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Category Archive Digital Marketing

ByDavid Adamson

11 Ways To Get a Quality Link For Your Ecommerce Website

Backlinks are very essential for SEO and SERP ratings. Search engines understand that it takes significant effort to influence the content of another website. This is why search engines include backlinks as a criteria for ranking search results. Ranking high in search engine results increase the chances getting more traffic.

Online stores or eCommerce websites need traffic. The more the traffic, the higher the chances of making sales. Therefore, eCommerce stores need quality backlinks to increase chances of making sales. Here are 11 ways to get quality links for your eCommerce website.

ecommerce marketing

Join Online Forums and Show Your Expertise

Online forums offer a good opportunity to showcase your expertise. Register at online forums and show your expertise. You can enlighten members of the forum are discussing about eCommerce plugin, you can contribute by emphasizing the importance of the Multistep Checkout with Phone Number Login plugins for website.

Forums offer baclinking opportunities if they allow members to drop links as part of their comments. If they do, you can drop links to related webpages after contributing to discussions. In cases where forums do not allow members include links in comments, you can include the link to your website as part of your profile.

Link The Website To Official Social Media Pages

Social media is the website with the second highest amount of traffic. It provides a great avenue for getting quality backlinks to your website. To do this, create a business social media handle or page. After creating the social media handle, link your website directly to that handle. The linking should be done such that you can share the contents of your website to your social media pages in one click. With that done, proceed to share contents from your website to social media on a regular basis.

Develop Quality Content

No matter how good your backlinking efforts are, they will fail if your contents are not of good quality. The first step to getting quality links is by developing quality web content. With quality web contents, all other backlinking efforts will work seamlessly. Your contents should delight your target audience.

Do not write too many words unless where necessary. Avoid clogging up content and allow for whitespaces. Use related images and. to emphasize the idea you are selling. Images should not distract your target audience from your message.

Pitch Your Content to Other Websites

Pitch your content to other websites that are related to your niche. After developing quality content, reach out to other websites and inform them that you would like to post your content on their website. When pitching content, emphasize what the website you are pitching your content to stands to gain. Make them understand that they stand to benefit from the relationship as well.

There are also numerous platforms that allow for guest posting and guest blogging. Research to find out such platforms that are related to your eCommerce website. You can guest blog on those platforms and insert links to your websites in the posts you share.

Undertake Novel Research

Discovering new facts is a good way to boost your eCommerce website. Undertake research on sectors related to your niche. Gather, analyze and interpret information. After concluding your research, put out your novel findings for all to see. To get more links, create infographics showing the details of your findings.

In the infographic, add a watermark that references your eCommerce website. Also add links to the infographics you create. Images tend to travel further than written content. Your next backlink may just come from an image instead of a phrase of text.

Use Internal Backlinks

Instead of waiting till when you get external backlinks, you can create internal backlinks to your website. An eCommerce store sells products. Some of these products are sold in bundles. You can insert the links to individual products when listing out the products in a bundle. Instead of having to search for a single product from a bundle, web users can simply click on the anchor text.

Create a Content Based Platform

Content based platforms are great avenues for getting backlinks. The platforms where you pitch or share contents are content based platforms. You can either use external content-based platforms like medium or you can create your own blog or news section. If you are creating an external platform, ensure to link it to your website.

After creating a content based platform, post quality and relevant contents on a regular basis. If you want to promote the WooCommerce Whatsapp Order plugin, you can develop content on “The best plugins for eCommerce website”. In the content, insert links to the plugin using the name as the anchor text.

Employ User Generated Content

People trust what other people say about a brand than what the brand says about itself. You can use it to get backlinks to your eCommerce website. You can partner with third party review websites. Encourage your customers to give their opinion about your products or services after each purchase.

Instead of just sharing the content on your website, you can partner with third party review websites to showcase the opinion of users. Of course, it will include links to your website. This approach improves your NPS and also gives your eCommerce website credibility.

Repair Broken Links

Broken links may just be the reason why you are not getting enough backlinks to your website. If you had to do a overhaul of your website, it is essential to crosscheck the status of your backlinks. Some of these links may be broken as a result of website changes. Change the URL where necessary and fix all broken links.

Broken Linking Fixing

Register At Online Directories

Search engines offer local search results. They provide web users results of related website located closest to them. Besides the SEO benefit, local search also offer an opportunity to get quality backlinks for your eCommerce website.

Register at online directories and give the details of what you are selling on your eCommerce website. Also include the link to your website as well. If you are an SEO company, search engines will place your business as a result in its online directories. Besides search engine online directories, there are also many other online directories. Registering at these directories and including your website is another means of getting quality links.

Start An Interactive Forum

Interactive forums are a good means of getting backlinks. However, third party interactive forums can be limited in what they allow members to do. You can create your own interactive forum where customers and potential customers can contribute. You can either use social media or allow for comments on your blog.

To get backlinks from the forum you created, add links to your website as part of your profile or description. You should also respond to comments on the forum. After responding to comments, do not hesitate to include the necessary related links that will assist the people whose comments you are trying to resolve.

Getting links is one thing, but getting quality links is a totally different thing. It is even more difficult for an eCommerce website that is mostly about selling products or services.

ByDavid Adamson

Top 10 Best Global SEO Service Provider Companies

Since the inception of eCommerce, there has been more focuses on getting organic web traffic on your website. Search engines are the major sources of organic traffic as most people often consult them for answers. However, search engines often rank websites appearing as search results using certain criteria. The extent to which your webpage meets these criteria will determine its ranking among the results. The process of aligning your webpages to meet the criteria set by search engines is known as Search Engine Optimization or SEO.

Certain individuals have mastered the details of search engine optimization. They have gone on to establish their own companies. These companies have proven themselves over the years to provide top notch SEO services to various companies all over the world. In no particular order, here are the top ten global SEO service provider companies.

Web FX

digital marketing company

Web FX is one of the best SEO service platform. This company is a digital marketing agency with more than five years of work experience under its belt. It specializes in generating sales through improved web traffic. The company has helped various companies generate millions in sales using the best SEO strategies. Despite over 600 review, Web FX maintains a five-star rating. Despite their service being pricey, there have been little or no complaint from its client. The money spent is often worth it considering the results.

Boostability

Boostability is a digital marketing firm that offers website, social media and SEO services. It is popular for helping small businesses establish a strong online presence. This company offers SEO services at a more affordable rate compared to the competition. It uses both paid and organic SEO techniques to help boost the online presence of its clients. The reviews about this company has been very positive with clients ascertaining that Boostability is knowledgeable, transparent and easy to work with.

Neil Patel

Neil Patel has carved out a niche for itself in the digital marketing industry. It has been able to create a reputation for itself in content marketing. This SEO service company employs a no ads and organic traffic content approach to marketing. The company’s blog has been able to get about 3.5 million to its blog without using ads or any other form of paid marketing. This company is a proof that content marketing still works.

Big Leap

If you are looking for a SEO company to oversee the technical SEO of your website, then look no further than Big Leap SEO Company. Sometimes, the solution to your SEO problems lies in your technical SEO. The regular SEO techniques may no longer suffice and it will take the efforts of a SEO professional. Big Leap has created a reputation as technical SEO and content strategy experts.

SEOValley Solutions

SEOValley Solutions

SEOValley Solutions is a digital marketing company that specializes in all forms of digital marketing. It services ranges from social media marketing to content marketing and search engine optimization. It specializes in helping small businesses scale growth. This company understand the competition small and medium scale businesses face when growing and are committed to helping them grow.

Reach Local

While the internet may be a global market, it will be wrong to ignore your locality. If you cannot serve your locality, you will not be able to serve customers in other countries. No matter how well you use the Woocommerce name your price to combine products, it will be useless if nobody gets to see them. Local search increases your chances of conversion as the customers are close to you and there are almost no barriers that can stop you from selling. If you are looking for means to conquer local search, then Reach Local is your go-to company.

Delante

Delante

Like many other SEO companies, Delante offers the complete digital marketing services. However, it has proven to be a good company to provide you with exceptional SEO services. It major SEO techniques are long-tailed keywords and paid advertising. Long-tailed keywords help your website to target very specific audiences that are most likely to convert. There is no better way to increase sales and conversion than through combining paid advertising and long-tailed keywords.

FatJoe

Talking of the criteria used in ranking webpages that appear on search results, backlinks are considered to be very important. The reason is that it takes considerable effort to influence what appears on the webpage of another website. FatJoe takes pride in helping to increase the amount of backlinks your website has. Opting for this company means that the content of your website is more likely to appear on other website and can be linked back to your website.

SEO Inc

SEO Inc is a website that has proven its commitment to helping business grow their online presence for more than 20 years of its existence. This company specializes in all form of digital marketing services. It uses both paid and free marketing services to boost the online visibility of its client. SEO Inc is also a website design company and can help you build your website from scratch to ensure that it is an SEO oriented website.

OuterBox

One type of website that requires traffic are eCommerce websites. These websites require traffic because it increases the chances of conversion. Without traffic, using Woocommerces smart coupons will be useless as there will be no customers to patronize your business. Outerbox takes pride in developing working SEO strategies for eCommerce websites regardless of the platform used in developing their web stores.

All the companies in this article are the best in SEO in their own rights. The different SEO companies have their various areas of strength. It is best to consider your SEO needs, your budget and other related factors before deciding on which company to opt for.

ByDavid Adamson

10 Customer Habits to Keep in Mind When Creating Your Online Shop

Optimizing the customer experience is a great way to gain new customers. This is also one of the best ways to retain customers. Nevertheless, both merchants and other organizational leaders ignore the buyer before and after the sale. The biggest obstacle to getting started is usually the customer’s misunderstanding.

A thorough understanding of your customers is the key to achieving your core business goals. Whatever you want to create (or tweak) for customer service, create more engaging content or other sales. It is essential to know your customers better than you do.

This resource has ten customer habits to consider when creating an online store.

Let’s get started.

1. Engaging Web Design

It doesn’t matter if your niche has a better product and better customer service. If the online design of your business is awkward, your online business presence is doomed to fail.

You can pay a large amount of money to a web designer or learn coding to create a profitable online store. Design elements should attract visitors, such as B. Use full-size images and minimal text to avoid disturbing you. Website design should attract the attention of website visitors.

2. Speed Up Your Site

Customers expect a professional, reliable, and trustworthy website to load and launch quickly. The average user doesn’t want to wait more than 2 seconds!

We live in an age of instant gratification, where immediate results are expected, and everything else is very disappointing. 79% of online shoppers say they will no longer visit an online store if they are not satisfied with the way it works.

Ensure your online store is fast with our checklist and the following guidelines: avoid page redirects, enable compression, improve service response times, and use browser maintenance.

3. Create Interesting & Useful Content

Creating great content for people who want to buy your product is a great way to drive traffic to your website and provide helpful information that puts your brand as an authoritative voice in your industry.

4. Develop a Loyalty Program

Reward customers for their loyalty. Building a member of in-store commitment is another way to increase conversions for current customers by rewarding them for repeat purchases.

Creating a loyalty program can be as easy as rewarding customers for their second purchase from your store or for a set amount of dollars. In your annual reports, you can easily see the dollar amount and the total number of orders which are your primary customers. You can also check which variable of your product is most demanding through WooCommerce variable pricing plugin record. 

5. Apply Intelligent Customer Engagement

An optimized customer experience pays off in terms of sales and customer loyalty. Understanding well can be a source of customer insight.

Contacting customers in real-time is easy with new tools. Messenger is becoming an increasingly popular customer service channel, and tools like Drift allow you to communicate with your customers as they browse your site.

These channels serve as a means of understanding customers. Your customer loyalty data, regardless of the platform, will help you know them better. Work with your customer service teams to find patterns and act on generated statistics.

6. Offer Excellent Online Support

Your consumers need to know that they will receive after-sales support when required. Post-purchase problem solving and pre-purchase consultation can turn potential buyers into loyal and repeat customers. With the integration of the WooCommerce pre-order plugin, you can engage your customers before any offer or service.

The most complete and helpful support service is 24/7 live chat. This tool can increase overall website conversions by 10% or more. However, if you don’t have the resources to provide 24/7 support, you need to provide a service to help the staff during business hours.

7. Offer Deals & Discounts more Often

With significant discounts and rebates, you can be ahead of the competition. As 64% of consumers want personalized retail offers, be sure to gather consumer information every step of the way to get the right offer at the right time.

If the purpose of your store’s website is to generate sales, advertising is essential! 50% of buyers buy if an offer or advertising is included. Another win-win option is to offer a subscription option to collect customer information!

8. Create More Robust Buyer Personas

Many retailers make the mistake of using general demographic information like age, occupation, and location to attract shoppers. These data points don’t provide enough information to create a message that sounds emotional to your audience.

One way to take a closer look at your customers’ preferences is to use the Purchases tab in Google Analytics to see which social networks, industry blogs, and professional forums drive traffic to your site. Then apply this information to your characters to understand where and when you can embrace them more effectively.

9. Put Customer’s Feedback & Reviews

Most online shoppers spend time reading and interacting with reviews and reviews before purchasing, while 93% of consumers believe thoughts influence their online shopping decisions. If he doesn’t tell you how important customer feedback is, that’s fine!

Waiting for feedback is responsible for impeccable customer service, quick response time, and transparency of business practices. By working with previous customers to strengthen their dynamics, you expand your customer base and attract more loyal customers.

10. Build Your Social Networks

According to social media posts, consumers are 71% more likely to make a purchase. So be sociable! New word of mouth allows your consumers to share and rate your products and products.

Most online shoppers use at least one social media channel. Therefore, opportunities for social sharing benefit everyone. This allows the buyer to either share the products/services they are considering or buy by creating free advertising for your store!

Proper placement of the Share button will ensure that the purchase doesn’t distract you. Still, it is convenient for the user to display the purchase.

ByDavid Adamson

Mistakes Made By New Startup Businesses and Law Firms Marketing

Beginning a business or a law office is serious; there’s a great deal to consider, a ton question, and a ton of missteps you can’t stand to make. However, all “what uncertainties” aside, there are a ton of energizing opportunities that can emerge out of going into business or law office.

In order to maximize your chances for success, it’s important to identify the areas of risk, and recognize the common startup mistakes. In fact, most small businesses fail within the first five years of operation. Believe it or not, marketing is one of the most common areas for error for startup businesses and solo law firms.

Read on to learn how Coin Ideology Digital marketing plan can help you not only avoid these marketing mistakes by startup business and law firms, but help you get your business started on the right foot.

1. Speed Spending

Most small businesses and solo law firms hit the ground running and have a pool of money or resources set aside for marketing. However, it’s also really easy to spend that money very quickly without seeing any return or determining which marketing channel or medium works best for your target audience

With a carefully crafted affordable legal marketing program, not only do you have a good strategy mapped out and personalized just for your law firm, you are also investing in a legal marketing program that is not only affordable, but that will yield positive, measurable results.

2. Change the Channel

Another common mistake that startup businesses and solo firms make when first starting out is by putting their marketing resources to the wrong channels.

It’s safe to stay that most startups recognize that digital marketing is important today, but might be unaware of how to effectively go about this.

For example, many startups and firms will set up a Facebook page, throw some money towards paid ads, and call it day. This is a recipe for disaster…and failure.

It’s not to say that social media or paid ads are ineffective, but first it’s important to determine which marketing medium or channel is the best for your particular target audience.

Consider another example. If the majority of your audience uses social media to find a law firm or an online directory, then it would be more worth your while to put your marketing resources towards those channels. When crafting an affordable legal marketing program, part of your strategy will involve this step.

3. Bring on the Brand

Branding your startup business or law firm is important—no doubt about it. But like anything, there is such a thing as spending too much on “perfecting” your brand.

For example, a common error that many startup businesses and law firms make is redesigning their website and/or logo over and over and over and over… By doing this you aren’t giving your audience much of a chance to make the connection between your business or firm name and your brand.

Remember, digital marketing and brand recognition don’t happen over night; these steps can take time.

However, if six months to a year have gone by, and you don’t think your brand is really working for you, then it might be time to revisit your strategy.

With an affordable legal marketing program, you have the opportunity to define your brand and a customized marketing strategy that drives results.

4. Measure Up

Finally, one of the biggest mistakes—and challenges—of startup businesses and solo law firms is properly measuring the results of their marketing efforts.

As we mentioned above, it’s easy to throw money into marketing—especially in the beginning. But it’s also smart to see which marketing channels, mediums, and strategies are yielding the most results and driving in the most case intake.

It’s important to determine what is working and what isn’t so you can fine-tune and adjust your strategy accordingly.

With an affordable legal marketing program, you will have access to reports that will show you the results of your marketing efforts, and how these results measure up to your goals.
Go for the Goal with an Affordable Legal Marketing Program

Finally, many startup businesses and solo firms that start on their own think big and have big goals. While this is a great attitude and great mindset, starting a successful business also takes careful strategic planning.

By committing to an affordable legal marketing program, you have the opportunity to build a customized marketing program just for your law firm—from the ground up.

From designing a professional and attractive website that converts to defining and boosting your brand over social media and other online directories, you maximize your chances for success almost immediately.

To learn more about how an affordable legal marketing program can work for your startup firm, visit here to contact the marketing professionals at Coin Ideology Digital today.

ByDavid Adamson

10 Killer Ideas for Small Business Startups

In 2021 you can find so many ideas for starting a small business. Among these it can be very difficult to find out which is the best. It can be full of risks if you switch to a new trend. But sometimes you can earn a lot of rewards by doing this. A number of ideas among these are becoming popular day by day. You can make money with the help of each of these business ideas. Now I am going to tell you 10 killer ideas for small business startups.

1. Content writing

In order to write blogs and product pages it is important to know how to create content. Today with the presence of the internet it has become the requirement of most of the companies. Among the business ideas that are most profitable, content writing holds a suitable place.

content marketing

2. Website flipping

If you are a graduate then you can start working from home by following a business idea known as website flipping. Here you can improve the content and design of a running website after purchasing it and then can sell it so as to earn a good amount of money. If you want to purchase an ecommerce website for making improvements in it then search on ‘Exchange’ which is the Shopify’s marketplace. Then by doing its SEO and with the help of content marketing you can improve it.

3. Dropshipping

You may take interest in online selling of items but sometimes because of shortage of budget, buying an inventory can be very difficult for you. Then how will you perform the online selling of products? In this case you can take the help of a model of ecommerce business known as dropshipping. Here managing physical items is not necessarily needed. After setting up an ecommerce shop you need to do partnership with a number of suppliers. They will help you in storing, packaging and shipping the items to the people who have given orders on your ecommerce shop.

4. Translation

There is always a requirement of multilingual people. Knowing various languages can help somebody a lot. After monetizing these skills, you can earn a good amount of money. This type of small business can be very beneficial to you. After creating a portfolio on sites like Flexjobs and Upwork you can get clients for your small business.

5. Print on demand

Print on demand is a very good business idea that can be successful. Here for t-shirts, mugs and phone cases you will be selling the designs that are custom built. However, printing the artwork is not necessarily needed here. After collaborating with the suppliers everything will become easy for you. They will help you in printing the design on the item, packaging it and shipping it to the people who have placed orders to you.

6. Online tutoring

Some people have an expertise in a number of subjects like maths, arts etc. So, starting an online tutoring business will be very good for them. They just need to have the subject’s bachelor degree. Tutor.com and Skooli are the sites which will help you in finding online tutoring clients. You can use Skype for delivering online lectures.

7. Email marketing

If you are expert in email writing then you can easily start a small business. Several times people click on the subject lines that have been coded in some coding language. Do you know how to crack this code? If yes then you can launch a business of email marketing and become an entrepreneur. Upwork and PeoplePerHour are the platforms where you can find the clients that require assistance in the email strategy.

email automation

8. SEO

How can you improve a website’s visibility on the search engine? How can you generate the backlinks? If you know how to do these two tasks then you can earn a good amount of money. There is a lot of demand for SEO experts all over the world. In 2021 you can make money by selling the services of SEO.

seo

9. App development

A number of apps are the requirement of a lot of companies. So, if you know how to develop apps then it can benefit you a lot. Today you can find so many tools for developing the apps. Upwork and AngelList are the sites where you can get freelance app developers. By hiring them you can develop apps for your clients.

app development

10. Website testing

If you take interest in starting a company of website testing then hiring a number of individuals for this purpose on a freelance basis will be a good idea. TryMyUI, Ferpection and UserTesting are the sites where you can easily find the work of website testing.

If you are interested in a number of services like PPC, ORM, SMO and SEO then contact a digital marketing company.

ByDavid Adamson

Why Switch To Crypto Over Fiat Currency If You Are Running An E-commerce Site

This blog is all about why you should start accepting cryptocurrencies on your e-commerce site, and how you can start doing.

E-commerce, an online shop that has great potential nowadays, and almost everything is now going online. By adopting cryptocurrency as a payment method can enhance your customers’ experience and expand your consumer by offering them more choices while checkout. To get started, here are a few reasons why you implement this and how to implement this service into your e-commerce business.

Why implement cryptocurrencies as the payment method

E-commerce and cryptocurrencies are complimentary, because as we all know that both lie on the same ground “digital”. The reason why almost everything nowadays is becoming digital is because of the highly growing or developing era of digital consumption.

So, why you should implement cryptocurrencies in your E-commerce business depends on the list of factors.

  • Acceptance in the global market

As you start accepting cryptocurrencies, you can broaden your market space and with several people becoming a part of the crypto community it will give them a great opportunity to buy things while paying in crypto coins.

  • Fast transaction

Cryptocurrencies have a digital wallet which means you can make a payment without any hassle, unlike paying it with your debit or credit card, by inserting card details, and in some cases, you have to even wait for days to see the payment.

  • Biggest perk Low fee

The low fee is one of the most important and best parts of accepting cryptocurrencies, it completely depends on whether you are using a personal digital wallet or a third-party like coinremitter, but in both cases, you will see fee will still be less as compared to the credit card or PayPal.

  • More secure and fiat currency

As there is no mediator like a bank and all the payment is untraceable it becomes more secure from any digital fraud.

Now, the question that arises is how you should start accepting cryptocurrencies.

How to implement it in your E-commerce business

There are two ways you can start accepting it is by creating a personal wallet or using any third-party payment processor.

In both cases, transactions will be easy, fast, and secure.

  • Personal wallet

If you are thinking to accept cryptocurrencies through your personal digital wallet you can do that by setting up your own personal digital wallet, most of this wallet can be easily downloadable, or you get a hardware wallet which is a physical device where you can store the cryptocurrencies. It is more secure because it can only be accessed by the user’s private key.

  • Third-party payment wallet

Third-party payment wallet is also good to use, its process in the same way as any credit card does but every third-party has its extra perk which benefits in one way or another, like for example coinremitter which provides you to integrate their plugins on your e-commerce site very easily, and more crypto-related services.

If you are ready to accept cryptocurrencies, there is also one more biggest benefit of accepting is to hold your cryptocoins for a longer period of time because as we can see that their price is keep rising and will keep on rising.

Imagine if you have held bitcoin since a very long time when its price was about $25000 you would have twice what you had by now. Isn’t it good to accept cryptocurrency for your service or product and also make money while holding it as you do with any other asset.

All these reasons are why you should switch to cryptocurrency, with time their price keeps growing which is one of the perks you’ll get with cryptocurrencies.

Recommended Post: Bitcoin vs. Blockchain – How To Differentiate Blockchain and Bitcoin?

Final Remarks

As we all are moving towards the complete digital era where cryptocurrencies are becoming more and more powerful, and implementing them to your e-commerce business will over time benefit your business.

By attracting global community to get indulge in your service or ending up buying products from your e-commerce, and also you can make more money just like you might do with other assets.

With all the facts and ways to implement I believe this will help you start accepting cryptocurrencies as one of the payment methods on your e-commerce site.

ByDavid Adamson

How to Convert Black Hat SEO Techniques into the White Hat?

In the field of SEO, we need to follow certain guidelines. The rules are designed to create a useful, relevant, and safe environment and to ensure a quality user experience. Ranking requires keeping up with current and changing SEO trends and constantly adapting your approach to respond to algorithm updates.

On the other hand, there are people (spammers) who try to trick search engines and bring organic traffic to their websites to obey the rules but break them instead.  Black Hat SEO strategies make the content duplicate, these links become unrelated content and well-placed keywords become keywords. And it shows something very important.

This shows us that a good SEO strategy is like a black hat strategy. You just have to do it in moderation. And it also means that as a white-hat SEO strategist, you can learn some tricks from a black SEO strategist. Let’s face it, you and Black Hat SEO want the same thing. They both want to claim your search traffic pie, which makes up 93% of the online experience.

Why are White Hat SEO Techniques Important?

If you’re not just doing white-handed SEO, Google and other search engines may ban your site. As the first search engine, billions of people visit Google every day, and each visit can give a new user a chance to discover your site.

Google is undoubtedly a powerful source of traffic for your website, and a ban can lead to a sharp drop in website traffic and even business. Think about all of the work on your website, then what happens if the most used search engine on the internet is blocked. Worse, if you get banned from Google there is no guarantee that you will ever be put back on the list. A lifelong ban on Google would have enormous consequences.

Black Hat SEO Techniques

Unlike White Hat SEO, Black Hat SEO violates all the rules. Of course, this will initially work depending on which method you use, but it’s a shorter-term strategy. Google updates its algorithm quite regularly, and if you do something you know, at some point you’ll have problems, you probably will too!

Most of the black hat techniques I go through have stopped working and using them will damage your placement options. But it’s good to know what you sometimes don’t have to do, so let’s take a look at them.

Cloaking

In this case, websites have different HTML codes for the visitor and HTML codes for the Google web browser. This worked for a while as some websites had to show search engines what it was about.

Automatic Article Spinning

You may be thinking, “Okay, what if I’m not stealing content but just turning words into synonyms to make most of the new content unique?” For a while, people use automated programs to change (unravel) the words in an article to create individual content, publish it, and then rate it. It would have similar keywords, similar meanings, and websites that generate a lot of “new” content could be higher. However, the content did not read very well, was very similar to the original article, and did not offer anything unique or new.

Link Farms

This is the case when several websites are linked to each other. Backlinks are a great signal to Google that your content is interesting to others, which is why it has worked in the past. But now it’s easy to find a backlink with a profile that looks unnatural. If the websites leading to your site are not touching, then it is quite obvious to Google that you are trying to cheat.

These are the most common black hat techniques. While some have worked in the past and others may still work today, if you know what you’re doing, I don’t recommend it. With that in mind, here is a list of various things that white SEOs can learn from black SEOs.

Convert Black Hat SEO Techniques Into White Hat

1. Backlinks and PBNs

If you know what SEO is, those are backlinks. Backlinks have long been one of Google’s key indicators of which websites should be placed on the first page and which should be placed on the last page. The strength of your link-building strategy is the highest factor in Google’s decision-making process.

White search engine optimizers often rely on honest reviews, guest blogs, and mutual partnerships to get backlinks. However, this is not the case with black search engines. One of the most important black hat SEO techniques for creating backlinks is the use of PBN (Private Blog Networks). PBNs have a pre-built network of inactive domains with SEO juice, which they then use to link back to your site.

2. Keyword research and stuffing

I bet your SEO friends told you about keyword research opportunities. Ultimately, keyword research is a really powerful tool in the SEO world. If you know what words people are typing into Google and targeting those particular keywords, you are more likely to be in the right place.

Of course, black SEOs know that too. And they use keywords to rank their websites because keywords have become common practice. But the way to do it is not annoying. It is inefficient. Reading issues aren’t the only reason this content doesn’t rank high on Google. This is also because Google knows the tactics of keywords and does its best to reduce the number of websites that use them.

Google doesn’t want the website to be ranked as it has the correct words in it. They want it to be ranked because it has meaningful content. So, if you don’t want to fill your pages with annoying and confusing keywords, you still want to add the right keywords.

3. Internal linking and the Wikipedia page

Google is a robot. By reading the content with you and me, we can quickly identify the purpose of the page and what it’s trying to talk about. And while Google has improved it over the years, it still has its drawbacks.

This means that you must do everything in your power to organize your content for Google. In other words, you need to make it easier for Google to understand what your content is and where to place it in search results. Then you have a much better chance of ranking for your keywords.

An internal link is when you move from one page of your website to another page of your website. The goal is to organize your content topics so that Google can easily understand what each page is about. Multiple plugins are being used including Rich Snippets & Schema Plugin to organize and manage the content on a site. A column page (or content column) is a page on your site that describes a specific topic. Column side refers to all content below, and all content below refers to column sides.

ByDavid Adamson

6 Best Ways To Advertise Your Web Banner

Web banners are one of the most profuse marketing automation software used today. These are ad images embedded on web pages to display a brand or its product and link back to its website.

These are efficient, measurable, and cheap; many companies are used to increase their brand awareness. Effective designing of banner ads is about coming up with the most clickable banner ads possible.

This blog discusses the best ways to design and display your web banners.

1.   Come up with a strong heading for your web banner

A strong heading can instantly grab the viewer’s attention. If you are selling ladies’ clothing, a heading like “An interesting offer” will not work as well as “Ladies clothing at discounted prices”.

Lure viewers with a crisp, concise, and captivating heading. Come up with a catchy copy with words like “50% off”, “Excellent quality”, “Buy one, Get one free”, etc.

Also, use bold and varied color and size of the font to differentiate the heading text from the rest of the web banner ad copy. This will emphasize the heading better.

2.   Strike the right balance between different elements of your web banner

Different elements like your brand’s logo, service, or product along with offers, and CTA (call-to-action) make up the major parts of the design. You need to achieve the right balance between these elements.

Your product/service, along with your offers and prices, should be the most prominent one. It should be the first thing to catch the viewer’s attention. Hence, it should take up the most space in your ad design.

The next focus should be on your CTA. It should have a phrase like “Buy now”, “Watch now”, “Download”, “Learn more”, etc. The final element that should be visually dominant is your brand logo. Its presence in your ad promotes brand awareness. However, make sure it is not as prominent as your value proposition or CTA.

3.   Let your web banner focus on the value you offer

Nobody cares why your company is amazing. Keep in mind that we live in an increasingly selfish society where people are interested only in those things that would add value to their lives. So, ensure that your web banner ad copy tells the viewer how your product or service can make his life easier.

Consider these phrases in the ad copy of two different cosmetic brands. One reads “Our brand won an international award and ranked the topmost in …” and another reads “Soothe your acned skin with nature’s goodness”. Which one do you think will get clicked?

Obviously, the second one! That’s because it addresses the pain points of a user whereas its counterpart goes bragging about itself.

4.   Create urge in your banner ad copy

The human mind is naturally pushed to act fast when there is some compelling urge in your words. So come up with a copy that includes driving words like “Offer ends soon”, “limited period offer”, “Discount today only”, etc. Ensure that it is short, to the point, and provides sufficient details. The point is to capture the viewer’s attention and then quickly deliver the message.

And as mentioned earlier, your web banner copy should be in a font different from that of the headline. Also, make sure that the entire copy, including the headline, should be in no more than four lines.

5.   Use emotions in your web banner’s copy.

Evoking powerful emotions can spur your viewers into action. You can exploit the power of compelling positive or negative emotions. For instance, a site for uncovering online dating profiles and unknown social accounts leverages this by displaying these words on its banner ad- “Cheaters hate this site”. By arousing a feeling of anger towards a potential cheating spouse, it gets the viewer to click through it.

Likewise, positive emotions like happiness, humour, affirmation, etc., can effectively trigger a response in your favour. For instance, “Blast away that excess belly fat” reads the banner ad of a firm selling formulas to shed belly fat. The affirmation it gives makes anyone looking to get rid of his fat belly to click on it.

6.   Choose fonts that work.

The kind of font you use defines the personality of your brand. To know which fonts you should choose for the different copies in your banner ad, you need some basic knowledge about these. So, here we go.

Font can be classified into four broad categories including:

  • Serif: These are traditional looking fonts with ends attached to each letter.
  • Sans Serif: These are modern looking fonts with no ends attached to the letters.
  • Script: These are cursive fonts.
  • Display: These are decorative texts.

You can use display fonts in your taglines and headlines, which are short. This is because these attract the attention of the viewer. For body text, choose a Serif or Sans Serif font style. Some of the trending fonts for your body copy are Open Sans, Advent Pro, Source Serif Pro, Rock Salt, Short Stack, and Sacramento.

Do not go for script fonts, all uppercase copy, font sizes smaller than a 10 pt or extremely thin font weight unless it’s a copyright notice or disclaimer.

Choose an effective standard banner ad size.

Banners come in many different sizes and shapes. Certain sizes and shapes perform better than the others. Google Adsense found the following to be the most effective ones. Use these for designing your ads.

  • 336×280px — Large Rectangle
  • 728×90px — Leader board
  • 300×250px — Medium Rectangle
  • 300×600px — Half Page

Position your banner ad right

Your web banner ad can be positioned at any one of the different locations on a page. You need to find the right position for your ad so that it can be easily viewed and clicked on. Further, it is possible to position more than one ad on a page in different positions.

Studies have shown that the most effective ad position is within the content. The other successful ones are within the heading (27.32% response), and within the left and right columns. In general, ads placed above the fold, near the content, and close to other attractive elements perform well.

Wrapping up

Web banners and popup notifications are one of the most effective digital advertising tools used today. The right design and display of your web banners can make them clickable and increase your banner ad ROI. So, do put our tips to use while you create and position your next web banner.

ByDavid Adamson

7 Free Content Tools that Every Steemit Blogger Should Know About

The effectiveness of good content on Steemit cannot be undermined. A well-written piece is the best way to make money with Steemit. Content is not just about the written word, but also about how well it is researched, how it is presented and designed, and most importantly what elements have been included to catch a reader’s interest.

Creating an effective marketing piece requires a great deal of effort on the part of a content creator. From ideation to creation, a number of points need to be taken care of to ensure the content is able to hold the reader’s attention.

Fortunately, there are now some great free tools that can be used to plan, organize, and execute a content piece on Steemit even if you do not have a big budget for expensive tools. Every Steem marketing consultant has been known to highly advocate the use of these tools for effective results.

7 of the most important free tools that you can begin using immediately to aid content creation include:

1. Canva

Canva is an excellent free design tool that can be used to design title images, infographics, marketing collateral, and any social media image required for a business. It is absolutely free to use with no hidden charges or special charges for select features. Canva hosts a great collection of templates and ideas from other users as well.

With Canva, a content creator can never run out of ideas and be able to design flawlessly without any formal training in design. Canva is a perfect choice for content creators who want to brand the content that they create with some kind of design pattern that is consistent throughout their content. This helps their followers recognize their content, and creates a unique identity for the content creator. Canva is a very helpful tool if one is using it to create content for a community like Steemit.

2. HubSpot Blog Title Generator

Creating content that catches the eye of a casual surfer is not easy. With thousands of content pieces vying for the attention of a reader, the content creator has his work cut out for him. Creating and finalizing a title is one of the most important jobs and it usually takes an average writer 2-5 iterations to finally get the title right.
Title generator makes the life of a writer easier as it provides great suggestions for titles if one adds keywords and searches. This helps the content creator save time and effort, and yet be able to produce a winning piece.

3. Keyword Planner

Choosing the correct keyword for any content piece is absolutely essential. Keywords are what make content stand out and appeal to an audience. Keyword planner can be used during the initial research phase and can help optimize the content for visibility as well as ranking in various search engines.

Depending on the keyword suggested. A content creator can assess what the volume of search results for the suggested keyword is and whether the post can potentially start trending. Including the right keywords and constructing content around them can go a long way in helping you gain high visibility in search results.

4. Grammarly

One of the most important points to consider while creating content, is that the grammar of the content has to be perfect. A well-written piece with no errors is what is appreciated, upvoted, and shared by people. Grammarly is a simple yet brilliant tool that not only checks the grammar in a written piece, but also provides suggestions to improve your writing style.

5. Pixabay

It is no secret that blogs that include a lot of interesting images tend to be more engaging as compared to those that do not. Images not only break the monotony of text, but also help explain any topic better. Steemit is a platform which is all about engaging and captivating the audience to an extent that they share, like, and upvote the content.
Including images in the content positively impact readership. However, acquiring interesting images is not as easy as it sounds. Most platforms that provide images are highly priced. Fortunately, Pixabay is an alternative to such platforms and hosts a large collection of beautiful imagery. Pixabay offers royalty free images that can easily sync with the content created. There is something on the platform for every type of content.

6. Buffer

Social media is all pervasive and all powerful – everyone knows that. Sharing content on social media has become an absolute must off-late in order to get a good amount of traffic. It helps drive traffic to a page, grow social media following, and engage followers. However, there are a few problems. Manually sharing content on every social media platform each time is not an easy task.

Also, sharing the post only once is not sufficient any more. Content needs to be posted multiple times so as to ensure every eyeball is captured. This is where Buffer comes in. Buffer allows content creators to not only schedule social media posts for future a time, but also enables the content creator to gain maximum out of each content piece.

7. Google Trends

Content is all about efficiently giving people what they want to read. For content creators trying to report the latest trends and news, Google trends is an excellent tool. It is a great way to get an overview of the monthly search trends in a particular region, city, state, country, or more.

In order to be successful in your content marketing efforts, it is important to plan in advance and plan well. At the same time, staying organized and executing every topic that comes your way is equally important. For content creators, consistency is the key to success.

It is imperative for content creators to create interesting and engaging content that can strike with the prospective audience. The tools mentioned above can provide a perfect advantage to generate results through the content created.

ByDavid Adamson

Is Facebook Important For Business?

As a business owner, it can sometimes be difficult to keep up with the new technology that is used to properly market and communicate with your audience.

For example, many business owners were so used to marketing their products through direct mail marketing and various other print mediums.

While these marketing channels are still important, the marketing focus has shifted to online marketing.

Technology continues to advance into methods such as email marketing, SMS marketing, and finally, to social media marketing.

Facebook is important for your business? If you have not yet set up a Facebook page for your business, now is the time to do so.

Why Is Facebook Important For Business?

One of the biggest questions you may be asking yourself is why your business needs a Facebook page.

Although many social media frenzies come and go, such as Myspace or Livejournal, Facebook isn’t going anywhere anytime soon.

Despite whether or not you feel you’re technically inclined, social media has a major influence on how people spend their time, money, and what has a positive effect on their interests.

Studies have shown that 60% of consumers between the ages of 18 and 29 engage with Facebook ads before making a purchase from a small business.

If the numbers aren’t convincing enough, the reasons can be spelled out much clearer.

Aside from the three major reasons, this article can help provide you with some insight on why a business Facebook is so important.

Facebook Is The King of Communication

As of September 2020, there were 2.6 billion active users on Facebook. This shows us that the opportunity to continually catch the attention of new customers is present.

Social media sites such as Facebook also allow you to communicate and connect with your audience on a more personal level.

facebook communication

These sites can offer you the option of direct messaging, hashtagging, and even holding conversations with customers who have questions or want to know more about your business’ product or services.

Facebook is also a great way to learn more about your customers in the ways that they communicate amongst themselves.

You can see some of their likes, dislikes, and what problems they are having – and how your business can provide solutions.

Brand Awareness and Loyalty

brand behavior

Even if you already have an abundant group of loyal customers, building your brand’s reputation and awareness will allow your business to keep growing.

Facebook is a great place for your customers to share their interests and the reasons why they love your brand. This opens the doors to new customers on their following and so on.

Creating brand awareness can be difficult and expensive.

While your brand continues to increase its reputation and followers, Facebook will give you the opportunity to advertise your company’s new products to both current and potential customers.

Customer Service

The most important part of owning a business is customer service. Poor customer service can be what makes or breaks a customer’s decision to return.

A business Facebook page can essentially help build your customer service as well as allow you to listen to what your audience is saying about your business and what needs improvement.

A Facebook page will allow you to answer questions, respond to upset customers, and even show satisfied customers’ appreciation.

Be sure to respond to positive and negative comments.

This will humanize your company and let your customers connect with your business on a personal level.

Your response to their concerns will show your clients that you care about their needs, not just their money.

Contact Coin Ideology Digital

If your business doesn’t have a Facebook page yet or you have a Facebook but are having trouble finding new customers, contact Coin Ideology Digital online or at [email protected].

Running a successful social media page can be difficult no matter regardless of business or industry.

After a free consultation, we can help you decide what kinds of changes need to be made for your business to succeed on Facebook and any other social media pages that may require improvement.