The education industry has a hard time attracting new students, so they have to be creative in their marketing strategies.
That’s why digital marketing is a must in the new society we live in today, where technology is everywhere.
But digital marketing has also evolved in the last few years with new tech developments.
Here are the future trends for the education industry in digital marketing.
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Artificial Intelligence
Artificial intelligence is a new technology that has taken the world by storm.
It hasn’t reached the point yet where it can replicate human intelligence, but companies can do powerful things with it.
Technology has been taking over different industries and education is no exception.
Companies in the education industry can use AI in many areas of their operations, but marketing is probably the most common one.
For example, a technology that has become popular recently are chatbots.
Chatbots are AI-powered applications designed to give customer service on a company’s website.
They can answer simple questions and provide their services 24/7.
Their assistance is limited, but in the future, they will fully automated customer service agents that will be able to solve any issue the client may have.
Video Marketing
Video is a powerful resource to reach potential clients.
In the case of universities, 60 percent of institutions have Youtube channels.
So, not everyone is taking advantage of the tool.
Video is the perfect way to market the school, environment, culture, and campus.
It is an essential part of growing their online brand, and the education industry is just starting to realize it.
Also, video marketing doesn’t need to involve expensive production.
Some schools even share videos made by their own students from their smartphones.
But they go a long way into showing potential students how life at those institutions is like.
It is a growing trend, and in the future, students will be able to know everything about a university, coding bootcamp, or other schools just by going to their Youtube channel.
Leverage Social Media
Social media platforms have grown incredibly fast since the first few came up in the early 2000s.
There used to be only a couple of them, and now users can have several.
Most young people have at least one social media profile and use the apps daily. The ones that have become more popular are Facebook, Instagram, or Tiktok.
This can change depending on the age group.
But what it has become a trend is to leverage social media to reach clients where they spend most of their time.
Social media platforms already offer the perfect tools to help companies create digital marketing campaigns.
Educational institutions have begun to use these tools to interact with their audience.
They can share content, let students post opinions, and even groups inside the school can post about events.
All of it adds up to create an online community that will help grow the institution’s brand and attract new candidates.
Influencer Marketing
The word “influencer” is a new term that was coined following an increase in social media platforms.
The terms refer to people who share content on any of these platforms and that have more than a few hundred followers, friends, or subscribers.
They have the power of suggesting products, places, or experiences to their audience.
Most people around the ages of 13 to 30 years old follow influencers on different social media platforms.
And they do it because they like something about the influencer and probably trust their opinion.
In the education industry, the institutions can use their students as ambassadors to advertise their campuses and courses.
The truth is that we trust our peers, and we generally build a relationship with the people we follow.
People are more likely to enroll in a course that someone they trust recommends over a school they know nothing about.
Influencer marketing is probably one of the trends with more power in the industry.
In Summary
Artificial intelligence is already disrupting many industries.
The education industry uses this technology in many areas, including chatbots to improve customer service.
Other trends are video marketing and using social media platforms.
Finally, another trend that has grown fast in the last couple of years is influencer marketing.
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