.

If demand increases, supply will also increase.

As a result, there are many SEO professionals available in the market to manage your projects at different cost levels.

Hence, the cost at which an SEO professional offers their services is called the SEO project cost.

The cost of an SEO project can vary greatly depending on several factors, including the size and complexity of the website, the competition in the target market, and the desired level of optimization. Here are a few factors that can impact the cost of an SEO project:

Website size and complexity: The larger and more complex the website, the more time and resources will be required to optimize it.

Target market competition: The more competitive the target market, the more time and resources will be required to achieve high search engine rankings.

Desired level of optimization: The more comprehensive the optimization, the higher the cost will be. This can include keyword research, on-page optimization, content creation, link building, and local SEO.

Service provider: The cost of SEO services can vary greatly depending on the service provider and the location. Some SEO agencies and consultants charge anywhere from $500 to $10,000 per month for ongoing SEO services, while others may offer a one-time optimization for a lower fee.

Overall, the cost of an SEO project can range from a few hundred dollars for a small, basic optimization to tens of thousands of dollars for a comprehensive, large-scale project. The best way to determine the cost of an SEO project is to get a detailed proposal and quote from a reputable SEO service provider.

How To Decide SEO Project Cost?

If you want to hire an SEO professional for your website or business, it’s important to know about the different costs they might offer. There are four main types: First, there’s keyword wise SEO project cost. This means the cost will depend on how many keywords you want to target with your SEO efforts. The cost can range from $50 to $500 per keyword.

Second, there’s monthly SEO project cost. With this type of cost, you’ll pay a set amount every month for ongoing SEO work. The cost can range from $99 to $999 per month. Third, there’s hourly SEO project cost. Some SEO professionals charge by the hour for their work. The hourly rate can vary depending on factors like location and experience, but it’s usually around $75 to $200 per hour.

Lastly, some SEO professionals offer a fixed cost for an entire SEO project. This can range from $100 to $50,000, depending on the scope of the project.

When you’re looking for an SEO professional, make sure to ask about these different types of costs and choose the one that makes the most sense for your needs and budget.

There are four types of SEO project costs offered by SEO professionals in the current scenario:

Keyword Wise SEO Project Cost

Each keyword has different competition and ranking values as per the project products and services with which it is ranking. 

Before deciding the cost SEO professionals analyze the competition and the monthly searches of the keyword.  

Cost also decides according to the number of keywords and ranking position as Top 3, Top 5, and Top 10.

The keyword wise SEO project cost starts from 50$ per keyword to 500$ per keyword.

Keyword CategoryCost per Keyword
Low-competition local keywords$50 – $100
Low-competition national keywords$100 – $200
Moderate-competition local keywords$200 – $300
Moderate-competition national keywords$300 – $400
High-competition local keywords$400 – $500
High-competition national keywords$500 and above

Please note that the cost per keyword may vary depending on various factors such as the complexity of the project, the scope of work, the experience of the SEO provider, and the specific needs of the client. The above table is just a general guideline and actual costs may differ.

Monthly SEO Project Cost

Monthly SEO project cost decides according to the SEO plan where the number of backlinks and the number of pages for on-page SEO are pre-decided to be completed during the fixed period.  

Numbers and types of backlinks like guest posting, sponsored posts, influencer posts, paid backlinks, quality of content, images, video, and infographics can impact monthly SEO project cost.

The monthly SEO project cost starts from 99$ to 999$ in the market.

SEO Service CostPercentage of SEO Providers
Over $10,0001%

Note: The percentages and cost ranges listed in this table are based on data from ahrefs and may vary depending on the source and region.

Hourly SEO Project Cost

SEO project hourly cost decides according to the SEO professional’s experience, expertise, market value, number of projects he had completed.

The hourly SEO project costs are 30$ to 200$ per hour in the market.

RegionAverage SEO Hourly Rate (USD)
North America$150 – $250
Europe€100 – €200 (EUR)
Asia$50 – $100
Australia$120 – $200
South America$50 – $100
Africa$30 – $80

Note: According to Ahref search 92.9% of India-based SEOs reported an hourly rate of $25 or less. The remaining 7.1% were in the $26–50 range.

Fixed SEO Project Cost

The cost of a fixed SEO project can vary according to the technology of the website. For example, if the website built in WordPress them the cost will be less compare to eCommerce platforms like Magento.

Normally companies charges $100 to $50000 for fixed SEO project depends on the contract between both parties.

Fixed SEO Project CostAverage Cost Range
Small Business$500 – $5,000
Medium-Sized Business$5,000 – $20,000
Large Enterprise$20,000 – $50,000
Customized Projects$50,000+

Note: The above table is just an approximation and actual prices may vary depending on various factors.

Industrywise SEO Project Marketing Average Cost

The average cost of an SEO project can vary greatly depending on the industry and the competition in the market. However, here are some rough estimates based on industry type:

  • Small Business: $500 to $5000 per month
  • Medium-sized Business: $5000 to $15,000 per month
  • Enterprise-level Business: $15,000 to $50,000 or more per month

It is important to note that these estimates can vary greatly and it is best to reach out to local marketing agencies or consult with industry experts for a more accurate estimate.

IndustryAverage Monthly Cost
E-commerce$2000 – $5000
Education$1000 – $3000
Finance$3000 – $8000
Healthcare$1500 – $4000
Real estate$1500 – $4000
Technology$3000 – $8000
Travel and tourism$2000 – $5000
Small businesses$500 – $2000
Large enterprises$10,000+
Non-profit$500 – $1500

Note: The costs mentioned above are estimates and may vary based on various factors like the scope of the project, competition, and the level of expertise required.

Factors That Impact SEO Project Cost

Here are the most important factors that impact SEO project cost and the project’s finalization:

SEO Expertise

One of the most crucial factors that affect SEO project cost in the market is the SEO guy’s experience, completed projects, and successful results.

SEO Company Profile

The cost of the SEO project also depends on the company’s profile on platforms such as Upwork, Freelancer, and others. The company’s experience, number of employees, infrastructure, and market value all affect the cost of the SEO project.

Work Quality

The quality of work that the SEO company delivers to the business also affects the SEO project’s cost. Some companies only deliver numbers, not results, which can make customers fooled for a long time. It directly or indirectly affects the cost of the SEO project.

Results and Portfolio

A client always checks the results and portfolio section of the company where he wants to handover his project for SEO. If a company shows the best results, the client will happily agree to the most desirable cost.

Other Client Reviews

A smart client checks the company’s old client reviews in the testimonial section. Sometimes, the client may even connect with the old client to ask for the result. If the old client gives a good review of the company’s services, the client will agree to give the asking cost for the services.

The Number Of Team Members Who Will Work On Your Project

In SEO, sometimes a big team is needed to manage a big project, such as a link builder, on-page SEO expert, content writer, graphic designer, web designer, and developer to create an SEO-friendly website. However, a big team can also increase the project’s cost.


Before choosing an SEO company, clients always ask for an audit report to check the SEO knowledge and reporting of the company. Therefore, spending a good amount of time creating the reporting can impress the client and result in getting the most suitable project cost.

Here are some of the latest SEO cost related facts and statistics:

The average hourly rate for SEO services is around $150 per hour in the United States.

1# A study by Ahrefs found that 45% of SEOs charge between $501 and $2,000 per month for their services, while 24.23% charge more than $2,000 per month.

2# According to the same study, 83.33% of India-based SEOs reported an hourly rate of $25 or less, while the remaining 16.67% charged between $41 and $50 per hour.

3# The cost of SEO services varies by industry. According to Ahrefs, the average monthly cost for SEO services in the e-commerce industry is around $2,500, while the cost for the finance industry is around $2,000 per month.

4# The average cost per keyword for SEO services ranges from $50 to $500 per keyword.

5# The fixed project cost for SEO services can range from $100 to $50,000, depending on the scope of the project.

It’s important to keep in mind that these figures are averages, and the actual cost of SEO services will depend on various factors such as the scope of the project, the location of the SEO professional, their level of experience, and more. It’s always a good idea to get quotes from multiple providers and compare their services and prices before making a decision.

SEO Service Cost By Coin Ideology

At CoinIdeology, we respect our client time and money so we give our 100% to them at an affordable cost. Checkout our keyword wise, monthly, hourly, and fixed SEO project cost:

Keyword Wise SEO Cost50$ To 500$ / Keywords
Monthly SEO Cost499$
Hourly SEO Cost6$
Fixed Project SEO Cost999$

Request for a free audit report by filling the contact form and we will give you a detailed audit report that will help your SEO team to improve website SEO score.

If you are interested to promote your ICO with us then please leave a message at [email protected] or add us on skype : live:coinideology or Telegram: @coinideology


I shared my experience about the SEO project cost, hope you like it. Let’s quickly learn what we read in the above-detailed blog.

  • What does an SEO project cost?
  • How To Decide on the SEO project cost?
  • Keyword Wise SEO project cost.
  • Monthly SEO project cost.
  • Hourly SEO project cost.
  • Fixed SEO project cost.
  • Industrywide SEO project cost.
  • Factors that affect the SEO cost.
  • SEO cost facts and statistics.

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About the author

David Adamson administrator

David Adamson is the founder and digital strategy manager at Coin Ideology Digital. He develops techniques to boost traffic, sales, and brand awareness for startup agencies. He has specialization in Blockchain and digital marketing industry including SEO, PPC, SMO, influence marketing and consumer behavior analysis.

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