Author Archive David Adamson

ByDavid Adamson

Why You Need To Hire A Professional Web Development Company

If you are the one, who is looking forward to being competitive in the online or offline market then you must have a professional website.

These days, the internet is the leading resource for people to find information, with business research being a leading reason to perform a search on the web.

It would be not wrong to say that those businesses, which do not have a professionally created website, might have a risk of losing potential customers on the Internet and in their storefronts.

Nowadays, customers are evaluating products and companies long before they decide to make a purchase, so if your website does not seem professional or secure, then they might go away and move on to the next vendor.

Web Designing

As we know that the sales and credibility are the two main factors for having a professional website created for your business, so the following few reasons will help you in deciding why a professionally created website is needed to your business.

How a great website design with proper UI/UX can improve your companies brand name

Custom design

If you hire a professional web agency you know that your site will be created to suit your business.

Dedicated and experienced web designers will evaluate your business and products, and work with you towards your goal.

You get best website design if you want to generate online sales and Walk-in sales.

The professional web designers design to meet your specific needs. A professional web designer is not captive to any restrictions.

Design is Vital

The first impression of your site is the way your site looks, the way it navigates, and the colors and graphics used.

You must also know that visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text.

So it is necessary to approach a professional designer, as he will make sure that your color scheme, text and navigation are designed to be user-friendly.

Uniqueness Branding

You have right here to change your vision into an appealing brand identity including your Business Cards, Logo, Envelopes, Letterheads, and other merchandise.

Marketing vs Branding

Website Development

Here you will get the website of your requirement, which starts from Personal Portfolios to large-scale Corporate Business websites, dynamic content, e-commerce solutions and heavy CMS based website.

How To Develop a PHP Website

Web 2.0 Designing & Multimedia – We make sure that the client website has an amazing Web 2.0 design with creative design concepts, as per their requirements including Print media and Multimedia Presentations.

Programming development

Programming Development life cycle faces a considerable measure of troubles in the midst of each stage; the best test will be from where to start.

Most exceedingly terrible conditions will start an errand with new labourers, who don’t have space ability, questionable development and that too with a testing due date.

Close by specific difficulties, any condition may disappoint an item headway plan and place organization in a perilous and unpleasant crisis, which not took care of well this situation may provoke – things are overshooting cost and time estimations yet ending up in low quality.

API & Web Applications

We can make custom APIs along with implementing Google, Twitter, MSN, Yahoo, Amazon, IMDB, MLS/RETS, Oracle, cc Avenue, PayPal, EBS, Shipping, etc.

Strategy Advancement

The ability to map out an detailed plan is among the strengths web designers have. You will concentrate on your company plan in this course, and any long-term aspirations and goals.

If your long-term goal is to build online companies, they’ll help you lay down the bricks and map the most effective path forward to make sure your strategy succeeds.

Not all designers are completely up to the challenge when it comes to tactical preparation, but web development SEO Manchester companies observe this as yet another obvious method to help you achieve your goals.

Quality Web Development

A website is the doorstep to your organization and must make an excellent initial impression on potential customers.

With the introduction of e-commerce and e-store integrations, many transactions today happen on the websites.

Your website, consequently, needs to be of top quality, well-planned, and active to be able to provide the many preferences and choices of the numerous customers who visit such sites.

A professional web design team understands the creation of a results-driven website that is attractive, vibrant, and great user experience.

Exclusive Content Management

The content is king in web design and development. A website without content is, in essence, like a farm without crops; it’s bare and it’s absolutely useless.

Development of content is an art that not everyone has and therefore developers may neglect to create captivating content.

How Content Marketing Help You Grow Your Business?

Content needs to be original, fascinating and useful in attracting prospective audience.

Internet software firms generally have multiple groups assigned to perform different tasks throughout the process of web creation.

Some teams deal solely with the production of content to ensure the whole platform is of quality.

Internet Marketing and SEO

 We will market your business online with our complete package of Internet marketing solutions, SEO, SEM, SMM, PPC, Email marketing and affiliate techniques.

Domains, Web & Mail Hosting

 We have the best in web hosting, class email hosting, and domain management services. We give you 99.9% uptime guarantee to make sure that your website and email services are always ON.

Website Development Company Have Good Websites For You & Your Business

You’ll be meeting some website production companies on the web. However, Dricki is one of them to find the best, which can grow your best product and make you happy in every way. This company provides dedicated support and awesome developers forever. It is a network of tremendous goods, services, and expert people who are designing, developing, and consulting every market requirements. We work on web-based applications. Our customer will never disappoint with our branding, concept, web development, web designing, web & email hosting.

Web development company’ aim is to do web development with continuously providing dedicated support forever. This approach makes us separate from other web development companies. For more than five years, we are providing our best service that is why now we have built a reputation for our clients with their optimistic responses. If you are actually serious about your web success, we can get you there. That is a cause why, we get back our 80% clients. Our experts are experienced to generate coding, designing for development. This Website Development Company in India provides a wide variety of services to our client base.

ByDavid Adamson

PPC Marketing – A Definitive Guide For Pay Per Click

Let’s be honest; almost all entrepreneurs measure their success through the revenues generated by their respective companies. 

And there are thousands of ways to gain amazing benefits out of your business and generate sky-rocket revenues. 

One such popularly used method of generating incredible leads and revenues is by availing the services of a PPC management company

PPC (Pay Per Click) is one of the most preferred ways of reaching the goals a company has set for itself in a very short timespan. 

Around 45% of all small businesses, including some of the most reputable ones like Hestabit, prefer running paid campaigns to boost their business growth and generate great leads. 

But the one question I would like to ask all Marketers is, “Do you actually understand the fundamentals of paid advertising?” 

This is where most would fumble. 

The world of PPC looks captivating, but how well do we know it? Are we familiar with each term related to the paid campaign we are about to run? 

If you consider yourself to be a PPC pro, test your knowledge skills with this write-up. And if you want to boost up your PPC knowledge, then you are in the right place. 

Let’s magnify your capabilities. 

What is PPC?

If done in the right manner, PPC can generate quality leads for your business. The Pay-per-click model of advertising falls under the category of Search Engine Marketing (SEM). PPC allows an advertiser only to pay when users interact with the advertisement they have published through clicks or impressions.

What is Pay Per Click

This type of advertising is the most common one you’ll see in search result pages (SERPs) like Bing and Google but is also used on many social media channels. 

What are the benefits of PPC?

Would you pay for advertisements to reach your audience organically through good quality content and planned placement of keywords? 

There is a straightforward answer to this, keyword placement is incredibly capable, but there’s a hell lot of competition when it comes to that. 

That doesn’t mean you would have to disregard SEO completely; it remains one of the most effective activities to boost your website’s ranking. 

But if you can rise your way to the top with a little investment in less time, what’s the point of waiting for so long? 

A simple, well-placed PPC advertising can provide you a variety of benefits like: 

  1. Promote your upcoming marketing initiative
  2. Improve brand awareness
  3. Rank for complicated keyword terms

In simpler words, it is the shortcut to success. 

Recommended Post: SEO vs PPC – Which One to Prefer For Better ROI?

What are the terms you should be familiar with?

There are some terms you should be familiar with if you wish to take forward your business with a PPC campaign. 

  • Search Engine Marketing (SEM):

The main aim to perform digital marketing is to get your company’s name ranked somewhere on the top, which can be done in a variety of ways. Any digital marketing run on the search engine is called SEM. 

SEM is the umbrella term that includes both paid and unpaid advertising for search engine optimization. 

Every PPC activity occurs on the search engine.

  • CPC:

CPC refers to cost-per-click. It is the amount an advertiser pays for every click that your advertisement generates. You can understand CPC as an auction bid through which you can determine where you need to place your ad. 

So, a higher bid will land you up in a better placement. 

  • Ad Rank:

The Ad Rank value will determine your ads’ position on the search engine’s result page. The mathematical formula to generate your ad rank is Quality Score x the maximum bid. 

  • Quality Score:

Quality score refers to the ratings provided to you by the search engine based on your Clickthrough rates (CTR).

This score is measured against the total average of all equally positioned ad’s CTR.

This depends on the placement of relevant keywords, quality of landing page, and the past performance of your SERP. 

  • Maximum Bid:

The maximum bid refers to the maximum amount you can pay per click on your advertisement. 

To determine the maximum bid for your ad, you can set the CPC to manual. This will allow the search engine to manage and adjust your bids to align with your business goals.

How can you get started with PPC? 

How can you get started with PPC?

The easiest way to get started with your PPC campaign is to avail PPC management services from a reputed company. There are a variety of companies you can search for when looking for PPC, the best to our knowledge is Hestabit.  If you have any other option in your mind that you think is trustworthy, you can go for it. 

If you wish to know the intricacies of it, we would love to present them to you. 

The steps involved in the process:

The steps involved in the process:
  • Set up the Parameters:

This is the first and foremost step that you need to take to grow with PPC. If you fail to establish the parameters, you expose your ad to inefficiency. The metrics you set must align with the ultimate business goal you have in mind. 

Consider how you can make your paid campaigns meet those business goals? 

Think of what needs to be accomplished- sales, user visits, brand awareness, or anything else? 

And how much can you afford to pay for your PPC campaign? 

Make sure your ad addresses all these points: 

  1. Who’s going to be your target audience?
  2. What would be your campaign’s theme?
  3. How are you going to measure your success?
  4. Which type of campaign should you run?
  • Create Your Goals:

The goals you set for your PPC model will help you measure how much you could achieve with the campaign you have run.

Remember, their goals are not to be confused with the parameters you have set. That is totally what “should” be achieved; this is what you “desire” to accomplish. 

The following factors will help you determine your goals and the way forward: 

  • Brand Awareness: Refers to the familiarity of the audience with your brand. This can be measured via direct traffic, surveys, and social engagement. 
  • Lead Generation: It is the direct result of building an engaging and relevant landing page to support your ad. Lead conversion for each landing page that you make can be tracked by Analytic Tools such as Google Analytics. 
  • Offer Promotion: This is a great way to quickly scale up your product’s demand by giving limited time offers, run contests, or provide product discounts.
  • Sales: How much your product is sold depends mainly on the paid campaigns you run.
  • Site Traffic: If you need to achieve excellent site traffic, you need to put high-quality content on your website while you run your PPC campaign.

Choose Your Campaign Type

If you know how you’re going to advertise, you’re still not done. You must also understand how you are going to take this forward. There are several types of PPC campaigns, the one you select will determine where you place your ad, which will determine how your audience will reach you. 

Choose Your Campaign Type

You can gain proper insight into this particular aspect by consulting a PPC management company and taking its expertise. 

If you wish to make it happen on your own, here’s some things that can help: 

  • Search Ads: These are the text ads that pop up on a search engine.
  • Display Ads: These ads are mostly image-based and placed on external websites like social media platforms. 
  • Social: These are the ads you see on any social media platform like Twitter, Facebook, Instagram, etc.
  • Remarketing: Are the ads you run through cookies or a contact list. They are based on data of those users who have interacted with your business in the past.
  • Google Shopping: The most effective way to advertise for an e-commerce site. The ad you display would be shown as a carousel on the search page that best suits your target audience. 
  • Perform Keyword Research:

Every ad you run needs to have a stable keyword it targets; this is how you will make your search engine recognize the time and platform your advertisement is published. 

This will drastically alter your quality score.

Therefore you need to choose the keywords that align with your theme and brand and get you where you see yourself once the campaign is over. 

  • Set Up Google Analytics And Tracking: 

Google Analytics is a free of cost tool that can track your user journey. Therefore, you have no reason to refrain yourself from installing it. 

The tool will grant you insights about your website’s performance, user interaction, and the content your users find attractive. 

The information you obtain out of Google Analytics can be used beyond PPC as well. 

Conclusion:

PPC is hands-down the fastest way up. We see no reason as to why you should not run a PPC campaign. If anything, PPC can make you reach heights you only imagined. 

If you avail PPC management services of any reputable company such as Hestabit, there is no doubt that you can record a great deal of traffic, and lead generation. You’ll ultimately get a good and loyal user base along with significant revenues. 

The only thing you need to ensure happens while you run your PPC campaign is to run it right. 

But that’s no brainer! Any good company can make it happen for you. 

So up you go! 

ByDavid Adamson

Wikipedia Article Approval Strategies (It 100% Works)

Wikipedia is the number one, most trusted, and informational online source to get accurate and original information about a topic.

Here I am going to share with you strategies to get new article approval in Wikipedia.

Before start, I would like to inform you that Wikipedia is a free encyclopedia for informative content not for the promotion.

If you are thinking to promote your website, business, product, and services by creating Wikipedia article then you are just wasting your time and money.

These Wikipedia article approval strategies are only for the topic, business, person, place, product, service, and things that are already popular but not available on Wikipedia.

Lets get started.

Create an account using a non branded and uncommon username. Example: orangemike

Update some already approved articles using the authorized references of the latest news, announcement, and award/certificates.

Make a good reputation Wikipedia account by helping the Wikipedia team by fixing the incorrect information.

Review some related articles on Wikipedia.

Prepare your article matter before applying for a new article.

Don’t use we, you, I, they in the content.

Collect all the related Wikipedia articles that you will mention in your Wikipedia article.

Try to involve your article topic in all related live Wikipedia articles.

How To Request An Article on Wikipedia

Click here to request an article on Wikipedia.

Defend Wikipedia’s Independence

Defend Wikipedia's Independence By Donation

Conclusion

Hope you like the quick strategies. I can write the strategy in lengthy content but my goal behind this topic is to provide you quality information in minimum words.

ByDavid Adamson

Why Is Blockchain Consulting Services Essential For Your Business?

Blockchain is the most dynamic invention of this modern era.

From the many technological advancements influencing the current business world, blockchain plays a significant role in transforming organizations into cognitive enterprises.

Blockchain enhances stakeholders’ interactions by optimizing them and making them more efficient.

Also, the technology enhances trust among the stakeholders by recording every transaction and making it immutable. 

Even though many entrepreneurs have been approving of this ingenious technology, the mass adoption is yet to happen.

This is mainly because of the lack of extensive blockchain consulting services.

Like any other business, blockchain has its own share of highs and lows with crypto price volatility issues.

And because of the lack of proper understanding, people tend to believe that blockchain is not ready for mass adoption due to scalability and security issues.

To break this myth, people should gain an in-depth understanding of the technology.

Why is blockchain consulting important? 

Here, in this blog, we are going to discuss the primary reasons and different use-cases for why blockchain consulting is important to drive revenue for your business. Let’s take a look. 

Why is blockchain consulting important?

Identifying solutions for stumbling blocks 

As we discussed earlier, Blockchain has disrupted many industries and have transformed the way businesses function.

The technology has served as a solution for many organizations across various industries to solve their existing crisis and enhance their business.

This can be possible only with proper blockchain consulting that will help identify the existing issue, and give a clear idea of how blockchain can resolve such issues.

It is very important to attain such knowledge while experimenting with revolutionary technology such as blockchain. 

We all are aware that we are living in a rapidly advancing technological era.

The market trends, and the business needs of the customers are constantly changing every now and again.

Availing yourself of a team of blockchain experts who will offer consulting services will help you obtain solutions according to the latest trends and make headway in the market over your existing competitors.

What solutions you gather from blockchain consultants, 

  1. Identifying if your blockchain business idea is relevant to implement and market-ready 
  2. Detailed analysis of existing competitors in the same domain and the solutions they offer to further improve your business. 
  3. Identifying target audience according to your business idea 
  4. Extensive market research 
  5. Crafting a business structure that best fit the expectations of the target audience 

Figuring out the best use-cases

Blockchain is outspread across various industries and is slowly evolving into almost every major industry possible.

If you are simply intrigued by the idea of a blockchain business, but confused of which use-case it suits the best, opting for blockchain consulting services is the way to go.

Blockchain consulting experts will have clear knowledge of blockchain’s use-case in each industry and the benefits and solutions it could offer to the industry.

Also they would be well acquainted with use-cases with the best blockchain ROI impact.

This would help you make informed decisions, and get a few steps closer to success, and high-revenue chances for your business. 

Comprehensive Guidance 

By hiring a team of well-experienced blockchain consultants, you could avail comprehensive blockchain business solutions such as, 

  • How to identify the right blockchain platform to commence your business. 
  • How to handle the blockchain nodes and hosting services 
  • Regarding the ownership of the blockchain network system
  • How to make transactions private 
  • Which is the better option, permissioned or public blockchain? 

These are the key benefits of why you should consider hiring blockchain consultants for your business and there are more to this.

Now to figure out the right team to partner with, below is a list of the mandatory blockchain consulting procedures you need to look for. 

Procedures involved with blockchain consulting 

Any trustable blockchain consulting services company should comprise of the following set of procedures, 

  • Ideation 

The team that you hire should understand the idea behind your blockchain project, analyze if the solution is suitable to the present market conditions and fit what the customers are looking for. The technical team should figure out the feasibility of the project and a robust plan to define your business goals. 

  • Assessment 

Once the goal is set, the team has to assess the state of technology for the project and compute the operational procedures. 

  • Definition 

The next step involves an exceeding amount of brainstorming, and defining the potential, loopholes involved in the business and how to  overcome them, and the ways to further upgrade/ improve the business,  not only for the present, but with a futuristic approach. 

  • Prototype 

Then, the company has to create a prototype of the project. The prototype should precisely represent how the end product will look. Any improvement should be analyzed and implemented to the prototype. 

  • Volume Testing 

Once the prototype is ready, and the necessary improvisations are made, it should be tested in live conditions. 

  • Integration 

Once the testing is complete, the blockchain application should be implemented into the new environment and should be closely monitored for any errors. 

  • Review 

Constant review of the performance of the application is necessary to further upgrade and improve to stay on top of the game over the wide-spread competitors. 

Since last year, the concept of blockchain technology has widely influenced businesses more than ever, and has captured the public’s eye.

Experts believe that blockchain being implemented and disrupting various industries is just around the corner.

They say that blockchain has all the potential to become the future of businesses, and revolutionize the traditional systems. 

With the rapidly-increasing demand for blockchain businesses, and the growing highly competitive scenario, you need to enter the market as quickly as possible, and gain some experience to survive and stand out from the crowd.

Therefore, conduct extensive research, choose the best, and the most experienced ICO consulting services company to grasp every insight regarding your project, to become a market player, get ahead and stay ahead of the competition.

ByDavid Adamson

Know the Importance of SEO Link Building

In this blog, we are discussing the importance of SEO link building. Most search engines index websites on the idea of back links.

Link Building help websites to urge rankings on prominent search engines like Google and Bing.

Even within the coming future backlinks and link building will remain the prominent factor to offer eligible rankings to websites and blogs. This may continue till search engines give significance to SEO or search engine optimization.

Thanks to of these reasons it’s very essential for you to try to link building or create back links on the content of your personal or commercial website.

Keep on moving with Google algorithms

Today most firms giving services of search engines optimization know that when website owners create back links on their sites then they get website traffic.

Deem example when any owner creates a back link on his website then search engines spiders get activated. They serve content to the relevant visitor consistent with the relevant keyword that was typed by him on the search engines.

Do you want the best SEO packages for your website? Google is creating also as updating its algorithm per annum consistent with the stress of website owners who needs sufficient website traffic.

Once you create back links of your own sites or sites of other websites that have an equivalent quite relevant content then more visitors land on your website. These visitors also attend those links of other sites that they see on your site.

If you’re keen to urge the advantages of link building within the field of search engines optimization then blogging can assist you well. Once you write and post blogs you’ll create back links to your website in order that audience can land thereon.

When traffic involves your website then you’ll convert into conversions and results in sell your products and services to them.

We are suggesting you to try to to blogging because it’ll make Google to index your content high in search listings. Google likes to crawl and index latest written content.

Just keep it up blogging with back links to your website and see the miracles how your website receives more traffic and conversions. Meet them where they’re already spending time: over the web.

Advertising and Marketing has always been about connecting together with your audience at the proper place and within the right moment. In order that you would like to, today the reality is that people spend as long online as they won’t to 1-2 years past.

And while we are saying it tons, the way during which that folks shop and buy genuinely has changed, which suggests offline marketing isn’t as effective because it won’t to be.

Digital Promotion is an umbrella word for many of your on-line advertising efforts. Companies leverage electronic stations like Google search, social networking, electronic message, and also their sites to contact their prospective and current clients.

ByDavid Adamson

How Can You Personalize Your Ads Based on Offline Data?

The shift towards eCommerce & mCommerce has not stopped consumers from shopping in the physical world.

Even though there is a rising percentage of eCommerce sales, still most of the buying happens in offline stores.

Hence, the offline brands have the treasure trove of offline data.

To leverage this offline data and resolve the identity of your customers across the online environment, you need superior advertising and marketing technologies.

What Are Offline Brands Doing With This Data?

Digital Marketing Strategies

Unlike online brands, some offline brands are only creating offline marketing campaigns.

They are not really venturing into online advertising or online targeting.

So, most of their data is siloed and is not generating additional revenue streams for the business.

Due to this, targeting audiences with personalized ads is not possible.

So, What Should You Do?

You should leverage your data to target your offline customers in the online environment as well. Wondering, how it’s possible?

Register with AudiencePrime Data Onboarding platform and access a wide range of features from Identity Resolution to Programmatic Advertising.

Does Data Onboarding Help in Creating Personalized Ads?

Yes, of course! Data onboarding is the process of connecting offline data with online ids for marketing efforts. In fact, it allows you to leverage your offline data and reach your audiences online.

How Does Data Onboarding Work?

Data onboarding happens in the below mentioned steps:

How Does Data Onboarding Work?
  • Step 1: Anonymize your offline data
  • Step 2: You have to onboard your offline data into the platform
  • Step 3: Enable user matching/ resolution (Identity resolution)
  • Step 4: Offline data matches with online ids to form a common id
  • Step 5: Perform audience segmentation
  • Step 6: Create ad campaigns
  • Step 7: Activate it in various online channels

So, through the above mentioned steps, it’s evident that data onboarding/CRM onboarding matches and maps your offline customers in the online ecosystem.

After you identify your users online, you can segment your target audiences as per different criterias.

Therefore, it brings us back to the question ‘How can you personalize your ads based on Offline data”?

Now, your offline data is combined with online data to form one common identifier. This identifier is nothing but persistent ids.

These persistent ids help you reach your audiences across multiple devices as well channels/platforms.

So, now you can build personalized ads and target the right audience at the right time with a right message.

Ofcourse, identity resolution forms an integral part of the process. It further drives you towards people-based marketing.

What are the benefits of Data Onboarding?

Data onboarding helps you in:

  1. Gathering your siloed data into a common platform
  2. Resolving the identity of your users
  3. Targeting and retargeting your customers
  4. Reaching customers online with very less effort
  5. Maximizing your customer base
  6. Creating a brand awareness online
  7. Generating multiple revenue streams for your business by leveraging data
  8. Following customers through multiple digital touchpoints
  9. Engaging your offline customers with personalized ads in the online ecosystem
  10.  Improving your ROI

Conclusion

Any offline brand without or very less online presence can leverage their offline data and perform digital marketing with the help of data onboarding.

The adtech and martech industry is dynamic and there are a lot of technologies that are supporting the brands to optimize their businesses through targeted marketing.

ByDavid Adamson

How To Use Videos To Help Sell Products on Your E-Commerce Store

The internet is not like some mid-20th century small-town library with a few rows of books, a handful of dated periodicals with color photographs, and a register full of late-fee nickels and dimes. 

As quaint and charming as that may be, it is not how you want to present your business online.  But that is exactly what you are doing if you have an e-commerce store that doesn’t have video content. 

The internet is a bustling multi-media megalopolis of non-stop entertainment, information and commerce. 

If you’re an e-commerce store owner looking to keep up with the ever-growing competition, creating product videos could be the best thing you can do for your business if you aren’t already using them.  

looking to keep up with the ever-growing competition

Why is it so important to use product videos?  

One simple answer is something traditional store owners have focused on for decades if not longer: product placement. 

For customers to buy your products they need to be able to find them, and product videos help increase your store’s prominence. 

Websites with video content get a bump in Google search results over sites without video. 

The search engine behemoth also has a separate search results category specifically for videos as well. 

Ways To Earn Money Online Through YouTube

Raising your profile on Google is a no-brainer, of course, but videos can also give your business a presence on YouTube which is a juggernaut search engine in its own right. 

If for no other reason, increasing your rankings should be reason enough to start rolling cameras on your products, but videos have additional benefits for your e-commerce store once potential customers arrive.

When customers are focused enough on your products to find your online store, product videos can be the difference between a sale converted and a sale lost. 

A comparison video between similar versions of a product or a tutorial video demonstrating a product’s use or installation or operation will engage serious customers.

Recommended Post: How To Customize Your Youtube Channel

With Video Marketing For Your E commerce Business

We heavily use these on our own Ecommerce site with an entire library of videos you can find on our site that includes reviews of different bidet products, in addition to product comparison videos of the different products. 

Whether they are looking for details about how the accessories of a juicer are used or how to install a home rock-climbing wall or whatever specific product it is, video demonstration will build a potential customer’s trust and confidence in a way text and photos alone cannot achieve. 

Plus, video content will make your e-commerce store feel more complete and better qualified. 

At this point, not having videos can make an online retailer seem less professional for many consumers. 

What Kind of Product Videos?

What Kind of Product Videos?

By now it should be pretty obvious that product videos are a good idea.  But what kind of product video should you create? 

As noted above, tutorial videos that educate people on products are a great idea. 

So, video content that demonstrates a product being installed or used is a great category to focus on.  

Another valuable type of video for your site is the comparison video.

Customers who are at the point of comparing specific models/brands/styles of a product are ones who are looking for information to help them make a purchasing decision. 

And these are visitors you want to attract to your store.  Here’s an example of a “comparison” and “best of” video that we use on our own site and YouTube channel. 

And a general note about videos – don’t worry about making a quick 30-second “commercial” video. 

The short video clip may have a home on social media, but for businesses, longer videos can be better. 

In fact, YouTube now has more emphasis on “time watched” as opposed to number of views. 

With a handful of informative comparisons and “how-to” videos, you can raise your store’s visibility and set yourself up for greater sales volume.  

People are online more than ever right now, and video is the universal language of the internet. 

Many customers expect product videos in some capacity, whether it’s a simple video review of the product, a side-by-side comparison of similar products, or a step-by-step guide on the product’s use and care. 

For the serious e-commerce store owner, product videos are a must-have to see your business grow and succeed in the online marketplace. 

ByDavid Adamson

How To Install Free SSL Certificate on WordPress Hosting

Are you using WordPress hosting and looking for a free SSL certificate outside the Godaddy?

You can easily get the certificate but Godaddy will not allow you to upload the certificate on its WordPress hosting because it doesn’t have any Cpanel where you can install the certificate.

You now you have only one option to install the SSL certificate on your WordPress hosting that is paid SSL certificate from Godaddy.

I am also facing the problem with my website: CoinIdeology.com then I talk with Godaddy support and they suggested the one and only option.

Ways To Install A Free SSL Certificate on a WordPress Website

There are a few different ways to install a free SSL certificate on a WordPress website that is hosted on a web hosting service. Here are the steps for one popular method using the Let’s Encrypt SSL certificate:

  1. Install the Let’s Encrypt SSL plugin on your WordPress website.
  2. Activate the plugin and go to the plugin’s settings page.
  3. Click on the “Enable SSL” button to start the process of obtaining and installing the SSL certificate.
  4. Follow the prompts to verify domain ownership and complete the installation process.

It’s also possible to use other plugin or tools like cloudflare, certbot etc.

Please note that the exact steps may vary depending on the hosting service and the specific plugin you are using. It’s always a good idea to consult the documentation for your specific hosting service and plugin to ensure that you are following the correct steps.

Get Free SSL Certificate For WordPress Website

List of Free SSL Certificate Providers

  1. https://letsencrypt.org/
  2. https://www.comodo.com/
  3. https://www.sslforfree.com/
  4. https://www.ssl.com/certificates/free/

Here is a list of some popular free SSL certificate providers and a brief overview of what they offer:

  1. Let’s Encrypt: A non-profit organization that provides free SSL certificates to the public. It’s a widely supported and easy-to-use option that can be installed through a plugin on many web hosting services.
  2. Cloudflare: A content delivery network (CDN) and web security company that offers free SSL certificates for their customers. This service can be used to encrypt traffic for your website, and also offers DDoS protection and other security features.
  3. SSL For Free: A website that provides free SSL certificates by automating the process of obtaining and installing the certificate through Let’s Encrypt.
  4. Comodo SSL: Comodo provides 90-day free trial SSL certificates for personal and business use. It includes all features of paid SSL.
  5. StartSSL: StartSSL provides free Class 1 SSL certificate for personal use, which is valid for 12 months. It also offers paid certificates for business use.
  6. GlobalSign: GlobalSign provides free 90-day trial SSL certificates for personal and business use.
  7. DigiCert: DigiCert provides free 90-day trial SSL certificates for personal and business use.

These are some of the free SSL certificate providers which you can use, however it’s always a good idea to consult with your hosting provider before proceeding with any installation process.

ByDavid Adamson

Five Quick Ways To Earn Money Online Through YouTube in 2024

YouTube is one of the most popular video sharing site. Many people use YouTube to earn money by creating videos and posting ads nearby. You can also create your own channel and become YouTube partner, which will allow you to earn money from advertisements on your videos in 2024.

According to 2023 research, YouTube has more than 2 billion active users every month and 79 percent of users have their own account on it.

The Internet today is a vast portal of knowledge and opportunities.

Thousands of websites, millions of curious minds using them, engage themselves on the internet according to their comfort and convenience.

And especially in a phase like today where the world is going through a global stressful pandemic state, the internet has no doubt proved to be a boon for everyone.

From entertainment to business, education to relaxation, name your genre, and BOOM!! You get what you need.

 Although there are some ways that a person can utilize this aid of the internet like getting cash via PayPal for the most basic things, there is one specific website that has been quite famous among everybody.

And especially among the youth for a long time and not just for amusement and relaxation but also for educational and commercial purposes: YouTube.

Basic Requirements To Earn Money Through Youtube
Basic Requirements To Earn Money Through Youtube

The name in itself suggests the idea of exploring and perceiving what YOU like. The other half of the name points out the term generally used to denote the older version of television, TUBE.

So now, the question is, how do you want to use this endless and convenient portal?? Just know your genre and purpose, and there you go!! Several videos to choose from.

And if you are someone with a box full of ideas and looking for a way to execute those to earn some profit, then here are some quick ways for you to maneuver it and secure online money through YouTube.

A Fan Of Comedy And Mimicry: Create A Channel And Entertain People

A Fan Of Comedy And Mimicry: Create A Channel And Entertain People

Fun and comedy channels on YouTube are widely followed and appreciated by the audience nowadays.

There are several YouTubers today who are earning fame, love of viewers, and constant money by using their talent and creativity wisely.

If you can make people laugh and enjoy, then this is the best way you can utilize it.

Choose your niche, create an attractive channel, make videos in your unique style.

You can follow many examples in this genre that started from scratch and became a well-known face of YouTube.

Bhuvan Bam, Ashish Chanchalani, David Dobrik, Dolan Twins, and many others are some very inspiring examples in this field.

Make your channel’s theme as attractive and as bright as you can. Advertise and promote your channel as much as you can.

As the number of subscribers and likes on your videos will increase, according to a set pattern of YouTube, you will start earning profit.  

Impart Your Cooking Skills To The Viewers And Earn

If you are an expert in the kitchen, then show your expertise through well-shot videos and teaching your tricks and tips to the audience.

Impart Your Cooking Skills To The Viewers And Earn

Get inspired by popular cookery channels like  Bon Appétit, Steve the Bartender, NishaMadhulika, and the list goes on and on.

Create well-scripted content, make the videos and recipes as attractive, and as clear as you can.

You can also give out your unique tips and tricks to the viewers. This will attract them to learn new facts which they don’t already know.

For Homemakers, willing to start a career, this is the best and most convenient option to earn money in 2021 from their experience and field of expertise.

Have Perfect Knowledge To Give Out A Review?? Create A Channel Of Your Own

How to Customize your Youtube channel in 2020

Checking out a survey and making the best choice about things is what everyone does nowadays.

Whether it is about a movie to watch or a device to buy, it is safe and smart to be double sure about a choice. So be the person to help people make that choice.

If you are an expert movie critic, all you have to do is watch the latest releases, notice the details and give as many honest reviews as you can. 

If you are someone who is an expert in technology, then the best way for you to earn money through that knowledge is to research properly about the latest ongoing device releases and create a video giving out the best suggestions about it.

You can even generate tutorial videos about the same. These kinds of videos are attracting a lot of viewers in today’s technology-dependent modern era. 

If promoted properly, then you can also attract sponsors for your videos, which will make your work even more efficient and accurate. And thus you know the drill more viewers, more subscribers mean more profit.

Become An Online Teacher

Online platforms have become more prevalent in education. Everything you need to know about a topic can be found online.

Students prefer video lessons more for a better understanding of concepts.

If you are someone with that kind of teaching skills, then start a channel of your explaining different topics of your expertise to thousands of students. 

Your clarity in explanation will determine the number of viewers that you might get. You can work independently on your channel or apply to join one.

There are many channels on YouTube that appoint teachers for their videos.

Working with an ongoing chain might give you a head start and all the experience that you might need to work efficiently.

Have A Talent That You Want The World To See? Turn Your Hobby To A Profession With YouTube

Are you a singer?? an Artist? A Storyteller?? There are a lot of pastimes that can be turned into a professional path with just the perfect platform. Capture your talent in a video.

If you are an artist, then shoot your video, making a piece of art. A singer?? Sing all the best notes that you know and record your voice in a video. A storyteller?? 

Combine your words with exciting animations and tell your story to the world. Anything that you do that you think can catch people’s attention can be turned to a profession on YouTube.

All you have to do is work efficiently and gain as many likes, subscribers, and you are good to go.

ByDavid Adamson

How Content Marketing Help You Grow Your Business?

As a business owner or a professional, it might be nerve-racking for you to let someone do content marketing on your behalf at first.

Why is it nerve-racking? The answer is simple.

Allowing someone, typically a content or digital marketing agency, to handle the content creation part of your website through outsourcing and later putting it on your website carries the risk of poor quality content, low ranking on search engines, and legal proceedings if the posted content violates some patent or regulations.

Therefore, you should outsource the content work only, If you found some top quality content marketing firm or agency, which has a proven track record of delivering excellent work.

Generally, the top-quality content marketing firms are well-versed in writing stuff that will help your business grow in both online & offline space. This also saves you from wasting a lot of time and energy on the content creation part of your business. The time saved here can be put in doing awesome things that will keep your business running.

A top-quality digital or content marketing agency can deliver all kinds of content that you need to increase online traffic for your business website.

As the world of online marketing is proliferating, choosing a quality content marketing firm and content creation strategy is imperative for you to grow your online business.

Keeping this aspect in mind, here is a list of different types of content that can be handy for you to promote, advertise, and increase the online presence of your brand, business, product or service.

All Types of Content Marketing You Can Use To Promote Your Business

All Types of Content Marketing You Can Use To Promote Your Business

Social Media Marketing Posts

Ever since social media platforms have emerged in the tech space, they have taken the world by storm. People today love spending hours of time surfing text, audio, and video content. Hence, learning the nuances of social media marketing is essential for promoting your business via quality content. Nuances such posting time, analyzing what people like to see, etc. on social media platforms holds much importance while promoting your brand or business.

As there is a lot to learn in social media marketing, it makes plenty of sense that you outsource social media content marketing work to manage your different accounts & keep them running.

Blog Posts

If you are still unfamiliar with a blog and how it works to improve your online presence, you can think of it as a place where visitors of your site can interact with website creator and share their reviews, feedback or experiences about your website, products, brand or services.

Incorporating blogs onto your existing website is a great way to increase traffic towards your website. Posting relevant content with well-researched keyword also contributes to boosting your search engine ranking.

Keep a steady flow of blog posts, having a comment section for readers feedback, and answering all those audience queries are some other tricks that give more opportunities for your website to show up in top results in search engine queries.

A blog post is also a great place where can you promote your email newsletter, which you will learn in the next section.

Email Newsletters

An email newsletter is something that a website sends to its subscribers.

The email newsletters sent to website subscribers inform them about a particular brand or website’s upcoming product, services as well as the latest affairs of the industry which it belongs to.

As per the market research, by outsourcing the work of newsletter upkeep and design, most of the online newspapers have seen a 40% increase in their newsletter readership.

For instance, email newsletters have also helped lifestyle magazines like Garden & Gun to boost their annual revenue greatly by the effective and thoughtful placing of ads in a well-structured newsletter.

Now that you have ample knowledge regarding different kinds of marketing content, you can potentially outsource content marketing work to figure out what makes content successful.

Successful Content Marketing Strategy

Keyword Search

Writing content for your website with targeted keywords is a great way to boost your online visibility on search engines. Including target keywords or popular phrases in your website content gives you an idea about what people are actually searching for and how they want this information to be presented when they find it.

Well, choosing keywords for the website in an often a tricky part, but as a rule of thumb, you should always include or choose keywords that best align with the business of your company.

Identify keywords related to your business that can bring more traffic to your website. Following this path will further lead you to uncover additional keywords that can help you while improving your search engine rankings.

A lot of online communication would be required in content outsourcing- get ready.

How to Achieve Success in Content Marketing?

Here are some of the content marketing strategies that you follow for finishing up your day-to-day content-related work:

Content Collaboration

Collaborating or working with others is a great way to work to figure out new working ideas or look at things from a different angle, which you have never thought before in the past. Once you partner with other people in a project, the possibilities of achieving great results are endless.

Content outsourcing is also one such work area where you collaborate with other people to get your work done. There is a high possibility that you won’t meet the person when they are writing content for you or when you are editing their written content. So, what you need in that particular scenario is some kind of collaborating method of connecting remotely without sending lengthy emails back and forth.

Hence, while outsourcing content work, you can use online content collaboration tools like Dropbox (cloud-based file or project sharing software/tool), Google Docs, etc. to collaborate with the outsourcing partner. With the annotation feature of Dropbox, you can manage all your content work at one place, depending upon the device you choose to work-app or website.

Dropbox also lets you highlight written text or annotate a file, share notes with other project members, send or receive messages, and praise your content creators for their excellent work by highlighting text written by them.

Cloud Storage

While outsourcing your content, you should always try to work on cloud-based file sharing/storage tool or software that allows you to send and receive large files, collaborate with others, and work parallely on the same project.

If all your content work is safely stored in the cloud, you can do the above tasks easily and get the best results.

Sending lengthy files via email is not at all a fresh option in today’ digital age to make your content outsourcing work successful. It takes a long time to send, receive, and open huge files through email.

On the other side, using cloud storage tools or software, you don’t have to worry about sending or receiving large files over email and opening them.

You can easily upload all your files to the cloud storage available on tools like Dropbox, and then easily send/share those files with any of your project partners by creating a sharing link.

Final Words…

Now that you have learned about all different content types and online marketing techniques, you should choose your content outsourcing partner carefully to get top results with zero compromises in content quality. Voila..!!!