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Bitcoin Price is Down, Should I Buy, Hold or Sell
ByDavid Adamson

Bitcoin Price is Down, Should I Buy, Hold or Sell?

After almost one year of constant upward movement, Bitcoin finally decided to take a break and started going down in mid-April this year. For the first time since January 2021, Bitcoin again went below the $32,000 mark on May 23rd. Many experts have already started comparing this to the earlier bitcoin crashes of 2018 and 2020. Investors are, however, in a bit of confusion as to whether it is the right time to invest more in Bitcoin or should they sell their holdings. If you are also wondering the same thing, here are some quick facts and tips to help you make a decision.

Volatility is the basic nature of Bitcoin

If you are investing in Bitcoin, you probably already know that it is a highly volatile cryptocurrency. That said, it is the basic nature of Bitcoin to rise and fall unprecedentedly and sometimes without a reason. What I am trying to say is that there is no reason to panic. So, if you are planning to panic-sell your bitcoins, don’t.

What is fueling this Bitcoin fall?

While the price of bitcoin, like any other market-linked commodity, mainly depends on the market demand and supply, the sudden drop and rise in the BTC price are often the results of the changing investor sentiments.

It has also been seen that when regular markets such as stocks start dropping, the price of Bitcoin starts increasing. This is because when people are afraid of drops in regular markets, they seek to invest their funds in alternative assets, including Bitcoin, and suddenly the price of Bitcoin starts increasing.

The recent drop in the bitcoin price was also the result of investor sentiments led by the news of China putting a ban on Bitcoin mining and asking its leadership to avoid any type of crypto trading. This made investors panic-sell, causing a sudden and significant drop in the market, leading to a fall in the prices of almost all of the top cryptocurrencies.

At the same time, there was news of the Indian government planning to ban cryptocurrencies in the country, which further caused the Indian crypto investors to panic and sell their crypto assets. According to a business-standard report, there are more than one crore (10 million) crypto investors and traders in India. And when most of them start to panic-sell, the price is apparent to go down.

All that led to a sudden and significant drop in the price of Bitcoin, ETH, DOGE and several other cryptocurrencies. Bitcoin, for instance, dropped by almost 100% from the April high of $63,000+ to reach less than $32,000 in May 2021.

Does it mean the time of Bitcoin has come to an end?

Far from it. In fact, the latest crash is nothing compared to the 2017 fall of cryptocurrencies, when the price of bitcoin had dropped by over 500% in a matter of 15 months, only to rise back and reach its all-time high of $63,000 in the next 2+ years.

So, there is no need to panic or fear based on the current downtrend in cryptocurrencies.

Should I sell or hold Bitcoin?

Do you sell your stocks every time there is a market crash or correction? You probably don’t. It’s because you believe not in stocks but in the companies behind those stocks. If a company is strong enough, its stock will certainly give you good returns in the long-term, no matter its current price or movement.

The same is true for cryptocurrencies. When investing in a cryptocurrency, invest in the project and not just in the coin. Bitcoin is the world’s largest cryptocurrency with a market cap of almost 1 trillion. It’s already being used by organisations worldwide for easy & secure payments. So, the future seems bright, which means there is nothing you should worry about.

So, I would strongly suggest all Bitcoin investors to keep holding their funds, and NOT SELL.

Is this the right time to buy Bitcoin?

For any asset, the best time to buy is when the market is low or during a market crash. And this is probably the biggest bitcoin crash we will see this year, which makes it the best time to invest in Bitcoin.

As they say, BUY THE DIP.

Bitcoin has already dropped to almost half from its year-high. From here, it can only go up. So, invest now before it’s too late.

To easily & securely buy Bitcoin in India, you can visit the Shiftal P2P exchange. We are a leading and European-regulated Bitcoin exchange that offers 70+ payment options, including Paytm, Amazon Pay, Google Pay, UPI and NEFT to users in India.

The Ultimate Guide for Perfect Website Structure 2
ByDavid Adamson

The Ultimate Guide for Perfect Website Structure

The article on how to create a website structure will explain why and how you should plan your website. The issue is, SEO and UX are inextricably linked. As a result, it’s preferable to plan ahead of time and then go right into the design work. So, what the meaning of Website Structure actually is? It’s the way your website’s pages are linked together. How your website’s major pages lead to deeper pages. You can think of it as the structure of your navigation and sitemap.

How To Plan a Website Structure?

So, why plan a proper structure for your website? It can aid in the enhancement of your user experience, SEO, internal linking, and ease of use. You should be aware that structure planning includes not only the main website but also the blog and internal links. Let’s now discuss about them in details.

  1. It improves the user experience on your website: All that remains of the website after removing the colours, fonts, and other design components is its framework. When a visitor can readily discover all of the information he needs, his user experience improves, and he stays longer on your site. Make sure your navigation on your website makes sense and that your visitors can quickly and easily discover important pages. It can also assist you develop groups of pages if we arrange the structure.
  2. A proper site structure can prove as an asset in improving your SEO: This is due in large part to the fact that if you organise your structure, you will also organise your content groups, and you will have a better way of informing search engines about how your material is related. It’s even more critical to understand which site is receiving the most backlinks so you may convey authority from one site to others. Typically, the majority of hyperlinks are sent to your home page. As a result, having a link to your services and blog from there is a fantastic idea. It’s a fantastic idea to design your home page as a sneak peek of what you do and provide.
  3. A well-planned structure makes your website easy to crawl on: Web crawlers must be able to visit your website in order for it to appear in a search engine. Furthermore, your website must have a strong structure in order for web crawlers to find your content. As a result, creating a sitemap for your website is critical.
  4. It will help you to plan your goal before-hand and help you in achieving it: When you plan out the framework of your website, you should also investigate your competition and keywords. As a result, you’ll have a solid foundation on which to organise your navigation, as well as your content strategy and structure. And with all of that, you can receive an estimate of how much traffic you may expect. When you have a good idea of how much traffic you’ll get, you can start talking about conversions and what you need to do to improve your CRO. If you carefully observe you can notice that, everything is interconnected, allowing you to properly prepare for the development of your website.

You’ll save yourself a hassle by developing a website structure. Because when you’re producing pages, you’ll have the list of pages and titles right in front of you. You’ll also know what your page descriptions are up front. At the very least, you’ll be prepared. The truth is that by conducting research and establishing a website structure prior to constructing a website, you will be able to determine where and what your potential clients are looking for, as well as how you will compare to your competition.

As you can see, a simple sitemap and structure are insufficient. If there isn’t any research to back it up, they aren’t giving you the full picture. After you’ve completed your study, you’ll know exactly what pages to design, how the website will be structured, and what material you’ll require.

Steps To Create A Website Structure

Now, let’s see the steps which you can use to create a website structure, also you can implement these steps for a website that already exists.

1.                 Gain the basic knowledge and insights for the business that you are in: This entails getting to know your own organisation. It’s not simply vital when you’re speaking with a designer or the person who will build your website. When it comes to you, this is crucial. This will reveal your or my research’s starting place. It will provide you the fundamental information you need to see what they’re up to and where you are in comparison to them. It will also demonstrate how you vary from them, at least on a fundamental level. That’s all there is to it when it comes to conducting thorough keyword research.

2.                Begin with the keyword research for your website now: The following stage would be to conduct keyword research. That’s right, the good times begin right here. You’re going to go on the internet and further start looking for keywords and terms that can help you get more traffic. You’re aware of the traffic that can boost your profits. Make sure you record the search volume and competitiveness for each of these keywords in a spreadsheet. In terms of competitiveness, I would say that if your website does not have a lot of authority or if it is a new website, you will be at a disadvantage. As with these keywords, you want to generate some initial traffic to help your website perform better. All of this keyword analysis will also reveal the type of search intent that is driving them, as well as the kind of posts you should be writing.

3.                Do not forget to conduct a research on your Competitors: We’re still doing keyword research, but we’re going to dig deeper into your website’s competition. Look at the predicted traffic that your previously discovered keywords generate for websites. It’s also a good idea to look for keyword suggestions on the websites of your top competitors. This will help you to know better what you should do, and what not even think of. Make certain you put yourself in your customer’s shoes. The ideal client. Also, look at the kind of posts that appear on the first page to get ideas for your own.

4.                Carefully carry out the hierarchy for your website: This is when the real grind actually begins. This phase entails creating a system that organises your data in a logical and user-friendly manner. You should make a diagram with the important pages on top and then structure your topics from top to bottom. Make sure it’s straightforward and easy to understand. This will assist you, and you can then proceed to create your navigation and URL structure.

5.                You can now start with the creation of the URL Structure for your website: Use keywords in the URL wherever possible, especially for blog entries. This can also be seen in the example structure. When building your URL structure, make sure to use hyphens (-) instead of underscores (_), this is better for your search engine optimization and user experience.

6.                Generate Navigation for your website that is simple and logical at the same time: Make it lean by not burying your most critical pages too deeply in your navigation and URL structure. Don’t blindly follow the three-click rule; instead, make sure that your important pages are easily accessible, so that your user doesn’t have to dig through your pages to find the information he needs.

7.                You can make use of CSS & HTML for generating Navigation for your website that is top-class: Using HTML and CSS to design your navigation is the safest approach to ensure that the crawlers can read it. Don’t overcrowd your top-level navigation with too many components; it will be confusing, horrible UX, and congested. That’s something you don’t want to happen.

8.               Have an internal link strategy for your website structure: It’s a crucial aspect of SEO. To put it another way, if your website’s homepage receives the majority of backlinks, it’s critical that the authority from that page is distributed to other sites. Internal linking is what allows your website’s structure to function properly. It aids logical organisation, assists people in navigating your website, and develops your shared information hierarchy. When you add new content or pages, internal linking makes it easier for Google and other search engine bots to find them. In general, every page should connect to at least one other page and receive a link back from at least one other page.

9.                Lastly, do not forget to create the sitemap when creating the structure for your website: After you’ve completed all of these steps, you can start planning your sitemap. It’s essentially a single file that contains all of your website’s pages and is constantly updated. The problem is that most search engines rely on sitemaps to learn about new pages. It also aids search engines in indexing your pages more quickly than if you don’t have one.

In today’s world, web development is an essential component of any organisation. Web development must be an integral element of any organisation, whether you have a global presence or are just starting out. The web design must be of the highest quality. Better development services are critical for your company’s success. And so, you should find and hire the best web development services for your company.

Keep In Mind When Thinking Of Hiring Web Development Services For Your Business

Here are some things to keep in mind and consider when thinking of hiring web development services for your business:

  1. Know what you actually want, only then will you be able to find someone who can fit in that need of it. Begin by analysing your business process and structure to determine exactly what you require.
  2. Know the cost that you are willing to incur. For the same work, different developers will present a wide variety of price quotations. Many companies make the mistake of settling for the lowest price. Instead of focusing on the price, you should concentrate on gaining the characteristics you want.
  3. You must choose someone or a company that you can openly communicate with, because for the creation of a website that can cause an impact on people, it is necessary that there is a substantial communication between the developer and the property owner.
  4. Respect the process, what you must remember is that the process of development takes tine, even for professionals. And so you should not hurry them into complete it sooner or quicker.
How Long Does It Take To Create a Social Media Post Design
ByDavid Adamson

How Long Does It Take To Create a Social Media Post Design?

Social media has since its advent has taken up front seats in all different facets of our life. If you have never heard of this term before, you are sure to be living under a rock because this term literally dictates our entire day-to-day life.

Social media presence is very much like having an identity only that this identity is much like a brand. If you are a business owner, having a social media page can make your business more visible among your target audience and bring about more sales and new ventures.

Since now we have discussed how important social media is in our lives and our businesses, social media design comes into the picture. The social media design is the strategy used in the platform for attracting more and more viewers to your site and making them click on the call to action buttons. This necessity has brought us to forage for the unique social media post designer.

When it comes to business and companies, these social media platforms are a way or channel to talk to their customers. This can be used to gain insights into trends of customers, valuable feedback and overall how well is the customer satisfaction levels.

Your social media channel may be one among the millions available on the platforms, so how do you make it special? Only the most viewed ones are pushed on to by the algorithms of these channels, hence the social media platform is highly competitive where one person is trying to outshine the other.

So now we arrive at the crossroads of understanding how to create an engaging and successful social media post design that can attract customers and also put your business onto higher levels.

1. How to create your own social media strategy?

Your chosen design should only amplify your content and not dim it. So now the question arises as to how to create a strategy that works for you? For that, you need to understand who your target audience is? Who are you curating this content for? There are polls, surveys taken now and then in big branded companies’ social media channels every now and then to understand where they are doing good and where they can improve. It will also help in understanding user experience and what they are looking forward to from you more.

2. You need to choose a perfect platform

There are myriad social media channels available in today’s time and age. You need to thoroughly go through which will serve the best for your business. It can maybe be Pinterest, Instagram. It can be more than one or many. It totally depends on your understanding of what will benefit your business and what is just dead meat.

3. What type of content?

Now that the social media channels are fixed, you need to research what types of content fare well on such platforms. Is it long prose or article short ones, images, and what posting time would be the most beneficial are all certain factors to be kept in mind before choosing the type of content?

4. Schedule for the social media designs

The content of the competition can be evaluated, text copies could be created, schedules as to when your next content will come out could be made. A certain level of planning is of utmost importance when it comes to designing a social media post.

5. Check on content sizes and loading times

This is a significant part to be checked onto. Social media channels are usually accessed through smartphones and hence you have to make sure that your content, the resolution, the size of the pages are all very user-friendly. It should be rendered accordingly so that your customers find it easy to access through any device.

6. Designing an apt profile picture

You may wonder how important this part is. As we discussed above, your social media channel is the face of your brand. You have to have optimal and correct profile pictures set for this. It should be simple and very minimal in sizing and color, yet have an aesthetic feel to it and adds to the business you own. If you are thinking of keeping a logo, it should be bold to see it clearly but not outrageously out there too. Visit this website for top logo designers India.

7. Special thought for cover design

This as you know is not a feature present on all of the social media platforms. But in those that are present, it shares a close relationship with the profile picture. The cover images are usually wider and can contain more texts and pictures than a profile picture. This is the reason why they act as a little extra to the brand value of your business.

8. Designing the page layout

How you customize your digital space is also a significant part of social media post designing. This is the reason why people hire unique social media post designers. Usually, a lot of customization in this platform is not under your control and is usually looked up to by the social media channel in itself, but you can nevertheless optimize it according to your user’s betterment and ease.

9. Versatile Designs

You have to create different designs chalked out for different channels that you use. It is not a one size fits all kind of situation. You need to specifically send your attention to curating special designs that are compatible with each of the platforms so that you can be distributed chronologically.

10. Create content that your audience would love to hear about

While it looks like this is a very easy task to accomplish, you need to put in extra effort to be doing it in regular intervals and efficiently. Your audience has to be given a reason why they are following you and every time you post content, you have to think through from an audience perspective whether they will find it informative, fun, or not.

Relevance of social media design

Social media right now is like a war zone, highly competitive. In a space like that, it is of utmost importance for you to diligently plan and curate all of your content. Both the content and aesthetic feel of it are significant here. This is what is going to attract sales for your business and rank your company in the highest.

Your brand, for which social media acts as a channel should be able to represent the company correctly. When someone opens your social media platform, they should be able to relate to the brand and understand everything that the brand offers. It is at this exact moment that social media is recognized as a very important tool of the present times.

This is the sole reason why more and more business owners are in search of unique social media post designers, so as to get their business optimized for the best results, there is a huge demand for social media designers now more than ever. The basic rules and regulations of the strategy if followed correctly and promptly your business is sure to reach more customers, which in turn brings in more conversion levels for your brand and business.

6 Reasons To Invest And Trade In Cryptocurrency
ByDavid Adamson

6 Reasons To Invest And Trade In Cryptocurrency

The cryptocurrency world is surely fascinating. Despite the price of the various cryptocurrencies being prone to immense fluctuations, investment in digital currency has been substantially been increasing.

And so is the interest surrounding it. For instance, Finder reports that every three seconds, a social media post about Bitcoin emerges. According to GlobeNewswire, the market value of cryptocurrency is expected to reach a whopping 1,758 million USD by 2027.

You might be wondering, is it wise to jump on the bandwagon and trade in cryptocurrency? The answer is yes. Why? Well, here are the top six reasons why investing and trading in cryptocurrency is worth it.

Bitcoin is like gold (but better)

No one can contend that gold is the most sought-after asset. Its scarcity has made it the backbone of modern currency via being a store of value. What makes gold unique is that there is only a fixed quantity in the world.

Bitcoin, one of the top cryptocurrencies in the world, is also fixed in number. The maximum bitcoin that can be mined is 21 million, which is expected to all be extracted by 2140. This allows Bitcoin to be similar to gold, and hence be a potential store of value.

What makes it better? Well, while the quantity and availability of gold are not known to all and are surrounded by ambiguity, all cryptocurrencies’ information is public. Whether it be its production rate or the ledger, it can be tracked by all.

High Liquidity

Cash is often thought to be the best asset because it is the most liquid asset out there. While cryptocurrency cannot come close to the power of fiat money, slowly, the liquidity of cryptocurrency has become quite high. In fact, now it is very easy to trade cryptocurrencies.

As per Statista, there are more than 8,488 ATMs of Bitcoins in the world, as of 2020! This means that you can easily convert your crypto money into fiat cash when the need to do so arises. Similarly, there in 2020, crypto wallet quantity increased to over 54 million, whether signifying the demand and accessibility of the currency.

Direct transactions

There was once a time when the world of cryptocurrency was met with immense skepticism. People did not think that the currency would make it to mainstream usage. However, we now live in a time, where various industries and companies accept cryptocurrency as a mode of transaction.

For instance, you can even eat a whopper in the Netherlands by paying for your meal in whoppercoin, a cryptocurrency! Within n the automotive sector, you can find cars for sale that can be purchased directly via cryptocurrency. This is both true for online websites as well as physical dealerships.

No third-party involvement

The level of independence that can be enjoyed via the help of cryptocurrencies is unparalleled. It can never especially be matched by a bank where your access to your own money is limited by another organization and other people.

As the financial crises of 2008 illustrated to the world – the banking system can crumble.

To keep it short, the money you put in banks doesn’t stay in a physical vault. Instead, banks maintain a certain level of liquidity and invest all other money. When trust in the system dissipates and people demand money from banks all at once, it cannot cater to the requests and goes under.

The world of cryptocurrency cannot go bankrupt. While its value may vary, and hence you incur losses or profit in your investment accordingly, the quantity of currency you have will not change.

The fact that you don’t have to rely on other financial institutions for holding and transferring your money also means that you don’t have to pay any service charges.

Aid in portfolio diversification

We are certain you have heard of the cliché adage “never put all your eggs in the same basket”. In fact, investment services rely on this motto to offer their clients a mix of investment opportunities to best diversify their portfolio.

When it comes to exploring a wide variety of assets, nothing comes close to cryptocurrency. After all, there are so many digital currencies within the blanket term to invest in. To be specific, according to Reuters, there are 2000 such assets. Considering more keep entering the horizon, who knows how many more cryptocurrencies will enter the market.

What makes crypto a worthy asset for portfolio diversification? Well, it is because its price is not dependent on stocks, bonds, or gold. It is a world of its own, with each currency featuring its own price fluctuations. Hence, it offers traders the chance to minimize their risk and maximize their ROI.

Newfound legitimacy

No one can deny that cryptocurrency was once a murky business, with many countries going as far as banning the asset. While there are still certain places that discourage the use of digital assets, the world is slowly opening up to it, hence providing it with legitimacy.

As more and more billionaires and institutions buy and accept bitcoin, countries are moving towards regulating the asset rather than shunning it. For instance, the OCC has allowed US banks to hold cryptocurrencies as legitimate assets. Post-2019, it is also being taxed.

For those of you who don’t understand the significance of this step, allowing something to be taxed means giving it legal status. Additionally, the rise of blockchain technology within various industries has further established trust in the main driver of cryptocurrency – hence giving the currency itself credibility.

Ending Remarks

Yes, the world of cryptocurrency is unstable and dynamic. However, this is what makes investing and trading in it so fulfilling. With high stakes comes the high potential return on investment. And this is what traders live for!

Study the cryptocurrency market and find the best time to invest in the asset. Whether it be for speculative purposes or for actual use as a mode of payment, the fact remains that the crypto is one asset you would want to have.

10 Customer Habits to Keep in Mind When Creating Your Online Shop
ByDavid Adamson

10 Customer Habits to Keep in Mind When Creating Your Online Shop

Optimizing the customer experience is a great way to gain new customers. This is also one of the best ways to retain customers. Nevertheless, both merchants and other organizational leaders ignore the buyer before and after the sale. The biggest obstacle to getting started is usually the customer’s misunderstanding.

A thorough understanding of your customers is the key to achieving your core business goals. Whatever you want to create (or tweak) for customer service, create more engaging content or other sales. It is essential to know your customers better than you do.

This resource has ten customer habits to consider when creating an online store.

Let’s get started.

1. Engaging Web Design

It doesn’t matter if your niche has a better product and better customer service. If the online design of your business is awkward, your online business presence is doomed to fail.

You can pay a large amount of money to a web designer or learn coding to create a profitable online store. Design elements should attract visitors, such as B. Use full-size images and minimal text to avoid disturbing you. Website design should attract the attention of website visitors.

2. Speed Up Your Site

Customers expect a professional, reliable, and trustworthy website to load and launch quickly. The average user doesn’t want to wait more than 2 seconds!

We live in an age of instant gratification, where immediate results are expected, and everything else is very disappointing. 79% of online shoppers say they will no longer visit an online store if they are not satisfied with the way it works.

Ensure your online store is fast with our checklist and the following guidelines: avoid page redirects, enable compression, improve service response times, and use browser maintenance.

3. Create Interesting & Useful Content

Creating great content for people who want to buy your product is a great way to drive traffic to your website and provide helpful information that puts your brand as an authoritative voice in your industry.

4. Develop a Loyalty Program

Reward customers for their loyalty. Building a member of in-store commitment is another way to increase conversions for current customers by rewarding them for repeat purchases.

Creating a loyalty program can be as easy as rewarding customers for their second purchase from your store or for a set amount of dollars. In your annual reports, you can easily see the dollar amount and the total number of orders which are your primary customers. You can also check which variable of your product is most demanding through WooCommerce variable pricing plugin record. 

5. Apply Intelligent Customer Engagement

An optimized customer experience pays off in terms of sales and customer loyalty. Understanding well can be a source of customer insight.

Contacting customers in real-time is easy with new tools. Messenger is becoming an increasingly popular customer service channel, and tools like Drift allow you to communicate with your customers as they browse your site.

These channels serve as a means of understanding customers. Your customer loyalty data, regardless of the platform, will help you know them better. Work with your customer service teams to find patterns and act on generated statistics.

6. Offer Excellent Online Support

Your consumers need to know that they will receive after-sales support when required. Post-purchase problem solving and pre-purchase consultation can turn potential buyers into loyal and repeat customers. With the integration of the WooCommerce pre-order plugin, you can engage your customers before any offer or service.

The most complete and helpful support service is 24/7 live chat. This tool can increase overall website conversions by 10% or more. However, if you don’t have the resources to provide 24/7 support, you need to provide a service to help the staff during business hours.

7. Offer Deals & Discounts more Often

With significant discounts and rebates, you can be ahead of the competition. As 64% of consumers want personalized retail offers, be sure to gather consumer information every step of the way to get the right offer at the right time.

If the purpose of your store’s website is to generate sales, advertising is essential! 50% of buyers buy if an offer or advertising is included. Another win-win option is to offer a subscription option to collect customer information!

8. Create More Robust Buyer Personas

Many retailers make the mistake of using general demographic information like age, occupation, and location to attract shoppers. These data points don’t provide enough information to create a message that sounds emotional to your audience.

One way to take a closer look at your customers’ preferences is to use the Purchases tab in Google Analytics to see which social networks, industry blogs, and professional forums drive traffic to your site. Then apply this information to your characters to understand where and when you can embrace them more effectively.

9. Put Customer’s Feedback & Reviews

Most online shoppers spend time reading and interacting with reviews and reviews before purchasing, while 93% of consumers believe thoughts influence their online shopping decisions. If he doesn’t tell you how important customer feedback is, that’s fine!

Waiting for feedback is responsible for impeccable customer service, quick response time, and transparency of business practices. By working with previous customers to strengthen their dynamics, you expand your customer base and attract more loyal customers.

10. Build Your Social Networks

According to social media posts, consumers are 71% more likely to make a purchase. So be sociable! New word of mouth allows your consumers to share and rate your products and products.

Most online shoppers use at least one social media channel. Therefore, opportunities for social sharing benefit everyone. This allows the buyer to either share the products/services they are considering or buy by creating free advertising for your store!

Proper placement of the Share button will ensure that the purchase doesn’t distract you. Still, it is convenient for the user to display the purchase.

marketing mistakes
ByDavid Adamson

Mistakes Made By New Startup Businesses and Law Firms Marketing

Beginning a business or a law office is serious; there’s a great deal to consider, a ton question, and a ton of missteps you can’t stand to make. However, all “what uncertainties” aside, there are a ton of energizing opportunities that can emerge out of going into business or law office.

In order to maximize your chances for success, it’s important to identify the areas of risk, and recognize the common startup mistakes. In fact, most small businesses fail within the first five years of operation. Believe it or not, marketing is one of the most common areas for error for startup businesses and solo law firms.

Read on to learn how Coin Ideology Digital marketing plan can help you not only avoid these marketing mistakes by startup business and law firms, but help you get your business started on the right foot.

1. Speed Spending

Most small businesses and solo law firms hit the ground running and have a pool of money or resources set aside for marketing. However, it’s also really easy to spend that money very quickly without seeing any return or determining which marketing channel or medium works best for your target audience

With a carefully crafted affordable legal marketing program, not only do you have a good strategy mapped out and personalized just for your law firm, you are also investing in a legal marketing program that is not only affordable, but that will yield positive, measurable results.

2. Change the Channel

Another common mistake that startup businesses and solo firms make when first starting out is by putting their marketing resources to the wrong channels.

It’s safe to stay that most startups recognize that digital marketing is important today, but might be unaware of how to effectively go about this.

For example, many startups and firms will set up a Facebook page, throw some money towards paid ads, and call it day. This is a recipe for disaster…and failure.

It’s not to say that social media or paid ads are ineffective, but first it’s important to determine which marketing medium or channel is the best for your particular target audience.

Consider another example. If the majority of your audience uses social media to find a law firm or an online directory, then it would be more worth your while to put your marketing resources towards those channels. When crafting an affordable legal marketing program, part of your strategy will involve this step.

3. Bring on the Brand

Branding your startup business or law firm is important—no doubt about it. But like anything, there is such a thing as spending too much on “perfecting” your brand.

For example, a common error that many startup businesses and law firms make is redesigning their website and/or logo over and over and over and over… By doing this you aren’t giving your audience much of a chance to make the connection between your business or firm name and your brand.

Remember, digital marketing and brand recognition don’t happen over night; these steps can take time.

However, if six months to a year have gone by, and you don’t think your brand is really working for you, then it might be time to revisit your strategy.

With an affordable legal marketing program, you have the opportunity to define your brand and a customized marketing strategy that drives results.

4. Measure Up

Finally, one of the biggest mistakes—and challenges—of startup businesses and solo law firms is properly measuring the results of their marketing efforts.

As we mentioned above, it’s easy to throw money into marketing—especially in the beginning. But it’s also smart to see which marketing channels, mediums, and strategies are yielding the most results and driving in the most case intake.

It’s important to determine what is working and what isn’t so you can fine-tune and adjust your strategy accordingly.

With an affordable legal marketing program, you will have access to reports that will show you the results of your marketing efforts, and how these results measure up to your goals.
Go for the Goal with an Affordable Legal Marketing Program

Finally, many startup businesses and solo firms that start on their own think big and have big goals. While this is a great attitude and great mindset, starting a successful business also takes careful strategic planning.

By committing to an affordable legal marketing program, you have the opportunity to build a customized marketing program just for your law firm—from the ground up.

From designing a professional and attractive website that converts to defining and boosting your brand over social media and other online directories, you maximize your chances for success almost immediately.

To learn more about how an affordable legal marketing program can work for your startup firm, visit here to contact the marketing professionals at Coin Ideology Digital today.

How the Use of Technology is Relevant in Today's Hospitality Industry
ByDavid Adamson

How the Use of Technology is Relevant in Today’s Hospitality Industry

With hotels reopening and fully stocked according to local, state and national opening guidelines for COVID-19, technology is more critical than ever and will play a key role in recovery. Hotel technology and yield management can be used across all departments to enhance the customer experience, streamline operations and improve communication between staff and guests.

Hotels around the world are leveraging the power of technology to drive sales and improve customer relationships. This makes it clear how vital the internet is for the development of today’s hospitality industry. The use of information technology in the hospitality industry has enabled hoteliers to stay in touch and maintain a relationship with guests using online tools.

Here is why you should be using technology in hotel management.

Data analytics

One of technology’s biggest superpowers is aggregate data and making it actionable. You can use the data to tackle a new market segment or adjust your rate plans to compete against your competitors and dominate the market. Some integration connect with cloud-based PMS to give you every little detail; it comes to reporting, accounting, business intelligence, revenue management, yield management and competitor intelligence.  

Hotel bookings

Information technology in the hotel industry has redefined the way ecosystems work. The entire hospitality ecosystem revolves around the hotel reservation concept, and the role of information technology in the hospitality industry is undeniable. The internet has opened several windows for hotels to explore in terms of increasing bookings and occupancy.

In-room guest experience

The use of information technology in the hospitality industry has changed dramatically when it comes to in-room guest experiences. Hotel owners realized that adopting technology for front and rear operation was not enough. You also need to incorporate technology as part of your guest experience strategy that modern travellers expect. This explains why some hotels now offer keyless access to rooms, smart controls for multiple in-room devices tablets for placing food in the room or other requests, etc.

Real-time communications

Instant communication has completely changed the way interactions work and live. Given that the hospitality industry is concerned with providing impeccable service, the ability to communicate and coordinate with colleagues instantly is a big plus. Cloud-based systems enable hoteliers to communicate via a platform, a feature that takes efficiency to the next level.

Trains staff to provide superior service

Great guest experiences keep customers coming back, and bad things can hold them for life. Such technology can help improve the customer experience by enabling employees to provide exceptional service. Many hotels have a system that automatically saves guest preferences and logs to accommodate them appropriately if guests stay at the same hotel.

There are touches of personalization like those in hospitality management that make the guest experience so much better. Hotel management companies and developers need to adopt new and exciting technological ideas to stay relevant and work effectively after COVID-19. Technology has opened up a world of opportunities that hotels can use to truly make their brands memorable to consumers and pave the way for positive growth in the industry.

digital marketing Ideas for Small Business Startups
ByDavid Adamson

10 Killer Ideas for Small Business Startups

In 2021 you can find so many ideas for starting a small business. Among these it can be very difficult to find out which is the best. It can be full of risks if you switch to a new trend. But sometimes you can earn a lot of rewards by doing this. A number of ideas among these are becoming popular day by day. You can make money with the help of each of these business ideas. Now I am going to tell you 10 killer ideas for small business startups.

1. Content writing

In order to write blogs and product pages it is important to know how to create content. Today with the presence of the internet it has become the requirement of most of the companies. Among the business ideas that are most profitable, content writing holds a suitable place.

content marketing

2. Website flipping

If you are a graduate then you can start working from home by following a business idea known as website flipping. Here you can improve the content and design of a running website after purchasing it and then can sell it so as to earn a good amount of money. If you want to purchase an ecommerce website for making improvements in it then search on ‘Exchange’ which is the Shopify’s marketplace. Then by doing its SEO and with the help of content marketing you can improve it.

3. Dropshipping

You may take interest in online selling of items but sometimes because of shortage of budget, buying an inventory can be very difficult for you. Then how will you perform the online selling of products? In this case you can take the help of a model of ecommerce business known as dropshipping. Here managing physical items is not necessarily needed. After setting up an ecommerce shop you need to do partnership with a number of suppliers. They will help you in storing, packaging and shipping the items to the people who have given orders on your ecommerce shop.

4. Translation

There is always a requirement of multilingual people. Knowing various languages can help somebody a lot. After monetizing these skills, you can earn a good amount of money. This type of small business can be very beneficial to you. After creating a portfolio on sites like Flexjobs and Upwork you can get clients for your small business.

5. Print on demand

Print on demand is a very good business idea that can be successful. Here for t-shirts, mugs and phone cases you will be selling the designs that are custom built. However, printing the artwork is not necessarily needed here. After collaborating with the suppliers everything will become easy for you. They will help you in printing the design on the item, packaging it and shipping it to the people who have placed orders to you.

6. Online tutoring

Some people have an expertise in a number of subjects like maths, arts etc. So, starting an online tutoring business will be very good for them. They just need to have the subject’s bachelor degree. Tutor.com and Skooli are the sites which will help you in finding online tutoring clients. You can use Skype for delivering online lectures.

7. Email marketing

If you are expert in email writing then you can easily start a small business. Several times people click on the subject lines that have been coded in some coding language. Do you know how to crack this code? If yes then you can launch a business of email marketing and become an entrepreneur. Upwork and PeoplePerHour are the platforms where you can find the clients that require assistance in the email strategy.

email automation

8. SEO

How can you improve a website’s visibility on the search engine? How can you generate the backlinks? If you know how to do these two tasks then you can earn a good amount of money. There is a lot of demand for SEO experts all over the world. In 2021 you can make money by selling the services of SEO.

seo

9. App development

A number of apps are the requirement of a lot of companies. So, if you know how to develop apps then it can benefit you a lot. Today you can find so many tools for developing the apps. Upwork and AngelList are the sites where you can get freelance app developers. By hiring them you can develop apps for your clients.

app development

10. Website testing

If you take interest in starting a company of website testing then hiring a number of individuals for this purpose on a freelance basis will be a good idea. TryMyUI, Ferpection and UserTesting are the sites where you can easily find the work of website testing.

If you are interested in a number of services like PPC, ORM, SMO and SEO then contact a digital marketing company.

5 Useful Tricks That Makes Your Uber Clone App Special
ByDavid Adamson

5 Useful Tricks That Makes Your Uber Clone App Special

Uber is the epitome of the business role model company when it comes to ride-sharing. This app shook the industry of private transportation. The reason why it is on the top is that it deals with the most common problem. A taxi is a stress-free, pocket friendly and very quick mode of commuting. But as the population of the world is rapidly growing, a masterpiece like the uber clone app is a necessity for common people, drivers and entrepreneurs. 

Uber is beneficial for both its customer and the employees, linking them 24/7. Uber has created an impact on the people as it is in the business for a very long period.  If you are looking to build a business in the taxi industry, Uber is the best application to take as an inspiration.

Why you should go for the Uber Clone Application?

Everyone is a mobile user now. It is used to full fill all the needs. From basic to secondary, this technology is capable of performing everything. As quick and efficient transportation is the need of the hour, a lot of entrepreneurs are investing in the Uber taxi clone app. The app satisfies the requirements of all three participants.

How the Uber App Works?

The app is very easy to use. There are two different apps, one for the passengers and another one for the drivers. If you’re a commuter then first you need to register yourself, enable your location and that’s it. Now you can get cabs nearby. Drivers need to register alongside their vehicle. The user is provided with all the information like the name of the driver, vehicle’s number, distance, and fare. The app also has multiple payment options.

So theuber clone app for taxi business should have basic functions like this.

5 Tricks that make your Uber Clone App Special

Now we know what is Uber, why it is so successful and how it works. So now we will discuss some tips and tricks to make your Uber Taxi Clone app special.

1. Riders And Drivers are EQUAL

Most articles will talk about how you should rank your customers a bit higher. But the fact that the vehicles aren’t owned by you is the reason why both are equally important. So this means, both the passenger and driver should have equal rights. There should be an option of cancelling the ride for both parties. Time is equally important for the two of them, so both should pay a fine for letting their counterparts wait. It’s your responsibility to maintain an equilibrium between the two. The convenience of both of them should be important for you.

2. Choose Service Over Advertisement

Marketing is, of course, a key factor affecting the business. But in this case, you can’t be over-dependent on it.  Numerous uber clone app for taxi business has been down and dusted since they were relying completely on marketing. These are the technicalities which you have to work on. A taxi app should be simple yet innovative. So your aim should be providing quality service.

3. Simple is Effective

The downfall of many ride rental apps was because of excessively using the features. More is not always good. Piling the app with unnecessary features will make it complex. So don’t start experimenting straightway. In the beginning stick to the basics. Uber always used to introduce many features but they were kept only if they were effective and useful. So start slowly and once you have a base, you can experiment around your app.

4. Payments

Uber offers several ways of payment. Creating a cashless system means you have to ensure financial encryption of your passenger’s data. There are several payment gateway providers, which can make integration an easy process for you. So just create a cashless system and make your app much better.

5. Take small Steps

Uber didn’t really have a variety of cars from the beginning. They started with luxury cars as US already had a huge demand for them. They now have several options like sedan, micro, mini, and also ride-sharing. They understood the needs of their passengers and built a strategy to satisfy their requirements. Again you can learn that once you have your base, you can expand your circle.

Summary

So you have to understand the requirements of both riders and drivers. Innovation is necessary but quality service and ticking all the boxes of technicality will help you plant yourself in this industry.

Understand your locality or region and customize your app accordingly. Know what you exactly want and also what you want to provide.

Top-Crypto-Exchanges-India
ByDavid Adamson

Top 10 Best Crypto Exchanges in India 2023 (In-Depth Review)

With the government of India yet to clarify its stand on the regulation of cryptocurrencies and their trading in the country, the crypto market and users in India are in a kind of puzzled situation. But, that hasn’t stopped thousands of Indian investors to get a chunk out of this ever-growing industry. Top crypto exchanges like Shiftal and WazirX have a major role to play in this.

According to a Medianama report, the average daily cryptocurrency trading volumes across the top Indian exchanges grew by nearly 500% between March 2020 and December 2022. That’s huge. And that means Indian crypto traders are buying/selling cryptocurrencies despite the uncertainty around market regulations.

If you are also looking to start trading cryptocurrencies in India and want to know about the best crypto exchanges for this purpose, you’re at the right place.

1. Shiftal

Shiftal

Shiftal is a peer-to-peer bitcoin exchange that allows users to buy/sell Bitcoins directly with other users in India by creating/using offer advertisements. It’s the only bitcoin exchange that supports the callback feature, automated KYC and provides near-zero fee trading services. Besides, it supports over 70 Indian payment methods and uses escrow wallet to protect users from fraud.

Despite the fact that the Shiftal exchange was introduced in India only recently, it’s now a most popular P2P crypto exchange and enjoys a user base of thousands. Other than BTC, Shiftal also supports the trading of ETH (Ethereum) coins.

CompanyShiftal
FounderRishabh Jain
Founded2019
Headquarters locationLondon

2. WazirX

WazirX Crypto Exchange

WazirX is a centralized cryptocurrency exchange that enjoys the honor of being the most used cryptocurrency exchange in India. Founded in 2017, WazirX gained significant popularity and users during the COVID lockdown in 2020, as thousands of Indians started trading bitcoins during this period.

According to a Livemint report, trading volume during the financial year 2020-21 on WazirX surged nearly 2,600% to $8.4 billion year-on-year. As of March 2022, the platform had over 2 million users. The exchange supports the trading of 130+ digital currencies.

CompanyZanmai Labs Pvt Ltd.
FounderNischal Shetty
Founded2017
Headquarters locationMumbai
Parent organizationBinance Holdings Limited

3. Paxful

Paxful

Paxful is another P2P crypto exchange that lets its users buy and sell digital currencies like Bitcoin and ETH easily and directly with each other. It supports a wide range of payment options, including Amazon gift cards and Paytm wallet, which makes it a popular choice for Indians looking to buy bitcoin through conventional options.

Not just in India, Paxful is popular in many other countries, including the US, Australia, and Nigeria, as one of the best ways to buy BItcoins in a peer-to-peer fashion.

CompanyPaxful
FounderArtur Schaback
Founded2015
Headquarters locationNew York

4. Zebpay

Zebpay was founded in 2014, which makes it the oldest cryptocurrency exchange in India. As of today, ZebPay provides crypto trading services in 162 countries and has been used by over 3 million users to date. The exchange provides services through a website as well as mobile apps. It’s known to be secure and with one of the simplest fee structures.

According to an ET report, ZebPay is on its way to becoming the first Indian crypto exchange to cross $2 billion worth of trades per month.

CompanyZeb IT Service Pvt Ltd
FounderSandeep Goenka, Mahin Gupta, Saurabh Agrawal
Founded2015
Headquarters locationSingapore

5. CoinSwitch

CoinSwitch is a cryptocurrency exchange in India that allows its users to trade the top 100+ digital currencies by pooling liquidity from leading crypto exchanges to get the best live rates at any given time. Besides Bitcoin, it supports the trading of many other top digital coins such as Ethereum, Litecoin, and more in India.

CoinSwitch was among the few exchanges that benefited immensely after the crypto ban imposed by RBI was lifted by the Supreme Court of India in April 2020.

CompanyCoinSwitch
FounderAshish Singhal
Founded2017
Headquarters locationAsia-Pacific (APAC)

6. CoinDCX

After WazirX, CoinDCX is probably the second most popular domestic cryptocurrency exchange in India. As of today, it allows users to buy and sell over 200 cryptocurrencies at the best price in the market. Some of the top features of CoinDCX include instant INR deposit & withdrawals with zero fees, 24*7 support, high security & insurance, and fast transaction speed.

Thanks to some of the innovative products and features of CoinDCX, including a dedicated channel for new investors to learn bitcoin trading, it is regarded as one of the easiest ways to trade crypto in India.

CompanyPrimestack Pte. Ltd.
FounderSumit Gupta
Founded2018
Headquarters locationMumbai

7. Binance

Binance is an international exchange and one of the largest exchanges in the world in terms of the total trading volume. Binance allows Indian users to buy Bitcoin and other cryptos on its platform using a number of options including credit cards for payments. One of the best benefits of buying Bitcoin in India from Binance is that you get access to the live, real-time & global price of bitcoin, unlike many Indian exchanges that offer slightly different rates than the global market.

CompanyBinance
FounderChangpeng Zhao, Yi He
Founded2017
Headquarters locationMalta

8. Giottus

Giottus is one of India’s leading exchanges to buy and sell top cryptocurrencies, including Bitcoin, with complete security and trust. As a centralized exchange, it provides the platform and tools for users to buy bitcoins at the best live price. The platform is particularly known for its ability to offer high-speed trading service, which includes the processing of almost 50 thousand transactions per second. Besides bitcoin, you can trade many other top coins, including Ripple, ETH, Litecoin, and Bitcoin Cash on the Giottus exchange.

CompanyGiottus Technologies Pvt Ltd
FounderVikram and Arjun
Founded2017
Headquarters locationChennai

9. BitBNS

After the huge success of the first few crypto exchanges in India and seeing the increasing popularity and demand for local crypto exchanges, many new exchanges were created and launched between 2016 and now. BitBNS is one such exchange that was launched in December 2017 with the aim to make crypto trading easier and more affordable for Indian investors. This is one of the few crypto exchanges in India that also allows direct lending (& borrowing) of digital currencies as an alternate source of income for crypto investors.

CompanyBuyhatke Internet Pvt. Ltd.
FounderGaurav Dahake
Founded2017
Headquarters locationBengaluru

10. BuyUCoin

BuyUCoin is another one of the oldest crypto exchanges in India. Founded in 2016, the exchange soon became a go-to choice for hundreds of crypto enthusiasts looking for an easy way to buy Bitcoin at the time. It’s also one of the first exchanges that introduced the P2P crypto trading model in India. The platform USP includes its easy to use interface and support for multiple digital currencies as well as INR deposit and withdrawal.

CompanyBuyUCoin
FounderShivam Thakral, Devesh Aggrawal, Atulya Bhatt
Founded2016
Headquarters locationNoida

Conclusion

The number and services of crypto exchanges in India are increasing each day, providing investors with multiple ways to buy/sell Bitcoins and other top cryptocurrencies. The new exchanges are more secure and allow crypto trading with a minimal platform fee.

So, which is your favorite way to buy Bitcoins in India? Write in comments.

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