Author Archive David Adamson

Those working in the world of search engine optimisation will know that it is a bit of a balancing act. There are over 200 ranking factors set out by Google, and covering all of these is necessary to usurp the competition and achieve your SEO goals. Yet with so many ranking factors, it is all too easy for certain aspects to be overlooked or even forgotten. 

That said, many businesses overlook the impact that their CMS has on their websites’ performance. 

When someone chooses a content management system, the main objective will be finding a platform that supplies the right tools and solutions to facilitate their web design vision. Unfortunately, SEO is rarely at the top of the list of priorities when picking a CMS. This oversight  can end up costing you in the long run. 

Understanding the ways in which a CMS can affect SEO is crucial for businesses hoping to rank well on Google. To better comprehend this relationship, we spoke to Paul Morris, managing director of Bristol SEO agency Superb Digital. Paul explained how a CMS can have a positive, or negative, impact on search ranking and what to do if you feel you’ve made the wrong decision.

What is a CMS?

First things first, and to avoid any confusion, it is important to know what a CMS is and how it functions. 

A content management system makes it possible for users to create and manage a website with relative ease – no coding required. Rather than toiling  with confusing code that takes ample time to study and understand, a CMS presents you with a user-friendly interface. This interface allows a user to produce, modify, manage, and publish content on their website.

This also extends to deciding on the overall design of the website. With a CMS, it is possible to use templates and extensions – whether these are included or downloaded/purchased from an external developer – to craft a site that perfectly matches up with your vision. 

While a CMS is built to essentially hide the confusing code from users, it is still possible with certain platforms to directly view and edit a site’s HTML and CSS. As a result, you are able to make small alterations and fine-tune certain elements of a site. This means you’re not restricted in your site building endeavours. 

There are many CMS software options available on the market today. Popular choices include: 

• WordPress
• Joomla
• Magento
• HubSpot CMS Hub
• Drupal
• Wix
• Shopify

Aside from the fact they require no prior knowledge of coding or script, there are numerous benefits gained from using a CMS. It is easy for multiple users to access and collaborate through a CMS – all at the same time. They incorporate built-in security features, updates are easy to make, and most major CMS providers offer dedicated customer support. 

Another positive with CMS platforms, and most pertinent for this very guide, is the integration of SEO features and extensions. 

How can a CMS affect SEO? 

What many CMS users fail to consider is the impact that a system can have on their wider SEO strategy. As for which camp your CMS falls in, this is dependent on numerous factors. These include: 

Built-in SEO features and plug-ins 

In terms of the SEO friendliness of a CMS, this starts with what built-in features – if any – they include. 

Certain platforms offer built-in optimisation features from the get-go. Joomla, for example, provides users with a chance to add meta descriptions and keywords to each web page before publishing. However, this alone isn’t enough to truly optimise your content. Fortunately, Joomla offers SEO extensions like EFSEO and Google Structured Data, giving you additional power and specialised features to push your search optimisation to the next level. 

Unfortunately, not all CMSs are created equal. Even those with built-in SEO features have their limitations and often require plug-ins to bridge the gaps. If additional plug-ins are not an option, this will seriously limit what you can achieve with your on-site SEO efforts. 

Crawling content 

For your content to be considered by Google for its search rankings, it needs to be crawlable by Google’s search bots. After all, if Google cannot find your content, it doesn’t exist as far as they are concerned. 

While a CMS typically won’t get in the way of your website being crawlable, there are situations where it can affect this area of your SEO. That’s right – your CMS can cause various elements of your website to become uncrawlable. 

One of the main culprits for this is when duplicate pages are generated by your CMS. This can occur if a visitor’s ID is added to every URL on your site. Google doesn’t like dynamic URL strings like this. It confuses their bots, which, in turn, results in your site not being ranked correctly. 

With the right CMS in place, you don’t have to worry about your content being avoided by Google’s crawler bots. 

Website performance

Out of the 200+ ranking factors, there are certain ones which take priority over others. Website performance is one of those factors. If your site is sluggish and unresponsive, wave goodbye to any thoughts of landing on Google’s first page of search results. 

When it comes to website performance, this can be impacted in different ways. The website host you select plays a big role in load speeds, for instance. With that said, another key aspect is the CMS you have chosen. 

The best CMS platforms are built with site speed at the forefront. They include elements – whether this is themes or plug-ins – that intend to do the opposite of slowing down your pages being loaded. They cover all of the technical aspects in the background, ensuring your site is firing on all cylinders externally. 

On the other hand, there are CMS platforms which can have a negative effect on your site’s performance. They can utilise themes that are overloaded with components which take a relative age to load. Considering even a one second delay can have repercussions for your SEO efforts these days, that’s bad news. 

What you need to do if you have a bad CMS

Identifying a sub-optimal CMS is the first step on the road to better ranking. While a bad CMS isn’t great for your SEO efforts at present, there’s good news: there is light at the end of the tunnel. First, however, there are certain steps to be taken.      

Assess the situation

Before you move from your perceived ‘bad’ CMS, ensure there’s nothing that can be done to improve the SEO situation on this platform. For instance, it may not supply you with SEO tools right out of the box, but there could be an all-in-one SEO plug-in available that solves all of the issues with your current system. 

Okay, that’s unlikely. Yet it is important you fully assess your current situation before deciding to proceed. 

Understand the effort required to move

So, you have come to a decision: you will be moving your website to an entirely different CMS. That decision was likely an easy one to make. What’s less easy, however, is actually completing this move successfully. 

Make no mistake, switching to a different CMS – particularly if you want to keep your website in its current form – is a difficult, time-consuming, and costly procedure. Make sure you account for all of this before you venture forward with this massive undertaking. 

Select your new CMS

If you’re moving to a new CMS, it’s well worth doing your research.  That said, with so many options available, it can be tricky to select a CMS with full confidence. Different systems have different pros and cons, so trying to weigh up all of these is not straightforward. 

When we spoke to Paul, he recommended two main CMS platforms: WordPress and Shopify. These are among the most popular systems on the market today, and for good reason. They pack in a lot of features, including the necessary tools required to improve your website’s SEO. 

Ask An Expert      

A good CMS exists as a foundation for an SEO campaign to be built upon. For this reason, it’s important to choose a system that benefits your strategy. If the technicalities of web development and hosting aren’t your cup of tea trying to tackle a CMS transfer on your own is likely too much. This is where receiving assistance from a professional outlet is highly recommended. 

When you pass on this task to a professional agency, this instantly takes a lot of stress off your shoulders. Just make sure you opt for an agency which knows exactly what it’s doing when it comes to switching CMS platforms. The last thing you want is for this transfer to go wrong, which will only cost you further time and money – and it could further impact your SEO strategy. 

Halloween is a great reason to keep oneself in line and increase sales. To achieve maximum results, use as many channels of communication with the target audience as possible provided by top digital marketing company. For example, the union of SMS and email newsletters work great for any budget.

SMS will allow you to briefly and quickly inform Central Asia of a favorable offer. And in emails, you can add more details, colorful illustrations, and play on the emotions of a potential client.

In this article, we have collected for you the most exciting ideas and examples of how to make money on Halloween using email and SMS newsletters in 2021.

Halloween marketing newsletter to boost sales in 2022

Halloween is a favorite holiday for many people. Many attend parties dedicated to this day. And for them, you need to create an appropriate image. Halloween preparation time is a gold mine for cosmetics, clothing, and accessories stores. Also, candy shops can benefit from the holiday, because it is impossible to organize a festive table without them.

Advertise related products in the email newsletter

If you have taken care of creating a unique collection for Halloween in advance, now it is essential to quickly and efficiently notify customers about the availability of thematic products. The email newsletter will help you with this, and you can show the recipient their photos right away. The newsletter can be built according to the formula – more product demonstration and less unnecessary information.

H&M Halloween Collection. The newsletter is illustrated with examples of specific products. The prices are indicated, thanks to which the client will be able to understand how much the Halloween look will cost immediately.

A collection, which can help you with a full-fledged image from the Yoox store. The goods in the letter are grouped, which will make it easier for customers to choose from.

A specially created for Halloween collection of sweets from the famous British producer Hotel Chocolat UK. Chocolates in the form of skulls, pumpkins, bats, and ghosts are in high demand on the eve of the “scary” holiday. The mailing list is designed in thematic black-and-orange colors, and a maximum of product photos is presented.

Customize your Halloween product line

Far from everyone has the opportunity to create a separate collection for this holiday. But this holiday can still be profitable if you find the right approach.

Create a thematic selection of what is already in the assortment, and give it all to the user in a beautiful wrapper of the Halloween email newsletter.

The CONSUL Swiss watch store decided to increase profits during Halloween and sent the target audience a selection of watches in colors corresponding to the atmosphere of this holiday (black, orange, red). Please note how succinctly the letter is made. At the very beginning – an enticing picture with a pumpkin. Next, there are photos of watches, grouped by color, and prices. Nothing extra.

Estee Lauder decided to send customers a selection of cosmetics in dark and unusual colors since it is in demand for parties. An additional promotional code when buying for a certain amount motivates customers to complete a more substantial order.

Lancome decided to sell more ordinary red lipsticks during the exploitation of the holiday. A vast number of users will acquire it, as it is suitable not only for celebrating Halloween, but also will be useful in everyday life, saying the following: “Happy Halloween! Celebrate the worst day of the year with our iconic Matte Shaker liquid lipstick. ”

Discounts on all Halloween products

Many companies go in an even more straightforward way. They do not think about the conformity of goods to the holiday theme but make discounts on the entire assortment. Nevertheless, it works.

A 13% discount on everything from a skateboard, snowboard, and clothing store for these sports. The only thing that can connect this promotion with Halloween is the number 13. However, the discounts have never been ineffective, so the company will make a profit by using the festive mood of customers for its benefit.

Email Halloween Event Invitations

Entertainment establishments can make good money at parties and other themed events. And some companies organize free events to increase customer loyalty.

To attract more people, combine two communication channels: send an SMS in advance with an invitation to the institution, and after it – an email reminder in a festive design with details. In the email, place as many details as possible about the event or the contact phone number so that the person can call.

Do not forget about atmospheric design.

Halloween image emails and SMS

This holiday is another reason to make your brand more accessible and loved among the target audience. Halloween is a great excuse to increase company recognizability. But at least, you need to think through an exciting newsletter, contest, or giveaway.

Contests, pranks, giveaways, interactive email campaigns

They are great helpers in business promotion. Halloween is another reason to hold a contest, joke, or giveaway. Notify users of it using a colorful email with a detailed description of the action and a resounding appeal to action.

Interactions always work well, as they act on the “inner child” that is in each of us.

Halloween atmosphere in the design and text of the email newsletter

To convey the festive mood you need:

• Design made in thematic shades: black with orange;
• The presence in the design of the letter of Halloween symbols: pumpkins, bats, etc. .;
• Words that create a “frightening” atmosphere;
• “Scary” numbers;
• Halloween slogans.

Black and orange color scheme

Be concise and carefully combine these shades. The central part of the background on which the text will be located is better to make black so that white letters are well-read on it. Choose orange so that it does not hurt your eyes. You can use several of its shades, but no more than 3.

Halloween symbols in the design

Add bats, spiders, pumpkins, ghosts to your letter design – anything that will be associated with the “creepy” atmosphere of this fall holiday.

“Scary” and at the same time, cute design: a charming cat with vampire’s teeth, bats, and funny ghosts – what else is needed to convey the “eerie” and at the same time, joyful Halloween atmosphere.

Words that convey the atmosphere of a “scary” holiday

Use in the headline and body of the letter all the epithets associated with Halloween: “scary,” “terrible,” “awful,” “devilish,” “hellish.” You can come up with something of your own, as these words are already quite hackneyed.

“Scary” numbers

To convey the atmosphere, use symbolic names. Usually, spooky associations cause sixes, and 13. For example, 66% for Halloween, especially. 

Bright Halloween headlines

In America and Western Europe, where the holiday comes from, children go home in costumes this evening and ask for sweets with the question “Trick or treat?” Variations of this question can be used in the mailing list. This will help to convey a festive Halloween atmosphere and “beg sweets” from the target audience.

M.A.C. conveys the Halloween mood with the heading “Beauty or Life,” and also offers a selection of products for holiday makeup. All this on a “creepy” black background with orange accents.

The rules of multi-channel marketing in email and SMS mailing

Combining email with SMS is very profitable since you can combine the advantages of these two channels in one campaign.

Email allows you to transfer more information to the user and immediately force him to perform the target action (for example, go from the letter to the website of the online store and quickly place an order). Still, the person checks the mail only several times a day. SMS, most likely, will be read in the first 3 minutes from the moment of receipt.

Therefore, in the end, we decided to give you some tips on the proper combination of SMS and email newsletters to rationally use the advertising budget and get the maximum benefit from the campaign:

First, send an email, then SMS. For example, notify the target audience of the Halloween event in advance (for example, two weeks before the holiday). In this letter, give all possible details. And send SMS on the eve to remind the person of the time and place.

If you want to save on mailing, send SMS only to those from whom the response to the email was not received.

You can add a newsletter to this Viber chain. This will help reduce the cost of the campaign. You can save by replacing ppc ads with messages in Viber. First, warm the audience with a message in the messenger that you will soon launch a holiday sale for Halloween. Then, send a bright message to an e-mail with all the details. To users who have not made a purchase, send SMS with a notification that there are still discounts, but the promotion is ending soon.

Combine short and concise SMS with detailed, colorful emails to make Halloween not only fun but also beneficial for your business!

If you want to improve your online product sales in 2026, These 10 ways will help you to boost your ecommerce business sales using ecommerce marketing. Let’s get started.

What is Ecommerce Marketing?

Ecommerce marketing is a tactic which is widely used by marketers in order to boost up their business. If a brand wants to sell its products online, it needs to follow an ecommerce marketing strategy. It can be done by using various strategies such as social media marketing, email marketing, search engine optimization and many more.

These strategies can be used individually or in a combination of all. An ecommerce site is the website of any company that sells its products and services to the customers online. A well designed ecommerce site will have an attractive appearance with relevant content and powerful features.

10 Ways to Boost E-Commerce Sales in 2026

Done setting up your e-commerce store? Now you might be wondering about the ways to boost e-commerce sell. Boosting e-commerce sell is not that difficult as it might be appearing to you now. You just need to focus on some key factors of eCommerce marketing to keep pace with the market. Give a thorough reading of our article.

1. Building Email list 

It’s a big task, yet nothing to fret over. There are many ways to create an email list without killing much of your precious time. 

While building a tribe of a loyal customer, you are also verifying some critical business tasks:

• You are targeting the people who were interested even before you try
• You don’t have to pay for ads on social media to send promotions
• You are building a community, it is an opportunity.
• Customers get curious in this way rather than paid ads.

The good news is that email is in full control of yours. Social Media on the other hand have the chance to get shut down for a whole day or more. 

2.Building a solid email marketing strategy

To stay on tracks you need to implement a solid email marketing strategy. Narrowing down the things you do:

• Sending weekly newsletters to visitors
• Make segments on the type of audience, what type of products they are interested in, or bought before.
• Keep an eye on their preference while receiving an email promotion
• Gather knowledge about what is their idea of your store
• Segment from the subscriber list.

3. Popups

Popups can work amazingly when it comes to building email list strategies. But always keep an eye on the fact that the popups don’t appear irritatingly.

Therefore, it is best to trigger your customers when they spend a certain degree if the time on the page. You don’t want to repulse your customer who is eager enough to visit your page, so follow this way.

4. Using Image

Accurately using image plays an important role in boosting e-commerce sell. Things that you need to bear in mind while using an image are:

1. Make sure to add high-quality images. Seeing is believing, so it requires a higher quality to appear satisfactory to eyes.
2. Add images of the same product from different directions. Thus, it becomes more convincing.
3. Better to use large images. It will get shared on social media.
4. Avoid clichés ( like shaking hands and facing camera)
5. Make sure you are giving the exact photo of the product you are talking about. There should be similarities between the descriptions and the photo. 

Images help the buyers to have a good at the thing they want to buy, color, size or look form a different angle, thus they make the decision to buy depending on the picture. 

Images help largely selling products like:

• Food;
• Clothing;
• Accessories;
• Utensils;
• Instruments;
• Real estate; etc.

Images get shared on social media like Facebook or Twitter or Instagram, therefore customers build up the desire to buy. 

When it comes to testimonials and reviews, use the photo of the review giver with a full name, or else the faceless review appears less convincing to the customers.

Again, if your product works, buyers will share their reviews, with the authentic information and pictures, the selling system will grow naturally. 

Keep on mind about the clipping path services. The editing like background removal, neck joint, or color correcting should not be overlooked. 

5. Scarcity Tactics

Nothing beats the scarcity tactic when it comes to boosting selling. The visitor will be more eager to buy the product immediately if your product is shown to be available for a short time or have limited edition. 

To boost the sell you can add a countdown timer. Or you can make a display saying “only “y” size is available at this price”.

 6. Optimizing Store

Many online stores lose their place because of the scarcity of optimization. Mobile is a portable device, so many visitors intend to shop on a mobile phone. 

Due to not providing the frictionless mobile experience, many online stores are at stake. Your website should be user friendly for all tenets. Optimize your pop-ups too. 

7. Upsell Your Customers

To increase the potentiality in selling, never forget to upsell your customers. Did you know that stores offering upsells get70-95% of their revenue from their renewals and upsells?

Moreover, it is quite effortless to sell to existing customers rather than attracting new customers. 

8. Use Seo plugins

Try to increase your organic traffic by optimizing the e-commerce store. Who wouldn’t want free traffic? You can choose from some plugins to shorten the toil of the process.

Some of them are free while others are paid, but nothing to worry! Paid plugins are pretty affordable. 

9. Reduce Cart Abandonment

Every time your customer abandons their cart you might feel very hopeless. But did you know that by intent pop-ups can help you to minimize cart abandonment? 

Wondering how? Well, the intent pop-ups can make your visitor give a second thought before clicking exit. This will automatically detect when the customer is leaving the page, so they are given a tempting offer one more time to rethink. 

10. Display Social Proof

Ecommerce Marketing – Actionable Plan

This is Pro-Ecommerce Marketing actionable plan that helps your eCommerce project to keep on track and easily achieve your goal.

Stage	Task	Frequency
Basic Setup	Implement Heatmaps	Once
Basic Setup	Install Google Analytics	Once
Basic Setup	Install Google Search Console	Once
	Setup your Google Organic Feed	Once
Basic Setup	Rank your product listing pages for the most relevant keywords on major search engines	Weekly
Content Marketing	Check for seasonal opportunities to write Promotion content in your industry, and add new ideas to your Editorial Calendar	Quarterly
Content Marketing	Check GSC for the top 10 pages on your website with the best CTR (Click through rates)	Monthly
Content Marketing	Otpimize your top 10 PDPs and PLPs with best CTR – rewrite them based on Keywords triggering impressions.	Monthly
	Setup your eCommerce marketing workflow	Once
Content Marketing	Brainstorm Headlines and Titles ideas for future Promotion content and existing ones	Quarterly
Content Marketing	Create a new high-quality piece of content/promotion	Weekly-Monthly
Content Marketing	Check which Keywords are triggering the most leads and sales and impressions for your website	Once AND Monthly
Content Marketing	Check for Promotion Pieces that have been shared consistently and rank well, so you can create even better content pieces on that topic for keywords that are already triggering impressions for you.	Once AND Monthly
Content Marketing	Research Voice search friendly keywords(Longtailwords)	Weekly
Content Marketing	Ensure your top 10 most popular promotion pieces are backed up with Research	Once and Quarterly
Content Marketing	Ensure your top 10 most popular promotion pieces have plenty of Visual media to give your customers a richer experience	Once and Quarterly
Content Marketing	Build internal links to PDPs and PLPs	Weekly
Content Marketing	Check the Business Models of your top 5 Competitors	Once
Conversion Optimization	Check Heatmaps to see potential improvements on how users are browsering your PLP and PDPs	Quarterly
Link Building & Outreach	Search for posts in your niche and look for broken links. Take notes of the URLs with broken links, which are the broken links, and then reach out to the website owner suggesting a page or PDP/PLP on your eCommerce site to replace it with.	Bi-weekly
Link Building & Outreach	Take note of relevant websites that cover in depth the same topic of the pages on your website, and link out to those website as much as relevant.	Bi-weekly
Link Building & Outreach	When you link to a website that is relevant in your industry, reach out to their owners and let them know that you have linked to their websites or featured them.	Weekly-Monthly
Link Building & Outreach	Grow your list of Link Building prospects for a high-quality piece of content in your website	Weekly
Link Building & Outreach	Reach out to 100 link building prospects for guest posting, contextual link building, resources pages link building and broken link building	Weekly
Link Building & Outreach	Check your competitors’ Links and take note of any links you could do outreach to obtain similar links to your site	Bi-weekly
Link Building & Outreach	Do an Image Reverse search on Google and see who’s using your images. Reach out to them asking for a link.	Once AND Monthly
Link Building & Outreach	Join 10 Facebook Groups and start joining the conversation. Over time, you will find lots of interesting connections that could result in opportunities for Link Building.	Bi-weekly
Link Building & Outreach	Promote a Content Piece that you have created. Reach out to others who have linked to similar pieces of content and let them know about yours.	Weekly
Link Building & Outreach	Setup your Mailshake account and start inputting the templates you’re going to use for the different Link Building strategies you’re going to use.	Once
Link Building & Outreach	Setup your Ubersuggest account to start monitoring inbound backlinks	Once
Off-page SEO	Claim your eCommerce brand name on as many social networking sites as possible	Once
Off-page SEO	Using your favorite Ranks Tracking tool, input your list of keywords and start monitoring your rankings	Once
Off-page SEO	Check your rankings on your favorite Ranks Tracking tool	Monthly
Off-page SEO	Submit your site to Citations websites	Once, and then Quarterly Add More
Off-page SEO	Claim your Google My Business page for your eCommerce	Once
Off-page SEO	Check if your site is properly indexed on Google	Quarterly
Off-page SEO	Check the Dwell Time on your top 20 most popular PDPs PLPs and blog pages of your website	Once AND Quarterly
Off-page SEO	Reach out to website owners to remove links that you identified as irrelevant on your Audit stage	As needed
On-page SEO	Check if you have implemented Social Markups, such as Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins	Once
On-page SEO	Implement Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins	Once
On-page SEO	Check if your most popular PDPs and PLPs have relevant Calls to Action (CTA)	Quarterly
On-page SEO	Check if your URLs contains dates or .html, eliminate the dates where appropriate, and do 301 redirects to the new URLs	Once
On-page SEO	Check for content hidden behind Javascript and Flash. Replace them with HTML native features.	Once
On-page SEO	Apply rel=”canonical” tags to pages on your website that may be too similar and could be treated as duplicate content. i.e. product pages with similar titles, text copy	Once AND Quarterly
On-page SEO	Check for ‘no-follow’ internal links on your site. Are you linking to other PDPs and PLPs of your website with nofollow tags? If so, make sure they’re ‘do follow”.	Once AND Quarterly
On-page SEO	Make sure you’re not using iframes on your website.	Once
On-page SEO	Check Google PageSpeed Insights on your top 10 most popular pages	Monthly
On-page SEO	Create contextual links in your articles to other internal PDPs and PLPs of your site	Monthly
On-page SEO	Compress the images on your website	Once OR Every week if not automated
On-page SEO	Implement Accelerated Mobile Pages (AMP) on your eComm website	Once
On-page SEO	Check if your Title tags include relevant keywords and are optimized for maximum CTR, rewrite them as needed	Monthly
On-page SEO	Check if your Heading tags include relevant keywords and are optimized for maximum CTR, rewrite them as needed	Monthly
On-page SEO	Check if your Meta Descriptions include relevant keywords and are optimized for maximum CTR, rewrite them as needed	Monthly
On-page SEO	Check if your URLs are short and descriptive of the Products that you’re selling	Quarterly
On-page SEO		Once
On-page SEO	Check for Duplicate Page Titles	Quarterly
On-page SEO	Create your sitemaps.xml	Once OR Every week if not automated
On-page SEO	Submit your sitemaps.xml to GSC	Once
On-page SEO	Test if your website is mobile-friendly on Google PageSpeed Insights	Once
On-page SEO	Perform a full SEO Audit on your website	Once AND Quarterly
On-page SEO	Check if your PDP and PLPs have a good structure, that favors readability.	Once AND Monthly
On-page SEO	Check if you’re using Latent Semantic Indexing Keywords in your pages.	Once AND Monthly
On-page SEO	Check if you have added Social Sharing features on your PDPs and PLPs.	Once
Research	Keywords Research	Once AND Quarterly
Research	Create Topical Clusters on your eCommerce site	Weekly
Research	Leverage Social Proof	Weekly
Research	See which keywords you’re already ranking for.	Once AND Monthly
Research	Research the Keywords your competitors are ranking for.	Once AND Quarterly
SEO Audit	Check on your most popular product pages if your images have ALT tags. Always prioritize the ones getting the most visitors.	Monthly
SEO Audit	Check if you’re using structured data markup and schema.org	Once
SEO Audit	Implement schema.org tags	Once
SEO Audit	Check GSC for Crawl Errors and URL Errors	Monthly
SEO Audit	Check for HTTP Status errors	Bi-weekly
SEO Audit	Check for Title Lengths above 75 characters	Quarterly
SEO Audit	Check for Meta Descriptions above 160 characters	Quarterly
SEO Audit	Check for Thin Content	Quarterly
SEO Audit	Create your Robots.txt file	Once
SEO Audit	Check for Duplicate Pages	Once AND Quarterly
SEO Audit	Check if any of your product pages or blogs have content that was copied from another source using Copyscape	Once
SEO Audit	Check for Redirect Errors on GSC	Once AND Quarterly
SEO Audit	Check if there are any strange Anchor Texts coming from backlinks to your website	Once AND Quarterly
SEO Audit	Check if the product pages of your website are receiving a good amount of internal links	Once AND Quarterly
SEO Audit	Check for low-quality incoming backlinks	Once AND Quarterly
SEO Audit	Check your website structure. Is your content buried down internally on your site?	Once AND Quarterly

There is no question that 70% of customers get convinced through the reviews. Do the following to boost your selling:

• Add ratings
• Encourage customers to write reviews, create offers, or gift items for reviewers.
• Get connected with your loyal customers, ask for reviews.
• You can also ask for testimonials, though they differ from reviews.
• Make sure that the testimonials are not of a fake profile.

Final Thoughts

Ecommerce marketing is the process of creating, promoting, and selling products or services through electronic systems such as a website, email, or social media sites. Ecommerce marketing covers the entire funnel. Therefore, it covers acquisition, engagement, conversion and retention.

The first step of ecommerce marketing is finding your customers. Every business should start with a landing page to gather email addresses from potential customers. Once you have their email address you can then send them offers and deals to entice them to buy.

If you are inquisitive about ways to boost e-commerce sell, this article should be helpful enough to shower e-commerce knowledge on you. 

Moreover, you can think of implementing live chat, integrating Instagram, showcasing top-selling items, offering a money-back guarantee, and last but not least being honest in your sales copy will definitely help you to attract customers, thus boosting sell.