In a period of less than 5 years, the global financial market experienced a sudden rise and fall of a an unique trend. ICO, Initial Coin Offering emerged as a trend raising considerable amount of funds in public sphere. Although backed by a technology not popular among masses, ICOs were successful to gain good consideration as an investment opportunity. Ethereum was the first successful ICO raising bitcoins equal to US dollar 2.3 million back in 2014. Starting with Ethereum’s success, ICO became a bandwagon for businesses and enterprises reaching incredible peaks in terms of fundraising. Until January 2018, Filecoin was the ICO with highest grossing funds backed with token sales worth US dollars 257 million.
However, within a year of this bullish trend, by 2019, now ICO reduced itself to a failed buzzword. Although the trend of failing ICOs was quite rampant in the beginning of 2018 as well, the recent market fell to a state that it does hesitate to align ICOs with words such as ‘RIP’ and ‘90% ICOs are failing’. Citing ICOs as a bubble, there were strong criticisms indicating it as a mechanism of scams. This happened because either most of mushrooming ICOs were not backed with adequate technology to support their claims, or they prioritised the objective of rising public fund rather than adding value as a problem solving mechanism. A major reason to this is also the approach of ICO enterprises to align themselves with IPOs.
ICOs are based on crypto tokens and currencies. They are not merely shares with a purpose of rendering profit to shareholders. Most ICOs fail ignoring this fact. While, tokens and ICOs with a purpose of utility are still with much relevance in the market. For instance, tokens like Ripple, IOTA, Steller are serving strong purposes in several industries.
This is where the concept of ICOs is gradually beginning to transform to STOs, the security tokens. A Security token may not be similar to Utility tokens like Stellar or IOTA, they are based on credible securities, bonds, revenue or even tangible assets belonging to the ICO. More importantly, it hits the bullseye solving the most important lacuna related to ICOs, Regulatory Compliances. Since, STOs are based on securities, it is under direct purview of licensing and security compliance authorities.
STOs are gaining a good traction in the financial market for its credibility. There are two primary reasons for this. First, the underlying mechanism behind a security tokens is simply the smart contract which ensures the proportional relation of its value to the value of the asset or securities it is connected to. Thus, they are transparent and simple compared to ICOs, which often require massive information to convince investors with wordy whitepapers and technology jargons. STOs are comparable to cryptographically secured digital representation of share or revenue of the promoter enterprise.
Second, STOs are under the ambit and scrutiny of state laws and regulatory bodies. The technology mechanism behind Security Tokens must align with the security laws and regulations of the state or the country of its origin. Thus, it naturally increases its credibility as an investment avenue.
STO is the connection between SEC and Cryptocurrencies. It provides a legally authorised identity to crypto tokens. From investment perspective, STO is comparable to digital representation of stocks and shares. There is a strong probability of their official adoption across the globe, as digital currency became an irreplaceable development in finance.
As an ICO advisor, I often come across several queries associated with Initial Coin Offering. More ICO projects come into light every day, and many people with no knowledge about ICO are entering into this field. The people are taking interests in it, as media have reported that funding in Initial Coin Offering is high.
As I have mentioned that people with no idea on ICO are attracted to it, so I want to brush up your basic knowledge about it before going ahead on the topic.
What is ICO?
ICO or Initial Coin Offering is a platform for raising funds. In this mechanism, new projects vend their original crypto tokens in a transfer of Ether or Bitcoin. It is very similar to IPO (Initial Public Offering) in which people buy shares of an organization.
In spite of being a relatively new phenomenon, it has fastly become a prevalent topic of discussion in the community of Blockchain. Many of the people take ICO projects as unfettered securities, as these projects permit project owners to raise a low amount of money. On the other hand, several others take it as an innovative way to fund a venture.
What is Blockchain?
Blockchain is a distributed and decentralized ledger. By using this technology, every transaction is recorded. Without approval from stakeholders/creator, no one can alter data. Being transparent, secure, and safe, this technology has gained enormous popularity in the finance sector. Businesses of several different industries are working on this technology to make it better for their business operations.
What is White Paper?
As a document, WP or White Paper supports your probable customers take a favorable decision in favor of a particular product/service or your organization. If it fails to help clients in making a favorable decision, it might not be a WP. In layman words, it is something amid a marketing brochure and an article. Apart from containing useful information, a White Paper leads to a list of facts to encourage customers to buy a product/service.
5 Myths About ICO Whitepaper
Now, I come back to the topic – ICO Myths. I am going to mention the five most common myths:
1. Starting an ICO is effortless – False
No, it’s completely false. You need to do your homework first before going out for raising funds. Having a well-brought-up white paper is just beginning. Most of the ICOs underestimate legal aspects that are significant. And the legal issues are pricey. Be ready for a considerable war chest, as the cash flow is going to be outlandish for you. Have the patience you can, as starting an ICO would be a long journey for you. It might take even more than one year.
2. Setting up money for an ICO is easy – Totally False
Rising funds/money for ICO is not like a Cakewalk. Investors in today’s world think a lot before making any investment. It is, as several investors have lost their money or many ICOs are Yet to Perform. The investors have become more conscious in selecting projects, and you need to follow them a lot to draw a little form of attention. You need to have an in-depth idea about the crypto community and find out the right people who can be your cash resource. It is very different from a park walk.
3. Every whitepaper is factually correct – Not True
In a white paper, it is easy to find out fraudulent or incorrect assertions. However, it would be harder to notice factually wrong data. TRON sets a unique instance in this sense. It had plagiarism. However, it showed it was licit, leading to a diminishing to the industry credibility.
4. The success of ICO is guaranteed – Success ratio is half.
There is no guarantee of success. While investing in an ICO, you need to be very careful. According to Sodium Capital, approximately half of ICOs have got failed. However, around 1400 ICOs got published in the first three months of 2018. It means it is clear here that one in two people can trust you and they can invest in your project. You need to be very careful whether you are launching an ICO project or going to invest in it.
5. Every listing site is the same – Not True
On the Internet, you can come across a large number of ICO websites. Keep in mind all of them are not the same and useful. Some of those sites only list the projects while some go beyond listing and offer all associated information to investors. Ensure to go through reviews if you are checking an ICO site. Going through those reviews can support you comprehend how such a website analyze a project before listing it.
Besides the common myths mentioned above, I want to state some other myths to help you be aware of the project you will launch or invest. Here are some other myths:
Advisors Support You – It is also a myth. No one advises you at free of cost. You can google to avail the most of advisors’ knowledge. For ensuring your success, you need to find the right advisor who can give you real insight and support you. 90% of advisors claiming to be a super advisor join for a selfish reason. Before going ahead, talk to a lot of people and ask them for their commitments to your ICO project.
You can hand over the ICO leadership – It would be a big mistake if you trust your experienced friend to run your ICO project. I am saying this, as your friend can find a way for his benefit. You must avoid putting your plan in the hands of strangers.
Pitching ICO support you raise money – It may / may not help you. Here one thing is sure that it is highly expensive. Throwing your ICO for 5-10 minutes at a conference can cost you 5000- 1000 US dollars. Other guys would be waiting to present their pitches just after you and can kick you out. I know many organizers might promise you about the presence of hundreds of investors. You need to be very careful and do not get trapped in their promises. Schedule personal meetings with some of the interested investors. It can help you a lot in raising money.
Customers are ready to buy your ICO – It is very tricky. In general, the crypto community, professional investors and businesses bring ICO tokens. Around 90% of these are not the customers of your super platform. They just trade with your tokens and consider how fast you would be placed on exchanges. You need to get your customers, and you should have a solid plan for it.
Tokens and coins are same – Several people consider both tokens and coins as same. They use these both terms interchangeably. In fact, these two terms are different. You need to comprehend the fundamental differences between them if you are going to invest in it or launch an ICO. A token has more than one function and saves an array of value levels. On the other hand, a coin is one utility and saves only one level of value.
In brief, you have to be very careful whether you are going to launch your own ICO or to invest in one. For launching your ICO, you need to create a product, build a token, take legal advice, draft your white paper, create a community and place your token out for exchanges. Take these all steps very carefully.
With the sheaf of disparate startups coming up to light, it’s getting tougher to detect the genuine ones. Jason Cohen had once quoted, “It’s more effective to do something valuable than to hope a logo or name will say it for you.” Hence, we cannot judge or comment upon a company’s progress solely depending upon its hype or revenue generation.
To know where a company stands, it’s necessary to take into account a bunch of other offbeat factors furthermore. The funding, business model, ideas, team, and timing are the factors which hold a potential to make the startup revolutionize a marketplace thereby leaving a lasting impact. The investors need to make sure they are investing in experience. They need to find people smarter than themselves.
A startup that is comfortable with any kind of change and has all its hands on the deck to execute its vision is more or less unfeigned. There are many Initial Coin Offerings going on in the market today. Only a quarter of the ongoing year is left, so let’s quickly have a look at the funds already raised by the ICOs of 2019.
Image credits: Crowd Fund Insider
Research credits: ICO Data
It’s quite hapless to note the wretched state of the ICOs this year. As we can see from the monthly-recorded chart above, the funds raised by the ICOs have declined from about $1.423 billion in January 2018 to approximately $533 million in April 2018.
The Assumed Why
Talking of the most successful ICOs, there are startups to have raised over billions in a minute! That is how crazy the world of ICOs is. There is no doubt that ICOs have changed the financial landscape over the past 2 years.
However, these farcical success booms have just made us look over the facts through a rose-tinted glass. Factually understating, about 99% of the ICOs taking place, tend to fail. Last December, the value of bitcoins soared to 20,000 USD, following which the price was dropped by 70% in the initial months of 2018.
The Greater Fool Theory economically states that the price of an object increases not because of the value that it brings in but because of the irrational beliefs attached to it. Applying the same to ICOs, you have a bunch of decentralized applications and currencies coming up which are bringing in nothing new to the ecosystem.
However, because they have been hyped up so much and there are so many ignorant investors around, their value increases anyway, and furthermore, the tokens face inflation. The reason why most ICOs fail is that most developers/entrepreneurs do not pay any attention to the three pillars that make an ICO:
ICO Data also says, “In most cases, the tokens or coins being sold are for platforms and businesses that are yet to be fully built, or even worse, exist only as an idea.”
The entry of Altcoins
Back in December 2017, the value of bitcoins soaring to a 20,000 USD, led to a steep drop in its price by 70% which affected the initial months of 2018. As a result, a lot of altcoins started being issued through the ICOs.
Although altcoins or alternative coins resemble Bitcoin in the way they’re designed, most of them serve a different purpose than just being a financial tool. The vast majority of altcoins doesn’t do anything special at all as they just try to mimic a Bitcoin with little tweaks. Some, on the other hand, has been designed with a purpose of becoming a worldwide computer and can be used as a platform for building decentralized applications.
Many critics have contended that these altcoins can be easily manipulated on exchanges as they are created in a small supply at the beginning of the ICOs. This manipulation is generally done by the founders who entrusted to the pre-ICO period or by the early eminent buyers.
Ultimately when the coins hit the exchanges, the founders and other early investors are known to have blatantly washed the traded the tokens back and forth between themselves under minimal regulations, thereby kicking off a pump to create an illusion of demand for the coins. Some founders can easily disburse the funds raised in ICOs on some hype-creating campaigns instead of on the actual product development.
Coin founders build the social media hype before releasing the coins onto exchanges. Many ICOs state that the startup holds zero obligations to its investors. VitalikButerin, the inventor of the most used altcoinEthereum, proposed an improved model of ICOs in January called the DAICOs. DAICO models enshrine greater investor involvement, a gradual release of investor funds to companies and powerful voting rights.
Unfortunately, scarcely some companies have opted to do DAICOs in place of ICOs. Numerous experienced cryptocurrency influencers are trying to make more companies adopt this new model. This might help overcome the already discussed wretched state of the ICOs.
Kevin Roose has quoted the following in New York Times to reveal his opinion about the operation of ICOs:
“If you’re having trouble picturing it: Imagine that a friend is building a casino and asks you to invest. In exchange, you get chips that can be used at the casino’s tables once it’s finished. Now imagine that the value of the chips isn’t fixed, and will instead fluctuate depending on the popularity of the casino, the number of other gamblers and the regulatory environment for casinos.
Oh, and instead of a friend, imagine it’s a stranger on the internet who might be using a fake name, who might not actually know how to build a casino, and whom you probably can’t sue for fraud if he steals your money and uses it to buy a Porsche instead. That’s an ICO.”
Cost goes before the profit. A wise man once said, “The rich invest in time, the poor invest in money”. Take time if required. But never fail to choose the right ICO to invest on.
List your ICO detail at the top 85+ free ICO listing sites and get more investor for your initial coin offering.
ICO listing is the source where you can list your ico detail like Pre ICO and ICO detail, roadmap, whitepaper, explainer video, team members, token price, number of token and every information that can attract your investors.
Here is the top free ICO listing websites where you can submit ICO detail.
|Web Page||DA||PA||Moz Rank||Ip Location|
|https://bcfocus.com/||40||38||3.8||Central Singapore Community|
|https://icogens.com/||12||15||1.5||Thanh Pho Ha Noi|
Top ICO Airdrop Program detail submission sites list where you can submit your Airdrop or Bounty program detail.
It helps to bring you the best new ICO coins that are active, upcoming or in discounted pre-ICO. Browse the Airdrop listings to discover free initial coin offering.
|Web Page||DA||PA||Moz Rank||Ip Address||Ip Location|