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Category Archive App Development


How Travel Mobile Application Can Help To Grow Your Business?

Did you know that there is an average of close to 3 billion smart phones across the world?

Now if you think this is no big deal, know that majority of them are packed with various mobile applications which guide its users in making their day to day activities exceptionally smooth, from banking and bill payment to the right selection of restaurants, hotels, and what’s more; even clothing purchase, grocery shopping etc.

As these convenient apps have dominated almost all domains of our life, both small and large businesses now make the most of the potentials of this powerful business tool to give business a competitive edge or the much needed boost.

And businesses in the travel and hospitality industry are not an exception. After all, more than 80% of travelers worldwide now largely rely on mobile apps to pre-book their accommodation and plan their tours as well as activities ahead.

If you’re still skeptical, this post will give you more genuine reasons on how mobile applications help to fuel the growth of your travel startup.

Boost the Accessibility and Reachability of Your Brand

Travelers, especially business travelers, greatly depend on their smart devices to stay connected to the world. And with your mobile app already installed in their phone or device, this makes your brand logo or iconeasily visible on their mobile.

So even if they don’t remember your web address or physical location details, this allows them to easily make the bookings with a few simple taps.

That said, it’s extremely vital to ensure that your app is filled with stand-out yet easy to use features, so that they would retain it on their screen and return over and again for all their travel bookings.

The added perk is that they would recommend it to others too, thus boosting the brand recognition and traffic.

Travel Planning Made Hassle-Free

One of the greatest benefits of a brilliant app is that it provides all travel information under one roof. From visa, accommodation, dining and airport transfers to MICE arrangements and tour bookings, this makes it super convenient for a traveler to easily compare, compile and customize their business / leisure travel needs anytime on the go.

Moreover, with Google map added to your apps, it even allows users to have a look at the real images and videos of their interested destination. This results in increased customer satisfaction, taking your business a step ahead that of your competitors.

Simplified Travel

A mobile travel app is not just about finding everything in one place; it also makes the whole travel procedures smoother and stress-free. As most apps come with the feature to save all bills and travel copies on phones, it allows its users to travel paper free.

So it really doesn’t matter if a traveler forgets to carry the copy of flight tickets, hotel reservation details etc. But to make this possible, make sure that your app offers an intuitive design with all features easily accessible.

Acts as an Effective Marketing Channel

A travel app also functions as a powerful advertisement tool. With the use of push buttons, it allows business owners to keep its users abreast of the latest travel promotions and discounts.

This is apparently one of the most effective ways not only to make your customers aware of your recent product / service launch, but also to push and motivate them to purchase it.

Enhanced Customer Service and Engagement

Your brand is already in the palm or pocket of your customer means this makes it easy for you to interact with them constantly. This proves to be effective than any other channels including websites.

Just integrate a consistent message feature in your app, where your attentive team is always willing to listen to your customers’ queries / concerns and quickly resolve them.

This further allows you to remind your customers about your travel offers or inform them about your new products or services. So what better way to systematically build your client base and improve customer engagementby attaining their trust?

Generate more Revenue

An intuitively designed mobile app is undeniably a reliable source to boost your travel business’ revenue and profit. In other words, a good travel app not only grows the audience base but also tremendously enhances the customer experience which directly reflects its earnings and business growth.

Additional income also comes by way of the monetization of apps through diverse strategies such as in-app subscriptions, in-app purchases, in-app ads, rewarded content, paid app, freemium model, premium /lights apps etc.

Precisely, investing in mobile apps will definitely unlock a more innovative income stream to your business.

Works as an Efficient Analytical Tool

Beyond a reliable sales channel, it also serves as a major touchpoint to know the pulse of your clients. In other words, it gives you an idea of what your customers want or looking for by just keeping a check on what they purchase or search the most in your travel app.

So it goes without saying that this would open up more avenues to improve the mileage of your business.

Helps for Brand Loyalty

Most of all, a mobile app is an amazing way to reward and give back to your customers where they get to digitalize their loyalty program points and further benefit from discounts, bonuses etc with every point they collect.

This not only adds value to your customer interaction, but also results in referrals, downloads of your app, and of course more customers and revenue to your business.


It’s evident from above that investing in a mobile app is not anymore a fad but an inevitable component to ensure the success of your travel business. So it’s now up to you to decide whether you should just stick on to conventional channels or instead multiply the customer base and boost the business productivity and efficiency with an effective travel mobile app.

ByIrfan Ak

8 Reasons Why Enterprises Choose Flutter For App Development

When companies like Google release a new product or service, it gets a lot of media attention. Users start setting high expectations even before they experience that service or use that product.

This is exactly what happened with Google Flutter when Google pulled the curtain on 4th December 2018.

Developed with a goal of transforming mobile application development in mind, Flutter is an open source user interface framework that lets you create cross platform mobile apps.

Since then, many top brands have created their mobile application using this framework. In a short span of time, it has successfully convinced businesses and enterprises to use this framework for mobile app development. Why do most enterprises adopt flutter? Here are some of the reasons why?

In this article, you will learn about eight reasons why most enterprises choose Flutter for mobile app development.

Cross Platform Support

Every mobile operating system is different and has different requirements. Fulfilling all these requirements can be difficult. That is why businesses have to develop android and iOS apps separately. This increases the resources, time and workload of app developers. To add insult to the injury, they can not reuse code because of compatibility issues. This means that they have to start from scratch.

Flutter has put all these issues to rest by offering app developers a framework that let them create cross platform mobile applications. Moreover, it also allows developers to reuse code which further decreases the effort, time and resources required to create a mobile app. App developers can write the code once and reuse that code as many times as they want, thanks to Flutter.

Rapid Development

Another challenge mobile app developer’s face when writing code for apps is that they cannot visualize the output until they are done writing the code. Flutter is here to change that with its hot reload feature.

Hot reload feature lets developers visualize changes they make in real time. This makes it easier for developers to identify and fix bugs as well as add new features without wasting much time.

App developers won’t have to wait till the end and compile the code to see the output anymore.

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Clients and stakeholders want visibility into the progress and want to see a minimum viable product before investing in a mobile app.

Google Flutter makes prototyping easier and more effective by enabling developers to display the app features and how the app might work on different platforms.

When clients and stakeholders see the prototype, they get a better idea about how the app will look and feel. This way, they set the right expectations. On the other hand, it saves app developers from the costly rework.

Free and Open Source

 Unlike other mobile app development frameworks, Google Flutter is free and open sources. This means that businesses and enterprises using it won’t have to pay any fees for using it.

In addition to this, it also means that you can customize it and tweak according to your business needs thanks to its feature-rich SDK.

The lower software cost combined with ability to customize Flutter according to your heart’s content makes it an ideal choice for businesses who don’t want to pay for expensive license fees for using an app development framework.

You don’t have to worry about license management either as it has a hassle free license management process unlike proprietary software.

Recommended Post: How Travel Mobile Application Can Help To Grow Your Business?

Blazing Fast Performance

When you combine Flutter with Dart programming, you have to write less code as it does not require javascript to work properly. The more code you write the longer it will take to compile and execute hence slowing down the performance of the app.

Similarly, the number of lines of code your mobile app has can directly impact the cost of the project. By eliminating javascript code, you can not only reduce the cost but also enhance the performance and user experience of your mobile application.

With Flutter, you need to write less code to achieve the same functionality as you would do with other mobile app development frameworks.

Huge Library of Plugins

Mobile app developers and mobile app development companies love plugins because it makes it easy for them to add new features to the mobile app and simplifies the mobile app development process. That is why app development company chooses a framework that offers a wide range of plugins.

Google Flutter fits the bill perfectly by letting app developers choose from its massive library of plugins, widgets and other tools to extend the functionality of their apps. What’s more, app developers can also customize these widgets and make it work as they want it to.

Strong Community Support

Just because it is a new mobile app development framework does not mean that you won’t get great support. In fact, it has a strong and active community behind its back.

This means that you will see faster updates and innovation being brought to the framework. Even if you bump into some issues with Flutter, you can easily find a solution to your problems on community forums.

Unlike other mobile app development frameworks that have a steep learning curve and might take months for developers to get their head around them, Flutter is easy to learn and master.

As a result, mobile app developers can get started developing fully functional mobile apps in no time.

Less Time To Market

Mobile app development industry is one of the most competitive industries in the world. New apps are released with new features every day.

Companies want to gain a competitive advantage by pushing their apps to the market first and that is exactly what Flutter can help you with. Thanks to its cross platform support, hot reload feature and less code, you can create apps faster and deliver it to the market first to gain an upper hand over your competitor.

Which mobile app development framework do you use and why? Let us know in the comments section below.

ByJigar Shah

How to Monetize Your Mobile App in 2022

In this post, we will share with you how you should monetize your mobile application in 2022. Let’s get started.

Since the launch of mobile devices, the app market has been reaching out to a wider range of audiences than anyone could have predicted.

As per the Statista report, there are 2.57 million apps available in the Google Play Store and you will find 1.84 million apps for iOS. Even, app publishers are expected to earn $189 billion in 2020.

But have you ever wondered how these free apps help you generate money or revenue? I am sure many of you might be having this question, as we are downloading any apps from the stores without any cost, then how can the app developers make money out of it? Well, that’s why we have come here to make you understand by clearing your doubts.

This insightful article will surely help entrepreneurs who wish to start their journey by developing mobile apps and make money by publishing free apps in the app stores.

Here, you download the app from the app store then in return, app developers who offer free apps expect payment or profit as well. So, if you are planning to develop an app and are not aware of the tactics to generate revenue, the following article will clear your mind.

App Monetization Strategies

There are 90% of the millions of free apps available in the Google Play Store or the iOS App Store to download and use. That’s why with the free apps, the app developers generate the $1.73 billion revenue.

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In 2015, the global app revenues reached more than $70 billion whereas, by 2021, it is expected to reach $190 billion.



As per the Statista data, in 2019, the most effective monetization method was the use of rewarded video ads. This has opened the door of opportunity for both the app developers and customers, as, after the completion of advertisement, users receive points and app bonuses.


Well, this is the data that you should look upon to gain interest in developing mobile apps. Now, let us take you to strategies that might help you make money.

1) In-App Advertising

You know – you can generate good revenue if you place ads in your app. Because, nowadays, most of the games make their money through advertising. When users use your app on a regular basis or for a long period of time, then these ads might help you boost your revenue. Users generally watch the ads if it’s helpful or valuable to them. However, if it’s a free app, you must be careful not to put too many ads as this may annoy them, as some video and full-screen ads are very disruptive and should be used sparingly.

So, let’s have a look at different methods of in-app advertisements.

a) Banner Ads

Banner Ads

The banner ads are displayed at the top or bottom of an app. It’s an effective way to display your ad as it covers the screen and destructs you from what you are doing at the moment. However, it covers a very small amount of your display so the users can freely interact with the top and stay on the existing apps.

Apart from that, as per the user’s demographics and past behavior, app developers can target them to display the ads. Still, they have a very low engagement rate which is 0.1% CTR (Click-through Rate) only.

By far, the Flappy Bird app got succeed by utilizing this tactic and generated $50K revenue per day.

b) Video Ads

Video Ads

Video ads are one of the most essential and effective tactics in recent times. This allows users to run or play a video within the app when there are natural pauses. It provides a direct link to customers to follow and download the app. It lasts for 10 to 30 seconds.

In this video ad, the customer gets a reward once he/she watches the video until the end. An average CPM rate for mobile video ads ranges from $0.05 to $5.00.

For example, The user can get extra game-currency or life after watching the full video.

c) Native Ads

Native Ads

The Native ads are seamlessly integrated into the app. The added elements can be sponsored content or video that is aimed to promote a particular brand or product. This covers the same part of the mobile screen which looks like another post in the timeline.

This is the reason, users find this ad more interesting and less annoying. Hence, they have become more popular among users and generated great revenue.

For example, With the New York Times’ T Brand Studio association, Airbnb company had created a campaign for Ellis Island. This caught everyone’s attention and played the most important role in app history.

d) Interstitial Ads

Interstitial Ads

Interstitial ads are displayed on the full-screen of mobile devices. This is a pop-ad and displayed within an app for a specific time. This ad is in the form of display or video and asks users to watch the ad for some time. After some time, they can skip the ad and resume to the existing app. During this time, users can get two options – either close the ad or check out the promoted content.

For example, interstitial ads were utilized by Emirate Airlines and after that, they got over 5000 clicks to the website and 170,000 video views. This ad was promoted on the Emirate website as they launched a new flying destination place, New York – Dubai. This full-screen ad was shown to travelers in the New York airport once they got connected to WiFi.

e) Reward Ads

Reward Ads

I guess everyone likes to be rewarded. So why not by watching the video? Reward ads are widely popular in Game apps. The users are offered a reward to engage with content. Many of the users will surely watch your video and get the benefits if you are implementing this tactic. This can increase app loyalty and generate revenue.

For example, if you watch a 30-second advert, you may get a reward of extra life in the game.

2) In-App Purchases

As per Forbes, In-app purchases have generated the highest revenue within the app industry. In fact, to be precise, 47% of the total revenue is generated from in-app purchases. So, if you are planning to create a free app, then including the in-app marketplace is one of the best ways to generate revenue. This is completely managed by the app store and app owners get a commission from every trade.

For example, The Clash of Clans game earned $1m per day on purchase and Pokemon Go users bought in-app purchases for $1.5m daily.

3) Affiliate Programs

Google, Microsoft, and Apple are providing affiliate programs to app developers.

With affiliate programs, you will be able to choose promotions from a wide range of apps. Find the latest or hottest apps from the app store and promote them in your app to earn easy commissions.

You can also check for other businesses that have affiliate programs. You can earn more commissions from the businesses that offer paid memberships.

4) Sponsorships

Many of the app developers are looking for investors to build their app and turn it into a successful business. As an app developer, you can offer them free marketing within your product. It’s a profitable model that helps to make money from a free app.

Integrating this sponsorship model with a huge user app, you can gain many benefits with a specific market niche. Hence, you have to get in touch with those persons who belong to the same industry. You can put their sponsorship ads with your brand and information in the app.

It consists of two ways:

> Share the equal profit that is generated from the app.

> Make a payment for a monthly sponsorship fee.

For example, these ads have been utilized by the Weather Channel app in many ways. There’s an animated background for Home Depot in the app. Also, you will find a retailer in the field of construction and household goods.

5) Crowdfunding

This is an interesting way to monetize apps for free. With this crowdfunding model, start-ups and large companies raise funds for development and marketing needs by exchanging and sharing their ideas.

Platforms such as Kickstart, IndieGogo, GoFoundMe, Patreon, Fundable, and AppsFunder can help you monetize your mobile app for this model.

6) Email Marketing

Another way to monetize your app is by implementing email marketing. It’s one of the oldest but effective methods to hit the customers or subscribers’ interest in a product or service by collecting user data – emails and sending them emails regarding their interest. It’s one of the useful strategies when you ask user email during sign-in.

Since most of the people check their emails on a daily basis, this ensures that users will surely read out your email or the information that you have provided in the email and will engage with the content. Therefore, you must add a creative and most engaging subject line. You should include the question or some funny and relevant statement regarding the product or service.

There are three ways to collect the email addresses of users.

> Ask to enter the email address with a pop-up message by offering some reward in return.

> Collect email id from Facebook SDK after signing up from the user.

> Third-party tools to fetch emails.

For example, the biggies like The New Yorker, The New York Times, and The Washington Post engage with their customers by delivering the content they want. Once you become a paid member, then only you can receive the other information.

So, How Much Money Do Free Apps Make?

A report suggests that over $5000 per month revenue is generated from the top 16% of Android developers and 25% of iOS developers with their free apps. This can set a benchmark in the industry. So we can believe that around 20% of apps from the app stores bring great profit, 30% of apps are perfect and half of the apps are actually useless.

So, if you are good at coding and have detailed industry knowledge then there are high chances to become rich. If you want your app to be listed on the top list of an app store then you should know how to develop an app and what types of strategies should be implemented to monetize from a free app.

If you follow the above techniques and implement them in your given app, then you can easily monetize from a free app and can see yourself in the top list.

Wrapping Up!

Till here, by far so now, we have covered major six tactics that you could implement to monetize your app. Since every coin has two sides, there are peaks and drawbacks too for every strategy you implement. So, as you can see, there are a lot of major factors behind gaining a profit with a free app. Just because it’s free, that doesn’t mean you can not gain a profit and monetize an app.

In fact, offering a free app might help you increase a bank balance than offering it for a solid price. So, remember, if you want to hit the marketplace with the right income, a powerful marketing campaign is required. Without one, the app will not hit the users nor will it generate profit for you.

ByDavid Adamson

Why should you have your own Mobile App for your Business in 2020?

According to a survey, smartphone users are 6.6 billion in 2022, which will reach 8 billion in 2024.

Today every 2nd person is using a smartphone because he wants all the things in one touch on his fingers (i. e. an online shopping site) where we can buy 24/7 everything which is wanting for our necessities similarly every sector take on his business wants on virtual platform (i.e. Medical Industry, Grocery Store, Education Sector, Entertainment, Sports, Cooking and many more).

The following dynamic mobile app development features can help to dive into details while making an advanced mobile application for your business:

Simplicity (User-Friendly)

Top-notch application making is exceptionally vital. The application should be informative, innovative and simple to explore. It should focus on interaction and simplicity, be not complicated and incorporate the things that are expected.

Review and Commenting Options

Review or comment providing is critical to accumulate a reputation. Let users report bugs, suggestions or complaints, then give them review about the further changes or improvements and fixes by using an open forum. It will be valued that their recommendations are heard and approved. It helps in enhance trust and reliability.

Push Notifications

Notification is the most essential feature for direct interaction with your customers or users by pushed notification on their device. It is used for writing on new features, sending promotional deals that drive commitment and monetization opportunities.


By optimizing content, responsive, framework functionality, the experience can be according to meet user’s needs. Things can be moved around an interface to preference user’s taste, interesting themes can be chosen and colors, text styles, different elements identified with the visual design can be changed.

Augmented Reality

A creative and dynamic feature that permits “to try before purchase” model. This model empowers to take a stab at new things or products dependent on users’ characteristics to build their ability before settling on a choice to buy. AR feature goes past the domains of the real world and furnishes with something energizing and amazingly interactive.

Social Integration

Social integration is a key feature for customers connecting and brand awareness within the app environment. Integrating with social channels simplifies the signing up process by retrieving data from the channel, enables sharing creative post about various events to left users engaged with the application.

Google Maps

It is a generally new feature that allows navigating inside indoor areas (shopping centers, libraries, sports venues or community hall). Indoor-maps include is helpful for finding the shortest way to a specific store inside a shopping center, or navigating a large community hall, finding the nearest restaurants, or cafés etc.

Hopefully, this mobile app idea post helps you with your business growth. Stay tuned for more updates!

ByDavid Adamson

5 Skills You Need To Be An iOS App Developer

Well, as we all know that the procedure of choosing the right path for the career can be a little difficult, particularly in the technical domain.

Nowadays, the mobile app development industry is thriving and looking at the current situation it seems like the extent is expected to increase in the upcoming years. This simply means that there are many learning opportunities for career growth in this sector.

In this write-up, we will particularly focus on the key skills you need to have if you are planning to build your career as a top-notch iOS app developer.

There are various things on which you have to work to start your journey in one of the leading iOS app development companies in the mobile app development industry.

5 Skills You Need To Be An iOS App Developer

Below listed are some of the key skills that you should hold expertise in, to be an iOS Developer:

1. Strong Command over Swift Programming Language

It is important to have a strong command of the Swift programming language. It is one of the key skills that an iOS app developer should have to have a good career.

To be precise, you need to be familiar with all functionalities and features of Swift’s 3.0 programming language. As we know that Swift is a universal language that is owned by the tech giant Apple and all the iOS applications are built on it.

There are several functionalities that this programming language offers are Control Flow, Classes, Inheritance, Error Handling, and Initialization.

2. Networking

To be a skilled mobile app developer, you need to understand the importance of networking for app development.

Let take it more simply, first try to think of an app on your mobile phone that doesn’t act together with the web.

Could you think of any app?

Chances are less because almost every app we use needs the web in some way. For that reason, you need to know how to send and get data from the system while using the app.

Well, the way apps connect with a network is done through something usually referred to as JSON, which stands for JavaScript Object Notation.

That may sound complex if you’re not familiar with these terms, but it’s a normal format that’s quite simple.

3. Spatial reasoning 

Spatial reasoning is one of the necessary things to develop a mobile app.

Each application is designed in keeping the user in mind and how it will be beneficial for the user. To use this, you should have out of the box thinking to offer the matchless user experience to the end audience.

If you think sensibly according to the end-user, you will be competent in designing a unique interface and computing more handy functionalities that make your app a different one in the marketplace.

It will help users to use your website in a friendlier manner. As a developer, it’s your task to make the app more meaningful and useful.

4. Understanding of Apple’s Xcode IDE

In case you do not have a detailed understanding of Apple’s Xcode IDE, then you can’t think of becoming the best iOS app developer.

The Xcode IDE is the thing that helps you to make the app more genuine and make an iOS app work smoothly while offering an amazing user experience.

Starting from the journey of conceptualizing an idea for the coding part of the app development procedure, app developers need to have a thorough knowledge of the Xcode IDE.

The Xcode IDE is highly incorporated with various frameworks like Cocoa and Cocoa Touch.

Well, it is the primary environment for creating mobile apps for Apple devices like iPad, iPhone, Apple Watch and many more.

5. Expertise in UI/UX Design

As a mobile app developer, you might be aware that both User Interface and User Experience are connected to the design of a mobile app or web application.

But these both terms when linked with functionalities, there are some major differences in both terms. On the whole, the User Interface (UI) is based on the looks of an app while the User Experience (UX) depends on how precisely the end-user is using the application.

Here we are going to discuss some key things that you need to keep an eye on while following the app design guidelines:

Delegate Pattern: The delegate pattern is a renowned technique that is used for the reason of passing information among objects in the Cocoa framework (Apple’s native object-oriented application programming interface).

This approach works well when there is only one recipient and one sender involved in the procedure.

Model-View-Controller (MVC): The Model-View-Controller is accountable for defining how information is being stored, how the data is being offered and how the data is stored and being updated in response to the latest user interactions.

In addition to the above-listed points, using notifications is another immense means of passing information from one place to another.

For example, app notifications help mobile app developers to send data to numerous app users at a similar time.


So if you want to be a skilled iOS app developer, then it is important to have a clear concept about all the things mentioned above. Always remember that an iOS developer is not just a developer; at each stage of the app development, you will be playing a vital role.

From gathering the specification for the client’s enterprise to designing a scalable UI to planning the development stage to coding and integrations, it is your responsibility to make sure that everything goes fine.

There are quite a lot of technical courses available online that offer systematic iOS app development training. You can register the courses online and become a leader.

So, these are some of the top skills that will help you in becoming the best mobile iOS developers in the industry. However, to become an app developer, you need to master a different skill set that is particularly designed for the iOS platform.