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To achieve the desired result you need proven SEO strategies and planning based on real SEO project practices.
Today I am going to show you how I double my client profit using the advanced SEO strategies with example.
Keyword research is the first task that I do when any new project comes to me. Some keywords are given by the clients but it is very improtant to know what people are searching to reach a business like my client in Google.
I research many low searches, low competitive, and real problem-based keywords for onsite blog posts and secondary keywords for pages.
Here are my favorite keyword research tools that give me the real keywords idea:
After finding a large number of keywords, I remove all the duplicate keyword using the online sheet duplicate removal option.
Now, I have a unique keywords list that needs to be filtered according to use in the page, category, onsite, and offsite blog posts.
So I distribute all those keywords in different types like:
Business Keywords – In this category, I collect all those keywords that will provide direct inquiries. It may be brand keywords, product keywords, or service keywords.
HW or Question Keywords – In this category I collect all the keywords that will directly help to choose or buy the product and services.
Price Related Keywords – In this category I collect cost-related keywords.
Besides those, I also collect lots of other relevant keywords that help to generate more traffic.
Nobody can ignore the importance of competitor analysis. First of all, we need to know who is our competitor?
In SEO a competitor is the website that is doing well in your industry. We can leverage the research done by our competitors but we required some tools to do a competitor analysis and my favorite tools are:
Word Count in the Page and Post – I review the content length of each product and service pages and blog posts of competitors’ websites and compare them with my website pages according to content length and increase and decrease the word count accordingly.
Example – If my competitor page has 3000 words and my has only 2000 then I write 1100 words more to make my page more informative and valuable than my competitors.
Website Structure and Layout – I review competitor website structure and layout that catch users’ attention and influence them to spend more time and take an action.
Top Pages Analysis – Using the Ahref tool I found the top pages of competitors and review what types of pages are doing well for them with what purpose and intention. I also research the topic and create the same with better information.
Example: Home page, Service Pages, Blog Posts, or Category Pages.
Technical SEO includes all the stuff where we need technical knowledge to fix the errors. It is a sensitive task than other SEO practices because during the technical r seo fixing a small change can down your website or ruin your SEO.
Like other technical work, SEO technical auditing also required some tools that I frequently use during the technical SEO auditing:
Website Speed Improvement – According to research, 46% of people don’t like to wait for page loading. 79% of people never come again on the website that takes a long time than usual.
To improve the web page loading speed, I fix the following things on the website:
Thin and Duplicate Content – I consider each web page that has less than 500 unique words as thin content.
To fix the issue, I add more content on each thin content pages or remove and redirect them on other relevant pages.
More than 30% duplicate content can be harmful, as you know Google Panda is the part of the core algorithm update that check duplicate content in real-time and can be a reason for web page penalty in SERP.
To check the duplicate content issue, I run a report on duplicate content checker tool like CopyScape and others to remove and replace duplicate content.
Broken Link and 404 Not Found Error – A link that doesn’t redirect on the desired page and shows not found error call broken link.
To check the broken link issues, I used deadlinkchecker.com and brokenlinkcheck.com tool and fix them according to their recommendation.
A website page structure should be managed like an organization. Just like in an organization a CEO manage a team of managers, managers manage a team of team leaders and a team lead manages executive team members. Exactly a website structure should be like this.
A proper website structure help to manage internal linking with each page
Backlinks are a powerful ranking factor for competitive keywords.
An organized link building strategy always wins the game.
Backlinks improve your domain authority, so it is very important to gain backlinks from high authority and relevant websites.
Let’s think about it if we get high authority and relevant backlinks automatically which spending any penny.
Don’t worry it is not rocket science, I share my strategies on how I do it easily.
I hope you can understand that it is not so easy to cover my 12 years of earned SEO strategies in a single post and I spending a good time to lean search strategies on daily basis to serve you in a better way.