Ecommerce Marketing – 10 Ways to Boost E-Commerce Sales in 2024

If you want to improve your online product sales in 2024, These 10 ways will help you to boost your ecommerce business sales using ecommerce marketing. Let’s get started.

What is Ecommerce Marketing?

Ecommerce marketing is a tactic which is widely used by marketers in order to boost up their business. If a brand wants to sell its products online, it needs to follow an ecommerce marketing strategy. It can be done by using various strategies such as social media marketing, email marketing, search engine optimization and many more.

These strategies can be used individually or in a combination of all. An ecommerce site is the website of any company that sells its products and services to the customers online. A well designed ecommerce site will have an attractive appearance with relevant content and powerful features.

10 Ways to Boost E-Commerce Sales in 2024

Done setting up your e-commerce store? Now you might be wondering about the ways to boost e-commerce sell. Boosting e-commerce sell is not that difficult as it might be appearing to you now. You just need to focus on some key factors of eCommerce marketing to keep pace with the market. Give a thorough reading of our article.

1. Building Email list 

It’s a big task, yet nothing to fret over. There are many ways to create an email list without killing much of your precious time. 

While building a tribe of a loyal customer, you are also verifying some critical business tasks:

• You are targeting the people who were interested even before you try
• You don’t have to pay for ads on social media to send promotions
• You are building a community, it is an opportunity.
• Customers get curious in this way rather than paid ads.

The good news is that email is in full control of yours. Social Media on the other hand have the chance to get shut down for a whole day or more. 

2.Building a solid email marketing strategy

To stay on tracks you need to implement a solid email marketing strategy. Narrowing down the things you do:

• Sending weekly newsletters to visitors
• Make segments on the type of audience, what type of products they are interested in, or bought before.
• Keep an eye on their preference while receiving an email promotion
• Gather knowledge about what is their idea of your store
• Segment from the subscriber list.

3. Popups

Popups can work amazingly when it comes to building email list strategies. But always keep an eye on the fact that the popups don’t appear irritatingly.

Therefore, it is best to trigger your customers when they spend a certain degree if the time on the page. You don’t want to repulse your customer who is eager enough to visit your page, so follow this way.

4. Using Image

Accurately using image plays an important role in boosting e-commerce sell. Things that you need to bear in mind while using an image are:

1. Make sure to add high-quality images. Seeing is believing, so it requires a higher quality to appear satisfactory to eyes.
2. Add images of the same product from different directions. Thus, it becomes more convincing.
3. Better to use large images. It will get shared on social media.
4. Avoid clichés ( like shaking hands and facing camera)
5. Make sure you are giving the exact photo of the product you are talking about. There should be similarities between the descriptions and the photo. 

Images help the buyers to have a good at the thing they want to buy, color, size or look form a different angle, thus they make the decision to buy depending on the picture. 

Images help largely selling products like:

• Food;
• Clothing;
• Accessories;
• Utensils;
• Instruments;
• Real estate; etc.

Images get shared on social media like Facebook or Twitter or Instagram, therefore customers build up the desire to buy. 

When it comes to testimonials and reviews, use the photo of the review giver with a full name, or else the faceless review appears less convincing to the customers.

Again, if your product works, buyers will share their reviews, with the authentic information and pictures, the selling system will grow naturally. 

Keep on mind about the clipping path services. The editing like background removal, neck joint, or color correcting should not be overlooked. 

5. Scarcity Tactics

Nothing beats the scarcity tactic when it comes to boosting selling. The visitor will be more eager to buy the product immediately if your product is shown to be available for a short time or have limited edition. 

To boost the sell you can add a countdown timer. Or you can make a display saying “only “y” size is available at this price”.

 6. Optimizing Store

Many online stores lose their place because of the scarcity of optimization. Mobile is a portable device, so many visitors intend to shop on a mobile phone. 

Due to not providing the frictionless mobile experience, many online stores are at stake. Your website should be user friendly for all tenets. Optimize your pop-ups too. 

7. Upsell Your Customers

To increase the potentiality in selling, never forget to upsell your customers. Did you know that stores offering upsells get70-95% of their revenue from their renewals and upsells?

Moreover, it is quite effortless to sell to existing customers rather than attracting new customers. 

8. Use Seo plugins

Try to increase your organic traffic by optimizing the e-commerce store. Who wouldn’t want free traffic? You can choose from some plugins to shorten the toil of the process.

Some of them are free while others are paid, but nothing to worry! Paid plugins are pretty affordable. 

9. Reduce Cart Abandonment

Every time your customer abandons their cart you might feel very hopeless. But did you know that by intent pop-ups can help you to minimize cart abandonment? 

Wondering how? Well, the intent pop-ups can make your visitor give a second thought before clicking exit. This will automatically detect when the customer is leaving the page, so they are given a tempting offer one more time to rethink. 

10. Display Social Proof

Ecommerce Marketing – Actionable Plan

This is Pro-Ecommerce Marketing actionable plan that helps your eCommerce project to keep on track and easily achieve your goal.

There is no question that 70% of customers get convinced through the reviews. Do the following to boost your selling:

• Add ratings
• Encourage customers to write reviews, create offers, or gift items for reviewers.
• Get connected with your loyal customers, ask for reviews.
• You can also ask for testimonials, though they differ from reviews.
• Make sure that the testimonials are not of a fake profile.

Final Thoughts

Ecommerce marketing is the process of creating, promoting, and selling products or services through electronic systems such as a website, email, or social media sites. Ecommerce marketing covers the entire funnel. Therefore, it covers acquisition, engagement, conversion and retention.

The first step of ecommerce marketing is finding your customers. Every business should start with a landing page to gather email addresses from potential customers. Once you have their email address you can then send them offers and deals to entice them to buy.

If you are inquisitive about ways to boost e-commerce sell, this article should be helpful enough to shower e-commerce knowledge on you. 

Moreover, you can think of implementing live chat, integrating Instagram, showcasing top-selling items, offering a money-back guarantee, and last but not least being honest in your sales copy will definitely help you to attract customers, thus boosting sell.