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Is Facebook Important For Business?
ByDavid Adamson

Is Facebook Important For Business?

As a business owner, it can sometimes be difficult to keep up with the new technology that is used to properly market and communicate with your audience.

For example, many business owners were so used to marketing their products through direct mail marketing and various other print mediums.

While these marketing channels are still important, the marketing focus has shifted to online marketing.

Technology continues to advance into methods such as email marketing, SMS marketing, and finally, to social media marketing.

Facebook is important for your business? If you have not yet set up a Facebook page for your business, now is the time to do so.

Why Is Facebook Important For Business?

One of the biggest questions you may be asking yourself is why your business needs a Facebook page.

Although many social media frenzies come and go, such as Myspace or Livejournal, Facebook isn’t going anywhere anytime soon.

Despite whether or not you feel you’re technically inclined, social media has a major influence on how people spend their time, money, and what has a positive effect on their interests.

Studies have shown that 60% of consumers between the ages of 18 and 29 engage with Facebook ads before making a purchase from a small business.

If the numbers aren’t convincing enough, the reasons can be spelled out much clearer.

Aside from the three major reasons, this article can help provide you with some insight on why a business Facebook is so important.

Facebook Is The King of Communication

As of September 2020, there were 2.6 billion active users on Facebook. This shows us that the opportunity to continually catch the attention of new customers is present.

Social media sites such as Facebook also allow you to communicate and connect with your audience on a more personal level.

facebook communication

These sites can offer you the option of direct messaging, hashtagging, and even holding conversations with customers who have questions or want to know more about your business’ product or services.

Facebook is also a great way to learn more about your customers in the ways that they communicate amongst themselves.

You can see some of their likes, dislikes, and what problems they are having – and how your business can provide solutions.

Brand Awareness and Loyalty

brand behavior

Even if you already have an abundant group of loyal customers, building your brand’s reputation and awareness will allow your business to keep growing.

Facebook is a great place for your customers to share their interests and the reasons why they love your brand. This opens the doors to new customers on their following and so on.

Creating brand awareness can be difficult and expensive.

While your brand continues to increase its reputation and followers, Facebook will give you the opportunity to advertise your company’s new products to both current and potential customers.

Customer Service

The most important part of owning a business is customer service. Poor customer service can be what makes or breaks a customer’s decision to return.

A business Facebook page can essentially help build your customer service as well as allow you to listen to what your audience is saying about your business and what needs improvement.

A Facebook page will allow you to answer questions, respond to upset customers, and even show satisfied customers’ appreciation.

Be sure to respond to positive and negative comments.

This will humanize your company and let your customers connect with your business on a personal level.

Your response to their concerns will show your clients that you care about their needs, not just their money.

Contact Coin Ideology Digital

If your business doesn’t have a Facebook page yet or you have a Facebook but are having trouble finding new customers, contact Coin Ideology Digital online or at coinideology@gmail.com.

Running a successful social media page can be difficult no matter regardless of business or industry.

After a free consultation, we can help you decide what kinds of changes need to be made for your business to succeed on Facebook and any other social media pages that may require improvement.

4 Reasons You're Losing Business From Bad Website Design
ByDavid Adamson

How Bad Website Design Can Hurt Your Business

It doesn’t matter if you are considered one of the best lawyers in the world or you’ve invented the car that drives itself.

If your website design is poor, you will never receive the traffic you deserve.

The design of your website should be considered as the icing on the cake; the front door to your home; the first glance from your future spouse.

Your website design is the first thing that your visitors will see and the last thing if they leave!

If you are noticing that you are losing customers and potential clients before you’ve had a chance to sell your pitch, there are four major factors that can ruin a website.

Too Much Text

Too much text is one of the leading causes of lost traffic for all websites.

It is best to imagine yourself as a customer or future client and think about what kinds of things you are looking for when you reach a website.

The customer wants to see text, but it’s important to make it short and sweet.

Text that is easy to digest, such as shortlists or bulleted points, can help get the point across quickly so that your potential client can move on to the next area of your site for information.

Someone who is interested in the services you have to offer will continue to sift through each page of your site, but if your landing page is full of too much text, they won’t go any further.

Every detail does not need to be included in the first page of your website. Take it slow and let the details unfold naturally.

Pushy Registration

When it comes to website design, there isn’t really a necessity for the readers to register for the website unless they are interested in more information,

It is important and extremely helpful to a visitor to have a live chat option available, but keep the option available at the bottom of the screen or only allow the option to pop up one time during a visit from each customer.

A person who is constantly being nagged by a pop up window offering assistance from a live chat operator is not only going to be annoyed, but they are going to exit your website immediately even if they did like what you had to say.

Unresponsive Design

Responsive design is a new and popular way to format many websites so that they are accessible from all devices.

This article explains the importance of responsive website design and how approximately 6 billion people have mobile devices—and you can bet your pennies that many of them will be using their mobile devices to search through your website!

If you operate a website that does not adapt to different sized screens and different devices, this can cause issues and problems for the reader who is trying to visit each web page.

When a visitor encounters problems that provide them with a poor experience, they may never return or may exit before retrieving any contact information from your site.

Boring Design

Even boring industries have found a way to succeed on the Internet with their websites by creating pages that are exciting and pleasant to view.

Some of them use videos, pictures, and off-topic content to keep the visitor interested.

Contact For Top Website Designing

There are many different reasons why poor website design can cause you to lose business before you get a chance to change their minds.

At Coin Ideology Digital, we visualize success and want to do everything we can to give your visitors an experience with your website that they will never forget. 

Contact creative web design agency today at coinideology@gmail.com to find out how we can spruce up your website design and increase conversion rates for your business.

Affordable Law Firm Marketing-Why You Will Fall In Love With It
ByDavid Adamson

Affordable Law Firm Marketing (Why You Will Fall In Love With It)

If you have been trying to market your firm or solo practice for some time, then you are probably frustrated with marketing. You’ve tried billboards on the highway, TV commercials, newspaper ads, and maybe you have a website that is just a glorified version of your AVVO profile but doesn’t convert. You should read about why online citations are important for law firm marketing.

At the end of the day, you’re frustrated.

Finding “The One”

You might think of working with a marketing agency is like online dating. You are probably groaning just reading about it.

Who has time to deal with that nonsense?

But then you meet a real marketing agency; “the one” who you can’t live without, and who will truly change your life.

You want to find that marketing program that is your one true love.

“The One” that you’re truly passionate about, and “the one” that just really works for you.

Well, we are going to play a little matchmaker and show you a few reasons why you will probably fall in love with affordable law firm marketing.

Convert

A good and affordable law firm marketing program shouldn’t be overly expensive, it shouldn’t play “hard to get”, and it should show real results that work for you.

A good legal marketing program helps convert visitors to your website into real, loyal clients.

Commitment

A legal marketing program also takes commitment.

No, you won’t see results overnight, but by committing to make a change to better your law firm, and committing to embracing content and SEO best practices, you are bound to begin converting clients in ways you never thought possible.

Commit to success and excellence with a legal marketing program built just for you.

It will change your life

A good legal marketing program will change your life. It will help you to grow your firm and reach its goals—all at an affordable and competitive price.

A good legal marketing program should be affordable and within reach. After all, any relationship is a two-way street.

Show some love back

Now that we’ve talked about ways that a solid legal marketing program can work for your firm, let’s talk about the ways it can work for your clients.

By showing your clients some love via a compelling and attractive legal website design, by boosting your firm’s brand and image over social media, and even “delighting” your clients, you are showing your clients love, and we are willing to bet they are going to show your firm some love in return.

They say sometimes you have to kiss a few frogs before you find “the one”. Well, the same can be said for marketing.

You have likely tried a few different marketing approaches or even partnered with a few different agencies, all to end up frustrated and without a great legal marketing partner.

With a solid and affordable legal marketing program, the opportunities for success are endless.

Growing your firm, establishing an online reputation and credibility, and boosting your brand have never been easier.

With a “partner” in marketing, you no longer have to go at it alone…

To learn more about how we can help you with a legal marketing program that works and is affordable for your firm, contact the marketing team at Coin Ideology Digital today, and we will show you why you are bound to fall in love with us at first click.

Read All The Information About The Law Firm Marketing

When You Should Change Your Digital Marketing Strategy
ByDavid Adamson

When You Should Change Your Digital Marketing Plan and Strategy

Everything on the Internet is changing so fast. Trends come and go, and staying on top can be incredibly difficult. This is especially true of marketing. However, it would help if you kept that way, no matter how annoying it may seem.

However, the daily activities of a successful company are straightforward to carry out. We forget to pay attention to signals that our marketing needs to be renewed.

Read these signs; it’s time to change your marketing strategy.

Market trends never last long. What peaked a few years ago may no longer cut the mustard.

Five years ago, few companies used video content for their marketing. Today, the number of videos on social media and websites has increased significantly.

Suppose you don’t stay abreast of market trends and update your sales and marketing strategy. In that case, you will be left behind like Blockbuster or Toys “R” Us. If other companies start using new programs and online resources. For instance, remove add to cart button WooCommerce for their online store, your marketing campaign may be out of date.

It damages your brand image, and users see you as out of date or lazy.

#2. You Can’t Measure Your Results

To truly understand the impact of your digital marketing plan, you need to be able to measure it. Everything you do for your business must be measurable.

Why keep working on something when you can’t tell if it’s working or not?

If you use the same ideas over and over without knowing if they help, it’s time to change your strategy.

#3. Your Budget Has Changed

You need to be able to clearly define the exact amount of money to invest in your digital marketing plan.

It would be best if you had time to crack the numbers. Which of your plans will affect your success the most? How much money can you rationally spend on these items?

Most of your money goes into inbound marketing. These wires are much cheaper so you can find the most money to be made from them.

#4. You Aren’t Generating Enough New Leads

Attracting potential customers is one of the long-term goals of your sales and marketing strategy.

If you are looking at your internet marketing analysis and it doesn’t seem convincing, it’s time to rethink your strategy.

Did you use links to your site? This is the best way to generate sales leads to your website.

For new attention, consider keeping your blog and posting guests.

There are many ways to speed up lead generation. If your site is no longer attracting new traffic, it’s time to refresh.

#5. Your Website Needs Updating

Research has shown that 60% of all decisions are made before potential customers contact your company. They learn everything they need to know online, and if your website is out of date, they can get this information from someone other than you.

You need to make sure that your website is at the centre of your digital marketing plan. If not, it’s time to create a new strategy.

Your website can help generate leads. You have to tweak it.

Your site should look good too. 94% of people do not trust a website because of its design, and, as I said, the Internet is continuously changing.

So you need to update your website and make sure that it reflects not only the latest trends but also your brand goals and reputation.

#6. You Have New Products or Services to Sell

If you haven’t updated your sales and marketing strategy over the years, your products and services may no longer display correctly.

You likely added your product line after developing your first marketing campaign. The products themselves may be out of date, and new versions will appear.

Your marketing strategy should reflect this. New product suggestion is a great place to start a new marketing campaign since your customers haven’t seen it yet. When your brand is associated with innovation, your website is the first place to check for product news and updates.

Expert Marketing Services at Your Fingertips

Here are some signs that it’s time to change your sales and marketing strategy.

If you miss the time and do not use the latest market trends, you are already at a disadvantage. Grow your brand by showing customers that you are always on the cutting edge and that your products are up to date.

Here are some ways to update your digital marketing strategy right away.

Do a quick audit of your social media profiles

If you created your social media profiles a while ago; it is probably time to check them out quickly.

It’s time for everyone to re-evaluate and decide what works and what doesn’t. When ordering, keep in mind that you don’t need profiles on all social media platforms, especially if keeping them becomes a burden.

Repurpose old content

In a few years, all companies using a content marketing strategy will have old content pages and pages, many of which you will rarely see as you get older.

Outdated blog posts can be updated relatively quickly with new information and republished on your social networks. Just make sure you’re transparent about editing your old post.

Review and update your SEO keywords

When was the last time you looked at SEO keywords? When it has been some time, take the time to review the keywords you are using to control your SEO practices and update them as needed.

Summing up

It’s so easy to calm down in marketing. This will double as your business grows and you make money. But the company aims to develop. If you don’t increase and attract new customers, it’s time for a change.

Now you know that your digital marketing plan is as successful as it is up to date. You can’t wait for what you created a few years ago to resist today’s ventures. The market is continually changing and evolving. Your marketing plan should be up to date.

So don’t be afraid to review your plan and make changes. Learn from your mistakes and implement a new strategy that works for your business, not against it.

If You Want To Read Complete Information About Digital Marketing Then You Should Read These Blog Posts Too:

Why Online Citations Are Important For Your Law Firm Marketing
ByDavid Adamson

Why Online Citations Are Important For Your Law Firm Marketing

When we hear the term “citation”, we often think of a violation or a speeding ticket.

However, in the world of digital marketing and search engine optimization (SEO), the term “citation” isn’t always a negative reflection of a website.

Rather, it refers to any mention of your firm’s name on other websites—even ones that you may not be affiliated with…

What are Citations?

A citation is a “shout out” to your practice.

This can involve links to your website and even the information about your practice, such as your practice’s name, address, and phone number.

The more info out there, the better for your search results.

Where are Citations Found?

Citations to local businesses can be found in online directories, charities your company sponsors, and even other types of local business associations.

Why Are They Important?

Businesses, especially local businesses, benefit from their presence on the Internet.

As we all know, one of the first places people look when searching for a local business—such as a podiatrist, plumber, lawyer, and so on—is Google.

But the quality of a business’ online presence and reputation impacts that level of success.

Whether a business succeeds or fails depends in part on the prominence of its search engine results.

While word of mouth and location are also important factors, online searches are just as, if not more, important to the success of a local business or firm.

Therefore, businesses with more citations out there will rank higher in search results than those with a smaller number of citations.

Are Certain Citations More Valuable than Others?

In short, yes. Certain citations are much more valuable than others.

For example, the listing of your firm’s name, phone number, and address on an “important” site such as the local chamber of commerce, Better Business Bureau, or government website is certainly worth more than on a website with no reputation.

Citations and links listed on reputable types of websites can drastically improve your rankings in local searches.

Do Local and Niche Businesses Need Citations?

Citations are particularly important to businesses operating in a limited geographic area and to smaller, niche businesses.

With these types of companies, which may or may not have websites (i.e., local plumbers, electricians, and even “solo” law firms), search engines rely on available online information.

For example, if there are multiple citations for a particular business, then Google and other search engines consider the business to be legitimate and active.

Therefore, the more citations these businesses have, the better!

Local Business vs. Bigger Brands?

If a local company effectively uses SEO practices and citations, then this can actually rank better on search engines than bigger names and brands.

This is because such a business can actually be much more relevant to local search results rather than a large superstore focusing on a much bigger market.

How Do I Get Citations?

Getting other companies to mention your firm on their websites is not terribly difficult, but it does take some work, and will not happen overnight.

This requires taking the time to develop relationships with other businesses, which can involve email marketing, cold calling, and even making connections and contributing to conversations over social media.

Despite the negative connotation that we associate with the word “citation”, an online citation is actually a good thing for your firm in terms of establishing an online presence and reputation.

However, taking the time to make sure your information is correct, current, accurate, and relevant are all key components to boosting your rankings, which can help get your local business or law firm found!

Why Marketing Automation Is The Future of Digital Marketing.
ByDavid Adamson

Why Marketing Automation Is The Future of Digital Marketing

The present blog article focuses on marketing and email automation. It shows the reasons why marketing automation is the future of digital marketing. 

Introduction of Marketing Automation

The usage of software for automating marketing tasks and activities is marketing automation. Several marketing units use automation for redundant tasks and projects.

Such as social media blogs, email automation, campaigns, ad posting, and many more. It provides dynamic and practical content that helps in nurturing prospects. 

In simple words, marketing automation is a blend of techniques and software. It also gives extra specific and personalized understanding for their consumers.

To be practical, almost every marketing automation strategy gives three main skills including:

Introduction of Digital Marketing 

Digital marketing is one of the elements of marketing. Whereas marketing automation automates every marketing related program. It uses online and Internet-based digital systems and technologies.

Such as mobile phones, laptops, desktop computers, tablets, and many more. Digital marketing utilizes various systems for promoting services, brands, and products. 

Major categories of Marketing Automation 

Marketing Automation platform gives birth to several units. They are:

  1. Lead scoring
  2. Inbound marketing
  3. Lead nurturing
  4. Email automation 
  5. Mobile application
  6. Analytics
  7. Social media marketing
  8. Reporting, and 
  9. Others (The Reality Of Industrial Automation Systems)

Types of Digital Marketing 

In general, digital marketing relates to publicity provided through various digital tracks. Such as email, search engines, mobile apps, social media, and websites. Email automation is one of the processes under this.

Below are a few types of digital marketing. 

  1. PPC means Pay Per Click Marketing
  2. Inbound Marketing
  3. SEO means Search Engine Optimization 
  4. Affiliate Marketing
  5. Content Marketing
  6. Email Marketing
  7. Sponsored content 
  8. Video Marketing 
  9. Native Advertising
  10. Online Marketing
  11. SMS Messaging 
  12. Social Media Marketing, and
  13. Online PR

Main Takeaways

  • 44% of marketing managers use at least one kind of marketing automation software. 
  • Whereas 42% of leaders are planning to use it within the following two years.
  • Marketing automation gives a 14.5% gain in sales productivity and reduces expenses by 12.2%. 

According to a survey conducted by the Invesp Group conveys that: 

  • Businesses that have powerful omnichannel customer strategies maintain 89% of their customers.
  • The companies that have unstable omnichannel customer engagement procedures have a 33% retention rate. 

The SocialMediaToday analysis shows that the big goals of a marketing automation system as:

  • Generating and producing leads – 61%
  • Preparing and encouraging leads – 57%
  • Improving sales revenue – 47%
  • Enriching consumer intercourses – 36%
  • The efficiency of the marketing procedure – 29%
  • Enhancing and governing campaigns – 28%

A report by Google marketing insights reveals that: 

  • 26% of customers account for searching within mobile phone applications 
  • 33% of consumers use the brand’s or product’s official website for searching 
  • Almost 48% of clients use search engines for examination. 

The future of Digital Marketing: Marketing Automation 

It helps the leaders to handle heightening ROI burdens and struggling marketing dynamics.

The marketing automation system enables leaders to organize multi-touch channels that are getting complicated day-by-day.

1. Email Automation 

Almost 55% of e-commerce managers and companies use email marketing automation software. The central trends in 2020 are customer retention and personalized emails. 

The uses of email marketing are: 

  • Arranging drip campaigns
  • Customer and lead segmentation for marking split tests, tracking, and custom emails. 
  • Lead generation and nurture using the right and accurate emails. 
  • Managing campaigns using consumer lifecycle. 
  • Building active and creative email templates and land pages 

2. Promoting and Advertising

Almost 80% of the publicity of brands and products is done by marketing automation software. A total of 83% of clients say that social media listing is nice for the automation system. Whereas 75% of marketers say that email marketing is good. 23% of experts presume that automation is good for PR outer reach and brand promotion. 

3. Pay per click and SEO Campaign 

The official company’s website is an important function for lead generation. Display ads, automate PPC campaigns, publishings, and SEO are a few crucial marketing automation campaigns. Because they concentrate on the consumers throughout their client lifetime virtue. Below are the benefits of digital Advertising marketing automation software:

  • Performs strong remarketing topics to connect with passive consumers.
  • Optimization of proposal tools, keywords, and campaigns in social media platforms.  
  • Develops top-of-the-mind recall methods. 
  • Helps in managing many digital campaigns  
  • Records analytics of web dealings, in-depth campaigns, and many more.

4. Leads  

This automation provides tools and solutions that manage the lead conversion procedure. It also helps in improving the leads, nurturing the leads, and generating the leads. 

  • The companies that use marketing automation saw a growth of 77% in lead conversion rates. 
  • The corporations saw an increase of 80% boost in leads and a 451% rise in qualified leads that use this automation software. 

5. Multiplatform Marketing Automation 

Multiplatform automation builds client personas, custom product updates, and extends consumers using optical campaigns. It also establishes an automated workflow for every consumer on various channels. Some of the benefits of using omnichannel marketing software are: 

  • Segments the clients using their purchasing and engagement history. 
  • Helps in understanding the consumer through evaluating customer information and investment cycles.
  • Formulates personalized email automation campaigns and delivers custom statements.

6. Broadening ROI

Marketing automation gives companies a high Return on Investment. 44% of businesses saw a high ROI within 5 months and 76% of corporations in a year. Many metrics are in use for calculating ROI. Some of them are email opening rate, unsubscribing rate, click-through rate, and a few more. 

7. Social Media Platforms Marketing Automation

It provides real-time calculations of the customer’s and client’s data. They automate publishing content, manage posts, and provide seamless interactions. It also recognizes clients, responds to them, and optimizes interactions on many platforms. 

  • There are estimates that social media users will reach 3.43 billion by 2023. 
  • Almost 70% of marketing managers prefer to improve their social media funds. 
  • As per a survey, the number one trick that is in use by marketing leaders is social listening.

8. AI and Machine Learning Automation

The main aspect of marketing automation in the future will be Artificial Intelligence (AI) and Machine Learning (ML). AI marketing solutions target the right campaigns and approve products using the consumer lifecycle. The machine learning marketing tools give true knowledge into customer attitude. 

  •  58% of B2B businesses use chatbot features on their official website.
  • While almost 23% of customer service-centric companies have been using AI chatbots. 
  • A total of 69% of chatbots chats were settled starting from the beginning to the end. 

Best Marketing Automation Software 

Some of the best marketing automation software are given below. They are: 

a) PeppyBiz

  • It has excellent CRM, service, marketing automation, and management tools. 
  • Their software is in use by customers around the world and it has traffic of 12,000+ consumers. 
  • This software is good for various types of industries. 
  • Some of the features are tracking, assigning tickets, calendar views, and many more. 

b) Marketo

  • It is one of the SaaS-based software and is suitable for medium businesses. 
  • They have many solutions for dealing with marketing automation, email, mobile, and customer management. 
  • Customer training features, reporting, analytics, and accurate dashboards are few features. 

c) Infobip 

  • Infobip software is present in the United Kingdom and offers services since 2006. 
  • This is good for insurance, banking, and fintech-related corporations. 
  • It is a multichannel software and assists in building connections with the clients. 

d) MailChimp

  • It provides good marketing automation tools for every corporation. 
  • Some of the functions are transactional emails, tracking, and various integration tools. 
  • Their software is available for a free plan which allows 12,000 emails for 1 month and 2,000 customer limits. 

e) PushAd

  • This is a SaaS-based marketing software and it operates in mobile and desktop systems. 
  • Device targeting, lead scoring, custom websites, dynamic content are few features. 
  • They offer their software for free and have both free app versions and a trial. 

Conclusion 

These are various types of digital marketing like content, email automation, SEO, and many more. But all these are available in the form of a package in marketing software. So, that is the reason why marketing automation is the future of digital marketing. If your or your company haven’t used any marketing software then it’s high time to start using one. 

Do You Want To Read More Information On Digital Marketing? Read These Posts

Fashion and Lifestyle Marketing Strategy
ByDavid Adamson

Digital Marketing Strategies for Fashion and Lifestyle Products

How will you present your brand in an online market crowded with fashion products?

It is a very difficult task. But if you make use of digital marketing then you can easily do this. Your brand awareness can be increased; sales and brand presence can be improved if you apply fashion digital marketing.

If you want your brand to become popular and your items to be purchased by a lot of people then you have to present your items at a place where an ideal audience is present.

Digital marketing plays a very good role in doing this so that your fashion items can be sold quickly. Now I am going to tell you digital marketing strategies for fashion and lifestyle products. Click here to read unique and advance SEO strategies with examples.

Advanced SEO Strategies

Visitors Should Be Retargeted

A visitor does not immediately buy the product just after visiting a site or seeing an ad. The products seen by such visitors at an early time should be presented to them again in the form of reminder ads so that you can retarget them.

It will be a good idea to offer discounts to such visitors if they are not taking interest in your site and do not want to visit it again. For increasing your turnover, you should retarget those people who do not continue the purchase after adding items to their cart.

Target Visitors

Promote Your Product on a Festival

It will be good for you if you offer discounts on several items and inform your subscribers about this via emails specially on a festive season.

Suppose you have 15 types of items then you can give a discount on each type of item separately for 15-days period. You can give discounts on shoes on the first day and on jackets on the next day and then can give discounts also on several items for 15 days.

Festival Escalator Marketing Ideas

After seeing such a nice offer of a discount, the people will share this information with the other people and in this way more and more people will be aware of the products of your company and your customers can also increase.

By offering a discount on the purchase of a pair of jackets, glasses and shirts you can attract a lot of customers. You can also offer a gift on the purchase of more than Rs. 500.

This will make the customers purchase a lot of items from your company’s website. Instagram, Twitter and Facebook should be used for sharing this information about promotions and discounts.

Style Guides Should also be Created on the Site

Fashion and Lifestyle Marketing Strategy

You should present style guides on the site if several clothing items are offered by a fashion brand.

In this way different combinations of items can be visualized by the visitors and subscribers and they can make their decisions before purchasing these.

You can use it as a strategy for fashion marketing so that fashion products can be sold easily and quickly online.

For winter, summer seasons, weddings, picnics, and several other occasions style guides can be created. You can easily create these on a special section of your site. Click here to read point-to-point e-commerce design strategies to create a better website structure.

Take Benefit from Influencers

Influence Marketing

It is possible that the following of some vloggers and fashion bloggers is very big. These people can help you as the influencer. By doing this your target market can be catered in a much better way.

A lot of respect is given to these influencers and they have a very good reputation. If your products are recommended by these people then your sales can increase at a faster rate.

They usually do the advertisement of your items to a wide category of potential customers. A lot of new customers can be easily got by you if the right influencer is chosen by you.

All special events throughout the year should be focused by you

People buy gifts at special events like Christmas, birthdays, bridal showers, baby showers, friendship day, Father’s Day, Mother’s Day, etc.

There are certain products that fit on various occasions. It will be a good idea to do the marketing of these types of products. For instance, on Father’s Day promoting men’s shirts will be good for your business.

Similarly, on Valentine’s Day promotion of matching clothes for couples can be a perfect strategy for your business.

If you want to increase the sales, quality traffic, and organic visibility of your online business then you should consult with Mind Digital the SEO company in India.

Do You Want To Read More Digital Marketing Strategies? Read these blog posts

A Complete Guide On White Label Cryptocurrency Exchange Software
ByDavid Adamson

A Complete Guide On White Label Cryptocurrency Exchange Software

Are you looking for a complete guide on white label cryptocurrency exchange software?

Within a little over a decade of its inception, blockchain technology, and cryptocurrency has taken over the world by storm. The new technology and its most prominent manifestation have redefined a lot of traditional elements of data, transaction, and finance.

Although the innovation looks great on paper, the feasibility of cryptocurrency as a practical instrument of transaction seems uncertain at its best. The magnitude of aversion can be attributed to the extreme volatility of cryptocurrency against real-world values.

In spite of this dubious volatility, there is one segment of business that has managed to establish itself as something dependable and profitable in the crypto space. We are talking about the business of cryptocurrency exchanges.

What are cryptocurrency exchanges?

As the name implies, a cryptocurrency exchange is a platform on which a buyer and a seller can interact with each other and exchange crypto assets at a predetermined price regulated by the dynamics of the market like demand and supply.

The volatility which was considered a bane to the crypto world has now become an object of bliss. The possibility of making money in the crypto space is no longer confined to people who know technology and people who have computers with high processing power. It has been opened up to analysts and investors who understand market flow and fluctuations.

Why is it a great business?

A cryptocurrency exchange is a lucrative business opportunity because of the multiple avenues of profit it provides. A cryptocurrency exchange can make money from the commissions it charges for every transaction, for listing new clients in an IEO, in advertising, and for providing liquidity benefits.

With these many advantages, and with multiple channels of making a profit, it is surely a great business idea for any crypto entrepreneur who is willing to explore this space.

Building a crypto exchange business

There are multiple channels of effort involved in setting up a cryptocurrency exchange business. One of the most daunting challenges is to build a proper cryptocurrency exchange software. More often than not, conventional wisdom would suggest that you go for building your own team or hiring a company that specializes in cryptocurrency exchange software development.

Another easy alternative is to use a white label crypto exchange listing services.

What is a white label solution?

A white label solution is a product designed and developed by one company and is made available to be licensed or branded by another company. Even if it were to provide a specific service, a white label solution, in essence, becomes a product.

A white label cryptocurrency exchange solution is a crypto exchange that is made available off the shelf and is a welcome bliss for crypto entrepreneurs who intend to start a cryptocurrency exchange business.

Advantages of white label crypto exchange

A white label cryptocurrency exchange software brings with it a lot of advantages.

  • As we have seen earlier, the white label cryptocurrency exchange is ready to launch, and in most cases, can kickstart your business in less than a week.
  • It can help entrepreneurs who have business acumen but not technical expertise. The entire process of cryptocurrency exchange development is taken care of by the white label solution provider.
  • Since the product is perfected before it is available in the market, you can be assured that the white label exchange does not have any bugs that might interfere with the basic functionality of the exchange.
  • Needless to say, a white label cryptocurrency exchange saves a lot in terms of both time and money.
  • Most likely the crypto exchange solutions provide a wide scope of customizability, enabling you to garnish the tool with all the elements of your branding.

The features

Although the white label crypto exchange is readily available with all features Intact, it is good for any crypto entrepreneur to know the essential features.

A cryptocurrency exchange is, at its core, a financial business. Therefore, complying with the KYC/AML formalities is a must. Your white-label cryptocurrency exchange solution Should easily facilitate the verification process.

The exchange should support multiple cryptocurrency trading pairs. It is to be remembered that the first transaction begins with fiat currency. Therefore, the cryptocurrency exchange should be provided with a versatile payment gateway that can accept payments from multiple payment methods.

Another important feature of a cryptocurrency exchange is the cryptocurrency wallet. The wallet is a small software responsible for storing crypto assets. Your crypto exchange should have both hot and cold wallets that are, in that order, attached to the network and away from the network. Needless to say, the cold wallet provides better security than its hot counterpart.

Even if all the features are in place, it is the users who contribute to the revenue and the functioning of the entire cryptocurrency exchange. The user should be able to sign up for the services without any hassle. They should also be provided with a dashboard that will show a history of all the transactions.

Another important feature that might not be considered tangible is liquidity. Liquidity is the measure of the number of transactions that happen on the crypto exchange. It might not be possible for a new cryptocurrency exchange to showcase liquidity. They can consider simulating transactions by using artificial accounts within the exchange. Alternatively, they can also consider tying up with another exchange through an API to reap the benefits of that exchange.

Security

Security deserves some special attention when it comes to cryptocurrency exchanges. Dubiously and unfortunately, most of the security breaches in the crypto space have been on centralized cryptocurrency exchanges.

Simple security measures like HTTPS authentication, multi-factor login authentication on multiple devices, introducing an additional layer of security, and multi-signature wallets can go a long distance in enhancing the security of your cryptocurrency exchange.

The cryptocurrency exchange should also be protected against denial of service, cross-site request forgery, and server-side request forgery attacks. It is also recommended that an escrow system is in place, so funds are not lost in malicious transactions. The KYC/AML formalities also ensure that the profit generated from the exchange does not get siphoned into terrorist activities.

Conclusion

The profitability of the cryptocurrency exchange business has already been established. We also know that the white label solution is more practical, reliable, and fast.

If you are one of those aspiring crypto entrepreneurs, all you need to do to kickstart your cryptocurrency exchange business is to get in touch with the white label cryptocurrency exchange software development company.

They will take care to understand your business requirement and also provide you with a product customized according to your business needs.

Multi cryptocurrency wallet development
ByDavid Adamson

Multi Cryptocurrency Wallet Provider

Multi cryptocurrency wallet development refers to those wallets that support more than one cryptocurrency.

It is equipped with features like two-factor authentication, auto denial of duplicate payments, decentralized trading, and an exclusive QR code scanner for the users.

Overall, multi currency wallets are universally compatible, non-custodial, easy to access, safe, and secure. 

The Benefits offered by Multi Cryptocurrency Wallet Development

  • A user can access multiple types of digital currencies from a single wallet, and he need not maintain multiple wallets for storing different currencies which reduces complexity, saving time, and costs significantly. A spectrum of crypto coins and tokens will be available. 
  • Every single session entered into by the user is automatically logged outpost the completion of the users’ activity. This ensures that the user’s funds and accounts are kept secure from hackers and phishers. 
  • Inflation-free investment is ensured for the users due to the limited supply of the cryptocurrency. This guarantees greater returns than traditional investments.
  • The Cryptocurrencies of the users can be protected against software failure by having a backup in advance. 
  • Real-time push notifications will be sent to the users whenever there is any change in the prices of the Cryptocurrencies in the market. This leads to better decision making by the users while initiating investments. 
  • The risks of chargebacks are completely avoided as there is an auto rejection option in-built to prevent any duplicate payments made by the users. 
  • API’s are integrated with the leading crypto exchanges in the market and users can either buy or sell their desired cryptos without the need to leave the platform. 
  • It accepts multiple payment methods like bank transfers, wire transfers, debit cards, and credit cards.
  • Cross-platform compatibility is ensured as the multi cryptocurrency wallets can be used on Android, iOS, Windows, and Linux platforms. Secure and flexible infrastructure is created for seamless access from any device for the user. 
  • Automatic conversion is ensured and the best rates are provided for converting the users’ cryptocurrencies into fiat currencies like USD, GBP, Euro, and AUD. 
  • Users can monitor their activity on a real-time basis by keeping tabs on their current transactions being executed and can view their transaction history at a glance. 
  • Geography-based KYC verification ensures that only an authenticated and legitimate user base uses the multi-cryptocurrency wallet ensuring legal transactions. This also fortifies the security of the user’s funds stored in the wallet.
  • OTC (Over counter trading) is also facilitated enabling direct and secure trading between different users with minimum latency. 
  • Multi-signature support is rendered where the owner can assign two co-signers to approve a withdrawal request when the amount exceeds the limit set by the owner. 
  • Biometric authentication through facial or fingerprint recognition ensures that the users are authenticated thoroughly every time they execute a legitimate transaction. 
  • A 12-word mnemonic phrase is used to replace the private key for the management of the digital assets owned by the users. This ensures secure processing of transactions and also allows hassle-free wallet recovery in case the app is moved to another device or deleted by the user. 

Types of Multi Cryptocurrency Wallet Development

  • Web wallets – They can be accessed by the users on their websites and the assets can be managed with the help of an interactive interface. It operates online and requires a strong internet connection. 
  • Mobile wallets – With an increasing need for portability, mobile wallets can be easily used on your smartphones through an app. This ensures better accessibility. It supports QR code scanning by automatically scanning the wallet addresses of the users for faster payments. 
  • Desktop wallet – It can be used via a desktop computer or a laptop. It provides a robust environment for storing your cryptos safely. No energy supply is required. It does not depend on any third-party servers for storage and manages it by allocating private keys for the users. 
  • Hardware wallet – It is secure when compared to the other multi currency wallet development methods as it remains completely offline. It is easier to maintain and control than paper wallets and also handles forks better. Powerful security measures are present to store cryptos safely. 

Hence, this is the right time to accelerate your organization’s growth by allocating resources for multi cryptocurrency wallet development. Get a customized white label solution that can be launched in the market in a short while. 

Do you want to read more on blockchain and cryptocurrency? Check out these articles.

10 Tips You Should Know Before Attending a Virtual Career Fair
ByDavid Adamson

10 Tips You Should Know Before Attending a Virtual Career Fair

Today, virtual career fairs and virtual job fairs have become an integral part of the recruiting industry. Top leading organisations, hiring managers, and recruiters are leveraging virtual fairs to tap the top talent across the globe.

Whereas busy and experienced job seekers are more willing to participate in virtual job fairs as it enables them to tune in from their respective geographical locations.

Virtual career & job fairs resolve the hassle of traveling and having a word with the recruiters. It enables recruiters to explore the most qualified candidates suiting the job role.

The worth of face-to-face interactions and handshakes during job fairs hold its own impact. It will always be part of robust event management. But today virtual fairs have closely replicated all. The number of increasing virtual fair platforms on the internet nowadays says it all.

Today, the internet is piled up with an endless number of virtual fair platforms that offer 3d virtual event setup along with engaging and interactive tools. As the world has gone digital attending a virtual career fair or virtual job fair has become the first choice of jobseekers.

To get hired by the top leading organizations for the next job, jobseekers must attend a virtual career fair. Organizations host the virtual job or career fair on a comprehensive virtual fair platform.

They host interactive sessions to tap the most qualified candidates they would like to interview. Universities are leveraging virtual career fairs to tap the students worldwide and have 1:1 interview sessions with the most qualified ones.

In this post, we have listed some tips that all job seekers and students must know before attending a virtual career fair. We have broken a to-do list for before, during, and after virtual fairs. Let’s get started!

virtual career fair

Some Tips to Prepare for a Virtual Career Fair

1. Create your profile

Create or update your profile on a virtual fair platform. It is the first step towards getting noticed by the recruiters. It helps the profile to come in the top searches and get recommendations for the job roles that best suit them.

The completed profiles enable recruiters to find students or experienced professionals and invite them to the sessions. Do not let yourself be left out in the line with an outdated or incomplete profile. Ensure that the basic details you mentioned are accurate.

Select the job roles and the locations that best suit you. It helps recruiters gain an insight into the roles that best suit you and are a good fit. Do not forget to add your prominent skills and the year of expertise you hold along with previous work experiences.

2. Look out for the employers who are hosting sessions

Have a look at the landing page that contains a list of employers. It gives better clarity about the employers who are participating in virtual career fairs. It allows you to access the employer profile and know more about them. You can read reviews of other job seekers or students. It enables you to know the date and time of the session and decide upon which you would like to attend. Make it a point to tune-in early for attending sessions with the preferable recruiters to get a guaranteed spot.

3. Do proper research about the employers

Once you decide to attend a virtual fair session for an employer, it is advised to do proper research. Before just signing up for a virtual session, check their website, and look for all the relevant information. Search for the latest news and articles referring to the employer. It helps you in gaining better knowledge about the employer and asking the relevant questions during sessions. With proper research, job seekers can have time to figure out the questions and have conversations in 1:1 sessions.

4. Prepare for talking points you want to converse

The employer sessions you wish to attend want to know more about you. Create a pitch that best presents yourself. Create a short brief about yourself containing previous experiences, career goals, and so on. Prepare for all the relevant talking points you want to converse with the recruiter. Practice in front of a friend or record it to overhear and correct any mistakes.

Tips to practice on the day of a virtual career fair

5. Dress up in a professional attire

While attending a virtual fair you are not meeting employers in-person. It makes you feel like ditching your suits and collared shirts for attending a virtual career fair. As we know the first impression is the last, dressing up professionally helps in making a brilliant first impression. Wearing professional attire helps in boosting the confidence of the individual and reflects a confident personality to the recruiters.

6. Limit the distractions and find a quiet place

To attend a virtual career fair you need to plan ahead of time. Find a place that is quiet and free from unnecessary distractions. Make sure the background behind you is plain and neutral. It helps in keeping the recruiter’s eye focussed on you and not on the surroundings.

Tips for Virtual Career Fair During Sessions

7. Arrive on time for a virtual career fair

Arriving on time showcases your punctuality and time management ethics to recruiters. It is very important to arrive on time for the selected sessions. Being punctual creates a lasting impression on recruiters that you are responsible, dependable, and value time.

8. Listen to the recruiter and maintain eye contact with them

Do not sit like a robot during virtual fairs. Same as in-person fairs, keep smiling amid sessions and nod occasionally during 1:1 conversations. Do not get distracted from the screen and listen actively to what the recruiter says.

9. Ask questions during sessions

Prepare a list of questions to ask in each session during virtual career fairs. While attending a virtual fair, sit with a pen and paper. Write down the questions that click suddenly during interactions. Ask questions freely with the recruiters.

Tip for Post Virtual Career Fair

10. Apply to open jobs positions

Look out for the open job positions once the meeting with employers ends. If a job holds your interest, but you are not yet ready to apply, save it. You will get notifications every few days to apply before the end date. 

Do you want to read more about technology? Check out these articles.

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