Yearly Archive June 18, 2021

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Cost & Features of App Like Uber for Your Business
ByDavid Adamson

Want An App Like Uber For Your Business? Know (Cost + Features) And Other Details

Ride-sharing applications like Uber have become a tremendous comfort for consumers in urban centers where highways are jam-packed with traffic and parking is scarce. The fast-rising demand for personal automobile trips has prompted entrepreneurs to consider how to create the best mobile apps like Uber and launch them in their local market or even globally.

If you evaluate the current state of Uber, it is expected to reach $319 million by 2023. To Build Best Mobile Apps Like Uber is a smart move in case you want to explore the most growing business opportunity in the app market. However, creating apps like Uber isn’t as easy and needs careful planning.

  • Overview of best mobile apps like Uber

So, leave aside your assumptions and go deep into the app development process to obtain the answer to the big question: and how much would it cost to develop the best mobile apps like Uber?

Overview of best mobile apps like Uber

With services available 24 hours a day, seven days a week in more than 80 countries and in 800 locations, the Uber App has been the most popular car booking app since it was launched in 2013.

Mobile Apps Like Uber For Android and iOS connect a large number of drivers with their potential customers. The built-in GPS feature of the app allows the driver and passenger to track the whereabouts of each other in real-time, lowering the risk of a communication collapse.

Is that not astounding? Uber has distinguished itself by its fluid application interface, hassle-free connectivity, easy navigation, careful marketing effort, and few problem complaints in the industry.

Uber Backend

The background of the Uber app is the basis of its efficient operation. The uber server receives analyses and sends the necessary response to both the driver and the passenger through the app. Uber has a strong backend that allows for faster data processing and improved app functionality.

Best mobile apps like Uber: Development cost and timeframe

When you decide to create the best mobile apps like Uber, the first thing that comes to mind is probably how much it will cost you. Do you require the services of Android app developers? The most common response is that it depends on the level of complexity you’re adding to the functionality and the features you’re adding to your app.

However, we’ll assist you in digging deeper and providing real insights into features, as well as an estimate of time and cost, so you can make an informed decision.

Features of the app like Uber

1. Geolocation

Geolocation and routing servers are the actual heroes behind the success of the Uber app! This is the first and most crucial feature that we search for in a cab booking application. Many entrepreneurs in the transportation industry are troubled by the fact that taxi booking apps rely solely on GPS systems. Yes, it certainly is! However, it hides the complex architecture and process for determining the exact distance and route. Instead of relying solely on GPS systems, a routing server would be required for seamless routing and ride-matching mechanisms.

2. Cashless Payment

If you’re thinking about creating your own Uber-style app, the second most important feature to consider is a secure and seamless payment system. Uber uses a fare calculator in the app to provide accurate cost estimates. During trip costs for the users, the fare calculator can assess numerous elements. The cost of the journey is mostly decided by the type of vehicle you book, the basic rate, per-minute costs, safe ride charges, mileage costs, and other considerations.

Whether you’re developing the best mobile apps like Uber for Android or iOS, there are a variety of payment options available, including PayPal, credit cards, scanning cards on the screen, and so on.

3. Customer Registration

The two key features which allow you to track the potential audience while developing an On-Demand Taxi Booking App are customer registration and profiles. Allow customers to register via a social media platform or directly via email to make this process quick and simple. You can also request their phone number for easy communication.

4. App Notification

Uber uses two separate push notification techniques to keep clients up-to-date with your latest deals, discounts and budget packages.

5.  UI/UX Design

There are a variety of ride-sharing apps on the market, but Uber has the most attractive, user-friendly, and secure UI/UX, so it dominates the ride-sharing market. You can also employ a reputable app developer to tailor the app to your needs.

Cost of development for best mobile apps like Uber

Due to diverse applications and their cost, mobile app development solutions never come at a fixed price. The app’s value varies depending on the company, the developer’s skills, and his or her experience. Additionally, when it comes to launching the app, business owners can choose the features that best suit their needs and budget.

However, given all the necessary features and elements like the above, which distinguishes your on-demand taxi booking app from the competition, the ultimate cost of developing an app like Uber for Android or iOS platforms ranges from $55000 to $120,000.

Advantages of hiring a trusted mobile app developer

The best way to put your business ahead of the competitive industry is to cooperate with a reputed mobile app developer who understands the pulse of the market and uses proven methodology for developing apps with unique and inventive strategy.

When it comes to developing the best mobile apps like Uber, the most important thing is to check into the tech packs of the app. An experienced tech team of developers not only use the latest technologies, but they can also use appropriate programming languages for application development to integrate the functionality and features of your app.

Final thoughts

Building the best mobile apps like Uber is a lengthy process that necessitates a significant amount of time, effort, and money. Because developing this advanced level of application for startups and SMEs can be costly, we have broken down each segment and feature of the app, as well as the cost and time it takes to develop it.

As a company owner you can choose and adapt the application structure that best meets your needs and budget. After that, Contact Uber Clone App which is named as the Best Mobile Clone App Development Company in the USA as well as also in India that upgrades your  app with new features and promotes your existing business through carefully planned marketing campaigns.

Secrets Of Social Media Success
ByDavid Adamson

Secrets Of Social Media Success (To Make Your Social Media Look Great)

In this blog we are going to share with you amazing secrets of social media success to make your social media look great. Lets get started.

What is social media?

Social media is a technical web-based platform. By social media, one can create and share one idea. Social media is considered as an associate in a Nursing application that helps to speak with others. It’s an associate in Nursing internet-based website. Users will produce content, will exchange photos, videos, etc with different users. Users will move by text or comments.

Huge numbers of people use social media to stay connected with their family members and their loved ones, whereas on the other side plenty of people operate social media for growing their business. By social media, one can spread a business very quickly because millions of people are connected with social media. And it connects users all over the world. You can browse this site if you want social media post design company.

the-unique-social-media-post-designer

One can use social media by web-based apps like phone, laptop, computer, tablet. Social media is a medium by which one can share their thoughts, some information, business posts, career-related information, or many more things. Nowadays without social media, some individuals are not able to imagine their life. Millions of people daily interact with others through social media.

Approximately 257 million people will increase in 2023. Most of the users are from the young generation. 90% of people who are using social media are aged 12 to 29.

Different Categories of Social Media

Social media is not a small thing, it is a huge platform. A wide number of audiences use it daily for different reasons. So there are several types of social media.

Social networking sites:

Some apps like Facebook, Linked In, Twitter are social networking sites. Social networking sites help us to communicate with people. We use these sites for chatting with friends, family members, etc, or posting, creating and sharing content, sharing photos, videos and also helps us to gain more knowledge. Who owns businesses that use it for gaining customers and spreading their business.

Social review sites:

Nowadays when someone wants to buy something or wants to go on a trip the first thing they do is search for reviews. Because by this process they can know about the product they want or about the trip they want to go. Because it helps a person to make decisions easily if those are good for them or not. Yelp, Zomato, and TripAdvisor are the sites by which you can check reviews or give reviews according to your experience.

Blogs sharing sites:

Blogs are something by which you can share your thoughts with the user. WordPress, Medium, and Tumblr are the sites by which you can share blogs and know about blogs. Blogs help to express your vision.

Media sharing sites:

A lot of people share images and videos through sharing sites. Through sites like Instagram, Snapchat we can share our photos throughout the world. By sharing photos you can add tags and photography businesses are spread by this.

YouTube, TikTok, and Vimeo are the sites by which one can share their thoughts through videos. In this century YouTube takes a huge part of our life and we use this for gaining knowledge or for our entertainment.

Economy sharing sites:

Some sites like AirBnB and Rover help to share economy networking.

Bookmarking sites:

Bookmarking sites are very useful sites. We can share or find out several contents by it. By this, we can come to know about the trending news. It helps for brand awareness and traffic and customer engagement.

Discussion sites:

You can come to know your questions on this site. Quora is an example of a discussion site. On this site, if you ask some questions many individuals answer those. You can also give answers through this.

Importance of social media

Social media is very crucial for our daily life and business purposes.

Now we are discussing the importance of social media in our daily life

Communication:

We can communicate with others through social media. We can connect with our friends, family, and our loved ones. One can build a bond through social media. Individuals can communicate with each other by sharing photos, videos, comments, etc

Media sharing:

You can share media through social media. You can share videos from YouTube. Through this process, everyone can see some interesting videos and you can also share images. By social media, you can also share songs with your friends which is very good for people.

Entertainment:

Social media is a via of our entertainment. We can see different news, songs, videos, images on social media. We can gain knowledge from it. Many television shows are promoted on social media. We can enjoy cartoons, films. We can also play games through it.

Opinions and review:

When we want to buy something we can go for a review. It saves our money and time. Sometimes we buy something online and when it is delivered we get disappointed by its quality or color. When we check reviews then we come to know the quality of those products and it is easier to make a decision.

Collaboration:

You can gain knowledge through social media. You can use collaborative tools. You can search for something in Google or Wikipedia and these sites give you answers.

Education:

Social media is very beneficial for education. One can ask questions to Quora, Google, Wikipedia and they give answers. Nowadays there are too many sites by which students can get help for their study. One can know about a topic on YouTube.

Uses of social media in business

Brands advertisement:

Social media is now a part of the business. By social media, as a business owner, you can easily spread your brand awareness. When you post about your brand on social media it will become your brand advertisement.

Budgets:

You can save your company’s budget by social media. When you want to spread your brand awareness you have to do a lot of work that is more cost-effective but in social media, you can promote your brand and it spreads throughout the world.

Engaging customer:

As millions of people use social media throughout the world, you can easily let them know about your business and product. By this process, you can engage many customers through social media.

Online marking, review:

Review is a thing that can describe your brand. When you give users a good thing and the things they want the review definitely will be positive. And it will help you to gain new customers. A good review is very beneficial for an Industry.

Hiring candidates:

You can hire candidates through social media. When you are opening a business you need loyal and talented candidates for growing your business. So you can easily hire some candidates by social media posts.

9 Secrets Will Make Your Social Media Look Great

Social media takes a huge part in our life. So if you want to grab success from social media first thing you have to do to make sure your social media looks great. Here are some secrets by which you can make your social media attractive.

Your profile name:

The name of your profile is one of the important things for your social media profile. Nane is a thing by which an individual will search for your profile. So if you are a business owner and want to spread your business through social media give the profile name according to your business purposes. Must remember it should not be too complicated. Use a name by which you are known in the industry.

Image sizes:

Images that you post are the beauty of your profile. If you want to make your account professional and beautiful you have to take care of image sizes. Must remember to crop your pictures before posting. You can see that when you post something, different social media optimize different image sizes. Always follow these guidelines and then post something.

Selection of profile picture:

A profile picture is the first thing that is shown at the top of your profile. So you have to choose a profile picture very carefully. So for a personal account, you can go for a headshot in the profile picture by which one can identify you easily. But when it turns to a business profile, always use a logo. The business has a goal. Make a logo that describes your business and your business goals and use it for the profile picture. Just remember to use the same profile picture for every social media account. It helps the user to identify your account and it sticks in their mind.

Consistency of your handle and username:

User names and display names are different things. The maximum social media site’s username contains a URL. If it is a personal profile then obviously go for your name and where it turns to your company then you can go for your company’s name. Must remember to use one name on every social site. This is easy to remember for users. And when you tag photos or post a photo remember to always use “@”. It will help a user to find you easily and your profile reach will increase. And also mention all the profiles by using it who help you to click.

Link of your profile:

Your profile link is an important thing by which a user can search for your profile. So it is important to use profile links. You can benefit if you use your profile link on the front page. Always use it at the top of your profile. Make sure when you are using a link it’ll work. If you use a link and it’ll not work, a user can get disappointed by your profile. It didn’t take too much time but it is a step by which you can hold your consistency.

How Long Does It Take To Create a Social Media Post Design

Your bio:

Bio is something in which you have to add some short description about the profile. For a personal profile, you can add a bio like what you like, which you are passionate about, etc. It is an attractive action and makes your profile beautiful. And In case of a business profile add something about your business in this section. Add one or two sentences about your business. It must be simple. You can tell about the goal of your business in this section.

Pin the best content of your profile:

You can pin your best posts at the top of your profile. It carries the impression of users. When someone searches for your profile they come to know your best works. When you do it, it becomes your showcase of best work. You can get new customers and also can get a big project through this step. So when you choose it, be attentive. You can add pictures, videos or offers that you want to give your customers, etc.

Untag yourself from bad posts:

Bad photos or inappropriate photos can be a  problem with your profile. When someone tags a photo it helps to reach many more accounts. By tagging, you can also get attached to your customers. But sometimes many people tag you in bad posts. Which is not appropriate for your profile. It is a disadvantage if tagging. You get all notifications of those posts and your profile also look not good. For a business profile, irrelevant posts can hamper your business. So it is important to untag yourself from these posts. You can restrict your tag privacy. And check regularly and if there are some bad posts then you can untag easily.

Your activity and your promotion:

If your profile is well maintained but you are not active in your profile that well-maintained profile can’t help you more. When you want to grow your business by social media you have to be active as much as possible. When you are active you are able to know the problems of your users and can solve them. It is very beneficial for your brand. Keep posting photos, videos, innovative ideas, offers, and interesting facts that will help to increase your profile reach. And you can also promote your profile regularly or monthly. It is the best option by which you can reach more and more individuals. And when your profile looks great and it reaches everyone, they’ll like it. And by this, your brand will become famous.

Why is a good social media profile crucial?

We are discussing the importance of social media. There we can see that it is very much crucial for spreading a business. Here we are talking about why a good social media profile is important:

Brand awareness:

When someone searches for a business, the first thing they are searching for is a social media profile. Social media profiles spread a brand’s awareness. By this one can come to know about the business. So it is very important to have a perfect social media profile for every business for their brand awareness.

Brands impression and personality:

There is a speech that is ” First impressions are our last impressions”. This is also applicable to business. When someone searches for your business on social media and your profile is not well maintained then they aren’t able to know about the business. As a result, your brand’s impression will fall. And when you provide a good social media profile to the users they will be impressed and your brand’s personality will increase.

Competition:

Business is nothing but competition. In the field, everyone wants to do better than their competitors to gain new customers. So it is important to stand first in the competition. One mistake done by you can be a chance to grow for your competitors. So you have to create a good social media profile otherwise your competitors will take the chance and can chase your customers.

Recommendation:

My recommendation, your brand’s visibility will increase. When you have an attractive social media account many people share it with their friends and family members. Which can be an advertisement of your brand.

Support channel:

It is impossible to contact Every user so some brands create social media to cure the problems of users. When a brand takes care of its customers, they become happy and recommend your brand.

Gaining Clients:

Many companies get clients by social media sites like Facebook, Professional Instagram Post Designer, etc. So it is important to make a good account to get more clients.

Measurable success:

A good social media account can get measurable success as this media offer to report to analyze social media accounts. Which is helpful for a brand.

Conclusion:

Social media takes a huge part in our life and our business. So if you want to grow your business via social media you have to make a good profile as well which is the attraction of individuals. So keep following the tips it’ll help you for giving a great look to your social media profile.

Top 10 Best Global SEO Service Provider Companies
ByDavid Adamson

Top 10 Best Global SEO Service Provider Companies

Since the inception of eCommerce, there has been more focuses on getting organic web traffic on your website. Search engines are the major sources of organic traffic as most people often consult them for answers. However, search engines often rank websites appearing as search results using certain criteria. The extent to which your webpage meets these criteria will determine its ranking among the results. The process of aligning your webpages to meet the criteria set by search engines is known as Search Engine Optimization or SEO.

Certain individuals have mastered the details of search engine optimization. They have gone on to establish their own companies. These companies have proven themselves over the years to provide top notch SEO services to various companies all over the world. In no particular order, here are the top ten global SEO service provider companies.

Web FX

digital marketing company

Web FX is one of the best SEO service platform. This company is a digital marketing agency with more than five years of work experience under its belt. It specializes in generating sales through improved web traffic. The company has helped various companies generate millions in sales using the best SEO strategies. Despite over 600 review, Web FX maintains a five-star rating. Despite their service being pricey, there have been little or no complaint from its client. The money spent is often worth it considering the results.

Boostability

Boostability is a digital marketing firm that offers website, social media and SEO services. It is popular for helping small businesses establish a strong online presence. This company offers SEO services at a more affordable rate compared to the competition. It uses both paid and organic SEO techniques to help boost the online presence of its clients. The reviews about this company has been very positive with clients ascertaining that Boostability is knowledgeable, transparent and easy to work with.

Neil Patel

Neil Patel has carved out a niche for itself in the digital marketing industry. It has been able to create a reputation for itself in content marketing. This SEO service company employs a no ads and organic traffic content approach to marketing. The company’s blog has been able to get about 3.5 million to its blog without using ads or any other form of paid marketing. This company is a proof that content marketing still works.

Big Leap

If you are looking for a SEO company to oversee the technical SEO of your website, then look no further than Big Leap SEO Company. Sometimes, the solution to your SEO problems lies in your technical SEO. The regular SEO techniques may no longer suffice and it will take the efforts of a SEO professional. Big Leap has created a reputation as technical SEO and content strategy experts.

SEOValley Solutions

SEOValley Solutions

SEOValley Solutions is a digital marketing company that specializes in all forms of digital marketing. It services ranges from social media marketing to content marketing and search engine optimization. It specializes in helping small businesses scale growth. This company understand the competition small and medium scale businesses face when growing and are committed to helping them grow.

Reach Local

While the internet may be a global market, it will be wrong to ignore your locality. If you cannot serve your locality, you will not be able to serve customers in other countries. No matter how well you use the Woocommerce name your price to combine products, it will be useless if nobody gets to see them. Local search increases your chances of conversion as the customers are close to you and there are almost no barriers that can stop you from selling. If you are looking for means to conquer local search, then Reach Local is your go-to company.

Delante

Delante

Like many other SEO companies, Delante offers the complete digital marketing services. However, it has proven to be a good company to provide you with exceptional SEO services. It major SEO techniques are long-tailed keywords and paid advertising. Long-tailed keywords help your website to target very specific audiences that are most likely to convert. There is no better way to increase sales and conversion than through combining paid advertising and long-tailed keywords.

FatJoe

Talking of the criteria used in ranking webpages that appear on search results, backlinks are considered to be very important. The reason is that it takes considerable effort to influence what appears on the webpage of another website. FatJoe takes pride in helping to increase the amount of backlinks your website has. Opting for this company means that the content of your website is more likely to appear on other website and can be linked back to your website.

SEO Inc

SEO Inc is a website that has proven its commitment to helping business grow their online presence for more than 20 years of its existence. This company specializes in all form of digital marketing services. It uses both paid and free marketing services to boost the online visibility of its client. SEO Inc is also a website design company and can help you build your website from scratch to ensure that it is an SEO oriented website.

OuterBox

One type of website that requires traffic are eCommerce websites. These websites require traffic because it increases the chances of conversion. Without traffic, using Woocommerces smart coupons will be useless as there will be no customers to patronize your business. Outerbox takes pride in developing working SEO strategies for eCommerce websites regardless of the platform used in developing their web stores.

All the companies in this article are the best in SEO in their own rights. The different SEO companies have their various areas of strength. It is best to consider your SEO needs, your budget and other related factors before deciding on which company to opt for.

Bitcoin Price is Down, Should I Buy, Hold or Sell
ByDavid Adamson

Bitcoin Price is Down, Should I Buy, Hold or Sell?

After almost one year of constant upward movement, Bitcoin finally decided to take a break and started going down in mid-April this year. For the first time since January 2021, Bitcoin again went below the $32,000 mark on May 23rd. Many experts have already started comparing this to the earlier bitcoin crashes of 2018 and 2020. Investors are, however, in a bit of confusion as to whether it is the right time to invest more in Bitcoin or should they sell their holdings. If you are also wondering the same thing, here are some quick facts and tips to help you make a decision.

Volatility is the basic nature of Bitcoin

If you are investing in Bitcoin, you probably already know that it is a highly volatile cryptocurrency. That said, it is the basic nature of Bitcoin to rise and fall unprecedentedly and sometimes without a reason. What I am trying to say is that there is no reason to panic. So, if you are planning to panic-sell your bitcoins, don’t.

What is fueling this Bitcoin fall?

While the price of bitcoin, like any other market-linked commodity, mainly depends on the market demand and supply, the sudden drop and rise in the BTC price are often the results of the changing investor sentiments.

It has also been seen that when regular markets such as stocks start dropping, the price of Bitcoin starts increasing. This is because when people are afraid of drops in regular markets, they seek to invest their funds in alternative assets, including Bitcoin, and suddenly the price of Bitcoin starts increasing.

The recent drop in the bitcoin price was also the result of investor sentiments led by the news of China putting a ban on Bitcoin mining and asking its leadership to avoid any type of crypto trading. This made investors panic-sell, causing a sudden and significant drop in the market, leading to a fall in the prices of almost all of the top cryptocurrencies.

At the same time, there was news of the Indian government planning to ban cryptocurrencies in the country, which further caused the Indian crypto investors to panic and sell their crypto assets. According to a business-standard report, there are more than one crore (10 million) crypto investors and traders in India. And when most of them start to panic-sell, the price is apparent to go down.

All that led to a sudden and significant drop in the price of Bitcoin, ETH, DOGE and several other cryptocurrencies. Bitcoin, for instance, dropped by almost 100% from the April high of $63,000+ to reach less than $32,000 in May 2021.

Does it mean the time of Bitcoin has come to an end?

Far from it. In fact, the latest crash is nothing compared to the 2017 fall of cryptocurrencies, when the price of bitcoin had dropped by over 500% in a matter of 15 months, only to rise back and reach its all-time high of $63,000 in the next 2+ years.

So, there is no need to panic or fear based on the current downtrend in cryptocurrencies.

Should I sell or hold Bitcoin?

Do you sell your stocks every time there is a market crash or correction? You probably don’t. It’s because you believe not in stocks but in the companies behind those stocks. If a company is strong enough, its stock will certainly give you good returns in the long-term, no matter its current price or movement.

The same is true for cryptocurrencies. When investing in a cryptocurrency, invest in the project and not just in the coin. Bitcoin is the world’s largest cryptocurrency with a market cap of almost 1 trillion. It’s already being used by organisations worldwide for easy & secure payments. So, the future seems bright, which means there is nothing you should worry about.

So, I would strongly suggest all Bitcoin investors to keep holding their funds, and NOT SELL.

Is this the right time to buy Bitcoin?

For any asset, the best time to buy is when the market is low or during a market crash. And this is probably the biggest bitcoin crash we will see this year, which makes it the best time to invest in Bitcoin.

As they say, BUY THE DIP.

Bitcoin has already dropped to almost half from its year-high. From here, it can only go up. So, invest now before it’s too late.

To easily & securely buy Bitcoin in India, you can visit the Shiftal P2P exchange. We are a leading and European-regulated Bitcoin exchange that offers 70+ payment options, including Paytm, Amazon Pay, Google Pay, UPI and NEFT to users in India.

The Ultimate Guide for Perfect Website Structure 2
ByDavid Adamson

The Ultimate Guide for Perfect Website Structure

The article on how to create a website structure will explain why and how you should plan your website. The issue is, SEO and UX are inextricably linked. As a result, it’s preferable to plan ahead of time and then go right into the design work. So, what the meaning of Website Structure actually is? It’s the way your website’s pages are linked together. How your website’s major pages lead to deeper pages. You can think of it as the structure of your navigation and sitemap.

How To Plan a Website Structure?

So, why plan a proper structure for your website? It can aid in the enhancement of your user experience, SEO, internal linking, and ease of use. You should be aware that structure planning includes not only the main website but also the blog and internal links. Let’s now discuss about them in details.

  1. It improves the user experience on your website: All that remains of the website after removing the colours, fonts, and other design components is its framework. When a visitor can readily discover all of the information he needs, his user experience improves, and he stays longer on your site. Make sure your navigation on your website makes sense and that your visitors can quickly and easily discover important pages. It can also assist you develop groups of pages if we arrange the structure.
  2. A proper site structure can prove as an asset in improving your SEO: This is due in large part to the fact that if you organise your structure, you will also organise your content groups, and you will have a better way of informing search engines about how your material is related. It’s even more critical to understand which site is receiving the most backlinks so you may convey authority from one site to others. Typically, the majority of hyperlinks are sent to your home page. As a result, having a link to your services and blog from there is a fantastic idea. It’s a fantastic idea to design your home page as a sneak peek of what you do and provide.
  3. A well-planned structure makes your website easy to crawl on: Web crawlers must be able to visit your website in order for it to appear in a search engine. Furthermore, your website must have a strong structure in order for web crawlers to find your content. As a result, creating a sitemap for your website is critical.
  4. It will help you to plan your goal before-hand and help you in achieving it: When you plan out the framework of your website, you should also investigate your competition and keywords. As a result, you’ll have a solid foundation on which to organise your navigation, as well as your content strategy and structure. And with all of that, you can receive an estimate of how much traffic you may expect. When you have a good idea of how much traffic you’ll get, you can start talking about conversions and what you need to do to improve your CRO. If you carefully observe you can notice that, everything is interconnected, allowing you to properly prepare for the development of your website.

You’ll save yourself a hassle by developing a website structure. Because when you’re producing pages, you’ll have the list of pages and titles right in front of you. You’ll also know what your page descriptions are up front. At the very least, you’ll be prepared. The truth is that by conducting research and establishing a website structure prior to constructing a website, you will be able to determine where and what your potential clients are looking for, as well as how you will compare to your competition.

As you can see, a simple sitemap and structure are insufficient. If there isn’t any research to back it up, they aren’t giving you the full picture. After you’ve completed your study, you’ll know exactly what pages to design, how the website will be structured, and what material you’ll require.

Steps To Create A Website Structure

Now, let’s see the steps which you can use to create a website structure, also you can implement these steps for a website that already exists.

1.                 Gain the basic knowledge and insights for the business that you are in: This entails getting to know your own organisation. It’s not simply vital when you’re speaking with a designer or the person who will build your website. When it comes to you, this is crucial. This will reveal your or my research’s starting place. It will provide you the fundamental information you need to see what they’re up to and where you are in comparison to them. It will also demonstrate how you vary from them, at least on a fundamental level. That’s all there is to it when it comes to conducting thorough keyword research.

2.                Begin with the keyword research for your website now: The following stage would be to conduct keyword research. That’s right, the good times begin right here. You’re going to go on the internet and further start looking for keywords and terms that can help you get more traffic. You’re aware of the traffic that can boost your profits. Make sure you record the search volume and competitiveness for each of these keywords in a spreadsheet. In terms of competitiveness, I would say that if your website does not have a lot of authority or if it is a new website, you will be at a disadvantage. As with these keywords, you want to generate some initial traffic to help your website perform better. All of this keyword analysis will also reveal the type of search intent that is driving them, as well as the kind of posts you should be writing.

3.                Do not forget to conduct a research on your Competitors: We’re still doing keyword research, but we’re going to dig deeper into your website’s competition. Look at the predicted traffic that your previously discovered keywords generate for websites. It’s also a good idea to look for keyword suggestions on the websites of your top competitors. This will help you to know better what you should do, and what not even think of. Make certain you put yourself in your customer’s shoes. The ideal client. Also, look at the kind of posts that appear on the first page to get ideas for your own.

4.                Carefully carry out the hierarchy for your website: This is when the real grind actually begins. This phase entails creating a system that organises your data in a logical and user-friendly manner. You should make a diagram with the important pages on top and then structure your topics from top to bottom. Make sure it’s straightforward and easy to understand. This will assist you, and you can then proceed to create your navigation and URL structure.

5.                You can now start with the creation of the URL Structure for your website: Use keywords in the URL wherever possible, especially for blog entries. This can also be seen in the example structure. When building your URL structure, make sure to use hyphens (-) instead of underscores (_), this is better for your search engine optimization and user experience.

6.                Generate Navigation for your website that is simple and logical at the same time: Make it lean by not burying your most critical pages too deeply in your navigation and URL structure. Don’t blindly follow the three-click rule; instead, make sure that your important pages are easily accessible, so that your user doesn’t have to dig through your pages to find the information he needs.

7.                You can make use of CSS & HTML for generating Navigation for your website that is top-class: Using HTML and CSS to design your navigation is the safest approach to ensure that the crawlers can read it. Don’t overcrowd your top-level navigation with too many components; it will be confusing, horrible UX, and congested. That’s something you don’t want to happen.

8.               Have an internal link strategy for your website structure: It’s a crucial aspect of SEO. To put it another way, if your website’s homepage receives the majority of backlinks, it’s critical that the authority from that page is distributed to other sites. Internal linking is what allows your website’s structure to function properly. It aids logical organisation, assists people in navigating your website, and develops your shared information hierarchy. When you add new content or pages, internal linking makes it easier for Google and other search engine bots to find them. In general, every page should connect to at least one other page and receive a link back from at least one other page.

9.                Lastly, do not forget to create the sitemap when creating the structure for your website: After you’ve completed all of these steps, you can start planning your sitemap. It’s essentially a single file that contains all of your website’s pages and is constantly updated. The problem is that most search engines rely on sitemaps to learn about new pages. It also aids search engines in indexing your pages more quickly than if you don’t have one.

In today’s world, web development is an essential component of any organisation. Web development must be an integral element of any organisation, whether you have a global presence or are just starting out. The web design must be of the highest quality. Better development services are critical for your company’s success. And so, you should find and hire the best web development services for your company.

Keep In Mind When Thinking Of Hiring Web Development Services For Your Business

Here are some things to keep in mind and consider when thinking of hiring web development services for your business:

  1. Know what you actually want, only then will you be able to find someone who can fit in that need of it. Begin by analysing your business process and structure to determine exactly what you require.
  2. Know the cost that you are willing to incur. For the same work, different developers will present a wide variety of price quotations. Many companies make the mistake of settling for the lowest price. Instead of focusing on the price, you should concentrate on gaining the characteristics you want.
  3. You must choose someone or a company that you can openly communicate with, because for the creation of a website that can cause an impact on people, it is necessary that there is a substantial communication between the developer and the property owner.
  4. Respect the process, what you must remember is that the process of development takes tine, even for professionals. And so you should not hurry them into complete it sooner or quicker.
How Long Does It Take To Create a Social Media Post Design
ByDavid Adamson

How Long Does It Take To Create a Social Media Post Design?

Social media has since its advent has taken up front seats in all different facets of our life. If you have never heard of this term before, you are sure to be living under a rock because this term literally dictates our entire day-to-day life.

Social media presence is very much like having an identity only that this identity is much like a brand. If you are a business owner, having a social media page can make your business more visible among your target audience and bring about more sales and new ventures.

Since now we have discussed how important social media is in our lives and our businesses, social media design comes into the picture. The social media design is the strategy used in the platform for attracting more and more viewers to your site and making them click on the call to action buttons. This necessity has brought us to forage for the unique social media post designer.

When it comes to business and companies, these social media platforms are a way or channel to talk to their customers. This can be used to gain insights into trends of customers, valuable feedback and overall how well is the customer satisfaction levels.

Your social media channel may be one among the millions available on the platforms, so how do you make it special? Only the most viewed ones are pushed on to by the algorithms of these channels, hence the social media platform is highly competitive where one person is trying to outshine the other.

So now we arrive at the crossroads of understanding how to create an engaging and successful social media post design that can attract customers and also put your business onto higher levels.

1. How to create your own social media strategy?

Your chosen design should only amplify your content and not dim it. So now the question arises as to how to create a strategy that works for you? For that, you need to understand who your target audience is? Who are you curating this content for? There are polls, surveys taken now and then in big branded companies’ social media channels every now and then to understand where they are doing good and where they can improve. It will also help in understanding user experience and what they are looking forward to from you more.

2. You need to choose a perfect platform

There are myriad social media channels available in today’s time and age. You need to thoroughly go through which will serve the best for your business. It can maybe be Pinterest, Instagram. It can be more than one or many. It totally depends on your understanding of what will benefit your business and what is just dead meat.

3. What type of content?

Now that the social media channels are fixed, you need to research what types of content fare well on such platforms. Is it long prose or article short ones, images, and what posting time would be the most beneficial are all certain factors to be kept in mind before choosing the type of content?

4. Schedule for the social media designs

The content of the competition can be evaluated, text copies could be created, schedules as to when your next content will come out could be made. A certain level of planning is of utmost importance when it comes to designing a social media post.

5. Check on content sizes and loading times

This is a significant part to be checked onto. Social media channels are usually accessed through smartphones and hence you have to make sure that your content, the resolution, the size of the pages are all very user-friendly. It should be rendered accordingly so that your customers find it easy to access through any device.

6. Designing an apt profile picture

You may wonder how important this part is. As we discussed above, your social media channel is the face of your brand. You have to have optimal and correct profile pictures set for this. It should be simple and very minimal in sizing and color, yet have an aesthetic feel to it and adds to the business you own. If you are thinking of keeping a logo, it should be bold to see it clearly but not outrageously out there too. Visit this website for top logo designers India.

7. Special thought for cover design

This as you know is not a feature present on all of the social media platforms. But in those that are present, it shares a close relationship with the profile picture. The cover images are usually wider and can contain more texts and pictures than a profile picture. This is the reason why they act as a little extra to the brand value of your business.

8. Designing the page layout

How you customize your digital space is also a significant part of social media post designing. This is the reason why people hire unique social media post designers. Usually, a lot of customization in this platform is not under your control and is usually looked up to by the social media channel in itself, but you can nevertheless optimize it according to your user’s betterment and ease.

9. Versatile Designs

You have to create different designs chalked out for different channels that you use. It is not a one size fits all kind of situation. You need to specifically send your attention to curating special designs that are compatible with each of the platforms so that you can be distributed chronologically.

10. Create content that your audience would love to hear about

While it looks like this is a very easy task to accomplish, you need to put in extra effort to be doing it in regular intervals and efficiently. Your audience has to be given a reason why they are following you and every time you post content, you have to think through from an audience perspective whether they will find it informative, fun, or not.

Relevance of social media design

Social media right now is like a war zone, highly competitive. In a space like that, it is of utmost importance for you to diligently plan and curate all of your content. Both the content and aesthetic feel of it are significant here. This is what is going to attract sales for your business and rank your company in the highest.

Your brand, for which social media acts as a channel should be able to represent the company correctly. When someone opens your social media platform, they should be able to relate to the brand and understand everything that the brand offers. It is at this exact moment that social media is recognized as a very important tool of the present times.

This is the sole reason why more and more business owners are in search of unique social media post designers, so as to get their business optimized for the best results, there is a huge demand for social media designers now more than ever. The basic rules and regulations of the strategy if followed correctly and promptly your business is sure to reach more customers, which in turn brings in more conversion levels for your brand and business.

6 Reasons To Invest And Trade In Cryptocurrency
ByDavid Adamson

6 Reasons To Invest And Trade In Cryptocurrency

The cryptocurrency world is surely fascinating. Despite the price of the various cryptocurrencies being prone to immense fluctuations, investment in digital currency has been substantially been increasing.

And so is the interest surrounding it. For instance, Finder reports that every three seconds, a social media post about Bitcoin emerges. According to GlobeNewswire, the market value of cryptocurrency is expected to reach a whopping 1,758 million USD by 2027.

You might be wondering, is it wise to jump on the bandwagon and trade in cryptocurrency? The answer is yes. Why? Well, here are the top six reasons why investing and trading in cryptocurrency is worth it.

Bitcoin is like gold (but better)

No one can contend that gold is the most sought-after asset. Its scarcity has made it the backbone of modern currency via being a store of value. What makes gold unique is that there is only a fixed quantity in the world.

Bitcoin, one of the top cryptocurrencies in the world, is also fixed in number. The maximum bitcoin that can be mined is 21 million, which is expected to all be extracted by 2140. This allows Bitcoin to be similar to gold, and hence be a potential store of value.

What makes it better? Well, while the quantity and availability of gold are not known to all and are surrounded by ambiguity, all cryptocurrencies’ information is public. Whether it be its production rate or the ledger, it can be tracked by all.

High Liquidity

Cash is often thought to be the best asset because it is the most liquid asset out there. While cryptocurrency cannot come close to the power of fiat money, slowly, the liquidity of cryptocurrency has become quite high. In fact, now it is very easy to trade cryptocurrencies.

As per Statista, there are more than 8,488 ATMs of Bitcoins in the world, as of 2020! This means that you can easily convert your crypto money into fiat cash when the need to do so arises. Similarly, there in 2020, crypto wallet quantity increased to over 54 million, whether signifying the demand and accessibility of the currency.

Direct transactions

There was once a time when the world of cryptocurrency was met with immense skepticism. People did not think that the currency would make it to mainstream usage. However, we now live in a time, where various industries and companies accept cryptocurrency as a mode of transaction.

For instance, you can even eat a whopper in the Netherlands by paying for your meal in whoppercoin, a cryptocurrency! Within n the automotive sector, you can find cars for sale that can be purchased directly via cryptocurrency. This is both true for online websites as well as physical dealerships.

No third-party involvement

The level of independence that can be enjoyed via the help of cryptocurrencies is unparalleled. It can never especially be matched by a bank where your access to your own money is limited by another organization and other people.

As the financial crises of 2008 illustrated to the world – the banking system can crumble.

To keep it short, the money you put in banks doesn’t stay in a physical vault. Instead, banks maintain a certain level of liquidity and invest all other money. When trust in the system dissipates and people demand money from banks all at once, it cannot cater to the requests and goes under.

The world of cryptocurrency cannot go bankrupt. While its value may vary, and hence you incur losses or profit in your investment accordingly, the quantity of currency you have will not change.

The fact that you don’t have to rely on other financial institutions for holding and transferring your money also means that you don’t have to pay any service charges.

Aid in portfolio diversification

We are certain you have heard of the cliché adage “never put all your eggs in the same basket”. In fact, investment services rely on this motto to offer their clients a mix of investment opportunities to best diversify their portfolio.

When it comes to exploring a wide variety of assets, nothing comes close to cryptocurrency. After all, there are so many digital currencies within the blanket term to invest in. To be specific, according to Reuters, there are 2000 such assets. Considering more keep entering the horizon, who knows how many more cryptocurrencies will enter the market.

What makes crypto a worthy asset for portfolio diversification? Well, it is because its price is not dependent on stocks, bonds, or gold. It is a world of its own, with each currency featuring its own price fluctuations. Hence, it offers traders the chance to minimize their risk and maximize their ROI.

Newfound legitimacy

No one can deny that cryptocurrency was once a murky business, with many countries going as far as banning the asset. While there are still certain places that discourage the use of digital assets, the world is slowly opening up to it, hence providing it with legitimacy.

As more and more billionaires and institutions buy and accept bitcoin, countries are moving towards regulating the asset rather than shunning it. For instance, the OCC has allowed US banks to hold cryptocurrencies as legitimate assets. Post-2019, it is also being taxed.

For those of you who don’t understand the significance of this step, allowing something to be taxed means giving it legal status. Additionally, the rise of blockchain technology within various industries has further established trust in the main driver of cryptocurrency – hence giving the currency itself credibility.

Ending Remarks

Yes, the world of cryptocurrency is unstable and dynamic. However, this is what makes investing and trading in it so fulfilling. With high stakes comes the high potential return on investment. And this is what traders live for!

Study the cryptocurrency market and find the best time to invest in the asset. Whether it be for speculative purposes or for actual use as a mode of payment, the fact remains that the crypto is one asset you would want to have.

10 Customer Habits to Keep in Mind When Creating Your Online Shop
ByDavid Adamson

10 Customer Habits to Keep in Mind When Creating Your Online Shop

Optimizing the customer experience is a great way to gain new customers. This is also one of the best ways to retain customers. Nevertheless, both merchants and other organizational leaders ignore the buyer before and after the sale. The biggest obstacle to getting started is usually the customer’s misunderstanding.

A thorough understanding of your customers is the key to achieving your core business goals. Whatever you want to create (or tweak) for customer service, create more engaging content or other sales. It is essential to know your customers better than you do.

This resource has ten customer habits to consider when creating an online store.

Let’s get started.

1. Engaging Web Design

It doesn’t matter if your niche has a better product and better customer service. If the online design of your business is awkward, your online business presence is doomed to fail.

You can pay a large amount of money to a web designer or learn coding to create a profitable online store. Design elements should attract visitors, such as B. Use full-size images and minimal text to avoid disturbing you. Website design should attract the attention of website visitors.

2. Speed Up Your Site

Customers expect a professional, reliable, and trustworthy website to load and launch quickly. The average user doesn’t want to wait more than 2 seconds!

We live in an age of instant gratification, where immediate results are expected, and everything else is very disappointing. 79% of online shoppers say they will no longer visit an online store if they are not satisfied with the way it works.

Ensure your online store is fast with our checklist and the following guidelines: avoid page redirects, enable compression, improve service response times, and use browser maintenance.

3. Create Interesting & Useful Content

Creating great content for people who want to buy your product is a great way to drive traffic to your website and provide helpful information that puts your brand as an authoritative voice in your industry.

4. Develop a Loyalty Program

Reward customers for their loyalty. Building a member of in-store commitment is another way to increase conversions for current customers by rewarding them for repeat purchases.

Creating a loyalty program can be as easy as rewarding customers for their second purchase from your store or for a set amount of dollars. In your annual reports, you can easily see the dollar amount and the total number of orders which are your primary customers. You can also check which variable of your product is most demanding through WooCommerce variable pricing plugin record. 

5. Apply Intelligent Customer Engagement

An optimized customer experience pays off in terms of sales and customer loyalty. Understanding well can be a source of customer insight.

Contacting customers in real-time is easy with new tools. Messenger is becoming an increasingly popular customer service channel, and tools like Drift allow you to communicate with your customers as they browse your site.

These channels serve as a means of understanding customers. Your customer loyalty data, regardless of the platform, will help you know them better. Work with your customer service teams to find patterns and act on generated statistics.

6. Offer Excellent Online Support

Your consumers need to know that they will receive after-sales support when required. Post-purchase problem solving and pre-purchase consultation can turn potential buyers into loyal and repeat customers. With the integration of the WooCommerce pre-order plugin, you can engage your customers before any offer or service.

The most complete and helpful support service is 24/7 live chat. This tool can increase overall website conversions by 10% or more. However, if you don’t have the resources to provide 24/7 support, you need to provide a service to help the staff during business hours.

7. Offer Deals & Discounts more Often

With significant discounts and rebates, you can be ahead of the competition. As 64% of consumers want personalized retail offers, be sure to gather consumer information every step of the way to get the right offer at the right time.

If the purpose of your store’s website is to generate sales, advertising is essential! 50% of buyers buy if an offer or advertising is included. Another win-win option is to offer a subscription option to collect customer information!

8. Create More Robust Buyer Personas

Many retailers make the mistake of using general demographic information like age, occupation, and location to attract shoppers. These data points don’t provide enough information to create a message that sounds emotional to your audience.

One way to take a closer look at your customers’ preferences is to use the Purchases tab in Google Analytics to see which social networks, industry blogs, and professional forums drive traffic to your site. Then apply this information to your characters to understand where and when you can embrace them more effectively.

9. Put Customer’s Feedback & Reviews

Most online shoppers spend time reading and interacting with reviews and reviews before purchasing, while 93% of consumers believe thoughts influence their online shopping decisions. If he doesn’t tell you how important customer feedback is, that’s fine!

Waiting for feedback is responsible for impeccable customer service, quick response time, and transparency of business practices. By working with previous customers to strengthen their dynamics, you expand your customer base and attract more loyal customers.

10. Build Your Social Networks

According to social media posts, consumers are 71% more likely to make a purchase. So be sociable! New word of mouth allows your consumers to share and rate your products and products.

Most online shoppers use at least one social media channel. Therefore, opportunities for social sharing benefit everyone. This allows the buyer to either share the products/services they are considering or buy by creating free advertising for your store!

Proper placement of the Share button will ensure that the purchase doesn’t distract you. Still, it is convenient for the user to display the purchase.

marketing mistakes
ByDavid Adamson

Mistakes Made By New Startup Businesses and Law Firms Marketing

Beginning a business or a law office is serious; there’s a great deal to consider, a ton question, and a ton of missteps you can’t stand to make. However, all “what uncertainties” aside, there are a ton of energizing opportunities that can emerge out of going into business or law office.

In order to maximize your chances for success, it’s important to identify the areas of risk, and recognize the common startup mistakes. In fact, most small businesses fail within the first five years of operation. Believe it or not, marketing is one of the most common areas for error for startup businesses and solo law firms.

Read on to learn how Coin Ideology Digital marketing plan can help you not only avoid these marketing mistakes by startup business and law firms, but help you get your business started on the right foot.

1. Speed Spending

Most small businesses and solo law firms hit the ground running and have a pool of money or resources set aside for marketing. However, it’s also really easy to spend that money very quickly without seeing any return or determining which marketing channel or medium works best for your target audience

With a carefully crafted affordable legal marketing program, not only do you have a good strategy mapped out and personalized just for your law firm, you are also investing in a legal marketing program that is not only affordable, but that will yield positive, measurable results.

2. Change the Channel

Another common mistake that startup businesses and solo firms make when first starting out is by putting their marketing resources to the wrong channels.

It’s safe to stay that most startups recognize that digital marketing is important today, but might be unaware of how to effectively go about this.

For example, many startups and firms will set up a Facebook page, throw some money towards paid ads, and call it day. This is a recipe for disaster…and failure.

It’s not to say that social media or paid ads are ineffective, but first it’s important to determine which marketing medium or channel is the best for your particular target audience.

Consider another example. If the majority of your audience uses social media to find a law firm or an online directory, then it would be more worth your while to put your marketing resources towards those channels. When crafting an affordable legal marketing program, part of your strategy will involve this step.

3. Bring on the Brand

Branding your startup business or law firm is important—no doubt about it. But like anything, there is such a thing as spending too much on “perfecting” your brand.

For example, a common error that many startup businesses and law firms make is redesigning their website and/or logo over and over and over and over… By doing this you aren’t giving your audience much of a chance to make the connection between your business or firm name and your brand.

Remember, digital marketing and brand recognition don’t happen over night; these steps can take time.

However, if six months to a year have gone by, and you don’t think your brand is really working for you, then it might be time to revisit your strategy.

With an affordable legal marketing program, you have the opportunity to define your brand and a customized marketing strategy that drives results.

4. Measure Up

Finally, one of the biggest mistakes—and challenges—of startup businesses and solo law firms is properly measuring the results of their marketing efforts.

As we mentioned above, it’s easy to throw money into marketing—especially in the beginning. But it’s also smart to see which marketing channels, mediums, and strategies are yielding the most results and driving in the most case intake.

It’s important to determine what is working and what isn’t so you can fine-tune and adjust your strategy accordingly.

With an affordable legal marketing program, you will have access to reports that will show you the results of your marketing efforts, and how these results measure up to your goals.
Go for the Goal with an Affordable Legal Marketing Program

Finally, many startup businesses and solo firms that start on their own think big and have big goals. While this is a great attitude and great mindset, starting a successful business also takes careful strategic planning.

By committing to an affordable legal marketing program, you have the opportunity to build a customized marketing program just for your law firm—from the ground up.

From designing a professional and attractive website that converts to defining and boosting your brand over social media and other online directories, you maximize your chances for success almost immediately.

To learn more about how an affordable legal marketing program can work for your startup firm, visit here to contact the marketing professionals at Coin Ideology Digital today.

How the Use of Technology is Relevant in Today's Hospitality Industry
ByDavid Adamson

How the Use of Technology is Relevant in Today’s Hospitality Industry

With hotels reopening and fully stocked according to local, state and national opening guidelines for COVID-19, technology is more critical than ever and will play a key role in recovery. Hotel technology and yield management can be used across all departments to enhance the customer experience, streamline operations and improve communication between staff and guests.

Hotels around the world are leveraging the power of technology to drive sales and improve customer relationships. This makes it clear how vital the internet is for the development of today’s hospitality industry. The use of information technology in the hospitality industry has enabled hoteliers to stay in touch and maintain a relationship with guests using online tools.

Here is why you should be using technology in hotel management.

Data analytics

One of technology’s biggest superpowers is aggregate data and making it actionable. You can use the data to tackle a new market segment or adjust your rate plans to compete against your competitors and dominate the market. Some integration connect with cloud-based PMS to give you every little detail; it comes to reporting, accounting, business intelligence, revenue management, yield management and competitor intelligence.  

Hotel bookings

Information technology in the hotel industry has redefined the way ecosystems work. The entire hospitality ecosystem revolves around the hotel reservation concept, and the role of information technology in the hospitality industry is undeniable. The internet has opened several windows for hotels to explore in terms of increasing bookings and occupancy.

In-room guest experience

The use of information technology in the hospitality industry has changed dramatically when it comes to in-room guest experiences. Hotel owners realized that adopting technology for front and rear operation was not enough. You also need to incorporate technology as part of your guest experience strategy that modern travellers expect. This explains why some hotels now offer keyless access to rooms, smart controls for multiple in-room devices tablets for placing food in the room or other requests, etc.

Real-time communications

Instant communication has completely changed the way interactions work and live. Given that the hospitality industry is concerned with providing impeccable service, the ability to communicate and coordinate with colleagues instantly is a big plus. Cloud-based systems enable hoteliers to communicate via a platform, a feature that takes efficiency to the next level.

Trains staff to provide superior service

Great guest experiences keep customers coming back, and bad things can hold them for life. Such technology can help improve the customer experience by enabling employees to provide exceptional service. Many hotels have a system that automatically saves guest preferences and logs to accommodate them appropriately if guests stay at the same hotel.

There are touches of personalization like those in hospitality management that make the guest experience so much better. Hotel management companies and developers need to adopt new and exciting technological ideas to stay relevant and work effectively after COVID-19. Technology has opened up a world of opportunities that hotels can use to truly make their brands memorable to consumers and pave the way for positive growth in the industry.

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