Before getting to the benefits of UI/UX importance let us discuss what exactly they are.
UI – User Interface
A user interface as you may call it is that part of your website or a software that a user interacts with. It’s a part that you can call act as the presentation with which the user interacts firstly. Mainly UI is designed by the companies for the customer engagement with the products, it’s a way through which the user connects with the product. UI is the graphical representation so that user can interact with the user and help them navigate through the products. UI is provided by the companies with the sole purpose of how the design components are used by the users for their conveniences.
UX – User Experience
A user experience is the study of the factors that come into play during a user’s interaction with a product. These factors include emotions, preferences, feelings, interaction with previous apps etc. UX helps in designing the products in such a way that they fulfill these requirements of the users.
Without the Ux, UI is nearly impossible as without proper research of the targeted audience you’ll be designing a product without meaning and irrelevant audience being targeted.
Let’s get back to the importance of the UI/UX as the concept is clear now. Below are the TOP 10 reasons how UI/UX helps in increasing the brand name:
- Customer Engagement
As everyone out there are thinking about better customer engagement and that can only be achieved by the proper UI/UX design. With proper study you can design the proper UI/UX and thus helps in more proper engagement of the customer to the product. An ideal person spends about 10-15 sec on a website or an app, so if you want to engage your customers in this time only a proper UI/UX can help you achieve that.
- Increased Traffic
You can get traffic to your website one time when someone visits to check their query but if you’ve a poorly designed UI/UX there is no chance that they’ll come back for more. So in order for them to return to your website, your UI must be designed in such a way that it makes the customer wanting for more maintaining that previous traffic and even increase it as well encouraging them to share it on social media, bookmarking, etc.
- Customer Satisfaction
The main aim that a product is designed is solely to satisfy the customers and make them your permanent customers. But a customer satisfaction is achieved by a proper UI/UX design as it’s the main part with which the user interacts and it’s said that first impression is the last impression. So with proper product a proper UI/UX is also necessary for better customer satisfaction. A great product is made by a great design and thus doing proper research is mandatory.
- Consistency across different platforms
A proper UI/UX not only helps in engagement but it also helps in maintaining a consistency across these different platforms. Take Twitter for an example if you’ve used it on various platform then you’ll find it’s got different UI but the feel and the basic concept is the same. It’s easy to use despite being a complicated system which user nevers feels. With proper UI/UX your sites, software, apps etc will be optimized and it will help in providing a good look and a great feel which will help in maintaining that consistency which your product desires and with consistency then comes improvement in product as well.
- Saves Time and Money
While creating a brand everyone devotes everything into the process by spending most of their time and a lot of money into it. But if your UI/UX is not properly designed and well researched you’ll end up spending even more into changing it every time you receive a feedback. If you’ve a proper research done and designed according to the targeted audiences then all you need to do are small basic changes to keep the app exciting, saving a lot of your money and time as well.
- Eyecatching Designs
Everyone wants their products to be admired and liked by their customers to bring those sales. Even a small business owner who wants to make money online knows a website should look good and attractive. But to make those eye catching designs you need to have a proper research and then design it. As we have discussed earlier without UX it’s impossible to design a UI so a proper UI/UX combo helps in creating those smashing designs that every customer wants and you want to please them so that they can stick with you for a long time.
- Create a Unique Brand
A unique and well researched UI/UX designs can help you in setting an out of the box identity for your brand. As you’ve got a great UI/UX your targeted audiences will remember you by it and will become your signature that will help in your recognition in the near future. As a unique signature it’ll help in building a trust with your target audiences.
A proper UI/UX will help you integrate your products and present them in a more appealing way. As you’ve got integrated products it’ll be accessible across various platforms and will increase your sales by way too much. As your accessibility is increased people can find you on various p[latforms thus increasing your reach.
- Promotions & Referrals
The major part of a company comprises of Promotions & Referrals and with correct UI/UX designed, you can easily land some referrals and some of the big guns (other successful companies) might want to advertise with you. This will greatly help in your brand expansion and provides your brand that great exposure.
- Research & Development
R&D of a website never stops with the market range the website or the app keeps on changing to enhance the user experience. The team in the R&D department continuously measures and analysis what actually user wants and is looking for. Once the analysis is done the report is sent to developer team to take further actions. The final results that you get is definitely worth spending time and money on it.
UI/UX can be considered a backbone for any organisation and with the passage of time, the growth in this field in remarkable and have a potential for a whole lot of growth in the years coming and the users are selective in choosing their services. In order to compete with all the big companies out there, your UI/UX needs to be upgraded with time and it’s design should be able to attract and interact at the same time with audiences and fulfill their services.
Surely the trends in the next year 2022 will be changed, new trends will come or old might stay the same one can’t say that for sure but surely there’s a great area of opportunities for everyone to progress in this particular field.