A minor difference is between branding and marketing.
Both look the same; however, for perfect results and analysis, know about
branding vs. marketing.
- In branding, a logo, a slogan, a
text, an image, or a face shows to people many times like hammering to memorize
- In marketing, “benefits with
feeling” show to people to take future buying action.
- In branding, the focus is to
display name, image, face, slogan, etc.
- In marketing, the focus is to
collect customers’ information like emails, phone numbers, addresses, etc. for
- In branding, a place is taken for
the long term, and branding is done through online and offline media. You may
have seen when any brand launches himself; they stick posters in the whole
city. The more they hammer your mind, the more progress they get. It does not
have any new benefits.
- In marketing, a location is taken
with a process. The manager makes a strategic plan and analyzes results.
- In branding, results are
considered for a long time. In branding, you cannot measure results in a short
period. Branding results are evaluated by brand value.
- In marketing, results are
considered according to the marketing plan, but it is also long term but
shorter than the sales plan. The balance sheet evaluates marketing results.
Easy Way to Make
a Difference – Think of Politics
- Showing the big face and identity
- Processing the strategy to win the
election is marketing.
Branding has Less
- Branding works as immortal if it
is done perfectly for many years. We never forget a few brands, a few
historical people’s names. Branding starts with one individual or team, and
after a few years, everyone starts branding without knowing that they are
branding. You may see a few brands like Google, Facebook, Whatsapp, Amazon.
Almost everyone knows the name and shares it with others who don’t know these
- Marketing is changeable according
to the current scenario, the needs of people, and location. People don’t want
to do marketing for others until they get paid something. Marketing is mortal.
If you stop marketing, it will stop giving results after some time.
- In branding, a name/logo/slogan
tried to store in your subconscious mind by showing the same thing many times.
Once the name stores in your account, the game becomes easy. The items stored
in your memory becomes your asset, and your asset becomes your idea, and you
can fight for your idea. It is just like transferring ideas one mind to another
mind without permission. If someone goes against your idea, you start fighting,
start convincing others, start marketing, and start selling. You become the
ultimate seller without getting paid. Strange but true…
- In marketing, things stored in
your cache memory like cash in the wallet. You see something until you need
them. In marketing, you see the benefits. Benefits are worked until you have a
need. When the need is over, no reason to see the benefits of a thing. Suppose
you have a deficiency of iron in your body. You intake salads, medicines,
spinach, go to the doctor, etc. when you see the report that now you don’t have
any deficiency of Iron, you even forget the name of medicine which you used to
take regularly. Marketing works until you need it. It is focused on your needs.
Marketing is your bank balance; branding is your heritage, where you get a
- Branding is simple; without many
strategies, one can start branding. For this, one needs a name, a logo, a face
to increase the value.
- Marketing needs experience,
expertise, strategies, processes, and analysis. It is not an easy task. It
needs patience and a mind who can measure the result.
One to Ten Years
- If you are looking for short term
success, branding is not your cup of tea. You need years. For one to five
years’ goal, branding is not suitable for you.
- Marketing gives success even in a
short period. If your goal is for up to 10 years, you should choose marketing
as a good tool. You can analyze results and act accordingly. You can earn huge
amounts of money with this.
- The branding success rate is very
less. If you do not have a good budget, you do not have much time; then it will
fail. People will forget you simply.
- The marketing success rate is
What to choose –
Branding or Marketing?
According to your goal’s period, you should choose
branding and marketing. You can start both at one shot because, in marketing,
it is automatically doing your branding. However, it should be clear in your
mind what you are doing? You should not judge results through values if you are
marketing, and you should not measure results in the balance sheet if you are
branding. I hope the concept of branding marketing would be cleared.
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