Author Archive David Adamson

NFT has been a hot topic recently, people have started recognizing nfts. But they have been in the market for more than a decade, but the question is why are we discussing NFT, how do they benefit the business, in a nutshell how to do SEO of NFT projects. To know all these answers, stay with us. 

What is NFT?

NFT or nonfungible token is a digital asset that is used as proof for the ownership of any physical or virtual assets. They are a kind of digital currency that allows traders to make trades on NFT platforms just like cryptocurrencies. 

The only difference between nft and cryptocurrency is that nft represents a unique cryptographic item that cannot be traded or exchanged.  These assets are maintained in a digital ledger known as blockchains. You refer to Coin Ideology digital team, as they specialize in digital marketing.

An nft is a marketplace where sellers and buyers purchase or sell NFTs, here the buyers rather can purchase NFTs through budding, and the users can enroll in “n” number of NFTs auctions. This simply means you can earn, and create nfts, You are curious how to do that today we will how you can do NFT SEO which will improve your chances of making money.

Social Media

Social media is an absolute necessity for today’s digital marketer. Also, the clarification is very simple, Facebook, Twitter, and Instagram—the three greatest social goliaths—have a customer base of more than three billion clients.

That is almost 50% of the world, a group of people you can use to order consideration for your NFT projects. Twitter is by far the best informal organization for NFT authorities. 

Despite popular thinking, you needn’t bother about an immense crowd to sell your NFT on Twitter. You want an incredible promoting methodology to make your craft assortment turn into a web sensation. Or on the other hand, you can band together with well-known powerhouses to get your art to a greater crowd.

Twitter to the side, Facebook, Instagram, LinkedIn, Telegram, and Snapchat are altogether great advertising stages. You can utilize paid promotion to draw in a huge crowd rapidly. However, for best outcomes, join paid promoting with natural advertising. Grow your struggling business with NFT SEO, they help you make a strategy and grow your business.

SEO Marketing

Do you intend to trade NFTs as a business? Do you have a site? Assuming you don’t, you’re making it trying to sell your craft. A site is a superb stage to distribute your portfolio. It additionally places you in a decent spot to draw in web traffic from Google, Yahoo, and Bing!

However, there’s one little issue. You want to rank your site on the main page of Google to gain a great deal of traffic. It requires a long time of distributing the quality substance and improving your NFT site for SEO to rank high.

Search engine optimization is a keep going process, best done by a top-of-the-line organization like MoonRanking. Website streamlining includes various changes—watchword research, upgrading titles and labels, enhancing connections and site pages to further develop speed and the general client experience.

The question arises: Isn’t NFT SEO costly? It depends. Assuming you counsel an unpracticed specialist with expensive plans, you’ll pay a truckload of cash for practically no ROI. In any case, on the off chance that you collaborate with an office known for conveying results, then, at that point, the speculation will be financially savvy and productive.

Work With Influencers

Finding support from established leaders and influencers is vital for showcasing any NFT project. Even though it doesn’t bring moment results, you notice how helpful it is to function with powerhouses to advance your venture.

In a perfect world, a crowd of people ought to find out about you elsewhere before they can turn out to be essential for your local area.

That implies assuming you as of now have individuals following your undertaking on various stages, bringing a force to be reckoned with to discuss it can make them more sure with regards to your venture. Powerhouse showcasing can likewise welcome another crowd ready and assist your local area with developing.

Harness The Power Of Email Marketing

Email promoting is quite possibly the best way to contact possibilities. Assuming you want to disclose to your local area what the most recent in your NFT commercial center is, email advertising can assist you with accomplishing that rapidly.

You can begin by sending off an immediate email advertising effort. Contact each prospect that joins your local area. Make a custom email for each client and send it at the perfect opportunity.

Remember data about your next project for the messages. Append instructive recordings on the email to draw in with the clients, and remember to inform them about the recent fads in the business.

Conclusion

These days, advertising is one of the significant elements for making any business fruitful. Showcasing is a significant advance where the organizations can allow individuals to address their new item or administration. In the field of blockchain and digital currency, promoting plays a more extensive part to play. It does not just give exposure to the venture at the underlying stage yet it additionally keeps clients and financial backers drawn in through the excursion.

So, NFT marketing isn’t quite so natural as it sounds. It required center examination understanding, just as financial investigation of the market. Furthermore, it will take a great deal of time, so the method for promoting your item is to get the organization focusing on NFT advertising.

Suppose you have an important meeting and you are late for the office !!

What now? You can’t miss the meeting nor want to reschedule. What will you do? Right! You are going to book a cab or taxi. And when you have an Taxi Booking App

 to book just by a few clicks is like a wonder for you at that moment.

The above situation is a classic example of how you can integrate the marketing services that connect you with  customers.

Taxi booking apps are considered as more convenient and reliable method to travel. Marketing plays an important role in building such perceptions , and here we are reviewing the Marketing strategies for your taxi app before launching.

Step 1 : Understand the Marketplace

Foremost step is to find “who”.  “ Who” are you and “ Who “ are the people you are going to serve.

Before hopping to “ HOW “, first discover :

Who are you going to serve? Who are they?

 How do they live?

What are the pain points?

 Learn everything about the audience

Proper Market research  can elevate the brand image 10 x times

Suppose, in the case of a Taxi Booking App, who is going to your customer? The ones who don’t have a car or any kind of  vehicle, Right? Middle-class population. Now , the one thing is clear: you have to focus more on discount codes.

Step 2: Plan Customer-Driven Strategy

There are two key objectives of strategy :

 Selecting the right audience to cater

Selecting pillars of marketing strategy

For instance, LIC, what comes first to your mind when you hear this three-letter word. “Zindagi ke Saath bhi Zindagi ke baad bhi “ Right !!

The entire strategy and advertising are based on serving the customer. The brand image of LIC is based on building trust. LIC decided to work with the right audience and with a promise to serve a lifetime. Their strategy pillar was to build a sense of loyalty and dedication towards customers. In Taxi, you choose safety, security, or timesaving, anything which solves the problems of the audience.

Step 3: Making a plan that delivers the solution

After market research, make a plan that focuses on making a firm groin in the audience. While crafting the plan, remember one thing:

The plan should target the audience

The plan must resolve the pain point of the consumer

Include all the marketing and advertising tactics to reach more audiences. Use visual, video, social media print media, and also podcast to reach as many as people you can

Step 4: Execute ,Analyze and Revise 

Now, execute the plan, wait for the result. Result or how you will measure if your strategy is working or not?

Here are some deciding factors to measure the result :

How many new sales did you make?

Which specific deal worked best?

What is attracting customers more? Ann easy transportation or timesaving benefit or any other factor?

Pay attention to what your customers are saying?

Execute, Analyze, and then revise. This formula will keep strategy updated and fresh. To shine in marketing and advertising, you have to find what interests the customers and work on that or else eventually the Taxi Booking App business is going to fall apart.

Now, lets move to Marketing strategies for your taxi app before launching

Social Media Marketing – Social Media fully ingrained in our lives, we start the day with good morning selfies and ends with night snaps. The trends are always in our mind.

In the case of Taxi Booking App, influencers showing taxi apps as a part of their daily routine or tweeting on a trending topic will skyrocket your reach. Social Media is used for entertainment but unintentionally sells you a lot of things. Never miss a social media trend, be active, be responsive and work to connect with your consumer. You will instantly notice an uptick in your genuine customer base.  Don’t miss a silver plate already served to you. 

Advertising and Marketing – You are scrolling Instagram, and suddenly find attractive sandals, what will you do?

You are going to check the other details. This is what marketing makes you do. They first attract, propose and then sell!

Advertising and marketing are two unique huge niches, both involve searching for the right audience and them serving the right dish to them. Before jumping to paid advertising   , be clear about the aim, persona and pain points you are going to resolve. Right strategy can make or break your brand image. Choose wisely!!

Discount And Promotions – Ever wondered why Big billion Day and Black Friday Sale are arranged every year. Understanding the psychology behind Deals and offers isn’t an enigma everyone understands the rationale behind the deals. Still the small profit attracts the customer.

First, give them a safe and secure ride at a cheap price. Users get used to services and the benefits . Another benefit of the discount is that discount with the set time frame. Benefits in limited give a sense of urgency and forces buyers to use the services. The discount brings an influx of sales and the vogue to the taxi app. Try these tactics to shoot up sales. 

Referral Marketing –  Referral Marketing is the premium method to promote your Taxi app. Propose a deal with a code that says “ refer to 10 you will get cashback “. Just like promotion and discount, referral marketing builds a huge user base by word-to-word publicity.

Successful Referral marketing is based on Always Be Thinking of your Customers. If you are still in a dilemma,  let us explain with you an example, GOOGLE the tech giant of the search engine industry, also has its dedicated team for referral promo codes and gift cards. When Google is trying to keep users busy with referrals, then don’t you think referral is the best form of marketing.

Conclusion

Taxi app development is a technical part, but marketing requires connecting with the audience. Research thoroughly, plan strategically,  execute patiently, and re – strategies on the basis of actual facts and data.

Nowadays, the mobile wallet is widely used to make payments. Whether on Android or iOS, it is a top priority to make the payment seamless. Hence, mobile wallets are becoming increasingly popular and aim to provide smart services such as payment solutions and mobile wallet marketing opportunities.

Mobile wallets add a level of convenience for customers to be able to carry their entire world within the confines of a single device. As a result, the mobile device is the ideal solution for optimal customer engagement.

Furthermore, there are more sales opportunities when a company adopts contactless payment solutions. In the times of pandemic, mobile wallet solutions are widely used worldwide. This is a top digital payment trend, especially among youth users.

What is Mobile Wallet Marketing?

Mobile Wallet Marketing involves all the marketing efforts and tools that a mobile wallet solution can gather, maintain and enhance the company’s customer base.  Increasing digital payments offers a new mobile marketing channel for businesses that want to please their loyal customers and connect with new ones.

The Power of Mobile Wallet Marketing

Today, amid economic challenges, the adoption of some mobile money payment solutions may be based on increased customer preference for rebates and special offers. Digital wallets may be an ideal solution for smarter buyers looking for offers and promotions. Walker-Sands research indicates that 63% of consumers say they will change their shopping habits to maximize loyalty benefits.

Furthermore, wallets offer an advantageous channel for financial institutions and their merchant networks to transform wallet holders into loyal clients who constantly come back for transactions through the wallet. Also, loyal customers tend to recommend brands to their friends or colleagues, which contributes to attracting new customers by word of mouth.

Mobile Wallet Marketing Tactics

1. Offer Versatile Delivery

The great thing about this payment option is that it assists the organization in adopting a unique approach to its clients. Businesses have the ability to hand out coupons, rewards, and payment options at the client’s fingertips. This mobile wallet solution may be utilized in various areas and plays an important role in strengthening the marketing, which greatly enhances the customer engagement process.

2. Loyalty Cards

Companies may provide clients with digital loyalty cards as part of their customer’s loyalty program.  69% of clients tend to use a mobile loyalty card if it is on their phone.  Businesses can target their clients with one-time offers, discounts, vouchers, and tickets that are unique to their mobile loyalty program.

Corporate loyalty programs also include tiers – the more points you receive, the more status you have as a loyalty member. As mobile wallets can be updated in real-time, customers will not have to miss out on the latest offers or sales.

These incentives may encourage clients to place greater reliance on the services and products of your business. Companies looking to invest in mobile wallet marketing for their loyalty programs should keep customer awareness in mind to improve customer engagement and customer relationships.

3. Mobile Wallet Notification

The real mechanism of mobile wallet marketing is notifications. Digital wallet operators can use different types of alerts and notifications to inform users of a new offer, drawing consumers to their mobile wallets. Customized notification content may target consumers at an ideal time. Companies can send push notifications to notify users about unused coupons or expiry dates.

4. Cashback

Instantaneous cashback is another incentive for customers to make more transactions with their wallets. Cashback in mobile wallets is easy to redeem, fun to use, and easy to assess. The feature not only saves customers money but also makes it possible to use cashback directly to make purchases with the mobile wallet.

The purpose of cashback is to enable clients to make the most of their money. Thus, it is advised to be offered as a friction-free experience – without difficult buybacks or other difficulties for users.

5. Value-Added Services

Apart from rewards and offers, businesses can attract customers by adding value to their mobile wallet offerings. This can be a good strategy to build client loyalty and increase wallet utilization. For instance, a bank or financial institution might differentiate its portfolio by adding value to its ecosystem – insurance offerings, bill payments, remittances, and even non-financial services such as subscription management.

6. Geofencing

Geofencing is defined as the use of GPS to set up a virtual barrier. This is done by using beacons. Geolocation allows you to target customers near a particular location and send them the appropriate push notifications. Notification may remind them how close they are to your branch.

It also offers a redeemable coupon to a nearby restaurant that is in partnership with your company. This type of commitment is great for building customer loyalty, as it allows customers who would otherwise have ignored your store window to enter and make a purchase.

What’s more, by launching a strategic ping, businesses can easily boost financial inclusion with mobile wallets.

In A Nutshell

Mobile technology is getting better with each passing day and with its regular changes, the mobile payment method has taken on a whole new level. The mobile wallet is a simple but efficient approach to increasing client engagement.

Any organization that follows such a strategy could easily increase sales. In a very competitive marketplace, the mobile wallet could be a great deal.

Mobile money payment solutions boost client engagement across multiple industries. Regardless of the type of service provided by the organization or the size of the company. The mobile wallet is useful for all occupations. Hence, each business owner should adopt this approach.