Author Archive Jason Fernandes

ByJason Fernandes

Artificial Intelligence: The Future of Crypto Trading

Artificial Intelligence (AI) is the process of enabling machines to think and act like humans by integrating human intelligence in machines. It also involves the study of benefits & applications of machine intelligence in the real world.

Many experts believe that AI could effectively disrupt the crypto trading industry by providing traders with actionable data based on a thorough and automated analysis of the historical trading records. These data can help closely predict the outcomes of future trade events.

Cryptocurrency trading is now a fully-fledged activity, followed by thousands, if not millions, of traders worldwide. All these traders are constantly looking for ways to improve their trading abilities and acquire better resources in order to increase the profits from crypto trading.

If you are one of these traders and wondering whether and how AI can revolutionize the crypto trading industry, this article is all you need right now.

AI for Crypto Trading

For almost a decade now, organisations have been experimenting with the use of AI for crypto and digital trading.

AI, when integrated into traditional trading systems, can effectively automate the tasks such as data management, reporting and analysis. It can also use past data and trends to predict future trading trends and even results.

AI in integration with machine learning can even be programmed to learn new things from the available data and adapt itself to modern trends. This is particularly useful in data-driven industries like asset trading.

Artificial Intelligence learns new things based on data with the help of neural networks. Neural Networks are like connections within an AI-based system that enable the system to learn to perform a task by seeing/following an existing example. This removes the need to program the system and enables it to adapt to dynamic situations.

Neural Network is a term inspired by the neural networks in the human brain to suggest that these artificial networks work more or less the same way. Just like the human brain that can learn new things or tasks by seeing, neural networks in AI can also learn to perform a new task based on the information/data fed to them.

In the crypto trading space, neural networks can theoretically enable AI to develop & implement its own trading strategies by reading & analysing the available data to drive even more successful trade results.

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How or Why is AI Crypto Trading is better than Human-based Crypto Trading?

In any kind of trading, automated bots or AI has an obvious edge over humans.

Humans take trading decisions based on emotions. Such decisions may be impulsive and taken in haste. On the other hand, AI makes trading decisions through proper calculation and in an automated manner.

Human-based trading works on a fixed schedule, and not round the clock. The crypto trading market using AI, on the other hand, can be open 24/7, which is certainly a more profitable option.

Since AI takes decisions automatically and based on data, it’s much faster than humans, who may tend to overthink things rather than acting on time.

Traditionally, the use of computers in trading has been limited. It’s because we always believe that nothing can replace human intelligence and emotions in a trading decision. And most of the time, we are even true. But who says that AI cannot make it better.

One of the reasons why human-based trading has always been able to give only limited profits is our very basic nature of making errors and also the humans’ need to sleep. Because we are driven by our emotions and have limited attention span, many times our decisions do not bring the results we want. And as I said above, humans, unlike machines or AI, cannot work 24/7 and need to sleep.

AI, on the other hand, can handle everything automatically, has zero probability of errors, does not need sleep and can even learn to grow itself. So, it’s obviously a better trading mechanism compared to humans.

Now, many people confuse AI trading with bot (robot) based trading. But, these are two different things. Let’s see how.

AI Crypto Trading Vs Bot Crypto Trading

Bots are software programs that can be designed to do specific things. In the crypto trading industry, bots are used to automatically process trades based on the available data or trends.

Bots are only capable of automating a process based on the underlying instructions or program, but they do not have their own thinking capability and cannot adapt themselves to dynamic or changing market conditions.

AI, on the other hand, can automate a task as well as adapt itself based on the changing trends to achieve better results. Basically, it is designed to learn and adapt.

Since bots have limited learning capabilities, they are inferior to artificial intelligence and/or machine learning when it comes to learning & adapting themselves based on market trends.

Real Examples of Crypto Trading Platforms Using AI

If you are wondering where you can see the real example/s of a crypto trading platform that uses artificial intelligence to analyse and improve the end results.

Cowrium is a blockchain platform that consists of multiple projects or solutions based on real-world problems. For instance, they are building a system called the Cowrie Stability AI, which uses artificial intelligence neural networks to predict the market and suggest a solution based on the analysis of the previous trading data.

The idea is to enable traders to come up with a foreseeable solution through the deep analysis of available data. Thanks to the integration of ML and Neural Networks, the system can also adapt itself to suggest better solutions based on the market trends.

The Cowrie Stability AI system is still in the testing phase, and the real market scope and usability will only be known after the official launch (probably later this year).

There are a number of other companies that are experimenting with the use of AI and machine learning in crypto trading. The best examples include RoninAI (An AI-driven trading platform that delivers trading signals based on analysis of market trends), AiTrader.Ai, and AutoNIO.

But, as I said, most of these projects are under development or testing, and more about the actual impacts of AI on crypto trading will only be known in the coming future. Till then, let’s keep trading with the available tools and options.

ByJason Fernandes

7 Modern Payment Gateways for Every Business

Running a business is no easy task. You have to manage a lot of things, including the store, website, customers, payments, and more. Having one or more strong and convenient payment gateways for your online/offline store can make things much easier, especially for your customers.

If you are looking to add a new payment gateway to your e-commerce website or brick-and-mortar business, you need to consider a number of things first, like which payment systems your customers prefer, support to currencies (digital, fiat, etc.), international payments, customer support, etc. Selecting the right payment gateway can sometimes be a daunting task, especially when you’re dealing with international customers.

If you’re having the same dilemma, here we talk about the top 7 payment gateways that you can include in your business right away for efficient, fast and cost-effective payment processing.

But, first thing first.

What are payment gateways and how do they work?

A payment gateway is an application that can be easily integrated with existing e-commerce or shopping store systems for securely accepting payments from customers.

A payment gateway will accept payment from a customer by verifying their payment information (credit card details, etc.), checking funds and processing to deduct the requested amount.

An ideal payment gateway system should be highly secure, fast and reliable. Here are some of the best options you can consider for your business.

Things to look for when selecting a payment gateway

When looking to select the right payment gateway, consider the following things:

  • Easy integration to ensure the payment system can directly fit your existing infrastructure
  • It must support a number of currencies, including popular ones like Dollar and Euro
  • It should be easy to set up and do not require a lot of time in management
  • The transaction fee should be low, thus leaving more profits to you

PayPal

PayPal is a global payment system that allows payments with merchants & businesses in more than 200 countries. This is one of the best options when you’re looking to do business transactions with international clients/customers. You can access PayPal through an online website, mobile app, etc. and use it for services like accepting/making payments, business loan processing, and more.

Cryptocurrencies

Digital currencies like Bitcoin are increasingly becoming a choice payment system of people in many countries. They are secure, fast and peer-to-peer, and most importantly, they are decentralized, so they work without centralized authorities like banks.

Lately, newer and more stable cryptocurrencies like CWR are making their name in the digital payment industry by allowing users to make secure, fast cross-border payments in a low-cost manner.

CCAvenue

CCAvenue is one of India’s largest digital payment systems that accept payments through credit/debit cards (offline/online transactions) and many other options such as digital wallets, UPI, etc. (for online transactions). It can be used for both online and in-store payments. CCAvenue is presently used by over 100,000 local/online merchants worldwide. However, it does not offer the international payment facility, as of yet.

RazorPay

Razorpay is a popular payment system that is based in India and allows Indian businesses to accept/make payments worldwide, in many countries including USA, UK, China, Australia, Mexico, among others.

Compared to PayPal, Razorpay has some extra features like support for netbanking transactions, live chat support, recurring payments, etc.

PayU Money

PayU Money is one of the few payment gateways in India that offer unlimited services to merchants and users at zero setup or maintenance cost. The transaction fee is also among the lowest, and it supports all the standard payment options, including credit/debit cards, digital wallets, etc. Other notable features include SSL and two-factor authentication, easy to integrate, etc.

Google Wallet

Google Business Wallet is a nice and secure application for merchants as well as users. It lets you store all your credit/debit cards and accounts in one place, load money directly to the digital wallet and use the same for making payments at both local and online merchants. The wallet is directly linked with Google Pay, allowing merchants to accept payments with this method. The payments are instant, and there is no transaction fee.

2CheckOut

2CheckOut is an online payment processing service that makes a great alternative to PayPal, especially for freelancers and small businesses looking to make small transactions. You can use the payment gateway to accept online payments from a number of countries around the globe. So, it’s usable for individuals as well as businesses. The money transfer fee is, however, slightly more than other options.

When selecting a payment gateway for your business, make sure to consider all the factors that are important for your business. Ask your customers on social media which payment gateway/s they prefer the most. Also, you can find out the best payment service for you by assessing your company requirements, fees for different types of transactions, etc.

ByJason Fernandes

How Businesses Globally Are Leveraging from Corona Outbreak (And you can too!)

The coronavirus is spread all over the world now. The outbreak has affected every country and every industry.

From the travel industry to local businesses every sector is affected but some companies are turning this epidemic into a source of income.

These include the companies from deep cleaning products to advanced remote services making false claims that their products neutralize the virus effectively.

Not only popular, the local businesses as well are coming up with bizarre ways to sell more and more products to the panic-stricken public.

Products like face masks may look helpful in the prevention of the virus but work only if they are used by the person already infected as a way to stop the infection from spreading further.

A lot of other weird products are being introduced in the market claiming the same. Let’s have a look at some of them:

Robots

Yes, robots. Robots are helpful if they are introduced in hospitals for helping the staff but the robot programmed to ask questions to the public about their health and symptoms of Corona will not be of any help but will create chaos between the public.

Air Purifiers

Some air purifier companies are claiming to provide purifiers that can eliminate the virus from your airstream.

The air purifiers help remove the dust and pollution but not the virus itself.

People should be familiar with these false claimers and should avoid falling into their traps.

Thermal Scanners

 A lot of companies are setting-up thermal scanners at various public places, some are even providing thermal scanners for your cars that can read your temperature anytime, but how is going to help in combating Corona is beyond me.

High-Tech Disinfectants

The spread of the virus has urged people to look for products or devices to disinfect their surrounding areas.

This includes high-tech electrostatic spray guns that contain charged particles that get sprayed properly on the whole surface.

How effective are these? Will they neutralize the virus completely? If we listen to the claims then it is that they are very effective but reality maybe something else.

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Anti-Spitting Hats and Other Bizarre Products

Some companies are providing anti-spit hats that will save you from the spit and sneeze of other individuals that will in turn help to keep you safe from coronavirus.

Screens are being attached to various hats and visors to restrict the virus from getting in contact. Other products like safe containers, even cars that will keep the virus out.

As you can, the companies in the UK and around the world are using this troubled situation to increase the sale of their products or services. This has happened in the past and will continue in the future too. Apps like Netflix will provide entertainment in the home, disinfectant companies will provide products that will neutralize the virus, mask makers will provide masks to keep you safe. They will always try to increase the sale in any way possible.

Rather than selling useless products in these hard times, we should rather focus on building and selling products that are actually useful for preventing or limiting the effects of Coronavirus. These may include:

  • T- shirt & Stickers for spreading awareness about COVID-19, symptoms, treatments, etc.
  • Beer that helps limit or reduce the effects of this virus
  • Masks to prevent the spreading of virus and protecting people from infection
  • Gloves to avoid getting infected
  • Key-chain and Bracelets for awareness
  • Hand Wash to help protect from virus infection
  • Books for educating people and spreading awareness about COVID-19 virus

It is a good thing to use precautions against the virus but you should always look for and use the products that will actually help in combating the virus rather than going for the products introduced just to make profits out of the people in fear.

How can we help improve the situation

You as a businessman can leverage this opportunity by starting a business manufacturing and selling high-quality healthcare products such as masks, disinfectants, gloves, air-purifiers, etc. that are actually useful in these times and are high in demand. If you already run such a business, you can consider starting a website to sell your products globally and benefit as many people as you can.

ByJason Fernandes

How is Coronavirus affecting E-commerce and Digital Marketing Globally?

Coronavirus is affecting all industries including digital marketing and online shopping industry.

The year 2020 started with a Coronavirus outbreak in China and now after two months Markets across the globe crashed, states, cities, towns were locked down, sporting events were cancelled, as the menace of coronavirus continued to spread in various parts of the world.

The coronavirus outbreak is changing consumer behaviour in this digital era.

Here we are going to talk about the potential impact of Coronavirus (COVID-19) on eCommerce and the digital marketing industry.

Fear of doing business with China

If you go to google and search for “CoronaVirus through” then you will observe that from aliexpress, parcels to food items… People asked all their doubts on Google some of the examples are “Coronavirus spread through”, “Coronavirus through parcels”. People are afraid of it and it is normal.

Coronavirus is having a massive impact on the stock market and supply chains. This global health scare is creating widespread economic uncertainty which is seen through a fall in the stock market.

London’s share index and other European markets have fallen dramatically, and similar declines will be seen soon in another part of the world due to operational disruptions and an impact on supply chains.

Given the origins of the virus in China, this means that fewer goods that are made in China will make it to market. Even the largest global players such as Apple and Tesla are struggling and have put their business in China on hold.

Ad spends may drop

When the supply chain will be affected, then the availability of goods may be also reduced, which leads to companies holding back their advertising expenses.

If fewer goods reach the market, business houses will see less profit from advertising, so to avoid heavy loss ad executives will pull back from investing in ads.

There are rumours/ expectations/ or assumptions that the corona virus will be resolved by around June, that’s why companies are postponing the ad spend until the second half of 2020.

Marketing events globally being cancelled/postponed

From Book Fare to the movie release, many important events have already started to be cancelled or postponed, and if the situation gets more critical, there could be further withdrawing from events.

As per the recent update Advertising Week Europe, SXSW and Mobile World Congress have already been cancelled, whereas Adobe Summit (US) is taking place as an online event.

Meanwhile, the F8 developer conference by Facebook is no longer taking place. Companies and institutions avoid large-scale gatherings thus most of the webinars, meetings and other events being hosted online.

It is, however, impacting the working, lead generation and other important processes or business houses.

Panic buying may lead to price hikes

Recently, if you’ve been in a grocery store, you may have noticed a lack of hand wash, hand Sanitiser or toilet roll on the supermarket shelves.

Panic buying is one consequence of any disaster, in it, consumers start to stock up and invest in bulk buying which results in Price Hikes of almost every product.

Research from Liberty Marketing recently revealed that due to the coronavirus outbreak retailers’ own brand hand Sanitiser is being sold for more than 5000% RRP online.

Increase in eCommerce

Panic buying at initial forced people to wander, shop to shop and then due to the unavailability of good people are shifting to online stores to avoid the risk of catching the infection.

At many eCommerce stores, sales of household staples such as rice, sugar, and flour are quadrupling compared to the same time frame in 2019.

Thus, Panic buying is also putting additional pressure on the food delivery network. 

Boost in remote working

In this digital age, we can also observe that there is a dramatic change in the way people work, due to this health-related crisis there is a huge increase in remote working.

For example, many workers at Amazon and Microsoft have started working from home.

Additionally, there is a huge increase reported in Usage of online work management software In China.

Microsoft Teams have seen a 500% increase for Team meetings, calling, and conferencing, and a 200% increase in the use of Teams on mobile.

Similarly, Zoom Video Communications has seen its stock price soar and has gained better fourth-quarter results.

Summary of the story is that It is important to keep in mind that the shift in consumer behaviour is a short-term trend.

But if the situation gets more critical, the changes may have a long-term and lasting impact.

At the present time e-commerce represents a bigger share of overall retail sales, compared to other periods so it is expected that the long-term impact is likely to be greater during this health-crisis compared to other health scares on digital platforms and eCommerce websites.

 We would like to conclude this article on a high note that the situation will be normal soon and at the present time brands have to keep customers on priority and they also have to keep an eye on changing customer behaviour, particularly in response to changing ecommerce trends.

Corona Virus is affecting eCommerce and digital marketing, but the industry is expected to be back on track very soon.

Those who are planning to start new e-commerce businesses can consider health and (virus) safety products as a practical option. The demand for masks, sanitiser, gloves, etc. is higher than ever.

Consider investing in good quality e-commerce website development, and you’re good to go.

ByJason Fernandes

How Do Masternode Help You Earn Income By Staking?

Masternode is a relatively new concept, which was introduced as an alternative to trading PoW-based cryptocurrency mining and trading. The idea is to encourage the crypto investors to hold their coins for long term in exchange for interesting rewards.

We all know that the PoW mining industry has its limitations, as it suffers from issues like high energy consumption, increasing demand and competition, and the high cost of network resources limiting the profitability for miners. As the profitability in traditional crypto mining decreases, miners are constantly looking for newer, better ways to make money in the crypto industry.

What is a Masternode and How is it more beneficial than traditional crypto mining?

Well, for one, Masternodes do not require you to make a huge initial investment in purchasing sophisticated mining hardware, resources, energy supply, etc. in order to start earning a stable income.

Second, using a Masternode for generating an income is much easier than mining cryptocurrencies.

Let’s start with the basics.

What’s a Masternode?

Masternodes are a higher version of nodes (computers) in a blockchain network. These are full nodes or crypto wallets that manage a separate copy of the entire blockchain ledger, which is updated in real-time. The users, in exchange for managing the Masternode, are rewarded with new coins.

Masternodes are different than regular blockchain nodes (mining) in that they perform advanced tasks that are crucial for managing a blockchain or processing the transactions.

How are Masternodes better than Mining and How do they work?

If you are a crypto fanatic and worried about the decreasing profitability of crypto mining, Masternode can be the best option right now for you to make a solid passive income. Here’s why.

While crypto mining is highly dominated by popularity and a huge demand, the Masternodes are still somewhat untouched, i.e. not many people are involved in this activity as of now. Moreover, the rewards are quite huge at this time because of the limited number of users. Also, the coins are affordable, which means staking in Masternodes is much less expensive than setting up a mining rig. And last but not the least, you will be earning regular rewards from your investments rather than simply waiting for the coin price to go higher.

Things to look for when joining a Masternode – ROI

Before you get started with Masternode staking, it is important to understand the crucial terms like Masternode ROI.

ROI or Return on Investment is a term that defines the profits made from a particular project in terms of the ratio of profit to the investment amount.

With Masternodes, however, it is slightly more complicated. The thing is that Masternodes do not give immediate returns, but returns on your investments are spread across a time period of years. There are a number of tools/websites, such as Masternodes.Pro and Masternodes.Online that can help you keep track of your Masternode returns.

An easier way is to simply divide the expected annual profits (number of reward coins) by the minimum investment amount required to create a particular Masternode.

How does it work?

In the end, it all boils down to one thing – how do Masternodes work or how to get started with Masternodes?

Well, if you are wondering the same thing, here you go.

A Masternode can be created by any individual by staking a specific number of coins, depending on the network, in the blockchain. So, yes, there will be an initial investment, but it may be a little or huge, depending on the currency in question.

Here’s the step-by-step process of creating a Masternode from scratch:

Step 1: Download the core digital wallet of the respective coin

Step 2: Register to set up your computer as a Masternode on the server. This will add a new Masternode to the blockchain.

So, you are now all set to run the Masternode server. Now, you can do it yourself or hire someone to do it for you.

Masternodes also manage the reward distribution in the blockchain. The typical rewards assigned to miners for each new block are 40-45% of the total rewards. The amount of rewards one can earn from a particular Masternode is known as that Masternode’s ROI.

Selecting the best Masternode for Maximum ROI

So, by now, you must have realized that the trick to earn the maximum from Masternode investments is to invest in a Masternode that can give you the maximum ROI in return. You can use the ROI calculators mentioned above to find out whether the coin you are considering is ideal in terms of ROI or not.

Now, if you are looking for recommendations or need tips to find out a high ROI Masternode, here are a few things you can try.

Evaluate the project, more importantly, the technical aspects of the project, like how solid the roadmap is, who the team members are, the problem it is trying to solve, technical details, MVP launch, etc.

Second, check if the coin is liquid enough. Liquidity refers to the ability to easily trade or use a coin. So, can you trade the coin you are buying? What is the daily trade volume? Which exchanges are allowing to trade the coin? And so on.

The criteria can, of course, be skipped for the coins that are very new or have no market reputation, but a high enough potential.

While each coin has specific minimum investment criteria for launching a Masternode, the simple math here is – the more you invest, the more rewards you can make from Masternodes.

Now, as for recommendations, there are a number of popular Masternodes you can join. The most common choices include Dash, PIVX, ZCoin, Energi, Cowrium, Swarm, etc.

Cowrium and Energi are two of the newest entries to the Masternodes club, but they are high in potential and future scope. I particularly recommend Cowrium, as the project is backed by a powerful platform, a strong cryptocurrency (Cowrie coin), multidimensional smart contracts and several other advanced solutions designed to ease blockchain adoption for SMEs.

Among other things, the Cowrium Masternode ensures that the digital payments and transactions passing through the network are fast, secure and, most importantly, anonymous. Both the existing and new Cowrie (CWR) coin holders can benefit from the Cowrium Masternode staking system, as they get to earn a fixed number of reward coins on an annual basis, in exchange for their help to maintain the network. The minimum investment criteria for creating a Masternode with Cowrium is 10,000 CWR.