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A Complete SEO Checklist 2021

ByDavid Adamson

A Complete SEO Checklist 2021

This checklist aims to provide you with a comprehensive collection of tips, tricks and best
practices that help you to optimize and streamline your SEO efforts. The guide covers a
wide range of important SEO aspects from A to Z that we recommend you to consider –
for an efficient and targeted SEO strategy.

So what are you waiting for? Let’s dive right in!

  • Install Google Tag Manager on your WordPress Website
  • Install Google Tag Manager to a Shopify Store
  • Check & Set Up Google Analytics using a WordPress Plug In
  • Check & Set Up Google Analytics to your Shopify Store
  • Check & Set Up Google Analytics with Google Tag Manager
  • Setting up Google Search Console (GSC)
  • Setting up Bing Webmaster Tools
  • How to Connect and add Google Search Console data to Google Analytics
  • Install Yoast SEO plug-in on your WordPress website
  • Setting up Uptime Monitoring (and minimize downtime)
  • Improve TrustRank adding Trust Pages: About us, Contact, Privacy Policy and TOS
  • Improve TrustRank with Public WHOIS and Domain Registration Length
  • How to configure HTTPS and get a Free SSL for your AWS website using Cloudflare
  • How to configure HTTPS and get a Free SSL for your GCP website using Cloudflare
  • Set Up Keyword Rank Tracking
  • Set Up Backlinks Monitoring
  • Configure Permalinks / SEO Friendly URLs
  • Check if your Website is Mobile Friendly
  • Check your website loading time
  • Keep URLs Short
  • Check and Optimize Your 404 Page
  • Make it easy to share your content
  • Claim your Brand on Multiple Social Networks
  • Record User Sessions & Heatmaps to understand your users experience
  • Use a Top-Performing Web Host
  • Check The Server is Located Close to Your Service Area
  • Use a CDN
  • Check for Gzip Compression
  • Check for HTTP/2
  • Use a Caching Solution
  • Minify JS/CSS Files
  • Resize Large Images at Upload
  • Compress and Optimize images
  • Lazy Load Images & Iframes (YouTube embeds, etc)
  • Always an up to date Technology (WordPress Plugin/Theme/Software)
  • Optimize Database
  • Check for HTTPS
  • Check for one single WWW version
  • Fix mixed content
  • Create an XML Sitemap Manually & Add it to Google Search Console (GSC)
  • Create an XML Sitemap with WordPress / Yoast & Add it to Google Search Console (GSC)
  • Create a robots.txt File
  • Consolidate duplicate URLs with Canonical tag
  • Check and Fix Broken Links
  • Check and Fix Redirect Chains
  • Fix Missing and Duplicate Meta Titles and Descriptions
  • Use Redirects Properly
  • Check for Index Coverage Issues
  • Check for Manual Penalties
  • Keep Pages at Maximum 3 Clicks from Reach
  • Use “noindex” and “nofollow” Tags Properly
  • Disable Irrelevant Pages from Being Indexed (noindex)
  • Have a Solid SEO Content Strategy
  • Do Keyword Research
  • Create Long-Form Content
  • Create 10x Content
  • Identify & Fix Content Cannibalization
  • Identify and Fix Duplicate Content
  • Create Content Hubs
  • “Feed” the Hubs with Supporting Content
  • Update Content on a Regular Basis
  • Add Content to Your Categories
  • Build Up E-A-T
  • How to outsource & scale content writing
  • Write for People, not for Search Engines
  • Check the Target Keyword Matches User Intent
  • Have the target keyword in URL, Title and Heading
  • Use Focus Keyword in 1st Paragraph
  • Use a Single H1 on Each Page
  • Set an Enticing, yet SEO-Oriented Meta Title
  • Write a Compelling Meta Description
  • Use Subheadings for Content Hierarchy
  • Format and Style the Content Properly
  • Link to Relevant Inner Pages
  • Link out to relevant, authoritative websites
  • Never Link to a Page/Website with the Same Anchor the Current Page is Targeting
  • Name Your Images Properly
  • Set Images Alt Text
  • Check for Social Markup
  • Check Dwell Time and Optimize It
  • Strike for the Featured Snippet
  • Don’t Over-Optimize
  • Have a Solid Link Building Strategy
  • Implement the “Competitive Analysis” framework to find SEO Opportunities
  • Build Foundational Links
  • Interlink Social Networks
  • Start a Guest-Blogging Campaign for Link Building on Niche-Related Blogs
  • Start a Resources Page Link-Building Campaign
  • Ask Partners you’ve Worked with for a Link
  • Turn Brand Mentions into Links
  • Use Social Signals to Boost your Page Rankings
  • Schedule Social Posting
  • Blog Commenting Link Building
  • Claim your Google My Business Listing
  • Claim Your Yelp Listing
  • Claim your Bing Places for Business Listing
  • Optimize Listings
  • Get on General Relevant Directories
  • Get on Niche-specific Directories
  • Reach Out for Reviews
  • Reply to Reviews
  • Publish Google Posts
  • Check for Site-wide NAP Details
  • Have Consistent NAP Details Across the Site
  • Have Consistent NAP Details on Listings & Social Networks
  • Have a Content Strategy Targeting Local Topics
  • Claim Brand Mentions from Local Sites
  • Add Local Business Markup to your Homepage
  • Geotag your pictures
  • Install a WordPress Blog on Amazon Web Service (AWS) with 12 Free Months
  • Install a WordPress Blog on Google Cloud Platform (GCP) with $300 Free Credits
  • How to Pick and Install a Theme for your WordPress Website
  • Buy your own domain on GoDaddy
  • How to assign your domain to your AWS using Cloudflare
  • How to assign your domain to your Google Cloud Platform using Cloudflare
  • How to assign your domain to your AWS using GoDaddy
  • How to assign your domain to your Google Cloud Platform using GoDaddy
  • Get G-Suite (Gmail, Docs, Drive, Calendar, Meet and more) for your domain
  • Create your first G-Suite user & alias and check your email using Gmail
  • Setup a Catch-All Email for your domain
  • Backup and restore a WordPress website


We hope that this checklist expanded your SEO knowledge and that you found
our tips helpful! We are aware many of these chapters have only scratched the surface
while the underlying topic could fill many pages itself. However, this would go beyond
the scope of our guide – see it as a starting point to dig deeper wherever you feel the
need to!

About the author

David Adamson administrator

David Adamson is the founder and digital strategy manager at Coin Ideology Digital. He develops techniques to boost traffic, sales, and brand awareness for startup agencies. He has specialization in Blockchain and digital marketing industry including SEO, PPC, SMO, influence marketing and consumer behavior analysis.

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