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Ecommerce Marketing – 10 Ways to Boost E-Commerce Sell in 2020

ByDavid Adamson

Ecommerce Marketing – 10 Ways to Boost E-Commerce Sell in 2020

Done setting up your e-commerce store? Now you might be wondering about the ways to boost e-commerce sell. Boosting e-commerce sell is not that difficult as it might be appearing to you now. You just need to focus on some key factors of eCommerce marketing to keep pace with the market. Give a thorough reading of our article.

1. Building Email list 

It’s a big task, yet nothing to fret over. There are many ways to create an email list without killing much of your precious time. 

While building a tribe of a loyal customer, you are also verifying some critical business tasks:

  • You are targeting the people who were interested even before you try
  • You don’t have to pay for ads on social media to send promotions
  • You are building a community, it is an opportunity.
  • Customers get curious in this way rather than paid ads.

The good news is that email is in full control of yours. Social Media on the other hand have the chance to get shut down for a whole day or more. 

2.Building a solid email marketing strategy

Building a solid email marketing strategy

To stay on tracks you need to implement a solid email marketing strategy. Narrowing down the things you do:

  • Sending weekly newsletters to visitors
  • Make segments on the type of audience, what type of products they are interested in, or bought before.
  • Keep an eye on their preference while receiving an email promotion
  • Gather knowledge about what is their idea of your store
  • Segment from the subscriber list.

3. Popups

Popups can work amazingly when it comes to building email list strategies. But always keep an eye on the fact that the popups don’t appear irritatingly.

Therefore, it is best to trigger your customers when they spend a certain degree if the time on the page. You don’t want to repulse your customer who is eager enough to visit your page, so follow this way.

4. Using Image

Using Image

Accurately using image plays an important role in boosting e-commerce sell. Things that you need to bear in mind while using an image are:

  1. Make sure to add high-quality images. Seeing is believing, so it requires a higher quality to appear satisfactory to eyes.
  2. Add images of the same product from different directions. Thus, it becomes more convincing.
  3. Better to use large images. It will get shared on social media.
  4. Avoid clichés ( like shaking hands and facing camera)
  5. Make sure you are giving the exact photo of the product you are talking about. There should be similarities between the descriptions and the photo. 

Images help the buyers to have a good at the thing they want to buy, color, size or look form a different angle, thus they make the decision to buy depending on the picture. 

Images help largely selling products like:

  • Food;
  • Clothing;
  • Accessories;
  • Utensils;
  • Instruments;
  • Real estate; etc.

Images get shared on social media like Facebook or Twitter or Instagram, therefore customers build up the desire to buy. 

When it comes to testimonials and reviews, use the photo of the review giver with a full name, or else the faceless review appears less convincing to the customers.

Again, if your product works, buyers will share their reviews, with the authentic information and pictures, the selling system will grow naturally. 

Keep on mind about the clipping path services. The editing like background removal, neck joint, or color correcting should not be overlooked. 

5. Scarcity Tactics

Nothing beats the scarcity tactic when it comes to boosting selling. The visitor will be more eager to buy the product immediately if your product is shown to be available for a short time or have limited edition. 

To boost the sell you can add a countdown timer. Or you can make a display saying “only “y” size is available at this price”.

 6. Optimizing Store

Boost E-Commerce Sell

Many online stores lose their place because of the scarcity of optimization. Mobile is a portable device, so many visitors intend to shop on a mobile phone. 

Due to not providing the frictionless mobile experience, many online stores are at stake. Your website should be user friendly for all tenets. Optimize your pop-ups too. 

7. Upsell Your Customers

To increase the potentiality in selling, never forget to upsell your customers. Did you know that stores offering upsells get70-95% of their revenue from their renewals and upsells?

Moreover, it is quite effortless to sell to existing customers rather than attracting new customers. 

8. Use Seo plugins

Use plugins

Try to increase your organic traffic by optimizing the e-commerce store. Who wouldn’t want free traffic? You can choose from some plugins to shorten the toil of the process.

Some of them are free while others are paid, but nothing to worry! Paid plugins are pretty affordable. 

9. Reduce Cart Abandonment

Every time your customer abandons their cart you might feel very hopeless. But did you know that by intent pop-ups can help you to minimize cart abandonment? 

Wondering how? Well, the intent pop-ups can make your visitor give a second thought before clicking exit. This will automatically detect when the customer is leaving the page, so they are given a tempting offer one more time to rethink. 

10. Display Social Proof

Social Media Marketing

Ecommerce Marketing – Actionable Plan

This is Pro-Ecommerce Marketing actionable plan that helps your eCommerce project to keep on track and easily achieve your goal.

StageTaskFrequency
Basic SetupImplement HeatmapsOnce
Basic SetupInstall Google AnalyticsOnce
Basic SetupInstall Google Search ConsoleOnce
 Setup your Google Organic FeedOnce
Basic SetupRank your product listing pages for the most relevant keywords on major search enginesWeekly
Content MarketingCheck for seasonal opportunities to write Promotion content in your industry, and add new ideas to your Editorial CalendarQuarterly
Content MarketingCheck GSC for the top 10 pages on your website with the best CTR (Click through rates)Monthly
Content MarketingOtpimize your top 10 PDPs and PLPs with best CTR – rewrite them based on Keywords triggering impressions. Monthly
 Setup your eCommerce marketing workflowOnce
Content MarketingBrainstorm Headlines and Titles ideas for future Promotion content and existing onesQuarterly
Content MarketingCreate a new high-quality piece of content/promotionWeekly-Monthly
Content MarketingCheck which Keywords are triggering the most leads and sales and impressions for your websiteOnce AND Monthly
Content MarketingCheck for Promotion Pieces that have been shared consistently and rank well, so you can create even better content pieces on that topic for keywords that are already triggering impressions for you.Once AND Monthly
Content MarketingResearch Voice search friendly keywords(Longtailwords)Weekly
Content MarketingEnsure your top 10 most popular promotion pieces are backed up with ResearchOnce and Quarterly
Content MarketingEnsure your top 10 most popular promotion pieces have plenty of Visual media to give your customers a richer experienceOnce and Quarterly
Content MarketingBuild internal links to PDPs and PLPsWeekly
Content MarketingCheck the Business Models of your top 5 CompetitorsOnce
Conversion OptimizationCheck Heatmaps to see potential improvements on how users are browsering your PLP and PDPsQuarterly
Link Building & OutreachSearch for posts in your niche and look for broken links. Take notes of the URLs with broken links, which are the broken links, and then reach out to the website owner suggesting a page or PDP/PLP on your eCommerce site to replace it with.Bi-weekly
Link Building & OutreachTake note of relevant websites that cover in depth the same topic of the pages on your website, and link out to those website as much as relevant.Bi-weekly
Link Building & OutreachWhen you link to a website that is relevant in your industry, reach out to their owners and let them know that you have linked to their websites or featured them.Weekly-Monthly
Link Building & OutreachGrow your list of Link Building prospects for a high-quality piece of content in your websiteWeekly
Link Building & OutreachReach out to 100 link building prospects for guest posting, contextual link building, resources pages link building and broken link buildingWeekly
Link Building & OutreachCheck your competitors’ Links and take note of any links you could do outreach to obtain similar links to your siteBi-weekly
Link Building & OutreachDo an Image Reverse search on Google and see who’s using your images. Reach out to them asking for a link.Once AND Monthly
Link Building & OutreachJoin 10 Facebook Groups and start joining the conversation. Over time, you will find lots of interesting connections that could result in opportunities for Link Building.Bi-weekly
Link Building & OutreachPromote a Content Piece that you have created. Reach out to others who have linked to similar pieces of content and let them know about yours.Weekly
Link Building & OutreachSetup your Mailshake account and start inputting the templates you’re going to use for the different Link Building strategies you’re going to use.Once
Link Building & OutreachSetup your Ubersuggest account to start monitoring inbound backlinksOnce
Off-page SEOClaim your eCommerce brand name on as many social networking sites as possibleOnce
Off-page SEOUsing your favorite Ranks Tracking tool, input your list of keywords and start monitoring your rankingsOnce
Off-page SEOCheck your rankings on your favorite Ranks Tracking toolMonthly
Off-page SEOSubmit your site to Citations websitesOnce, and then Quarterly Add More
Off-page SEOClaim your Google My Business page for your eCommerceOnce
Off-page SEOCheck if your site is properly indexed on GoogleQuarterly
Off-page SEOCheck the Dwell Time on your top 20 most popular PDPs PLPs and blog pages of your websiteOnce AND Quarterly
Off-page SEOReach out to website owners to remove links that you identified as irrelevant on your Audit stageAs needed
On-page SEOCheck if you have implemented Social Markups, such as Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins Once
On-page SEOImplement Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins Once
On-page SEOCheck if your most popular PDPs and PLPs have relevant Calls to Action (CTA)Quarterly
On-page SEOCheck if your URLs contains dates or .html, eliminate the dates where appropriate, and do 301 redirects to the new URLsOnce
On-page SEOCheck for content hidden behind Javascript and Flash. Replace them with HTML native features.Once
On-page SEOApply rel=”canonical” tags to pages on your website that may be too similar and could be treated as duplicate content. i.e. product pages with similar titles, text copyOnce AND Quarterly
On-page SEOCheck for ‘no-follow’ internal links on your site. Are you linking to other PDPs and PLPs of your website with nofollow tags? If so, make sure they’re ‘do follow”.Once AND Quarterly
On-page SEOMake sure you’re not using iframes on your website.Once
On-page SEOCheck Google PageSpeed Insights on your top 10 most popular pagesMonthly
On-page SEOCreate contextual links in your articles to other internal PDPs and PLPs of your siteMonthly
On-page SEOCompress the images on your websiteOnce OR Every week if not automated
On-page SEOImplement Accelerated Mobile Pages (AMP) on your eComm websiteOnce
On-page SEOCheck if your Title tags include relevant keywords and are optimized for maximum CTR, rewrite them as neededMonthly
On-page SEOCheck if your Heading tags include relevant keywords and are optimized for maximum CTR, rewrite them as neededMonthly
On-page SEOCheck if your Meta Descriptions include relevant keywords and are optimized for maximum CTR, rewrite them as neededMonthly
On-page SEOCheck if your URLs are short and descriptive of the Products that you’re sellingQuarterly
On-page SEO Once
On-page SEOCheck for Duplicate Page TitlesQuarterly
On-page SEOCreate your sitemaps.xmlOnce OR Every week if not automated
On-page SEOSubmit your sitemaps.xml to GSCOnce
On-page SEOTest if your website is mobile-friendly on Google PageSpeed Insights Once
On-page SEOPerform a full SEO Audit on your websiteOnce AND Quarterly
On-page SEOCheck if your PDP and PLPs have a good structure, that favors readability.Once AND Monthly
On-page SEOCheck if you’re using Latent Semantic Indexing Keywords in your pages.Once AND Monthly
On-page SEOCheck if you have added Social Sharing features on your PDPs and PLPs.Once
ResearchKeywords ResearchOnce AND Quarterly
ResearchCreate Topical Clusters on your eCommerce siteWeekly 
ResearchLeverage Social ProofWeekly
ResearchSee which keywords you’re already ranking for. Once AND Monthly
ResearchResearch the Keywords your competitors are ranking for. Once AND Quarterly
   
SEO AuditCheck on your most popular product pages if your images have ALT tags. Always prioritize the ones getting the most visitors.Monthly
SEO AuditCheck if you’re using structured data markup and schema.orgOnce
SEO AuditImplement schema.org tagsOnce
SEO AuditCheck GSC for Crawl Errors and URL ErrorsMonthly
   
SEO AuditCheck for HTTP Status errorsBi-weekly
SEO AuditCheck for Title Lengths above 75 charactersQuarterly
SEO AuditCheck for Meta Descriptions above 160 charactersQuarterly
SEO AuditCheck for Thin ContentQuarterly
SEO AuditCreate your Robots.txt fileOnce
SEO AuditCheck for Duplicate PagesOnce AND Quarterly
SEO AuditCheck if any of your product pages or blogs have content that was copied from another source using CopyscapeOnce
SEO AuditCheck for Redirect Errors on GSCOnce AND Quarterly
SEO AuditCheck if there are any strange Anchor Texts coming from backlinks to your websiteOnce AND Quarterly
   
SEO AuditCheck if the product pages of your website are receiving a good amount of internal linksOnce AND Quarterly
SEO AuditCheck for low-quality incoming backlinksOnce AND Quarterly
SEO AuditCheck your website structure. Is your content buried down internally on your site?Once AND Quarterly

There is no question that 70% of customers get convinced through the reviews. Do the following to boost your selling:

  • Add ratings
  • Encourage customers to write reviews, create offers, or gift items for reviewers.
  • Get connected with your loyal customers, ask for reviews.
  • You can also ask for testimonials, though they differ from reviews.
  • Make sure that the testimonials are not of a fake profile.

Final Thoughts: If you are inquisitive about ways to boost e-commerce sell, this article should be helpful enough to shower e-commerce knowledge on you. 

Moreover, you can think of implementing live chat, integrating Instagram, showcasing top-selling items, offering a money-back guarantee, and last but not least being honest in your sales copy will definitely help you to attract customers, thus boosting sell. 

About the author

David Adamson administrator

Hello Innovators! Are you passionate about futuristic technologies like blockchain, AI, robotics, virtual reality, etc. and would like to share your thought on them as guest bloggers? Write to me at coinideology@gmail.com

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