Author Archive David Adamson

Suppose you have an important meeting and you are late for the office !!

What now? You can’t miss the meeting nor want to reschedule. What will you do? Right! You are going to book a cab or taxi. And when you have an Taxi Booking App

 to book just by a few clicks is like a wonder for you at that moment.

The above situation is a classic example of how you can integrate the marketing services that connect you with  customers.

Taxi booking apps are considered as more convenient and reliable method to travel. Marketing plays an important role in building such perceptions , and here we are reviewing the Marketing strategies for your taxi app before launching.

Step 1 : Understand the Marketplace

Foremost step is to find “who”.  “ Who” are you and “ Who “ are the people you are going to serve.

Before hopping to “ HOW “, first discover :

Who are you going to serve? Who are they?

 How do they live?

What are the pain points?

 Learn everything about the audience

Proper Market research  can elevate the brand image 10 x times

Suppose, in the case of a Taxi Booking App, who is going to your customer? The ones who don’t have a car or any kind of  vehicle, Right? Middle-class population. Now , the one thing is clear: you have to focus more on discount codes.

Step 2: Plan Customer-Driven Strategy

There are two key objectives of strategy :

 Selecting the right audience to cater

Selecting pillars of marketing strategy

For instance, LIC, what comes first to your mind when you hear this three-letter word. “Zindagi ke Saath bhi Zindagi ke baad bhi “ Right !!

The entire strategy and advertising are based on serving the customer. The brand image of LIC is based on building trust. LIC decided to work with the right audience and with a promise to serve a lifetime. Their strategy pillar was to build a sense of loyalty and dedication towards customers. In Taxi, you choose safety, security, or timesaving, anything which solves the problems of the audience.

Step 3: Making a plan that delivers the solution

After market research, make a plan that focuses on making a firm groin in the audience. While crafting the plan, remember one thing:

The plan should target the audience

The plan must resolve the pain point of the consumer

Include all the marketing and advertising tactics to reach more audiences. Use visual, video, social media print media, and also podcast to reach as many as people you can

Step 4: Execute ,Analyze and Revise 

Now, execute the plan, wait for the result. Result or how you will measure if your strategy is working or not?

Here are some deciding factors to measure the result :

How many new sales did you make?

Which specific deal worked best?

What is attracting customers more? Ann easy transportation or timesaving benefit or any other factor?

Pay attention to what your customers are saying?

Execute, Analyze, and then revise. This formula will keep strategy updated and fresh. To shine in marketing and advertising, you have to find what interests the customers and work on that or else eventually the Taxi Booking App business is going to fall apart.

Now, lets move to Marketing strategies for your taxi app before launching

Social Media Marketing – Social Media fully ingrained in our lives, we start the day with good morning selfies and ends with night snaps. The trends are always in our mind.

In the case of Taxi Booking App, influencers showing taxi apps as a part of their daily routine or tweeting on a trending topic will skyrocket your reach. Social Media is used for entertainment but unintentionally sells you a lot of things. Never miss a social media trend, be active, be responsive and work to connect with your consumer. You will instantly notice an uptick in your genuine customer base.  Don’t miss a silver plate already served to you. 

Advertising and Marketing – You are scrolling Instagram, and suddenly find attractive sandals, what will you do?

You are going to check the other details. This is what marketing makes you do. They first attract, propose and then sell!

Advertising and marketing are two unique huge niches, both involve searching for the right audience and them serving the right dish to them. Before jumping to paid advertising   , be clear about the aim, persona and pain points you are going to resolve. Right strategy can make or break your brand image. Choose wisely!!

Discount And Promotions – Ever wondered why Big billion Day and Black Friday Sale are arranged every year. Understanding the psychology behind Deals and offers isn’t an enigma everyone understands the rationale behind the deals. Still the small profit attracts the customer.

First, give them a safe and secure ride at a cheap price. Users get used to services and the benefits . Another benefit of the discount is that discount with the set time frame. Benefits in limited give a sense of urgency and forces buyers to use the services. The discount brings an influx of sales and the vogue to the taxi app. Try these tactics to shoot up sales. 

Referral Marketing –  Referral Marketing is the premium method to promote your Taxi app. Propose a deal with a code that says “ refer to 10 you will get cashback “. Just like promotion and discount, referral marketing builds a huge user base by word-to-word publicity.

Successful Referral marketing is based on Always Be Thinking of your Customers. If you are still in a dilemma,  let us explain with you an example, GOOGLE the tech giant of the search engine industry, also has its dedicated team for referral promo codes and gift cards. When Google is trying to keep users busy with referrals, then don’t you think referral is the best form of marketing.

Conclusion

Taxi app development is a technical part, but marketing requires connecting with the audience. Research thoroughly, plan strategically,  execute patiently, and re – strategies on the basis of actual facts and data.

Nowadays, the mobile wallet is widely used to make payments. Whether on Android or iOS, it is a top priority to make the payment seamless. Hence, mobile wallets are becoming increasingly popular and aim to provide smart services such as payment solutions and mobile wallet marketing opportunities.

Mobile wallets add a level of convenience for customers to be able to carry their entire world within the confines of a single device. As a result, the mobile device is the ideal solution for optimal customer engagement.

Furthermore, there are more sales opportunities when a company adopts contactless payment solutions. In the times of pandemic, mobile wallet solutions are widely used worldwide. This is a top digital payment trend, especially among youth users.

What is Mobile Wallet Marketing?

Mobile Wallet Marketing involves all the marketing efforts and tools that a mobile wallet solution can gather, maintain and enhance the company’s customer base.  Increasing digital payments offers a new mobile marketing channel for businesses that want to please their loyal customers and connect with new ones.

The Power of Mobile Wallet Marketing

Today, amid economic challenges, the adoption of some mobile money payment solutions may be based on increased customer preference for rebates and special offers. Digital wallets may be an ideal solution for smarter buyers looking for offers and promotions. Walker-Sands research indicates that 63% of consumers say they will change their shopping habits to maximize loyalty benefits.

Furthermore, wallets offer an advantageous channel for financial institutions and their merchant networks to transform wallet holders into loyal clients who constantly come back for transactions through the wallet. Also, loyal customers tend to recommend brands to their friends or colleagues, which contributes to attracting new customers by word of mouth.

Mobile Wallet Marketing Tactics

1. Offer Versatile Delivery

The great thing about this payment option is that it assists the organization in adopting a unique approach to its clients. Businesses have the ability to hand out coupons, rewards, and payment options at the client’s fingertips. This mobile wallet solution may be utilized in various areas and plays an important role in strengthening the marketing, which greatly enhances the customer engagement process.

2. Loyalty Cards

Companies may provide clients with digital loyalty cards as part of their customer’s loyalty program.  69% of clients tend to use a mobile loyalty card if it is on their phone.  Businesses can target their clients with one-time offers, discounts, vouchers, and tickets that are unique to their mobile loyalty program.

Corporate loyalty programs also include tiers – the more points you receive, the more status you have as a loyalty member. As mobile wallets can be updated in real-time, customers will not have to miss out on the latest offers or sales.

These incentives may encourage clients to place greater reliance on the services and products of your business. Companies looking to invest in mobile wallet marketing for their loyalty programs should keep customer awareness in mind to improve customer engagement and customer relationships.

3. Mobile Wallet Notification

The real mechanism of mobile wallet marketing is notifications. Digital wallet operators can use different types of alerts and notifications to inform users of a new offer, drawing consumers to their mobile wallets. Customized notification content may target consumers at an ideal time. Companies can send push notifications to notify users about unused coupons or expiry dates.

4. Cashback

Instantaneous cashback is another incentive for customers to make more transactions with their wallets. Cashback in mobile wallets is easy to redeem, fun to use, and easy to assess. The feature not only saves customers money but also makes it possible to use cashback directly to make purchases with the mobile wallet.

The purpose of cashback is to enable clients to make the most of their money. Thus, it is advised to be offered as a friction-free experience – without difficult buybacks or other difficulties for users.

5. Value-Added Services

Apart from rewards and offers, businesses can attract customers by adding value to their mobile wallet offerings. This can be a good strategy to build client loyalty and increase wallet utilization. For instance, a bank or financial institution might differentiate its portfolio by adding value to its ecosystem – insurance offerings, bill payments, remittances, and even non-financial services such as subscription management.

6. Geofencing

Geofencing is defined as the use of GPS to set up a virtual barrier. This is done by using beacons. Geolocation allows you to target customers near a particular location and send them the appropriate push notifications. Notification may remind them how close they are to your branch.

It also offers a redeemable coupon to a nearby restaurant that is in partnership with your company. This type of commitment is great for building customer loyalty, as it allows customers who would otherwise have ignored your store window to enter and make a purchase.

What’s more, by launching a strategic ping, businesses can easily boost financial inclusion with mobile wallets.

In A Nutshell

Mobile technology is getting better with each passing day and with its regular changes, the mobile payment method has taken on a whole new level. The mobile wallet is a simple but efficient approach to increasing client engagement.

Any organization that follows such a strategy could easily increase sales. In a very competitive marketplace, the mobile wallet could be a great deal.

Mobile money payment solutions boost client engagement across multiple industries. Regardless of the type of service provided by the organization or the size of the company. The mobile wallet is useful for all occupations. Hence, each business owner should adopt this approach.

Evolving the newest effective business strategies is the key component to promote a brand to the next level. The clients are the key factors for the growth of a brand and providing them the best services is the much-needed resolution. So before having ideas about the senior search companies going to how much impactful in the future let’s learn some basic things:

THE EMPLOYER BRAND IN THE FUTURE

The employer brand and value proposition of a client indicate the value that an applicant sees in working for that company. It addresses issues like employee satisfaction, career advancement opportunities, and the impact of employment on a candidate’s overall quality of life and prospects. In a competitive business market, the employer brand and value offer can determine whether or not there is a top prospect. It detects whether the executive recruitment and leadership consultancy is still relevant or not.

MESSAGING

Promoting the employer brand on behalf of the clients is a crucial component the company must do. It means the better the company knows the client, the better it will be able to create brand awareness. The difficulty arises when the client’s brand is unfamiliar. In that case, the company must find out what they can do to assist such brands in gaining traction. The company may sort it by identifying itself with the client’s brand as a quality-driven executive search business.

Retained search and leadership consultants, as brand ambassadors in the talent market, represent their clients through their professionalism and how they present opportunities to candidates. It is possible for a company to portray their client’s position and tale as well as, if not better than, their client. No executive candidate wants to be told about their responsibilities and roles. An executive who receives the outreach wants to know what the situation in the company is, and whether or not that scenario is compelling to him or her.

THE BRAND IS BUILT ON TALENT

Building and developing a client’s leadership team is a natural byproduct of the profession’s influence on the employer brand. What the company has tried to do is focus on delivering data-driven insights around leadership assessment across both our search and consulting businesses. So that the companies’ clients, the CEOs, the boards, the C-suites, the regional managers, can continue to polish their employer brand and be able to attract and retain the best talent.

When you add or replace someone in the C-suite or on the board of directors, you’re changing the system and having an impact on the brand and culture. Even if we’re talking about hiring someone strategic, we’re also talking about hiring someone who will fit in. Culture, on the other hand, eats strategy for breakfast, as the phrase goes. The employer brand and value proposition are closely linked to culture. It’s always been there, it has just acquired its new name, ’employer brand’.

DEDICATED POSITION

Some firms are creating job descriptions that incorporate that specific duty because the issue of employer brand and value proposition is becoming so crucial. Employer brands are being carved out as a job at some companies. Sometimes it happens in marketing, and other times it happens in human resources. The fact that that role is in marketing highlights how critical it is. The number one distinction for a corporation is unquestionably its employees.

ADVANTAGE IN COMPETITION

Talented leaders have a lot of options, and they’re increasingly motivated by factors other than money. Candidates who are truly top executives are highly compensated, strongly educated: they are searching for non-tangible rewards as well as tangible outcomes and potential. Many C-level and other executive-level professionals aspire to become socially influential leaders.

NOT JUST ATTRACTING, BUT KEEPING THEM

On boarding services are growing in popularity, and the effectiveness and longevity of executive placements are important indicators of success. That success is aided by the employer’s brand and value proposition. The instruments that are most effective in retaining customers are changing. While money is still an important tool for retention, the next generation many of the people in their twenties and early thirties today appreciate a variety of other factors in addition to monetary incentives. A diversified work environment, one that values their opinion and participation, one in which employees feel important, empowered, engaged, and rewarded in ways other than money, is often just as vital, if not more important, than a retention incentive.

THE SIDE OF THE FLIP

A strong employer brand can also serve as a wonderful launching platform. Employer brand is a significant influence, and it draws people.

Perversely, one of the other things it does is make it easy for people to depart. An employee’s brand is influenced in one of two ways: positively or adversely. Click here for more info to most executive search companies in India.

Technology can help with everything from resume screening to background research. However, when it comes to assisting the client in selecting the greatest alternative from among those excellent possibilities, technology reaches its limits. Client pressure on costs and timeliness has fueled fears that executive search and leadership company’s services would become commoditized, that technology and transparency will reduce the profession’s offerings from meticulous, data-rich but human-forged insights to little more than an app. The question often arises, is this a genuine existential threat, or merely a closet monster. Click here for more info to most executive search companies in India.

Every day millions of bloggers around The World publish fresh content on Google. Many companies also publish blogs on their websites. We all know that today Google is the most visited website in the world. Billions of users search on the web according to their own needs and choices.

I know you are planning to do blogging as it provides your potential consumers with valuable information. This, in turn, can improve your company’s credibility and thought leadership.

What Is SEO?

 SEO means Search Engine Optimisation. This suggests the procedure of improving your website to increase its visibility when people search for products or services associated with your business in Google and other search engines. Search engines use bots to crawl pages and put them in an index.  Then algorithms analyze those pages in the index and take into consideration hundreds of ranking factors.  This decides the order of pages in the search engine.

What Is User Engagement?

There are thousands of blogs on various niches on search engines.  Users try to find valuable information.  When they visit your website and take action on that platform rather than browsing passively and leaving immediately to find a better source of information, this is called user engagement. Different types of user engagements are:-

• Click-Through Rate(CTR).
• Actions from outside sources.
• Dwell time.

Web users use common keywords while searching for something on search engines and other social media channels. SEO prioritizes all these practices and ensures that your valuable content appears in the right searches. Thus you and your users can get the benefits. Some benefits of SEO rankings are:-

• You can get cost-effective organic traffic.
• Quality user engagement and more leads.
• You can establish your brand identity and authority.
• You can earn trust from your audience and build a strong brand image.

10 SEO Strategies for Growing Blog User Engagement

Now I will discuss 10 simple tips to help you ensure that your posts are SEO friendly. This will guide you to optimize your blogs for SEO.

1. Write For Your Audience:-

Search engines prioritize keywords to determine the relevant content for web users. Web users search in words or series of words and a  search engine shows top sites that match with the words. You can optimize your blog by identifying and using those keywords that are highly relevant to your niche topic.

But remember you are writing for your audience, not for search engines. Apart from using keywords, write for your audience creatively. Provide valuable information in your blog. Make them engaged and they will come back again. This impacts your SEO ranking.

2. Create And Publish Original Content:-

Search engines prefer original content. Just think once we do not like to click on three blogs that offer the same tips.  Write your blogs using headings and headings. This helps Search engines scan and index your post easily. Your customers also can get the relevant information quickly.

Sometimes relationship building is the best form of link building. You can link at list three links to other websites’, social media sites or pages to your blog. This drives additional traffic to your post.

3. Make Your Title Impressive:-

The first impression is always important. Most users click on your website after getting impressed by your title. So don’t try to copy titles. Try to make a unique and compelling title that will attract your potential customers easily. You can incorporate the relevant keyword in the headline to increase its significance.

4. Make Your Article Scannable:-

Articles over 1,000 words get a good rank on search engines. The top-performing blogs are also around 5000 words. But don’t make your blog so large . You can rather illustrate a short preview of your blog and use “read further” for readers to keep reading.  You can use short paragraphs, bullet points, number lists, quotes to help your users pick up the key points.

5. Provide Copyright Free And Relevant Images:-

Users like blog posts with images rather than just texts. Adding images in your posts makes them more visually appealing. Don’t forget to set an alt tag. It allows the search engines to know your content correctly. Add titles and image captions using relevant keywords.

Suppose you are writing for the best hospitality recruitment in Dubai. You can add the images of those agencies so that users get a clear picture after reading your article.

6. Consider Your Meta Description And Tags:-

Add a meta description to your blog. This helps search engines to determine the main topic of your blog. A meta description should accurately summarize the blog and include the keywords. You can add relevant categories and tags to organize your post. But try to keep it natural.

7. Regularly Check The Usability:-

Before posting on search engines check the usability of your blog post. Sometimes images don’t work. There may be broken links and the loading speed of your content may be slow. So don’t overlook the importance of having a site that functions accurately.

8. Be Picky About Your Links:-

Choose links into your blog wisely. Cite the resources so that Google can understand that you have researched the topic. You can make a solid library of content that you can interlink. Interlinks help search engines to better understand your blog.

9. Invest In Seo Tools:-

You can handle Search engine optimization manually, just like social media marketing.You can use SEO tools to optimize your blog post. Search tools are Keyword research, Rank tracking, On-page SEO, Link building, Content creation All in one tool. These tools will attract your potential users by improving your SEO ranking.

10. Make Your Conclusion Good:-

Aim to write a good conclusion. Summarize the key points. You can use keywords. Users having good experience reading your blog will promote your website. This in turn helps to build brand authority.

Conclusion:- 

In short, as a blogger, if you want to generate organic traffic to your website and earn a profit, use these SEO strategies for growing user engagement.

There was a time when social media was nothing more than a way for people to connect with each other. But, now things are different. As more businesses realize the importance and power of social media, the more they want to integrate it into their business strategies. 

The e-commerce industry can benefit from social media more than any other industry. Not only it provides merchants with access to millions of social network users but also enables consumers to shop together with their friends and family.

Shopping has always been a group activity. There are not many people who like to shop alone. And now, group shopping is also rewarding, as many e-commerce platforms and websites are offering attractive discounts & offers to their customers who group buy. 

Why? Because when social buying, you contribute to more sales for the merchant, who in turn gives a percentage of their profit back to the buyer as rewards for shopping.

So, how can social e-commerce be made better?

Traditionally, social e-commerce works through user contribution to help increase online sales, i.e. social media users get rewarded to help bring traffic and sales for e-commerce platforms. However, this kind of system has many limitations. 

For one, the rewards offered to social e-commerce users are generally in the form of reward points or coins with no real monetary value. 

Second, users do not get any benefit or offer on their own purchases and are forced to buy a product at the price that the seller has fixed for it. Another problem with traditional social networking is that the users need to download and use multiple applications for different services like ticket booking, cab booking, grocery shopping, food ordering, etc.

So, in general opinion, the new and probably the most innovative way to social e-commerce would be to integrate it with blockchain technology.

Contrary to what some people might think, blockchain is not just a technology for digital payments, but it can be used practically in any industry where security and privacy are major concerns. 

In the e-commerce space, the integration of blockchain will not only help increase the security of e-commerce platforms and user data but also will improve privacy and reduce costs by eliminating the need for middlemen in online shopping transactions. Moreover, the integration of blockchain into social e-commerce would enable us to truly harness the power of these next gen internet technologies.

Excelli is the best latest example of how blockchain can disrupt the social e-commerce space for good.

Excelli is a blockchain-based e-commerce platform that enables customers to receive monetary benefits by making shopping a group event. Customers on Excelli can share their favorite products/offers with their friends, family, etc. on the integrated social platform, inviting them to buy the product as a group. In exchange, the users get to buy the item at a lower than the listed price. On top of that, Excelli rewards users for every purchase transaction with crypto tokens (XLE) that have a monetary value.

The integration of blockchain into Excelli social e-commerce enables all transactions on the platform to be fueled by a single, all-inclusive XLE token, which is both a utility token and a reward token for Excelli users. 

In addition, it makes Excelli a first-of-its-kind, highly secure and powerful social e-commerce platform that is not controlled by centralized entities and allows merchants and buyers to trade directly with each other with full transparency in transactions. 

Besides online shopping and social, Excelli offers a range of other services like finance, ticket booking, entertainment, health and more, all in one Super app.