The corona outbreak has brought the world to a complete standstill with signs of gloom and doom all around.
The crisis has put major economies are under siege with nations like the US, Italy, Germany, France, Spain, Australia, the Netherlands etc. in its clutches completely.
In such tough times when people are stuck at home, digital marketing is the only savior for brands to reach out to their target audience and get at least something going.
The nature of digital marketing is such that it does not require people-to-people contact so businesses can still leverage it and achieve their goals in such a challenging time.
More so, future of digital marketing post corona is not as bleak as other ways of promotion with companies still using this way to garner attention and get some purchase.
Here are some of the ways in which the future of digital marketing can still be safe post this coronavirus challenge –
1. Brands can still connect with their customers on social media
Even in this unprecedented level of crisis, people continue to have access to social media so why brands should be left behind? Businesses can still connect with their customers on social media and peddle their wares. This trend will continue on even when the normalcy returns to the world.
2. Search engine visibility still matters as before
It’s true that the world is on its knees but that does not mean all is lost. Digital marketing is still a ray of hope for businesses to improve their visibility in search engines and get found online. The businesses that are able to hold on to visibility in such tough times will gain a lot when the crisis comes to an end.
3. Pay-Per-Click (PPC) advertising will matter more
The corona crisis may have dampened the spirit of brands but the gloom is not going to last long and the sun will be out blazing sooner rather than later. It’s true that PPC may not pay much dividend in current times but once the glooms lift businesses will turn to it to restore their lost ground. So, it’s only obvious for pay per click advertising to become more prominent in future to help businesses get back on the winning ways.
4. Search engine optimization (SEO) to continue to be in the reckoning
SEO is a key tool to boost search engine visibility and drive traffic to website. It helps in winning organic traffic which is quite unlike paid traffic as its effects last longer. Businesses should still make use of optimization as its efforts take time to bear fruits and that’s why its real significance will come into effect when the crisis of corona ends.
5. Long term strategies to get more focus
Brands now look at digital marketing with high hopes to meet their long-term strategies rather than meeting their short term goals. The focus is shifted on having a bounce-back surge as economies are in turmoil with signs of recession everywhere. In such situations, digital marketing will emerge as a best bet for helping brands achieve their long term targets easily.
6. Localized campaigns to get more prominence
Countries are in lockdown; people at cooped up in homes and shutters are down in most parts of the world. This is definitely not an ideal situation for doing business but the bad days won’t last long for sure. Even in this time of crisis, some brands look to hire a digital marketing company to focus more on localized campaigns to target audience at home. Clearly, digital marketing can prove very handy in keeping any business relevant in times like these.