Before getting to the benefits of UI/UX importance let us
discuss what exactly they are.
UI – User Interface
A user interface as you may call it is that part of your
website or a software that a user interacts with. It’s a part that you can call
act as the presentation with which the user interacts firstly. Mainly UI is
designed by the companies for the customer engagement with the products, it’s a
way through which the user connects with the product. UI is the graphical
representation so that user can interact with the user and help them navigate
through the products. UI is provided by the companies with the sole purpose of
how the design components are used by the users for their conveniences.
UX – User Experience
A user experience is the study of the factors that come
into play during a user’s interaction with a product. These factors include
emotions, preferences, feelings, interaction with previous apps etc. UX helps
in designing the products in such a way that they fulfill these requirements of
Without the Ux, UI is nearly impossible as without proper
research of the targeted audience you’ll be designing a product without meaning
and irrelevant audience being targeted.
Let’s get back to the importance of the UI/UX as the
concept is clear now. Below are the TOP 10 reasons how UI/UX helps in
increasing the brand name:
- Customer Engagement
everyone out there are thinking about better customer engagement and that
can only be achieved by the proper UI/UX design. With proper study you can
design the proper UI/UX and thus helps in more proper engagement of the
customer to the product. An ideal person spends about 10-15 sec on a
website or an app, so if you want to engage your customers in this time
only a proper UI/UX can help you achieve that.
- Increased Traffic
You can get traffic to your website one time when someone visits to check
their query but if you’ve a poorly designed UI/UX there is no chance that
they’ll come back for more. So in order for them to return to your
website, your UI must be designed in such a way that it makes the customer
wanting for more maintaining that previous traffic and even increase it as
well encouraging them to share it on social media, bookmarking, etc.
- Customer Satisfaction
The main aim that a product is designed is solely to satisfy the customers
and make them your permanent customers. But a customer satisfaction is
achieved by a proper UI/UX design as it’s the main part with which the
user interacts and it’s said that first impression is the last impression.
So with proper product a proper UI/UX is also necessary for better
customer satisfaction. A great product is made by a great design and thus
doing proper research is mandatory.
- Consistency across different platforms
A proper UI/UX not only helps in engagement but it also helps in
maintaining a consistency across these different platforms. Take Twitter for an example if
you’ve used it on various platform then you’ll find it’s got different UI
but the feel and the basic concept is the same. It’s easy to use despite
being a complicated system which user nevers feels. With proper UI/UX your
sites, software, apps etc will be optimized and it will help in providing
a good look and a great feel which will help in maintaining that
consistency which your product desires and with consistency then comes
improvement in product as well.
- Saves Time and Money
While creating a brand everyone devotes everything into the process by
spending most of their time and a lot of money into it. But if your UI/UX
is not properly designed and well researched you’ll end up spending even
more into changing it every time you receive a feedback. If you’ve a
proper research done and designed according to the targeted audiences then
all you need to do are small basic changes to keep the app exciting,
saving a lot of your money and time as well.
- Eyecatching Designs
wants their products to be admired and liked by their customers to bring
those sales. Even a small business owner who wants to make money online
knows a website should look good and attractive. But to make those eye
catching designs you need to have a proper research and then design it. As
we have discussed earlier without UX it’s impossible to design a UI so a
proper UI/UX combo helps in creating those smashing designs that every
customer wants and you want to please them so that they can stick with you
for a long time.
- Create a Unique Brand
unique and well researched UI/UX designs can help you in setting an out of
the box identity for your brand. As you’ve got a great UI/UX your targeted
audiences will remember you by it and will become your signature that will
help in your recognition in the near future. As a unique signature it’ll
help in building a trust with your target audiences.
A proper UI/UX will help you integrate your products and present them in a
more appealing way. As you’ve got integrated products it’ll be accessible
across various platforms and will increase your sales by way too much. As
your accessibility is increased people can find you on various p[latforms
thus increasing your reach.
- Promotions & Referrals
major part of a company comprises of Promotions & Referrals and with
correct UI/UX designed, you can easily land some referrals and some of the
big guns (other successful companies) might want to advertise with you.
This will greatly help in your brand expansion and provides your brand
that great exposure.
- Research & Development
of a website never stops with the market range the website or the app
keeps on changing to enhance the user experience. The team in the R&D
department continuously measures and analysis what actually user wants and
is looking for. Once the analysis is done the report is sent to developer
team to take further actions. The final results that you get is definitely
worth spending time and money on it.
UI/UX can be considered a backbone for any organisation
and with the passage of time, the growth in this field in remarkable and have a
potential for a whole lot of growth in the years coming and the users are
selective in choosing their services. In order to compete with all the big
companies out there, your UI/UX needs to be upgraded with time and it’s design
should be able to attract and interact at the same time with audiences and
fulfill their services.
Surely the trends in the next year 2020 will be changed,
new trends will come or old might stay the same one can’t say that for sure but
surely there’s a great area of opportunities for everyone to progress in this
Er. Ankit Dhadwal is the Founder
& CEO of Mount Woods Studio
Pvt. Ltd. a company based in Solan, Himachal Pradesh, India, which provides
digital solutions globally where we specialise in Web Development and App
Development, UI/UX Design, Graphic Designing, 2D & 3D Animation, Product
Photography, Video Production and Digital Marketing.