Author Archive David Adamson

ByDavid Adamson

How Does the Entry of Bollywood Celebrities Increase the NFT Craze in India?

No more fans will have to ruffle through the crowd to get their favorite celebrities’ autographs or celebrity-featured merchandise. They can just tap into the NFT marketplace that features NFTs of celebrities. As the NFT marketplace is experiencing roaring growth these days, researchers and analysts predict that the marketplace will not be abated.

Will The Craze For NFTs Leap Forward, Or Deteriorate?

Though there isn’t an exact answer for this, we can speculate that the more the number of celebrities and corporates enter this sphere, the more will be the growth. Some of the famous brands have already stepped into this sphere by launching their iconic NFTs.

In this category, brands like Arizona Tea and Coca-Cola have launched their NFTs, which were released a few months ago. Arizona Tea is a beverage company based out of the US. They are popular for their tea mixes, energy drinks, and iced tea cocktails. Just last week, Arizona came up with its NFT, which is a comic-based one, in collaboration with Bored Ape Yacht Club.

The NFT arts of Arizona feature three bored apes, and one of them holds the iced tea can of Arizona. And notably, the number of collections available with them is limited to 10,000.

Similarly, Coca-Cola, too, has released its NFTs, which is quite interesting and makes sense. Basically, Coca-Cola’s NFT is a lot, which means it is a pack of non-fungible tokens.

Previously It Was OnlyFans And Now It’s NFT

These days, technology is holding a high hand on every aspect of our lives, which has become favorable for us. Alright! When the lockdown restrictions with respect to the pandemic were intense, celebrities and artists were struggling to find a source of monetization. That was when celebrities and talented artists explored the benefits of OnlyFans.

Artists and celebrities worldwide eyed OnlyFans as a platform where they can make money as well as keep their audience intact. On this platform, they can create and distribute different forms of content like images, videos, etc. For the majority of the days during the lockdown, this platform was the source of income for many artists (who were quite skilled in using it).

And now, celebrities and a horde of artists have started thronging towards the NFT trading platform. Notably, celebrities can sell any form of content that circles around them. For example, they can create NFTs that feature their movie collections or even their personal life. But there must be a high degree of rarity in each of the collections, and of course, that’s the definition of a non-fungible token.

What’s Brewing Up In The NFT Trading Platform Recently?

Amitabh Bachchan, the favorite actor for many and the amorously called Big B, has been the center of talk for the time he made his announcement on his NFTs. This news on the actor’s NFT collection appears on the news not just because he is a famous actor but also because he is the first actor in Indian cinema to move into the NFT space.

If you aren’t completely aware of his venture or holding a little bit of information about it, then here is the detailing. Amitabh, one of the most celebrated actors, has tied up with a Singapore-based NFT marketing and media management company Rhiti Entertainment to disclose his NFTs.

And now, the question would be about the types or categories of his collections. His collections range from voice notes to images. A special type of image called Big B punks, which are generated with respect to certain algorithms, is also one of the collections that reside in the collections.

Though the news on Amitabh Bachchan’s NFT collections is amplifying, we have to wait and watch whether the sales will satisfy the hype. However, on a broader scale, Big B’s historic venture into the non-fungible trading marketplace is believed to accelerate other actors worldwide, thereby bringing in more investors as well as creators.

Can You Expect More Such Celebrities?

A definite yes. In fact, two of the famous Bollywood actors Sunny Leone and Salman Khan, are in the pipeline to launch their versions of NFTs. While Amitabh Bachchan NFT is getting released on the NFT launchpad called BeyondLife.club, Salman Khan will release his collections on Bollychain, a platform that is exclusively developed for trading digital arts related to the film industry.

Another notable personality of the Bollywood industry Manish Malhotra, a costume designer cum filmmaker, has already released his NFTs (digital sketches), which were sold for $4000 (one piece) and another piece ranging from $2054 to $2535.

Conclusion

As the saying goes, “the future is unpredictable,” we have to watch the space to witness whether NFTs will sustain or the other way around. And heading back to square one, autographed Amitabh Bachchan’s NFT Physical Posters, BigB Punks, and NFT Arts will be shortly up for sale. Take a crack at the auction!

ByDavid Adamson

SEO Portfolio: How To Create A Perfect SEO Portfolio

To gain more SEO business from multiple industries, you need to make the SEO portfolio stronger. You must always keep in mind that the major purpose of your online presence as a Search Engine Optimization professional is to get you more business and increase conversions. You must know how to create an SEO portfolio through social media marketing, blogging, podcasts, and videos.

Whether you are a beginner or planning to shift towards full-time SEO freelancing from a job, you need to have a portfolio. Based on the SEO business that you are looking for, you can create an ideal portfolio.

How To Create A SEO Portfolio

Creating a website is not enough if your goal is to build a strong online presence. You need to have other channels where you can show your skills and knowledge in the SEO domain. Using multiple channels helps to earn money through every channel depending on its goals, audience, and targeted keywords. The more channels you use, the better it would be for your business as these channels work together. In this post, we will talk about fundamental aspects that you have to get right. 

Focus on your branding

In your portfolio, you have to focus on your name and branding. You can place a banner on top of your website with an attractive design and branding. You do not need to make any changes to the existing theme or template of your site. 

Make use of social media networks like Facebook, Twitter, Pinterest, and Instagram because they are popular channels where you can build authority by sharing useful content with your audience. But these networks will deliver only when you put in consistent efforts. It is better that you start using these networks immediately and post unique pieces of information. It will help you gain followers who will look at your work with interest and eventually convert you into clients.

Showcase your SEO clientele

You have to focus on establishing personal relationships with your clients. It is essential that you show the major projects that you worked on for different businesses. You can create a separate page or blog posts that contain their testimonials and case studies. This will increase the credibility of your work among the new prospects who are looking for reliable SEO freelancers.

Showcasing your past clients also helps in building trust, which is necessary if they want to build long-term relations with you. You can use tools like Skype and Google Hangouts to communicate with them regularly and get feedback about your services so that you can offer better services if required.

Show samples

SEO is all about samples and people only hire you when you are able to showcase them keywords rankings. You can showcase your work in the portfolio and it will establish authority among the target audience. You need to be present on all major search engines and maintain a consistent presence across different channels. List down some bigger and important projects that you’ve worked on. This will add to the credibility of your portfolio since you have been working with big brands.

Make sure you have consent from clients for showcasing their websites. You can also list down the milestones of your SEO client with you. 

Keep things updated

Your portfolio must always be updated. You have to develop new ideas and strategies that will attract more people to your work. This is how it is possible for you to get more business through your online presence. You need to know how social media algorithms work. It will help you come up with unique pieces of information every time on every channel. Use content marketing tools like BuzzSumo, SocialCrawlytics, Twitter Analytics, or Hootsuite to find out what type of content works best on various platforms like Facebook, Pinterest, Google plus, etc.,

To create an SEO portfolio that speaks about your skills and knowledge is not easy but creating an attractive design will help you grab attention. Once your work is done, the next step is to promote it through different channels like social media networks, article directories, and so on. Always keep in mind that your efforts have to be consistent for achieving success.

Make use of videos

Videos are effective if you want to establish authority among the target audience. You can create a unique video for your portfolio that will help in establishing credibility, share your knowledge across to them and convince them about hiring you. The videos need to be well-animated, compelling, and informative. If possible, you can add examples of project briefs or email exchanges with your clients when you were delivering SEO services.

You can embed the video on top of your website so that it can attract visitors who are looking for an SEO freelancer. This will make them trust you and sign up for more information like case studies or testimonials which might compel them to hire you in the future. It’s better not to cast unnecessary shadows on your talent and work by adding too many things to the portfolio. It will only result in wasting time and it’s better to be simple when you are working on a small business SEO website.

Use case studies

Use case studies

People prefer case studies as these studies give a closer look at what you’ve done to grow a business. SEO case studies are helpful in making your portfolio stronger. You can use these studies to show the major projects that you’ve undertaken. You should showcase your skills and justify them with examples of success stories across different channels.

As a business owner, it’s necessary for you to maintain a case study section as it helps you build trust among your target audience. Once they read about your past work experience, their confidence will increase in hiring you for future SEO services. If possible, take help from an expert designer who can convert your case studies into interesting content. 

Include top ranking websites

One of the best ways to strengthen your SEO portfolio is to include websites that are ranking on competitive keywords. It helps in showing your past work and gives a greater perspective to the visitors. You can showcase your talent by mentioning unique keywords, positions, and ranking time on your website. It will give the reader an idea of how effectively you could work for them.

When the audience sees that you can rank a website on competitive keywords, the trust grows. It will ultimately lead them to sign up for your services. You can focus on more active leads by adding client testimonials on your website about the type of work you do. This helps in increasing the SEO portfolio conversion rate.

Optimize your website

To ensure you get the maximum footfall on your portfolio, you need to ensure it’s fully optimized. You have to audit your website and perform on-page optimization to make your website SEO-friendly. The website should focus on the right keywords, content, and meta-data. Without optimizing it for search engines, there is no point in creating an SEO portfolio.

Focus on headings as they are another important aspect of your SEO portfolio that can help you get more traffic. You must use HTML heading tags like H1, H2, and so on because they make documents structured and readable for search engine crawlers. You can go through an online tutorial to learn how to use header tags effectively in creating compelling headings for your portfolio site.

Increase page loading speed

It’s not a secret that people visit websites that load faster irrespective of the type of web design or template used by the particular business. The loading speed helps in increasing conversions, user engagement, and time spent on a website. The maximum number of visitors leave a site if it doesn’t load within three seconds.

This calls for a need to optimize your SEO portfolio website so that the average page loading speed should not take more than 3 seconds. It can be achieved by reducing the size of images, compressing fonts, and rearranging the content in an organized manner. You can take help from experts who have vast knowledge about web page optimization as they know what exactly needs to be done to boost your search engine rankings.

Write long-form content

The content is another critical part of your SEO portfolio as it helps you showcase your knowledge and skills. It’s a great idea to write long-form content to build links as well as social shares. The lengthier the content, the more likely it will rank on search engines because Google prefers such type of articles that offers value to users.

As a business owner, it’s necessary for you to produce unique and shareable content that can help in growing organic traffic from search engines and various social media platforms. You should refrain from writing low-quality and duplicate content as both can land your website in hot waters with search engine penalties which will only impact the SEO rankings negatively. To make people read lengthy posts, you must focus on creating valuable content that can answer the reader’s question.

Wrapping up!

Follow these easy steps to boost your SEO portfolio and get ahead of the curve with the competitors. Regardless of whether you are starting our or doing SEO for a while, these tips will come in handy. 

ByDavid Adamson

What Cryptocurrencies Will Look Like in 20 Years?

Cryptocurrency has certainly become a global phenomenon over the past few years. But still, there is a lot to learn about this evolving technology. There is an array of concerns as well as worries whirling around the technology and its potential in disrupting the traditional financial systems. Very recently, a professor at the Stanford Law School, named Joseph A. Grundfest, sat down to discuss the following. 

  1. How is cryptocurrency currently being used?
  2. Where have mistakes been made?
  3. What the future holds for this technology?

As an expert on financial systems and the former commissioner of the Securities and Exchange, Professor Joseph A. Grundfest is in a unique position to shower his comments on the future of cryptocurrency.

An Idea About Cryptocurrency

For the ones who do not have a clear idea about cryptocurrency, they should know that it is a digital currency that is created as well as managed via the use of advanced encryption techniques referred to as cryptography. It is a virtual currency that is designed to work as a medium of exchange where the records of ownership are kept in a ledger that exists in the form of a computer database. The database to store records makes use of very strong cryptography for tightly securing records controlling the creation of additional coins, and appropriately verifying the ownership of coins. 

Like paper money, cryptocurrency does not exist in physical form. Moreover, it is typically not issued by any central authority. When a cryptocurrency is created or minted before issuance or issued by a single issuer, it is generally considered centralized. But at the time of implementation with decentralized control, each of the cryptocurrencies works via a distributed ledger technology, usually a blockchain that serves as a database for public financial transactions.

The Rise of Cryptocurrency

Cryptocurrency made a big leap from being only an academic concept to virtual reality with the creation of Bitcoin in the year 2009. The virtual currencies became popular in the financial system since their inception only over a decade ago in the year 2009 with the creation of Bitcoin by Satoshi Nakamoto. 

But several disagreements within the community of Bitcoin led to its schism and followed by the launch of Bitcoin cash along with the appearance of a few other decentralized e-currencies that further fragmented the landscape of digital payments as a whole. For example, we can consider the creation of the first ‘sharia-compliant currency’ in Dubai in the year 2017 and pegged to the price of gold. 

While Bitcoin gained a lot of popularity in subsequent years after 2009, it captured significant attention of the investors and media in the year 2013 in April when it reached to a record price of 266 dollars per Bitcoin after rising about ten times in the preceding two months. 

Bitcoin displayed a total market value of more than about two billion dollars at its peak, but a 50% dive down shortly thereafter gave rise to a raging debate about the future of Bitcoin in particular and cryptocurrencies in general. The investors are particularly lured towards Bitcoin by the high speculative potential of such virtual currencies as well as their ability to be exchanged for cash in several cases. But their value remains extremely variable with sudden rise and fall which is precisely the reason for hesitation among the investors.

A number of specialists are quite worried about the lack of transparency in their process of issuance, which is unregulated. There is no regulatory authority that supervises the issuance of cryptocurrency. In addition to this, there are a number of people who are quite suspicious of their true value and doubt the asset’s decentralized nature. 

In fact, there has been a rise in the popularity of ICO or initial coin offerings. ICO is a modern form of IPO released by the fintech companies for the purpose of crowdfunding new cryptocurrencies. This, in turn, has been propelling the virtual currencies’ prices in an upward direction. At present, there are more than about 50 ICOs launched every month. It is because of the fact that there is no regulation or scrutiny. Moreover, the investors are quite often not properly informed and hence have fallen victims to scams in several cases.

Cryptocurrency is now a very hot topic of discussion and has gained tremendous popularity in the last few years of time. More and more investors are ready to invest in cryptocurrencies especially Bitcoin, and Ethereum along with many more. As per the current trend, cryptocurrencies are expected to rise further in the time to come. 

The Fact About These Trustless Systems 

The ones favoring Bitcoin as well as other cryptocurrencies claim that these financial platforms are inherently trustless systems. It means that they are not directly attached to any nation, state, country, government, or body. They would also argue that cryptocurrency is much more superior as compared to the traditional physical currencies because it is not dependent on any regulatory authority. 

Professor Joseph A. Grundfest notes that irrespective of the fact whether cryptocurrencies are thought to be good or bad, it is not completely accurate. Cryptocurrencies are not really trustless at all. They are still dependent upon the underlying infrastructure that powers different cryptocurrencies like Bitcoin, Ethereum, etc. a major portion of which is located in the nation of China. The government of China could theoretically make amendments to cryptocurrencies at a fundamental level by striking its will on the data miners who keep them running.

What Future has in Store for Cryptocurrencies?

Predicting the future of the world of cryptocurrency might be the most difficult of tasks even for the most proficient experts in this field. The pool of cryptocurrencies is rising but we are not sure as to whether these payment tools would be truly responding to the precise needs of being a currency. There are some economic analysts who predict a big change in cryptocurrency as institutional money makes an entry into the market. There also exists the possibility of cryptocurrency floating on the NASDAQ. This, in turn, would enhance the credibility of blockchain further and its uses as an alternative to the traditional currencies. 

On the other hand, there are some who predict that cryptocurrency needs a verified ETF or exchange-traded fund. An exchange-traded fund would certainly make it easier for people to invest in cryptocurrencies. In spite of this ETF, there still needs to be the demand among the people to invest in cryptocurrency and this demand may not be automatically generated with the help of a fund. Cryptocurrencies are an intuitive result of the digitalization of the world. But the future of cryptocurrencies is dependent upon a wide array of factors listed below.

  • Stability
  • Security
  • Transparency
  • Users’ confidence

Additionally, the hacking attacks happen to be the most significant threat that might be leading to their complete abandonment by the wary users. The governments of several countries of the world are still hesitant to entirely accept cryptocurrencies. Many are of the viewpoint that cryptocurrencies can be an asset but never a currency. Thus, nothing can be specified about their future with certainty. So, there is still a big question mark on whether these alternative currencies will eventually supplant the conventional currencies or not or whether cryptocurrencies are a passing trend that will fade away with the passage of time.

Libra is Rising

Bitcoin, one of the most popular cryptocurrencies, might be ruling the world of crypto for five more years. But the giant in the crypto market might be looking over its shoulder as a few stablecoins such as Facebook’s Libra are starting to make their presence felt in the world of crypto. The contribution of Facebook to the world of cryptocurrency is Libra. It has been hyped as the appropriate answer to a wide range of financial issues. The platform was particularly designed to facilitate international payments along with the elimination of unnecessary transaction costs as well as other fees.

Professor Joseph A. Grundfest concedes that the goal is admirable, but at the same time, he believes that the approach is deeply flawed. According to him, the introduction of another cryptocurrency is not the right solution for the purpose of minimization of payment transactions. Moreover, he does not agree with the attempts from Facebook to completely dodge the traditional banking systems. 

Instead, he puts forward an argument that it would have been a better approach by Facebook to create its own bank which in turn could act as the primary institution for its users. The professor also said that Facebook could have focused more on developing banking systems customized to each nation or region, appropriately addressing each of the regulatory demands and driving down costs. He said that once these have been established and the trust of the public was built, it would make sense to easily link each of them for the creation of a global network. 

It is quite reasonable to expect that stablecoins will be preferred by a considerable volume of users as we progress through the 2020s. The stablecoins tie their values to some of the tangible real-world assets such as the US Dollar and gold. It means that they are almost sure to be free from the volatility of the market that we tend to see around cryptocurrencies like Bitcoin and Ethereum. The feasibility of stablecoins driven by blockchain integrated with their settled values will mean that there will be a wide range of applications for this new brand of cryptocurrency. At present, Tether is the biggest stablecoin with a market cap of about 4 billion dollars.

Is Stablecoin the Future?

Stablecoins have gained a lot of popularity in recent times as a way to support cryptocurrency with assets that hold real value. It is very much in the same way the currency of the United States used to be on the gold standard. Those assets can be other currencies or commodities or virtually anything. Professor Joseph A. Grundfest has two issues with this approach that are listed below.

  1. It actually recreates a system that is already existing.
  2. It would make it easier for users to commit fraud since it is not quite as easy to audit and monitor as the traditional currencies. 

In his comments, the professor also covered some stronger applications for cryptocurrency. For example, it might be a better option for the people residing in countries that have weak currencies to invest in cryptocurrency like Bitcoin as compared to investing in the local stocks and bonds. The future outlook of cryptocurrency is still an unanswered question. The supporters in favor of cryptocurrency see endless potential, while on the other hand, the critics see nothing but the only risk. Professor Joseph A. Grundfest in this regard remains quite skeptical but he does concede that there are a number of applications where cryptocurrency is undoubtedly a viable solution.

Is Investing in Cryptocurrency a Good Choice?

Investing in cryptocurrencies might be the best way to treat your investment. It is in the same way as you would be treating any other highly speculative venture. But it is of immense importance to always keep in mind the high volatility of cryptocurrency where you run the risk of losing most of your investment if not all. 

As mentioned earlier, cryptocurrencies hold no intrinsic value. It is just the value that a buyer is willing to pay for it at a given point in time. It is precisely the reason why cryptocurrencies are very much susceptible to huge swings in prices. This, in turn, readily increases the risk of loss for an investor. For example, during the early days of Bitcoin on the 11th of April 2013, its value was down to half from 260 dollars to 130 dollars within a timespan of just six hours. 

If as an investor you are able to digest that kind of volatility, it would be a good choice to invest in cryptocurrencies. Otherwise, it would be ideal to look for other investment options that best suit your profile. The opinions on the merits of investing in cryptocurrencies are deeply divided. The supporters point to its limited supply as well as growing usage as value drivers. On the other hand, the detractors see it like just another speculative bubble. So, it is completely up to the investor to invest in any cryptocurrency or not. 

Conclusion

Cryptocurrencies aspire to become a part of the mainstream financial system for which satisfying very divergent criteria is essential. Though this possibility looks remote, there is little doubt that the success or failure of cryptocurrency in dealing with the challenges might be the determining factor in their fortunes in the time to come. All we can do is wait and see what the future has in store for cryptocurrencies.  

ByDavid Adamson

Custodial vs. Non-Custodial Wallets: Which Is Better?

When it comes to cryptocurrency, there is no one-size-fits-all approach. Fortunately, users have options regarding which digital coins they want to invest in and whether they’re more interested in trading or mining.

However, one topic tends to spark fierce debates in the Bitcoin community – the Bitcoin wallet. The discussion primarily revolves around the question of whether custodial or non-custodial wallets are better.

Both have advantages and disadvantages worth considering. Before you open a Bitcoin wallet account, it’s imperative to know all the relevant information about the two types of digital wallets – custodial vs. non-custodial wallets.

What Is a Custodial Bitcoin Wallet?

The basic premise of a custodial Bitcoin wallet is that a third party controls the private keys. Essentially, users are placing their trust in another entity, usually crypto exchange platforms.

Many first-time Bitcoin investors have relied on a custodial wallet at some point. If you create an account with well-known exchanges such as Coinbase or Gemini, you’ll have an opportunity to utilise a custodial wallet. It’s all a part of their service.

They want to protect your funds and will make every effort to do so, as it’s in their best interest as well. Custodial crypto wallets are often called hosted wallets by users.

Undoubtedly, custodial wallets relieve users of personal responsibility for their funds. Some will see this fact as a plus and others as a major red flag. Furthermore, custodial wallets are typically web-based, which, unlike hardware wallets, require a continuous internet connection.

Advantages of Custodial Bitcoin Wallet

In the crypto community, custodial wallets don’t have the best reputation. But it’s not because they’re considered unsafe. It’s the fact that the user doesn’t hold their private keys and essentially isn’t in charge of their funds entirely. To some, this lack of control is unacceptable.

To others, it’s precisely why they appreciate custodial wallets. The private key is the only way to access the money you’ve earned, but what happens if you can’t remember it?

It means that your Bitcoins are lost forever. That doesn’t happen with a custodial wallet, as exchanges take precautions to ensure you never lose access to the fund.

In general, custodial wallets are also a safer option as they provide better security against malware and phishing scams when it comes to web-based wallets.

There are a few downsides worth considering too. First, some exchanges require you to use their wallets. And the fact that you don’t hold the private keys means they can take your assets if they choose to do so.

What Is a Non-Custodial Bitcoin Wallet?

With non-custodial wallets, users have complete control of their private keys and funds. Typically, when users accumulate considerable amounts of Bitcoin in their exchange accounts, they want to open a Bitcoin wallet account of their own.

Naturally, the presence of a third party is cumbersome when you become savvier about Bitcoin. However, in contrast to custodial wallets, where you had to trust the platforms that provide them, with non-custodial wallets, you have to trust yourself to keep them safe.

If you’re using hot wallets, that means being mindful about the security of your internet connection and the health of your devices. You might have to use a VPN service or backup your wallet with a recovery phrase, known as the “seed phrase.”

Advantages of Using a Non-Custodial Bitcoin Wallet?

The most prominent reason non-custodial crypto wallets are the more popular choice is that they give users freedom and control. Freedom to choose the wallet they want and full control of their funds.

That’s not an insignificant advantage, especially when we consider that the appeal of cryptocurrency revolves around the fact that it’s a decentralised system without third-party involvement. Furthermore, a non-custodial wallet is not exclusively web-based.

If you want better security and to manage your Bitcoins offline, you can choose a hardware wallet. Selecting a hardware wallet also means having full access to staking rewards from your holdings.

But the notable downside is that trading will be slower as funds need to reach the exchanges first. Plus, user interfaces are typically less user-friendly.

Relinquishing Control: Yes, or No?

There are plenty of arguments why custodial wallets are the prudent choice, especially if you’ve only started with Bitcoin. But the deeper you get into the matter; you’ll likely prefer having a non-custodial wallet.

Some users appreciate a helping hand from a third party, and others dread it entirely. When it comes to everything crypto-related, there really is no uniform approach. Custodial isn’t better than non-custodial and vice versa. Both are simply options that can play a role in your Bitcoin career.

ByDavid Adamson

HODL Explained: What is A Hodl in Cryptocurrency?

“HODL” is a misspelling of “hold,” which is an attempt to avoid the impulse to panic sell when Bitcoin prices drop. It is often used in online cryptocurrency forums or in the comments section of Youtube videos that discuss Bitcoin trading.

The term “HODL” originates from a cryptocurrency forum post entitled “I AM HODLING” made in 2013.

The community that was rapidly growing around Bitcoin at the time had grown accustomed to seeing prices go up, and when the price suddenly began falling due to an unexpected government announcement, many were caught off guard.

Bitcoin is a revolutionary invention that has already changed the world of finance and will continue to do so. The original purpose of this paper was to present an unbiased view of what Bitcoin is, how it came about, and where it’s going. However, since I believe that knowledge without action leads nowhere, I encourage you to take some time off from reading this paper and go try out bitcoin for yourself. Find a friend who owns some bitcoins and buy some for yourself on their recommendation.

What is Hodling?

HODL is a term used in the digital currency world that means holding on to your coins or tokens rather than selling them. The idea of HODL came from a drunk post on Bitcoin Forum about bitcoin not being able to be traded but only held for future use.

A Bitcoin maximalist is someone who holds that Bitcoin has the greatest chance of success in the cryptocurrency market. A bitcoin maximalist believes that a certain protocol, such as Bitcoin’s blockchain, will dominate all others and become a standard across markets.

Is HODL A Good Investment in Cryptocurrencies?

While the word HODL is a frequently used slang in the cryptocurrency world, it has been criticized for being a bad advice. HODL does not mean anything in terms of investment strategy, but some people consider it as a bullish sign when they see the term in crypto forums and communities. However, there are already some critics who believe that HODL can be a good way to lose money.

What is the HODL strategy?

The HODL strategy is based on investment in cryptocurrency without the intention of selling. The investor believes that the value of the cryptocurrency will increase over time, which will result in profit when it is sold at a higher price.

HODL Risks: The thing that worries me the most about HODL is that 80% of all “crypto” tokens on the market today are outright scams, and the people.

HODLers will also have other criteria for selecting an exchange. One of the most important factors is that the exchange is safe. There are several ways to determine this. First, exchanges that are not regulated are often unsafe because they do not have to disclose company information. Second, exchanges with low fees tend to be unsafe because they cannot provide adequate security for user funds.

Conclusion

HODL is the opposite of FUD. While FUD is used to drive fear into investors, HODL is used to drive hope into them. Why are some people using this term? Because they are trying to encourage others not to sell their cryptocurrencies during a downturn in prices.

ByDavid Adamson

Keyword Research for Blockchain Projects

Keyword research is a key of any successful project on internet. It help to plan what type of information industry target audience are searching on the search engine.

In this post, I will share with you a proven keyword research strategies that will help all industry to find unique, relevant and most searchable keywords.

So without any delay, lets get started.

How To Find Keywords for Blockchain Projects

There are many paid and free tool that help you find your project related keywords but in this post, I will only share free technique to find keywords for your blockchain projects. I will not stretch the post so I come to the point and share the method with some screenshots:

Google Keyword Planner

Google Keyword Planner

Wikipedia Table of Contents

Wikipedia Table of Contents

Google’s “Searches Related To”

Google's "Searches Related To"

Reddit and Forums

Reddit and Forums

Google Suggest

YouTube Suggest

Quora Question

Click here to download the keyword research template.

List of Keywords for Blockchain Projects

I researched 10000+ Google search results for crypto related projects and found the list, If they are not relevant for your project just replace the word blockchain and your will get an amazing result, checkout the keyword list of blockchain :

What is a Blockchain?

ICO vs Blockchain

Blockchain in 2022

Blockchain vs Bitcoin Review

Simple Blockchain Project

Blockchain Project Cost

Blockchain Services

Blockchain Project List

Blockchain Project Development Strategies

Blockchain Project Management

Blockchain Project Ideas

Blockchain Project Solution

Local Blockchain Project

Blockchain Project Generator

Blockchain Development Checklist

Blockchain Project Pricing

Blockchain Development Job

Blockchain Project Cost Calculator

Blockchain Project Portfolio

Benefits of Blockchain

Blockchain Statistics

Blockchain Company

Top/Best Blockchain Project

History of Blockchain

Blockchain Security

Cheap Blockchain Developer

Why Blockchain Important

Pros of Blockchain

How to learn Blockchain

Blockchain Marketing

Blockchain Apps

Blockchain Package

Blockchain Explained

Find Blockchain Developer

Different Between Blockchain and Bitcoin

Different Type of Blockchain Projects

Facts about Blockchain

Blockchain Trends

Blockchain Innovation

Blockchain Tool/Equipment

Blockchain Tips

How often Blockchain

Hiring Blockchain Developer

Blockchain Guide

Blockchain Maintenance

Blockchain Hacks

Blockchain Tricks

What does Blockchain do

What is a Blockchain know for

Blockchain industry

Types of Blockchain

Is Blockchain safe

How much to pay for Blockchain

Why choose a Blockchain

What does Blockchain meaning

Blockchain Certification

How to develop Blockchain (Without Tools)

How to improve the quality of Blockchain

Secrets of Blockchain

Reason to invest in Blockchain

Questions to ask about Blockchain

FAQs about Blockchain

Advantages and disadvantages of Blockchain

Blockchain for industry

Best practices in Blockchain

Blockchain Templates

Blockchain Factors

Blockchain Study

Introduction of Blockchain

Blockchain List

Blockchain Video

Blockchain Infographics

Blockchain Podcast

Blockchain Factors

Blockchain Tutorial

Blockchain Technique

Blockchain Users

Blockchain Stats

Blockchain This Year

Blockchain 2.0

Blockchain for B2b

Conclusion

I hope you like the keyword research report. If the above mentioned keywords are not fulfilling your requirement, copy all keywords in google doc file and just replace blockchain with your project main keyword. You will be surprised to see the result. I make this post very short for your so your get all information without spending your precious time in the net of word-count. Please don’t forget to share your thought on this post.

ByDavid Adamson

Interesting and Effortless Ways to Earn Cryptocurrency Today

Cryptocurrency is such an interesting topic today that everyone wants to understand. As the price of the coins appreciates by the day, people want to get a share of them. While many people may find it easy to buy their preferred digital assets such as Bitcoin and Ethereum from an exchange broker, others prefer earning and accumulating crypto through other methods.

If you are interested in knowing how to earn cryptocurrency, this article is for you. We have lined up different interesting and effortless methods for you. As you will notice, earning Bitcoins, altcoins, or stablecoins remains the most popular and simplest option.

Earn Cryptocurrency by Buying

The demand to earn cryptocurrency has increased exponentially over the years. With the emergence of new altcoins such as Dogecoin and stablecoins such as Terra, investors have hundreds of different coins they can buy.

Buying your preferred digital asset is as simple as clicking a button on a website or app and buying. Better still, you can walk to a physical exchange or a Bitcoin ATM to buy digital assets worth as much as you can afford.

However, buying incurs transaction fees charged by the platform that facilitates the process. But even if you buy directly from a seller, there is a blockchain fee. So, bear this in mind.

Get Paid by Joining Airdrops

Free Airdrop Submission Sites List 2019

You can earn cryptocurrency by joining a few airdrop projects that are reliable. These are aimed at creating awareness of certain products. Essentially, it involves distributing certain cryptocurrencies to various digital wallets, and those who participate earn tokens.

The more you participate in airdrops, the more tokens you earn. The good news is that you can trade your tokens for other digital coins or fiat cash.

Get Paid to Promote Microtasks

Microtasks given by different companies can help you earn cryptocurrency within a short time. A task as simple as reviewing a video, commenting on a social media platform, writing an article, or any other can give you a bounty, which you can later exchange for cash or use to build your crypto portfolio.

It is important to know where to look for microtasks to avoid being scammed. Once you get a lead, this opportunity to earn cryptocurrency is not only rewarding but effortless.

Earn Cryptocurrency Through Yield Farming

Yield farming or liquidity mining is an interesting passive way to earn cryptocurrency where the investor locks up savings and earns interest on it. The interest is often in the form of a DeFi or governance token. The deposited digital assets provide liquidity for various platforms such as exchanges and crypto lending to run their operations. If you are looking for a growing community to help you with yield farming, Loop should be your starting point.

Earn Cryptocurrency Through Yield Farming

You need to learn how to go about yield farming to get the most from it. If you are just starting with cryptocurrency, you should talk to an expert to guide you.

Crypto Mining

Bitcoin Mining

Cryptocurrency mining is one of the oldest options to earn cryptocurrency. However, not all cryptocurrencies are open to mining, and miners need to have the relevant hardware to solve the algorithms. The best part of crypto mining is that it is quite rewarding because your machines are used to process transactions.

One can earn a lot of tokens because tasks are always available. If you join the mining communities for your preferred coin, you must learn a lot about the process of mining before you can set up the systems needed for the task.

Work and Get Paid Using Cryptocurrency

Token Process Work

It is possible to earn cryptocurrency by accepting digital assets for work done. This is what freelancers who are hired on a contract basis often do. You may work remotely as an independent contractor or physically in companies that are flexible in offering to pay using Bitcoins, XRP, Ethereum, or any other crypto.

Accept Cryptocurrency in Your Business

Small Business Digital Marketing

As mentioned, cryptocurrency is shaping the e-commerce world. If you have such a business, this is a prudent direction to take. It all starts by setting up the systems that will enable you to accept crypto as a form of payment. However, you need to know the best crypto to accept or synchronize your payment with an exchange that will automatically process the payment to the cryptocurrency of your choice.

Final Word

Fortunately, there are many ways to earn cryptocurrency. Some are more interesting and effortless than others. Therefore, it is up to you to choose one that suits your needs in the best way. Now that you have the information, make the right decision.

ByDavid Adamson

How To Escalate Your TikTok Followers Growth Organically – 12 Fantabulous Tricks

TikTok proves even short-form videos can reach a large audience. A TikTok video can range 15-60 seconds long, where short-duration videos are likely to be watched multiple times. Due to this covid pandemic, most employees reside home for jobs, where most entertainment lies on mobile phones than television. Usage of social apps grew over a short time ago. Nearly 100 million people use TikTok in states, where 50 million stay active on the app in a day. 

Recommended Post: How To Earn Money On TikTok?

Followers play a vital role on TikTok because it gives people the opportunity to become an influencer. As the audience are high on TikTok, use these following 12 hacks that can raise your followers:

Acknowledge Target Audience

Who is the audience, and why do you need them?

In TikTok, the significant terms used to calculate the engagement rate are contents. When producing content, post them among competitors, cross people who praise or appreciate the content, and they are called the audience. Most people who are active on TikTok tend to come across videos. Even some create their content to gain popularity. Sharing and liking are the general terms that credit your video, designed directly by the platform. 

How to find a new audience for a brand?

#1 Recognize the goals to acquire the audience

#2 Derive potential customers

#3 Interact with target customers

#4 Build content to focus on customer

#5 Post frequently to know target customers

#6 Track progress in improving campaign role

Generate Authentic Bio

An important start-up for content production is to set an original bio. An authentic profile is a starter because it decides the performance of all tasks. Bio is the first chance to introduce you or the brand in TikTok. A creative and real personality could better serve TikTok because a loyal introduction is a more compelling start. 

Five ways to make bio shine well and good:

  • Introduce followers to who and what you are doing here. 
  • Emojis in bio lightens up the brand personality
  • CTA can provide interaction where it takes them to other social sites
  • Try not to exceed the character limit
  • Make use of the TikTok link, which is available for videos. 

Upload UGC Videos

What is a UGC?

Any content developed by contributors of TikTok is called UGC. Organic content is the only way to gain a new audience to a website. Users create looping videos to increase video views on TikTok, normalizing the concept of retention. The primary purpose of TikTok is to allow users to show their creativity among a bunch of people. UGC will enable users of the brand to share their experience with the public that engages more new audiences. 

UGC helps users by providing information regarding marketing where the brand utilizes social proof to connect audiences. Some necessarily are not paid because they only appreciate the product’s effectiveness for fame. Mostly, people love this UGC marketing tool as they make use of the recommendations like them. Also, ROI for UGC content is high where they encourage brand ambassadors to share experiences online. 

Use Duet Option

A duet option on TikTok helps record a video of its own, following another one’s videos. The original is placed on the right, with a recorded one on the left when posting the first duet. Before progressing, don’t forget to enable the duets option on TikTok. By optimizing accounts, choose the options that allow anyone, no one, or just friends to duet. 

How to duet on TikTok?

Open the TikTok app and navigate to the video which you wish to duet. Select the share button on the right side of the screen and press the duet button. And, hit the red button and record video first, add filters, and tap next. Add captions to it, which is like tagging the person and give other details. Yes, the video is ready to deliver. 

Make a note of Post Timing

TikTok consistently provides the needed content as they are the essential key factor in a video. Also, know when people are available on TikTok solely for interaction and post-timing. Time limitations provide how long content twirls around the platform. Global audiences can specify how and what content is to produce. Even the time of the post is determined. 

First, make a list of surveys where your followers reside on TikTok. A pro account has the updated feature of checking the analytics. Analytics indicate how many followers, which gender followers, and where they come from. Spot the target audience timing that notifies the time zones. Assess the peak hours and post on timings. It will increase content visibility. 

Design Trendy Content

Are they seeking exposure with a bit of time limit? Choose a trending video concept. Consider leveraging trends as they show personality, take advantage of the fun content that increases exposure. A trend is a most looping theme on TikTok because people use it with their spin. Although it’s copying the content of other people’s videos, it records versions of the video on TikTok. 

TikTok is not about showing only brands and business deals in the form of advertising. Here, the behind-the-scenes processing is more to be considered as people love them more for their realness. Behind-the-scenes are nothing but offline activities which can add fun to content. It might include the workspace, employees, or even the essentials used in the workspace. 

How to find trends on TikTok?

#1 Check the discover page

#2 Look at trends of current events

#3 Recognize the upcoming trend

#4 Create the first video on the TikTok trend

Use Video Editing Apps

To make videos even brighter, a specific amount of filter effects could give the video more views. The same filter effect can be inspiring for others which tempts them to use it on their video. You need not be a professional one to edit video. Choose some of the editing apps to highlight the TikTok video. Some of the editing apps TikTok provide are:

.

  • Zoomerang
  • InShot
  • Funimate
  • Lomotif
  • Magisto
  • FileMaker
  • Quik
  • Beirut

However, TikTok does not provide users with editing after the video is posted. Also, don’t repost the same content when you have no idea. Come up with new concepts to attract people among the whole community.  

Involvement In Hashtag Challenges

A branded hashtag challenge is where brands need specific people to tag them using the particular hashtags. Challenges in TikTok are more captivating where it drives vast exposure among the audience, so use challenges. The following list provides how to do hashtag challenges:

  • Research: When planning to make a hashtag challenge, find an aspiring idea to work well on TikTok
  • Create Hashtag: Create or explore the hashtag that suits the content, which widely gives exposure to a specific hashtag. 
  • Focus On Brand or Product: One way of brand exposure is to add the brand name in the hashtag.
  • Memorable one: Come across past experiences to let you know which challenge remains the signature one. 
  • Audio: Viral hashtag challenge is the one to hold on to the music. Add audio to TikTok video. 
  • Promote Challenge: Don’t forget the final process, which shows promoting challenges is important. Share them via other social platforms for familiarity. 

Contribute On Advertising

Advertising is an essential thing on TikTok, as they generate user-generated content and even provide brand awareness. Here, advertising is done through influencer marketing, where they collaborate with the TikTok creators to promote the brand. Promotion helps your brands have a potential reach across other platforms also. 

How much do the ads cost on TikTok?

This rapidly growing platform can be helpful for businesses as they reach audiences quicker. TikTok advertising is more expensive compared with Facebook and Instagram. Ads start from $10 CPM, which is a cost per thousand views. You are required to pay a minimum of $500 on a campaign. Types of ads and their pricing are listed below:

  • Hashtag challenge – Ranges $150,000/week 
  • Brand Takeover – $50,000/day 
  • In-Feed Ads – $10/impression

Pick Right Hashtags

Why hashtags?

Just like other social platforms, TikTok can make use of hashtags for their product’s existence. Hashtags are the fundamental factor for fame. Here, know why a hashtag is vital for your content. If anyone is looking for content, they directly discover the content on the discovery page. When unable to find the same hashtag, use video-specific hashtags on TikTok. Here, reach people on their interests and extend reach beyond the followers. 

Hashtags help identify the competitors in your niche. Regular usage of industry hashtags leads to the following relevant hashtags. Searching competitors using hashtags helps find people you didn’t know before. Mainly checking out other content could help develop better content as an idea. Hashtags even get more followers as a result of content reach on TikTok. This enables them to gain followers by providing an opportunity to win the audience. Finally, succeed by furnishing quality content. 

Insert Popular Music 

A single piece of music can bind up the session of a TikTok video. Music helps the content to shine bright in terms of connectivity with the audience. When words fail, music speaks as the statement proves even a blank content with worthier music runs well on TikTok. 

Choose the trending videos and analyze the crucial factors that made them shine. Maximum trend videos are because of the backgrounds, which adds captivation to the video. 

Track Analytics

Tracking analytics is the best way for creators and businesses to know how they perform around TikTok. They measure the number of video viewers, followers, and other important data necessary for a profile. They require three main elements:

  1. Profile Overview – Profile overview lets you know about video views, profile views, and follower count.
  2. Content Insights – Tool which helps creators and other businesses to track metrics around content. Also, they allow insights to data as followers, profile view, and video analytics.
  3. Followers insights – Followers insights help track video with overall account followers on TikTok. 

Final Note:

Followers decide the visibility of content. So, it is important to have followers on TikTok for marketing purposes. The perspective of a person on TikTok is to gain a big exposure among the wide users. Use these 12 normalities, which could increase the followers range on TikTok. 

ByDavid Adamson

How To Earn Money On TikTok? – 7 Proven Strategies

As in many countries, TikTok is more and more popular among teenagers and younger demographics. Nowadays, hundreds of thousands of social media platforms are growing to get wider people and attract enormous attention. 

TikTok is one platform that allows users to create short form videos in different styles. It is the best platform to promote your brand and business to potential audiences, increase social media presence and drive traffic to your brand. 

Once you’ve achieved a significant following on your profile, there is no doubt you can start to make money in a lot of ways. TikTok’s popularity increases day by day, so it’s easier for brands and content creators to make more profiles through your short video content.  

Do you wonder how to upload effective content and make money on TikTok? 

In this article, we’ll see 7 proven strategies that will help you to earn more money on the TikTok app. 

Let’s get detailed!

Before you start to publish your content on TikTok, you need to understand the platform’s features and functions. TikTok is a trending short form video app, and it enables users to create and upload videos for up to 15 to 60 seconds. But, the short form video content gains immense growth and popularity in a very short span. 

Videos on TikTok come in a wide variety range such as dancing, educational, memes, tutorial videos, and more. Hence, TikTok is one of the best social media channels to show your brand message to vast audiences. 

How To Make Money On TikTok: 

#1. Become A Influencer On TikTok 

TikTok influencer marketing is a more integrated approach to make money on the platform. Compared to other social media platforms, TikTok is easy to become yourself as a social media influencer. 

If you have a larger following with creative content ideas, you can attract many people and help to manage their campaigns. Nowadays, many brands are looking for potential influencers relevant to their brand to promote their products and services to larger audiences. 

TikTok brand sponsorship agencies usually charge over 1 to 2 cents per sponsored post. When you want to make huge money within a short span, the TikTok influencer campaign is the best strategy to go viral on the platform and increase social presence drastically. 

#2. Grow And Sell Your TikTok Account

Most people prefer to make money on TikTok by growing their TikTok account and selling to other users. It is more popular and beneficial for the eCommerce field. To do this, 

  1. First, you need to choose a niche that is effective and valuable
  2. Search and find more entertaining content that attracts ideal customers
  3. Find people who are looking to enhance their TikTok profile. 
  4. Then, sell your TikTok account to them for a certain amount. 

When your profile has massive TikTok followers, and your post receives huge likes for TikTok, you will get the opportunity to attract people who like to purchase your account. 

TikTok live is one more feature to increase your follower’s count and get real & active people to your profile. Once your account has considerable followers and a better engagement rate, you can find relevant people and sell them your account. 

#3. Embrace TikTok Creator Marketplace

TikTok creator marketplace is an excellent strategy where businesses can connect with popular creators. It will help brands create sponsored videos, which increases the chance to increase brand awareness and sales growth around the potential customers. 

With the TikTok creator marketplace, TikTok creators can collaborate with brands on a paid campaign basis. Creators can make effective videos relevant to the brand or business. 

Additionally, it will give the opportunity for small brands to access larger creators to find the best match for their products. 

#4. Be a Consultant 

It is really a great way to leverage your social presence and credibility from the TikTok platform and help users who want to be a creator on TikTok or boost their online strategy. 

Before providing tips to your customers, you need to have experience in that field. But, if you have good knowledge of that industry, huge people will be ready to pay for your consulting services. 

Moreover, if you help creators or brands to get hundreds of thousands of views to their profiles, you can quickly gain more profit in a small duration. 

#5. Obtain Donations

One easiest way to make money on TikTok is to use a live streaming feature and collect virtual gifts & donations. If you reach at least 1000 followers on your TikTok profile, you can have the opportunity to start earning money by collecting donations from your viewers and followers. 

Here are the tips on how to do this: 

  • Every user on TikTok who is aged between 18 and above can purchase gifts and coins. If you’re eligible, you can purchase the coins to your TikTok account. 
  • You can buy 1000 coins for 1.39 dollars. 
  • You can use these coins to purchase gifts on TikTok. 
  • Drama Queen is the most expensive gift, and it costs 5000 coins. 

During a live stream, TikTok users can offer these gifts to their creators. Then, creators can make these gifts into diamonds. However, creators can withdraw the collected diamonds in exchange for monetary compensation. 

#6. Use TikTok Advertising

Finally, TikTok has introduced its paid advertising, which helps brands to market their products to potential customers. One more happy news about TikTok advertising is it is the best source for making money rapidly. 

According to the data, you can earn approximately $0.01 to $0.02 for each view on TikTok sponsored posts. For example, if you have a video with 100k views, you can make 1000 dollars through sponsorships. 

Once you build a larger following on the TikTok app, you can reach out to brands who are relevant to your niche and offer your services to them. 

Here are the type of TikTok ads and their features; 

  1. In-feed native video ads – It allows users to promote ads for a duration of 9 to 15 seconds. It delivers the best prospect for marketers to target a younger audience. 
  1. TopView ads – TikTok top view ads are similar to brand takeovers. It allows users to promote ads up to 60 seconds of full screen video content with sound and auto play options. It is beneficial for increasing brand exposure and generating sales. 
  1.  Branded hashtag ads – These ads appear at the top of the TikTok discover page. It enables users to ask their fans and followers to participate in their challenges and engage them to create or recreate videos of themselves. Then upload it with relevant hashtags. TikTok braided hashtag challenge helps to grow users’ engagement and raise brand awareness. 
  1. Brand takeover ads – TikTok brand takeover is more powerful for getting mass awareness and showing your brand in front of the perfect audiences. It appears on the user’s For You page immediately when they open the app. For instance, a too-faced ad generated 1.3 million clicks and 7.6 million impressions. 
  1. Branded lenses or effects are an excellent way to invite users to engage with your brand and business. Branded effects allow creators and businesses to promote ads with their own effects and custom filters on the app. 

#7. Utilize Affiliate Marketing 

If you’re looking for the best ways to make money through TikTok, affiliate marketing is an incredible opportunity. As an affiliate, you can promote products and services on TikTok or other companies. 

When your fan or followers watch one of your affiliate links, they have a chance to make a purchase. In this way, you can earn a certain percentage of the amount the brands spent.  

Many people prefer TikTok affiliate marketing as a money making platform. Because you don’t need to create your own product or services. Otherwise, you only need to approach audiences to purchase the products you promoted on the app. 

With affiliate marketing, there are endless products and services you can promote and generate more revenue within a short span. However, when you reach a large enough following, you can get a large income through TikTok affiliate marketing. 

Adding promo codes with your content is one of the great ways of affiliate marketing. You can collaborate with the brand and have discussions to generate a unique promo code and just add it to your videos. It will offer your viewers a discount and easy to remember your brand, product, and services. 

Final Thoughts: Strategies To Make Money On TikTok 

TikTok is one of the unavoidable social media platforms for every brand and business. You have many opportunities to show your brand identity and uniqueness and get millions of people to your account. Earning money through TikTok videos is a great tactic on the platform, which helps to become a popular influencer or celebrity in the future.

Affiliate marketing, TikTok advertisement, creator marketplace are really excellent options to develop your online economy. The key to success on TikTok is to follow consistency and always provide valuable content to your followers that will amaze and engage with your video.

Thanks for reading the article!

ByDavid Adamson

Why is Digital Marketing the Newest and Best Career to Choose

Marketing has always been a successful career to have. It has been around us for a very long time. Lately, with the rise of the internet, a new and very powerful industry is here to stay, and that is digital marketing.

But, what exactly is digital marketing?

Digital marketing is online marketing, which connects with different brands, promoting, selling products, and services by using online marketing tactics such as social media marketing, search marketing, and email marketing. Using these online media devices, digital marketing is any form of marketing products online that involves electronic devices like computers, laptops, phones.

The most important thing about digital marketing is the fact that it began its rise with the internet and social media, especially social media, considering that students and young generations are introduced to the internet since they are born, which makes it very easy for them to adapt in their lives.

Why is digital marketing a good career to choose?

Because it’s the new future

As we stated before, with the rise of the internet, digital marketing is here to stay for the long run, at least as long as the internet is here. Digital marketing is basically the new future. With the revolution of the internet, social media, and technology, we can say that digital marketing is the next great thing and it can for sure take your company to the next level. 

Why is that? Because by using social media to promote your business, you gain a lot of followers and interest. Digital marketing tools are in the must-do list for business. You can monitor your work and see how your website or business is doing. Presently, the younger generations are very familiar with social media, and they won’t have a problem adapting this career into their lives.

Reasons why you should pursue a career in digital marketing:

  1. It isn’t going anywhere

As long as we continue to use the internet and social media, digital marketing will always be present. With the COVID-19 being around, digital marketing has grown more than ever, because almost every business has transformed into the digital world, this tells us how much we need digital marketers. 

  1. It’s not very hard

For the young generations that are growing up with the technology, it is very easy to learn digital marketing for the fact that they are aware of how technology works and how social media works. When these two get around each other, digital marketing is not very hard to learn. Digital marketing is not difficult, however, you have to always keep yourself updated on the latest technologies. 

To pursue a career in digital marketing, here are a couple of tips that would be helpful for you as a beginner:

  1. Learn more about SEO

Digital marketing is a new field, and such is SEO (Search Engine Optimization). With the help of SEO, pages get ranked in search engines (Google, Bing). By ranking higher on these search engines, the organic traffic grows and so does the profit. Search Engine Optimization (SEO) is a must-tool lately for the right growth of your website. By using On-Page SEO and Off-Page SEO and growing organically, you can take your website to the next level. On-Page SEO has to do more with the content on the website as meta descriptions, tags, image tags, links, etc. Everything you see on a website could be fixed with On-Page SEO.

Meanwhile, Off-Page SEO has to do more with the link-building process. Link building is done with different strategies, some of the most known are: 

  • Guest Post
  • Link Exchange
  • Link Insertion
  • Broken Link
  1. Social Media Marketing

Social media plays a huge impact on today’s lives. Starting out as a way to connect with family and friends across the world, now social media platforms are very big in almost every industry. Digital marketing got more popular with the huge help of social media. They are so tight with each other. 

Nowadays, most of the social media platforms, such as Facebook being one of the most powerful of them all, offer e-commerce services, maki ng it easier for people to shop and use it. 

The platforms, Facebook, Instagram, Linkedin, Twitter, etc. are great for social media marketing! And the best thing? You can do it for free, as long as these networks are for free, and you can reach an unlimited area. 

However, if you want to boost and promote your products online, there is a paid version of this as well. 

  1. Use Content Writing

You probably heard the old saying that ‘Content is the king’. Well, the rumours are true! When you work as a digital marketer, content writing is a very important skill to have. Being creative with your content and the way you write is another level of attracting clients and making people love your website, which will make it easier for you to get links since they will link your website without even trying. 

  1. Stay updated with the latest trends

Trends don’t always involve what’s in fashion or TikTok videos. Most of the time it is very important to be updated with the latest news on digital trends and Google rules. Google often updates on how to use digital marketing to work for you, not against you, however, there are a lot of different websites that provide good information about digital marketing, such as: