Author Archive David Adamson

Marketing isn’t just about taking your product or service to consumers! It is about how effectively you reach the targeted audience! From billboards to emails, from TV to tweets, marketing is everywhere we look, It’s the words we read and the images we see! We all know that blockchain development services are ubiquitous and blockchain applications are in every sector! But how can a distributed ledger like blockchain contribute towards marketing? Well, we got you covered! 

What is Marketing?

Promoting a business and its products and services for selling or buying. Marketing is a business process that involves identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products or services. 

Marketing involves researching, identifying, and understanding customer needs, preferences, and behavior, as well as market trends and competition. Based on this knowledge, marketers develop and implement strategies to create and promote products or services that meet those needs, differentiate them from competitors, and persuade customers to buy them.

Purpose Of Marketing

According to Deloitte, 72% of marketers report that the role of marketing has increased in importance during the pandemic and post-pandemic years. There was a sudden surge in online shopping and the trend is continuing even in the post-pandemic period. Marketing encompasses a wide range of activities, such as advertising, sales promotion, public relations, direct marketing, digital marketing, and branding. It is a crucial function in any business, as it enables organizations to establish a 

• Strong Brand 
• Build Customer Loyalty 
• Generate Revenue

Also with globalization, your targeted audience is the entire world itself! Consumers are no longer confined to only a particular demographic. With the brand’s different strategies and with influencers in the game, it is easy to reach the global market.

Challenges Faced by Traditional Digital Marketing

Image Credit: BSEtec

Changing customer behavior has posed serious issues regarding the existing marketing strategies. This is not new, customer behaviours have been changing and evolving all these years and in this digital era, the change is so random and soon, pushing marketers to rethink everything. The marketing sector faces several challenges, some of which include:

• Keeping up with changing consumer behavior: Consumer behavior is constantly evolving, and marketers need to stay up to date with these changes to ensure that their strategies remain effective.
• Elon Musk Vs Twitter Bots: According to CHEQ’s research, up to 15% of Twitter accounts are bots. This includes both good and bad bots – bots designed to perform helpful tasks (like weather updates or news alerts) and bots designed to manipulate conversations and spread misinformation. Here is a diagram of the statistical data provided by CHEQ.
  

• Click Farms: Click farms are the most common click frauds that generate more revenues through pay per click and yet it is the most difficult to detect if they are a human source or bots.
• Clickjacking: Clickjacking fools the users by making them think they are clicking on a link, but in reality, they are clicking a different link.
• Click Injections: Click injections are a sophisticated type of click spamming affecting Android devices. Fraudsters publish or have access to a downloaded app that listens to “install broadcasts”
• Ad Fraud within Mobile Marketing

• Fake impressions: Many ad frauds involve fake views that will obviously never convert. This makes the brand end up paying for worthless impressions.
• Click Injections: Click injections are a sophisticated type of click spamming affecting Android devices. Fraudsters publish or have access to a downloaded app that listens to “install broadcasts” and installs many malicious intent apps without the user’s knowledge.
• Click spams: Click spam starts when a user clicks a spammy website operated by a fraudster. A single click leads to a series of clicks making it a spam of clicks.
• False installs: One more Ad fraud that is prevalent is creating fraudulent traffic in order to drive revenue.
• Bad bots: Bad bots are malicious software that when gets installed starts spamming the device with malicious intent.

• Increasing competition: With more businesses entering the market and new technologies emerging, the competition for consumer attention and market share is becoming increasingly intense.
• Generating a return on investment (ROI): Marketing campaigns can be expensive, and businesses need to ensure that they are generating a positive ROI from their marketing efforts.
• Adapting to new technologies and platforms: With the rise of new technologies and social media platforms, marketers need to be able to adapt their strategies to reach consumers where they are spending their time.
• Ensuring brand consistency: As businesses expand globally, maintaining brand consistency across different markets and cultures can be a challenge.
• Data privacy and security: With increasing concerns around data privacy and security, marketers need to ensure that they are collecting and using consumer data in a responsible and ethical manner.
• Measuring the effectiveness of marketing campaigns: Measuring the success of marketing campaigns can be difficult, and marketers need to ensure that they are using the right metrics to accurately assess the impact of their efforts.

Sadly, all these challenges almost drain the marketing budget of an enterprise without any expected results and conversions. This is where blockchain comes into play! Since we have an outline of what marketing is and the challenges in the recent marketing trends, let us see what blockchain is, how it can impact the marketing sector, and what is the cost of blockchain marketing!

What is Blockchain?

Blockchain is an immutable distributed ledger technology, all transactions are recorded in blocks that are linked together in the form of chains. This information is more robust since it cannot be changed once it is stored on the blockchain (it is immutable). The primary benefit of blockchain technology is the elimination of the requirement for middlemen to verify transactions. In essence, blockchain platforms are transparent because they are decentralized and everyone in the network has access to all past transactions.

Blockchain Marketing

The superpower to reach millions, probably billions of users using just a digital device such as a smartphone or a laptop is Digital Marketing. But as we saw earlier even though it is powerful it comes with a price! With blockchain marketing,  we can use the transparency, robustness, and data security provided by blockchain technology to provide a safe and secure marketing platform. 

Why Do We Need Blockchain In The Marketing Space?

Image Credit: BSEtec

Blockchain technology has created a lot of buzz in recent years, and many companies are looking for ways to incorporate it into their marketing strategies. Here are some ways blockchain is helpful in marketing:

• Improved Data Security: Blockchain technology provides a decentralized and immutable ledger to store transactional data securely. This could help protect against data breaches and fraudulent activities, ensuring that users’ personal information is secure
• Enhanced Transparency: What an efficient marketing strategy should provide is a true and transparent media environment. Blockchain can enable greater transparency by allowing users to verify the authenticity of data and transactions, thereby increasing trust and reducing fraud.
• Increased Efficiency: Blockchain can streamline many of the processes involved in digital marketing, such as advertising and payments. By removing intermediaries, transactions can be processed more quickly and with lower fees.
• Eliminates Fake Views: As a solution to ad fraud, Verasity offers VeraViews, which uses a patented Proof-of-View technology to record valid ad engagement and it stores the data immutably on a public ledger. Thus making sure all the clicks are from authentic and human sources and not traffic driven by bots.
• Loyalty marketing strategy: Loyalty marketing strategy helps in growing and retaining the existing customer base. The immutable ledger technology allows customers to accumulate all the loyalty programs and rewards into a single ‘wallet’ in the form of universal loyalty cryptocurrencies.
• Improved Ad Tracking: Blockchain can improve ad tracking and attribution, helping marketers measure their campaigns’ effectiveness more accurately. This could help to reduce ad fraud and increased ROI.
• Decentralized Content Distribution: Blockchain can enable a decentralized content distribution network, allowing creators to bypass centralized platforms and connect directly with their audience. This could help reduce intermediaries’ influence and create a more fair and equitable ecosystem.
• Influencer Royalty: Influencer marketing delivers an average return of $6.50 (per dollar spent), with the top 13% of marketers making $20 or more. Influencers are rewarded for the number of purchases, actions, or sign-ups driven by their content. But the traffic driven from such cases should also be authentic and it shouldn’t be the traffic driven by bots. When implementing marketing with blockchain technology, it takes care of the authentication.

Cost of Blockchain Marketing

Image Credit: BSEtec

The cost of blockchain marketing can vary widely depending on various factors such as the size of the company, the specific marketing goals, and the marketing channels utilized. Here are a few factors that can impact the cost of blockchain marketing:

• Marketing Goals: The cost of blockchain marketing depends largely on the goals and objectives of the marketing campaign. For example, launching a new blockchain product or service may require a more extensive and expensive marketing campaign than promoting an existing product or service.

• Marketing Channels: The cost of blockchain marketing will also depend on the channels used for marketing. For instance, social media marketing may be less expensive than traditional advertising channels such as TV or print media.

• Brand Awareness: Building brand awareness through blockchain marketing requires ongoing efforts and investment. This involves building a solid brand image and presence across various channels such as social media, influencer marketing, and search engine optimization.

• Talent: To run effective blockchain marketing campaigns, companies need access to a talented pool of marketing professionals who can execute and manage marketing strategies. These professionals can be expensive, especially if they are experienced in blockchain marketing.

• Resources: Marketing campaigns require resources, including creative assets, technology, tools, and human resources, which can drive up the cost of marketing.

Overall, the cost of blockchain marketing can range from a few thousand to millions of dollars, depending on the scope, objectives, and channels used. Companies must develop a marketing plan that aligns with their budget and goals while monitoring the return on investment to ensure that their marketing efforts generate a positive return. Get in touch with the best blockchain development company for a free consultation and quotation for your blockchain marketing needs.

References

[1] https://builtin.com/blockchain/blockchain-marketing-advertising-examples
[2] https://www.dmcgglobal.com/blog/2022/02/digital-marketing-challenges
[3] https://lunio.ai/blog/ad-fraud/twitter-bots-elon-musk/
[4] https://influencermarketinghub.com/blockchain-marketing
[5] https://mediashower.com/blog/blockchain-marketing-budget/
[6]https://aag-it.com/the-latest-cyber-crime-statistics/#:~:text=In%20the%20first%202%20months,2020%20and%201%2C402%2C809%20in%202021.
[7] https://www.sendx.io/a-beginners-guide-to-crypto-and-blockchain-marketing
[8]https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/looking-beyond-marketing-demographics/

Initial Coin Offering or ICO is the term which you are frequently coming across these days. There are plenty of news or links currently running on the internet about ICO’s. Concerning all the matters which are ruminating around you, you must be thinking is it right to invest this time and grasp the opportunity or just stay calm as the decision can later make you regret over the decision.

Keep this thought aside for a while and question yourself do you want to make your year 2026 a profitable opportunity to go for?

If your answer is yes, then you are at the right place to further clear out your doubts in this regard. Just take a chance and join as a small investor to plunge into the opportunity. As you know with the growing world, it is necessary to walk fast not to let others behind but to pace with the modern world like the promising ICO offering.

A professional team can help you guide through the way by making every step simple and understood. But there are various options available in the market. Therefore, it is hard to find the ideal ICO which fulfills your necessity and ability to create a solid flow of income in your way.

It is necessary to choose an ICO published by a reputed firm or business. Else, you might end in the dark and it can further demotivate you to further invest in future.

Don’t worry. Here are some key points to find out if an ICO is worth your MONEY and TIME:

Make a Rough Brain Map of the Business Model

Read the whitepaper thoroughly and once you are done doing it, make a sketch of the companies business model and future goals. The next thing that you should do is answer these questions before you are doped over by the luring figures of the investment return structure on offer:

Does the company launching the ICO has any experience or is it a bunch of people leaving on edge of their reason and just hoping to make it big with a blindfolded shot.?

It’s important to know for sure the nature of the business. Assess properly and evaluate if the company launching the ICO is real or not. Be very careful so that a shell company does not leave you shell-shocked.

The ICO tokens should add value and utility to the business. They should be like the rivet that join the different link pins of the business together. They must be the glue that binds the bigger picture together. You should understand the purpose of the token and its utility for the firm.

Never be lured easily by a well-organized existing business with a solid plan. Remember that the business model should answer these questions for you at the very outset:

1. There should be an existing problem that the business model solves.
2. The Solution should be viable and not hypothetical.
3. The Company must have some tangible experience to show.
4. The ICO tokens if not the core must be an inextricable part of the solution.

The best whitepaper is the one that puts forth a complete roadmap as well as defines all the milestones that the business is willing to achieve in the future.

EXECUTION

Let’s face it not all great ideas see the light of the day and not all ideas are feasible. ICO’s are non-regulated. There are no Quality filters for the team’s launching them.

Besides carefully analyzing the business idea alone, try to look behind the curtains. And cast your thoughts on the possible long-term implementation.

Remember if great companies could be made on a piece of white paper, then there is no need of this blog. Great ideas need not always answer or solve great problems. Never be lured by an unrealistic proposition. Make sure the project has a strong and achievable concept behind it.

Qualified and Passionate Team

Great Companies, Ventures, Startups etc have one and only one thing in common. They comprise of people who are passionate about their work. Money is secondary to them, they wake up every day because they love what they do.

Stay away from ICOs that are run anonymously. Without any trace of responsibility, the faceless firms can just vanish out of the blue. Check out the website for team details to get a firm idea about the pillars that support the company. If any google search or equivalent research on your part returns no reliable information, consider it as a red flag and remain averse to the offering.

Remember the infrastructure as well technical prowess required for running a blockchain based business model is intricate and needs to be underpinned by a highly technical group.

Flexibility and Decision Making

Scalability both in terms of technology as well as operations is of primary importance. Perception and goal determine the longevity and growth of a company. A company should very clearly define in its roadmap its future strategy as well as the future growth verticals it plans to scale. Also, the company should be dynamic and ready to take feasible alternative approach.

In case the original one does not pan out as planned. The business environment is quite hard to understand nowadays in all fields of activity.

Be sure to cross-check the previous projects undertaken by the company to analyze the flexibility and scalability of the company during a crisis.

WATERLIKE TRANSPARENCY

The whitepaper should not vague in nature and should contain enough details for prospective investors. It should very clearly present the following things:

• A Clear Mission Statement.
• A Precise and Practical Roadmap.
• A Detailed Fund Distribution Structure.
• All documents relating to the company’s activity must be available on the company website.

ONLINE VISIBILITY

Communication is the key for companies to build networks as well as customer base. Look out for the social media footprints of the ICO offering Company. Visit the facebook page, the twitter account as well as check the linked in profiles of the Founding Team Members of the company.

A transparent company would also share informative blogs about the solutions it is working on as well as the press release would draw parallel with the roadmap shared in the whitepaper. This is the best way to see whether the team is eager to help investors and glad to communicate with them.

NEW vs OLD

Don’t place your hard earned money on inexperienced startups. More than half of the startups close down within months of starting operations. Instead, buy ICO’s of companies which boasts of experienced team members with a proven track record in technical as well as business operations.

Buying ICO tokens of newly mushroomed startups comes attached with a whole set of risks and insecurities. In case the idea of a new startup has completely taken you off your feet, make sure to consult a Cryptopreneur.

THE SOFT & HARD CAP

The one thing you should zero down on while going through the roadmap is the soft and hard caps of the ICO. In some cases, the hard cap projection goes out of the roof. Make sure that the hard cap actually makes sense. You must seriously consider twice before investing in those ICO’s that require only one-tenth of the projected soft cap for procuring the listed items in the roadmap.

FUND DISTRIBUTION

A good ICO’s Token distribution plan will encapsulate within it the following features:

• The Token distribution plan would be fair and provide a level field for investors and developers.
• Be very careful to see through the layers used by fishy ICO’s.
• The ICO offering company should allocate the major portion of the token to the prospective investors.
  • The Roadmap should include in details the distribution structure as well as a details plan for profit sharing post-ICO launch and project success.

DISCLAIMERS

The whitepaper should precisely highlight all important terms and conditions of the ICO. It should very clearly be aimed at serving investors and throw light on the values the project stands for. A reliable and transparent ICO will provide great customer support for investor queries and grievances. In case the ICO’s platform does not do so, make sure to do the necessary research at your end before jumping on the supposed bandwagon.

We hope that the above ten points will enable you to take an analytical approach towards ICO’s and ensure that you stay away from Ponzi schemes and in the process gain a good ROI on your investments.

The cryptocurrency industry has been continuously rising ever since the growth of bitcoins. Whereas one BTC valued around $0.30 in 2011, it had a value of over $10k.

Anyone, who is investing in cryptocurrency, is now enjoying good returns. The same is true for many other cryptocurrencies like ETH, Ripple, and more. This is the reason why people are so actively focusing on investing in ICOs than most other markets these days.

An ICO (Initial Coin Offering) is a coin crowdsale conducted by any new cryptocurrency startup with the aim to raise funds for their crypto project. So, if you are planning to invest, an ICO would be the perfect option for you.

The next thing to do is plan out your investment to ensure maximum profits from ICOs. Here’s how to do that.

Tips To Analyze A Cryptocurrency’s Investment Potential

Invest in the Concept

Instead of investing in an ICO or in the token, invest in the idea. The token’s capability to produce revenue in future depends a lot on the power of the concept behind. Invest your money in an ICO that is based on a unique and futuristic concept.

Look out for Bonus Deals

New ICO startups usually offer bonuses or some other kind of offers on the sale of their tokens. You can get more profits and make more money by securing bonus tokens. The key is to buy early and buy the right amount.

That is a really sweet deal and probably the best you can find in the market. Most companies offer a higher bonus to their early buyers, so try to get involved in the pre-ICO stage.

Hold the Tokens

This might sound strange. Most people would buy cryptocurrencies with the purpose to resell them or exchange for BTC or other currencies. However, the value of tokens increases only with time.

Instead of selling your tokens right away on the market price, you should wait for a few months for the rate to increase (which surely will happen). Even if you want to sell the coins right away, hold at least a few of your tokens for the long term.

Sell

The best way to earn an instant profit is by selling your tokens. The price of a crypto token starts increasing once it is launched on exchanges. You can sell some of your tokens if you are getting a good price for them or trade them for other cryptocurrencies like ETH or BTC which are already growing huge.

Be Aware

The growth of the crypto industry has attracted many fraud parties that accept investments with false promises. Be aware of such companies while choosing the right ICO to invest in. ICO is a simple investment option, more or less same as other investment markets like IPO and the stock market.

Analyzing a cryptocurrency’s investment potential in 2026 or any other year involves a combination of fundamental analysis and market research. Here are the steps to help you assess the investment potential of a cryptocurrency:

Understand the Basics:

Start by gaining a solid understanding of the cryptocurrency market, blockchain technology, and how cryptocurrencies work. Research the fundamentals, including key terms like blockchain, decentralized finance (DeFi), smart contracts, and consensus algorithms.

Research the Cryptocurrency:

Choose the specific cryptocurrency you’re interested in. Look for its whitepaper, official website, and any relevant documentation. Understand its purpose, technology, and use cases.

Team and Development:

Assess the development team behind the cryptocurrency. Are they experienced and credible? Look for their track record and contributions to the crypto space.

Market Capitalization and Volume:

Check the market capitalization of the cryptocurrency. Higher market cap often indicates a more established and less volatile asset. Also, look at the daily trading volume, as higher liquidity can make it easier to buy and sell.

Utility and Use Cases:

Evaluate the cryptocurrency’s utility and real-world use cases. Does it solve a particular problem or offer unique features? Does it have partnerships or real-world adoption?

Technology and Innovation:

Consider the technology behind the cryptocurrency. Is it built on a secure and efficient blockchain? Does it have plans for upgrades and innovations?

Competitive Analysis:

Compare the cryptocurrency with its competitors. Are there similar projects with better technology or more significant adoption? Analyze its unique selling points.

Regulatory Environment:

Stay informed about the regulatory environment for cryptocurrencies in your country and globally. Regulatory changes can significantly impact a cryptocurrency’s future.

Community and Social Sentiment:

Gauge the cryptocurrency’s community support and social media sentiment. A strong and engaged community can contribute to long-term success.

News and Developments:

Keep an eye on news and updates related to the cryptocurrency. News can have a substantial short-term impact on prices.

Price and Historical Performance:

Analyze the historical price chart of the cryptocurrency. Look for patterns and trends. However, remember that past performance is not indicative of future results.

Risk Assessment:

Understand the risks associated with the cryptocurrency. Cryptocurrencies are highly volatile and can be subject to security breaches, regulatory changes, and market sentiment shifts.

Diversification:

Consider diversifying your cryptocurrency investments across different assets to spread risk.

Long-Term vs. Short-Term Investment:

Determine your investment horizon. Are you looking for short-term gains or a long-term hold? Your strategy should align with your goals.

Seek Professional Advice:

Consider consulting with a financial advisor or cryptocurrency expert who can provide personalized guidance based on your financial situation and goals.

You need not overthink or try out special techniques or models in order to get success in this industry. Just keep it simple, choose the right ICO, read the terms carefully, understand the risks and enjoy the benefits.

If you are looking to invest in ICOs, be sure to do extensive research on the company that interests you and keep an eye on trending tokens to analyze a cryptocurrency’s investment potential.

From the above discussion, we can conclude that investing in cryptocurrency is the better, secure and easiest way to earn more money.

Remember that the cryptocurrency market is speculative and highly volatile. Never invest more than you can afford to lose, and always conduct thorough research before making any investment decisions. Additionally, staying informed about market developments and being adaptable in your strategy is crucial in the rapidly evolving cryptocurrency space.

Bitcoin is one of the most valuable and fastest growing assets in the market today. Bitcoin now ranks at the 8th position in the list of top assets by market cap (source: companiesmarketcap.com), with a total market cap of $1.048 trillion, as of Feb 2026.

The digital currency recently touched its all-time high (ATH) price of $53,000 and is not looking to stop anytime soon. You can track the live price of Bitcoin on the Shiftal exchange website.

So, if you ask me whether or not Bitcoin will rise any further, I’d say definitely yes. Now, the question is how much Bitcoin price will increase in the next year or so.

Well, the answer to that question is not easy to accurately speculate, as the bitcoin price is very irrelevant when it comes to the common factors that affect the prices of traditional/fiat currencies in the market. More or less, the value of bitcoin is driven by market sentiment. If the sentiment is positive, the price will increase and so on.

The market demand and supply are other factors that will affect the price of bitcoin. The coin price sees an automatic boost whenever a new bank or similar organisation releases positive news about the acceptance of bitcoin for payment.

For example, we saw a significant rise in the Bitcoin price when the news of PayPal accepting bitcoin surfaced earlier this year. As more and more organisations accept/support bitcoin, the more the price will expectedly increase.

Supply is another driving factor for the bitcoin price. Now, you must know that bitcoin comes in a limited supply, which is 21 million. That means, there will only be 21 million bitcoins ever. Unlike fiat currencies, bitcoin cannot be printed or released to meet the increasing demand. And this scarcity of bitcoin is what ultimately increases its price, as the demand for the coin rises as more people become aware of its true power.

Coming to the question – what will be bitcoin price in 2026 – we can only try & speculate.

Calculating the bitcoin price in 2026 & beyond

Well, if we look at the bitcoin price graph, we obviously see volatile activity. One thing that can be said for sure is that the price of BTC can rise or fall abruptly, and it can happen almost anytime and for any reason. Even a single positive tweet by a celebrity like Elon Musk can drive positive growth in the bitcoin price.

Take a look at the bitcoin price graph of the past couple of years:

As you can see, for most of the year 2019, the BTC price was nearly constant. It was at around $7,000 in March 2019 and dropped to $5,000 in March 2020. So, basically, no increase in the price for about a year. But, after that (March 2020), the BTC price started increasing and hasn’t stopped yet. At the time of writing this article, the coin was trading at the rate of over $52,000, which is ten times its March 2020 price.

I guess what I am trying to say is that the Bitcoin price is quite uncertain, and it’s not possible to accurately estimate the future price.

But, one thing that is certain is that Bitcoin price will continue to rise and may even touch the $100,000 mark before the end of the year (2026).

But again, nothing is 100% certain when it comes to the price of bitcoin. We also cannot deny the possibility that the coin might completely vanish from the face of the earth in the next couple of years. However, that’s quite a stretch and almost impossible.

Now, let’s see what experts presume about the future price of bitcoin.

What Experts Say

“Bitcoin will increase ten times from here by end of 2022 or early 2023,” claims Tim Draper, a top US venture capital investor. “a price target of $260,000 (£194,305) for bitcoin”. (Source: https://www.express.co.uk/finance/city/1377180/bitcoin-price-latest-tim-draper-jp-morgan-estimate-max-keiser)

“Bitcoin will reach $200k-300k by the end of 2026” – predicts Ali Mizani Oskui, CIO of FiCAS AG. (Source: https://www.prnewswire.com/news-releases/bitcoin-will-reach-200k-300k-by-the-end-of-2022–predicts-ali-mizani-oskui-cio-of-ficas-ag-301179599.html)

In December 2022, one of the Citi bank’s senior analysts said that he thinks bitcoin has the potential to reach a high of $318,000 by December 2026.

The Best Way to Track & Trade Bitcoin is here…

To sum up, it’s safe to say that Bitcoin is the digital gold that you can invest in right away if you are looking to get a handsome return from your money in no time. But again, the market is quite volatile, so be aware of the sudden disruptions and always be prepared for the worst.

If experts are to be believed, bitcoin’s journey is not going to stop anytime soon, and it might reach the target of $100,000 before the end of the year. So, this is the best time to start investing in BTC, if you haven’t already.

If you are looking for the best way to buy bitcoin directly, go to Shiftal.com, which is the leading P2P crypto exchange to buy/sell Bitcoin and ETH at a low cost and with 100% security.