In this article, I’ll show you some important statistics about TikTok that will help you to enrich your brand revenue.
TikTok is a well known video sharing application that is available on both Android and iOS devices. Many people started using this amazing platform for entertaining purposes. In addition, most business owners, marketers, and advertisers also take advantage of this platform to enhance their brand and reach wider customers.
If you run a business and are looking to take your brand to the next level, you need to know the statistics of TikTok to measure brand success.
TikTok is the center of attracting massive audiences through engaging and creative content. Users between the ages of 16 to 24 years use this platform actively. Here we can make some general statistics about TikTok:
#1. Based on the research of 2020, TikTok is the world’s fastest growing social network ever. Because TikTok allows anyone to create and upload highly polished videos instantly and easily.
#2. TikTok got 7th place in the world’s largest social media network with millions of new users. The platform outranks Snapchat, Twitter, Reddit, and Pinterest. Do you know why TikTok is the largest social network? Because it offers huge amazing features that attract people to use TikTok.
#3. Still, TikTok has been downloaded over 2 billion times on both the Google play store and App store. So, TikTok is a fantastic app to establish your creative ideas and expressions to huge audiences.
#4. When it comes to the app reach, TikTok is currently accessible in more than 150 countries and 39 languages. Then, you can promote your brand all around the world in different languages.
Business And Revenue Statistics:
TikTok for business has a big impact and a high reputation. Lots of people are trying to increase their brand awareness on TikTok. If you play an important role on TikTok, make sure to understand TikTok and how the marketers and advertisers use this platform to build their reputation. Business statistics is crucial to make some good money.
#5. According to data from iOS and Google play store, TikTok is the second biggest social media app in consumer spending. It has overcome YouTube, Tencent Video, Netflix, and Disney.
#6. TikTok is a vertical video sharing platform, and it has a 25% more click through rate. As a business account, when you promote your brand videos in a vertical format, you can get more likes for TikTok videos and reach your brand to the wider people.
#7. According to the data, 63% of TikTok ads with powerful CTA show their brand message in the first three seconds of their videos. Because the first impression is best and the first few seconds of your video decides how well the video attracts people and gets higher reach.
#8. When it comes to TikTok revenue, China is the biggest source of TikTok. It gained $122.9 million through iOS users in 2019. U.S is second place with $36 million through contribution accounting.
#9. According to ByteDance, 22 million content creators can gain $6.15 billion in 2020. It’s growth is to rise to $1 billion within three years.
TikTok Video & User Statistics
#10. In TikTok, entertainment content was the highly watched videos, which generated 535 billion hashtag views. And the second most watchable content category was dance videos, receiving 181 billion hashtag views.
#11. A recent data shows the engagement rates of social media apps, such as YouTube, Instagram, and TikTok. At the followers level, TikTok has gained more engagement than the other two social networks.
#12. After the launching of TikTok, videos on this platform received 1 million views per day within one year. Hence, if your TikTok video is more engaging and entertaining, you can get the chance to obtain more views quickly.
#13. As of July 2020, U.S TikTok influencers had a higher engagement rate of nearly 18% compared to international TikTok influencers with a 15.86% engagement rate. So, it is a great platform when you want to accumulate high user engagement for your brand content.
#14. When it comes to users on TikTok, it is highly dominated by teenagers and younger audiences. According to the statistics, more than 69% of U.S teenagers are regularly active on TikTok.
#15. Most of the TikTok users like to watch other users’ videos and post comments, likes, and shares. Based on the research, 68% of TikTok users watched someone else’s videos, 63% of users liked a video, and 63% of users followed someone’s profile.
While TikTok is a new video sharing app in the social media world, its popularity is not down, especially among younger generations. TikTok content is primarily focused on short, viral content. Many brands can gain more success by posting effective videos.
With the right marketing strategy and content ideas, you can quickly build brand awareness, drive traffic and gain more profiles for your business. I hope these amazing statistics will help you to take your TikTok profile to the next level!