Category Archive Digital Marketing

Digital marketing companies offer many advantages to SMBs that are typically not offered by traditional media.

Out of them, one is the relatively low cost incurred for kicking off the marketing campaign, the ability to pay for the marketing over time, and the flexibility to make changes to the campaigns.

This final advantage is a big benefit because you need not figure out everything before moving forward with your campaign.

However, there are essential executive attributes or skills that are still required including trade-offs, prioritization, and balancing. Let us start with these points.

Trade-off

You cannot target every keyword type or variant when you do your digital marketing campaign using a digital marketing company.

Some tools like PPC may offer the ability to retain more variety of keywords in the campaign compared to SEO.

However, for an email marketing campaign, you need to decide on one of the messaging options for reaching out to the target customer base.

Some business owners and SMB decision-makers may feel uncomfortable with the choices.

However, having a good understanding of your customers, their preferences, and the strengths of your business will provide insights that will help make your choices in a more meaningful manner.

Over time as the campaigns progress and as you do more campaigns, the trade-offs become easier to make.

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Prioritization

Prioritization is another essential skill in the repertoire of the SMB business owner and decision-maker.

There are many things to do and unfortunately, you neither have time nor resources. More than resources it could sometime be your time that is the problem.

Over time many of the business owners and decision-makers come to realize that resources are not the issue, the pain of not getting results despite committing resources because of lack of time really hurts you emotionally.

Here is where prioritization helps. Prioritization does not mean identifying and giving go ahead to the highest ROI item. Sometimes, some opportunities exist only seasonally whereas others may be available throughout the year.

Some projects may be important strategically, or key component for a viable future of the company. Irrespective of the constraints, there is always a need to prioritize the matters.

Business owners need to think through the problems to be able to focus on the priorities that matter.

This comes down to effective decision making and effectiveness involves prioritization.

The skill of prioritization is something that is not only important but something that may be needed at regular intervals.

Balancing

Balancing is another very important skill. I guess someone could also call it architecting. You need a budget for PPC and also for SEO. You need a budget for web design as well as for email campaigns.

How do you ensure everything gets its fair due. Even something as simple as web design can get fairly complicated.

The web designers want a certain look and feel, your web developers want something that is easy to execute and the SEO expert will indicate the features that are essential to rank well.

Overall, unless you understand what is essential and what can be compromised over the various areas you cannot balance and ensure the end product that addresses the constraints and performance needs while taking into account the advice of the various specialists.

Irrespective of the new tools and developments in the digital marketing front and maybe even in the broader business environment, an SMB owner and decision-maker needs the three essential skills of trade-offs, prioritization, and balancing to guide their business to succeed in the market place and win over the competition.

SEO and PPC are the two efficient digital marketing techniques that can generate better growth in business with higher ROI. But the problem rises from here.

Since both of them are found powerful for business, marketers find it difficult to choose the better one for digital marketing. What is your opinion regarding this?

Take a 5 mins break and go through this article to learn the solution between the two white label services – SEO and PPC.

Let’s start with the definition, followed by the benefits of the individual service.

What is SEO?

SEO or search engine optimization is a digital marketing technique that improves the rank of a website and acquires high organic results by optimizing the web content and technical aspects of a website.

What is PPC?

PPC or pay per click is a paid advertising tool that improves the website traffic by paying for keywords related to the services or products. PPC advertising model paybacks whenever the users click on the ad or your website link showcased on Google or other PPC advertising platforms.

Advantages of SEO

1. Cost-effective: SEO campaign is a cost-effective plan. You don’t have to break your bank account to execute your SEO campaign. You just have to pay for the SEO experts and to maintain your SEO campaign.
   
2. Long-lasting results: Organic SEO is stable and offers long-lasting results to the business. Since the results are completely organic, they remain there for a long span of time. And the best part of this is, the website rank remains in a higher position with a properly optimized solution.
   
3. Strong reputation online: SEO requires a completely optimized website. Experts make use of white hat SEO techniques to drive huge traffic to the website, build an online presence, and generate higher results.
   
   Since all these are done in ethical ways, the business finds no difficulty in establishing a strong reputation online. With sustainable marketing techniques, the scope for developing organic traffic and organic visibility has been increased.

Advantages of PPC

1. No waiting for generating traffic: PPC ads give results in minutes. Yes, if you want an instant result, PPC marketing strategies work the best. With this advertising tool, you can immediately generate high traffic, more clicks, more conversions, and more search engine results. All these happen in no time without giving a second of thought.
   
2. Scalable but controllable: PPC advertising strategies are more than two. But you need to decide which one fits your budget. The scalable advertising tactics can turn business growth higher. But it is up to you, how you can control your budget and manage your website performance. PPC can scale effectiveness but you have the control and pay for the strategies that you desire.
   
   
3. Rank website higher with ease: Ranking website higher in every search engine result is an easy task for PPC advertising. Marketers using this advertising strategy hardly take a minute to jump to the top of the SERPs. You don’t actually need to worry about the search engine’s algorithm to make your position stronger. Just go for it and find yourself at the top.

Drawbacks

Despite these individual advantages, both SEO and PPC contain a lot of drawbacks. For example.

In SEO, you have to wait for the desired result for a long time. Patience is very much required when you are implementing SEO services in your business. Therefore, it requires a lot of effort, a well-trained technical team to optimize your website, and a long span of time to view the results.

In PPC, the result obtained is very fast. But it retains for a temporary timespan. This is expensive and loses its effectiveness with time. That’s the reason why you always have to ready with your next ad copy when you are executing your PPC campaign. The moment you switch off the campaign, all your efforts go in vain.

Which one to prefer?

In marketing, both search engine optimization and pay-per-click have great significance. If SEO is used to generate organic traffic for a long time, PPC establishes paid methods to enhance the marketing strategy and build engagement in no time. It is thus important to channelize both the strategies and improvise your business.

Look for an SEO and PPC management company and improve your search engine results.

Remember, if you try to choose the better one between SEO and PPC you will always lose something or the other to empower your business. However, if you balance to use both of them strategically, you will have no reason to regret it.

One of the most essential things for any business is to reach the local area of new customers. In olden times you must have reached the customers through old methods like newspaper advertisements, radio or word of mouth, etc. for your business.

But one of the best methods of marketing in today’s era is the digital market. This will moreover enhance your business too. Many channels are made available today and you have to choose the one that will make a difference and meet your needs etc. One of the best options that you have as a local business is Search Engine Optimization (SEO) Local SEO.

In this guide, we will discuss The Three Most Important Local SEO Services Success Factors and how you can enhance online visibility to reach the customers who are using your products.

Google My Business

One of the huge parts of local SEO is Google My Business. There are many users who will search your business for the first time. This is because of the (my) business listings and then they choose to become your customer.

Now, by claiming your listings you can optimize for this local SEO. The only thing which will help you progress your Google my business ranking is owner verified listings.

You can include all the information which the potential customers need, i.e. your customers so you have to claim ownership of your my business listing. By searching for it on Google My Business, you can now easily claim your listings.

You can claim it by finding your business listed on the top page. You can also make your own business listings too, if you don’t find your business listed.

You can also add pictures of your business after you have claimed your listings. Pictures of your business will definitely and is most likely to capture the attention of people who are searching for your business. There are more chances of people clicking on your listing and wanting to know more and this will also give the people an opportunity to become your customers.

Your (My) business profile can also be enhanced by getting customer reviews. Through reviews, you can build a bridge of trust between the customers and your business. When a customer will have a good experience that customer will share their experience through reviews and also give confidence to other customers to use your product/services.

Google will recognize and boost your business ranking higher after your business has received many good reviews. And this will, in turn, help you to get more new clients for your business. Whenever a client visits your business you can ask the client and boost them to leave a review. Don’t force them to leave a positive review, but simply ask them to leave their opinion regarding your business on the listings.

Keywords

Another important search ranking factor and local SEO services success factor is keywords. You need to show that your site is a relevant result to the search engines if you are trying to rank a specific keyword. And this will require you to add that keyword on the specific page which you want to rank.

Search engines use sycophants to analyze and identify each of your pages and know what they are about. Keywords are an important part of this because they will regulate which searches your pages have the coincidental to rank for. 

Links

 In organic search results, links play a pivotal role in enhancing the rankings of your website, which will make links to another local SEO ranking feature. You will get more traffic and signals to search engines that the sites will trust you when another site will link with your site.

What has a huge influence on your rankings is the quality of these links. Whenever high-quality sites link with your site, this will let the search engines know that your site is a reliable and reputable one. And this will in turn help enhance your ranking and boosts your credibility.

From pertinent publications in your industry, it will help you to obtain links. And this will increase your expertise in a particular market and build your reliability. When your site is viewed as an expert site, more and more clients will trust the quality of work and the business. Outbound links can also inspire your rankings, though they have less impact. What directs users to other websites is the links on your pages.

When you connect credible external sites, you help the clients search for extra information that is relevant to their interest. And also, the search engines are showed that the content your site is having is a solid detail. This also shows that your site has a source of information that is a reputable one. And it also boosts the ranking of your site in the search results.

The above three are the most important local SEO services success factors.

The best email pop ups templates are what you need to make your business go from strength to strength. So why are they so important?

I get it, you need to be creative and innovative when you are designing your online marketing campaigns, but you need to be careful how much you use creative and innovative means. Too many people take it for granted that the only thing that is needed is a good message and presentation. And it is true, but in order to really go after a market that is hard to reach and satisfy, you need to think outside the box.

Most of the best email pops ups and pop up templates you find will do more than that. They will encourage and support you through all of the little details of the process. You can either buy something to build your own from the ground up or you can work with a website that has already built one.

If you decide to get your own and put it together, you can get the answers to all of your questions on the internet, but if you want to save money, go for a build it yourself approach. It might be worth it for you personally if you are just getting started with online marketing.

So, you need to ask yourself, what can email pop ups do for me? They can help you reach more people and show them a better experience than other methods, but they can also do more than that.

If you are looking for a way to promote a product or service online, but have been too busy to do it, email pop ups Templates can be exactly what you need. All you need to do is search for one that meets your needs and then get started.

A small dollar amount spent here and there will pay for itself over time. Use it as an investment for you as a business.

Don’t despair if you are not familiar with HTML or PHP programming. With the best email pop ups, you can write your own program so you will know how to do it right.

You will need to do some research first before you can decide on a solution. You don’t want to end up wasting money that you don’t have and not receiving anything at all in return.

You may find yourself feeling like you’ve won the lottery, but you haven’t yet. Email pop ups don’t cost that much to begin with, so spend the time learning the basics first and see what they can do for you.

In order to be able to promote any product, it is always beneficial to have the best email pop ups Templates out there to choose from. People will keep coming back to you no matter what they do.

Once you get the hang of it, start marketing and get to use the best email pop ups today. You won’t be sorry you made the move to invest in your own.

Why Use Email Pop Ups Templates?

If you are looking for the best email pop ups templates that you can use, and then it is important to know what these templates are and how you can use them to protect your website. While they may seem hard to use at first, once you start using them you will be amazed at how easy they are to use.

The very first thing you need to know about email pop ups templates is that they are used to encourage people to sign up to your website or to purchase something from your website. This is the main reason they are used. So, if you are using these to send out email invitations to your website visitors, you need to make sure that they do not contain any links that direct people to other websites or to websites that sell products or services that you do not endorse.

If you want to use email pop ups templates, you need to be very careful in the way you design them. You need to make sure that all of the elements are uniform. It will also help to make sure that the background of the template is white.

Another feature of email pop ups templates is that they should not include graphics. While these can be fun to use, they are generally not a good idea because they will make the pop up look cluttered. The only time you would want to include graphics on a pop up would be if they were part of a well-designed graphics and design. Otherwise, it is best to avoid them.

If you are going to add graphics to your email pop up, you need to ensure that they are all done by the same company so that you do not get spam problems when sending out emails. You can find out which companies do this by using an internet search engine and seeing which ones come up. You can also sign up for an email marketing newsletter.

Remember that email pop ups templates also need to be easy to use. They need to allow you to place the messages anywhere you want, without having to follow a complicated formatting structure. Also, they need to allow you to customize the messages and make them as appealing as possible without having to waste a lot of time on them.

Another feature of email pop ups templates is that they need to allow you to customize them as you wish. You should be able to change the colors and the fonts. In addition, you can create your own messages and add different backgrounds and patterns as well.

Make sure that the email pop-ups and pop up templates you use are easy to read and understand. They should be simple to customize as well. Finally, you should try to find one that has more than one message per page.

For an eCommerce marketplace in UAE, Coronavirus has brought oodles of opportunities to streamline the sales funnel. As we know coronavirus has crumpled every business and that has affected their revenue goal extremely. But remarkably, the digital market has found its ways to deal with the Pandemic.

Human lives and public safety, are the top concerns when it comes to dealing with this deadly virus. And as Government agencies have released guidelines for people to avoid crowds, it becomes a serious business.

However, to meet the daily demands of grocery, and other goods digital marketplace is a winner. As it is helping in meeting users’ demands for daily-services and offering a very structured supply chain.

Covid-19 has changed consumers’ behavior!

To practice social distancing and follow the guidelines issued by UAE Govt, it is mandatory for people to stay indoors. However, staying indoors can bring a glitch in meeting the daily requirements. Here the digital marketplace is the best platform for the users and businesses as well. 

We have already witnessed the behavioral shift, wherein people are avoiding workplace, restaurants, stores, and other public places. So they can be shielded against coronavirus, but that does affect them as well. As they cannot get their daily grocery and other items through physical stores.

We all know that precaution is the treatment for Coronavirus. And to meet the daily requirements, we all need different products. However, going to stores where there is a higher risk of infection, and less inventory, is not an ideal decision. Rather, consumers prefer to move to an online portal, where longer delivery windows, better product choices, and safety is ensured.

This transformation brought to the consumers’ shopping behavior, speaks worth of digitalization. It would not be wrong to say, that better eCommerce technology can help shape and improve the future of your retail business immensely.

How E-commerce brands would benefit from new shopping habits?

It is a known fact that businesses ranging from small- medium to large sizes in UAE, are facing challenges due to the outbreak. It has indeed become a major concern, to continue with their manufacturing operations. As we all know, most of the factories are shut down, and some are working with limited manpower. This is causing delays and bottlenecks, resulting in a loss for brands to supply products to customers on time.

On the other hand, people are staying home, and are working remotely during the day, and can’t step out.

Here, you must understand that whether it is out of monotony, necessity, or both, people are bound to shop from their phones. As physical foot-fall has decreased to null, online shopping is the only resource for the users to meet their demands. 

And this new shipping habit would continue in the future as well when the virus threat would subside. Hence, embracing the digital mode now will help your business to survive with the long-term plan.

 Now shop with Tradeling!

Tradeling is a new digital marketplace focused on B2B transactions in the MENA region. This portal is letting businesses to join and offering incentives amid the coronavirus pandemic. The brainchild behind this platform is startup veteran Muhammad Chbib as CEO, focusing on creating an e-marketplace across the region.

Tradeling is created through Dubai Blink, which was announced last year by the Dubai Airport Freezone Authority (DAFZA) as part of the Dubai 10X initiative. 

As per the reports, by the end of the year, suppliers and MENA-based buyers can register on the platform FREE of charge. And there will be no commission taken as well. However, currently, the platform is allowing companies to order boxes of sanitizers and other supplies.

Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Dubai Free Zones Council, said, “Tradeling serves as an innovative model for the future of the global supply chains that will strengthen global trade and position Dubai as the hub for smart B2B transactions.” 

Why Tradeling will win the race?

To beat the ill-effects of Pandemic, this next-generation technology will offer a seamless platform. Also, UAE businesses will be able to explore new opportunities for growth and expansion, amid economic stress. 

Food for thought

Sadly, it is very true that sooner businesses of all kinds will face the financial hit due to the coronavirus. Therefore, you need to focus more on positioning your retail brand as a trusted platform. This will help you to create lasting connections with your audience. Also, pick the digital marketing strategy for long term benefits, so when this virus subsides you would be the first to market and capitalize. You must understand the worth of online presence holds for your business. Henceforth, you must embrace it within your business model now to excel ahead. The digital presence will help you sustain, survive, and plan your comeback story.

So invest your research in crafting a robust digital marketplace and make a massive come back soon.

Data monetization trends analysis shows that it is increasing at a good rate by considering various industrial parameters. Learn more about the data monetization trends from this article.

According to the research conducted by knowledge sourcing intelligence to estimate the India data monetization trends by considering- Market size, opportunities, share, and trends by offering, by the implementation, by enterprise size, and end-user industry from 2019 to 2024.

The India data monetization market was valued at US$XX.XX billion out of 2017 and is relied upon to develop at a CAGR of 7.02% over the conjecture time frame to arrive at a total market size of US$XX.XX billion out of 2023.

The fast development of industries because of expanding support from the government, the presence of a decent number of MSMEs and enormous enterprises, and expanding digitization of business forms is increasing the volume of data produced each day.

Developing a challenge among enterprises is pushing them towards methods for energizing their income generation.

Exploiting the estimation of information is one such way being received by end-users, in this manner, expanding the appropriation of data monetization solutions. It is driving the development of the market.

The value estimated is based on the examination of the current market trends concerned with the demand, supply, and sales besides recent developments.

Significant drivers, limitations, and opportunities have been considered to provide an exhaustive picture of the market.

Also, the examinations showcase complete information concerning the growths, trends, and industry rules and regulations practiced in each of the geographical regions.

All the more, the entire regulatory system of the market has been exhaustively covered to provide partners better insights into the key elements affecting the complete market environment.

Recognizing key industry players in the business and their income commitment to the general business or significant portion adjusted to the investigation have been secured as a piece of serious insight done through broad optional research.

Different investigations and information published by industry affiliations, investigator reports, investor introductions, press releases, and diaries, among others, have been thought about while directing the secondary research.

Both base up and top-down methodologies have been used to decide the market size of the general market and key divisions.

The qualities acquired are related to the essential contributions of the key partners in the India data monetization market esteem chain.

The last step includes total market designing, which incorporates examining the data from various sources and existing exclusive datasets while utilizing different information triangulation techniques for market breakdown and forecasting.

These are all focussed parameters used to research and estimate the data monetization trends in India.

The corona outbreak has brought the world to a complete standstill with signs of gloom and doom all around.

The crisis has put major economies are under siege with nations like the US, Italy, Germany, France, Spain, Australia, the Netherlands etc. in its clutches completely.

In such tough times when people are stuck at home, digital marketing is the only savior for brands to reach out to their target audience and get at least something going.

The nature of digital marketing is such that it does not require people-to-people contact so businesses can still leverage it and achieve their goals in such a challenging time.

More so, future of digital marketing post corona is not as bleak as other ways of promotion with companies still using this way to garner attention and get some purchase.

Here are some of the ways in which the future of digital marketing can still be safe post this coronavirus challenge –

1. Brands can still connect with their customers on social media  

Even in this unprecedented level of crisis, people continue to have access to social media so why brands should be left behind? Businesses can still connect with their customers on social media and peddle their wares. This trend will continue on even when the normalcy returns to the world.

2. Search engine visibility still matters as before  

It’s true that the world is on its knees but that does not mean all is lost. Digital marketing is still a ray of hope for businesses to improve their visibility in search engines and get found online. The businesses that are able to hold on to visibility in such tough times will gain a lot when the crisis comes to an end.

3. Pay-Per-Click (PPC) advertising will matter more 

The corona crisis may have dampened the spirit of brands but the gloom is not going to last long and the sun will be out blazing sooner rather than later. It’s true that PPC may not pay much dividend in current times but once the glooms lift businesses will turn to it to restore their lost ground. So, it’s only obvious for pay per click advertising to become more prominent in future to help businesses get back on the winning ways.

4. Search engine optimization (SEO) to continue to be in the reckoning

SEO is a key tool to boost search engine visibility and drive traffic to website. It helps in winning organic traffic which is quite unlike paid traffic as its effects last longer. Businesses should still make use of optimization as its efforts take time to bear fruits and that’s why its real significance will come into effect when the crisis of corona ends.

5. Long term strategies to get more focus

Brands now look at digital marketing with high hopes to meet their long-term strategies rather than meeting their short term goals. The focus is shifted on having a bounce-back surge as economies are in turmoil with signs of recession everywhere. In such situations, digital marketing will emerge as a best bet for helping brands achieve their long term targets easily.

6. Localized campaigns to get more prominence

Countries are in lockdown; people at cooped up in homes and shutters are down in most parts of the world. This is definitely not an ideal situation for doing business but the bad days won’t last long for sure. Even in this time of crisis, some brands look to hire a digital marketing company to focus more on localized campaigns to target audience at home. Clearly, digital marketing can prove very handy in keeping any business relevant in times like these.

Be it stocks or international currency, an ‘exchange’ has always been associated with any commercial entity that is susceptible to fluctuations in value. The most expected and latest addition to this bandwagon of exchanges is the cryptocurrency exchange.

The growth of cryptocurrency exchanges is directly proportional to the increased adoption of cryptocurrency, and the number of cryptocurrencies is evolving on a daily basis. Facilitating a systemized barter between different cryptocurrencies is a promising avenue for profits, and cryptocurrency exchange owners are capitalizing on this new platform.

The surprise factor is that these exchanges are making a profit in the order of $1 million even when cryptocurrency and blockchain technology are still growing out of their infancy.

How is it that these cryptocurrency exchanges make money? What is it that fuels the growing craze for cryptocurrency exchange development? Let us read on to find out!

The revenue streams for cryptocurrency exchanges are far from monotonous. There are a lot of methods using which cryptocurrency exchange owners can earn revenue.

Listing Initial Exchange Offerings

Initial coin offerings or ICOs were seen as one of the first major manifestations of confluence between blockchain and investments. However, owing to the dubious reputation and scabby nature of ICOs, they soon disappeared into oblivion. Instead of going through the hassle of marketing the ICO and having them listed on the exchange with an element of uncertainty, a lot of crypto projects and companies have resorted to listing their project tokens on already popular exchange platforms.

This process ensures that no time is wasted in building credibility for the token to assess the credibility of the exchange trickles down to the token itself! This saves quite a lot of time in launching a stable product. However, there is a price to be paid to the exchange for getting the token listed, and this translates into good revenue for the exchange.

An exchange, on average, charges between 5 and 10 bitcoins for listing. Reputed exchanges are known to charge in the range of $1 million to $2 million per listing.

Deposit and Withdrawal Fees

On the surface, it might seem like the concept of deposit and withdrawal fees goes against the basic principle of what cryptocurrency is all about. However, this charge is considerably less compared to the fees charged by fiat exchange platforms like Simplex. Usually, the conversion fees between crypto and fiat, either way, is about 0.01% of the conversion value.

While the small percentage might not contribute a lot to revenue, it does make a considerable impact when it comes to trading volume.

Stacking Schemes

Stacking schemes can be considered an apt counterpart to the concept of fixed deposits when it comes to traditional banking. The funds of traders are locked up in the exchange, and the exchange periodically pays the traders some interest on the amount. The interest usually varies between 1% and 10%.

On the surface, it might seem like exchange owners do not benefit from this. However, when they have access to huge sums of cryptocurrency, they can use it to diversify their investment and create more revenue streams.

For example, this deposit might help cover their running costs, so they can get more companies to list their crypto projects in their exchange.

Consultancy Fees

We have already discussed that the entire realm of crypto and blockchain is in its infancy. There are not many people who can be considered experts in this field, especially when it comes to the knowledge of investing in digital currencies. To enhance the volume of investors, some crypto exchanges have started a parallel service of providing expert consultation to investors, so they can diversify their portfolio of investors and earn a better profit.

Trading Commission

Yes, we understand that most of you might have waited for this topic! Commissions form the biggest chunk of revenue when it comes to cryptocurrency exchanges. Crypto traders take certain transaction fees or commissions to validate their transactions. The transaction fee varies between 1% and 3% of the total trading volume. Coinbase charges 2.99% as a trading fee, and in stark contrast, Binance charges 0.1% as its transaction commission.

What is interesting to note here is that even though the crypto market did not grow well in the previous year, cryptocurrency exchanges were still able to make big profits. BKEX, with a $46.37 billion market value, is the largest cryptocurrency exchange of the previous year!

Launching a Crypto Token

It might not be an exaggeration to say that the profit of the cryptocurrency exchange is proportional to the number of users. Therefore, exchanges launch their own crypto tokens and give a lot of lucrative offers, luring users into their exchange.

Binance launched its own Binance Coin (BNB), and it offered traders an additional commission of 50% on the training fees while trading that coin. This not only led to the coin skyrocketing in its value but also helped a lot of users to make use of this opportunity to get into the business of crypto trading through Binance.

Creating your own cryptocurrency exchange

From the above lines, it is quite evident that currency trading is quite a lucrative business opportunity. However, there are a lot of complications and intricacies involved in creating perfect cryptocurrency exchange solutions.

As a workaround, you can consider using white label cryptocurrency exchange platforms. A lot of companies provide extremely customizable cryptocurrency exchange solutions that have all the basic functionalities of the exchange built within. At the same time, they are flexible enough to accommodate changes in terms of functionalities and UI/UX, so it reflects your brand language and philosophy.

Coronavirus is affecting all industries including digital marketing and online shopping industry.

The year 2020 started with a Coronavirus outbreak in China and now after two months Markets across the globe crashed, states, cities, towns were locked down, sporting events were cancelled, as the menace of coronavirus continued to spread in various parts of the world.

The coronavirus outbreak is changing consumer behaviour in this digital era.

Here we are going to talk about the potential impact of Coronavirus (COVID-19) on eCommerce and the digital marketing industry.

Fear of doing business with China

If you go to google and search for “CoronaVirus through” then you will observe that from aliexpress, parcels to food items… People asked all their doubts on Google some of the examples are “Coronavirus spread through”, “Coronavirus through parcels”. People are afraid of it and it is normal.

Coronavirus is having a massive impact on the stock market and supply chains. This global health scare is creating widespread economic uncertainty which is seen through a fall in the stock market.

London’s share index and other European markets have fallen dramatically, and similar declines will be seen soon in another part of the world due to operational disruptions and an impact on supply chains.

Given the origins of the virus in China, this means that fewer goods that are made in China will make it to market. Even the largest global players such as Apple and Tesla are struggling and have put their business in China on hold.

Ad spends may drop

When the supply chain will be affected, then the availability of goods may be also reduced, which leads to companies holding back their advertising expenses.

If fewer goods reach the market, business houses will see less profit from advertising, so to avoid heavy loss ad executives will pull back from investing in ads.

There are rumours/ expectations/ or assumptions that the corona virus will be resolved by around June, that’s why companies are postponing the ad spend until the second half of 2020.

Marketing events globally being cancelled/postponed

From Book Fare to the movie release, many important events have already started to be cancelled or postponed, and if the situation gets more critical, there could be further withdrawing from events.

As per the recent update Advertising Week Europe, SXSW and Mobile World Congress have already been cancelled, whereas Adobe Summit (US) is taking place as an online event.

Meanwhile, the F8 developer conference by Facebook is no longer taking place. Companies and institutions avoid large-scale gatherings thus most of the webinars, meetings and other events being hosted online.

It is, however, impacting the working, lead generation and other important processes or business houses.

Panic buying may lead to price hikes

Recently, if you’ve been in a grocery store, you may have noticed a lack of hand wash, hand Sanitiser or toilet roll on the supermarket shelves.

Panic buying is one consequence of any disaster, in it, consumers start to stock up and invest in bulk buying which results in Price Hikes of almost every product.

Research from Liberty Marketing recently revealed that due to the coronavirus outbreak retailers’ own brand hand Sanitiser is being sold for more than 5000% RRP online.

Increase in eCommerce

Panic buying at initial forced people to wander, shop to shop and then due to the unavailability of good people are shifting to online stores to avoid the risk of catching the infection.

At many eCommerce stores, sales of household staples such as rice, sugar, and flour are quadrupling compared to the same time frame in 2019.

Thus, Panic buying is also putting additional pressure on the food delivery network. 

Boost in remote working

In this digital age, we can also observe that there is a dramatic change in the way people work, due to this health-related crisis there is a huge increase in remote working.

For example, many workers at Amazon and Microsoft have started working from home.

Additionally, there is a huge increase reported in Usage of online work management software In China.

Microsoft Teams have seen a 500% increase for Team meetings, calling, and conferencing, and a 200% increase in the use of Teams on mobile.

Similarly, Zoom Video Communications has seen its stock price soar and has gained better fourth-quarter results.

Summary of the story is that It is important to keep in mind that the shift in consumer behaviour is a short-term trend.

But if the situation gets more critical, the changes may have a long-term and lasting impact.

At the present time e-commerce represents a bigger share of overall retail sales, compared to other periods so it is expected that the long-term impact is likely to be greater during this health-crisis compared to other health scares on digital platforms and eCommerce websites.

 We would like to conclude this article on a high note that the situation will be normal soon and at the present time brands have to keep customers on priority and they also have to keep an eye on changing customer behaviour, particularly in response to changing ecommerce trends.

Corona Virus is affecting eCommerce and digital marketing, but the industry is expected to be back on track very soon.

Those who are planning to start new e-commerce businesses can consider health and (virus) safety products as a practical option. The demand for masks, sanitiser, gloves, etc. is higher than ever.

Consider investing in good quality e-commerce website development, and you’re good to go.

The digital transformation presents marketing with new challenges and will fundamentally change strategies, processes, and applications in the marketing area. In this article, we will show you where the journey will go in the next few years. Data Science is one of those buzzwords in the marketing of which everyone speaks but whose exact definition sometimes eludes us.

Data Science is a set of tools to extract valuable information from raw data. It is a field that covers multiple disciplines, such as statistics, mathematics or programming, as well as business knowledge in general and the sector to which it applies in particular. Therefore, we see that data science is a kind of “umbrella concept” where different utilities and processes are included. Data science Assignment Help also play an important role in the future of marketing. 

Marketing Tech – what is it?

Marketing Tech can be the most diverse technologies that are used in companies to support and automate all kinds of marketing activities. This can be used to summarize a vast spectrum of different applications: from classic CRM platforms such as digital asset management or email marketing to AdTech solutions to tools for more accurate delivery of online advertising.

The Marketing Tech Monitor

The Marketing Tech Monitor analyzes the current status and future developments in the marketing technology area. As part of the study, 494 marketing managers and directors, as well as digital marketing managers were interviewed. This quantitative survey was supplemented by qualitative interviews with mainly marketing managers and CMOs from large and medium-sized companies. We have summarized the five most important topics of the Marketing Tech Monitor 2019 for you.

1. What can be controlled programmatically will also be in the future

The majority of companies use an average of 25 percent of their marketing budget digitally, and over 80 percent of companies expect this number to increase in the next three years. One reason for this is, from a company perspective, that the programmatic trend, i.e., the automated purchase of advertising space in real-time, will soon reaches all advertising channels – including television. At the moment, the proportion of programmatically targeted advertising is still below 20 percent, but 88 percent of the marketing managers expect further growth in programmatic applications. At the moment, companies mainly use programmatic advertising together with agencies. But here, too, changes are in the offing: the trend is towards “in sourcing,”

2. Marketing automation is picking up speed

While analytics applications such as website analytics are mainly used in marketing tech today, the picture is different for the future: companies plan to focus primarily on dynamic creative optimization (65 percent) and customer data platforms (60 percent) ) and marketing automation (60 percent). The long-term goal of the marketing decision-makers paves the way from the current operational process support through marketing technologies to comprehensive digitization and automation with a focus on automated and individual customer communication in real-time.

3. Individualized MarTech strategy instead of outsourcing

In marketing, the dependency on large providers such as Google (47 percent) is excellent today. But here, too, new trends are in the offing, because over 60 percent of companies want to pursue individualized strategies in the future and reduce their dependence on third-party providers. Marketing decision-makers consider extensive internal know-how, the development of their development plan, and the collection of technical requirements for the evaluation of available providers and platforms to be significant. This means that the points of contact between marketing departments and IT will continue to grow in the future. The aim is to achieve complete data and process transparency and to be able to adapt algorithms yourself in the future.

4. Development and expansion of know-how and cross-functional cooperation

Companies see one of the most significant challenges in marketing tech in the inadequate knowledge in their own company and a lack of genuinely independent consulting and implementation partners. However, new hires can only remedy this in the short term, because to solve a deficit of know-how in the company in the long run, the focus should also be on individual employee training, with the help of which employees receive further training tailored to their roles. In this context, cross-functional cooperation should also be promoted to create mutual understanding between different company areas such as marketing and IT and to shorten long decision-making processes.

5. Changed role profiles in a technological marketing world

With the digitalization of the marketing world, the demands on employees are also changing. Marketing technology experts (74 percent), data scientists (63 percent), and audience managers (54 percent) are particularly challenged to ensure that they can adapt to the changing marketing tech landscape. For example, the role profile of a marketing technology expert in the company develops from a “gatekeeper” function to an instructional coaching and moderation role that mediates between the marketing department and IT.

New technologies are turning the advertising industry upside down at an express pace. Ad Technology has developed into a multi-billion market: Already today, around 16 billion US dollars are being generated worldwide with the appropriate software. Besides, digital tools such as artificial intelligence will change the advertising industry rapidly. Classic business models are already coming under increasing pressure, and traditional actors are threatening to disappear. The critical question of the current Deloitte study “Future of Advertising” is how things will continue for the industry.

“Hardly any other industry is changing faster than the advertising industry,” says Alexander Mogg, partner in the Technology, Media and Telecommunications division at Deloitte. “Digitization has already hit the advertising market with full force. The changes in budgets, processes, and provider landscape are evident and enormous. In addition to the associated uncertainties, there are also opportunities for the actors involved, for example, in the area of ​​target group-oriented advertising.”

What will the advertising world look like in 2030?

In addition to the advertisers, the most critical players in the industry are the media houses, agencies, and large digital platforms such as Google and Facebook, which play an essential role in the placement of advertisements. Their strategic steps depend on how the primary playing field of the advertising market develops – for example when it comes to regulation and consumer attitudes towards handling data.

“Conventional strategy analysis falls short of describing the development of industry in such a volatile environment. We deliberately worked with the scenario design, as this method enables us to go beyond the usual planning horizon of three to five years,” says Florian Klein, head of scenario planning at Deloitte Center for the Long View. “Of course, we cannot predict the future in every detail, but our method allows us to analyze the risks and opportunities of certain strategies. On this basis, we designed four extreme but plausible future scenarios for the advertising industry in 2030.” 

These differ primarily based on different factors:

Scenario 1: The Transactional You

This scenario describes an advertising world in which direct transactions are the focus. Advertising is displayed to the consumer in the appropriate channel, and at the right time, so the advertised product is only a few mouse clicks away. Data is a critical factor in this scenario. They make it possible to target consumers with transactional advertising messages on the right channel at the optimal time.

Scenario 2: The Creative You

In this scenario, human creativity is the source of highly efficient campaigns that are optimally tailored to the individual wishes of consumers and create a strong relationship between consumers and brands. Advertising here is personalized entertainment.

Scenario 3: The Entertained Masses

In scenario number three, advertising is creative, entertaining, and, therefore, attractive to consumers. However, strict data protection regulations largely prevent personalized advertising. Reach is the key, and advertising is often placed in an environment suitable for the masses, for example, during major sporting events or blockbusters. Branding is more important than transactional marketing, which focuses on the number of sales.

Scenario 4: The Fragmented Masses

In the last scene, reach is created by aggregating specific niches. Here too, data protection regulations prevent personalized campaigns. However, data and artificial intelligence are critical functions in the creative process. The strength of brands is a critical factor in buying decisions.

Regardless of which side of the scale of creativity and reach the advertising world 2030 is in, alliances and aggregation are becoming increasingly crucial for the actors involved. Those who are not ready to enter into partnerships run the risk of disappearing from the market or being swallowed up by more significant players. It is also sure that technology, especially in the form of artificial intelligence and data analytics, will play a dominant role in the industry. This means that traditional creative tech skills have to be acquired – and here, co-operations with the primary providers of digital platforms offer promising prospects. At the same time, the large platform providers also need partners, especially in the area of ​​creativity, since they will not be replaced by artificial intelligence in the future.