Author Archive David Adamson

ByDavid Adamson

Top 10 Best Digital Marketing Companies 2026

We research top results in all search engines like Google, Yahoo, Bing and Duckduckgo and find these top 10 best digital marketing companies in January 2026.

The world of digital marketing is a very competitive one. There are lots of companies with so many amazing features for different types of organizations.

These digital marketing companies offer different digital marketing services. Some offer more services than others.

However, the premises for judgment will be about how well they deliver these services and not just how much. Below are the companies considered to be the best marketing companies.

Recommended Post : Top 10 Best SEO Companies 2026

Web FX

digital marketing company

Web FX is arguably one of the best digital marketing companies in the US.

It offers services such as digital transformation, branding, search engine optimization and social media marketing.

This team of about 200 individuals is sure to deliver your next web design or web development project. Their minimum price is $1000 per project.

Disruptive Advertising

Disruptive Advertising has proven to be a digital marketing company that is best for brands who want to create awareness about their products to new customers.

It only considers projects from $1000 upwards. Projects include performance marketing, social media marketing and email marketing.

It is one of the best marketing companies if you want to create a landing page.

Wow-How Studio

Wow-How brings sophistication to a whole new level with its game design, 2D and 3D graphics, sophisticated animation, video editing, post-production, VR and AR services.

Offering services such as branding, marketing, graphic designing, game development at the minimum price of $1000 per project is a bargain.

This digital marketing company is always looking to up its game and it is currently doing so by adding performance marketing, ecommerce development and marketing to its services.

Bird Marketing Limited

Bird Marketing is believed to the highest level of service and extensive knowledge.

Its is no surprise that most companies turn to this digital marketing companies for pay per click, branding, SEO and web design solutions.

This UK based company has seen all there is to the digital world and is dedicated to bringing customer’s business visions to life through its knowledge and experience.

Its minimum project prize is $1000. It uses paid and organic traffic to help its clients create adequate brand awareness.

Over The Top SEO

Over the top is a multifaceted company that specialize in creating top-notch brand partnerships.

They help their clients find investment opportunities in the digital domain.

They also promote omnichannel marketing campaigns for their clients by offering SEO, social media, email marketing and performance marketing services.

In other words, Over the Top is a digital marketing company and a startups accelerator rolled into one. It is no surprise that $5000 is their minimum project price.

SEO Brand

Marketing entails trust and it is a long term process. This is the fundamentals of SEO Brand digital marketing company.

This digital marketing company helps small and medium scale enterprises that want to build on the long run by providing them SEO, pay per click, client relations (customer marketing) and content strategy services.

Although their minimum project price is $1000, SEO Brand prefers to work with clients who are willing to commit to a long term contract.

EngineerBabu

It is not every day you see startups that are helping other startups.

However, a group of university students came together and made this a reality.

With a minimum project price of $5000, EngineerBabu will offer Services: branding, SEO, content marketing and development services to their clients.

It focuses on organic marketing to create awareness and it specializes in building Minimum Viable Product (MVP) for startups.

Studio Mosaic

Studio Mosaic is no small digital marketing company. This marketing company has worked on the latest digital marketing projects in India.

This includes launching and promoting more than 500 apps all over the world.

With minimum project price of $1000, clients can get app store optimization, app install campaigns, online pr, social media marketing, SEO, content marketing development & design

Delante

Technical SEO is a very important aspect of SEO. They can help boost organic traffic and help curb expenses the website would have incurred using paid traffic.

Delante has SEO experts who are passionate about helping firms grow their website by offering SEO, content marketing, development & design services. Minimum project price is $1000.

The company encourages its clients to use Google Ads, organic listings, social, search, and paid marketing to scale faster.

Crowd

Perhaps it is called crowd because it can help a website draw crowds. The company offers SEO, web development and design, and content marketing services to its clients.

Besides brand awareness creation, Crowd also helps with lead nurturing and business development.

The experts here can give you the best digital tools, the most suitable design and development strategies for a minimum of $5000 per project

There are a host pf other digital marketing companies that are not listed here.

This is not to discredit them as the list above was sourced according to the locations of the different companies. In addition, this list is not arranged in any particular order.

ByDavid Adamson

How Did the Wallex Exchange Enter the World of Blockchain?

Creative minds look for a solution in the face of needs. The emergence of Wallex exchange is no exception to this rule. In recent years, cryptocurrencies have become an important part of our economic and social life.

For some it is a platform for investment, for others it is a platform to cross the usual borders and make economic and social connections with people from all over the world, but for everyone who wants to enter this world, whether it is for profit and investment or for art and games, the world of cryptocurrencies is an opportunity for the future.

An Opportunity for Growth and Investment

In Iran, bitcoin fever, mining, etc., a special and unique opportunity for growth and investment, has been widely spreading, and day by day more people are becoming aware of it and more users are entering different areas of this world.

Nowadays, it seems easy to enter this world or buy a cryptocurrency from an Iranian online exchange and have a wallet, but three or four years ago, this was not possible in such a wide, professional and reliable way.

Then, a group of students from Sharif University of Technology and Tehran University thought of establishing an Iranian digital currency exchange to meet the needs of the Iranian clinets.

Wallex and the World of Cryptocurrencies

From the anonymous Satoshi Nakumoto to Vitaly Buterin, cryptocurrency creators have aimed to create growth and development opportunities for all.

However, in Iran, various issues such as sanctions, lack of access to the global banking network, and lack of service by non-Iranian digital currency exchanges have left many Iranians unable to take advantage of these opportunities.

Wallex and the World of Cryptocurrencies

On the other hand, profiteers also have always exploited these conditions. As a result, the use of cryptocurrencies in previous years was limited to either those with highly specialised information or the ability to access a digital currency exchange outside Iran’s borders, which meant high risk for them.

However, Valx has entered this market to fulfil the same promise of the crypto world, which is “opportunity for all.”

The History of Wallex

In 2017, a group of students from Sharif College of Technology and Tehran College took the first step towards establishing a digital currency trading platform, or rather, a secure Iranian exchange. They intended to provide all the necessary facilities for all Iranians, whether they are professional traders and consider this a permanent economic activity, or those who want to enter this world for savings and investing or for discovery and education.

According to Wallex’s founders, such a platform could help its users operate in an official, legal, and secure market where everything is clear, rather than in an informal market. The original core of the Wallex digital currency exchange was formed by a small group of several people, but building and expanding an Iranian online exchange is a large and extensive project that is constantly growing.

It did not take long for this Iranian exchange to become a team of several hundred people, a team composed of smaller teams, each of which specializes in different areas and is on the cutting edge of addressing three important aspects: recognizing the changes and the emergence of new opportunities in this field, recognizing the needs of the Iranian clients at different trading levels, and creating appropriate and sustainable solutions to meet those needs.

In this way, Wallex will always be recognized as one of the top players in this industry and a safe Iranian exchange.

On the list of best digital currency exchanges in the Middle East

Although Wallex was established only about four years ago, its continuous movement has allowed it to come a long way in a short period of time, placing it alongside the top digital currency exchanges in the Middle East and even beyond Iran.

Wallex is one of the leading Iranian exchanges that have been able to multiply the number of its users during its operation. This growth is not only limited to the number of users, this digital currency exchange has also seen a significant increase in the number of transactions and working capital.

Wallex: an Advanced and Secure Exchange

Security and speed are two important features in blockchain-based activities. With this in mind, Wallex is continuously adding new tools and services to its product portfolio, in addition to updating its infrastructure. Every digital currency exchange starts by adding multiple markets, a secure wallet, and a platform for trading.

The emergence of the Wallex exchange was also associated with such approaches, but it was not limited to them. By identifying new events, new markets and new projects, Wallex has expanded its markets during these years on the one hand, and on the other hand, by adding professional facilities and tools, it has tried to provide clients with a modern and secure experience at different levels.

Perhaps this is the reason why Wallex is always among the top exchanges on the market and popular among users. Moreover, with the emergence of new features based on the blockchain, such as the emergence of NFT, DeFi projects, and income-generating games, this digital exchange has sought to provide Iranians with the necessary areas and facilities, such as access to the needed tokens .

By this, Wallex has enabled Iranian clients to take advantage of these opportunities to develop their businesses and individual and collective capital, along with other crypto clients in advanced countries.

The Idea of Forming Wallex Trading Platform

Another notable aspect of this brand since its inception has been its attention to education and awareness. The idea of establishing an Iranian trading platform was also born out of this education and awareness.

Beyond a digital currency exchange, Wallex has always tried not only to serve its clients, but also to inform and educate them about the dimensions of this new world and make them professional and effective players in the crypto world.

In addition to technical standards, Wallex as a brand has also strived to grow and evolve, maintaining effective and dynamic communication with its clients. After all, continuous growth and development depend on constant interaction with clients.

From this perspective, Wallex can identify its clients’ new needs or provide services that are compatible with and responsive to their current needs, and in other words, play the role of a secure Iranian exchange for genuine and legal clinents.

Concluding Remarks

Wallex is still in its infancy, and this Iranian digital currency exchange, while coming on the scene to respond to an internal need and realize Iranians’ access to the cryptocurrency market, has set itself other goals.

Wallex is now known in the Middle East as one of the successful examples of an Iranian online digital currency and blockchain exchange that is continuously expanding its boundaries to serve global citizens beyond its geographical borders. A global digital currency exchange for global citizens!

ByDavid Adamson

A Complete SEO Checklist 2026

A 2026 SEO Checklist is a comprehensive guide that outlines the essential tasks and strategies to optimize your website for search engines in the year 2026. SEO, or Search Engine Optimization, continues to evolve, and staying up-to-date with the latest trends and techniques is crucial for achieving high search engine rankings and driving organic traffic to your site. Here’s a comprehensive SEO checklist for 2026:

This checklist aims to provide you with a comprehensive collection of tips, tricks and best practices that help you to optimize and streamline your SEO efforts. The guide covers a wide range of important SEO aspects from A to Z that we recommend you to consider for an efficient and targeted SEO strategy.

So what are you waiting for? Let’s dive right in!

1. Mobile-First Optimization:

  • Ensure your website is responsive and mobile-friendly.
  • Optimize page speed for mobile devices.
  • Test your website’s mobile usability regularly.

2. Core Web Vitals:

  • Focus on improving Core Web Vitals metrics like LCP, FID, and CLS.
  • Utilize tools like Google PageSpeed Insights to identify and fix issues.

3. High-Quality Content:

  • Create informative, engaging, and valuable content for your target audience.
  • Use natural language and conversational content that answers user queries.

4. Voice Search Optimization:

  • Optimize for voice search by using long-tail keywords and answering common questions concisely.

5. E-A-T (Expertise, Authoritativeness, Trustworthiness):

  • Establish your website’s authority by showcasing expertise in your niche.
  • Build trust through high-quality backlinks and positive reviews.

6. Schema Markup:

  • Implement structured data markup to enhance search results with rich snippets.
  • Use Schema.org guidelines to mark up relevant content.

7. User Experience (UX):

  • Prioritize user-friendly website design and navigation.
  • Optimize for a seamless user journey and accessibility.

8. Technical SEO:

  • Conduct regular site audits to identify and fix technical issues.
  • Optimize meta tags, headers, and URLs for search engines.

9. Mobile-First Indexing:

  • Ensure your website’s mobile version is equivalent to the desktop version.
  • Monitor Google Search Console for mobile-first indexing issues.

10. Page Experience Signals: – Focus on factors like HTTPS, no intrusive interstitials, and safe browsing. – Implement security measures to protect user data.

11. Video SEO: – Create video content and optimize it for search engines and video platforms. – Use relevant keywords, engaging thumbnails, and video transcripts.

12. Local SEO: – Optimize for local search by creating and optimizing your Google My Business profile. – Encourage customer reviews and citations.

13. Content Freshness: – Update and refresh older content regularly. – Add new, relevant information to keep your website current.

14. AI and Voice Assistant Optimization:Leverage AI tools for content creation and analysis. – Optimize for voice assistants like Siri, Alexa, and Google Assistant.

15. International SEO: – Implement hreflang tags for multilingual websites. – Use geotargeting in Google Search Console for country-specific targeting.

16. Social Signals: – Promote content on social media platforms. – Encourage social sharing and engagement.

17. Analytics and Monitoring: – Regularly review website analytics to track performance. – Use data to make informed decisions and adjust your SEO strategy.

18. Backlink Audit: – Monitor and disavow toxic or low-quality backlinks. – Build high-quality, relevant backlinks through outreach and content.

19. AI-Powered SEO Tools: – Explore and utilize AI-driven SEO tools for data analysis and keyword research.

20. Adapt to Algorithm Changes: – Stay updated with search engine algorithm updates. – Be ready to adapt your SEO strategy accordingly.

21. Some more Basic SEO checks list:

  1. Install Google Tag Manager on your WordPress Website
  2. Install Google Tag Manager to a Shopify Store
  3. Check & Set Up Google Analytics using a WordPress Plug In
  4. Check & Set Up Google Analytics to your Shopify Store
  5. Check & Set Up Google Analytics with Google Tag Manager
  6. Setting up Google Search Console (GSC)
  7. Setting up Bing Webmaster Tools
  8. How to Connect and add Google Search Console data to Google Analytics
  9. Install Yoast SEO plug-in on your WordPress website
  10. Setting up Uptime Monitoring (and minimize downtime)
  11. Improve TrustRank adding Trust Pages: About us, Contact, Privacy Policy and TOS
  12. Improve TrustRank with Public WHOIS and Domain Registration Length
  13. How to configure HTTPS and get a Free SSL for your AWS website using Cloudflare
  14. How to configure HTTPS and get a Free SSL for your GCP website using Cloudflare
  15. Set Up Keyword Rank Tracking
  16. Set Up Backlinks Monitoring
  17. Configure Permalinks / SEO Friendly URLs
  18. Check if your Website is Mobile Friendly
  19. Check your website loading time
  20. Keep URLs Short
  21. Check and Optimize Your 404 Page
  22. Make it easy to share your content
  23. Claim your Brand on Multiple Social Networks
  24. Record User Sessions & Heatmaps to understand your users experience
  25. Use a Top-Performing Web Host
  26. Check The Server is Located Close to Your Service Area
  27. Use a CDN
  28. Check for Gzip Compression
  29. Check for HTTP/2
  30. Use a Caching Solution
  31. Minify JS/CSS Files
  32. Resize Large Images at Upload
  33. Compress and Optimize images
  34. Lazy Load Images & Iframes (YouTube embeds, etc)
  35. Always an up to date Technology (WordPress Plugin/Theme/Software)
  36. Optimize Database
  37. Check for HTTPS
  38. Check for one single WWW version
  39. Fix mixed content
  40. Create an XML Sitemap Manually & Add it to Google Search Console (GSC)
  41. Create an XML Sitemap with WordPress / Yoast & Add it to Google Search Console (GSC)
  42. Create a robots.txt File
  43. Consolidate duplicate URLs with Canonical tag
  44. Check and Fix Broken Links
  45. Check and Fix Redirect Chains
  46. Fix Missing and Duplicate Meta Titles and Descriptions
  47. Use Redirects Properly
  48. Check for Index Coverage Issues
  49. Check for Manual Penalties
  50. Keep Pages at Maximum 3 Clicks from Reach
  51. Use “noindex” and “nofollow” Tags Properly
  52. Disable Irrelevant Pages from Being Indexed (noindex)
  53. Have a Solid SEO Content Strategy
  54. Do Keyword Research
  55. Create Long-Form Content
  56. Create 10x Content
  57. Identify & Fix Content Cannibalization
  58. Identify and Fix Duplicate Content
  59. Create Content Hubs
  60. “Feed” the Hubs with Supporting Content
  61. Update Content on a Regular Basis
  62. Add Content to Your Categories
  63. Build Up E-A-T
  64. How to outsource & scale content writing
  65. Write for People, not for Search Engines
  66. Check the Target Keyword Matches User Intent
  67. Have the target keyword in URL, Title and Heading
  68. Use Focus Keyword in 1st Paragraph
  69. Use a Single H1 on Each Page
  70. Set an Enticing, yet SEO-Oriented Meta Title
  71. Write a Compelling Meta Description
  72. Use Subheadings for Content Hierarchy
  73. Format and Style the Content Properly
  74. Link to Relevant Inner Pages
  75. Link out to relevant, authoritative websites
  76. Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
  77. Name Your Images Properly
  78. Set Images Alt Text
  79. Check for Social Markup
  80. Check Dwell Time and Optimize It
  81. Strike for the Featured Snippet
  82. Don’t Over-Optimize
  83. Have a Solid Link Building Strategy
  84. Implement the “Competitive Analysis” framework to find SEO Opportunities
  85. Build Foundational Links
  86. Interlink Social Networks
  87. Start a Guest-Blogging Campaign for Link Building on Niche-Related Blogs
  88. Start a Resources Page Link-Building Campaign
  89. Ask Partners you’ve Worked with for a Link
  90. Turn Brand Mentions into Links
  91. Use Social Signals to Boost your Page Rankings
  92. Schedule Social Posting
  93. Blog Commenting Link Building
  94. Claim your Google My Business Listing
  95. Claim Your Yelp Listing
  96. Claim your Bing Places for Business Listing
  97. Optimize Listings
  98. Get on General Relevant Directories
  99. Get on Niche-specific Directories
  100. Reach Out for Reviews
  101. Reply to Reviews
  102. Publish Google Posts
  103. Check for Site-wide NAP Details
  104. Have Consistent NAP Details Across the Site
  105. Have Consistent NAP Details on Listings & Social Networks
  106. Have a Content Strategy Targeting Local Topics
  107. Claim Brand Mentions from Local Sites
  108. Add Local Business Markup to your Homepage
  109. Geotag your pictures
  110. Install a WordPress Blog on Amazon Web Service (AWS) with 12 Free Months
  111. Install a WordPress Blog on Google Cloud Platform (GCP) with $300 Free Credits
  112. How to Pick and Install a Theme for your WordPress Website
  113. Buy your own domain on GoDaddy
  114. How to assign your domain to your AWS using Cloudflare
  115. How to assign your domain to your Google Cloud Platform using Cloudflare
  116. How to assign your domain to your AWS using GoDaddy
  117. How to assign your domain to your Google Cloud Platform using GoDaddy
  118. Get G-Suite (Gmail, Docs, Drive, Calendar, Meet and more) for your domain
  119. Create your first G-Suite user & alias and check your email using Gmail
  120. Setup a Catch-All Email for your domain
  121. Backup and restore a WordPress website

Conclusion

We hope that this checklist expanded your SEO knowledge and that you found our tips helpful! We are aware many of these chapters have only scratched the surface while the underlying topic could fill many pages itself. However, this would go beyond the scope of our guide – see it as a starting point to dig deeper wherever you feel the need to!

ByDavid Adamson

Top 20 Digital Marketing Professionals 2026 [You Should Follow]

The world of digital marketing has completely changed the traditional business method. The advent of digital marketing has revolutionized the way sales and customer retention are handled.

With time, the digital marketing industry is expanding its progress. Digital marketing is not a static process, it is a continuous implementation with changing customer behavior.

There are very expert and influential professionals in digital marketing. They have carved a niche for themselves with their years of unparalleled experience and skills.

In which many wish to share their experience and have a cult following.

Gary Vaynerchuk : Gary Vaynerchuk is one of the most renowned digital marketing experts and is known as the ‘Father of Influence Marketing’. Gary Vaynerchuk was the first marketing influencer to become more popular and popular on YouTube with his show.

Gary Vaynerchuk is the owner of VaynerMedia Digital Marketing agency. He is one of the best-selling marketing writers and has been at the top of the list of top digital marketing influencers for some time.

Gary Vaynerchuk is a renowned digital marketer as well as an angel investor and a public speaker. If you want inspiration from the best, then Gary Vaynerchuk is him.

Neil Patel: Neil Patel is known as a true teacher of digital marketing, he has expertise in search engine and content marketing. Neil Patel is a leader in SEO education and is one of the top 10 digital influencers according to Forbes.

Neil Patel is the founder of Crazy Eggs, HelloBar, KISSmetrics and many other platforms. If you are a digital marketer then you must have known about Neil Patel’s website, it is a must for any digital marketer, where we get amazing information from great SEO tools and in-depth articles.

Ryan Deiss: Ryan Dees is the creator of the Customer Value Optimization strategy which is a major income model of online companies. She is the founder of a digital marketing company that provides quality training and service in SEO and brand building. Ryan Dees has worked as a digital marketing influencer with big companies like Uber, Spotify, and InfusionSoft. He has established an amazing reputation in the digital marketing industry.

Rand Fishkin: Rand Fishkin started his career as a blogger in 2003. After that, he started a software company and developed tools for SEO and got a huge success. Rand Fishkin is the founder of MOZ and is counted among the top influencers in Search Engine Optimization and Marketing. Follow Rand to improve your SEO techniques and stay updated with the latest SEO trends in search engines.

Larry Kim : Larry Kim is a Digital Marketing Influencer, a Coach, as well as the CEO and Founder of MobileMonkey and WordStream. He is a top contributor to Medium as well as one of the most famous writers on Medium. Larry Kim specializes in Facebook Ads, Google Ads, and SEO.

Pam Moore : Pam Moore is one of the top social media influencers. She specializes in social media optimization and conversion strategies and shares with followers the best strategies and techniques for promoting branding, selling on social media, brand development, social media optimization, and much more. He started as a social media marketing specialist and over time Pam Moore has earned his place as one of the best digital marketing experts.

Tim Ferriss : Tim Ferriss is known as the ‘Bad Boy’ of Digital Marketing. Tim Ferriss is the author of the 4-Hour Work Week which is on the Wall Street Journal and New York Times best-sellers lists. They have placed their bets on Facebook, Duolingo, Shopify, and others as investors. He is also known for his podcasts and audio shows. He helps brands grow and teaches Digital Marketing, Business Management, Leadership, and Business Development.

Kim Garst : Kim Garst is one of the top social media influencers and is one of the most retweeted digital marketers of all time. He was also included in the Forbes list of 10 Best Digital Marketing Influencers. He also serves as an advisor to companies such as MasterCard and Microsoft and is a popular keynote speaker. It can help you tailor your social media to your main traffic and sales channels.

Jennifer Polk : Jennifer Polki has worked as a consultant to chief marketing officers and marketing specialists all over the world. If you want to know about the multichannel marketing approach, then she is the best influencer for you. Jennifer Polki helps companies grow e-commerce companies, increase customer engagement and build brand awareness. If you want to hone the art of multi-channel marketing, Jennifer Polk can teach you how to do it the right way.

Derric Haynie : Derrick Heaney is known as one of the world’s top e-commerce tech and digital marketing influencers. He is also well known as a high-stakes poker player and also wrote the book “Quantum Poker”. Derrick is a serial entrepreneur who has multiple digital marketing agencies. Currently, they have E-commerce Tech, a free resource for e-commerce teams to find the right software and apps for development. Follow Derrick for e-commerce growth tips that will help increase your e-commerce conversions.

Isaac Rudansky : Isaac Rudansky is a top digital marketing expert and CEO and founder of AdVenture Media Group. He shares useful insights and tips on his “Isaac Rudansky Show” and makes marketing learning fun and refreshing. You should check out and follow his Udemy courses on retargeting, landing page design, Google Ads, and more. 

Jay Baer : Jay Bear is known for Viral Marketing and Lead Generation. He is a genius at customer retention and is also known for his podcasts. He is the founder of five multi-million dollar companies. She is the CEO and owner of Convince and Converts Digital Marketing Agency which works with clients such as Cisco. If you want to understand your customers, promote your brand, and your viral marketing to them then you must follow Jay Baer.

 Jeff Sheehan: Jeff Sheehan is known for his Viral Marketing. He is considered a viral marketing teacher. Bey Sheehan is the founder of Marketing Strategies, a company that develops marketing techniques for clients such as IBM and Apple. He has expertise in LinkedIn and Twitter marketing. 

Bhavik Sarkhedi : Bhavik Sarkhedi is India’s fastest growing content agency, RightWrite, and author of 3 bestsellers – The Week Pont Dealer, Sea to T Content Writing. He is globally recognized as one of the fastest-growing entrepreneurs in the digital marketing industry. He was listed by Forbes India as one of the best content writers in the country.

Leonard Kim : Leonard Kim is a top branding expert and one of the top digital marketing influencers. He is known to be one of the most followed TED speakers. Leonard Kim teaches impressively the business mindset, personal branding, influencer marketing, startup approach, LinkedIn marketing, and more.

If you are interested in learning about and learning about the latest digital marketing news, trends, and best practices, then you should follow Leonard Kim. Their effective methods will help you move forward.

Scott Stratten : Scott Stratton is known to be one of the top Video Marketing Influencers in the world. He has mastered the field of video marketing. Scotts was previously in the marketing of the music industry but over time he has evolved into a successful digital marketer. He is also the author and keynote speaker of several best-selling business and marketing books related to marketing.

Neal Schaffer : Neil Schaefer is one of the top social media influencers in the world. Apart from being an influential person, he is a consultant, speaker, and a wonderful writer. Neil Schaefer is more popular for his books, guides, and blog articles on digital marketing and social media marketing hacks and practices. He has created marketing material for Forbes, USA Today, and Mashable. For some quality tips and tricks about digital marketing and social media marketing, follow Neil Schaefer.

Donna Moritz : Donna Moritz is one of the experts in Digital Marketing, Social Media, Content, and Visual Marketing. She also serves as a brand ambassador for many successful companies. He is a pro in content strategy development. The socially ordered blog written by him is full of marketing hacks, tricks, and tips, with articles published on HubSpot and Marketo.

Mari smith : Mari Smith has carved a niche for itself in Facebook marketing and business strategy development and is one of the best marketing influencers in the world. She is known as the “Queen of Facebook Marketing”. She inspires clients to achieve their personal and professional goals. She started her career in 1999 and has been able to climb the ladder of success due to her skills and passion.


Dennis Yu : Denise has been credited as one of the top digital marketing experts. He is well known as a prolific and popular speaker on social media and digital marketing circuits. As a regular contributor to AdWeek and Social Media Checker, he inspires other marketers with articles on how to be more effective. Be sure to follow Dennis for more hot marketing tips and tricks to help you grow your digital agency.

About the author:

Moazzam is a digital enthusiast writer having 10+ experiences in digital industry. His publications are live on Hackernoon, E27.co, Yourstory and more. Currently heading digital marketing at TechIngenious a Mobile app development company in Jaipur, website development, software development and digital marketing services backed with skilled app developers and marketers.

ByDavid Adamson

IoT Trends of 2026: Securing the Power of Connectivity

The Internet of Things is becoming the unity of the core technologies, something you can catch by the end of 2026.

In reality, IOT has been strong in determining its value to the global public as a product. The global public has completely included IOT, where the technology will display for us in the future.

Starting from the common men to global organizations’ top executives, and simply automating the window blinds at home to the thousand-mile-long of the operating system.

IoT has changed every sector, from retail to smart Healthcare appliances. It is estimated that by the end of 2025, there will be 30 billion items connected with IoT devices. But security concerns with IoT devices will increase some people’s use of it.

What is IoT?

We are in the era of technology and there is something new coming every day. The Internet of Things (IoT) is a network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.

The increasing advancement in the field of electronic devices has led to the development of IoT devices. Many devices like Smart phones, watches, TVs, PCs, Baby cams etc fall under this category.

IoT or Internet of Things is a concept that refers to the interconnection between devices, objects and apps through the internet. IoT is an extension of the current Internet paradigm and has a great impact on businesses, government bodies and consumers. IoT devices can be anything that is connected to the internet such as a smart watch, every day appliances, smartphones, digital cameras, etc.

Do not worry about where you fall on the IoT choice curve. Knowing about different technologies commending IoT and its integration into existing systems is worth understanding about emerging trends in IOT 2026.

1. IoT at Core of Enterprise IT Operations

Today, a majority of companies use the IoT ecosystem which connects smart devices to drive their digital business. To automate certain functions and enhance overall productivity, this integration of IoT into core system operations would increase and understand the microlevel. With the help of IoT, Appliances such as vehicles and HVAC systems can be connected. We can also say that data is the fuel that allows the IoT app developments & the organization to collect or derive from it, which will be useful for their long-term success.

2. IoT in Retail, Healthcare & Supply Chain

IoT will improve in a change of fields, but most prominently, retail, health care, and supply chain growth are accepted. With the help of IoT, we can manage the hospital system efficiently. IoT also lets us link victims with doctors and nurses in remote areas.

In retail and supply, IoT chain sector helps to increase customer base and loyalty, offer a personalized experience, boost profits, and enhance record management.

The IoT app has allowed the store managers to build a new customer connection and has completed the short & direct journey that will improve the product maintenance process and build a long-lasting bond with first-time shoppers.

3. Connectivity options

With the aid of Low-Power Wide-Area Networks (LPWAN), we will be able to connect various IoT devices. We also know that IoT devices are performed with the connected sensors/devices. Hence, connectivity is required mostly while using the cloud environment. Most IoT technology companies use the cloud for data processing or to use the user interface to communicate with the sensor or computer and pass data over the external network.

With the support of changes such as Narrowband IoT can hit even low-cost communication areas at a more extensive audience. Therefore, more people can take advantage of IoT at low prices, and it can also reach places where connectivity to the Internet is low. A security camera is one of the best examples of that. A streaming video takes a lot of data, but a vast majority of the footage can be an empty hallway.

4. Addressing Security Concerns

The major problem is security in the IoT controlled power system. The IoT regulates connectivity and generates fragmentation, the higher possibilities of compromising system protection. In 2026, more reliable systems will appear which addresses complex network security challenges. New Year will be observing the emergence of a secure connected multiple smart device ecosystem. The move toward IoT would overcome automated device problems and reduce associated risks.

5. IoT & Blockchain

All the transactions that a person makes are transparent, with the help of Blockchain. Also, block chain helps in improving security concerns for all devices connected via IoT. The way we think about protection Blockchain can change.

The blockchain can be maintained and care can be taken of the duly decentralized advanced record for all transactions that took place in the network. It also allows many of the IoT apps’ compliance & requirements without the need to rely on the centralized model.

6. Iot and AI

AI is the period while people typically do things through their knowledge or memory on the screen or device. With the help of artificial intelligence, the user can set a lot of IoT things to act automatically. If these two innovations can be merged, the organization will make a significant digital transformation. By connecting these, you need not only massive investment but also new expertise and skills. These innovative technologies will give the business the maximum profit and will function more efficiently.

7. Big Data

Big data, without mention of big data, no list of future trends is complete. The trend of Big Data is here to drive the development of iOS applications by 2026. Big data integration helps developers build stable, powerful, and scalable iOS apps that fuel user growth and industry.

In 2026, big data tools will be more utilized that can collect the most significant data as and if required from a large pool. A new shape will be derived from Big Data.

8. Augmented Reality

No wonder Augmented and Virtual Reality are two of the next iOS developments of 2026. For a long time now, they have been going and are meeting software developers and businessmen who are looking to extend their diaspora. The obsession with AR games such as Pokémon Go and Dino Trek has increased over the past few years.

Apps like IKEA use AR’s power to provide customers with an unparalleled experience. AR technologies are expected to be a standard for their marketing, healthcare, and other major industries in the coming years.

9. Apple Pay

The development of online banking standards and the rapid growth of ecommerce have led in large part to the excellent creation today of electronic payment solutions for all customers. The use of the mobile wallet is still high across the globe, so many people regard it as an option to pay by default. We are not prepared to pay in cash or type in our wallet for their transactions.

The Apple developers have made the transfer of payment faster and simpler with the innovation of integrating payment passports with Apple’s pay – Mobile Wallet system. Apple Pay is highly secure and removes app saved data criteria. Data reveals that the Apple Payment Gateway is expected to increase by 200 percent. Apple has begun to support its customers’ peer to page portal network.

10. iBeacon

It is one of Apple’s best innovations. And marketing is growing more and more popular. So, what’s Apple’s iBeacon? Beacons are wireless transmitters that send Bluetooth-based signals. Once the connection is established, the iPhone of the user will display a push notification with a set message.

When a potential buyer enters the clothing store, when customers enter the shop, sensors inside the shop connect to the smartphone and send their personal information about the customer’s regular discounts, deals, and any details the shop owner needs to see.

Digging deep in IOT, Is it worth investing?

For last ten years, the Internet of Things topic has been trending amongst industrialists. Not only the business owners but it has been discussed among the college students as well. Over the past ten years, many companies have invested in the start-ups that develop Internet of Things products. But very few of these start-ups are actually profitable and most of these start-ups are loss making companies.

In this situation, we are going to be discussing, is it worth investing in an Internet of Things product? Or should you not consider investing in such business or product?

But before starting let’s talk about how an IOT product works and at what’s the development cost of these Internet of Things products. We have covered both of these concepts in detail in this article. Read this interesting article and do share your view regarding the same. Do not forget to share your view on the same as well.

How an Internet of Things product work?

An Internet of Things product talk to the server from some kind of connectivity either with the help of internet or local area network. An IOT machine is nothing but an electronic system that contains a software and the circuits. This software is directly connected with the machine. It sends and receives direct messages from the machine. When a user enters any value in the text value, the server converts text in binary number and once the conversion is completed the server converts that number into text and shows that to the users.

For text to binary conversion you can have a look here, https://www.aaryatables.com/numbers/text-to-binary

What’s the manufacturing cost of an IOT product?

The price of an IOT product differs from feature to feature. The more advanced features you select for your product; the price get higher. But a typical IOT product starts from $1000 and this price gets as high as $100K. If you are a developer, then the products might cost 15 to 20% lesser.

What’s the job scope?

Quite frankly, you need to learn a lot of things to get a full-time job and learn about this concept easily. The most common programming language that you need to learn to get a full-time job is Python programming language. It has a lot of in-built packages that can be useful to learn about IOT. The best part of learning Python programming language is that you can use this programming language for IOT purposes along with machine learning, deep learning and Artificial intelligence.

Should you buy such product?

Now, this is the main question and the answer will be yes you should definitely buy such a product if you are a technology enthusiast. This product is not an essential for our life. Most people use these IOT products for fun and after using it for a few days, they forget it just like most of the toys. So the bottom line is that you can buy one such product if you really are a tech-geek and want to know more about IOT products. Otherwise you should avoid buying such a product.

Should you invest in such product?

Investing in an IOT product can be tricky because more of these companies are loss-making and to get a good return in this business you have to have a faith in the product and invest for longer period of time. Before investing in one such product, you must check the balance sheet of such a company otherwise you might end up making loss.

So, this is my view regarding an IOT product and whether you should invest in such products or not. Kindly share you point of view regarding IOT products as well. It will be beneficial for our other readers.

Final Thoughts

In all areas of business, IoT is constantly reaching. IoT has made its presence felt particularly in health, retail, supply chain, and intelligent home. With all IoT devices connected to the Internet, the security problem has thus evolved.

Various solutions are given, such as robust encryption algorithms and Block chains to solve this problem. When more people link to the IoT devices, vast quantities of data are generated and used extensively by businesses to control the data.

ByDavid Adamson

How To Use Technology To Improve Your Business Growth in 2026

Want to know how to growth your business using latest technology in 2026 for more improvement. Lets get started.

When technology is utilized at its maximum potential, it can be quite useful in not only creating a business but also improving its growth and productivity.

The roots of technology in today’s world do not end in the business arena, it has penetrated into personal gadgets as well. Mobile technology, including portable devices like laptops and tabs, used for personal usage, has saturated the market with their presence.

Business and Commercial Usage

Regardless of the size of the business, small or large-scale, technology is helping them to grow and create a name in the business world. The presence of technology and the internet revolutionizes the whole business world.

A large amount of data is stored and transferred every minute by the businesses. Marketing and promotions over digitals media have become a standard for firms. It is not only more effective but also cost-efficient.

Here are a few ways in which you can make effective use of technology and the internet to enhance the brand position and business growth in 2026:

Data Analysis

Businesses use the data analysis for developing marketing strategies. The most prominent example is the recommendation system of social media. Ever felt like seeing ads for things, frequently that you have been looking for (searching via a search engine)?

This happens because of the cookies left by the websites in the system. They collect data from the public, which is then analyzed by the data analyzers who are specialized in studying consumer buying behavior. This technique is used to see what trends according to the demand of people.

Accessing big data at full potential can help businesses grow efficiently; along with that comes many other benefits which like:

  1. Workable intuition develops a sense of eradicating risks at the root, which improves future performance.
  2. Competitors and other threats can be understood and kept under consideration. This will contribute to developing business strategies accordingly.
  3. As this helps in knowing trends and public demand, it will help in the improvement of services and products.
  4. This improves data analysis techniques which also helps in analyzing data in future and gives you a competitive advantage in the market.
  5. Online reputation and brand image improve when business production becomes effective. This happens only because of big data analysis.

Cloud And Data Storage

Cloud is a practical and convenient way of storing data. Before the step-in of technology in the business world, data storage was a huge problem; it either was unsafe or insufficient.

A big chunk of resources was used to manage it. Since the innovative cloud system has become a part of the business world, data storage is not a problem anymore. For terabytes to petabytes, Huge databases are maintained on a daily basis even with sensitive and confidential information, overcloud.

Sharing, transferring, and safekeeping of data has been entirely revolutionized by the cloud data storing system. The staggering implications of data storage are taking over the offline storage system including, system storage itself and other devices like USBs, Compact discs and drives.  

  1. You can achieve efficient and easy access to your data for anywhere in the world without having to go through any troubles of carrying heavy (hard) drives, cables and storage devices.
  2. Cloud acts as an excellent backup for all kinds of data. In case of any data misplacement or loss, you can get a smooth and efficient back up from the cloud, anytime.
  3. As mobile technology is advancing, storage problems are being resolved. The cloud provides limitless data storage. Instead of remaining limited to the device or SD card storage, you can now enjoy the unlimited capacity of the cloud.
  4. Document collaboration with advanced tools in real-time is now possible with the cloud, which can help you improve your business by providing a record for all activities and production.

Explore Digital Marketing

Are you still using paper media and old school ways to market your business or product? Forget all that as now technology has taken over and has made lives easier by all means.

You can now sell and promote your business through social media and the internet. It is not only more effective but also consumes less time and resources.

Types Of Digital Marketing

  1. Social Media
  2. SEO (Search Engine Optimization)
  3. Emails and text messages
  4. Digital media training

Paid promotions and advertisements are a great way of increasing growth as it brings traffic to your business and creates a name in the business world.

Running ads on YouTube, Facebook, Instagram and other social media platforms will not only introduce more people to your business but also inform your potential customers with the upcoming products and services.

With social media promotion, your brand name is brought about in front of ordinary people, whereas with SEO, you can reach a targeted audience. Via SEO, optimization of your customer reach increases up to a great extent.

Emails, text messages and media training help in improving digital marketing strategies which can lead to a better approach in promotions and brand image maintenance.

Customer Experience

Innovative technology has improved customer experiences all in all, which is becoming an incredible factor for businesses. With innovative technology, companies are better able to treat and serve their customers on time.

1.     VR (Virtual Reality)

Virtual Reality is usually considered as an entrainment maneuver. It is much more than that. Nowadays, large businesses have been using VR to give their customers a walk-through experience of their new ideas which makes them get feedback for future evaluation and improve their status simultaneously.

Fashion Industry, Automobile industries and Console makers like Sony PlayStation have been using virtual reality to provide their customers with a life-like experience for their future launches and have been successful in fulfilling their goals.

2.     On-Spot Customer Support

Customer support is an essential part of any business. If you are not serving your customer right and on time, it is just not worth it. Using innovation like mobile technology and the internet can help in reaching your customer and resolving their issues, effectively and efficiently.

Chat heads on websites with an on-spot customer service representative is quite convenient for people to solve their issues as soon as they face any. It is an excellent option for people who tend to use the website for services like online shopping and product specification information.

Feedback is essential for growth. If you have sufficient knowledge of your performance, you can make a better evaluation and alteration of the procedure and strategies. Generate a feedback box on your website or online business page to get feedback, suggestions and reviews from customers to improve your performance and grow bigger and bigger.  This is another way of smart data collection, getting to know your customers’ consumer buying behavior better.

Communication And Reach

Regardless of the nature of any business, communication is an essential key to better growth and performance. In the case of digital marketing and online store running, communication barriers are lifted.

Effective Communication

Using innovative technology like the internet and social media, communication has been made more effective. You can deliver your message via text, voice, images and even videos. This brings more clarity and removes all kinds of ambiguities keeping the communication transparent.

Sometimes the transfer of information requires security and encryption for cybersecurity purposes. Advanced technology like RFID and other authentication methods can quickly secure your sensitive information until it is delivered to the right person.

Efficient Communication

For the information to reach the right person is not enough in business. Timing is quite important too. If the communication is not efficient, not only the internal business affairs are affected, but the customers and potential buyers also lose interest.

By improving your response timing and making communication more efficient, the production would catch pace as well as your customer service feedback would improve too, increasing consumer morale and brand image.

Online Payments

Online payments are a blessing not only for the business but for the customer as well. Previously there were security issues where people did not have confidence in online cash transfer due to problems like stealth and hacking.

The new seamless accounting program integrated by many businesses is providing reliable and useful online payment methods and record management.

Online systems and technological development have made payment methods flexible which benefits small to big, all kinds of businesses.

It reduces expenses of cash collection and prevents the stealth of money as well. Management of accounts and bills manually can be a chaotic and lengthy procedure.

Another benefit of this technology is enhanced customer experience. Online payments help customers purchase goods or services with a convenient payment method without having to deal with physical money transfer.

As customer experience improves, the image of the company develops. This means that not only the internal affairs are going smoothly, but the externalities are favoring the growth of the business too.

ByDavid Adamson

Top Crypto YouTube Influencers January 2026

What does it take to make you a Crypto YouTube influencer? As you might guess, it takes more than just having a strong channel and attracting a lot of subscribers. It takes consistency, patience, and strategy. Whether you’re just starting out or have been at it for years, there are certain steps to becoming successful on the platform. This list covers the top 10 Crypto YouTube influencers 2026 that consistently share their knowledge with the community in multiple videos per day.

Why Do You Need Crypto YouTube Influencers?

1. Crypto YouTube influencers are a vital part of the crypto community. They help to spread awareness of cryptocurrency and blockchain technology to a wider audience.

2. Crypto YouTube influencers have a huge impact on the overall growth of the crypto market. Their videos provide valuable information about cryptocurrency and blockchain technology to a wider audience.

3. Crypto YouTube influencers should be carefully chosen in order to ensure that their videos are effective and useful. They should also be consistent in their videos in order to create a strong brand image for themselves. 

4. Crypto YouTube influencers should be focused on creating value for their own audiences, as well as the wider crypto community. This is vital in order to ensure effectiveness you can use ICO video marketing in digital marketing are effective and retain their audience’s interest.

5. Crypto YouTube influencers should understand which videos on crypto and blockchain technology to upload, which videos to avoid uploading, and how to upload them.

6. Crypto YouTube influencers need a strong understanding of SEO and publishing marketing in order to be successful. They should also have excellent video editing skills in order to make the most of the visual content that they produce.

7. Crypto YouTube influencers will have a huge amount of competition due to the large number of people who are willing to create crypto-related content for free.

Top Crypto YouTube Influencers

Crypto is a growing phenomenon and a lot of people are starting to invest in it. One way to increase your chances of making a profit from this investment is to follow some of the top crypto YouTube influencers.

These influencers are responsible for driving a lot of interest in crypto and blockchain technology, and their influence can be very powerful. If you want to make the most out of your investment in crypto, you should definitely follow these influencers.

Here are the top crypto YouTube influencers:

1. Andreas Antonopoulos: 

Andreas is one of the world’s leading experts on bitcoin and blockchain technology. He has written several books on the topic, and his YouTube channel has over 2 million subscribers. His videos are well produced and highly educational, which makes them a great resource for anyone interested in cryptocurrencies.

2. Paul Vigna:

 Paul is a financial journalist who has written about cryptocurrencies for The Wall Street Journal, TheStreet.com, and other major publications. His YouTube channel has over 1 million subscribers, and his videos are well-researched and informative.Ivan on Tech: Ivan Liljeqvist is known for his informative and often technical explanations of blockchain and cryptocurrency topics, as well as interviews with industry experts.

3. DataDash (Nicholas Merten):

Nicholas offers market analysis, trading tips, and cryptocurrency reviews, along with broader market insights.

4. Boxmining (Michael Gu):

Michael Gu covers a wide range of cryptocurrency and blockchain topics, including market updates, project reviews, and educational content.

5. Crypto Zombie (K-Dub):

K-Dub provides daily cryptocurrency market updates, reviews of blockchain projects, and technical analysis.

6. The Moon (Carl Martin):

Carl focuses on technical analysis of cryptocurrency markets and Bitcoin price predictions.

7. Crypto Lark (Lark Davis):

Lark offers cryptocurrency news, reviews, and market analysis, along with a focus on privacy coins and ICOs.

8. Crypto Bobby (Rob Paone):

Rob discusses cryptocurrency news, market trends, and investment strategies, often in a straightforward and easy-to-understand manner.

9. Crypto Daily:

Known for his humor and entertaining style, Crypto Daily covers a wide range of cryptocurrency topics, including news and market analysis.

10. BitBoy Crypto (Ben Armstrong)

Ben Armstrong provides cryptocurrency news, reviews, and market analysis, often focusing on altcoins and emerging projects.

11. The Modern Investor (Michaël van de Poppe):

Michaël offers technical analysis and market updates for cryptocurrencies, with a focus on long-term investment strategies.

12. Crypto Crow (Jason Appleton):

Jason covers cryptocurrency news, project reviews, and interviews with industry experts.

What is an Influencer?

An influencer is someone who has a large social media following and can influence the opinions of others. They can do this by sharing content that is interesting or provocative, which can lead to increased engagement on their social media platforms.

Crypto influencers are a special type of influencer. They are people who are experts in crypto currencies and blockchain technology. They use their knowledge to share content on YouTube and other platforms, which can help to increase awareness of these technologies.

Crypto influencers can have a major impact on the popularity of cryptocurrencies and blockchain technology. By sharing informative videos, they can help to educate people about these technologies and encourage them to invest in them. 

Each time one of these influencers shares a video, it can get thousands of views. These types of influencers are the key to getting mass attention for any crypto-related topic. People who want to invest in cryptocurrencies and blockchain technology should start by looking at the most popular crypto influencers on YouTube. As they watch each new video, they will be able to learn about anything that is relevant to them.

How do I find a Cryptocurrency YouTube Channel to follow?

When it comes to finding the best cryptocurrency YouTube channels, it can be difficult to know where to start. Fortunately, there is a way to find the right channels without spending a lot of time searching.

The first step is to search for cryptocurrency channels that are popular among professional traders and investors. These channels are likely to have information about the latest trends and news in the cryptocurrency world.

Next, it is important to find channels that are entertaining and informative. Cryptocurrency YouTube channels should provide interesting content that is easy to understand. They should also have videos that teach viewers about various cryptocurrencies and how they work.

Finally, it is important to research which cryptocurrencies are being discussed on the most popular cryptocurrency YouTube channels. This information can help you identify which cryptocurrencies you should invest in. It is also a good idea to subscribe to a few of the top cryptocurrency channels to stay in the loop.

What is this?

Cryptocurrency YouTube channels are useful because they provide information and entertainment, making them an invaluable resource for new investors. The best channels are those that are engaging and informative. For this you can use Incrementors video marketing services. One of the most popular types of videos on these channels is those about news and latest trends in the space. 

As well as providing information, some of these channels are also entertaining. There are several ways to find such channels. Here we present some tips for finding information about cryptocurrencies from YouTube and other online sources: Read online resources: You can read up on various cryptocurrencies by visiting websites that have been mentioned on various cryptocurrency YouTube channels.

Conclusion

Crypto YouTube influencers have been a major force in the crypto world for some time now. They are able to spread awareness of cryptocurrencies and blockchain technology to a wider audience than traditional financial media outlets.

Some of these influencers have millions of subscribers, which means they can have a significant impact on the market. If you’re looking to get ahead of the competition and start promoting your own cryptocurrency, following one or more top crypto YouTube influencers could be a great way to do that.

ByDavid Adamson

How Your Choice of CMS Can Affect Your SEO

Those working in the world of search engine optimisation will know that it is a bit of a balancing act. There are over 200 ranking factors set out by Google, and covering all of these is necessary to usurp the competition and achieve your SEO goals. Yet with so many ranking factors, it is all too easy for certain aspects to be overlooked or even forgotten. 

That said, many businesses overlook the impact that their CMS has on their websites’ performance. 

When someone chooses a content management system, the main objective will be finding a platform that supplies the right tools and solutions to facilitate their web design vision. Unfortunately, SEO is rarely at the top of the list of priorities when picking a CMS. This oversight  can end up costing you in the long run. 

Understanding the ways in which a CMS can affect SEO is crucial for businesses hoping to rank well on Google. To better comprehend this relationship, we spoke to Paul Morris, managing director of Bristol SEO agency Superb Digital. Paul explained how a CMS can have a positive, or negative, impact on search ranking and what to do if you feel you’ve made the wrong decision.

What is a CMS?

First things first, and to avoid any confusion, it is important to know what a CMS is and how it functions. 

A content management system makes it possible for users to create and manage a website with relative ease – no coding required. Rather than toiling  with confusing code that takes ample time to study and understand, a CMS presents you with a user-friendly interface. This interface allows a user to produce, modify, manage, and publish content on their website.

This also extends to deciding on the overall design of the website. With a CMS, it is possible to use templates and extensions – whether these are included or downloaded/purchased from an external developer – to craft a site that perfectly matches up with your vision. 

While a CMS is built to essentially hide the confusing code from users, it is still possible with certain platforms to directly view and edit a site’s HTML and CSS. As a result, you are able to make small alterations and fine-tune certain elements of a site. This means you’re not restricted in your site building endeavours. 

There are many CMS software options available on the market today. Popular choices include: 

  • WordPress
  • Joomla
  • Magento
  • HubSpot CMS Hub
  • Drupal
  • Wix
  • Shopify

Aside from the fact they require no prior knowledge of coding or script, there are numerous benefits gained from using a CMS. It is easy for multiple users to access and collaborate through a CMS – all at the same time. They incorporate built-in security features, updates are easy to make, and most major CMS providers offer dedicated customer support. 

Another positive with CMS platforms, and most pertinent for this very guide, is the integration of SEO features and extensions. 

How can a CMS affect SEO? 

What many CMS users fail to consider is the impact that a system can have on their wider SEO strategy. As for which camp your CMS falls in, this is dependent on numerous factors. These include: 

Built-in SEO features and plug-ins 

In terms of the SEO friendliness of a CMS, this starts with what built-in features – if any – they include. 

Certain platforms offer built-in optimisation features from the get-go. Joomla, for example, provides users with a chance to add meta descriptions and keywords to each web page before publishing. However, this alone isn’t enough to truly optimise your content. Fortunately, Joomla offers SEO extensions like EFSEO and Google Structured Data, giving you additional power and specialised features to push your search optimisation to the next level. 

Unfortunately, not all CMSs are created equal. Even those with built-in SEO features have their limitations and often require plug-ins to bridge the gaps. If additional plug-ins are not an option, this will seriously limit what you can achieve with your on-site SEO efforts. 

Crawling content 

For your content to be considered by Google for its search rankings, it needs to be crawlable by Google’s search bots. After all, if Google cannot find your content, it doesn’t exist as far as they are concerned. 

While a CMS typically won’t get in the way of your website being crawlable, there are situations where it can affect this area of your SEO. That’s right – your CMS can cause various elements of your website to become uncrawlable

One of the main culprits for this is when duplicate pages are generated by your CMS. This can occur if a visitor’s ID is added to every URL on your site. Google doesn’t like dynamic URL strings like this. It confuses their bots, which, in turn, results in your site not being ranked correctly. 

With the right CMS in place, you don’t have to worry about your content being avoided by Google’s crawler bots

Website performance

Out of the 200+ ranking factors, there are certain ones which take priority over others. Website performance is one of those factors. If your site is sluggish and unresponsive, wave goodbye to any thoughts of landing on Google’s first page of search results. 

When it comes to website performance, this can be impacted in different ways. The website host you select plays a big role in load speeds, for instance. With that said, another key aspect is the CMS you have chosen. 

The best CMS platforms are built with site speed at the forefront. They include elements – whether this is themes or plug-ins – that intend to do the opposite of slowing down your pages being loaded. They cover all of the technical aspects in the background, ensuring your site is firing on all cylinders externally. 

On the other hand, there are CMS platforms which can have a negative effect on your site’s performance. They can utilise themes that are overloaded with components which take a relative age to load. Considering even a one second delay can have repercussions for your SEO efforts these days, that’s bad news. 

What you need to do if you have a bad CMS

Identifying a sub-optimal CMS is the first step on the road to better ranking. While a bad CMS isn’t great for your SEO efforts at present, there’s good news: there is light at the end of the tunnel. First, however, there are certain steps to be taken.      

Assess the situation

Before you move from your perceived ‘bad’ CMS, ensure there’s nothing that can be done to improve the SEO situation on this platform. For instance, it may not supply you with SEO tools right out of the box, but there could be an all-in-one SEO plug-in available that solves all of the issues with your current system. 

Okay, that’s unlikely. Yet it is important you fully assess your current situation before deciding to proceed. 

Understand the effort required to move

So, you have come to a decision: you will be moving your website to an entirely different CMS. That decision was likely an easy one to make. What’s less easy, however, is actually completing this move successfully. 

Make no mistake, switching to a different CMS – particularly if you want to keep your website in its current form – is a difficult, time-consuming, and costly procedure. Make sure you account for all of this before you venture forward with this massive undertaking. 

Select your new CMS

If you’re moving to a new CMS, it’s well worth doing your research.  That said, with so many options available, it can be tricky to select a CMS with full confidence. Different systems have different pros and cons, so trying to weigh up all of these is not straightforward. 

When we spoke to Paul, he recommended two main CMS platforms: WordPress and Shopify. These are among the most popular systems on the market today, and for good reason. They pack in a lot of features, including the necessary tools required to improve your website’s SEO. 

Ask An Expert      

A good CMS exists as a foundation for an SEO campaign to be built upon. For this reason, it’s important to choose a system that benefits your strategy. If the technicalities of web development and hosting aren’t your cup of tea trying to tackle a CMS transfer on your own is likely too much. This is where receiving assistance from a professional outlet is highly recommended. 

When you pass on this task to a professional agency, this instantly takes a lot of stress off your shoulders. Just make sure you opt for an agency which knows exactly what it’s doing when it comes to switching CMS platforms. The last thing you want is for this transfer to go wrong, which will only cost you further time and money – and it could further impact your SEO strategy. 

ByDavid Adamson

Building Your Own NFT Marketplace Website And Mobile Application.

The digital collectibles (NFT) market is growing in popularity.

If you intend to enter this market, you may want to learn how to create your market.

Aside from growing popularity, the NFT market is still in its early stages, with more options to choose from.

Introduction to NFT (Non-Fungible Token)

NFT Markets is an online market used to exchange NFTs.They are similar to other e-commerce markets in some ways.

NFT (Non-Fungible Token) is an encrypted token created by entrepreneurs and developers using public blockchain platforms such as Ethereum.

But there is a certain difference between NFT and other crypto tokens which are:

  • NFT is the only encrypted token. Bitcoin is the same as another Bitcoin (BTC), but each NFT is unique.
  • NFT cannot be divided into smaller blocks; however, Bitcoin and Ethereum can be divided into smaller blocks.

Apart from difference, there are certain similarities too:

  • Developers are using blockchain platforms such as Ethereum to create crypto tokens that are effective for NFTs.
  • You can create crypto tokens by encrypting certain computer programs, which is the same as NFT.

OpenSea

OpenSea is a popular NFT market.You can find different types of digital collectibles here.

These include artworks, trade cards, digital collections related to sports, and more.

You can use NFTs on digital collectibles, and OpenSea allows you to search and purchase different types of NFTs.

Another popular NFT market is Rarible.

It offers all of the standard NFT market functions. You can sign up for an account and then create a digital collectible later. You can sell them using Rarible. You can look for and purchase collectibles.

Checkout the list of top 13 NFT marketplaces to take an ideas from developing one for your own.

Features of the NFT Marketplace website or application?

  • E-commerce type storefront
  • Search functions, including advanced functions; various search filters
  • create product lists
  • View the status of product lists.
  • Shopping function, including shopping cart, checkout, and other functions;
  • Auction function;
  • Integration with popular digital wallets; payment function
  • Product identification function.

Once you have decided what function to include you need to design it, for that you use platforms like Drupal, Magento, and so on.

There are also NFT marketplace clones and pre-design web & app templates that you can use.

NFT Marketplace creation overview

Let us briefly talk about creating an NFT market by creating an NFT. We recommend that you create an NFT on the Ethereum blockchain platform. For this, you need to develop smart contracts from Ethereum.

  • Create an Ethereum account. Use easy-to-use Ethereum wallets such as an eth-light wallet.
  • Install testrpc, a popular blockchain client.
  • You need to install Web3.js, the Ethereum JavaScript API. contract.
  • Install MetaMask, a popular browser extension used to communicate with Ethereum.
  • You need to use the Ethereum standard ERC-721 for NFT.
  • Use Remix to encrypt your smart contract. It is a popular IDE for writing Solidity smart contracts.

Conclusion

As the NFT marketplace is gaining its strength in the main digital world, more and more people are getting used to it. It gives opportunities to people to either start their NFT marketplace or even sell and buy items over there.

By joining the NFT marketplace as an artist you can make your art like music, photography, and other art more valuable and also one of its kind.

ByDavid Adamson

Combo of Email and SMS for Halloween 2026: Making Money on Emotions

Halloween is a great reason to keep oneself in line and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible provided by top digital marketing company. For example, the union of SMS and email newsletters work great for any budget.

SMS will allow you to briefly and quickly inform Central Asia of a favorable offer. And in emails, you can add more details, colorful illustrations, and play on the emotions of a potential client.

In this article, we have collected for you the most exciting ideas and examples of how to make money on Halloween using email and SMS newsletters in 2021.

Halloween marketing newsletter to boost sales in 2022

Halloween is a favorite holiday for many people. Many attend parties dedicated to this day. And for them, you need to create an appropriate image. Halloween preparation time is a gold mine for cosmetics, clothing, and accessories stores. Also, candy shops can benefit from the holiday, because it is impossible to organize a festive table without them.

Halloween marketing newsletter to boost sales in 2021

If you have taken care of creating a unique collection for Halloween in advance, now it is essential to quickly and efficiently notify customers about the availability of thematic products. The email newsletter will help you with this, and you can show the recipient their photos right away. The newsletter can be built according to the formula – more product demonstration and less unnecessary information.

Advertise related products in the email newsletter

H&M Halloween Collection. The newsletter is illustrated with examples of specific products. The prices are indicated, thanks to which the client will be able to understand how much the Halloween look will cost immediately.

A collection, which can help you with a full-fledged image from the Yoox store. The goods in the letter are grouped, which will make it easier for customers to choose from.

A specially created for Halloween collection of sweets from the famous British producer Hotel Chocolat UK. Chocolates in the form of skulls, pumpkins, bats, and ghosts are in high demand on the eve of the “scary” holiday. The mailing list is designed in thematic black-and-orange colors, and a maximum of product photos is presented.

Customize your Halloween product line

Far from everyone has the opportunity to create a separate collection for this holiday. But this holiday can still be profitable if you find the right approach.

Create a thematic selection of what is already in the assortment, and give it all to the user in a beautiful wrapper of the Halloween email newsletter.

Customize your Halloween product line

The CONSUL Swiss watch store decided to increase profits during Halloween and sent the target audience a selection of watches in colors corresponding to the atmosphere of this holiday (black, orange, red). Please note how succinctly the letter is made. At the very beginning – an enticing picture with a pumpkin. Next, there are photos of watches, grouped by color, and prices. Nothing extra.

Estee Lauder decided to send customers a selection of cosmetics in dark and unusual colors since it is in demand for parties. An additional promotional code when buying for a certain amount motivates customers to complete a more substantial order.

Lancome decided to sell more ordinary red lipsticks during the exploitation of the holiday. A vast number of users will acquire it, as it is suitable not only for celebrating Halloween, but also will be useful in everyday life, saying the following: “Happy Halloween! Celebrate the worst day of the year with our iconic Matte Shaker liquid lipstick. ”

Discounts on all Halloween products

Discounts on all Halloween products

Many companies go in an even more straightforward way. They do not think about the conformity of goods to the holiday theme but make discounts on the entire assortment. Nevertheless, it works.

A 13% discount on everything from a skateboard, snowboard, and clothing store for these sports. The only thing that can connect this promotion with Halloween is the number 13. However, the discounts have never been ineffective, so the company will make a profit by using the festive mood of customers for its benefit.

Email Halloween Event Invitations

Email Halloween Event Invitations

Entertainment establishments can make good money at parties and other themed events. And some companies organize free events to increase customer loyalty.

To attract more people, combine two communication channels: send an SMS in advance with an invitation to the institution, and after it – an email reminder in a festive design with details. In the email, place as many details as possible about the event or the contact phone number so that the person can call.

Do not forget about atmospheric design.

Halloween image emails and SMS

Halloween image emails and SMS

This holiday is another reason to make your brand more accessible and loved among the target audience. Halloween is a great excuse to increase company recognizability. But at least, you need to think through an exciting newsletter, contest, or giveaway.

Contests, pranks, giveaways, interactive email campaigns

They are great helpers in business promotion. Halloween is another reason to hold a contest, joke, or giveaway. Notify users of it using a colorful email with a detailed description of the action and a resounding appeal to action.

Interactions always work well, as they act on the “inner child” that is in each of us.

Halloween atmosphere in the design and text of the email newsletter

Halloween atmosphere in the design and text of the email newsletter

To convey the festive mood you need:

  • Design made in thematic shades: black with orange;
  • The presence in the design of the letter of Halloween symbols: pumpkins, bats, etc. .;
  • Words that create a “frightening” atmosphere;
  • “Scary” numbers;
  • Halloween slogans.

Black and orange color scheme

Be concise and carefully combine these shades. The central part of the background on which the text will be located is better to make black so that white letters are well-read on it. Choose orange so that it does not hurt your eyes. You can use several of its shades, but no more than 3.

Halloween symbols in the design

Add bats, spiders, pumpkins, ghosts to your letter design – anything that will be associated with the “creepy” atmosphere of this fall holiday.

“Scary” and at the same time, cute design: a charming cat with vampire’s teeth, bats, and funny ghosts – what else is needed to convey the “eerie” and at the same time, joyful Halloween atmosphere.

Words that convey the atmosphere of a “scary” holiday

Use in the headline and body of the letter all the epithets associated with Halloween: “scary,” “terrible,” “awful,” “devilish,” “hellish.” You can come up with something of your own, as these words are already quite hackneyed.

“Scary” numbers

To convey the atmosphere, use symbolic names. Usually, spooky associations cause sixes, and 13. For example, 66% for Halloween, especially. 

Bright Halloween headlines

In America and Western Europe, where the holiday comes from, children go home in costumes this evening and ask for sweets with the question “Trick or treat?” Variations of this question can be used in the mailing list. This will help to convey a festive Halloween atmosphere and “beg sweets” from the target audience.

M.A.C. conveys the Halloween mood with the heading “Beauty or Life,” and also offers a selection of products for holiday makeup. All this on a “creepy” black background with orange accents.

The rules of multi-channel marketing in email and SMS mailing

The rules of multi-channel marketing in email and SMS mailing

Combining email with SMS is very profitable since you can combine the advantages of these two channels in one campaign.

Email allows you to transfer more information to the user and immediately force him to perform the target action (for example, go from the letter to the website of the online store and quickly place an order). Still, the person checks the mail only several times a day. SMS, most likely, will be read in the first 3 minutes from the moment of receipt.

Therefore, in the end, we decided to give you some tips on the proper combination of SMS and email newsletters to rationally use the advertising budget and get the maximum benefit from the campaign:

First, send an email, then SMS. For example, notify the target audience of the Halloween event in advance (for example, two weeks before the holiday). In this letter, give all possible details. And send SMS on the eve to remind the person of the time and place.

If you want to save on mailing, send SMS only to those from whom the response to the email was not received.

You can add a newsletter to this Viber chain. This will help reduce the cost of the campaign. You can save by replacing ppc ads with messages in Viber. First, warm the audience with a message in the messenger that you will soon launch a holiday sale for Halloween. Then, send a bright message to an e-mail with all the details. To users who have not made a purchase, send SMS with a notification that there are still discounts, but the promotion is ending soon.

Combine short and concise SMS with detailed, colorful emails to make Halloween not only fun but also beneficial for your business!