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Digital marketing is growing and customers are looking for new methods of payments. There are various financing methods e-commerce are applying to make their customer satisfy the buying procedure.

There is a payment method called POS which stands for Point of Sale financing. This allows the customers to pay for a certain product for a period of time after buying.

This kind of lending method is growing these days. 3 people are working together on this payment method. The Merchant, The lender, and the customer.

Whenever the customer makes a purchase and finalizes the payment method all the information about the customers will be passed on to the lender by the merchant for proving the loan. Then the lender makes his decision and the customer can select for the point of sale financing while purchasing the product.

Customers can choose financing measures and can buy the product. With this kind of financing method, there is a significate growth in the business. POS finance, sales financing is giving the customers a new way through which they can make a payment for their product.

This method can be used by both small business or large business. This method can be very helpful for both the customers and for the lender if implemented correctly as it is providing a flexible way to pay for your product.

This can make a positive impact on your business will help build trust with the customers and will even grow your sales. This gives customers a chance to buy products even if exceeds their pocket value as they can pay for it in installments later.

But not all the companies are providing Point of Sale financing. It will largely depend on how big your company is and how much you can provide to your customers.

Let’s look into some of the positive sides of Point of Sale (POS) financing for small business

Increase in Sales

Customers who want to buy a lot of products but are not able to pay for all at the same time. If you are offering them the POS financing methods, you are giving your customers a choice to buy now and pay later. People buy in bully and pays for all the products later.

If you are letting your customers pay later without even charging any interest, you will slightly see an increase in your sales. As more people will buy a product from you.

You are proving your customers with a flexible way to do the payment at a period of time. With POS financing many companies have seen a growth in sales by about 30%.

Transparency

With Point of Sale financing, customers don’t have to go to the bank for all those processes to apply for a loan. You can do this while purchasing an item this is the easiest and more efficient way for busying any product.

POS financing will provide customers with a user-friendly experience while shopping online or in-store. You don’t have to pay an extra penny if you choose POS financing. This is a hassle-free way for the customer to apply for a loan on the spot.

You don’t have to worry about not having the money to pay for your product now as POS is a simple and efficient way to make your payment over a period of time.

Quick Track

Even if you are a small business starter it is hard to keep track of your products every day. If you are proving your customers with POS financing you can keep track of every detail of the product like time of purchase, location, and buying medium.

This provides a user-friendly way for the customers and your business too. You don’t have to write down all the details on a piece of paper to keep track of the product you sold.

Your customers can directly shop from either online or in-store and can apply for the POS financing so you can keep complete track of the customer purchase.

Builds a Trust

By providing POS financing you are building trust with your customers. As you are letting the customers pay for the product at an interval of time you are winning their trust.

This will attract more customers to buy products from you. You are providing them a secure way of payment to avoid any kind of fraud for the customers. sometimes there is a risk using a card payment as it may leak all your information stored.

But with POS financing you are letting your customers choose the way of payment option so there is a lower risk of who might get your payment information.

Increase in Conversion

Why do you think your business gets affected? People tend to leave their shopping bags when they found that it will cost more money than they have in their pockets.

Point of Sale financing is providing the customer with a friendly way of payment. You can pay for your products in installments. This will help to generate more conversion as the customers will find it easy to pay for the product later and can buy the product at the same time.

It is a quick way of buying and receiving the product which will make your customers happy. You don’t have to worry anymore about your product now been sold or customers didn’t pay for the product.

Business Growth

POS financing lets your customer choose the payment method for a period of time so this will not only help the customer but will also help your business to grow at the same time.

Most customers these days are young ones who are buying products online and who don’t have a credit card. So chances of losing your business growth will increase if you are not providing your customers with POS financing.

You may lose those customers who always want to buy a product and pay later or in installments. That will help them to save their pocket. If you let your customer pay in installment you are providing them a different mode of payment other than just credit card or cash.

Quick Loan

We all know how long it can take to apply for a loan if you go to a bank. The procedure would take you so long that you even might leave while applying for the load.

With Point of Sale financing, you can directly get the loan on the point of buying a product without hassle. You don’t have to wait in a queue for hours to apply loan for your product.

This is as simple as it seems. Just buy the product now and pay for it later. And for the business owner, they even get a discount of about 10% of the loan amount.

You are offering your customers an instant loan and your customers don’t have to pay any additional cost for the product. POS lenders won’t charge an additional fee from their customers and business will also see a significant gain in their profit.

POS financing, sale financing is a new way for both the customers and the business owner to make a deal work. Customers find it very easy to pay for the product as they can pay for their product later without worrying about the cost of the product while purchasing and the businesses are seeing an increase in their sales.

Many companies are providing different ways of payment and the ones who are providing POS financing can see a drastic change in their business upfront.

Customers are looking for a different mode of payments to satisfy their buying and businesses are looking to gain more revenue from their customers. This is not a new method of payment it is just a new business era. This can make a huge impact on your business if done properly because you need an understanding of your customers.

Your customers are the ones who are willing to pay for the product you are giving them but you need to make their buying experience more convenient.

There are many customers who are not qualified for a bank loan because they don’t have the following credentials to apply for a loan. With POS financing the amount of time between the sale and received payment is shortening. 

The growing demand for POS financing can be seen. Third-party POS provider costs will highly depend on the size of your business and your annual business revenue.

You need to choose your POS provider wisely some may charge you high fees and some don’t but depending on your business you can provide and choose the necessary ways for you and your customers.

You can’t change interest from your customers as you may start to lose your sale from the customers. no one wants to pay more for their products even after if they are paying for the product in installments. Find a good lender who can provide you with Point of Sale financing.

Don’t try to risk your sale if you just started your business because some lenders may charge you a fee before providing Point of Sale financing. 

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The education industry has a hard time attracting new students, so they have to be creative in their marketing strategies.

That’s why digital marketing is a must in the new society we live in today, where technology is everywhere.

But digital marketing has also evolved in the last few years with new tech developments.

Here are the future trends for the education industry in digital marketing. 

Artificial Intelligence

Artificial intelligence is a new technology that has taken the world by storm.

It hasn’t reached the point yet where it can replicate human intelligence, but companies can do powerful things with it.

Technology has been taking over different industries and education is no exception.

Companies in the education industry can use AI in many areas of their operations, but marketing is probably the most common one.

For example, a technology that has become popular recently are chatbots.

Chatbots are AI-powered applications designed to give customer service on a company’s website.

They can answer simple questions and provide their services 24/7.

Their assistance is limited, but in the future, they will fully automated customer service agents that will be able to solve any issue the client may have. 

Video Marketing

Video is a powerful resource to reach potential clients.

In the case of universities, 60 percent of institutions have Youtube channels.

So, not everyone is taking advantage of the tool.

Video is the perfect way to market the school, environment, culture, and campus.

It is an essential part of growing their online brand, and the education industry is just starting to realize it.

Also, video marketing doesn’t need to involve expensive production.

Some schools even share videos made by their own students from their smartphones.

But they go a long way into showing potential students how life at those institutions is like.

It is a growing trend, and in the future, students will be able to know everything about a university, coding bootcamp, or other schools just by going to their Youtube channel.

Leverage Social Media

Social media platforms have grown incredibly fast since the first few came up in the early 2000s.

There used to be only a couple of them, and now users can have several.

Most young people have at least one social media profile and use the apps daily. The ones that have become more popular are Facebook, Instagram, or Tiktok.

This can change depending on the age group.

But what it has become a trend is to leverage social media to reach clients where they spend most of their time.

Social media platforms already offer the perfect tools to help companies create digital marketing campaigns. 

Educational institutions have begun to use these tools to interact with their audience.

They can share content, let students post opinions, and even groups inside the school can post about events.

All of it adds up to create an online community that will help grow the institution’s brand and attract new candidates.

Influencer Marketing

The word “influencer” is a new term that was coined following an increase in social media platforms.

The terms refer to people who share content on any of these platforms and that have more than a few hundred followers, friends, or subscribers.

They have the power of suggesting products, places, or experiences to their audience. 

Most people around the ages of 13 to 30 years old follow influencers on different social media platforms.

And they do it because they like something about the influencer and probably trust their opinion.

In the education industry, the institutions can use their students as ambassadors to advertise their campuses and courses. 

The truth is that we trust our peers, and we generally build a relationship with the people we follow.

People are more likely to enroll in a course that someone they trust recommends over a school they know nothing about.

Influencer marketing is probably one of the trends with more power in the industry.

In Summary

Artificial intelligence is already disrupting many industries.

The education industry uses this technology in many areas, including chatbots to improve customer service.

Other trends are video marketing and using social media platforms.

Finally, another trend that has grown fast in the last couple of years is influencer marketing.

Prospecting is one of the key elements of the sales process, yet it is the most challenging stage and a source of misery for most of the sales reps.

Mostly, salespeople see prospecting as a time consuming and hectic task. This is why most of the salespeople do not take interest in prospecting the way they should, and the result is awfully slow progress. Part of the problem is that only a few marketing companies teach their sales reps prospecting techniques.

The truth is that sales prospecting has changed over time. Due to widely available information and a lot of options out there, customers have gained more power than ever. Without customer retention, sales reps can’t build a sales pipeline full of quality leads.

This is why, prospecting is crucial- to build strong business relationships with potential customers. The top 1% of salespeople who are successful from the rest is because they consider their customers a priority. Sales reps who still use traditional ways to generate leads are way behind. They need to adopt new ways of prospecting if they want to be successful.

In this guide, we will discuss the key strategies for prospecting. However, before that, let’s take a look at ‘what is sales prospecting?’

What is a Sales Prospecting?

Sales prospecting is the process of using advanced automation tools and techniques to create new business opportunities by searching and connecting with potential clients. The ultimate goal is to find the ideal prospects, nurture them, and move them down the sale funnel until they become a buyer.

An important aspect of effective prospecting is finding the leads that are actually useful for your businesses. This means focusing on the quality of the leads rather than the quantity.

Key Strategies for Effective Sales Prospecting

Strategy # 1: Research Your Customers

The core of every successful prospecting strategy is to do research.

The root of the failing B2B sales prospecting strategy is the lack of knowledge about your ideal customers.

If you don’t have enough information about your target prospects, their interests, problems, their buying pattern, you would never be able to sell your products to them.

To make it simple: without a clear understanding of your prospects, your marketing and sales efforts are futile.

Statistics have shown that companies and marketing teams that excel in lead generation focus more on buyer’s persona than those who miss on lead generation and ROI generating opportunities.

1. 90% of the businesses that exceed the lead generation game collect customers’ data and segment their databases based on the customer’s persona.
2. 35% of the companies that successfully generate leads have a short sales cycle.
3. 25% of the businesses have acquired more leads by using the customer’s data.

Targeting cold leads based on persona-based content is, undoubtedly, more effective than hitting a warm lead without persona-based content.

Strategy # 2. Remember: Quantity Over Quality

A major mistake that sales reps commit is that they consider prospecting like a numbers game.

Tick. Tock. Tick. Tock- That’s the sound of the countdown and sales reps start racing to hit their daily quota. They start targeting every prospect in their way whether or not this lead is relevant to their business.

 Eventually, you’ll end up with a few prospects that are actually a good fit for your business. This is the waste of time, energy, and skills that you have invested in the wrong process.

More than half of the prospects in your sales funnel aren’t worth the time and effort to even build relationships with them.

On the contrary, what successful sales reps do is that they spend maximum time understanding their ideal prospects. They focus on quality rather than quantity.

No doubt that generating quality leads take a lot of time and effort, however, you will see the benefits of choosing quality over quantity, especially when you’ll be able to close more deals.

Weeding out the irrelevant leads will remove complexities, shorten your sales cycle, speed up your productivity as you will focus on the potential leads in your leads funnel.  When your focus only on generating the right leads, you are more likely to get a response from them which is far better than generating hundreds of cold leads that may never respond. Therefore, a sales rep must focus on the sales-ready prospects to get productive results.

Strategy # 3. Make Prospecting An On-going Process

Prospecting needs to be consistent. Most of the sales reps fail because they don’t put prospecting on their priority list. They treat prospecting as a less important process; putting it off and then starting again when required. Research has shown that salespeople devote most of their time to prospecting in the last quarter of the month when they have to reach the monthly quota. And the success rate of doing prospecting at the eleventh hour was lower than before.

This is definitely not the right approach if you really want to generate leads and grow your business. Top salespersons give prospecting the same time throughout the whole month.

If you want to be successful at sales prospecting, invest time into prospecting just as much as at the start of the month as the last quarter.

Be very consistent; set aside a certain time every day and use it for prospecting. This is the habit of the best performing sales reps to put more effort early in the month because they know customers are more likely to buy at the start of the month.

Strategy # 4. Use Automation Tools to Speed Up Your Sales

The truth is that the sales process has changed- quickly. Typical prospecting efforts are no longer useful because customers’ buying patterns have changed. Customers today have a lot of options to buy products and if you don’t put the effort into engaging with them and knowing their needs, you won’t be able to make sales. This is where marketing automation tools come into the picture.

If you are still using cold outreach such as cold calls and cold emails to generate leads, you’d have an idea of how time-consuming and sloe this approach is. You spend a lot of time, energy, and resources in manual data entry, repetitive tasks, cold calling and end up with only a 0.3% conversion rate.

Instead, you can use this time and energy in engaging and building relationships with potential clients.

In the latest marketing landscape, marketing automation tools are the answer to your modern marketing problems. B2B marketers and companies that used the best marketing automation tools were able to generate more leads and improve their conversion rate.

According to GitHub marketing surveys, 70% of the B2B marketers that used a marketing automation tool has seen a significant improvement in their lead generation process.

How marketing automation tools are helpful?

Marketing automation tools are used to automate your repetitive tasks and help you find, connect, engage, send messages, and build relationships with potential clients. A major benefit of using these tools is that they only find you the right leads, not just hundreds of random leads that are not useful for your business.

They save you a lot of time, energy, and resources which you can use to perform other important business tasks. These tools are helpful as they connect with the right prospects at the right time. B2B marketers and companies that use marketing automation tools have been able to generate more sales and revenue.

This is because leads coming from a nurturing campaign are more likely to turn into a potential buyer. If you are prospecting without marketing automation services, it’s like shooting an arrow in the air without any aim.

Strategy # 5. Set levels of prioritization

Prioritizing the leads can save you from a lot of trouble. Even when you have found quality leads, you need to set your levels of prioritization to focus more on the prospects that are more likely to convert.

Based on the prospects’ data, you can divide them into high, medium, and low. All those leads which perfectly meet your customer persona or which are potential decision-makers should be dealt with first.

By knowing their needs and problems, you can easily move them down the sales funnel. If you address those leads on time, you’d leave a good business opportunity on the table for other customers.

After high-level leads, come the medium level leads. These are the leads that meet some of the requirements of the customer persona. You need to interact with them, pay them more attention to nurture them, and turn them into potential buyers.

Low-level leads don’t match your customer persona. Don’t spend too much time on them while ignoring high-level leads because you are not sure whether they will become your potential client or not.

Conclusion

What separates a successful salesperson from a low-performing salesperson is their ability to use the best sales prospecting practices. A successful salesperson is successful when he has mastered the basics of prospecting.

By understanding fundamentals, implementing the latest prospecting techniques, and the best marketing automation tools, you can improve your lead generation and boost your sales.

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The significance of digital assistants today can be found in the speculation of time and workforce tech monsters like Samsung, Apple, Amazon, and Google which are coordinating towards them.

Since Siri, the advanced partners have moved from telephones into homes.

Presently, endeavors are being made to make their mix inside our carries on with significantly more perpetual. 

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The capacities of the digital assistants have quickly moved past from simply setting alerts.

The collaborators are presently framing facilitated and firm environments, associating with savvy home gadgets, electronic gadgets, and even vehicles.

Virtual assistants too, have changed themselves in this manner.

From being suppressed in cell phones, they are currently spreading around homes as savvy speakers. 

As individuals become more dependent on digital assistants, the subject of security turns into a significant one.

On the off chance that advanced collaborators will follow schedules, foresee decisions and shape assessments, what will associates of organizations  do with that information?

As most organizations need clients to purchase legitimacy frameworks, wherein one organization creates all the items, they can hold a lot of influence on their clients.

Moreover, bot stores offer pre-fabricated bots that simply fit and play a vital role in robotizing your business measures.

As computerized collaborators become an indispensable part of our lives and add some type of enthusiastic development, it is relied upon to be more profoundly associated with the advanced aides.

An individual dependent on their associate will turn out to be considerably more lone than now. 

Such an individual can be relied upon from seeing how to convey and endure contrasts of sentiment.

Anything from diversion to wellbeing administrations will be planned with the least human cooperation and more focus on home computerized partners. 

Here Are Few Benefits 

• Saves Time 

Appointing rehashed undertakings to virtual voice assistants opens up the human time and assets.

They additionally play out these commonplace errands more effectively than the people, which regularly lead to expanded consumer loyalty.

With these virtual voice collaborators managing routine undertakings, the human specialists can really invest their energy in different calls where human intercession is required.

The specialists can likewise use that time on selling and hence increase the value of business.

Associations regularly turn out just a small amount of their client base to these remote helpers and once they begin to learn and develop the information base, a more outstanding task at hand is moved on to the bot. 

• Hands-Free Operation 

These advanced voice-empowered assistants additionally make the tasks hands free.

You don’t have to touch any screen or type in anything, which basically spares time.

Clients love to utilize these associates for an assortment of reasons and productivity is one of the major reasons.

Individuals discover them to be significantly more proficient than when such errands are dependent on people. 

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Conclusion:

When conversational AI is appropriately built and deployed, they should improve as representatives.

Yet, to do that, they have to progress so they better comprehend our interesting needs and have more abilities to address those requirements self-sufficiently. 

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