Those working in the world of search engine optimisation will know that it is a bit of a balancing act. There are over 200 ranking factors set out by Google, and covering all of these is necessary to usurp the competition and achieve your SEO goals. Yet with so many ranking factors, it is all too easy for certain aspects to be overlooked or even forgotten. 

That said, many businesses overlook the impact that their CMS has on their websites’ performance. 

When someone chooses a content management system, the main objective will be finding a platform that supplies the right tools and solutions to facilitate their web design vision. Unfortunately, SEO is rarely at the top of the list of priorities when picking a CMS. This oversight  can end up costing you in the long run. 

Understanding the ways in which a CMS can affect SEO is crucial for businesses hoping to rank well on Google. To better comprehend this relationship, we spoke to Paul Morris, managing director of Bristol SEO agency Superb Digital. Paul explained how a CMS can have a positive, or negative, impact on search ranking and what to do if you feel you’ve made the wrong decision.

What is a CMS?

First things first, and to avoid any confusion, it is important to know what a CMS is and how it functions. 

A content management system makes it possible for users to create and manage a website with relative ease – no coding required. Rather than toiling  with confusing code that takes ample time to study and understand, a CMS presents you with a user-friendly interface. This interface allows a user to produce, modify, manage, and publish content on their website.

This also extends to deciding on the overall design of the website. With a CMS, it is possible to use templates and extensions – whether these are included or downloaded/purchased from an external developer – to craft a site that perfectly matches up with your vision. 

While a CMS is built to essentially hide the confusing code from users, it is still possible with certain platforms to directly view and edit a site’s HTML and CSS. As a result, you are able to make small alterations and fine-tune certain elements of a site. This means you’re not restricted in your site building endeavours. 

There are many CMS software options available on the market today. Popular choices include: 

• WordPress
• Joomla
• Magento
• HubSpot CMS Hub
• Drupal
• Wix
• Shopify

Aside from the fact they require no prior knowledge of coding or script, there are numerous benefits gained from using a CMS. It is easy for multiple users to access and collaborate through a CMS – all at the same time. They incorporate built-in security features, updates are easy to make, and most major CMS providers offer dedicated customer support. 

Another positive with CMS platforms, and most pertinent for this very guide, is the integration of SEO features and extensions. 

How can a CMS affect SEO? 

What many CMS users fail to consider is the impact that a system can have on their wider SEO strategy. As for which camp your CMS falls in, this is dependent on numerous factors. These include: 

Built-in SEO features and plug-ins 

In terms of the SEO friendliness of a CMS, this starts with what built-in features – if any – they include. 

Certain platforms offer built-in optimisation features from the get-go. Joomla, for example, provides users with a chance to add meta descriptions and keywords to each web page before publishing. However, this alone isn’t enough to truly optimise your content. Fortunately, Joomla offers SEO extensions like EFSEO and Google Structured Data, giving you additional power and specialised features to push your search optimisation to the next level. 

Unfortunately, not all CMSs are created equal. Even those with built-in SEO features have their limitations and often require plug-ins to bridge the gaps. If additional plug-ins are not an option, this will seriously limit what you can achieve with your on-site SEO efforts. 

Crawling content 

For your content to be considered by Google for its search rankings, it needs to be crawlable by Google’s search bots. After all, if Google cannot find your content, it doesn’t exist as far as they are concerned. 

While a CMS typically won’t get in the way of your website being crawlable, there are situations where it can affect this area of your SEO. That’s right – your CMS can cause various elements of your website to become uncrawlable. 

One of the main culprits for this is when duplicate pages are generated by your CMS. This can occur if a visitor’s ID is added to every URL on your site. Google doesn’t like dynamic URL strings like this. It confuses their bots, which, in turn, results in your site not being ranked correctly. 

With the right CMS in place, you don’t have to worry about your content being avoided by Google’s crawler bots. 

Website performance

Out of the 200+ ranking factors, there are certain ones which take priority over others. Website performance is one of those factors. If your site is sluggish and unresponsive, wave goodbye to any thoughts of landing on Google’s first page of search results. 

When it comes to website performance, this can be impacted in different ways. The website host you select plays a big role in load speeds, for instance. With that said, another key aspect is the CMS you have chosen. 

The best CMS platforms are built with site speed at the forefront. They include elements – whether this is themes or plug-ins – that intend to do the opposite of slowing down your pages being loaded. They cover all of the technical aspects in the background, ensuring your site is firing on all cylinders externally. 

On the other hand, there are CMS platforms which can have a negative effect on your site’s performance. They can utilise themes that are overloaded with components which take a relative age to load. Considering even a one second delay can have repercussions for your SEO efforts these days, that’s bad news. 

What you need to do if you have a bad CMS

Identifying a sub-optimal CMS is the first step on the road to better ranking. While a bad CMS isn’t great for your SEO efforts at present, there’s good news: there is light at the end of the tunnel. First, however, there are certain steps to be taken.      

Assess the situation

Before you move from your perceived ‘bad’ CMS, ensure there’s nothing that can be done to improve the SEO situation on this platform. For instance, it may not supply you with SEO tools right out of the box, but there could be an all-in-one SEO plug-in available that solves all of the issues with your current system. 

Okay, that’s unlikely. Yet it is important you fully assess your current situation before deciding to proceed. 

Understand the effort required to move

So, you have come to a decision: you will be moving your website to an entirely different CMS. That decision was likely an easy one to make. What’s less easy, however, is actually completing this move successfully. 

Make no mistake, switching to a different CMS – particularly if you want to keep your website in its current form – is a difficult, time-consuming, and costly procedure. Make sure you account for all of this before you venture forward with this massive undertaking. 

Select your new CMS

If you’re moving to a new CMS, it’s well worth doing your research.  That said, with so many options available, it can be tricky to select a CMS with full confidence. Different systems have different pros and cons, so trying to weigh up all of these is not straightforward. 

When we spoke to Paul, he recommended two main CMS platforms: WordPress and Shopify. These are among the most popular systems on the market today, and for good reason. They pack in a lot of features, including the necessary tools required to improve your website’s SEO. 

Ask An Expert      

A good CMS exists as a foundation for an SEO campaign to be built upon. For this reason, it’s important to choose a system that benefits your strategy. If the technicalities of web development and hosting aren’t your cup of tea trying to tackle a CMS transfer on your own is likely too much. This is where receiving assistance from a professional outlet is highly recommended. 

When you pass on this task to a professional agency, this instantly takes a lot of stress off your shoulders. Just make sure you opt for an agency which knows exactly what it’s doing when it comes to switching CMS platforms. The last thing you want is for this transfer to go wrong, which will only cost you further time and money – and it could further impact your SEO strategy. 

Halloween is a great reason to keep oneself in line and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible provided by top digital marketing company. For example, the union of SMS and email newsletters work great for any budget.

SMS will allow you to briefly and quickly inform Central Asia of a favorable offer. And in emails, you can add more details, colorful illustrations, and play on the emotions of a potential client.

In this article, we have collected for you the most exciting ideas and examples of how to make money on Halloween using email and SMS newsletters in 2021.

Halloween marketing newsletter to boost sales in 2022

Halloween is a favorite holiday for many people. Many attend parties dedicated to this day. And for them, you need to create an appropriate image. Halloween preparation time is a gold mine for cosmetics, clothing, and accessories stores. Also, candy shops can benefit from the holiday, because it is impossible to organize a festive table without them.

Advertise related products in the email newsletter

If you have taken care of creating a unique collection for Halloween in advance, now it is essential to quickly and efficiently notify customers about the availability of thematic products. The email newsletter will help you with this, and you can show the recipient their photos right away. The newsletter can be built according to the formula – more product demonstration and less unnecessary information.

H&M Halloween Collection. The newsletter is illustrated with examples of specific products. The prices are indicated, thanks to which the client will be able to understand how much the Halloween look will cost immediately.

A collection, which can help you with a full-fledged image from the Yoox store. The goods in the letter are grouped, which will make it easier for customers to choose from.

A specially created for Halloween collection of sweets from the famous British producer Hotel Chocolat UK. Chocolates in the form of skulls, pumpkins, bats, and ghosts are in high demand on the eve of the “scary” holiday. The mailing list is designed in thematic black-and-orange colors, and a maximum of product photos is presented.

Customize your Halloween product line

Far from everyone has the opportunity to create a separate collection for this holiday. But this holiday can still be profitable if you find the right approach.

Create a thematic selection of what is already in the assortment, and give it all to the user in a beautiful wrapper of the Halloween email newsletter.

The CONSUL Swiss watch store decided to increase profits during Halloween and sent the target audience a selection of watches in colors corresponding to the atmosphere of this holiday (black, orange, red). Please note how succinctly the letter is made. At the very beginning – an enticing picture with a pumpkin. Next, there are photos of watches, grouped by color, and prices. Nothing extra.

Estee Lauder decided to send customers a selection of cosmetics in dark and unusual colors since it is in demand for parties. An additional promotional code when buying for a certain amount motivates customers to complete a more substantial order.

Lancome decided to sell more ordinary red lipsticks during the exploitation of the holiday. A vast number of users will acquire it, as it is suitable not only for celebrating Halloween, but also will be useful in everyday life, saying the following: “Happy Halloween! Celebrate the worst day of the year with our iconic Matte Shaker liquid lipstick. ”

Discounts on all Halloween products

Many companies go in an even more straightforward way. They do not think about the conformity of goods to the holiday theme but make discounts on the entire assortment. Nevertheless, it works.

A 13% discount on everything from a skateboard, snowboard, and clothing store for these sports. The only thing that can connect this promotion with Halloween is the number 13. However, the discounts have never been ineffective, so the company will make a profit by using the festive mood of customers for its benefit.

Email Halloween Event Invitations

Entertainment establishments can make good money at parties and other themed events. And some companies organize free events to increase customer loyalty.

To attract more people, combine two communication channels: send an SMS in advance with an invitation to the institution, and after it – an email reminder in a festive design with details. In the email, place as many details as possible about the event or the contact phone number so that the person can call.

Do not forget about atmospheric design.

Halloween image emails and SMS

This holiday is another reason to make your brand more accessible and loved among the target audience. Halloween is a great excuse to increase company recognizability. But at least, you need to think through an exciting newsletter, contest, or giveaway.

Contests, pranks, giveaways, interactive email campaigns

They are great helpers in business promotion. Halloween is another reason to hold a contest, joke, or giveaway. Notify users of it using a colorful email with a detailed description of the action and a resounding appeal to action.

Interactions always work well, as they act on the “inner child” that is in each of us.

Halloween atmosphere in the design and text of the email newsletter

To convey the festive mood you need:

• Design made in thematic shades: black with orange;
• The presence in the design of the letter of Halloween symbols: pumpkins, bats, etc. .;
• Words that create a “frightening” atmosphere;
• “Scary” numbers;
• Halloween slogans.

Black and orange color scheme

Be concise and carefully combine these shades. The central part of the background on which the text will be located is better to make black so that white letters are well-read on it. Choose orange so that it does not hurt your eyes. You can use several of its shades, but no more than 3.

Halloween symbols in the design

Add bats, spiders, pumpkins, ghosts to your letter design – anything that will be associated with the “creepy” atmosphere of this fall holiday.

“Scary” and at the same time, cute design: a charming cat with vampire’s teeth, bats, and funny ghosts – what else is needed to convey the “eerie” and at the same time, joyful Halloween atmosphere.

Words that convey the atmosphere of a “scary” holiday

Use in the headline and body of the letter all the epithets associated with Halloween: “scary,” “terrible,” “awful,” “devilish,” “hellish.” You can come up with something of your own, as these words are already quite hackneyed.

“Scary” numbers

To convey the atmosphere, use symbolic names. Usually, spooky associations cause sixes, and 13. For example, 66% for Halloween, especially. 

Bright Halloween headlines

In America and Western Europe, where the holiday comes from, children go home in costumes this evening and ask for sweets with the question “Trick or treat?” Variations of this question can be used in the mailing list. This will help to convey a festive Halloween atmosphere and “beg sweets” from the target audience.

M.A.C. conveys the Halloween mood with the heading “Beauty or Life,” and also offers a selection of products for holiday makeup. All this on a “creepy” black background with orange accents.

The rules of multi-channel marketing in email and SMS mailing

Combining email with SMS is very profitable since you can combine the advantages of these two channels in one campaign.

Email allows you to transfer more information to the user and immediately force him to perform the target action (for example, go from the letter to the website of the online store and quickly place an order). Still, the person checks the mail only several times a day. SMS, most likely, will be read in the first 3 minutes from the moment of receipt.

Therefore, in the end, we decided to give you some tips on the proper combination of SMS and email newsletters to rationally use the advertising budget and get the maximum benefit from the campaign:

First, send an email, then SMS. For example, notify the target audience of the Halloween event in advance (for example, two weeks before the holiday). In this letter, give all possible details. And send SMS on the eve to remind the person of the time and place.

If you want to save on mailing, send SMS only to those from whom the response to the email was not received.

You can add a newsletter to this Viber chain. This will help reduce the cost of the campaign. You can save by replacing ppc ads with messages in Viber. First, warm the audience with a message in the messenger that you will soon launch a holiday sale for Halloween. Then, send a bright message to an e-mail with all the details. To users who have not made a purchase, send SMS with a notification that there are still discounts, but the promotion is ending soon.

Combine short and concise SMS with detailed, colorful emails to make Halloween not only fun but also beneficial for your business!

Businesses can considerably benefit from local SEO optimisation to enhance their internet visibility and draw more local customers. By using location-specific keywords and creating landing pages tailored to their audience’s needs, businesses can increase their chances of showing up on the top results of local search queries.

This, in turn, can help drive more traffic to their website, increase brand recognition, and ultimately result in more revenue. By optimizing for local SEO, businesses can attract a more targeted audience that is more likely to convert into paying customers.

Create Location Landing Pages

Creating location-specific landing pages can be highly beneficial to improve your business’s local SEO. This makes your business more visible to nearby potential clients by enabling search engines to crawl through your website and list it in local search results. Include all pertinent details about the place, including the address, phone number, and operating hours, while building these pages.

Additionally, local keyword and phrase optimisation might improve search engines’ understanding of the location of your company.

However, creating visually appealing and easy-to-navigate landing pages is also crucial. Ensure that your website’s design is consistent across all pages and that your call-to-action is clear and prominent, so potential customers can quickly find what they’re looking for.

A good user experience on your website can increase customer satisfaction, leading to increased engagement and potentially more revenue for your business.

Use Schema

Schema markup can be a game-changer if you want to boost your local SEO game.In basic terms, it’s a piece of code that aids search engines in comprehending the content of your website. Including information like your company’s address, phone number, hours of operation, and even reviews in your local business, organisation, product, and service schema provides search engines with useful information about your firm.

This makes it more likely for your website to show up higher in local search results and attract more qualified traffic. Plus, using schema markup can make your search engine results stand out by displaying images, ratings, and other useful information. So give schema markup a try if you want to bring in more local customers!

Claim and Verify GMB Profile 

Claim your Google My Business (GMB) page if you’re looking to enhance your local SEO game. We know it can be frustrating when dealing with GMB, but it’s worth the effort. Not only will this help your business appear in the Google Local Pack and SERP results, but it will also provide potential customers with valuable information about your business.

Even if your business category isn’t listed, don’t worry, you can still find the closest fit for your business. As you fill out your content, don’t forget to use both primary and LSI keywords as this can make a significant difference in getting your business in the Local Pack. So go ahead, claim your GMB page, and watch your local SEO soar! 

List Business On Local Directories

Listing your business on local directories is a simple but powerful way to boost your local SEO efforts. These directories, like Yelp, Yellow Pages, and TripAdvisor, can help spread the word about your business by sharing important details, such as your business name, address, phone number, and website link. Plus, they often have a lot of influence in search engine rankings due to their high domain authority.

So, by making sure your business is listed on these sites and keeping your information up to date, you can increase your chances of being found by potential customers. This can ultimately lead to more traffic, more customers, and a stronger online presence for your business. 

Use Local Keywords On Title Tags

When it comes to local SEO, optimizing your title tags with local keywords is an important aspect to consider. Title tags are a crucial component of on-page SEO and provide search engines with a brief description of what a particular web page is about. By including relevant local keywords in your title tags, you are signaling to search engines that your website is relevant to local search queries.

This can improve your website’s visibility in local search results and increase the likelihood of attracting more qualified traffic to your website. Be sure to use natural language when including local keywords in your title tags, and avoid overstuffing them with too many keywords. A well-crafted title tag can not only improve your local SEO but also entice potential customers to click through to your website.

For example,

Original title tag: Best Thai Food in Town

Optimized title tag: Best Thai Food in San Diego, CA | Asian Food Main Street

Here, the original title tag is generic and doesn’t provide any information about the location of the bakery. By adding local keywords, such as “San Diego” and “Main Street,” the title tag becomes more specific and relevant to local search queries. This can help improve the restaurant’s local SEO and attract more qualified traffic to its website.

Perform Local PR

Performing local PR is a powerful way to boost your local SEO efforts. By generating buzz about your business in the local community, you can improve your online visibility and attract more customers. To perform local PR, you can start by reaching out to local newspapers, magazines, and other media outlets to pitch stories about your business. You can also sponsor local events and get involved with community organizations to get your brand name out there.

Additionally, you can leverage social media platforms to engage with your local audience and share news and updates about your business. By building a strong local presence and reputation, you can increase your chances of appearing in local search results and attract more customers to your business.

Improve Your Website Internal Link Structure

An often overlooked aspect of local SEO is the internal linking structure of your website. By connecting relevant pages and content within your site, you’re making it easier for search engines to navigate your website and understand its structure. This can lead to a higher search engine ranking and more visibility for your business in local search results.

When optimizing your internal linking structure for local SEO, focus on linking to your location-specific landing pages and using local keywords in your anchor text. By doing so, you’re sending a clear message to search engines that your website is relevant to local search queries. So don’t neglect your internal linking structure when it comes to your local SEO efforts. It could make all the difference in driving more traffic and customers to your business. 

Create Local Content

When it comes to local SEO, creating local content is an important aspect to consider. By crafting content that is specifically relevant to your local audience, you can attract more customers to your business and improve your website’s search engine ranking. Local content can take various forms such as blog posts, articles, or even social media posts that highlight your business’s unique offerings and services in your community.

Not only does local content help engage your audience, but it also shows search engines that your website is relevant to local search queries. By providing helpful and informative content, you can establish your business as a trustworthy and authoritative voice in your community, which can go a long way in attracting more customers. So, if you haven’t already, consider opting for Local SEO optimization services for creating local content as part of your local SEO strategy to improve your online presence and drive more traffic to your website.

Earn More But Only Genuine Reviews

Earning genuine customer reviews is essential for improving your local SEO efforts and building a positive online reputation for your business. Reviews provide valuable social proof to potential customers and can influence their decision-making process.

Encourage your customers to leave reviews on platforms like Google My Business, Yelp, and Facebook, as this can help improve your visibility in local search results. Responding to both positive and negative reviews is also important, as it shows that you value customer feedback and are committed to providing excellent service.

However, never buy fake reviews, as this is considered unethical and can harm your business’s reputation. By focusing on earning genuine customer reviews, you can improve your local SEO efforts and attract more qualified leads to your business.

Improve Your Website Speed For Mobile

When it comes to local SEO, website speed is crucial, especially for mobile users. In fact, more and more people are using their mobile devices to search for businesses online, so it’s important to make sure that your website is optimized for mobile.

One way to do this is to improve your website speed for mobile users. You can achieve this by reducing the file size of your images and using responsive design to ensure that your website looks great on any device.

Additionally, you can consider using a content delivery network (CDN) to help deliver your content more quickly to users in different locations. By improving your website speed for mobile users, you’re not only providing a better user experience, but you’re also signaling to search engines that your website is mobile-friendly, which can improve your website’s search engine ranking.

Link building is something that many businesses, especially small and new ones, only have a little money to spend on. If you want a thing done well, you should expect to pay a high price. 

In many cases, the more money you invest, the higher the quality you will receive. People frequently believe they will obtain greater results if they spend more money on digital marketing, particularly link development. 

Of course, having a large budget allows you to do more and have access to skilled link builders. However, spending a lot of money is only sometimes possible. Many firms, particularly small and new enterprises, need more resources to invest in link building, even though it might greatly benefit them. 

Fortunately, there are some ways you can build links on a tight budget that will still deliver high-quality SEO results. Keep reading to learn about some of these strategies and how they can help your business.

Social Media

Social media is an excellent tool for engaging with your audience and developing relationships that can lead to link-building. 

If you know who to approach and how to pitch, this can be a very effective way to get links for your website. It’s important to remember that links don’t come naturally; they must be earned. It is why it’s best to focus on building relationships rather than automating interactions.

If you choose to outsource your link-building, ensure you find a team of professionals dedicated to their craft and trained in the latest techniques offering cheap link building services. It will ensure that you get the best results from your link-building efforts. It’s also worth investing in software that makes managing your social media easier. Services can save you time by sourcing content and scheduling it to go out at the right times.

Sponsorships

Link building is an important SEO tactic that may help you improve your website’s rating in search engines. It works by boosting the number and quality of links pointing to your website. However, the cost of link building can be prohibitive for many small businesses. 

Therefore, finding ways to make link-building work on a tight budget is crucial. One way to do this is by targeting local charities and events that offer sponsorship opportunities. Not only will this help you get a relevant link to your site, but it can also improve your community’s- perception of your brand.

Moreover, these types of partnerships are evergreen local link-building tactics you can pursue as often as you want. They can also improve your reputation as a company that cares about their community. It makes these sponsorships well worth the time and money you put into them.

Forums

Forums can also be a great way to build your link profile and generate high-quality backlinks. They can also help you build relationships with customers and generate leads. However, it’s important to choose the right forums for your business. First, forums are tight-knit communities that only sometimes welcome newcomers. 

They may even ban you for violating their rules. The best way to approach forums is to add value and make your contributions relevant to the discussion. It will improve your reputation within the community and increase your chances of acceptance.

Guest Blogging

Guest blogging is one of the most efficient techniques to increase your website’s SEO. It may also be an excellent approach to raise brand recognition and establish ties with other firms in your industry. 

To get the most out of your guest blogging strategy, you should do your research and find high-quality websites in your niche. Ideally, these should have stringent guidelines and only accept high-quality, original content relevant to their site.

While guest posting gets a bad rap due to spam emails many webmasters receive, it’s still one of the most effective link-building methods. In addition, it’s a great way to improve your writing skills.

Digital marketing is the present and the future of marketing. During the lockdown, you have realized that only one marketing working while all types of offline marketing become completely lockdown.

What is Digital Marketing?

Digital marketing is a way to promote your product and services digitally using all types of digital sources for example search engine, social media platforms, mobile applications, games, and pay per click, etc.

According to SEMRush, “buy online’’ product searches doubled during the pandemic. It was 27,500+ searches in March while in February it was 14,800 across all categories.

Digital marketing is the best marketing technique to identify, build, and target a group of audience to turn them into customers. 

All Types of Digital Marketing Techniques That Work Great in Present and Future

In this blog, we are going to share with you all types of digital marketing techniques that will help you to create your marketing strategy to target your potential audience.

Search Engine Optimization

 SEO stands for search engine optimization, it is the most powerful and affordable digital marketing technique to achieve your desire results. In this technique, SEO specialist works to achieve top 10 rankings in Google and other search engines.

According to Brain Dean, CEO of Backlinco, Google uses more than 200 factors in its algorithm to provide a ranking.

Types of SEO Marketing 

A. Onsite SEO Tactices

• Meta Title Optimization
• Meta Description Optimization
• Heading Tag Optimization
• Content Optimization
• Internal Linking
• Image Alt Optimization
• URL optimization
• Page Loading Speed optimization
• Mobile-friendly Optimization etc.

B. Offsite SEO Tactices

• Profile Submission
• Article Submission
• Directory Submission
• Social Bookmarking Submission
• Forum Posting
• Question and Answering
• Video Submission
• Infographic Submission
• Document Sharing
• Web 2.0 posting

C. Technique SEO

• Mobile-first index issue fixing
• Sitemap creation and submission
• Robots.txt creation and optimization
• Canonical Issue Fixing
• SSL Certificate Installation
• Crawling Error Issue Fixing
• Internal Linking Optimization
• Website speed issue fixing
• Duplicate content fixing

Social Media Optimization

Social media optimization is an art to create a network of the target audience by sharing engagement posts and activities to get more reaches, engagements, likes, followers, and comments on Facebook, Twitter, Pinterest, Linkedin, Instagram, etc.

According to Statista, almost 50% of people in the world use social media platforms like Facebook, Instagram, Pinterest, Youtube, Twitter, Linkedin, etc who are more than 3 billion users around the world.

SMO is a technique to promote brand awareness for products and services on social media sites by sharing useful and informative content that attracts people to a particular site.

What types of Post Your Should Share On Social Media To Get More Engagement?

• Post giveaway and contest post.
• Use Images on each post to get more engagement.
• Ask a question in the social media post.
• Post-Info-graphics.
• Post Gif
• Post Videos
• Post Memes

Pay Per Click (Search Engine Marketing)

PPC or search engine marketing is the paid marketing method where you pay based on per click on your ads on search engines and their partners’ websites.

A study says, 52% of users, who click on Pay Per Click ads call to the advertisers. And around 50% of users can’t tell the difference between paid and organic search results.

Top Pay Per Click or Search Engine Marketing Platforms

• Google Ads
• Bing Ads.
• Yahoo Ads.
• Facebook.Advert

 All Popular Types of Ads on Search Engine Marketing

• Search Ads.
• Display Ads
• Shopping Ads
• Business Map Ads
• App Store Ads

Content Marketing

Content marketing is a digital marketing technique where content writers according to user needs to engage them for a particular product or service. Content can be any form of a blog, video, or graphic.

According to eMarketer 60% of digital marketers publish at least one content every day.

Types of Content Marketing

• Website content
• Blogging content
• Video content
• Podcasting content
• Infographics content
• Email content
• Whitepapers content
•  Slideshare presentations content
•  Quizzes / Content content
•  Courses content
•  Webinars content
•  Social media posts
•  Question and Answering Content

App creation and App Store Optimization

 Develop a mobile application to promote and sell your products and services is the best technique to capture more users.

The total population of the world is 7.8 billion and 5.2 billion of them are using smartphones (According to the latest data from GSMA Intelligence.)

 By this statistic, you can understand the importance of mobile application for today and tomorrow but it is not easy to create an app and get installed on your target audience smartphones because the competition is continuously increasing. To promote your mobile app you need these app store optimization techniques.

App Store Optimization Techniques

• Select keywords for your app
• Create a detailed title
• Describe your mobile Application using all the keyword terms
• Add high-quality screenshots and video
• Choose the right category wisely
• Request app users to app positive reviews and ratings
• Add app store analytics

Affiliate Marketing

Affiliate marketing is a digital marketing technique where you get a commission on each sale of a product through your website.

Example of Affiliate Marketing:

You write a blog post about a product review with an affiliate link and your post start ranking in Google. A user comes to the blog post through the search engine and after reading the review click on the affiliate link. After review, the genuine sale of the affiliate link site adds a commission amount on your account that you can transfer to your bank account.

According to Mediakix, 81% brand believe on affiliate program to generate sales.

Affiliate Marketing Program

Here is the top affiliate marketing program, you can choose if you are interested in affiliate marketing:

• ShareASale Affiliates
• Amazon Associates
• eBay Partners
• Solvid Affiliate
• Shopify Affiliate Program
• Clickbank
• CJ Affiliate Publisher’s Program
• Bluehost Affiliate Program
• ConvertKit Affiliate Program
• Google AdSense
• JVZoo Affiliate

Email Marketing

Email marketing is a process to send promotional or informational messages related to business updates, product discounts and services offer to a relevant group of the target audience. You can easily complete the process by following the steps:

1. Collects target email ids through newsletter box attached to a website in a list.
2. Create a short and simple template.
3. Send the template to the list where all email ids are collected.

According to Experian, an email subject line with an emoji increased open rates by 56%, as compared to normal text subject line.

Top Bulk Email Marketing Platforms

• Constant Contact
• Mailchimp
• AWeber
• Sendgrid
• Benchmarkemail
• Hubspot
• MailerLite.
• Sender
• Omnisend
• SendPulse
• Moosend

Video Marketing

Plain and simple, in video marketing, the video uses to promote your brand name, products, or services. Video most popular and impactful method in marketing that attracts more users than any other marketing method.

According to Hubspot, 99% of video marketers are continue using video in 2023, and 95% planning to increase their budget.

An explainer video is the most demanded video marketing type by almost all new business.

 Top Video Creation Tools

• Wideo
• Viewbix
• Slidely
• Powtoon
• WeVideo
• Stupeflix
• VideoScribe
• Filmora
• Vidyard
• Wistia

Top Marketing Platforms to Upload Your Videos to Get More Views

• YouTube
• Facebook
• Twitter
• Linkedin
• Vimeo
• Break
• Flickr
• Metacafe
• DailyMotion
• EngageMedia

Sponsored Marketing

Sponsored marketing is a form of digital marketing where a brand pays to other websites, social media accounts, youtube channels to sponsor its product or services to get more traffics and reach. 

According to Content Science Review, Sponsored content has the potential to supplement social media revenue.

Benefits of Sponsored Marketing

• More brand awareness
• Drive more leads and sales
• To Increase social media reach
• Help to get media coverage
• It creates a difference between you and your competitors
• Enhance business and get more consumer

Influence Marketing

In influence marketing, you contact a famous influencer of your industry and ask him to endorse and promote your brand name, product, or service on his Youtube channel, social media accounts, audio podcast, and article, etc.

Influence marketers have a good reputation in a particular industry by helping others. Here I am going to share with you the best influence marketing technique brand usually apply for marketing:

Product Showcasing – In this technique influencer shares his/her vacation picture with a product, the brand gave him to promote.

Unboxing Product – In this technique brands send their new product to influence marketer to open and show to his audience.

Product Pre-release – In this technique, brands create excitement about the upcoming product before launching through the influence of the marketer.

Sponsored content for product – Influence marketers share text or visual content on their platform for promoting a product. You can also invite influencers to use your product for free and show to their subscribers.

“Brought to you by” – In this technique influencer marketers put normally stuff on their platform and show that this particular video or content brought to you by a brand or app.

Integrated content – Storyline is the perfect example of integrated content marketing by influencers.

Except for these there more influence marketing technique as hashtag sharing, shoutout talking in the story, giveaway against few activities, discount code offers, and brand ambassador. 

Landing Page Optimization

A page is a page where users come after clicking on an ad or other clickable text. It contains all the information that users like to read or watch before buying. 

According to Truelist, 50% of landing pages are mobile-friendly, 66% have a company name in the title and 37% have testimonials.

Here is a few landing page optimization technique:

• Catchy and descriptive heading.
• Summary of product and services.
• Contact form
• Call to action
• Explainer video
• Testimonial
• Partners Logos
• Previous client result
• Package and Pricing
• FAQs
• Live chatbox
• Whatsapp / Phone number
• Contact Email ID.

Referral Marketing 

Before buying any product or service people take reference from the trusted source. Referral marketing always works great than any other. 

According to 99Firms, 84% of publishers and 81% of digital marketers take advantage of affiliate marketing.

 Referral marketing is the best marketing technique where the referral marketer recommends a product or service to buy to the customers instead of he gets a commission amount of each sale done by his recommendation. It is almost the same as affiliate marketing.

Local Business Marketing

Google my business, yahoo my business, and Bing place for business are the best sources for local business marketing.

According to BrightLocal, 16% of local businesses receive more than 100 calls per month from Google My Business,. 

These are the easiest way to get real business inquiries in your areas. 

Google My Business Tips

• Fill all the information provided by GMB
• Keep the exact same name that you already had on Justdial and other local listings.
• Add unique content and complete service information on the website provided by GMB website.
• Update in a new post twice in a day to get more impressions.
• Give reports to clients using insight each month.
• If code does not come then please change the address and request for the code. Get other help.
• How to fix a temporary close – open dashboard and fix the issue.
• Don’t have a physical address: Gsuite email id create, for one-month costs 240 rupees.
• How to recover a suspended account, go to learn more and request. You need to have a genuine address with documents.
• Do flag to low start review.

Automation Marketing

Automation marketing is the future of digital marketing. It is a process that starts with sharing information and end on recurring sales.

A study done by EmailMonday says Marketing Automation tools will grow rapidly and reach $25.1 billion annually by 2023.

Step of Automation Marketing

1. Find and collect contact information.
2. Make a cold call or email.
3. Tell your product or service benefits to your customers
4. Give a valuable offer to your customers
5. Convert the lead to the sale. 

Online PR

PR stands for public relations. In the online PR, a brand creates a communication plan with their customers and spread the information that improves brand reputation among the public and creates a positive image in the market.

According to Digital News Report, In 2023, PR still under scrutiny due to its proximity to “fake news”, as 67 percent of Americans are concerned about misinformation on the internet about politics.

Technique Followed By Online PR Agency To Improve A Brand Reputation

• Positive comment spreading.
• Analyze media coverage to know the current situation in the market.
• Spread and distribute positive press releases about a brand.
• Reverse SEO.
• Social media Hashtag trending.
• Microsite creation and optimization.

Webinar Marketing

Webinar marketing is another digital marketing technique to connect with the associated big audience to promote a business and its services by an online seminar.

According to research,  73% of B2B marketers consider webinar the best way for high-quality leads generation.

Webinar Marketing Technique/Promotion Ideas

• Choose a topic for the webinar.
• Find traffic-driving keywords to promote the webinar.
• Analyze the audience and their interest.
• Use influencer marketing to promote the webinar.
• Use email marketing and social media marketing to be joined by more people.
• Add a pop-up on your website to collect email data of your target audience.

Voice-Powered Search Optimization (VSO)

Voice search is the future of searching because voice searches are replacing to typing searches. Almost 70% of search requests are coming from native languages. It is a clear indication that searchers love voice search more than typing.

According to Google, 52% of users keep their voice-activated speakers in their living rooms. 25% keep them in their bedrooms, while 22% keep them in their kitchens.

Where People Are Using Voice Searches

• Google Assistant
• Apple Siri
• Amazon Alexa
• Window Cortana
• Samsung Galaxy

VSO Marketing Technique

•  Understand the Language
• Be Conversational
• Question-Answer

Understanding Consumer Behavior

Understanding consumer behavior online is another digital marketing technique that users with all other techniques/tactics.

Before targeting any audience you should know their behavior and buying persona, here is the checklist to understand your customers:

• Who is your customer?
• Who is the decider?
• What do they do?
• What is their pain point?
• What is important for them?
• What they read and watch to gain information?
• What type of knowledge your customers prefer?

Conclusion

Lets do a quick recap of all types of digital marketing techniques:

• Search Engine Optimization
• Social Media Optimization
• Pay Per Click (Search Engine Marketing)
• Content Marketing
• App creation and App Store Optimization
• Affiliate Marketing
• Email Marketing
• Video Marketing
• Sponsored Marketing
• Influence Marketing
• Landing Page Optimization
• Referral Marketing
• Local Business Marketing
• Automation Marketing
• Online PR
• Webinar Marketing
• Voice-Powered Search Optimization (VSO)
• Understanding Consumer Behavior

I very happy to share the information with you all. Hope you enjoy and learn lots of digital marketing technique through this blog.

If you want me to share more useful information like this, then please share this blog with others and leave your feedback. It will help me to add more value in my content.

Do you want to know more about digital marketing? checkout these articles:

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  Digital Marketing Trends of 2022 – Everything You Need To Know

It is more essential than ever to make absolutely sure your site is designed for mobile devices given the explosive rise of mobile online activity.

Mobile SEO is the practice of making your website more user- and search engine-friendly for mobile devices (Search Engine Optimization).

This post will cover everything you need to know about mobile SEO, including its importance, how to optimize your website, and significant pitfalls to avoid.

Introduction

The way individuals access the internet has evolved due to the advent of mobile gadgets such as tablets and smartphones.

Making sure your website is mobile-friendly is more important than ever given that mobile internet usage has exceeded desktop usage.

The process of ranking your site for mobile users and mobile search engines is referred to as mobile SEO.

We will just go over all the knowledge you need concerning mobile SEO in this article.

Why Mobile SEO is Important

Mobile SEO is essential for a variety of explanations. First, the major way to access the internet nowadays is through mobile devices.

Mobile devices made up over fifty percent of all online activity worldwide as of 2022, according to Statista.

Second, mobile-friendly websites are given preferential treatment in search results by search engines such as Google. Your website won’t function well in search results on mobile devices if it is not mobile-friendly.

Ultimately, as opposed to desktop users, mobile customers have distinct needs and standards. With their mobile app, they are more likely to take actions like making a purchase or making a reservation since they usually seek out rapid responses.

Mobile Site Design and User Experience

For mobile SEO to really be effective, a website should be built with mobile platforms in view. The following are some essential considerations to think concerning:

Responsive Design

The technique of developing a website that adjusts to multiple sizes of screens is known as responsive design. This ensures that the website looks great on any device, along with a tablet or a smartphone. Your site’s loading speed can be improved by a responsive design, which is excellent for mobile SEO.

Mobile Site Speed

For a website to thrive in mobile SEO, speed is essential. Quick page loading is a feature that mobile users expect, and Google considers site speed into account when ranking websites in mobile search results. Consider image compress, code minify, and a reduction in HTTP requests to speed up your site.

Mobile-Friendly Navigation

Your website should be simple to use on mobile platforms. Look about using a straightforward menu that is simple to use and accessible on a small screen. Avoid utilizing pop-ups or other features that might make mobile device navigation problematic.

Optimized Content for Mobile

Mobile SEO for your site could be boosted by content that is mobile-friendly. Make your material simple to read on a small screen by using concise paragraphs, bullet points, and headings. Avoid using complex tables or big blocks of text that really are problematic to view on a mobile device.

Mobile Keyword Research

Any SEO strategy, including mobile SEO, must also include keyword research. Take into account the context of a lead to things by mobile users when conducting keyword research targeting mobile. Consider incorporating location-based keywords in your research because local searches on mobile devices are frequent. Long-tail keywords and voice searches should also be taken into account due to their being more prevalent on mobile devices.

Local SEO for Mobile

Local SEO is essential for businesses with a physical location. Mobile users are often searching for companies and services in their local area. To improve your local SEO, consider optimizing your Google My Business listing, including your business name, address, and phone number (NAP), and using local keywords in your content. You should also ensure that your website is optimized for local search by including your NAP on every page and using schema markup to provide search engines with information about your business.

App Store Optimization

The process of enhancing your mobile app for downloads and exposure in the app stores is referred to as app store optimization (ASO). Because it has the ability to raise your app’s rank in app store search results, ASO is essential for mobile SEO. Use high-quality videos and pictures, encourage user reviews and ratings, and also include relevant keywords in your app’s title and description to prepare it for ASO.

Mobile App Design Agency

A mobile app design agency concentrates on creating accessible, attractive, and mobile device-optimized mobile app designs. Look to work with such a mobile app design agency to create outstanding apps that meet the requirements of your company if you’re looking to develop a mobile app.

Common Mobile SEO Mistakes to Avoid

Here are some common mistakes to avoid when optimizing your site for mobile SEO:

• Not using responsive design
• Slow loading speed
• Poor navigation
• Small text or buttons that are difficult to click
• Not optimizing for local search
• Not optimizing for an app store search

Tracking and Measuring Mobile SEO Success

Tracking and measuring your mobile SEO success is important to determine if your efforts are paying off. Here are some metrics to consider tracking:

• Mobile traffic
• Mobile bounce rate
• Mobile conversion rate
• Site speed on mobile devices

Conclusion

Any website that wants to succeed in the mobile-first digital age must concentrate on mobile SEO. You can make absolutely sure that your site is optimized for mobile users and mobile search engines by following the guiding principles described in this article.

Don’t overlook the importance of paying attention to responsive design, mobile site speed, mobile-friendly navigation, mobile-optimized content, local SEO, and app store optimization. You may enhance your site’s mobile SEO and grow your audience by avoiding traditional mobile SEO blunders and tracking your achievements.

FAQs

Describe what mobile SEO is.

Mobile SEO is the process of improving a website’s visibility in search engine results pages by making it responsive to mobile devices, such as smartphones and tablets.

What makes mobile SEO so essential?

Mobile-optimized websites are given preference in search engine results from Google and other search engines because mobile devices are becoming the major method of accessing the internet.

What are some common mobile SEO mistakes to avoid?

Some common mobile SEO mistakes to avoid include not using responsive design, slow loading speed, poor navigation, and not optimizing for local search or app store search.

What metrics should I track to measure my mobile SEO success?

You should consider tracking metrics such as mobile traffic, mobile bounce rate, mobile conversion rate, and site speed on mobile devices.

How can I optimize my app for ASO?

To optimize your app for ASO, consider including relevant keywords in your app’s title and description, using high-quality images and videos, and encouraging user reviews and ratings.

Starting a business isn’t a one-and-done job—it’s a commitment. Once you’ve set your business up for success, you don’t wait for the dust to settle. You focus on how to grow your business right away.

Sales volume is an excellent metric for business growth, but it’s the product of successful marketing efforts. If you want your product to be seen more, there are a couple of effective marketing strategies you can do: start a blog and advertise.

Why Start A Blog?

Starting a blog is one of the best ideas for business growth. With a blog, you can talk to consumers directly and give them ideas on how to solve their problems with your products or why your business is essential to their lives. Having 21-45 blog posts on your site is said to increase your traffic by 30%.

A well-made blog allows you to build a following of loyal consumers, showcase your credibility with your industry knowledge, and even get excellent customer feedback. If you run your blog well, there are virtually no downsides. But what makes a blog effective?

Here are some tips on building a healthy blog.

Tips To Maintain A Growing Blog: User Experience

While blogs are undoubtedly one of the best marketing tools for a business, it’s no secret that it caters to a user’s satisfaction. This brings us to what makes it a successful growing blog: user experience.

Maintaining a blog is simple. If you want to keep your blog up and running and, more importantly, converting, you have to make your readers happy. Here are some fixes to your blog that can keep your clickers satisfied.

Fill The Page

Minimalism is trending. Lots of white space is aesthetic, after all. But too much white space on a screen keeps readers from having an enjoyable reading experience. It takes your reader’s attention away from the star of the show: your content. So if you want faithful readers, you shouldn’t risk their glances drifting elsewhere on the page.

Direct their eyes with a smart, efficient layout and keep the white space minimal. Don’t cram all your content on a page because that’s a pain to look at. Instead, leave some space between and around the edges of your paragraphs to give readers room to digest your content.

Think of it like a breadcrumb trail—keep their view focused on learning more.

Page Speed

If there’s one thing any blog reader hates, it’s slow page load speeds. According to webfx.com, the average internet user expects a page to load in just three seconds. Any less than that, and they go somewhere else.

Ensure your load speeds are optimal because customers have all the time in the world to look at your competitors. Your job is keeping your readers on the page, which is much easier once your page loads fast enough.

Keep It Quick (Use Bullet Points W/ Concise Content)

We’ve already talked about how quickly potential customers on the internet can lose their attention. So if they can’t wait for your pages to load beyond three seconds, they may shy away from long, blocky paragraphs and sentences that are hard to read.

If that’s not enough, here’s a wild fact: the average human attention span lasts only 8.25 seconds. Quick content is great—short, simple, and easy to read. Fill your blogs with useful information so your readers learn from every sentence and have time to read more!

Optimize Images

Words can be tiring to look at, so a breath of fresh air in well-shot photos is a welcome addition to any blog post. But not all photos bring a user-friendly experience to your site. You have to optimize images, too, so they don’t drag your site down.

Check if your images are of moderate file size and the right file type. Try keeping your file sizes below 150kb while keeping your images clear. Hitting the sweet spot between quality and file size keeps your page loading at optimal speed, which in turn keeps your visitors happy.

Choose photos that are appropriate to your content. The visual aspects of blogging channel users’ creativity and entice them into imagining using your products in their daily lives. Think of it as rent-free ad space.

Keep Mobile Devices In Mind

According to Statista, mobile phone users make up more than half of the internet, so make sure you optimize for mobile, too. Prioritize building blogs for mobile devices since writing for desktop browsers is easier to transition into.

Getting your blog ready for mobile makes it easier for any user to read your content since they can read it virtually anywhere.

Blog Monetization

Having a healthy blog up and running opens up an avenue of opportunities. For one, you could even make an extra income through monetization. One of the most common forms of monetization is through affiliate marketing, and a great way to do this is through Amazon’s affiliate program, Amazon Associates.

Amazon Associates provides affiliates with three convenient ways to monetize content online.

• Pay-per-sale (you earn commissions from sales that come from your affiliate link)
• Pay-per-click (you earn from each click generated from your affiliate link)
• Pay-per-lead (you earn from every lead generated from your affiliate link)

Monetizing your blog is a great way to make a steady side income. As long as your blog is well-optimized and user-friendly, you can expect great returns, similar to Google ads.

Take It Up A Notch With Amazon Paid Ads Management

While a great blog is key to a successful presence in the ecommerce industry, Amazon paid ads management can get your products selling faster. Currently, you can utilize three types of Amazon PPC ads for an effective campaign.

• Amazon sponsored products
• Amazon sponsored brands
• Amazon sponsored display ads

Sponsored ads show your product listings in related searches, while sponsored brands place your product in prime SERP real estate—usually at the top or side of the search results—along with a strip showcasing your products as a sample.

Sponsored display ads have the most extensive reach among all three. Through Amazon sponsored display, you can send ads for your brand and products to sites beyond Amazon, like Twitch and other Amazon-affiliated websites.

How Effective Is Amazon Advertising?

It’s easy to say Amazon advertising is effective when you have the results to show for it. Amazon has made it clear it works with a whopping $37 billion made from their advertising alone.

But while the numbers clearly state that Amazon advertising seems to be the best route for more sales, it doesn’t tell the whole story.

The overall effect Amazon PPC campaigns can have on a business depends entirely on the seller and their knowledge of SEO and Amazon PPC ads. Anyone can start a campaign, but it takes an experienced PPC specialist to make it profitable.

Keep Up With Ecommerce News

Digital commerce is a wide, multi-faceted industry, so to succeed at it requires every seller to be ready for breakthroughs. Keep up with ecommerce news by following Coin Ideology.

Coinideology writes about the ecommerce industry and digital marketing strategies. Following this site will be a huge breakthrough for both you and your business, so book a call today.