Every day millions of bloggers around The World publish fresh content on Google. Many companies also publish blogs on their websites. We all know that today Google is the most visited website in the world. Billions of users search on the web according to their own needs and choices.
I know you are planning to do blogging as it provides your potential consumers with valuable information. This, in turn, can improve your company’s credibility and thought leadership.
What Is SEO?
SEO means Search Engine Optimisation. This suggests the procedure of improving your website to increase its visibility when people search for products or services associated with your business in Google and other search engines. Search engines use bots to crawl pages and put them in an index. Then algorithms analyze those pages in the index and take into consideration hundreds of ranking factors. This decides the order of pages in the search engine.
What Is User Engagement?
There are thousands of blogs on various niches on search engines. Users try to find valuable information. When they visit your website and take action on that platform rather than browsing passively and leaving immediately to find a better source of information, this is called user engagement. Different types of user engagements are:-
- Click-Through Rate(CTR).
- Actions from outside sources.
- Dwell time.
Web users use common keywords while searching for something on search engines and other social media channels. SEO prioritizes all these practices and ensures that your valuable content appears in the right searches. Thus you and your users can get the benefits. Some benefits of SEO rankings are:-
- You can get cost-effective organic traffic.
- Quality user engagement and more leads.
- You can establish your brand identity and authority.
- You can earn trust from your audience and build a strong brand image.
10 SEO Strategies for Growing Blog User Engagement
Now I will discuss 10 simple tips to help you ensure that your posts are SEO friendly. This will guide you to optimize your blogs for SEO.
1. Write For Your Audience:-
Search engines prioritize keywords to determine the relevant content for web users. Web users search in words or series of words and a search engine shows top sites that match with the words. You can optimize your blog by identifying and using those keywords that are highly relevant to your niche topic.
But remember you are writing for your audience, not for search engines. Apart from using keywords, write for your audience creatively. Provide valuable information in your blog. Make them engaged and they will come back again. This impacts your SEO ranking.
2. Create And Publish Original Content:-
Search engines prefer original content. Just think once we do not like to click on three blogs that offer the same tips. Write your blogs using headings and headings. This helps Search engines scan and index your post easily. Your customers also can get the relevant information quickly.
Sometimes relationship building is the best form of link building. You can link at list three links to other websites’, social media sites or pages to your blog. This drives additional traffic to your post.
3. Make Your Title Impressive:-
The first impression is always important. Most users click on your website after getting impressed by your title. So don’t try to copy titles. Try to make a unique and compelling title that will attract your potential customers easily. You can incorporate the relevant keyword in the headline to increase its significance.
4. Make Your Article Scannable:-
Articles over 1,000 words get a good rank on search engines. The top-performing blogs are also around 5000 words. But don’t make your blog so large . You can rather illustrate a short preview of your blog and use “read further” for readers to keep reading. You can use short paragraphs, bullet points, number lists, quotes to help your users pick up the key points.
5. Provide Copyright Free And Relevant Images:-
Users like blog posts with images rather than just texts. Adding images in your posts makes them more visually appealing. Don’t forget to set an alt tag. It allows the search engines to know your content correctly. Add titles and image captions using relevant keywords.
Suppose you are writing for the best hospitality recruitment in Dubai. You can add the images of those agencies so that users get a clear picture after reading your article.
6. Consider Your Meta Description And Tags:-
Add a meta description to your blog. This helps search engines to determine the main topic of your blog. A meta description should accurately summarize the blog and include the keywords. You can add relevant categories and tags to organize your post. But try to keep it natural.
7. Regularly Check The Usability:-
Before posting on search engines check the usability of your blog post. Sometimes images don’t work. There may be broken links and the loading speed of your content may be slow. So don’t overlook the importance of having a site that functions accurately.
8. Be Picky About Your Links:-
Choose links into your blog wisely. Cite the resources so that Google can understand that you have researched the topic. You can make a solid library of content that you can interlink. Interlinks help search engines to better understand your blog.
9. Invest In Seo Tools:-
You can handle Search engine optimization manually, just like social media marketing.You can use SEO tools to optimize your blog post. Search tools are Keyword research, Rank tracking, On-page SEO, Link building, Content creation All in one tool. These tools will attract your potential users by improving your SEO ranking.
10. Make Your Conclusion Good:-
Aim to write a good conclusion. Summarize the key points. You can use keywords. Users having good experience reading your blog will promote your website. This in turn helps to build brand authority.
In short, as a blogger, if you want to generate organic traffic to your website and earn a profit, use these SEO strategies for growing user engagement.