Whether you are a startup or an established business, you probably know that quality SEO services are vital if you want a large customer base and maximize your profits.
SEO services are ever-changing, what was a great SEO strategy five years ago, might not be relevant SEO strategy 2021.
Search Engine Optimization Services take a business to new heights.
SEO is complex, and SEO campaign changes as per your business requirements and the type of audience you want to target.
SEO expert shares the SEO trends 2021 that are here to stay:
A Voice search was released in 2012. Today with technology and schema.org, we know it has an enormous scope.
We can’t completely ignore it. Every month, a new form of markup is released, and now there is a markup for films that shows how far-reaching structured data has come.
In the US alone, there are 120 million smart speakers; webmasters should find out where schema can be placed on their sites to take advantage of the voice search demands.
Optimize your Content for PO
It is crucial to optimize your content for position zero (PO). People want quick answers to their queries online.
PO optimization allows to answer searcher’s questions in search results; they need not click. PO results are also called featured snippets; they are displayed above organic results in SERPs.
In 2021, Position zero is even more important as it helps you to connect with voice searchers.
PO content includes:
- Bullet and numbered lists
- Short paragraphs
Create Content That Matches Search Intent
Search engines such as Google ranks content that provides answers to questions of searchers.
In 2021, it is crucial to create SEO content that matches search intent. An SEO company should keep it in mind to not only stuff keywords but also provide quality content that is helpful for searchers.
Search Intent has three categories:
- Informational: Queries about a specific topic or question. For example, “Which is the best face cleanser?”
- Navigational: In navigational search, searchers ask for a specific website. For example, “Body Shop’s face cleanser.”
- Transactional: Transactional searchers are done to make a purchase. For example, “Buy Body Shop’s strawberry face cleanser.”
In 2020, to rank at the top of the search results, you have to create content that matches the search intent.
Google’s BERT update focuses on matching search intent. In 2021, it’s more important than ever for a search engine optimization firm to make search intent matching a focus of SEO strategy 2021.
In 2020, visual search is taking off. It should be part of your SEO strategy 2021.
More number of visual searches are seen than ever before. Sites with video content are more likely to rank on the first page of Google search results.
In addition to that, videos encourage visitors to spend more time on your site, which tells search engines that you provide valuable content.
Just like your content, you need to optimize your videos. You need to add a video’s title, description, and tags.
Video captions also support UX for users, and they provide a clue about the content.
Like you include subheadings in your content, videos can also have subtopics, this will allow Google to take snippets from your video and show them in relevant searches.
Positive reviews have the potential to take businesses to great heights. Each positive review builds business credibility.
For example, two companies offer the same service, but one company has better reviews than the other; the company with better reviews gets more customers.
Customers will view the company better in E-A-T: Expert, Authoritative, and Trustworthy.
Through reviews, customers find your services valuable, and business gets to know how well they are doing in satisfying their customers.
Reviews account for 7% of the total Google ranking factors. Positive reviews help you get higher rankings and more traffic.
In 2020, reviews are extremely important, and given the importance of reviews, a business should be ready to generate enough reviews for the next year.
Secure Your Site
It is extremely important to secure your site. HTTPS in a domain depicts that information like account information and passwords for login is protected, and the information is safer than unencrypted HTTP domains.
It shows that you are trustworthy. Users leave an unencrypted site rather quickly, which affects your rank.
Firms that provide SEO services know that security is one of the crucial ranking factors. You need to apply for an SSL certificate to make your site secure.