Author Archive Sharad Khatri

We already know very well that change is the rule of nature, everything changes with time. And those who adapt these changes with the same pace tend to be more successful than the rest of others.

There is a saying by Stephen Hawking – “Intelligence is the ability to adapt to change”.

It is similar to the marketing trends, it keeps on changing. Something which is trending in the market right now might not be the same in the upcoming month.

The marketing strategies which were working very well a week ago might not provide the same result one week later. Especially in the current situation, when the entire world is hit by the CoVid-19 pandemic.

The marketing trends have been completely changed. Marketers can not use the same strategies which they were using previous to the pandemic.

The market across the globe have been affected adversely due to this pandemic, resulting in most of the business being digital, which leads to the rise in the number of Digital Marketing Jobs available currently in the market.

And marketing experts are now changing their marketing strategy completely to match the current marketing trends post CoVid-19. Let us discuss the marketing trends which will be most suitable post-CoVid-19 in detail.

Marketing Trends Post CoVid-19

If you want your business to stay at the top in your industry, you must understand your customers’ needs and understand the current marketing trends and plan your marketing strategies accordingly to meet your customers’ needs and provide value to them.

Here are some marketing strategies which will be effective post Covid-19.

1. Personalised Content

In the present era, it is very important for you to personalize the content according to your customers so that it provides value to them, not just showing them irrelevant marketing ads that are of no use, it will instead irritate the customers.

A survey of 1,000 people shows that 90% of them found personalization much more appealing and 80% accepted they’d be willing to give their business to a company that offered them a personalized experience.

2. Interactiveness

We all have heard this marking quote, “content is king”. It is still valid and will be valid even in the upcoming future. The more engaging and interactive contents like video contents, infographics, etc acquire more attention and allow users to spend more time on it.

This helps in creating a brand image of your business as if the people like your content they will be more engaged and will share it with their friends too. It is a win-win situation. As word of mouth is said to be more effective and free promotion of your business.

3. Shoppable Posts on Social Media

Since the CoVid-19 pandemic hit the world, people have been staying inside their home and spending more quality time with their family members and also working remotely from their home. As a result people started to spend most of their time using social media and browsing the internet.

In a survey report it was found that approx 72% of the user purchases a product right from their instagram app, and in another survey of more than 4,000 Pinterest users, it was found that 70% use Pinterest to find new and interesting products.

4. Google Ads

Google Ads has completely changed the typical ad strategies by providing the smart bidding and automation of the ads, it makes use of machine learning in order to optimize your bids, helping you in targeting more relevant audiences.

This provides you different options to maximise your conversion such as the ability to choose conversion action at the campaign level, to set your bids to change automatically when sales start or stop, to optimize bids over multiple campaigns with a chosen set of conversion actions, and many more.

5. Position Zero in SERP

The number one position of the Search Engine Result Page (SERP) is no more in the strategies, the recent top position of the SERP is the position zero of the SERP for which all the marketing experts are trying to rank their website, it can also be stated as the future of Digital Marketing.

It is a snippet of text appearing above the search results. This provides the most relevant information about the query which was searched by the user in the search engine, it is mostly preferred by the users as it provides the most relevant and quality of information.

There are several other marketing strategies which could be used after the CoVid-19 pandemic, if we start to include them all there will be no end to it. But these are some of the top marketing trends which you will find very effective post CoVid-19.

Every business industry is changing their strategies accordingly to provide more valuable and relevant products and services to their customers and trying to remain at the top of the industry, these top marketing trends will help you to achieve what you are aiming for.

Whenever you listen to the word Content Marketing, what’s the first thing that hits your brain?

Content Marketing is mostly thought of by people as content writing jobs, whereas content writing is just a part of digital marketing.

But actually content marketing is one of the very important pillars of marketing.

Without proper, relevant, and valuable content we can say that digital marketing is almost impossible.

Content Marketing is defined by The Content Marketing Institute as:

a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Skills Required in Content Marketing Industry

Content Marketing is used by vast numbers of marketers which includes big organisations to the small businesses.

It is cost-effective and is used to improve sales by providing relevant and valuable information about the product or service which the customer is looking for.

This helps in attracting customers and retaining them which creates customer trust and loyalty for the organizations.

Following are the top five skills, one must have in content marketing:

1. Research 

As most of the marketing strategies start with research, it is one the most required skills of content marketing where marketers try to find out the current needs of the market, its current trends.

2. Analysis

After getting the data from the research, analysis of the data is done to provide more reliable and valuable product and service to the customers. For this various analysis tools are used like Google Analytics.

3. Writing and Communication Skills

After the analysis the content is written for the product or service which are used for advertisements and marketing of the product to the relevant customers. For this work a proper writing and communication skills are required.

4. SEO

Search Engine Optimisation (SEO), is a very important skill required by the marketer to bring the organic traffic towards the website by optimising the website to rank higher on the search engine result page, possibly on the top of the result page when any person search any query related to the in the search engine like Google.

5. Inbound Marketing

As SEO is used by marketers to bring the potential amount of traffic to the website, it is also important to bring the right customers to the website who will be potential and relevant customers to generate a lead.

Current scenario of Content Marketing during CoVid-19

During this pandemic, when the entire world is coming together to fight against this and to prevent the spread of CoVid-19.

Most of the businesses are trying to shift online and make an online presence, they are asking their employees to work from home as the organisations are closed due to lockdown.

This has led to an increase in the demand for content marketing jobs, creating a lot of job vacancies and job opportunities in this field.

Most of the marketers are changing their prior marketing strategies and modifying it based on the current situations, providing contents that are related to health-related topics, and how to stay safe from this pandemic.

Marketers are trying to build long term trust and emotional relationships with their customers and employees to create their brand image and to attract potential customers while retaining them to make them loyal customers of the organizations who trust them.

Future scope of Content Marketing post CoVid-19

There has been a noticeable change in the marketing techniques used by brands throughout the world. All of them are trying to support and engage people in their own creative ways.

There is a great necessity of innovations in the current situation to retain the customers while creating an emotional attachment with them.

In the current situation the behaviour of people has changed a lot, they spend most of their time inside their home while surfing the internet, talking with their friends on social media, playing games, etc. 

Recommended Post: 5 Marketing Strategies Post CoVid-19 (Coronavirus)

The future trends in Content Marketing seem to be like the following :

1. Virtual Events

Most of the events are being cancelled now for the prevention of a lot of people to gather at the same place. But Some organisations have started to have virtual events, where people can join the events from their home using the internet.

2. Live meetings on Video Conferencing

As most of the organisations are promoting remote work or work from home, video conferencing meetings seems to be the next future meeting style.

3. Collaboration

In the future marketers are going to take collaborations with other organisations to have better content marketing opportunities for helping and supporting people in the best way possible by providing them with more relevant and useful products, services and information.

Conclusion

No one knows when will this pandemic end, and neither of us has any idea of this. This is an unfortunate reality, there is a lot we can do as marketers to ensure our customers are safe, healthy, and supported.

We should remember at this point in time that it is really important to provide value to the customers from our content, as content that provides value will never go out of style.